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Shutterbug • February 2015 the Commercial, Corporate & Advertising Photography Issue Vol

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Shutterbug • February 2015 the Commercial, Corporate & Advertising Photography Issue Vol SHUTTERBUG SPECIAL REPORT: HOW PHOTOJOURNALISTS COPE WHEN DISASTER STRIKES • FEBRUARY 2015 FEBRUARY FEBRUARY 2015 | TOOLS, TECHNIQUES & CREATIVITY THE COMMERCIAL, CORPORATE & ADVERTISING PHOTOGRAPHY ISSUE PHOTOGRAPHY ADVERTISING & CORPORATE COMMERCIAL, THE The Commercial, Corporate & Advertising Photography Issue CAR PHOTOGRAPHER TIM WALLACE’S HIGH-POWERED IMAGES BRING NEW LIFE TO COMMERCIAL CAMPAIGNS VOL. 44 • NO . 4 • ISSUE 533 ISSUE WE TEST • iPENTAX 645Z WWW.SHUTTERBUG.COM i ROTOLIGHT ANOVA V2 i CANON POWERSHOT G7 X © Tim Wallace GO BIG WE LOOK AT THE BEST MEDIUM FORMAT CAMERAS AND LENSES ON THE MARKET Contents FEBRUARY 2015 • VOLUME 44 • NUMBER 4 • ISSUE 533 76 © Ron Haviv/VII TOOLS IMAGE TECH 82 LIFE IN THE FAST LANE Car Photographer Tim Wallace’s 22 DIGITAL INNOVATIONS 30 PENTAX 645Z REVIEW Lighting Mastery & Distinctive Hot Photo Gear to Keep You Lab Test Results & Comments: Style Keep Him Ahead of the Pack Shooting on Cold Nights Still & Video by Steve Bedell by Joe Farace Edited by George Schaub 86 PRO’S CHOICE 38 GO BIG LIGHTING Industrial Strength Get the Most Out of Your Images by Jack Neubart with the Latest Medium Format 62 HOW TO CREATE Cameras and Lenses STUNNING PORTRAITS by Dan Havlik USING THREE LED LIGHTING SETUPS 48 FIELD REVIEW: CANON Mix ‘n’ Match Your Light Sources POWERSHOT G7 X with Rotolight’s Anova V2 and This Premium, Pocketable G-Series RL48-B’s Camera is Versatile but Not Without by Joe Farace Its Quirks by Jack Neubart TECHNIQUES 58 SOFTWARE REVIEW: 76 BUSINESS TRENDS MYLIO When Disaster Strikes Organize Your Digital Shoebox with by Maria Piscopo This Handy, Multi-Device Image Management Service by Dan Havlik 86 © Jim Karageorge © Jim 6 | FEBRUARY | 2015 Contents FEBRUARY 2015 • VOLUME 44 • NUMBER 4 • ISSUE 533 CREATIVITY 12 12 PICTURE THIS! Monthly Photo Assignment by The Editors 20 TALKING PICTURES Rain Check by Barry Tanenbaum 70 GETTING IN THE ZONE For Advertising Photographer Dixie Dixon, Big Production Shoots Require Skill and Strategy by Barry Tanenbaum 70 © Nora Kirkbak LIKE US ON FACEBOOK! WWW.FACEBOOK.COM/SHUTTERBUGMAG Shutterbug (ISSNO895-321X) is published monthly by Source © Dixie Dixon Interlink Media, LLC, 261 Madison Ave., 6th Floor, New York, NY 10016. Periodicals postage paid at New York, NY and additional mailing offices. POSTMASTER: Send all UAA to CFS. (See DMM DEPARTMENTS 707.4.12.5); NON-POSTAL AND MILITARY FACILITIES: send address corrections to SHUTTERBUG, PO Box 420235, Palm Coast, 10 EDITOR’S NOTES ON THE COVER Florida 32142-0235. Printed in the U.S.A. Whether you are into car photography Copyright ©2014 by Source Interlink Magazines, LLC. All rights READER or not, our dramatic cover image of the reserved. No portion of this magazine may be reprinted SERVICES Shelby Mustang GT is sure to impress. without written permission from SHUTTERBUG. For Tim Wallace shot the image with a information on display rates or media kits, please write: SHUTTERBUG, P.O. Box 7, Titusville, FL 32781, (321) 269-3212. 