CBS PROGRAM BOOKSPRING,1943
COMPANY, INC. V,TIONAL BROADCASTING GENERAL LIBRARY N. Y. PLAZA, NEW YORK, 30 ROCKEFELLER
1 ?
CBS brings War News from every Allied front as lire
and vivid as the North African Broadcasts of Charles
Collingwood, Winston Burdett, and Edward R. Murrow.
I
THE COMM PROGILUI 1100K
(:RS SPONSORED PROGRAMS: page 4
(:BS PACIFIC NETWORKS SPONSORED l'RII:R %MS: page 15
(:BS SUSTAINING PROGRAMS: page 18
Published quarterl for adAcrtising executives h
Tit CnLi"MRIA ßROAnCASTI\G SYSTEM
185 Madison Avenue, \eNs York City, N. Y.
April 1, 1)1:3 COLUMBIA 1ETVOItK CLlE%TSd
AUTOMOTIVE LADY ESTHER, LTD.: Face CHEVROLET DEALERS: Face Powder, Cream, Nail Page Institutional Page 5 Rouge, Lipstick and Polish BROTHERS COMPANY: CHRYSLER CORPORATION: LEVER (See also Foods; Laundry Soaps) Plymouth, Dodge, DeSoto, Lux Toilet Soap, Chrysler Motor Cars Page 6 Swan Soap Page 10 CIGARETTES & TOBACCO LEWIS -HOWE CO.: AMERICAN TOBACCO COMPANY: Tums Page 10 Lucky Strike Cigarettes . . Page 4 LOS ANGELES SOAP COMPANY: GENERAL CIGAR COMPANY: White King Soap, Van Dyck Cigars Page 16 Sierra Pine Soap Page 16 LIGGETT & MYERS TOBACCO COMPANY: MANHATTAN SOAP COMPANY: Chesterfield Cigarettes . . Page 10 Sweetheart Soap Page 16 P. LORILLARD COMPANY: MC KESSON & ROBBINS, INC.: Old Gold Cigarettes Page 11 Bexel Page 16 PHILIP MORRIS & COMPANY, LTD.: THE MENNEN CO.: Philip Morris Cigarettes . . . . Page 12 Talcum Powder, Shave Cream, R. J. REYNOLDS TOBACCO COMPANY: Brushless Shave Page 16 Camel Cigarettes, MENTHOLATUM COMPANY: Prince Albert Smoking Tobacco . Page 13 Mentholatum Salve Page 16 U. S. TOBACCO COMPANY: CHARLES H. PHILLIPS CHEMICAL CO.: Dill's Best Model Tobacco . . Page 14 Phillips Toothpaste, Powder . . Page 12 CONFECTIONERY PLOUGH, INC.: St. Joseph Aspirin, Penetro . . Page 17 CURTISS CANDY COMPANY: THE PROCTER & GAMBLE COMPANY: Candy Page 7 (See also Laundry Soaps; Foods) PETER PAUL INC.: Ivory Soap Page 12 Candy Page 17 Camay Page 13 SCHUTTER CANDY COMPANY: E. R. SQUIBB & SONS: Candy Page 14 Squibb Products Page 14 WM. WRIGLEY JR., COMPANY: R. L. WATKINS CO.:
Doublemint, Spearmint . . . Page 15 Dr. Lyons Toothpowder, DRUGS & TOILET GOODS Mulsified Coconut Oil Shampoo . Page 15 ANACIN COMPANY: FOODS & BEVERAGES Anacin Page 4 P. BALLANTINE & SONS: BAYER COMPANY: Ballantine's Beer and Ale . . . Page 4 Bayer Aspirin Page 4 BALLARD & BALLARD: BISODOL COMPANY: Ballard's Obelisk Flour . . . . Page 4 Bisodol Page 5 BOWEY'S, INC.: CHESEBROUGH MANUFACTURING COMPANY: Dari -Rich Products Page 5 Vaseline Preparations . . . . Page 5 CALIFORNIA FRUIT GROWERS EXCHANGE: COLGATE- PALMOLIVE -PEET COMPANY: Sunkist Oranges, Lemons . . . Page Tooth Powder, Shave Cream . . Page 6 CALIFORNIA PRUNE AND APRICOT COLONIAL DAMES, INC.: GROWERS ASSOCIATION: Cosmetics Page 15 California Prunes and Apricots . Page 15 EMERSON DRUG CO.: CAMPBELL SOUP COMPANY: Bromo- Seltzer Page 7 Campbell's Soups, Tomato Juke . Page 5 IRONIZED YEAST CO., INC.: COCA -COLA COMPANY: Ironized Yeast Page 9 Coca -Cola Page 6 JOHNSON & JOHNSON: CONTINENTAL BAKING COMPANY, INC.: Band -Aid Page 9 Wonder Bread Page 6 KOLYNOS COMPANY: CORN PRODUCTS REFINING CO.: Kolynos, Kolynos Toothpaste . Page 9 Mazola Page J. A. FOLGER CO.: LUBRICANTS Folger's Coffee Page 15 GULF OIL CORPORATION: GENERAL FOODS CORPORATION: Motor Oil and Gas Page 9 (See also Laundry Soaps) Jell -O, Jell -O Puddings, TEXAS COMPANY: Grape Nuts, Grape Nuts Flakes. Texaco Products Page 14 Satika Coffee, Post Toasties. Wheatmeal Page 7 MISCELLANEOUS Swansdown, Calumet, Post's Raisin Bran, Post's Bran Flakes Page 8 ARMSTRONG CORK COMPANY: Armstrong's Quaker Rugs . . . Page 4 GENERAL MILLS, INC.: Wheaties, Bisquick . . . . Page 8 BEKINS VAN AND STORAGE CO.: Drifted Snow Flour, Wheaties . Page 16 Moving and Storage Page 17 GREAT ATLANTIC & PACIFIC TEA COMPANY: CELANESE CORPORATION OF AMERICA: Store Services Page 8 Celanese Products Page 5 LEVER BROTHERS COMPANY: CHEMICALS, INC.: (See also Toilet Goods; Laundry Soaps) Spry Page 10 Vano Household Chemical . . . Page 15 l'ABST SALES COMPANY: CONTINENTAL RADIO & TELEVISION CORP.: Blue Ribbon Beer Page 11 lthniral Radios Page 6 PET MILK SALES CORPORATION: ELGIN NATION AI. V\ATCII CO.: Irradiated Pet Milk !'age 11 Institutional Page 7 PLANTERS NUT & CHOCOLATE COMPANY: Planters Salted Peanuts. EVERSHARP, INC.: Eversharp Pens and Pencils . . . Page 7 Planters Peanut Oil . . . . !'age 17 THE PROCTER & GAMBLE COMPANY: GENERAL ELECTRIC CO.: (See also Toilet Goods; Laundry Soaps) Institutional Page 7 Crisco Page 12 B. F. GOODRICII Co.: THE QUAKER OATS CO.: Institutional Page Quaker Food Products. 4.RtYSON *S SHOPS, INC.: Aunt Jemima Pancake Flour . Page 13 Women's Apparel Page 16 ROMA WINE CO., INC.: Roma Wines !'age 13 INTERNATIONAL SILVER COMPANY: SCIIENLEY IMPORT CORP.: International Sterling and Cresta Blanca Ulne Page 14 1817 Rogers Bros. Silverplate . . Page 9 SOUT11ERN COTTON OIL COMPANY: JOHNS -MANVILLE CORPORATION: Wesson Oil, Snowdrift !'age 11 Insulation Page 9 THE WELCH GRAPE JUICE CO.: I.IBERTY MAGAZINE: Welch Products Page 15 Liberty \lagaziue Page 10 LAUNDRY SOAPS & ACCESSORIES LOCKHEED AIRCRAFT CORP.: . . . . Page 11 B. T. BABBITT INC.: Institutional .. Bab-0 Pige 4 TIIF PARKER PEN COMPANI : GENERAL FOODS CORI'ORMTION: QOM: . Page II (See also Foods) I'IIILCO CORPORATION: La France, Satina Pige 8 Institutional Page 12 LEI ER BROTHERSERS CO NIPA N Y : (See also Toilet Goods; Foods) PRINCE MATCIIABELLI PERFUMERY: Rinso, Lux Flakes Page 10 Prince Matchabelli Perfume . Page 12 PACIFIC COAST BORAX CO.: PRUDENTIAL INSURANCE COMPANY 20 Mule Team Borax and OF AMERICA: Borax Soap Chips, Boraxo . Page 11 Insurance Services Page 13 THE PROCTER & GAMBLE COMPANY: SERVEL, INC.: (See also Toilet Goods; Foods! Institutional Page 14 Oxydol, Duz and Ivory Flakes . Page 12 Chipso !'age 13 SOIL OFF MANUFACTURING CO.: Dash l'are 17 Cleaning Fluid Page 17
