<<

CORPORATION Stock Listing : Stock Exchange Code Number :7552

Fiscal Year 2015 Results Briefing May 20, 2016 Table目次 of Contents

FY2015 Results Summary 2

FY2015 Financial Results 9

FY2016 Group- Group-WideWide Main Policy 19

FY2016 Measures for the Distribution Business 21

FY2016 Measures for the Contents Business 26

FY2016 Fu ll-YPjtiYear Projection 31

Information related to Share Price 34 FY2015 Results Summary

TtTetsuo IhikIshikawa President and Representative Director

2 FY2015目次 Results Summary

(¥ million)

FY2014 FY2015 YOY

Net sales 217,232 187,274 --13.813.8%

Operating income 5,056 3,450 --31.831.8%

Ordinary income 5,124 3,497 -31.8%

Profit attributable to owners of parent 4,049 2,359 -41.7%

3 FY2015目次 Results Summary

Toy Business

Net sales Segment income (millions of yen) ■ FY2015 Results Summary 93,270 Compared to the previous fiscal year, net sales hovered at a low level due to a lack of hit products during the 76,874 yearyear--endend sales season, which is the greatest sales 76,821 opportunity. 4,279 Segment income also lagged, due mainly to posting of an valuation loss from overstocked products.

2, 710 2,848

FY2013 FY2014 FY2015

Segment income 2271.71 billion yen 4274.27 billion yen 2284.84 billion yen

Clearance amounts 1.0 billion yen 1.6 billion yen 1.8 billion yen

Inventory amounts 2.4 billion yen 2.3 billion yen 2.2 billion yen Inventory turnover rate 31.0 38.7 33.6 FY2013 FY2014 FY2015

4 FY2015目次 Results Summary

Visual and Music Business

Net sales Segment income

(millions of yen) ■ FY2015 Results Summary In an environment where the package market remains sluggish as a whole due to effects of the distribution of software via the Internet, net sales of the Group in this 42,955 43,372 business segment also remained weak. 38,367 However, segment income increased significantly, thanks to a recovery in revenues of the manufacturing segment.

466 FY2013 FY2014 FY2015 307 202 Segment income 0.30 billion yen 0.20 billion yen 0.46 billion yen Rejection rate 4.7% 4.4% 5.5%

Inventory amounts 1.5 billion yen 1.6 billion yen 1.7 billion yen Inventory turnover rate 26. 0 2217.1 22.7 FY2013 FY2014 FY2015 5 FY2015目次 Results Summary

VideoVideo--GameGame Business

Net sales Segment income (millions of yen) ■ FY2015 Results Summary 63,609 In the face of the stagnation of the package market as a whole due ppyrimarily to the ppypopularity of software distribution 56, 448 and smartphone games, net sales of the Group in this segment hovered at a low level because there were no 50,009 major hit products.

Segment income also decreased significantly compared to the previous fiscal year, due mainly to the slackness in the Company’s original titles as well as a disposal loss from overstocked products. 254 79 FY2013 FY2014 FY2015

Segment income 0.07 billion yen 0.25 billion yen --0.040.04 billion yen -43 Clearance amounts 0.8 billion yen 0.3 billion yen 0.5 billion yen Inventory amounts 171.7 billion yen 112.2 billion yen 006.6 billion yen Inventory turnover rate 49.5 38.2 54.8 FY2013 FY2014 FY2015 6 FY2015目次 Results Summary

Amusement Business

Net sales Segment income (millions of yen) ■ FY2015 Results Summary 23,481 24,140 22,023 Despite efforts to actively promote new measures, such as the marktiketing o f capsul e toys at event sites, b o th netlt sales and segment income decreased compared to the previous year due to the absence of a significant gain in revenues 2,053 over the previous fiscal year in toy products for automatic 1,796 vending mac hines an d for kids ’ car d game machines an d a 1,652 valuation loss on inventory.