103 ADVERTISER’S INDEX Hasselblad H3D and a 35mm lens in Subscriptions: US—One Year (12 issues) $22.95, Canadian 100 ETC…SHOPPERS, PHOTO the Swiss Alps. To see more of Wallace’s $34.95, Foreign $46.95 (including surface mail postage). Payment in advance, U.S. funds only. Single Copies $4.99 (US), LABS, SERVICE/REPAIR, & distinctive car photos and learn about $5.99 (Canada). (800) 829-3340. EVENTS his signature style, be sure to read our BACK ISSUES: To order back issues, 66 PRODUCT PORTFOLIO full interview with him on page 82. visit www.simbackissues.com. 8 | FEBRUARY | 2015 EDITOR’S NOTES FEBRUARY 2015 P.O. Box 7, Titusville, FL 32781 GENERAL MANAGER RON LEACH EDITOR-IN-CHIEF DAN HAVLIK [email protected] MANAGING EDITOR ANDREA K. TURNEY CONTRIBUTORS STEVE BEDELL, JOHN BRANDON, DAVID B. BROOKS, JON CANFIELD, RUSSELL CARON, JOE FARACE, HEINER HENNINGES, ROGER W. HICKS, JAY MCCABE, HOWARD MILLARD, JACK NEUBART, MARIA PISCOPO, © Dan Havlik LORIN ROBINSON, JASON SCHNEIDER, FRANCES E. SCHULTZ, JON SIENKIEWICZ, BARRY TANENBAUM, STAN TRZONIEC, JOHN WADE EDITOR-AT-LARGE GEORGE SCHAUB ART DIRECTORS BERNICE GUEVARRA, ALINA AVANESYAN Commercial Photography LISTINGS EDITOR CYNTHIA BOYLAN ADMINISTRATIVE ASSISTANT/CUSTOMER SERVICE SHERRY SWIM Doesn’t Have to Look [email protected] • (321) 225-3137 SUBSCRIPTIONS • (800) 829-3340, (386) 447-6318 [email protected] SHUTTERBUG, PO BOX 420235, PALM COAST, FL 32142-0235 Commercial PLEASE INCLUDE NAME, ADDRESS, AND PHONE NUMBER ON INQUIRY. VEN IF YOU’RE not into cars, you’ve got to be impressed with Tim ADVERTISING ACCOUNT EXECUTIVES GENNY BRESLIN (321) 225-3127 Wallace’s dramatic cover photo this month. It’s always a fun if difficult [email protected] JOANNE GEORGE (321) 225-3130 task trying to pick a cover image for Shutterbug because there are so many [email protected] E ADVERTISING ASSISTANT good photos to choose from. In Wallace’s case, we created several different ROBIN BEECHERL (321) 225-3144 cover mock-ups using his distinctive car photos and while they all looked great, [email protected] FAX (321) 225-3146 • [email protected] the image we picked with the mountains in the background and the hard-charging Shelby Mustang GT tearing it up below, just spoke to what this issue is all about. MANUFACTURING & PRODUCTION OPERATIONS VP, MANUFACTURING & AD OPERATIONS GREG PARNELL While the theme of this month’s issue might sound stuffy—Commercial, Corporate, SENIOR DIRECTOR, AD OPERATIONS PAULINE ATWOOD and Advertising Photography—Wallace’s image proves it can be anything but that in PRODUCTION MANAGER CHRISTINA PONCÉ ARCHIVIST THOMAS VOEHRINGER the right hands. Read the full interview with him on page 82 where he discusses the creative process behind his signature style. ENTERTAINMENT GROUP MANAGEMENT DIGITAL GROUP PRODUCTION DIRECTOR DIGITAL DIRECTOR, KASEY KELLEY ENGINEERING Just because a photographer has the photographers hired by them are EDITORIAL DIRECTOR, JEFF KIMMEL been hired to shoot an image for a changing their tune of late, and the work DIGITAL SENIOR PRODUCT CHRIS MAURO MANAGER commercial, corporate, or advertising shows it. FINANCE DIRECTOR RISHI KUMAR ADAM MINER SENIOR PRODUCT client, doesn’t mean their work needs to Speaking of the human factor, MANAGER look slick or hollow. In fact, oftentimes you really must read Maria Piscopo’s MARC BARTELL CREATIVE DIRECTOR that’s exactly what a client doesn’t Business Trends column this month PETER TRACY want. For evidence, look at advertising on page 76 where she interviews five photographer Dixie Dixon’s fun, playful, photojournalists on how they handle