All time listed on the following pages is Eastern War Time unless otherwise indicated, AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigareti es " 1T'eeks on CBS" (361st Week on CBS) 9:00 -9:45 p.m. Foote, Cone & Bel di as of April 1, 1943 Rebroadcast Your Hit Parade 12 mid.-12:45 a.m. 116 stations Mark Warnow's Orchestra, CBS ORIGINATES: WABC Frank Sinatra, Joan Edwards, Hit Paraders Chorus
ANACIN COMPANY Mon. thru Fri. Anacin (322nd Week on CBS) 12:45-1:00 p.m. Blackett -Sam ple- 58 CBS stations Hurnmert Our Gal, Sunday ORIGINATES: WABC
Easy Aces Wed., Thurs., Fri. Serial Comedy -Drama 7:30 -7:45 p.m. 47 CBS stations ORIGINATES: WABC
ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rug (78th Week on CBS) 12 noon -12 :30 p.m. Batten, Barton, Durstin 117 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama
B. T. BABBITT, INC. Mon. thru Fri. Bab -0 (87th [reek on CBS) 3:00 -3:15 p.m. Duane Jones Co. 13 CBS stations David Harum ORIGINATES: WABC Serial drama
+P. BALLANTINE & SONS Monday Ballantine Beer & Ale (4th Week on CBS) 10:30 -11:00 p.m. I. Walter Thompson Co 45 CBS stations +Three Ring Time ORIGINATES: WABC with Guy Lombardo's Orchestra and Ogden Nash
+BALLARD & BALLARD CO. Tues. thru Fri. Ballard's Obelisk Flo ur (9th Week on CBS) 8:15 -8:30 a.m. Henri, Hurst & 18 CBS stations McDonald, Inc. +Renfro Valley Folks URRANATF:S: WHAS Hillbilly Variety
BAYER COMPANY Tuesday Bayer Aspirin (392nd Week on CBS) 7:30 -8:00 p.m. Blackett -Sain ple- 77 CBS stations Huinmert American Melody Hour ORIGINATES: WABC with Vivian della Chiesa, Conrad Thibault, Remo Bolognini, orchestra and chorus
Second Husband Thurs., Fri. Serial drama 11:15-11:30 a.m. 40 CBS stations ORIGINATES: WABC
4 +Program or client not listed in Winter Program Book. BISODOL COMI'AN1 Wed., Thurs., Fri. Bisodol (530th Week on CBS) 12:30 -12:45 p.m. Blackett -Sam ple- 32 CBS stations Hu mm ert The Romance of Helen Trent ORIGINATES: WBBM Serial drama
BO WEY'S, INC. Saturday Dari -Rich Products (20 Ist Week on CBS) 12:30-1:00 p.m. Sorensen & Company 46 CBS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, sic, and guest stars
CALIFORNIA FRUIT GROWERS Friday Sunkist Oranges EXCHANGE 6:15 -6:30 p.m. Sunkist Lemons (204th Week on CBS) 41 CBS stations Foote, Cone & Belding ORIGINATES: KNX Today at the Duneans Serial drama
CAMPBELL SOUP COMPANY Wednesday Campbell's Soups (1.3 4th Week on CBS) 9:30 -10:00 p.m. Campbell's Tomato Juice 115 CBS stations ¡fard (Wheelock +The Milton Berle Show ORIGINATES: WABC Company Comedy
Radio Reader's Digest Sunday with Conrad Nagel, Lyn Murray's 9:00-9:30 p.m. orchestra, and guest stars 67 CBS stations ORIGINATES: WABC
CELANESE CORPORATION V.ednesdav Celanese Products OF AMERICA 10:00-10:30 p.m. Young & Rubicam. Inc. (65th 'reek on CBS) 117 (:BS stations ORIGIN ATr.s WARC Great Moments in Music with Jean Tennyson and guest stars Musical program
CHESEBROLGII MANUFACTURING Wednesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30 -8:55 p.m. McCann- Erickson, Inc. (2.30th Week on CBS) Rebroadcast 11 :30 -11:55 p.m. Dr. Christian 114 CBS stations with Jean Hersholt ORIGINATES: KNX
CHEVROLET DEALERS Tues. and Thurs. Institutional (86t h Week on CBS) 6:30 6:45 p.m. Campbell-Ewald Co. Rebroadra.ct +John B. Kennedy lion. and Thurs. ,Pews Commentator 12 mid. 12 :15 a.m. 116 CBS stations ORIGINATES: WARC
Program or client not listed in Rînter Program Book. CHRYSLER CORPORATION Thursday Institutional (369th Week on CBS) 9:00 -9:30 p.m. Ruthraufj & Ryan, I 63 CBS stations Major Bowes' Amateurs ORIGINATES: WABC
COCA -COLA COMPANY Sunday Coca -Cola (189th Week on CBS) 4:30 -5:00 p.m. D'Arcy Advertising 118 CBS stations Company, Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 45 -piece orchestra, Ted Cott, and guest soloists Music
COLGATE -PALMOLIVE -PEET 'I uesday Colgate Tooth Powder COMPANY 8:30-8:55 p.m. Shermnn & Marquet (377th Week on CBS) Rebroadcast Inc. 12:00 mid.-12:2.5 a.m. Al Jolson 76 CBS stations with Monty Woolley, Carol Bruce, ORIGINATES: KNX Fred Uttal and Ray Bloch's Orchestra
Hobby Lobby Saturday Palmolive Shave Cream with Dave Elman 8:30-8:55 p.m. Ted Bates, Inc. and Harry Salter's Orchestra Rebroadcast 11:30 -11:55 p.m. 72 CBS stations ORIGINATES: WABC
CONTINENTAL BAKING CO., INC. Mon. thru Fri. Wonder Bread (430th Week on CBS) 10:45 -11:00 a.m. Ted Bates, Inc. Rebroadcast Bachelor's Children 3:45 -4:00 p.m. Serial drama 45 CBS stations ORIGINATES: WBBJM
CONTINENTAL RADIO & Sunday Admiral Radio TELEVISION CORP. 2:30 -2:55 p.m. Institutional (26th Week on CBS) 42 CBS stations Cruttenden & Eger ORIGINATES: WABC World News Today News
CORN PRODUCTS REFINING CO. Thursday Mazola (339th Week on CBS) 9:30 -10:00 p.m. C. L. Miller Compan 53 CBS stations Stage Door Canteen ORIGINATES: WABC Variety
