DOCSLIB.ORG

24.01.2012 1 Is Google Maps a Place for Advertising? AGENDA

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
24.01.2012 1 Is Google Maps a Place for Advertising? AGENDA 24.01.2012 Is Google Maps a place for Advertising? Presented by : Sriharsha Kanduri Presented to : Prof.Dr.Eduard Heindl AGENDA Introduction to Google Maps Features of Google Maps Google Maps Technology Advertising Using Google Maps & Examples Benefits & Concerns of Google Maps Lisitngs 1 24.01.2012 1. Introduction Developed initially by Lars and Jens Rasmussen of Where 2 Technologies. Google acquired Where 2 Technologies in 2004.Launched Google Maps in 2005 Innovation of Google maps 1. Introduction Maps Product Portfolio of Google Google Body (called Zygote Body) – 3D anatomical models of the human body Google Building Maker – Building & editing tool to create 3D buildings for Google Earth Google Map Maker – Application used to edit maps Google Mars – Used to view infrared imagery of the planet Mars Google Moon – Application that shows satellite images of the Moon Google Sky – Application to view stars and galaxies, can be used via browser version of "Google Sky" Google Transit – Public transport trip planning through the Google Maps interface, now fully integrated with maps 2 24.01.2012 2. Features of Google Maps 1. Get directions 2. My Places 3. Print/Send 4. Link to this page 5. Show/Hide 6. Search Maps 7. Views 8. Layers 9. Info window 10. Navigation controls 11. Map 12. Street View 13. Search results 2. Features of Google Maps Searching in Google Maps Google Maps Mobile Features Navigation (Beta) Businesses : e.g. Bookshops in Furtwangen Places Addresses : e.g. Am Großhausberg, Furtwangen Directions Roads and Intersections : Layers Places : e.g. Cities, towns, States, Provinces, Traffic Continents Street View Geographic features: e.g. Parks, Mountains, Lakes My Location Place Pages Search Results 3D Maps Indoor maps (Beta) 1. Map marker 2. Title. 3. Star 4. Address 5. Photo 6. Rating & reviews 7. Snippet 3 24.01.2012 3. Google Maps: Core Technology Technology used : JavaScript Google Maps API : An API is a set of programming instructions and standards for accessing a Web-based software application or Web tool Types of Google Maps API Maps JavaScript API: Embeds Google maps in the websites using JavaScript Maps API for Flash: An API to embed Google maps into the flash websites Google Earth API: An API to embed a true 3D digital globe Static Maps API: Embeds Google maps to the websites without requiring JavaScript Web Services API: An advanced version of Google maps with features of Geocoding, directions, elevation and places information from client information Google Maps Usage Limits 4. Using Google Maps for Advertising Google Maps for Advertising : Advertise services and products as per own budget requirements Explore mapping technology to increase business and customer base Sponsored Ads Business Listings Source : adwords.google.com 4 24.01.2012 4. Using Google Maps for Advertising Listing Businesses on Google Maps Google’s Local Business Center (LBC) gives the opportunity to list the business on the map and searchable by Google’s users, for free. The business listing takes place in 4 steps 1. Enter business's main phone number to see if Google Maps already has some information about the business 2. Enter the business contact and location information including: name, address, city, state/province, country , fax , mobile numbers as well as any e-mail and Web site address information 3. Enter description of the business including forms of payment accepted and business operating hours etc. The listing can also be personalized by uploading photos (upto 10) and videos. 4. Select the verification method (phone call or postcard). Source: www.google.com/places 4. Using Google Maps for Advertising Advertising using Google AdWords Google Adwords enables companies to promote their business in Google search and Google maps Advertisig ads appear in the "Sponsored Links" section next to the search results, which can help boost the website traffic and sales Companies can create their own ads and choose keywords to describe their business Companies are charged only if someone clicks their ad, not when the ad is displayed Support from Google for maximizing the effectiveness of the ads when signed up for an account, which is free Google Adwords : Account Fees and Payment Options One time 10€ activation fee Payment options cost-per-click (CPC) . minimum CPC click price @ €0.01 cost-per-thousand-impressions (CPM) . minimum cost of per 1,000 Source : Google impressions @ €0.20 5 24.01.2012 5. Google Maps Advertising- Examples Examples of