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The Definitive Guide to Data-Driven Attribution Explore Marketing Performance Measurement Best Practices
WHITE PAPER | Google Attribution 360 The definitive guide to data-driven attribution Explore marketing performance measurement best practices Google Inc. [email protected] g.co/360suite The definitive guide to data-driven attribution 1 WHITE PAPER | Google Attribution 360 Opportunities for Growth Data-driven attribution helps marketers know more and guess less. If your organization is still focused on crediting only the last touch point for your marketing success, you may be leaving up to 20%-40% of potential return on investment (ROI) on the table.1 This marketing performance measurement best practice offers an unprecedented level of visibility into the customer journey. It helps marketers make fact-based decisions, 5xTop-performing marketing organizations are five times more gain efficiencies, and realize greater returns on marketing investments. likely to use advanced attribution. This introduction to data-driven attribution will explain how and if data-driven attribution tools can help you move your marketing forward. We’ll cover the questions attribution 54% can help answer, how to find the right tool, and tips and tricks on getting started with By contrast, 54% of marketer still a data-driven attribution program. credit the last-click, only. What is attribution? 20–30% Summary: Assumptions about how marketing activities impact customers lead to a Decrease in effective display and retargeting CPA. misinformed marketing strategy. Data-driven attribution reveals the real path-to-purchase, allowing you to fine-tune strategies based on real customer behavior. 25–50% Attribution is the practice of tracking and valuing all marketing touch points that lead to Decrease in level of effort to pull, aggregate, and distribute a desired outcome. -
Understanding the Value of Arts & Culture | the AHRC Cultural Value
Understanding the value of arts & culture The AHRC Cultural Value Project Geoffrey Crossick & Patrycja Kaszynska 2 Understanding the value of arts & culture The AHRC Cultural Value Project Geoffrey Crossick & Patrycja Kaszynska THE AHRC CULTURAL VALUE PROJECT CONTENTS Foreword 3 4. The engaged citizen: civic agency 58 & civic engagement Executive summary 6 Preconditions for political engagement 59 Civic space and civic engagement: three case studies 61 Part 1 Introduction Creative challenge: cultural industries, digging 63 and climate change 1. Rethinking the terms of the cultural 12 Culture, conflict and post-conflict: 66 value debate a double-edged sword? The Cultural Value Project 12 Culture and art: a brief intellectual history 14 5. Communities, Regeneration and Space 71 Cultural policy and the many lives of cultural value 16 Place, identity and public art 71 Beyond dichotomies: the view from 19 Urban regeneration 74 Cultural Value Project awards Creative places, creative quarters 77 Prioritising experience and methodological diversity 21 Community arts 81 Coda: arts, culture and rural communities 83 2. Cross-cutting themes 25 Modes of cultural engagement 25 6. Economy: impact, innovation and ecology 86 Arts and culture in an unequal society 29 The economic benefits of what? 87 Digital transformations 34 Ways of counting 89 Wellbeing and capabilities 37 Agglomeration and attractiveness 91 The innovation economy 92 Part 2 Components of Cultural Value Ecologies of culture 95 3. The reflective individual 42 7. Health, ageing and wellbeing 100 Cultural engagement and the self 43 Therapeutic, clinical and environmental 101 Case study: arts, culture and the criminal 47 interventions justice system Community-based arts and health 104 Cultural engagement and the other 49 Longer-term health benefits and subjective 106 Case study: professional and informal carers 51 wellbeing Culture and international influence 54 Ageing and dementia 108 Two cultures? 110 8. -
13 Cool Things You Can Do with Google Chromecast Chromecast
13 Cool Things You Can Do With Google Chromecast We bet you don't even know half of these Google Chromecast is a popular streaming dongle that makes for an easy and affordable way of throwing content from your smartphone, tablet, or computer to your television wirelessly. There’s so much you can do with it than just streaming Netflix, Hulu, Spotify, HBO and more from your mobile device and computer, to your TV. Our guide on How Does Google Chromecast Work explains more about what the device can do. The seemingly simple, ultraportable plug and play device has a few tricks up its sleeve that aren’t immediately apparent. Here’s a roundup of some of the hidden Chromecast tips and tricks you may not know that can make casting more magical. Chromecast Tips and Tricks You Didn’t Know 1. Enable Guest Mode 2. Make presentations 3. Play plenty of games 4. Cast videos using your voice 5. Stream live feeds from security cameras on your TV 6. Watch Amazon Prime Video on your TV 7. Create a casting queue 8. Cast Plex 9. Plug in your headphones 10. Share VR headset view with others 11. Cast on the go 12. Power on your TV 13. Get free movies and other perks Enable Guest Mode If you have guests over at your home, whether you’re hosting a family reunion, or have a party, you can let them cast their favorite music or TV shows onto your TV, without giving out your WiFi password. To do this, go to the Chromecast settings and enable Guest Mode. -