6 Cl RTINS CANDI 1:0MPANI Sat.. Sun. Cande (131st Week on CBS, 11:00-11:05 a.m. C. L. lliller Compani 113 CBS stations News ORIGINATES: WABC with Warren Sweeney
EI.G 1 N NATIONAL W:tTCI I CO. Sunday Institutional (2.11 'i Week on CBS) 10:30-11:00 p.m. /. Walter Thompson Co. 53 CBS stations The Man Behind the Gun ORIGINATES: WABC Drama
EMERSON DRUG CON1PAN1' Monday- Bromo -Seltzer 1152nd Week on CBS) 8:00-8:30 p.m. Ruthrau ff & Ryan. Inc. 74 CBS stations N ox Pop ORIGIN ATES: ON TOUR ith ['arks Johnson and Warren Ilull
/ llerrieus
EVERSIIARI', INC. Sunday EYersharp Pens and Pencils '183rd Iteek on CBS) 10:00 -10:30 p.m. The Biou Company 117 CBS stations Take It or Leave It ORIGIN ATES: KNX with l'hil Baker Qui:
GEN ERAL ELECTRIC Tues., Thurs., Sat. Institutional (57/ 4 Week on CBS) 6:00-6:15 p.m. Mayon. Inc. Rebroadcast Frazier Hunt 10 :45 11 :00 p.m. 1'eus and comments (,O CBS stations ORIGINATES: WABC
;EN ERAL FOODS CORPORATION Friday Jell -0 311 th Week on CBS) 8:00 -8:30 p.m. Jell-O Puddings Rebroadcast Young & Rubicam. Inc. Kate Smith (lour 12 :00 mid. -12.30 am. with Kate Smith, Ted Collins, 116 CBS stations Jack Miller and his orchestra ORIGINATES: WABC and guest stars Music, comedy and drama
The Adventures of the Friday- Sanka. Post Toa =ties Thin Man 8:30-8:55 p.m. Benton & Boudes, Inc. .tlstery Rebroadcast 12.30 12 .55 a.m. Ili CBS scat s ORIGINATE,: A Ali(
i 'hose We Love Sunday- Grape Nuts. ( ;rapenuts Drama 2:00-2:30 p.m. Flakes. Wheatmeal 116 CBS stations Young & Rubicam, Inc. ORIGINATES: KNX
*Program or client not listed in ;Tinter Program Book. _An GENERAL FOODS CORPORATION Sunday Sanka Coffee Continued 5:45 -6:00 p.m. Young & Rubicam, Inc 81 CBS stations William L. Shirer ORIGINATES: WABC News
Kate Smith Speaks Mon. thru Fri. Swansdown Cake Flour Ted Collins with the News 12 noon -12:15 p.m. Calumet Talks and news 73 CBS stations Young & Rubicam, I nc. ORIGINATES: WABC Joyce Jordan, M.D. Mon. thru Fri. La France, Satina Serial drama 2:15 -2:30 p.m. Post's Raisin Bran 78 CBS stations Young & Rubicam, I ne ORIGINATES: WABC Young Dr. Malone Mon. thru Fri. Post Toasties Serial drama 2:00 -2:15 p.m. Post Bran Flakes 88 CBS stations Benton & Bowles, In c. ORIGINATES: WABC We Love and Learn Mon. thru Fri. Grape Nuts Flakes Serial drama 2:30 -2:45 p.m. Wheatmeal 91 CBS stations Young & Rubicam, Inc. ORIGINATES: WABC
GENERAL MILLS, INC. Mon. thru Fri. Wheaties (462nd Week on CBS) 10:15 -10:30 a.m. Knox Reeves Rebroadcast Advertising, Inc. Kitty Foyle 11 :30- -11:45 a.m. Serial drama 42 CBS stations ORIGINATES: WABC
Valiant Lady Mon. thru Fri. Bisquick Serial drama 10:00 -10:15 a.m. Knox Reeves Rebroadcast Advertising, Inc. 11 :15 -11 :30 a.m. 41 CBS stations ORIGINATES: WABC
+B. F. GOODRICH CO. Dion. thru Fri. Institutional (.3rd Week on CBS) 6:55 -7:00 p.m. Batten, Barton, Rebroadcast Durstine & Osborn, ni. +Meaning of the News .lion., lied., Thurs. -12 with Joseph C. Harsch 11:55 mid. Tues.,'12 :25 -12 :30 a.m. I News Fri., 12 :55 -1 :00 a.m. 115 CBS stations ORIGINATES: WTOP
+GREAT ATLANTIC & Wed. and Fri. A &P Store Services 1 It PACIFIC TEA COMPANY 11:00-11:15 a.m. Paris & Pearl (119th Week on CBS) 32 (:BS stations ORIGINATES: WTOP +Food News Round -up with Gunnar Back and Ruth Hadley Food News
K +Program or client not listed in Winter Program Book. t.l Lt oil. ca)RPI)RATIOti Sunday Motor Oil and Gas 177th Week on CBS) 7:30-8:00 p.m. Young & Rubicam, Inc. 81 CBS stations We, the People, at War ORIGINATES: WARC with Milo Boulton and Oscar Bradley's orchestra Real life experiences
INTERNATIONAL SILVER COMPANY Sunday International Sterling and (264th Ifi,ek on CBS) 6:00 -6:15 p.m. 1847 Rogers Bros. 59 CBS stations Silverplate Edward R. Murrow ORIGINATES: LONDON l bung & Rubicam, Inc. Broadcasting from London AND WARC News
RONIZED YEAST CO., INC. Tuesday Ironized Yeast 188th If 'eel.- on CBS) 8:00 -8:30 p.m. Ruthrauf & Ryan, Inc. Rebroadcast Lights Out 11:30 -12 mid. ,If ystery -drama 75 CBS stations ORIGINATES: KNX
JOHNS- MANVILLE CORPORATION Mon. thru Fri. Insulation 87th Week on CBS) 8:55-9:00 p.m. I. Walter Thompson 58 CBS stations Company Cecil Brown ORIGINATES: WARC
en 'S
(IINSON R JOIINSON Tuesday Band -Aid 104th li eek on CBS) 6:15 -6:30 p.m. )bung & Rubicam, Inc. Rebroadcast Edwin C. Hill 12:30 -12:15 a.m. The Human Side of the News 66 CBS stations ORIGINATE.": WARC
KO1.1 NOS COMPANY Mon. and Tuesday Kolynos (5.3(Ith lfeek on CBS) 12:30-12:45 ¡.m. Blackett -Sarh ple- 52 CBS stations h untmert 1'he Romance of Helen Trent ORIGIN VMS: WRBM Serial (Dania
SIr. Keen. Tracer of Lost \\ed.. Thurs., Fri. Kolynos Toothpaste Persons 7:45 -8:00 p.m. 'Iv ctery -drama 18 CBS stations ORIGINATES: WARC
LADY ESTIIER, LTD. Monday Face Powder, Face Cream, (186th Week on CBS) 10:00 -10:30 p.m. Rouge, Lipstick and 117 CBS stations Nail Polish Screen Guild Players ORIGINATES: KNX Pedlar & Ryan, Inc. Drama
Program or client not listed in !linter Program Book. LEVER BROTHERS COMPANY Monday Lux Toilet Soap, Lux Flak( (400th [Peek on CBS) 9:00 -10:00 p.m. J. Walter Thompson 117 CBS stations Company Lux Radio Theater 30 CBC stations Cecil B. DeMille, director, ORIGINATES: KNX with stars of stage and screen Drama