Companies using Google Maps API “Google is a strategic partner for our innovative web activities. Google Maps and Street View are the ideal platforms to provide a virtual tour of the historical and artistic monuments and places of our cities.” Mauro Tanzi , President of Fondazione, Sistema Toscana www. Intoscana.it “Google Maps with Street View offers our users a powerful feature which adds value to real estate listings. The potential purchaser can virtually walk in the street in which he wants to buy a flat and view the surroundings of the property described in the listing. This information can be of crucial value to the decision process.” --Thomas Laurentin, CEO of Drimki www.drimki.fr 5. Google Maps Advertising- Examples “Using Google Maps and Streetview in the BlueMotion website, customers could better understand the concept of Golf BlueMotion car --low fuel consumption.” –Volkwagen, Norway. www.volkswagen.no “We decided to use Google Maps because of its advanced technology, its coverage and its easy user interface. Google Maps is one of the core components of our online site and the window to geolocate our FON world.”--Martin Varsavsky, Founder and CEO www.fon.com 6 24.01.2012 6. Benefits & Concerns of Google Maps Business Listings Benefits Concerns Online advertising through Google Places is Duplicate listings the the future replacing traditional phone Fake reviews/negative reviews directory listings Data privacy and data security Businesses can offer discounts and coupons Missing business information along with their listings Long duration for relisting the business The listings can be personalized with photos and videos Businesses are easy to locate by the customers as the listings includes website, physical mailing address, and the phone number of the businesses Businesses will receive more traffic and new customers Reviews on the Google Map listings would help to increase the turnover Source : http://socialmediapathways.com 7 24.01.2012 References 1. http://www.googlemapmarketing.com/ 2. http://support.google.com/maps 3. http://support.google.com/adwords 4. http://www.smallbusinesscomputing.com 5. Marketing and Advertising Using Google by Google Press (ISBN: 1-426-62737-8) 6. A Case Study of Innovations with Google Maps by Rohit Bangera and Phillip Lo 7. Google™.pedia: The Ultimate Google Resource By Michael Miller (ISBN: 978-0-7897-3639) 8. http://socialmediapathways.com/ 9. http://www.ehow.com/info_7879582_google-advertising-options.html 10. http://www.smart-seo.com.au 11. http://www.netmarketshare.com 12. http://googlemapsmania.blogspot.com/ 8 .
Load more

Recommended publications
  • Understanding the Value of Arts & Culture | the AHRC Cultural Value
    Understanding the value of arts & culture The AHRC Cultural Value Project Geoffrey Crossick & Patrycja Kaszynska 2 Understanding the value of arts & culture The AHRC Cultural Value Project Geoffrey Crossick & Patrycja Kaszynska THE AHRC CULTURAL VALUE PROJECT CONTENTS Foreword 3 4. The engaged citizen: civic agency 58 & civic engagement Executive summary 6 Preconditions for political engagement 59 Civic space and civic engagement: three case studies 61 Part 1 Introduction Creative challenge: cultural industries, digging 63 and climate change 1. Rethinking the terms of the cultural 12 Culture, conflict and post-conflict: 66 value debate a double-edged sword? The Cultural Value Project 12 Culture and art: a brief intellectual history 14 5. Communities, Regeneration and Space 71 Cultural policy and the many lives of cultural value 16 Place, identity and public art 71 Beyond dichotomies: the view from 19 Urban regeneration 74 Cultural Value Project awards Creative places, creative quarters 77 Prioritising experience and methodological diversity 21 Community arts 81 Coda: arts, culture and rural communities 83 2. Cross-cutting themes 25 Modes of cultural engagement 25 6. Economy: impact, innovation and ecology 86 Arts and culture in an unequal society 29 The economic benefits of what? 87 Digital transformations 34 Ways of counting 89 Wellbeing and capabilities 37 Agglomeration and attractiveness 91 The innovation economy 92 Part 2 Components of Cultural Value Ecologies of culture 95 3. The reflective individual 42 7. Health, ageing and wellbeing 100 Cultural engagement and the self 43 Therapeutic, clinical and environmental 101 Case study: arts, culture and the criminal 47 interventions justice system Community-based arts and health 104 Cultural engagement and the other 49 Longer-term health benefits and subjective 106 Case study: professional and informal carers 51 wellbeing Culture and international influence 54 Ageing and dementia 108 Two cultures? 110 8.
