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REASEARCH REPORT on “Comparative Research on Market Size of Cigarette Brand of ITC Ltd.”

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REASEARCH REPORT on “Comparative Research on Market Size of Cigarette Brand of ITC Ltd.” Comparative Research on Market Size of Cigarette Brand of ITC Ltd. REASEARCH REPORT ON “Comparative Research on Market Size of Cigarette Brand of ITC Ltd.” Master of Business Administration 2009-11 SUBMITTED TO: SUBMITTED BY: G.B.T.U. Gopal Jiaswal Lucknow Roll no. 0928570006 MBA (4th Sem.) INSTITUTE OF TECHNOLOGY AND MANAGEMENT PANCHLI, MEERUT Comparative Research on Market Size of Cigarette Brand of ITC Ltd. ACKNOWLEDGEMENT Before, I get into thick of things, I would like to add a few heartfelt words for all those people who were part of this report in numerous ways, and gave their unending support throughout. I wish to express my thanks and gratitude to all those who have provided the valuable support, insight and encouragement during my research at ITC Ltd. In the process of completing this project Comparative research on Cigarette brands. I have received cooperation from many quarters. I express my sincere gratitude and indebtness to Mr. Krishna Awtar Pandey, my research guide for his inspiring guidance, cooperation and for giving me an opportunity to enhance my skill in the field of my project in carrying out my research successfully. I am thankful for his guidance, patience and consummate support. He came to my help when it counted and I extend my heartiest thanks to him form enlightening my path. Moreover, I would also like to acknowledge my profound sense of gratitude and indebtness for Mrs. Sachi Rana (H.O.D. MBA Deptt.) for her cooperation, guidance, support and precious suggestions that motivated me in completing this project. I would like to extend my heartily gratitude to Mr.Deepak Gupta (Faculty, MBA) for his contribution, generous help, personal support and his valuable suggestions, guidance and personal attention, which enabled me to complete my research. I wish to express grateful feelings and thanks to all the faculties of MBA department, who helped me in various ways in the research completion and for their valuable suggestions. I am thankful for their generous help, personal support and their valuable suggestions during the course of MBA. I express my thanks to my friends who helped me during my research. I don’t have enough words to express my love and thanks to my loving and caring guardians, especially for their endless love and care. It was their constant encouragement and their trust in me that has helped me at every crucial stage of development. Comparative Research on Market Size of Cigarette Brand of ITC Ltd. I also feel grateful and elated in expressing my indebtedness to all those who have directly or indirectly helped me in accomplishing this research work. I wish to express grateful feelings and thanks to ITC Ltd for giving me such a great opportunity to complete my research. Gopal Jaiswal Comparative Research on Market Size of Cigarette Brand of ITC Ltd. STUDENT DECLARATION I, GOPAL JAISWAL under signed hereby declare that the project report on “Comparative Research on Market Size of Cigarette Brand of ITC Ltd”. complied and submitted under the guidance of Mr. Deepak Gupta , Faculty of Management, ITM, Meerut is my original work. The empirical finding in this reports are based on the annual reports of the company. While preparing this report, I have not copied material from any report. GOPAL JAISWAL Roll No. – 0928570006 M.B.A.III Sem. Comparative Research on Market Size of Cigarette Brand of ITC Ltd. PREFACE The changing marketing scenario emerging by virtue of liberalization in last one decade has introduced a vast variety of new concepts. Behavioral analysis gives much information at a single time. In the changed business scenario, where organizations are required to compete globally, benchmarks have also become global, organization survival and excellence requires not only meeting the targets, but also setting up of global standards. In the present scenario, to achieve world-class excellence or even surpass them depends upon the efficiency-marketing scenario of the company, which is the most important for any organization. The quest of productivity, quality and speed has spawned a remarkable number of management tools and techniques. Total quality management, bench marking, and Time based competition. Out servicing partnering, reengineer, change management of feeling the gap between the originations and the consumer, on the bases of market research are conducted by the big organizations. Now it is a world of “world of cut throat competition”. The concept of marketing has been changed completely; customer has become aware in the every field in the current time, today’s market is customer oriented. The prime motive of the company should be customer delight and hence to survive and achieve organizational goals. Cigarette is one of the tobacco products. ‘Cigarette’ itself has a niche in the market. Tobacco products are excisable