FY2013 FY2014 FY2015

Segment income 2205.05 billion yen 1179.79 billion yen 1165.65 billion yen Fixed cost productivity 159% 148% 150%

Inventory amounts 1.6 billion yen 1.4 billion yen 1.4 billion yen Inventory turnover rate 15.4 15.4 14.8 FY2013 FY2014 FY2015 7 FY2015目次 Results Summary

In N ovem ber 2015 , Happ ine t Corpora tion forme d a cap ita l an d bus iness a lliance with Broccoli Co., Ltd. and subscribed to the private placement. Through the integration of the contents development capabilities and contents of BliBroccoli Co., Ltd.and theoptimum dist rib uti on system of HitHappinet CtiCorporation, the two companies will jointly promote the development of new contents, new customer segments, and new distribution channels.

Broccoli Co., Ltd. Location Shin-Nerima Bldg. 5-14-6 Toyotama-Kita, Nerima-ku, Tokyo RttiRepresentative ThMitRTomoharu Morita, Represen ttiDit&Pidttative Director & President (1) Planning and production of contents (, games, music, video, and Business objective card games) (2) Planning, pp,roduction, and sales of character goods Capital 2,361 million yen (as at December 9, 2015)

Number of Acquired Shares,,q Acquisition Price, and Percentaggge of Shareholding after the Acquisition

Number of acquired shares 11,000,000 shares (Number of voting rights: 11,000) Acquisition price 4, 059 million yen Shareholding percentage 25.15%

8 FY201FY20155Financial Results

Toru Shibata Executive Officer Head of the Corporate Management Division

9 目次Change of business results

Notes: 1. Consolidated sales figures do not include consumption tax. 2. A stock split in which two shares were issued for each outstanding common share on December 1, 2011 was carried oout.ut. ThereforeTherefore,, supposing tthathat the stock split was carriedcarried out at the beginning of thethe period of the Fiscal Year ended March 31, 2011, Net assetsassets per share and Net income per share were estimated. Interim dividends per share for the Fiscal Year ended March 31, 2012 was estimated by the figurefigure before the stock split. 3. Happinet Corporation acquiredacquired shares of TOYSUNION CO.,LTD(now MAXGAMESMAXGAMES CorporCorporation).ation). on July 16, 2013, making it a subsidiary.subsidiary. 10 目次Consolidated results for FY201FY20155 (1) Profit & loss statement

(¥ million)

11 目次Consolidated results for FY201FY20155 (1) Profit & loss statement

①①ChangeChange by business segment ■ Net sales (¥ million,,)%)

■Segment income ((¥¥ million,%)

12 目次Consolidated results for FY201FY20155 (1) Profit & loss statement

②Main business summary ■ Toy business ((¥¥ billionbillion,%),%)

■Visual and Music business ((¥¥ billionbillion,%),%)

13 目次Consolidated results for FY201FY20155 (1) Profit & loss statement

■ Sales of video game platform ((¥¥ billionbillion,%),%)

■ Breakdown of Nintendo sales ((¥¥ billionbillion,%),%)

14 目次Consolidated results for FY201FY20155 (1) Profit & loss statement

■ Breakdown of Play Station sales

((¥¥ billionbillion,%),%)

15 目次Consolidated results for FY2015 (2) Balance sheet

((¥¥ million)

16 目次Consolidated results for FY2015 (2) Balance sheet

(¥ million)

17 目次Consolidated results for FY201FY20144 ((3)3) Cash-Cash-flowflow statement

(¥ million)

18 FY2016 Group--WideWide Main Policy

Seiichi Enomoto Director Managing Executive Officer Head of the Business Division

19 FY2016目次 GroupGroup--WideWide Main Policy

Combine all the employees’ spirit of challenge and achieve the creation of a new growth stage .

Basic policy for each business Distribution Business

- Strengthen proposal capabilities of the points of sales , and seek to expand and improve products and locations and generate stable profits - Make good use of the distribution infrastructure and seek to increase shares in the Visual and Music Business and Game Business .

Contents Business

- Focus investments on markets where the Group has an advantage and establish earnings foundation. - Strengthen the existing categories of Happinet’s original toy business.

20 FY2016 Measures for the Distribution Business

Seiichi Enomoto Director Managing Executive Officer Head of the Business Division

21 FY2016目次 Measures for the Distribution Business

Toy Business Happinet’s measures

Expansion of Happinet’sHappinet’s exclusive distribution Expansion of major characters and products and Happinet’s planned products. satellite stores Enhancement of proposal capabilities of the points of sales and expansion of products related to toys.