    [Show full text]
  • Strategic Management Can New Players Still Compete with the Giants?
    Master Thesis Business Administration – Strategic Management Can new players still compete with the giants? Analyzing the creation of new platforms and how their strategies change overtime in the music platform industry Author: Maikel Coeleman Student number: S4357736 Supervisor: Dr. S. Khanagha Second examiner: Dr. G.W. Ziggers Date: 25-8-2018 1 Table of contents 1. Introduction ......................................................................................................................................... 4 1.1 Problem Statement ....................................................................................................................... 5 1.2 Relevance ...................................................................................................................................... 8 1.3 Outline Thesis ................................................................................................................................ 9 2. Theoretical background ..................................................................................................................... 10 2.1 How to deal with the dilemmas of platform creation ................................................................. 10 2.2 Roger’s diffusion of innovations .................................................................................................. 10 2.3 First-, second- & late-movers ...................................................................................................... 17 3. Methodology ....................................................................................................................................
    [Show full text]
  • Internet Based Distribution and Visualization of a 3D Model of the University of Cologne Campus
    3rd ISDE DIGITAL EARTH SUMMIT 12-14 June, 2010, Nessebar, Bulgaria INTERNET BASED DISTRIBUTION AND VISUALIZATION OF A 3D MODEL OF THE UNIVERSITY OF COLOGNE CAMPUS Willmes, C.*, Baaser, U., Volland, K. and G. Bareth Institute of Geography (GIS & RS), University of Cologne Albertus-Magnus-Platz, 50923 Cologne, Germany *corresponding author; Phone: +49-(0)221-470-6234, [email protected] Abstract Visualization of 3D geodata integrated into a web browser based user interface is still a key issue in geoinformation science research. In a short overview of state of the art solutions for this demand, the key advantages and disadvantages of each of those solutions are lined out. As a solution which combines most of the advantages identified before, a CityGML based 3D model of the University of Cologne Campus and the setup of an OGC conform Web Perspective View Service for internet based visualization of this model is described. Keywords 3D geodata visualization, 3D model, 3D buildings, CityGML, 3D-SDI, WPVS. 0. INTRODUCTION In this paper an implementation of a CityGML (Kolbe et. al 2008) based 3D model of the University of Cologne Campus buildings and the setup of an OGC Web Perspective View Service (WPVS) based visualization of this model is presented. The considerations to choose the WPVS technique for the system setup and the implementation of this web service will be described in the following of this paper. Study area for this project is the University of Cologne Campus area for which a GIS is available, the CampusGIS (CampusGIS 2010). The CampusGIS provides general and spatial campus information, e.