item, which is controlled by the Government. The Government earns much money from tobacco product due to much excise duty on tobacco product. The tobacco companies work under the rule and regulations of the Government. It is very necessary and compulsory for manufacturers of tobacco to take license from the Government. Comparative Research on Market Size of Cigarette Brand of ITC Ltd. This research report has been divided in to various parts. First part gives an introduction about the project. Second part contains profile of the company and its financial overview. Third part is objective and scope of study. Fourth part is all about research methodology. Finally data interpretation and analysis of data, on the basis of analysis some recommendations and conclusions are given. In the end I would like the evaluators and readers to do a comprehensive study of my project and express their views and recommend valuable suggestions that would greatly enhance our knowledge of the subject. Comparative Research on Market Size of Cigarette Brand of ITC Ltd. CONTENTS 1 ACKNOWLEDGEMENT 2 EXECUTIVESUMMARY 3 OBJECTIVE OF THE PROJECT 4 INTRODUCTION 5 COMPANY PROFILE 6 SWOT ANALYSES 7 RESEARCH METHDOLOGY 8 DATA ANALYSIS & INTERORETATION 9 CONCLUSIONS 10 LIMITATIONS Comparative Research on Market Size of Cigarette Brand of ITC Ltd. 11 RECOMMENDATIONS 12 BIBLIOGRAPHIES 13 QUESTIONNAIRES Comparative Research on Market Size of Cigarette Brand of ITC Ltd. EXECUTIVE SUMMARY Comparative Research on Market Size of Cigarette Brand of ITC Ltd. EXECUTIVE SUMMARY The aim and objective of this research is to measure the brand image during the product purchase. ITC has a large customer base providing three types of cigarettes. My area of research is SHARANPUR and adjoining places. I have chosen this topic (project) because fulfilling brand images needs of the people is a major task, slight improvement of which will lead to an increased customer base and higher customer retention ratio which will lead to an increased customer base and higher customer retention ratio which will lead to an increase in company’s sales and an enhanced brand image. Comparative Research on Market Size of Cigarette Brand of ITC Ltd. OBJECTIVE OF THE RESEARCH Comparative Research on Market Size of Cigarette Brand of ITC Ltd. Research Objective Primary Objective 1. To find out “brand image of ITC Ltd. in area of Sharanpur” 2. Find out whether there is an image mismatch between the FMCG brand and customer. Secondary Objectives:- 1-To find out how to improve the brand image 2-Which is higher selling brand in deferent area 3-Which brand ensure proper availability of CIGGRETE? 4- How much ITC Product contributed in every outlet? 5- To find out Brand Promotional activity in the Market. 6- To create the ways to promote ITC as BRAND. 7- To determine the demand of the Cement. 8- To design marketing Strategy Comparative Research on Market Size of Cigarette Brand of ITC Ltd. The research conducted thus emphasized in fulfilling following objectives: FROM THE ORGANIZATION POINT OF VIEW Organization would be coming to know about the dealers attitude and their Complaints by this they can take corrective measures to rectify the complaints. Organization can also find its market share MY POINT OF VIEWS:- I while undergoing my training got familiar with the organization “ITC Ltd.” Cigarettes” and came to know about the working of the organization as well as the services, policies etc. of the organization. Comparative Research on Market Size of Cigarette Brand of ITC Ltd. INTRODUCTION Comparative Research on Market Size of Cigarette Brand of ITC Ltd. INTRODUCTION Marketing Research is a vehicle through we can obtain information about present and potential customer’s behavior, their reaction and prospective about marketing. Learning more about the consumer and marketing is the heart of marketing research. The objective of this study is to know about the consumer’s perception & preference towards cigarette of ITC Ltd. ‘Cigarette’ itself has a niche in the market The Tobacco industry is developing with speed of app. 15%. The ITC enjoys a good position in the Cigarette Market by launching - Checkers, Hi-Val, Royal Classic and Gold Crest - in the extremely competitive US market. The coming up of Multinational in the field has made it tough for the company to capture the same market share as it was enjoying few decades ago. Since thirty years put now seeing the current requirements the company decided to change its old pattern and planned to walk with the Traits. This study contains the about the reaction of consumers towards the Cigarette. The target consumers are there figured and the area for research is also sound and through it. Tobacco consumption is growing at a rate of 2-3% per annum. India is the third largest producer and eighth largest exporter of tobacco and tobacco product in the world. The largest selling cigarette in India is of ITC Ltd according to experts ITC commands a 72% market share in the country and hence it is a market leader in the segment.
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