Garapiko Poo

©L5/YWP・TX ©NHK ©NHK Halloween Infant characters Hobby SOTSUSOTSU,, Enhancement of the development of new markets Development outside the points of sales for toys └ Expansion of the delivery of products └ Development of new distribution channels └ Development of the points of sales Himitsu no Cocotama └ Sales combined with other businesses ©©BANDAIBANDAI / TV TOKYO / Cocotama Production Committee

Net sales Net sales Previous 76,874 million yen Current ((forecast)forecast) 78,000 million yen fiscal fiscal year year Income Income 2,848 million yen (forecast(forecast)) 2,900 million yen 22 FY2016目次 Measures for the Distribution Business

Visual and Music Business Happinet’s measures

Expansion of market share Win Happinet’s exclusive titles in a wide Conduct sales activities on the behalf of video range of categories manufacturers and commissioned distribution

[Retailers] [Manufacturers] Sales network covering the manufacturing business and sstreamliningtreamlining of Streamlining of wholesalers’ business purchasing sales activities Distribution function as a wholesaler activities

Leading share in the visual market

©2015 Laokoon Filmgroup ©TV TOKYO Enhancement of new channels GMSsGS and SCs SC - Niji no Conquistador Home improvement centers × - Lovely Doll - Yamaguchi Kassei Facilities attracting a large Gakuen

number of customers = - Osaka Shunkashuto - sora tob sakana Service areas and parking areas on express ways - Musubizm

Net sales Net sales Previous 38,367 million yen Current ((forecast)forecast) 38,000 million yen fiscal fiscal year year Income Income 466 million yen (forecast(forecast)) 500 million yen 23 FY2016目次 Measures for the Distribution Business

VideoVideo--GameGame Business Happinet’s measures

Strengthen Happinet’s exclusive distribution Hot ppyroducts for the current fiscal year products [3DS] Yokai Watch 3 Sushi/Tempura Strengthen cooperation with each manufacturer and increase shares To be released

©2016 Interactive Entertainment Inc. on July 16, 2016

Seek to expand the range of products related to games © LEVEL -5INC5 INC

[3DS] Pocket MonstersSun/ Moon To be released in the winter of 2016

© InfoLens Inc.

STEALTH VR MINECRAFT ©2016 Sony Interactive Entertainment Inc.

Open concept stores ©2016 Pokémon . ©1995-2016 Nintendo/Creatures Inc . /GAME FREAK inc. Conduct merchandising at event venues Nintendo NX To be released in March 2017

Net sales Net sales Previous 50,009 million yen Current ((forecast)forecast) 50,000 million yen fiscal fiscal year year Income Income --4343 million yen (forecast(forecast)) 300 million yen 24 FY2016目次 Measures for the Distribution Business

Amusement Business Happinet’s measures

Creation of good locations Development of Happinet’s Rebuild the sales structure with the oriiiginal prod uct s aim ofhiif achieving lttilow cost operation - Strengthen operations for an entire shopping mall Establishment of operation that - Expansion of events at stations allows for less frequent inventory - Review of existing sales floors in checks stores Improvement of POS system - Strengthen the development of equipment event tools Reduction of cost for automatic IC card vending machines

Net sales Net sales Previous 22,023 million yen Current ((forecast)forecast) 24,000 million yen fiscal fiscal year year Income Income 1,652 million yen (forecast(forecast)) 1,700 million yen 25 FY2016 Measures for the Contents Business

Shigeki Suzuki Director Executive Officer Head of the Content Business Division

26 FY2016目次 Measures for the Contents Business

Visual and Music Business Happinet’s managed titles

Focus on Happinet’s managed titles, particularly anime

The most recent work by the production company which made SF swashbuckler with two heroines who can transform themselves! GIRLS und PANZER An action with beautiful girls and robots ““Regalia:Regalia: The Three Sacred Stars” “Flip Flappers” © Regalia Project © FliFla Project 27 FY2016⽬次 Measures for the Contents Business

Visual and Music Business Happinet’s managed titles

Happinet’s managed titles to be released in the Current Fiscal Year Himeanole The Sea of Trees

Original author: Minoru Furuya Original author: Gus Van Sant Director: Keisuke Yoshida Cast: Matthew McConaughey,McConaughey, Cast: Go Morita, Gaku Hamada Ken Watanabe, Naomi Watts