    [Show full text]
  • Insideradio.Com
    800.275.2840 MORE NEWS» insideradio.com THE MOST TRUSTED NEWS IN RADIO WEDNESDAY, JANUARY 7, 2015 Radio 2015: Big ideas on the Washington agenda. It will be the year of copyrights, predicts one radio industry lobbyist, as a new Republican-controlled Congress takes over and big issues dominate the agenda. Inside-the-Beltway players say the issue for 2015 will be how far lawmakers can get with their lofty goals, a list that includes many potential pitfalls for radio. While radio royalties may win the prize for best staying power across multiple sessions, radio’s biggest challenge in the 114th Congress may have nothing to do with music. “The fallout from the election strongly suggests that tax reform is one of the first things that are going to be on the table,” says Dan Jaffe, head of the Association of National Advertisers’ government relations office in Washington. It’s one of the few areas where there seems to be agreement between the White House and Capitol Hill, with an interest in, at the very Radio 2015: All this least, stretching out the timeline for marketers looking to deduct their advertising expense. Tax reform week Inside Radio will examine the also polls well with voters. “It’s the biggest threat to the ad deduction ever,” Jaffe warns. A coalition biggest issues facing of groups is working the backrooms of Congress, trying to maintain the status quo. But with an issue broadcasters, along that crosses partisan lines, no one is ready to predict which way a tax reform bill could come together.
    [Show full text]
  • Introduction How Do You Turn Your Passion for App Development Into a Serious Business? the App Developer Business Kit by Admob Is Here to Help
    Introduction How do you turn your passion for app development into a serious business? The App Developer Business Kit by AdMob is here to help. You’ve got a brilliant idea for an app that strikes when you least expect it! Fast forward two months and your app is built, it works and all your friends have tested it (but you’ve told only a handful of work colleagues about it). You release it but you’re not quite sure what to do next. The Business Kit is a guide for entrepreneurial developers to turn their app into a successful business. It has four sections packed with tips and advice from developers and industry leaders. From an idea to an app Understand the principles for success, and hear advice from some of the world’s top app developers. Growth Attract more users, expand into more markets and use analytics to improve your app. Think big How to go from one great app to a portfolio of great apps and important considerations for expanding your business. Nine takeaways Nine tips to help you become a more successful developer. Why apps, why now? Annual global revenue for apps reached $27BN in 2013[1], and is forecast to climb to $75BN by 2017[2], with sophisticated developers opting for freemium revenue models rather than paid. What’s driving this enor- mous growth? Three important trends: The appetite for smartphones is immense. Sales of smartphones surpassed sales of feature phones tration exceeds 50%.[4] People are spending more time on mobile devices. Mobile is becoming the most popular way to get online, exceeding time spent using desktop computers.[5] Users love apps.
    [Show full text]
  • Towards Automatic 3D Reconstruction of Pitched Roofs in Monocular Satellite/Aerial Images
    TOWARDS AUTOMATIC 3D RECONSTRUCTION OF PITCHED ROOFS IN MONOCULAR SATELLITE/AERIAL IMAGES by Zachary Blair B.A.Sc., Simon Fraser University, 2008 a Thesis submitted in partial fulfillment of the requirements for the degree of Master of Applied Science in the School of Engineering Science Faculty of Applied Sciences c Zachary Blair 2012 SIMON FRASER UNIVERSITY Fall 2012 All rights reserved. However, in accordance with the Copyright Act of Canada, this work may be reproduced without authorization under the conditions for \Fair Dealing." Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. APPROVAL Name: Zachary Blair Degree: Master of Applied Science Title of Thesis: Towards Automatic 3D Reconstruction of Pitched Roofs in Monocular Satellite/Aerial Images Examining Committee: Dr. Ljiljana Trajkovic Chair Dr. Parvaneh Saeedi, Senior Supervisor Dr. Shahram Payandeh, Supervisor Dr. Ivan Bajic, Internal Examiner Date Approved: October 22, 2012 ii Partial Copyright Licence Abstract This thesis presents a novel method for estimating the three-dimensional shape of pitched roofs in monocular satellite/aerial images by utilizing the acquisition geometry (both sun and camera). This method consists of four steps: rooftop extraction, texture and vent removal, identification of planar sections, and 3D roof model generation. During the fourth step, 3D reconstruction candidates are partially rendered and iteratively compared against the original image to evaluate a fitness function. The experimental results illustrate that the proposed framework can derive 3D building rooftop models, including estimates for roof pitch, from single satellite/aerial images in situations where previous techniques fail.