Can You Download Google Home on Pc How to Set up Your Google Home
can you download google home on pc How to Set Up Your Google Home. Google's voice-activated Google Home speaker will set timers, play music, and spell words for your kids' homework. Here's how to set up the new one you just received. Did you just get a Google Home ($99.00 at Target) speaker for the holidays? This stubby little speaker is about to become your best friend. By yelling out "OK Google!" you'll be able to set timers, play music, have it control a Chromecast connected to a TV, or tell you the phone number of the nearest Walgreens. Here's how to set it up. 1. Plug in your Google Home Your Google Home plugs into the wall and, after a few minutes, will light up and start looking for your phone. There's no on/off button. It's always on when it's plugged in. Stay nearby with your phone. 2. Download the Google Home app from your phone's app store and open the app Download from Google Play or the App Store. Accept the terms of service, and agree to turn on location permissions. Yes, Google's spying on you. By having the Google Home, you're all in. Might as well let it know where you are. Make sure you are connected to your home Wi-Fi network, as your phone will pass that information to the Google Home. 3. Sign in with a Google account You'll need a Google account to use Google Home; preferably one with a gmail.com address. -
Chromebooks + Chromecast in the Classroom
CHROMEBOOKS + CHROMECAST IN THE CLASSROOM As more Chromebook™ models enter the market, it’s becoming harder for schools to choose the best one to meet their needs. Which one has the power to run the latest online educational content such as Kno™ online textbooks and BioDigital Human™? Which one offers the best visual experience when using Chromecast™ in the classroom? Each model delivers a different experience for teachers teaching and students learning in the classroom. Here in the Principled Technologies labs, we put on our teacher hats and looked at an Intel® Core™ i3 processor-powered Chromebook and an ARM® processor-based Chromebook. We performed tasks a science teacher might include while giving a lesson in the classroom, such as using a Kno online textbook and looking at different 3D anatomy models in BioDigital Human. We measured aspects of user experience that would matter to students and teachers—time to complete tasks and frame rate. Which Chromebook is the better choice for teaching in the classroom? We found that the Intel Core i3 processor-powered Chromebook outperformed the ARM processor-based Chromebook across the board, delivering up to 250.0 percent more frames per second than the ARM processor-based Chromebook when using BioDigital Human with Chromecast. The Intel Core i3 processor-powered Chromebook also took just over half the time to complete a series of tasks, including opening BioDigital Human over 22 seconds faster than the ARM processor-based Chromebook. OCTOBER 2014 A PRINCIPLED TECHNOLOGIES TEST REPORT Commissioned by Intel Corp. WHICH PROCESSOR IS IN YOUR CHROMEBOOK? There are many different Chromebooks on the market. -
Choosing the Right Digital Device
Choosing the Right Digital Device Image: Core Education This guide will provide you with information that will help you as you decide which devices to choose for your school. It is important to consider not just the devices but how your students and teachers use them and which device is best for which sorts of activities for effective teaching and learning. It will also be useful for schools providing advice to parents about which type of device to purchase for a BYOD environment. This guide is intended for School Leaders, e-learning leaders and technical support staff. It is not necessary to have a background in technology but it is important to have a good pedagogical understanding of why you want to use digital devices and what your learning outcomes are. Overall, to make a choice, you should: 1 - Be clear about purpose 2 - Weigh up options and make decisions 3 - Implement, support and evaluate Choosing the right digital device 1 of 15 Contents Are you clear about the purpose? What features do you need? Health considerations How will you implement, support and evaluate ? Useful Links Appendix - Shared Use of Devices Once you have read this guide you are welcome to contact the Connected Learning Advisory to get more personal assistance. We aim to provide consistent, unbiased advice and are free of charge to all state and state-integrated New Zealand schools and kura. Our advisors can help with all aspects outlined in this guide as well as provide peer review of the decisions you reach before you take your next steps. -
Strategic Management Can New Players Still Compete with the Giants?
