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Your Prospects Are Our Readers 2014 ADVERTISING OPPORTUNITIES DON’T BE ANTI-SOCIAL! REGISTER FOR SOCIAL E CONFERENCE TODAY. Visit http://edsn.us/kF/sociale today! Established 1872 WEEK OF MONDAY, JUNE 10, 2013 www.bankerandtradesman.com THE FINANCIAL SERVICES AND REAL ESTATE WEEKLY FOR MASSACHUSETTS A Publication of The Warren Group COMMERCIAL INTERESTS With Honorary Degree, Menino’s Legacy Still Cloudy 1 ‘Perception Counts,’ 2 Van Voorhis Argues PHASE 1 492,900-square-foot apartment BY SCOTT VAN VOORHIS BANKER & TRADESMAN COLUMNIST tower with 403 units to be 470 feet on 45 floors. Includes ayor Thomas M. Menino’s newly 2,350 square feet of retail space. minted honorary degree from Har- Mvard shows how completely clue- 4 less one of the world’s great universities 3 can be. Harvard clearly thought it was being hip with its choice of Oprah as commencement speaker while ferrying Menino across the Charles for a little touch of local color. We may be ivory tower, but we know our celebs and we’re down with the locals, too! However, there are some big problems with this early honor for Menino, who still has several months on the job before his two-decade-plus reign comes to a BUILD BIG OR GO HOME PHASE 4 close. FIRST BUILDING: For starters, the 285,050-square-foot honor rings a bit hol- condominium and hotel structure PHASE 2 1.19-million-square-foot office low given Harvard’s DEVELOPERS with 120 condos and 204 hotel massive develop- rooms standing at 275 feet over tower to stand at 600 feet on 48 SCOTT VAN VOORHIS ment and real estate 23 floors. floors. Includes 9,050 square feet of retail. interests in Boston and Menino’s long- SEEKING TO ALTER SECOND BUILDING: standing role as the Hub’s virtual develop- 137,100-square-foot office asset ment dictator. to stand at 125 feet on nine It may simply be a case of old fighters CITY SKYLINE floors. Includes 20,300 square who have grown to respect each other – feet of retail. and, no, I am not suggesting anything un- Government Center Garage Project THIRD BUILDING: toward – though seen a certain way, it can Latest In Towering Proposals 25,000-square-foot retail look a bit cozy. property standing at 60 feet on Perception counts. four floors. BY JAMES CRONIN | BANKER & TRADESMAN STAFF WRITER But more importantly, for all his ac- complishments, the record is still out on fter years of economic stagnation, commercial real estate developers are once Menino’s long reign, and likely will be for again building big in Boston. several years. A The news last week that HYM Investment Group is moving forward with a It wasn’t all roses, boys and girls. Me- plan to redevelop the Government Center Garage in Downtown Boston was the most nino’s stifling of lively civic debate about recent announcement from the development community looking to erect towering development in Boston – and his handling new buildings, some that are essentially mini-neighborhoods unto themselves. of it – was a real black mark, or at least HYM’s 2.4-million-square-foot project joins a list of projects attempting to go big should be, in any honest accounting of his in Boston, including John Rosenthal’s 1.3-million-square-foot Fenway Center, Millen- time in office. nium Partners’ skyscraper Filene’s redevelopment and two 22-story towers at Seaport Square. PHASE 3 Stifling Critics The Government Center proposal includes six buildings varying in height from 297,300-square-foot apartment Menino should certainly get good grades Continued on Page 10 tower to be 275 feet tall with 248 Your Prospects Continued on Page 3 units on 24 floors. Includes 8,400 square feet of retail space. CONTENTS A NEW LOAN IN TOWN Points ����������������������������������������������������������������������� 4 By The Numbers ������������������������������������������������������� 6 MassHousing Partnership Rolls Out New Loan Product Residential �������������������������������������������������������������� 7 Aim Is To Draw In More Lenders In Person ������������������������������������������������������������������ 8 BY COLLEEN M. SULLIVAN moderate-income first-time homebuyers, cent themselves as a down payment, al- Commercial & Industrial ���������������������������������������� 10 BANKER & TRADESMAN STAFF WRITER the program offers low, fixed-rate down though gifts from family and friends may Banking & Lending ������������������������������������������������ 12 he Massachusetts Housing Partner- payment loans which are split into two be used for part of the funds. ship (MHP) is revamping its first- parts: a conventional mortgage that cov- While the primary loan conformed to Classified Sections ������������������������������������������������� 16 Are Our Readers. Ttime home buyer program in the ers 77 percent of the purchase price and Fannie Mae guidelines, the