    [Show full text]
  • Utilização De Ferramentas E Serviços Google Para O Desenvolvimento De Projetos De Engenharia, Arquitetura E Urbanismo
    UTILIZAÇÃO DE FERRAMENTAS E SERVIÇOS GOOGLE PARA O DESENVOLVIMENTO DE PROJETOS DE ENGENHARIA, ARQUITETURA E URBANISMO 1. Introdução A empresa Google Inc. nasceu em 1998, quando Larry Page e Sergey Brin, dois estudantes da Stanford University, resolveram criar um sistema de busca de hipertextos na internet. A palavra “Google” é uma brincadeira com a palavra “googol”, o termo matemático para 1 seguido de 100 zeros, que se encaixa muito bem no objetivo de construir um sistema de busca de larga escala (BRIN; PAGE, 1998). O Google desenvolveu e disponibiliza, muitas vezes de forma gratuita, diversas ferramentas e serviços, tais como: Google Web Search, Google Translator, Google Mail (Gmail), Google Maps, Google StreetView, Google Earth, Google SketchUp, Google Building Maker, Google Image Search, Google Play, Google Drive, Google Chrome, YouTube, Orkut, Picasa, entre outros. A lista completa pode ser encontrada em Google Inc. (2013a). Segundo a empresa, a missão do Google é organizar a informação mundial e fazê-la universalmente acessível e útil (GOOGLE INC., 2013b). Muitas destas ferramentas oferecidas pelo Google podem ser utilizadas para o desenvolvimento de projetos preliminares e estudo de viabilidade em áreas como Engenharia, Arquitetura e Urbanismo. O geoprocessamento no Google começou em 2004, quando o mesmo adquiriu a empresa de mapeamento digital Keyhole e lançou o Google Maps e o Google Earth em 2005. Com o passar do tempo, o Google Maps evoluiu muito e hoje permite a visualização de trânsito em tempo real, a geração de rotas a partir de pontos de origem e destino e a visualização imagens ao nível da rua (StreetView).
    [Show full text]
  • Google Earth Studio GSA Short Course
    Google Earth Studio GSA short course Google Confidential and Proprietary 1 Agenda • Introduction • Special stories • Google Earth Studio - What is it? - Timeline editor - Publish the created content easily - Artwork creation - Animation creation - Other assets - User settings - Styles - Workgroups • Tips & tricks • Questions Google Confidential and Proprietary Special links - stories Many discoveries were done with Google Earth This week: 1 billions download was celebrated with this: http://www.oneworldmanystories.com/index.html One story I was a bit involved with: Found in South Africa: Key Link in Human Evolution? a 2 million year old hominid Google Confidential and Proprietary Introduction We are constantly improving our tools according to your feedback! Please help us to by letting us know what good or bad things you find! All feedback is good! We like the good but want to hear the bad as well! Google Confidential and Proprietary Google Earth Studio Google Earth Studio addresses the following aspects (to name a few): • An 'end to end solution' for Google Earth presentations • Collaborative editing (you can manage your own workgroup of students) • Quick creation of great content, going beyond Google Earth's capabilities and eliminating the need for external tools (like ‘Photoshop’, video post processing, ...) • A timeline editor like 'Final Cut Pro' for Earth content • Creation of high quality geo related animations • Data storage in the cloud - accessible only by workgroup members • Tool state gets saved into the cloud – you can work
    [Show full text]
  • Free Applications
    1 Free Applications Hundreds of Apps with Potential to Enhance Professional Development, Technical Assistance, and Dissemination Activities and Results By Larry Edelman [email protected] Note: This document (v. 9 – 2/28/11) is updated frequently. Updates and related discussions are posted at: http://exploringtech.wordpress.com/ Why should we use technology for PD, TA, and Dissemination? • In particular, technology can help us to efficiently, effectively, and creatively: 1. Create content; 2. Share knowledge; and 3. Build and support relationships. We should consider ALL applications that are available to us. This includes applications that are expensive, moderately priced, inexpensive (shareware), and free (freeware). This includes software that we download to our computers and software that runs on the web. Some expensive applications enable us to us to communicate in very unique and effective ways, while the functions of other expensive applications can be easily replicated, or even improved upon, by the use of freeware. Likewise, some free applications are all we need to get the job done, while other free applications have significant limitations or involve the use of paid advertisements that detract from our purposes. I use some relatively expensive applications for tasks such as video editing and authoring online learning modules. But I also use many free applications for things such as document sharing, web conferencing, video conferencing, media transcoding, audio editing, screen capturing, media posting, and building and hosting wikis, blogs, and web sites. Why, in particular, should we explore free applications? • Sometimes, free applications are all that we need. Why purchase or license expensive software when there are free solutions? • The budgets in PD and TA programs are being dramatically reduced.
