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MEDIJSKA SFERA MEDIJI O SVAKODNEVICI MONITORING JAVNOG SERVISA VOJVODINE I REGIONALNIH TELEVIZIJA Novosadska novinarska škola Novi Sad 2007 broj 2 1 Izdavač Novosadska novinarska škola Zmaj Jovina 4/II, Novi Sad tel/fax: (021) 424-164 e-mail: [email protected] http://www.novinarska-skola.org.rs Urednica zbornika “Mediji o svakodnevici” Doc. dr Dubravka Valić Nedeljković Direktorica Novosadske novinarske škole Mirjana Pušin Urednica edicije istraživačkih izveštaja “Medijska sfera” Doc. dr Dubravka Valić Nedeljković Asistentkinja Snežana Nešović Lektura i korektura Mara Basarić Prevod na engleski jezik Danja Janjić Milin Dizajn korica Studio “Inside”, Novi Sad Kompjuterska priprema Emil Otrupčak Štampa NS PRESS, Novi Sad Tiraž 500 primeraka Novi Sad, 2008. Objavljivanje ove publikacije omogućili su: Misija OEBS-a u Srbiji, Izvršno veće AP Vojvodine, Sekretarijat za informacije, Fond za otvoreno društvo, Beograd i Fondacija “Konrad Adenauer” - Medijski program za jugoistočnu Evropu Sva prava zadržava izdavač. Za svako korišćenje, umnožavanje i stavljanje u promet dela teksta ili teksta u celini potrebna je saglasnost Novosadske novinarske škole. SADRŽAJ: UVODNIK ................................................................................ 9 Summary .................................................................................10 MONITORING INFORMATIVNOG, OBRAZOVNOG, KULTURNOG, VERSKOG I SPORTSKOG PROGRAMA JAVNOG SERVISA VOJVODINE . 11 ANALIZA INFORMATIVNOG PROGRAMA Uvodnik ..................................................................................13 dr Jovanka Matić MONITORING RADIO I TV PROGRAMA JAVNOG SERVISA VOJVODINE 2006 - 2007 . 15 dr Jovanka Matić NEDELJNI INFORMATIVNI TV MAGAZINI RADIO-TELEVIZIJE VOJVODINE NA JEZICIMA MANJINA . 32 Višnja Baćanović RADIO-TELEVIZIJA VOJVODINE, ANALIZA TV EMISIJE “NOVOSADSKE RAZGLEDNICE” . 48 3 UVODNIK ZA IZVEŠTAJE O POLJOPRIVREDI . 59 Višnja Baćanović ANALIZA TV EMISIJE O POLJOPRIVREDI NA SRPSKOM JEZIKU “BRAZDE” . 61 Mr Dejan Pralica ANALIZA RADIO EMISIJE NA SRPSKOM JEZIKU “O SELU ZA SELO” . 71 Ištvan Kolarš ANALIZA TV EMISIJE O POLJOPRIVREDI NA MAĐARSKOM JEZIKU “BRAZDE” (“BARÁZDA”) . 80 Žužana Serenčeš ANALIZA RADIO EMISIJE ZA SELO NA MAĐARSKOM JEZIKU (“FALUMŰSOR”) . 88 Eva Radovanović ANALIZA RADIO EMISIJE ZA SELO NA SLOVAČKOM JEZIKU (“VYSIELANIE PRE DEDINU”) . 96 Doc. dr Laura Spariosu ANALIZA RADIO EMISIJE ZA SELO NA RUMUNSKOM JEZIKU (“EMISIUNEA PENTRU ASCULTĂTORII DE LA SATE”) . 105 4 Miroslav Keveždi ANALIZA RADIO EMISIJE ZA SELO NA RUSINSKOM JEZIKU (“EMISIY ZA VALAL”) ...............................................................112 UVODNIK ZA IZVEŠTAJE O KULTURI . 120 Višnja Baćanović EMISIJE IZ KULTURE TELEVIZIJE VOJVODINE . 122 Mr Dejan Pralica ANALIZA EMISIJE “SPEKTAR” U RADIJSKOM PROGRAMU NA SRPSKOM JEZIKU . 133 Ištvan Kolarš TV PROGRAM NA MAĐARSKOM JEZIKU, EMISIJE O KULTURI “JELEN-LÉT” I “KÖRKÉP” . 143 Žužana Serenčeš ANALIZA EMISIJE IZ KULTURE “ASPEKT” – U PROGRAMU RADIO NOVOG SADA NA MAĐARSKOM JEZIKU . 150 Eva Radovanović TV EMISIJE IZ KULTURE NA SLOVAČKOM JEZIKU . 157 5 Doc. dr Laura Spariosu RADIJSKA EMISIJA IZ KULTURE NA RUMUNSKOM JEZIKU . 