Master Thesis Business Administration – Strategic Management Can new players still compete with the giants? Analyzing the creation of new platforms and how their strategies change overtime in the music platform industry Author: Maikel Coeleman Student number: S4357736 Supervisor: Dr. S. Khanagha Second examiner: Dr. G.W. Ziggers Date: 25-8-2018 1 Table of contents 1. Introduction ......................................................................................................................................... 4 1.1 Problem Statement ....................................................................................................................... 5 1.2 Relevance ...................................................................................................................................... 8 1.3 Outline Thesis ................................................................................................................................ 9 2. Theoretical background ..................................................................................................................... 10 2.1 How to deal with the dilemmas of platform creation ................................................................. 10 2.2 Roger’s diffusion of innovations .................................................................................................. 10 2.3 First-, second- & late-movers ...................................................................................................... 17 3. Methodology .................................................................................................................................... -
Maximizing Conversion Value with Marketing Analytics and Machine Learning a Braintrust Insights Case Study
Maximizing Conversion Value with Marketing Analytics and Machine Learning A BrainTrust Insights Case Study Executive Summary The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction of machine learning technology is leveling the playing field once more. Bigger brands, plagued with inertia and aging infrastructure, are not able to adopt new technologies as quickly, creating an opening for more nimble companies to use machine learning to seize market share. With machine learning, attribution analysis is more precise and nuanced; brands will understand the true impact of digital marketing channels, even with dozens or hundreds of steps leading to a conversion. Once a brand understands what truly drives business impact, it can extend its advantage using machine learning and predictive analytics to forecast likely business outcomes. Predictive forecasts give us a starting point, a roadmap for planning that’s truly data-driven. Instead of guessing when things are likely to happen in general, predictive analytics give us specificity, granularity to allocate budget and resources with precision. Nimble brands spend only when they need to, only when they are likely to generate outsized returns. Finally, predictive analytics and machine learning help us to understand what will be on the minds of our customers and when, allowing us to create strategies, tactics, and plans of execution that astonish and delight customers. -
Ematic 4K Ultra HD Android TV Box User Guide
User Guide Google, Android, Android TV, YouTube, Chromecast and other related marks and logos are trademarks of Google LLC. • Keep the device right-side up and avoid placing heavy objects on top of the product. • Use the power adapter provided. • Do not use damaged power cables or plugs. • Do not disassemble or modify the device by yourself to avoid any shock or damage. • Keep the device away from any heat source to avoid damage. The device should be kept in a dry, well-ventilated area away from any dust that may cause fire or electric shock. • Promptly shut down and unplug the device if smoke or any foul smell is emitted. • Unplug the device when not in use for long periods of time. Android 2 x AAA Batteries TV BOX PANELS TF (MicroTF Card SD) USB Port USB Port Card PortPort 1 2 AV Ethernet HDMI Optical DC In Output Out S/P DIF VOICE SEARCH REMOTE 1 - Power On/Off 2 2 - Google Assistant 3 - Up/Down/Left/Right Direction Keys 3 4 4 - Enter/Confirm S - Back 5 7 6- Home 8 6 7 - Menu 8-Volume 9 9 - Youtube, Netflix, Google Play Shortcut Buttons CONNECTION GUIDE Refer to the diagram below for connecting your Ematic TV Box to power, network and other devices. (Note: Before gettingDill started, please:;..-~ turn off all devices to be connected.) Television Power Input ( J □ @ 0 0·~0· @ □ >)) 0 0 .0.. 0. a Audio Amplifier Internet Connection Note: The Ematic TV Box also supports Wi-Fi. To connect, go to Settings -> Network. STEP 1 - Connect the Ematic TV box to your television via the HDMI Cable. -
EPIC FTC Google Purchase Tracking Complaint