    [Show full text]
  • Bldg Maker Handout (Pdf)
    From May 2010 Issue DBUG Presentation May 26, 2010 by Evan H. Shu, FAIA Notes on Use of Building Maker by Google I. Concepts for Use a) Easy online modeling utility; b) Free modeling labor for Google; Figure 1: Building Maker c) Limited metro. areas at first; provides multiple views (above) for you to manipulate the CAD building blocks (in red). d) Good practice for photo-texturing; e) Can be used in conjunction with hopes over time to model many of the Google Earth (5) and SketchUp (7). cities and much of the world’s buildings in 3D. II. Requirements However, there certainly is a two way a) Website: http://sketchup.google.com/ benefit for architects and builders (and city 3dwh/building-maker.html (or just do planners, facility managers, etc.) as it is a search for "Building Maker"). very nice tool to build a context model for b) Download free Google Earth plug- your building site, your campus, or your in for browser. neighborhood. c) Need to use Google Earth 5 or up (free) to load Building Maker model. ARCHITIPS The way this tool works is by marrying a simple CAD block modeling program with III. Methodology Google Earth’s impressive photo display. Building Maker by Google In concept, you draw simple block and a) Pick location, pick site, stick polygon shapes that match a series of pushpin at site; There is an ingenious new web application views for your building’s location. b) If enough modeling photos are by Google called Building Maker that Building Maker will then clip those photos available, you will get side menu combines basic CAD building modeling per your block faces and map them to showing 4-6 images; and photo-texturing to create surprisingly those block faces.
    [Show full text]
  • Download Here the PDF “Brand As a System: the Local Meets the Global”
    Brand as a System: The Local meets the Global Fang Wan, Ph.D. Professor of Marketing Ross Johnson Research Fellow Asper School of Business University of Manitoba, Canada The 5th International Research Symposium on Branding in Emergent Markets, Dec 10, Nanjing 万方 Fang Wan, Ph.D. 万方博士, ，博士导师 品牌中国规划院理事（国家级智库），品牌思为俱乐部联合创始人 Director of International Executive Program， 国际高管培训项目总监 Professor of Marketing 市场营销教授 Ross Johnson Research Fellow 罗斯约翰逊研究员 Asper School of Business艾斯伯商学院 University of Manitoba, Canada 加拿大曼尼托巴大学 希伯来大学，泰国UTCC，中欧商学院，新加坡国立，南洋理工，清华，香港中文， 香港理工，河北理工，陕西理工，西南财大，讲座, 客座海外教授； Hebrew University,. UTCC Thailand, CEIBS, National University of Singapore, Nanyang Technological University, Hong Kong Polytech University, Qinghua, Chinese U of Hong Kong, Hebei Technological University, Shannxi Technological University, SWUFE, Managerial Hat . Brand China Planning and Strategy Institute 品牌中国规划院理事，海外部长，中国 . Executive Committee Member of Einstein Legacy Project 爱因斯坦品 牌执行董事， 以色列 . Founder, Book Club of Chinese Chamber of Commerce, 加拿大 华商会读书会创始人 . Co-founder, Fella Club, 