Burns and Allen Tuesday Swan Soap Comedy 9:00 -9:30 p.m. Young & Rubicam, Inc. 116 CBS stations ORIGINATES: KNX Mayor of the Town Wednesday Rinso with Lionel Barrymore 9:00 -9:30 p.m. Ruthraull & Ryan, Inc. Drama 119 CBS stations ORIGINATES: KNX Aunt Jenny's Real Life Stories Mon. thru Fri. Spry Dramatic sketches 11:45 -12 noon Ruthraull & Ryan, Inc. 50 CBS stations 30 CBC stations ORIGINATES: WABC Big Sister Mon. thru Fri. Rinso Serial drama 12:15 -12:30 p.m. Ruthraull & Ryan, Inc. 70 CBS stations 30 CBC stations ORIGINATES: WABC Bright Horizon Mon. thru Fri. Swan Soap with Richard Kollmar 11:30 -11:45 a.m. Young & Rubicam, Inc. Serial drama 46 CBS stations ORIGINATES: WABC
LEWIS -HOWE COMPANY Saturday Tums (43rd Week on CBS) 8:00 -8:30 p.m. Roche, Williams 52 CBS stations & Cunnyngham, Inc. Cruinit and Sanderson ORIGINATES: WABC Quiz
+LIBERTY MAGAZINE Friday Liberty Magazine (74th Week on CBS) 6:10 -6:15 p.m. Warwick & Legler, Inc. 40 CBS stations +The Ghost Shift ORIGINATES: WABC Drama
LIGGETT & MYERS TOBACCO Tues., Wed., Thurs. Chesterfield Cigarettes COMPANY 7:15 -7:30 p.m. Newell -Emmett Co. (544th Week on CBS) Rebroadcast 11 :15 -11 :30 p.m. Harry James 117 CBS stations and his Music Makers ORIGINATES: KNX Popular music
lo +Program or client not listed in Winter Program Book. LOCK HEED AIRCRAFT CORP. Monday Institutional (21st Week on CBS) 7:15 -7:30 p.m. Foote, Cone & Belding Rebroadcast Ce fling Unlimited 11:15 -11:30 p.m. Avi ation dramas 56 CBS stations ORIGINATES: KNX
P. LO RILLARD COMPANY Wednesday Old Gold Cigarettes (275t h Week on CBS) 8:00 -8:30 p.m. J. Walter Thompson Co. Rebroadcast Sammy Kaye 12 mid.- 12:30 a.m. and his orchestra 115 CBS stations ORIGINATE;: WARC Popular music
+PABST SALES CO. Saturday l'abst Blue Ribbon Beer
(1st Week on CBS) 10:15 -10:45 p.m. Tl aruick & Legler, Inc. 107 CBS stations +Blue Ribbon Town ORIGINATES: KNX with Groucho Marx, Virginia O'Brien, Donald Dickson and Robert Armbruster's Orchestra Comedy variety
PACIFIC COAST BORAX CO. Thursday 20 Mule Team Borax, (91st Week on CBS) 8:30 -8:55 p.m. Boraxo Rebroadcast 20 Mule Team Borax, De ath Valleyley Days 11:30 -11 :55 p.m. Soap Chips Dra ma 59 CBS stations ORIGINATES: WARC ,McCann- Erickson, Inc.
THEE PARKER PEN CO. Sat., Sun. Qulnk 40th Week on CBS) 8:55 -9:00 p.m. I. Walter Thompson Co. 114 CBS stations Er ic Sevareid ORIGINATES: WARC News
ET ItILK SALES CORPORATION Saturday Irradiated Pet Milk 489th Week on CBS) 9:45 -10:15 p.m. Gardner Advertising 63 CBS stations Company Sal urday Night Serenade ORIGINATES: WARC
Bil I Perry, tenor; Jessica Dr Igonette, soprano; Warren Sw eeney, Gustave Haenschen's Orc:hestra and Chorus
Mary Lee Taylor Tues. and Thurs. home economist 11 :00 -11:15 a.m. Household advice 69 CBS stations ORIGINATES: KNIOX i
+Progran or client not listet! in 1Tïnter Program !look PIIILCO CORPORATION Friday Institutional (359th Week on CBS) 7:15-7:30 p.m. Sayre M. Rant. dell Rebroadcast Associates, Inc Our Secret Weapon 11:15 -11:30 p.m. Rex Stout debunks 118 CBS stations ORIGINATES: WABC Axis propaganda
CHARLES II. PIIILLII'S Wed., Thurs., Fri. Phillips Toothpaste & CHEMICAL CO. 10:30-10:45 a.m. Toothpowder (281st Week on CBS) 40 CBS stations Blackett -Sam ple- ORIGINATES: WABC Amanda of Honeymoon Hill Hammert Serial drama
PHILIP MORRIS & COMPANY, LTD. Sunday Philip Morris Cigarettes (347th Week on CBS) 8:30 -8:55 p.m. The Bioze Company Rebroadcast Crime Doctor 11:00 -11:25 p.m. 11 ystery -drama 113 CBS stations ORIGINATES: WABC Philip Morris Playhouse Friday Directed by Charles Martin, with 9:00 -9:30 p.m. guest stars and Ray Rebroadcast Orchestra 11:.30 p.m.-12 mid. 114 CBS stations Drama ORIGINATES: WABC
+PRINCE MATCIIABELLI Sunday Prince Matchabell PERFUMERY 1:30 -1:45 p.m. Perfume (1st Il eek on CBS) 116 CBS stations Morse Internat Tonal I Music (.April 18 only) ORIGINATES: WARE
THE PROCTER & GAMBLE CO. Mon. thru Fri. Duz (440th Week on CBS) 1:45-2:00 p.m. Compton Adve rtising 60 CBS stations Inc. The Goldbergs ORIGINATES: WABC Serial drama Love A Mystery Mon. thru Fri. Ivory Soap Serial drama 7 :00-7:15 p.m. Oxydol Rebroadcast Compton Advertising, 11:00 -11:1.5 p.m. Inc. 66 CBS stations ORIGINATES: KNX Life Can Be Beautiful Mon. thru Fri. Ivory Soap Serial drama 1:00 -1:15 p.m. Compton Advertising, 60 CBS stations Inc. 25 CBC stations ORIGINATES: WABC Ma Perkins Mon. thru Fri. Oxydol Serial drama 1:15-1:30 p.m. Blackett -Sam ple- 60 CBS stations Hummert ORIGINATES: WBBM
Vic and Sade Mon. thru Fri. Ivory Flakes, Cris( o Serial drama 1:30 -1:45 p.m. Compton Adver rising, 1.6 CBS stations Inc. ORIGINATES: WBBM
12 +Program or client not listed in Winter Program Book. l I THE PROCTER a (.AN13LE. CO. \1on. thru Fri. Camas. Chipso ( .ntlnued 1:43-3:00 p.m. Pedlar & R)an. Inc. 1 bung's Family 25 CBs ,tati(,n Pepper ORIGIN 'Ti- WBBM .Serial drama
PRUDENTIAL INSURANCE sunday Insurance Services COMPANY OF AMERICA 501-5: 15 p.m. Benton & Boules. Inc. 200th If eek on CB.' 83 (_Ik -tations (AMIN VTEs: W 4BC Prudential Family Hour with Gladys Swarthout and Deems Taylor. Al Goodman's Orchestra. and chorus
THE QUAKER OATS COMPANY Friday Quaker Food Products 1st Week on CB' 9:30-10:00 p.m. Ruthraufl & Ryan, Inc. 118 (.B" stations That Brewster Boy oRl. s' kT1S: WBRM Comedy drama
tunt Jetnima unda% tunt Jemima
1 artet) 2:5.i 3:110 p.m. Pancake Flour ì3 ('R talions ' herman K. Ellis Co.. oRMGIN gala: NBBN Inc.