165 Miroslav Keveždi “KULTURNA PANORAMA” – EMISIJA RNS O KULTURI NA RUSINSKOM JEZIKU . 171 UVODNIK ZA VERSKI PROGRAM . 178 Doc. dr Dubravka Valić Nedeljković RELIGIJSKI SADRŽAJI U JAVNOM SERVISU VOJVODINE . 180 Miroslav Keveždi JAVNI SERVIS, RELIGIJA I JAVNOST . 208 UVODNIK ZA SPORTSKI PROGRAM . 234 Prof. dr Dragan Koković MEDIJSKA PREZENTACIJA SPORTSKIH DOGAĐAJA . 236 Višnja Baćanović IZVEŠTAJ O EMISIJI RTV 1 “ČARI RIBOLOVA” . 250 6 JEZIK JAVNOG SERVISA VOJVODINE: MONITORING PROGRAMA NA JEZICIMA NACIONALNIH MANJINA . 253 UVODNIK ZA JEZIČKE IZVEŠTAJE . 255 Doc. dr Laura Spariosu ANALIZA DISKURSA RADIO-PROGRAMA JAVNOG SERVISA VOJVODINE NA RUMUNSKOM JEZIKU . 259 Prof. dr Iren Lanc JEZIČKE I AKUSTIČKE KARAKTERISTIKE EMISIJA RTV NOVI SAD NA MAĐARSKOM JEZIKU . 276 Mr Anamaria Ramač JEZIK U EMISIJAMA JAVNOG MEDIJSKOG SERVISA VOJVODINE NA RUSINSKOM JEZIKU . 290 Jelica Nikolić ANALIZA TV EMISIJA NA ROMSKOM JEZIKU . 306 7 Prof. dr Mihal Tir Zuzana Tirova JEZIČKO-STILSKE I IZRAŽAJNE KARAKTERISTIKE U NEKIM EMISIJAMA TELEVIZIJE VOJVODINE NA SLOVAČKOM JEZIKU . 318 MONITORING PROGRAMA NAJGLEDANIJIH TELEVIZIJSKIH STANICA U BOSNI I HERCEGOVINI, HRVATSKOJ, CRNOJ GORI I SRBIJI - IZVEŠTAVANJE O REGIONU . 327 UVODNIK ZA REGIONALNI MONITORING . 329 Davor Marko IZVEŠTAJ IZ BOSNE I HERCEGOVINE . 331 Mr Viktorija Car IZVEŠTAJ IZ HRVATSKE . 346 Danijela Seferović IZVEŠTAJ IZ CRNE GORE . 358 Doc. dr Dubravka Valić Nedeljković i Višnja Baćanović IZVEŠTAJ IZ SRBIJE . 370 8 UVODNIK “Mediji o svakodnevici” je druga knjiga u serijalu Novosadske novinarske škole Medijska sfera, zasnovana na kvantita- tivno-kvalitativnoj analizi sadržaja emitovanih na Javnom servisu Vojvodine. Osobenost ove knjige je u tome što su moni- torovane i ekspertski tumačene raznovrsne emisije: od informativnih, preko onih specijalizovanih za poljoprivredu, koja je dominantna privredna grana u Pokrajini pa bi zato trebalo da bude i preferentan medijski interes Javnog servisa Vojvodine; do magazina posvećenih kulturi, toj izuzetno važnoj komponenti ostvarivanja prava nacionalnih manjina u multikulturnoj sredini kakva je Vojvodina; zaključno sa verskim emisijama, koje su potpuno drugačije od svih ostalih sadržaja, i po temama i po reali- zaciji; i sportskim programom, koji takođe odudara od uobičajenog jer okuplja najveći auditorijum i neguje jedan usko defin- isan i modelovan diskurs. Time su obuhvaćene sve emisije koje bi trebalo da odražavaju osnovne funkcije javnog servisa: infor- mativnu, obrazovnu i zabavnu. Kako smo smatrali da je jezička komponenta jedna od osnovnih za posredovanje medijskih poruka, posebno onih za zajednice nacionalnih manjina, posebnu pažnju obratili smo upravo lingvističkoj analizi emitovanih sadržaja. Ono po čemu se ova knjiga razlikuje od prethodne jeste i proširivanje interesovanja za uređivačku politiku medija iz susednih zemalja, sa fokusom na to kako se međusobno informišemo na teritoriji koja je markirana zajedničkom istorijom, geografskom pripadnošću balkanskom regionu, kao i sličnim kulturnim i jezičkim kodom. Novi Sad, maj 2008. dr Dubravka Valić Nedeljković 9 SUMMARY “Media on Everyday Life” is the second book in the Media Sphere Edition, established by Novi Sad School of Journalism, based on qualitative and