成都FELLA学社联合创始人 . Co-founder, Branding Thought and Action, 品牌思为俱乐部联合 创始人，清华大数据协会 我的穿梭 My Journey 品牌实战 品牌理论 Brand Practice Brand Theory 品牌实战家 品牌学者 Coach Researcher 西方 中国 China West 世界 Global Interbrand: Top 100 Global Brands 2015 5 6 7 8 Part of My job during the past few years: Decoding/coaching Learning/imitation/emulation/Innovation 9 洞见 insight 真相 truth 开脑洞 open up mind 新的视角 new 多元视角 diverse perspectives 整合,运用, 落地 My Integrate, landing Intentions: 执行，跟踪, 反思 我的框架 Execute, track, reflect Three Anecdotes Emulation Imitation Learning of what? 11 Dove Real Beauty Models Functional Defining Debunking Self Evolution of Beginning Beauty Myths Acceptance Evolution Authentic Happy Me: Dove Ideal Me: Mainstream 99% 14 What branding is NOT? 15 Visible and Invisible Facets of Branding Brand artifacts: Customers Visible e.g., logos, graphics, Choice/purchase Marketing tactics Internal brand Employees: processes: their endorsement corporate culture Invisible Drivers Mindset of leaders: Brand Soul: long vs.
    [Show full text]
  • Title Stuff Here
    Pixel Nation 80 Weeks of World Wide Wade by Wade Roush Xconomy.com Pixel Nation: 80 Weeks of World Wide Wade by Wade Roush Copyright © 2008-2010 Xconomy Inc. All Rights Reserved Published by Xconomy (www.xconomy.com). No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. To inquire about reproduction or to report errors, please e-mail: [email protected]. All product names and registered trademarks used in this book are the property of their respective owners. Cover photo by Wade Roush. Contents Introduction 1: Reinventing Our Visual World, Pixel By Pixel 2: The Coolest Tools for Trawling & Tracking the Web 3: Google Earth Grows a New Crop of 3-D Buildings, and Other Web Morsels to Savor 4: Turn Your HDTV into a Digital Art Canvas 5: Unbuilt Boston: The Ghost Cloverleaf of Canton 6: An Elegy for the Multimedia CD-ROM Stars 7: The Future‘s So Bright, I Gotta Wear Screens 8: Science Below the Surface 9: Gazing Through Microsoft‘s WorldWide Telescope 10: Megapixels, Shmegapixels: How to Make Great Gigapixel Images With Your Humble Digital Camera 11: You Say Staccato, I Say Sfumato: A Reply to Nicholas Carr 12: Space Needle Envy: A Bostonian‘s Ode to Seattle 13: You‘re Listening to Radio Lab—Or You Should Be 14: Can Evernote Make You into a Digital Leonardo? 15: Are You Ready to Give Up Cable TV for Internet Video? 16: Turn your iPhone or iPod into a Portable University 17: In Defense of the Endangered Tree Octopus, and Other Web Myths 18: Pogue on the iPhone 3G: A Product Manual You Won‘t Be Able to Put Down 19: Photographing Spaces, Not Scenes, with Microsoft‘s Photosynth 20: What Web Journalists Can Learn from Comics 21: ZvBox‘s Unhappy Marriage of PC and HDTV 22: GPS Treasure Hunting with Your iPhone 3G 23: Boston Unblurred: Debunking the Google Maps Censorship Myth 24: Four Ways Amazon Could Make Kindle 2.0 a Best Seller 25: Playful vs.
    [Show full text]