R. J. REYNOLD: ToRACC( Nlonday Camel Cigarettes (:OMPA\l 7:30-8:00 p.m. Prince Albert Smoking
I )171h Ileek on CB. Rebroadcast Tobacco 10'30-11:00 p.m. Ir ï /liam Est y R Blondie 114 (.Bs Mat on Company, Inc. The domestic ad. entures of the oNGI% 4TE,: KNIC Bumsteads comedy
Caine! Comedy Cara. an Friday ith Herb 'hriner. Ja( k Carrot. 10:0) 10:45 p.nt. Connie Haines. ken Niles and 11- l Bs taton4 Freddi Rich's Orchestra oRI(.IN ;TEP: K\
Thanks to the lank. Saturday with Bob Hawk 7:30-8:00 p.m. Quis Rebroadrast 11:00 11:30 p.m.
I 1 4 l Bs -talions (1RIG1 4TE, W MO-
ROMA WINE co.. I\(_ Thursday Ronca « ine- Irh Week on CB 8:00-8.30 p.m. McCann- Erickson. Inc. Ri br ad ast `(;rapes int. Rancho 12 30 1:00am. s ith Ran-uni Sherman and 86 ( B* qation. RII.I\kTF, K\ Leo Cavillo fomedv tarter,
'Pr R+r r r ent not Issued n Winter Program Eoi 1. 13 *SCHENLEI IMPORT CORI'. Wednesday Cresta Blanca Wine 10:30 -11:00 p.m. +Cresta Blanca Carnival William H. Weintra ub 61 CBS stations & Company, Inc. Variety ORIGINATES: WABC Starts April 14
SCHUTTER CANDY COMPANY Sunday Candies (12th Week on CBS) 1:45 -2:00 p.m. Roche, Williams 38 CBS stations & Cunnyngham, Inc. Col. Stoopnagle's Stooparoos ÙRIGINATF.S: WABC
+SERVEL, INC. Saturday Institutional
i *Fashions for Rations 11:30 a.m. -12 Noon Batten, Barton, 68 CBS stations Durstine & Osborn, I nc.1 with Billie Burke ORIGINATES: WABC Household Advice Starts April 3
t +SOUTHERN COTTON OIL CO. Mon. thru Fri. Wesson Oil and Snowd rift (25th Week on CBS) 3:00 -3:15 p.m. Kenyon & Eckhard t, 41 CBS stations Inc. The Singing Sweethearts ORIGINATES: WABC Frank Crumit and Julia Sanderson Songs
E. R. SQUIBB & SONS Mon., Wed., Fri. Squibb Products (143rd Week on CBS) 6:30 -6:45 p.m. Geyer, Cornell & 61 CBS stations Newell, Inc. Keep Working, Keel) Singing, ORIGINATES: WABC America with Walter Cassel and David Ross Songs
TEXAS COMPANY Sunday Texaco Products (305th Week on CBS) 9:30 -10:00 p.m. Buchanan & Co. 117 CBS stations Texaco Star Theatre 13 CBC stations starring Fred Allen, Jimmy Walling- ORIGINATES: WABC ton, Al Goodman's Orchestra, ta Portland Hoffa, and guest vocalists Comedy
U. S. TOBACCO COMPANY Monday Dill's Best (409th Week on CBS) 8:30 -8:55 p.m. Model Smoking Tobao o Rebroadcast Arthur Kudner, Inc Gay Nineties Revue 11 :30-11:55 p.m. starring Beatrice Kay, 63 CBS stations ORIGINATES: WABC Joe E. Howard, MC, Florodora Girls, Elm City Four, Jenny Lynn
14 A. Program or client not listedin winter I'rogram Hook. 1
R. L. WATKINS CO. Mon., Tues., Wed. Dr. Lyons Toothpowder 41 (35th Week on CBS) 11:15 -11:30 a.m. Blackett -Sam ple- 40 CBS stations Hummert Second Husband ORIGINATES: WABC Serial drama
Amanda of Honeymoon Hill Mon., Tues. Dtulsified Coconut Oil Serial drama 10:30 -10:45 a.m. Shampoo 40 CBS stations Black ett -S am ple- ORIGINATES: WABC Hummert
TIIE WELCH GRAPE JUICE CO. Sunday Welch Products (43rd Reek on CBS) 6:15 -6:30 p.m. H. W. Kastor & Sons 66 CBS stations Advertising Co., Inc. Dear John ORIGINATES: KNX with Irene Rich Drama
WM. WRIGLEY, JR., COMPANY Sunday Doublemint Gum (563rd Reek on CBS) 6:30 -7:00 p.m. I. Walter Thompson 116 CBS stations Company Sergeant Gene Autry ORIGINATES: Air Corps dramatic series LUKE FIELD, ARIZ. The First Line Thursday Spearmint Gum Drama 10:00 --10:30 p.m. Arthur Meyerhofj & Co. 115 CBS stations ORIGINATES: WBBM Keep the Home Fires Burning Dion. thru Fri. llusical series 5:45 -6:00 p.m. 118 CBS stations ORIGINATES: WBBM COLUMBIA CALIFORNIA PRUNE & APRICOT Saturday California Prunes and PACIFIC GROWERS ASSOCIATION 8 :55-9 :00 p.m. PWT Apricots NETWORK (55th Week on CBS) ORIGINATES: KNX Long Advertising Service Dick Joy and the News News analyst
+CIIEMICALS, INC. Sunday V'an° Household Chemical (10th Week on CBS) 9:15-9:30 p.m. PIVT Sidney Gar Finkel ()RIG' N kTE:N : KQW Advertising Agency +Deane Dickason
COLONIAL DAMES, INC. Sunday Cosmetics (17.3rd If êek on CBS) 8:25 -8:30 p.m. PWT Glasser, Gailey & Co. ORIGINATES: KNX + Dick Joy News
J. A. FOLGER & COMPANY Saturday Folger's Coffee (58th Reek on CBS) 5:30-5:45 p.m. PWT Raymond R. Morgan Co. ORIGINATEs: KNX Harry W. Flannery News analyst
+Program or client not listed in Winter l'rogrant Book. COLUMBIA PACIFIC GENERAL CIGAR CO. Sunday Van Dy ck Cigars NETWORK (364th Week on CBS) 9:00-9:15 p.m. PWT Federal Advertising Wednesday Continued Agency, Inc. William Winter 9:30-9:-15 p.m. PWT Yews analyst ORIGINATES: KQW
GENERAL MILLS, INC. Mon. thru Fri. Drifted Snow Flour li(462nd Week on CBS) 4:15 -4:30 p.m. PWT Knox Reeves ORIGINATES: KNX Advertising Inc. Sani Hayes News +Nelson Pringle Mon. thru Fri. Wheaties eus analyst 7:45-8:00 a.m. PWT Knox Reeves ORIGINATES: KNX Advertising, Inc.
