Asia Pacific Pay-TV & Broadband Markets 2010 (AP 2010) represents Media Partners Asia’s 9th annual analysis of Asia’s pay- TV and broadband industries. This report, published in April 2010, offers the definitive guide to the commercial distribution of pay-TV, broadband, digital and next generation television and communications over cable, satellite and telecommunications networks in 16 markets across Asia Pacific. Exclusive MPA analysis also incorporates historical indicators and forecasts plus profiles of more than 90 distribution platforms. The AP series is established as the only authoritative reference of its kind, based on MPA’s independent analysis of information provided by operators, broadcasters, investor groups, technology suppliers and various regulatory agencies. All of this leverages MPA’s domestic partnerships and industry relationships in key markets such as China, India, Japan, Korea, Taiwan, throughout Southeast Asia and Australasia as well as the strength of its analysts and research team.

AP 2010 offers plenty of new features including:

New MPA proprietary analysis. Updates to existing analysis and models for 16 markets tracking and forecasting pay-TV and broadband adoption service penetration; ARPU and consumer spend; subscription fees by tier, service and platform; advertising; end-user revenues; platform content spends; fees for broadcasters; distribution platform capEx. and much more

Next generation TV and communications. Detailed quantitative and qualitative analysis of how DTV and broadband systems are shaping the industry value chain with data and details on trends in PVR, HDTV and VOD adoption / penetration, revenues and profitability; DOCSIS 3.0 and fibre broadband deployment, adoption and pricing; and a discussion of how 3D TV may develop in Asia’s more mature markets

Content, marketing and packaging. Analysis of service / application / content differentiators and drivers for distribution platforms plus evaluation of marketing and tiering strategies. Key drivers of pay-TV content markets with a strategic evaluation of how distribution platforms are spending their money: Local internally produced content, regional / international content, VOD, DVR, iTV, next generation digital & broadband technology

Competitive risks. Appraisal of the logical outcomes of the online versus pay-TV debate and how it will impact pay-TV and broadband development and investment in key Asian markets

Policy scenarios. Appraisal of key changes in the Asian TV, pay-TV and broadband regulatory roadmap

Financial analysis. Full financial metric analysis of key distribution platforms, broadcasters and content providers plus expanded analysis of public and private market valuations for the industry

SECTORS PROFILED MARKETS PROFILED SEGMENTS

Cable TV Australia Television Household Universe DTH Satellite TV China Cable TV IPTV Hong Kong DTH Satellite TV Fixed & Mobile Broadband India IPTV Mobile TV Indonesia Mobile TV (3G & Broadcast) Broadcasting & Content Japan Digital Pay-TV Broadband Digital & Interactive TV Korea Analog Pay-TV Finance & Investment Malaysia HDTV Regulations New Zealand VOD, DVR, iTV Pakistan 3DTV The Philippines Broadband ADSL, ADSL2+, VDSL Singapore Broadband FTTx Sri Lanka Broadband Cable Taiwan (Internet & Telephony) Thailand Pay-TV Subscription Vietnam Pay-TV Advertising Broadband Subscription Subscribers by Platform, Infrastructure & Technology Revenues by Platform Operator Economics Channel Economics Financial Indicators: Operators & Broadcasters Financial Valuations: Operators & Subscribers Investment: M&A, IPOs, Equity & Debt Regulatory Frameworks PROFILED OPERATORS (CABLE, DTH, IPTV, MOBILE TV)

Asianet Hyundai Communications & Network Sky Network Television Astro All Asia Networks i-CABLE Communications Sky Perfect Communications (JSAT) Austar United Communications InCableNet SkyLife BB Cable Corp. Indovision Softbank Yahoo BB Cable Beijing Gehua Cable TV Network iTSCOM Starcat Cable Network Beyond Cable Holdings Japan CableNet StarHub Cable Vision Bharti Airtel Digital TV Jupiter Telecommunications (J:COM) Sumangali Cable Vision Bharat Sanchar Nigam Ltd. kbro (Eastern Multimedia Co.) Sun Direct Cable & Multimedia Communications KDDI Taekwang MSO (Tbroad) (C&M) Korea Telecom Taiwan Broadband Communications China Cable Network LG Dacom Taiwan Mobile China Cablecom Mahanagar Telephone Nigam Ltd Tata Sky CMB Korea Mediatti Telecom New Zealand China Mobile Nippon Telephone & Telegraph Corp. Telekom Malaysia China Network Systems OKE Vision Telstra Corp. China Telecom Oriental Cable Network TelstraClear Chunghwa Telecom (Shanghai Cable) Taiwan Fixed Network Media (TFN) Citic Group Cable Networks Ortel Tianjin Cable Network City Telecom PCCW Taiwan Infrastructure Network CJ HelloVision Philippine Long Distance Telephone Provider (TINP) Comet Cable PT First Media Top TV Digital Entertainment Network (DEN) PT Karyamegah Adijaya (Arora) True Corp. Digicable PT Sky Vision True Vision Dish TV PT TelkomVision TU Media DREAM Satellite TV Qrix Communications TVB Pay Vision Foxtel Reliance Communications Videocon Global Destiny Cable TV Reliance Big TV Vietnam Cable TV Guangdong Cable TV Network Saigon Tourist Cable TV Vietnam Television Guangzhou Cable Shenzhen Topway Video Vietnam Cable Television Technique Hanaro Media Communications Center Hanoi Cable TV Singapore Telecom (MIO TV) Wired & Wireless India, Ltd. (WWIL) Hathway Cable and Datacom SingTel Optus Worldcall Telecommunications Group Hunan Satellite TV SK Broadband (incl. Hanaro) You Telecom ASIA PACIFIC PAY-TV & BROADBAND MARKETS The Authoritative Guide to the Future of Broadband Digital Content, Distribution & Technology in Asia 2010

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