Theaters: about 101000 nationwide Theat ers: ab out 200 nati onwid e Release date: May 28, 2016 Release date: Now playing Distributor: Distributor: TOHOTOHO--TOWATOWA COMPANY, LIMITED

Based on a story written by Minoru Furuya, the author of Matthew McConaughey and Ken Watanabe are the two the comic titled “Ike! Inachu TakkyuTakkyu--bubu,”,” the movie stars leading stars in this touching movie. Go Morita, a member of V6V6,, who is taking on his first A mystery film featuringfeaturing these two strong leads in leading role. Aokigahara, which is known as the “Suicide Forest.”Forest.” From a romantic comedy to a bizarre suspense story, this entertainment work depicts the darkness of modern society.

© 2016 “Himeanole” Production Committee © 2015 Grand Experiment, LLC. 28 FY2016目次 Measures for the Contents Business

Game Business Noteworthy products for the current fiscal year and Happinet’s measures

New items for fashion Model illustrations are coordination are delivered every delivered every month. month. Setting up contents (distribution and management) ©Nao Maita, Shogakukan / Anime “Age 12” Production Committee Approach via TV commercials, advertisements, etc. New Project for “Age 12”, a hit 3DS game title that sold 80,000 packages Special scenarios are released via QR codes for five consecutive months

Maximize sales by establishing a framework Provision of TV programs and release of new titles that allows for sales to be maintained over the long term 29 FY2016⽬次 Measures for the Contents Business

Toy Business Products to be launched by Happinet

Strengthen existing category products

Ouchi de Kantan! Minna de Ice (To be launched in June 2016) 4, 980 yen (excluding tax) A product jointly developed with a home appliance manufacturer! Everyone can now make real ice cream at home!

TV commercial is scheduled to be broadcast on TV TokyoTokyo.. This product will also be introduced during the TV program “Oha -St”(TX)Suta” (TX). Air Blade 360 RED/BLUE (To be launched in June 2016) 4,500 yen (excluding tax) Girls’ Piece Collection An i nnova ting new fly ing toy tha t h overs in the a ir ! (Now on sale) With the provided controller, you are in a complete 1,500 yen each ((excludingexcluding tax)tax) control - soar, descend, and turn --,, while enjoying A series of products with vertical hovering, horizontal rotations, 360360--degreedegree which girls can create their hovering, and other stunts and tricks. favorite bracelets and other accessories at a reasonable TV commercial is scheduled to price. be broadcast nationwide on the TX network. 30 FY2016 FllFull-YPjtiYear Projection

Seiichi Enomoto Director Managing Executive Officer Headfhd of the Business Division

31 FY2016目次 FullFull--YearYear Projection

(¥ million)

FY2015 FY2016 YOY

Net sales 187,274 190,000 1.5%

Operating income 3,450 4,000 15.9%

Ordinary income 3,497 4,000 14.4%

Profit attributable to owners of parent 23592,359 2,600 10.2%

32 FY2016目次 FullFull--YearYear Projection

■Sales projection by business segment ((¥¥ million)

■Income projection by business segment ((¥¥ million)

33 Information目次 Related to Share Price

Unit: 1000 shares 2500 16000

14000

2000 12000

10000 1500 HNHN売買⾼(株) sales amount 8000 (shares) ((*Topix※TOPIX current現値) value) 1000 6000 HNHN終値 final value

4000 500 2000

0 0 2011.04 2012.04 2013.04 2014.04 2015.04 2016.04

FY2011 FY2012 FY2013 FY2014 FY2015 PBR 1.0 0.7 0.8 1.1 0.7 ROE 11.8 8.9 10.1 14.8 7.8

34 Return目次 to Shareholders

Change i n th e annual di vid end s per sh are

((¥¥)) Interim dividends Year-end dividends Memorial dividends

30.00 30.00 28.50 27.50 24.75 5.00 22.50 15.00 15.00 15.00 13. 50 15.00 11.25 11.25

7.50

13.50 15.00 15.00 11.25 11.25 11.25 7.50

2011.3 2012.3 2013.3 2014.3 2015.3 2016.3 2017.3 (Plan)

**TheThe data prior to 2011 have been retroactively adjusted to reflect atwo a two--forfor--oneone stock split carried out for our common stock effective December 11,,2011. 2011.

35