+GRAYSON'S SHOPS, INC. Sunday Women's Apparel (3rd Week on CBS) R:3(-9:00 p.m. PWT Milton Weinberg ORIGINATES: KNX Advertising Co. +Stop or Go with Ken Murray
LOS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap (182nd Week on CBS) 12:15-12:30 p.m. Sierra Pine Soap PWT Raymond R. Morgan ( LBob Andersen ORIGINATES: KNX .News
MANHATTAN SOAP CO. Mon., Wed., Fri. Sweetheart Soap (111th Week on CBS) 7:30 -7:45 a.m. PWT Franklin Bruck ORIGINATES: KNX Advertising Corp. Dick Joy I News
McKESSON & ROBBINS, INC. Tues., Thurs.. Sat. Bexel (139th Week on CBS) 12:30 -12:45 p.m. I. D. Torcher & Co. PWT +William Winter ORIGINATES: KQW eus analyst
THE MENNEN COMPANY Tues., Thurs., Sat. Talcum Powder, Lather (151st Week on CBS) 7 :30-7 :4.5 a.m. PWT Shave Cream, Brushless ORIGINATES: KNX Shave Dick Joy Russell M. Seeds Co., News Inc.
MENTHOLATUM COMPANY Sunday Mentholatum Salve (25th Week on CBS) 5:45 -5:55 p.m. PWT J. Walter Thompson Co. ORIGINATES: KQW Phil Stearns News
16 +Program or client not listed in !Tinter Program Book. PETER PAUL INC. Mon., Fri. Candy Bars (129th Beek on CBS) 5:45-5 :55 p.m. PwT Brisacher, Davis & St ORIGINATEs: KN\ Truman Bradley 'Sews Bob Andersen Wednesday 'Sews 5:4.5-5:55 p.m. PWT ORIGINATES: K\\
PLANTERS NUT AND CHOCOLATE Mon.. Wed., Fri. Planters Peanut Oil. COMPANY 12:30 -12 :45 p.m. Salted Peanuts (127th II eek on CBS) PNT Raymond R..%Iorgan Co. Sunday William Winter 5:30- 5:15 p.m. PWT yews analyst ORIGINATES: I:QW Harry R: Flannery Tues. and Thurs. ews analyst 5:30-5:45 p.m. PwT ORIGINATI:s: KNX
PLOUGH. INC. Saturday St. Joseph's Aspirin (26th ITcek on (.B.) 9:45 -10 :00 p.m.PwT Penetro Products ORIGIN ATEN. KNX Lake- Spiro- Shurman Don't You Believe It Inc. with hen Niles
SOIL OFF MANUFACTURING Tues., Thurs., Sat. "Soil Off" for all COMPANY 5:4.5 -5:55 p.m. PWT painted surfaces (113th fleck on CBS ORIGINATES; KU[ Buchanan & Co. Truman Bradley
1 eus
COLUMBIA BEKINS VAN AND STORAGE CO. Mon., «ed.. Fri. Moving and Storage CALIFORNIA (80th Week on CBS) 5:30-5:45 p.m. PWT Brooks Advertising NETWORK ORIGIN ATES: KNA Harry s: Flannery Agency ews analyst
THE PROCTER & GAMBLE CO. Mon., \1 ed.. Fri. Dash (l of h leek on CBS) 2:30-2 :45 p.m. PWT Pedlar & R%an. Inc. ORIGINATES: KNX 'I'ruu>lan Bradley
1 eus
l'rugram or client not listed in II-inter Program Book. 17 CBS SUSTAIflG PROGIU%IS
are chosen because they are timely, exciting, and balanced. These three standards of selection produce a diverse, flexible program schedule, carefully designed to win and retain the interest of mil- lions of listeners. To maintain its flexibility -to continue to present the most highly contemporary and most stimulating sustaining pro- grams on the air - Columbia finds it necessary from time to time to alter some details in its schedule. These day -to -day and even hour -to -hour changes are reported, when possible, in local news- paper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these classifications:
1. NEWS BROADCASTS Page 19
2. WAR PROGRAMS . . Page 19
3. EDUCATIONAL PROGRAMS Page 21
4. SERIOUS MUSIC Page 23
5. DRAMATIC SERIES Page 24
6. RELIGIOUS BROADCASTS Page 25
7. LIGHT ENTERTAINMENT Page 26
CBS SHORT WAVE BROADCASTS Page 27
SPECIAL BROADCASTS: WINTER Page 28
18 -7
NEWS N e%+ö Summaries, Analyses Columbia's air reporters -in foreign capitals. BROADCASTS a nd Broadcasts from Abroad in New York and in Washington- cover the
SCHEDULED PERIODS second world war in a regular news pattern, so MONDAY THRU SUNDAY dove- tailed with sponsored news programs as to afford frequent reports throughout the day.
News Broadcasts: Edward R. illurrow, Bob Trout, John Daly and Paul Manning from London; Charles Collingwood and Winston Burdett from Algiers; William \Ioorad from Australia; Webley Edwards from Honolulu; James Stewart from Chungking; Bill Downes from Russia; Howard K. Smith from Berne; Bernard Valery from Stockholm; Farnsworth Fowle from Cairo; Peter Muir from New Delhi; Herbert Clark from Buenos Aires; Quincy Howe, Cecil Brown, Major George Fielding Eliot, William L. Shirer. Larry Leseur, Ned Calmer and Doug Edwards from New York; Eric Sevareid, Leigh White, Albert Leitch, John Purcell, Robert Lewis and William Costello from Washington; 8:00- 8:15 a.m., MONDAY TARI' SATURDAY; 6:45- 6:55 p.m., MO NDAY THRU FRIDAY; 11:00 11:10 p.m., MONDAY TURC SATURDAY; 9:00- 9:15 a.m., SUNDAY THRU SATt RDAY.
News Summaries: 4:00 p.m. and 6:00 p.m., MONDAY TIIRt' FRIDAY; 12:55 a.m., MONDAY TURC SATURDAY; 1:30 p.m., SUNDAY.
News Analyses: 11 :10 -11:15 p.m., MONDAY AND WEDNESDAY, William Shirer; TUESDAY AND THURSDAY, Quincy Howe; FRIDAY, Cecil Brown; SATURDAY, Mlaj. George Fielding Eliot. (See also sponsored news programs.)
WAR Calling Pan- America CBS draws the Americas more closely together PROGRAMS 4:30 -5:00 p.m. with a weekly program brought to Columbia EACII SATURDAY listeners by short -wave. This series, which is heard throughout the Western Hemisphere. "calls" a different nation to the microphone each Saturday, and presents a vivid radio pic- ture of its daily life, culture and music.
19 WAR
PROGRAMS Chip:" Davis. Commando The soon -to- become - legendary exploits of the continued 7:00-7:30 p.m. Commandos are presented in this weekly series EACH st NDÂY of fictionalized drama` based on fact. Robert Louis Shavon is the producer.