SoftSecond Records Section ������������������������������������������������������B1 hopes of attracting more lenders to offer a SoftSecond mortgage, which covers 20 mortgage did not, and therefore would its subsidized loans. percent, and which is generally subsidized have to remain on portfolios. Over time, SUPPLEMENT MHP first launched its existing SoftS- by MHP to keep the rate low. Borrowers as the secondary mortgage market grew econd program in 1990. Aimed at low- to have to contribute the remaining 3 per- Continued on Page 7 MEDIA SOLUTIONS The Financial Services > PRINT And Real Estate Weekly Weekly Newspaper Banker & Tradesman For Massachusetts Banker & Tradesman in the Massachusetts real is estate the most and valuedbanking advertising market. The vehicle consistency of our advertisers is an amazing statistic that has > ONLINE kept our publication strong for more than 140 years. Banker Website Banner Advertising, & Tradesman is a vital tool, providing the most current and Distribution Emails accurate data with complete real estate transactions and listings. To learn more about Banker & Tradesman or to customize a marketing program unique to your business needs, call 617-896-5307 or email [email protected]. We also feature a highly rated website, bankerandtradesman.com, > EVENTS and a popular daily e-news alert with more than 10,500 readers. Multiple Targeted Conferences The Warren Group produces multiple events and seminars each and Expositions year that feature the most influential and informed government and industry experts. Published by The Warren Group | www.thewarrengroup.com Advertising Opportunities Total Banker & Tradesman Audience: ........................................ 10,500 Total Print Distribution: ............................................................. 3,000 3 FULL PAGES Total E-News Distribution: ........................................................ 10,500 COMES WITH Paid Weekly Print Circulation: ..................................................... 2,500 3 DAYS ONLINE Total Weekly Print Readership: ................................................... 8,750 B&T DAILY LEADERBOARD Pass Along Readership Rate: ........................................... 2.5 per copy Primary Readers of Banker & Tradesman Include: Real estate investors; real estate brokers; developers; builders and contractors; commercial property owners; bankers and 3 JUNIOR PAGES lenders; mortgage bankers and brokers; government agencies; COMES WITH and real estate professional services, including legal, insurance, accounting and appraisal. 3 DAYS ONLINE B&T DAILY RECTANGLE ADVERTISING RATES Banker & Tradesman is a weekly publication. AD SIZE 12 TIMES 6 TIMES 1 TIME Full Page $2,350 $2,610 $2,900 3 HALF PAGES 10” X 15.375” Junior $1,765 $1,960 $2,180 COMES WITH 7.5” X 10” Half $1,645 $1,830 $2,035 3 DAYS ONLINE V. 4.875” X 15.375” H. 10” X 7.5” B&T LEADERBOARD Quarter Page $940 $1,045 $1,160 SQ. 4.875” X 7.5” One Eighth $590 $650 $725 4.875” X 3.75” 3 QUARTER PAGES Pricing is per issue • All rates are net • Ad close dates are 10 days prior to issue dates. COMES WITH 3 DAYS ONLINE B&T SKYSCRAPER ONLINE ADVERTISING RATES 3 DAYS Exclusive positioning for three days per week, traffic A WEEK WITH statistics included. Pricing shown is per month EACH MONTH PURCHASE BANKER & TRADESMAN DAILY E-NEWS 3 EIGHTH PAGES Ad Rate 3-Month 6-Month 12-Month COMES WITH Leaderboard Open Rate $1,195 $1,015 $835 728 x 90 3 DAYS ONLINE Rectangle I Open Rate $1,015 $860 $710 B&T BUTTON 300 x 250 Rectangle II Open Rate $1,015 $860 $710 300 x 250 To learn more about Bottom Banner Open Rate $775 $660 $545 Banker & Tradesman or to 728 x 90 customize a marketing program unique to your business needs, call BANKER & TRADESMAN WEBSITE 617-896-5344 or email Ad Pixels 3-Month 6-Month 12-Month [email protected]. Full Banner 728x90 $760 $680 $625 Skyscraper 120x600 $560 $525 $475 Square Button 120x90 $275 $250 $230 Further target your buying audience SPECIAL FOCUSES through our regular focused editorial January 13 - 2014 Mortgage Outlook sections: The money for your real estate purchase, development, or business expansion is out · Business & Lending there. Learn how to navigate the new landscape to get it. · Commercial & Industrial · CRE Insider February 10 - Residential RE Outlook · Residential Real Estate SEMINAR SPONSORSHIP OPPORTUNITY · By the Numbers Industry experts discuss key issues affecting the residential real estate market and · Official Records offer their insights about prospects for the Massachusetts real estate industry this year. INSIDETRACK THIS MONTH: TRANSIT AND DEVELOPMENT | NEXT MONTH: BETTING ON CASINOS Greater Boston CRE Market Continues The Heating Up WITHIN February 24 - Growth Explosion Tenants absorbed 1.4 million square
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