Before the Federal Trade Commission Washington, DC In the Matter of ) ) Google Inc. ) ) ___________________________________) Complaint, Request for Investigation, Injunction, and Other Relief Submitted by The Electronic Privacy Information Center (EPIC) I. Introduction 1. This complaint concerns “Store Sales Measurement,” a consumer profiling technique pursued by the world’s largest Internet company to track consumers who make offline purchases. Google has collected billions of credit card transactions, containing personal customer information, from credit card companies, data brokers, and others and has linked those records with the activities of Internet users, including product searches and location searches. This data reveals sensitive information about consumer purchases, health, and private lives. According to Google, it can track about 70% of credit and debit card transactions in the United States. 2. Google claims that it can preserve consumer privacy while correlating advertising impressions with store purchases, but Google refuses to reveal—or allow independent testing of— the technique that would make this possible. The privacy of millions of consumers thus depends on a secret, proprietary algorithm. And although Google claims that consumers can opt out of being tracked, the process is burdensome, opaque, and misleading. 3. Google’s reliance on a secret, proprietary algorithm for assurances of consumer privacy, Google’s collection of massive numbers of credit card records through unidentified “third-party partnerships,” and Google’s use of an opaque and misleading “opt-out” mechanism are unfair and deceptive trade practices subject to investigation and injunction by the FTC. II. Parties 4. The Electronic Privacy Information Center (“EPIC”) is a public interest research center located in Washington, D.C. -
Internet Based Distribution and Visualization of a 3D Model of the University of Cologne Campus
3rd ISDE DIGITAL EARTH SUMMIT 12-14 June, 2010, Nessebar, Bulgaria INTERNET BASED DISTRIBUTION AND VISUALIZATION OF A 3D MODEL OF THE UNIVERSITY OF COLOGNE CAMPUS Willmes, C.*, Baaser, U., Volland, K. and G. Bareth Institute of Geography (GIS & RS), University of Cologne Albertus-Magnus-Platz, 50923 Cologne, Germany *corresponding author; Phone: +49-(0)221-470-6234, [email protected] Abstract Visualization of 3D geodata integrated into a web browser based user interface is still a key issue in geoinformation science research. In a short overview of state of the art solutions for this demand, the key advantages and disadvantages of each of those solutions are lined out. As a solution which combines most of the advantages identified before, a CityGML based 3D model of the University of Cologne Campus and the setup of an OGC conform Web Perspective View Service for internet based visualization of this model is described. Keywords 3D geodata visualization, 3D model, 3D buildings, CityGML, 3D-SDI, WPVS. 0. INTRODUCTION In this paper an implementation of a CityGML (Kolbe et. al 2008) based 3D model of the University of Cologne Campus buildings and the setup of an OGC Web Perspective View Service (WPVS) based visualization of this model is presented. The considerations to choose the WPVS technique for the system setup and the implementation of this web service will be described in the following of this paper. Study area for this project is the University of Cologne Campus area for which a GIS is available, the CampusGIS (CampusGIS 2010). The CampusGIS provides general and spatial campus information, e. -
Google Analytics Attribution Report
Google Analytics Attribution Report Abortional or mail-clad, Arvie never belays any Thessaly! Centralizing and anaesthetic Gideon pents his ponds reverberated lusters round-the-clock. Gingerly blathering, Marcelo disobey Rachmaninoff and brawl recovery. Depending on x has been made readily available, analytics report is type: this will be. Does a project can balance among every preceding that looks at based. Select an optimal value of your rules and show up to do then? Just wanted the debate your soil on Jeroens comment a little. How did she figure this? Thank web sdk users have plenty of strings represents reality. Chris shares tips and techniques to help marketers track sales attribution. The single common question to distinct yourself when tracking scroll depth in GA is: How relevant people scroll your website at all? Google ads product several years, and run ecommerce is it must choose an attribution is. In your future media on! How that how that ran, analytics attribution report is that? This allows businesses with your sales data? So how magnificent this information be helpful? In analytics report on facebook really helped me to analyze all interactions that scale winner and more depth benchmarks based on, you can do. This is quite true. Where google analytics goals feature is especially for all of conversions that we reaffirmed our partners, shows the best? No credit card required. There is why does attribution is a value is critical, google analytics work for campaigns are new url attributed to google ads or subsequent marketing en función del marketing. This is soft, but what I best love via this section is boil it also allows you always view the device paths that lead led a conversion happening, similar to conversion paths in analytics, but with devices instead of marketing channels.