SOURCE INTERLINK MEDIA, LLC CHAIRMAN SVP, ENTERPRISES EVP, AFTERMARKET and decidedly human images in the photographing scenes of natural PETER ENGLEHART TYLER SCHULZE AUTOMOTIVE CHIEF EXECUTIVE EVP, SALES & DOUG EVANS interview with her on page 70. Dixon disaster and human tragedy while still OFFICER MARKETING SVP, CONTENT often casts non-models in her work, running their business, and maintaining SCOTT P. DICKEY ERIC SCHWAB STRATEGY, EVP, CHIEF SVP, DIGITIAL AUTOMOTIVE which gives the images and the products their sanity. It’s gripping stuff and the FINANCIAL OPERATIONS DAVID FREIBURGER OFFICER DAN BEDNAR SVP, DIGITAL, they advertise a very approachable images captured by these photographers BILL SUTMAN VP, SALES SPORTS & quality. Corporate photographer Jim will take your breath away and put a EVP, CHIEF CREATIVE OPERATIONS ENTERTAINMENT OFFICER MATT BOICE GREG MORROW Karageorge, who is interviewed on page lump in your throat. ALAN ALPANIAN SVP, FINANCIAL VP, DIGITAL EVP, SPORTS & PLANNING MONETIZATION 86, has a much different client list from And finally, on a completely different ENTERTAINMENT MIKE CUMMINGS ELISABETH MURRAY NORB GARRETT SVP, AUTOMOTIVE SVP, MARKETING Dixon, and his photography could, at topic, I’d like to plug Shutterbug’s social EVP, CHIEF CONTENT DIGITAL RYAN PAYNE times, be described as industrial. But media channels. If you want to stay on OFFICER GEOFF DEFRANCE EVP, MIND OVER EYE ANGUS MACKENZIE VP, EDITORIAL BILL WADSWORTH he’s had to change the focus of his work top of all the photography news we’re EVP, OPERATIONS OPERATIONS to stay competitive. covering online, “like” our Facebook KEVIN MULLAN AMY DIAMOND “Today, the stories that corporate page (facebook.com/shutterbugmag), CONSUMER MARKETING, ENTHUSIAST MEDIA clients want to tell are different from follow us on Twitter (twitter.com/ SUBSCRIPTION COMPANY, INC. SVP, CIRCULATION TOM SLATER those we told in the past,” Karageorge ShutterbugMag), and on Instagram VP, RETENTION & OPERATIONS FULFILLMENT DONALD T. ROBINSON I I I says in the interview. “They are geared (instagram.com/shutterbugpix). On more toward the human factor than the Instagram, we’re now doing weekly OCCASIONALLY, OUR SUBSCRIBER LIST IS MADE AVAILABLE TO REPUTABLE FIRMS OFFERING GOODS AND SERVICES THAT WE BELIEVE WOULD BE OF technologies.” photo contests, so hashtag your INTEREST TO OUR READERS. IF YOU PREFER TO BE EXCLUDED, PLEASE SEND YOUR CURRENT ADDRESS LABEL AND NOTE REQUESTING TO BE EXCLUDED Ah yes, “the human factor.” It’s Instagram images with #ShutterbugPix FROM THESE PROMOTIONS TO SOURCE INTERLINK MEDIA, LLC, 831 S. DOUGLAS ST., EL SEGUNDO, CA 90245, ATTN.: PRIVACY COORDINATOR. funny how advertisers have forgotten to be immediately entered. Looking ANY SUBMISSIONS OR CONTRIBUTIONS FROM READERS SHALL BE SUBJECT TO AND GOVERNED BY SOURCE INTERLINK MEDIA’S USER CONTENT about us humans over the years with forward to seeing you online and in the SUBMISSION TERMS AND CONDITIONS, WHICH ARE POSTED AT HTTP:// their polished, antiseptic commercial pages of Shutterbug! Q PRIVACY.SOURCEINTERLINKMEDIA.COM/SUBMISSIONS.HTML. REPRINTS: CONTACT WRIGHT’S MEDIA AT 877-652-5295 campaigns that have as much warmth (281-419-5725 OUTSIDE THE U.S. AND CANADA) TO PURCHASE QUALITY CUSTOM REPRINTS OR E-PRINTS OF as a bar of soap. Don Draper of Mad Men ARTICLES APPEARING IN THIS PUBLICATION. fame would be ashamed.
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