quantitative analyses of Media content broadcasted on Public Broadcasting Service of Vojvodina. The specialty of this book is diversity of monitored programmes and expert interpreted data on such programmes - beginning with news, over programmes specialized in agricultural topics –agriculture being a dominant economy branch in the Province and therefore presumably a key media issue for PBS of Vojvodina; through culture programmes being a rather important component in achieving rights of national minorities in multicultural community such is Vojvodina; ending with religious programmes being completely unique compared to all other programmes and, finally, sport programmes - again unique and having the biggest audience and fostering a closely defined discourse. Monitoring encompassed all programmes that should reflect the basic functions of PBS: informative, entertaining and educational. Assuming that the language is one of the basic components intermediating Media messages, particularly those considering national minority communities, a special attention was given to the linguistic analysis of the broadcasted material. This book differs from the first since the scope of interests was broaden to editorial policy of media from the neighbouring countries. The focus was on the way the countries having common history, belonging to the Balkans region, sharing similar culture and language code are informed about each other. Novi Sad, May 2008. Dubravka Valić Nedeljković, PhD 10 MONITORING INFORMATIVNOG, OBRAZOVNOG, KULTURNOG, VERSKOG I SPORTSKOG PROGRAMA JAVNOG SERVISA VOJVODINE 11 12 ANALIZA INFORMATIVNOG PROGRAMA Uvodnik U okviru projekta Novosadske novinarske škole “Transformacija RTV NS u Javni servis Vojvodine” tokom 2006. i 2007. godine obavljeno je šest ciklusa monitoringa programske produkcije Radio-televizije Vojvodine na srpskom, mađarskom, slo- vačkom, rumunskom, rusinskom i romskom jeziku. U njima je korišćena kvantitativno-kvalitativna analiza sadržaja. Monito- ring je obuhvatio dnevne TV i radio informativne programe u redovnim okolnostima i u vreme izborne kampanje, nedeljne informativne programe, kao i specijalizovane emisije koje obrađuju posebne tematske oblasti ili su namenjene posebnim delovima publike – kulturne, sportske, verske i emisije za selo. 13 THE ANALYSIS OF THE NEWS PROGRAMME Introduction Within the project “Transformation of RTV NS into a Public service of Vojvodina” carried out by the Novi Sad School of Journalism, during 2006 and 2007 six cycles of monitoring of programme production by Radio Television Vojvodina were issued, in Serbian, Hungarian, Slovak, Romanian, Ruthenian and Romany language. The content was analysed from both quantitative and qualitative point of view. The monitoring included analysis of daily TV and radio news programmes in regular circumstances as well as during pre-election campaigns, weekly news programmes, as well as specialised shows dealing with particular thematic areas or targeting particular segments of audience, such as cultural, sports, religious shows or shows for rural areas. 14 dr Jovanka Matić, 654.191/.197:659.4(497.113) naučna saradnica Instituta društvenih
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