EO.B. Detroit From Detroit, arsenal of America. CBS brings 3:30-4:00 pan. the reports of leading industrialists on prog-
EACH S ATI RD.% ress in the production of war materials. Music is supplied by the Will orchestra and chorus.
this God's Country In program of Americana. selected by the BBC for rebroadcast in England. Milton Bacon 11 :0M-)- -11:15 a.m. visits obscure. out-of-the-way towns through- EACH MONDAY out the country and relates fascinating. link - known stories of the region. The famous folk songs of the region are sung by the Cros_ Roads Troubadours Quartet. I_
Green Nallev. L.S.A. This five- times -a -week series mirrors the lif e p.m. of the average American family during war MONDAY THRI" FRIDAY time. It is produced by Hyman Brown.
Red Cross. Reporter Lindsay MacHarrie. chief of the radio section 9:15-9:30 am. of the American Red Cross in London, inter EACH SATURDAY views American service men in the British Isles. Through arrangements by the Red Cros. the families of men who appear on the program are notified in time to hear the broadcasts.
Report from London Bob Trout. CBS London correspondent, reports 4:15-4:30 p.m. the human interest s tories of a people only 20 EACH SATURDAY minutes by air from the enemy.
Report from ß áshington William Costello of Columbia's news bureau -1:00- -4:15 p.m. in Washington presents an informal weekly EACH SATURDAY summary of diplomatic. political and legisla tige currents and trends.
{
2(' WAR Report to the :Nation This series presents a review and summary of PROGRAMS 7:00-7:30 p.m. the most vital news of the week and relates it ( nntinned EACH SATURDAY to the American civilian and to the American in the armed forces. Paul White. CBS news editor, produces the program.
Soldiers With Wings This variety program is presented by the Air 5:30 -6:00 p.m. Cadets and Officers of the West Coast Air Force EACH SATURDAY Training Center. in Santa Aria. California. New period starts April 24 Hollywood stars regularly appear as guests.
Spirit of '43 This series features pick -ups from training and 2:30-3:00 p.m. war production centers. The historical back- EACH SATt RD4Y ground and development of a branch of the armed service or a war industry is given through interviews. Music is usually provided by a military band.
Trans- .ttlantie Call, BBC in London and CBS in New York alter- People to People nate in an exchange series designed to help 12 noon -12:30 p.m. the English and the Americans better to under- EACH SUNDAY stand each other. Lawrence Gilliam of the BBC supervises the London broadcasts and Norman Corwin. the Columbia programs.
4 Louth on Parade Outstanding wartime achievements of the boys
10:00-10:30 a.m. and girls of the nation. The program also pre - / EACH SATURDAY sents dramatic sketches of the childhood of famous Americans.
EDUCATIONAL CBS AM LT Invitation to Learning and The People's Plat- PROGRAMS EDUCATION BOARD form are presentations of the Department of Education. arranged with the counsel of Columbia's Adult Education Board whose members are:
LYMAN BRISON, chairman HENRY R. LITE' sTRINGFELLOW BARR SPENCER MILLER, JR. WILLIAM BENTON RUTH BRYAN ROHDE
HARRY WOODBURN CHA.F. THOM AS V. SMITH ROBERT I. CANNON, S.J. WILLIAM ALLEN WHITE ALVIN S. JOHNSON RAY LYMAN WILBUR JOSEPH H. WILLITS
21 EDUCATIONAL PROGRAMS School of the Air \o%% in its fourteenth year on CBS, the pro- Continued of the Americas gram is broadcast in Canada and the United 9:15 -9:45 a.m. States. For the duration of the war, the pro- (Eastern Time Zone) gram has been designated the official channel Rebroadcast for news, information and instructions by the 3:30 -4:00 p.m. Office of War Information. Pacific Time Zone) MONDAY- Science at Work MONDAY THRU FRIDAY TUESDAY -/Music on a Holiday Concludes April 21 WEDNESDAY -New Horizons THURSDAY -Tales from Far and Near FRIDAY -This Living World
Invitation to Learning The world's great books are informally dis- 11:30 -12 noon cussed by one of five chairmen -John Ander EACH SUNDAY son, Irwin Edman, Lewis Gannett, Harry D. Gideonse and Louis Untermeyer -and special guests in a series which Time Magazine has called "the pearl of all educational programs. ,,
The People's Platform After more than four years on the air, this stil 1 6:15 -6:45 p.m. remains one of radio's most interesting inno- EACH SATURDAY vations in the field of public forums. Lyman Bryson entertains four guests at dinner and draws them into a completely -scriptless dis- cussion of current problems, and an informal exchange of ideas.
Of Men and Books Continuing the series in its sixth year on CBS, 3:00 -3:30 p.m. Professor John T. Frederick of Northwestern EACH SATURDAY University discusses recently -published books and interviews their authors.
Adventures in Science Watson Davis reports on "what's new in Sci 1:30 -1:45 p.m. ence" and interviews prominent scientists in EACH SATURDAY these broadcasts planned in conjunction with Science Service, Inc.
Columbia's Country Journal Charles ( "Chuck ") Worcester conducts this 1:00 -1:30 p.m. weekly "radio newspaper" and delineator of EACH SATURDAY the activities, problems, home life and opin ions of American farm families. Farm legisla tion and new scientific farm methods are ex plained from Washington.
22 EDUCATIONAL Tom Williams, horticul- TI ie Garden Gate "the old dirt dobber." PROGRAMS Nashville, Continued 9: 30 -10:00 a.m. tural expert of WLAC. answers queries on trees, plants, birds and insects, and EA CH SATURDAY advises on wartime gardening. Representatives of the National Victory Garden Committee report on war gardens.
H ghways to Health A series of instructive medical talks, with each 1: 15-2:00 p.m. subject treated by a specialist in that field. ar-
EA CH SATURDAY ranged by the New York Academy of Medicine.
SERIOUS New York Philharmonic The week following the final Philharmonic MUSIC Symphony Society concert of the season. April 13, there will be 3: )0-4:30 p. m. a special program featuring the Toronto
EA CH SUNDAY Symphony Orchestra. with Sir Ernest Mac - Millan conducting the Mendelssohn Choir in Columba Broadcasting a performance of Verdi's Requiem. Subse- Symphony quent Sundays will be devoted to concerts by 1 Starts May 2 the Columbia Broadcasting Symphony, Howard Barlow and Bernard Herman con- ducting.
In vitation to Music A new series of great music at an hour not
11 :30-12 Mid. generally available for serious works. On
EA CH TUESDAY these programs the following artists and groups will appear: Joseph Szigeti perform- (S arts April 6) ing compositions by Bartok, Prokofieff, Ber - lioz. Beethoven and Tartini. accompanied by the Columbia Concert Orchestra. Howard Barlow conducting; the Harvard Glee Club and the Radcliffe Choral Society in a joint concert; the Schola Cantorum, Hugh Ross con- ducting; and Jesus Maria Sanroma. pianist.
E gon Petri This noted pianist will he presented in a originating at Ithaca. N.Y. 1' :05 -11:30 a.m. series of broadcasts EACH SUNDAY On April 18th. Mr. Petri will relinquish the period to the Duke University Glee Club: and the two following programs will feature Vera Brodsky, a favorite of Columbia listeners.
23 SERIOUS MUSIC Eileen Farrell and the This richly talented young soprano whom Continued Columbia Concert Orchestra Columbia is proud to have discovered only last 10:45 -11:00 p.m. season, is presented in a series of concert songs. EACH SATURDAY operatic arias and light opera favorites.
E. Power Biggs, Organist Playing on the baroque organ in the Germanic 9:15 -9:45 a.m. Museum at Cambridge, this noted musician EACH SUNDAY broadcasts the world's finest organ music.
Columbia's Weekday Monday: Eileen Farrell, soprano, accompa- Schedule of Fine Music nied by the Columbia Concert Orchestra under 3:30 -4:00 p.m. the direction of Howard Barlow. MONDAY THRU FRIDAY Tuesday: William Primrose, violist. Starts Illay 4: Joseph Schuster, cellist, and Nadia Reisenberg, pianist. 1.
II( Wednesday: Columbia Concert Orchestra, J. with Bernard Herrmann conducting. G Starts May 5: The League of Composers broad- casts with Howard Barlow conducting the Columbia Concert Orchestra. JI Starts May 26: Excerpts from seldom -heard operas by the Columbia Concert Orchestra under the direction of Bernard Herrmann.
Thursday: Orchestral and chamber music by various instrumental units of the Eastman In
School of Music. Howard Hanson, Director. ?I Starts June 3: Keyboard Concerts- perform- ,Y ances by talented young pianists.
Friday: A series of concert recitals by Joseph Szigeti, violinist and Andor Foldes, pianist. DRAMATIC SERIES Corliss Archer William N. Robson produces this delightful 10:30 -11:00 p.m. serial comedy. Corliss Archer, the long -awaited EACH WEDNESDAY feminine counterpart of Andy Hardy, is a 8:00 -8:30 p.m. typical, middle-teen high -school girl. Together E1( EACH SUNDAY with the other characters in the story, she pro- (Starts April 11) vides entertainment for the whole family.
21 DRAMATIC Let's Pretend Like Tennyson's brook -and just as refreshing SERIES 11:05-11:30 a.ni. -this series of dramatizations of children's EACH SATURDAY stories still goes on. It is still directed by Nila \Iack...it still continues to delight the younger listeners ... and it still wins the unqualified endorsement of parents and educators.
CBS continues its spine -tingling thrill series ):30-10:00 p.m. with stories of excitement which have a full :ACH TUF:SDIY measure of the quality' which gives the series its title. Production by William Spier.
loe and Ethel Tnrl Originally scheduled as a three -times -a -week program, Damon Runyon's familiar and fan-
IONDAY THRU FRIDAY tastic American couple now delight audiences 3:15 -3:30 p.m. every weekday afternoon with their domestic (Starts April 12) blunderings and bickerings.
Mother and Dad A homey, living -room visit with Mother and i:15-5:30 p.m. I)ad whose boy is in the service. To help rout MONDAY THRU FRIDAY their loneliness, they sing the songs we all know. and invite listeners to join the singing.
this Life is Mine Anew program which tells the story of a small-l- 1:45 10:00 a.nt. town schoolteacher in wartime America. The ,IONDAY THRU FRIDAY series, produced and directed by Charles G. Renier and supervised by Robert J. Landry', dramatizes the conflict between two philos- ophies -the sacrificing and the selfish.
RELIGIOUS .:httrch of the Air In its twelfth consecutive year, the pulpit of BROADCASTS 0:00 -10:30 a.m. Columbia's Church of ¡he Air continues to be :00 -1:30 p.m. impartially available, twice each Sunday to :ACH SUNDAY major religious faiths in America for complete freedom of expression so long as no message attacks the religious faith of others. RELIGIOUS BROADCASTS Wings Over Jordan This program of religious talks and spirituals Continued 10:30 -11:00 a.m. presents outstanding Negro leaders in all fields EACH SUNDAY of endeavor. Rev. Glenn T. Settle conducts the
program which features the renowned thirty - voice Wings Over Jordan Choir.
Salt Lake Tabernacle This is the oldest, consecutively- presented pub- Choir and Organ lic service series in radio, having celebrated its 12:30-1 :00 p.m. 700th network broadcast on December 13th. EACH SUNDAY The Tabernacle Choir is conducted by J. Spencer Cornwall and Richard P. Condie, assistant. Organists are Alexander Schreiner, Dr. Frank Asper and Wade N. Stephens.
LIGHT ENTERTAIN- Jazz Laboratory W'hat the Columbia Workshop has been to MENT 10:00 -10:30 p.m. radio drama - that's what Jazz Laboratory is EACH TUESDAY to music: a program enthusiastically experi- mental in its treatment of the work of contem- porary composers. The series features the music and arrangements of Raymond Scott and his orchestra; Irving Kilodin, music editor of the New York Sun; and guest stars.
Are You a Genius? A novel quiz program aimed directly at the 5:30 -5:45 p.m. radio listener who takes the place of the more MONDAY THRU FRIDAY familiar studio contestant. Ernest Chappell is master of ceremonies on this program which lb features musical interludes between questions, provided by Fred Feibel at the organ.
Gordon MacRae This golden baritone is Columbia's new dis- 11:15 -11:30 p.m. covery of 1943. He is heard every weekday MONDAY THRU FRIDAY evening in a quarter hour of ballads and pop- ular romantic songs, against the instrumental
background of the . Columbia Dance Band, Walter Gross conducting.
Madeleine Carroll Reads Every afternoon, Madeleine Carroll gives bril- 5:00 -5:15 p.m. liant voice to a new chapter of one of the great MONDAY THRU FRIDAY novels. The first novel read in this series was James Hilton's Lost Horizon; currently, Miss Carroll is reading the' best-seller, Jamaica Inn, by Daphne Du Maurice.
26 LIGHT Mountain Music Folk music from the hills. Mondays and Wed- ENTERTAIN- 4:45 --5:00 p.m. nesdays the program originates in St. Louis; MENT MONDAY THRU FRIDAY on Tuesdays and Thursdays the program fea- tures the "Renfro Valley Folks" from Louis- ville; Fridays the program comes from Denver.
Da nce Orchestras Every night -and often during the day -CBS Va nous Hours picks up the music of the ranking dance orches- MO NDAY TIIRU SUNDAY tras from all over the country.
SPECIAL CBS Ne ws and News Features News in eleven languages -a comprehensive SHORT WAVE In: ENGLISH schedule of some 35 fifteen -minute periods, BROADCASTS FRENCH plus more than two hours of entertainment for TO EUROPE ITALIAN American troops abroad -are prepared daily AND THE GERMAN by the CBS Shortwave Department and are EAST POLISH (.BS Transmitters directed to listeners in Europe, Africa, the SERBO- CROATIAN WCBY New York \ear East and Asia over 9 powerful shortwave SLOVENE IT'CRC New York stations. The seven- day -a -week, "around the DUTCH Jr CDA New York CZECH clock" schedule begins early in the day in New ARABIC York and ends in the late afternoon, which is TURKISH late afternoon and evening in the areas where the broadcasts are received.
SPECIAL CBS Ne ws and Entertainment to From late afternoon to early the next morning, SHORT WAVE Th e Network of the Americas Columbia programs are beamed to all Latin BROADCASTS In SPANISH America via seven separate transmitters. News TO LATIN PORTUGUESE and news commentaries feature Columbia's AMERICA Latin American broadcasting, and elaborate CBS Transmitters ,rCBX musical and dramatic programs round out the New York !f'CRC . \'ew York entertainment schedule. WC DA New York
27 SPECIAL BROADCASTS: HINTER
These special broadcasts, arranged by Columbia's "Talks" Depart- ment, are scheduled on a week to week, sometimes day to day, and even, on occasion, hour to hour basis. One result of this flexibility and timeliness is the following partial list of exclusive CBS programs, not included in the previous issue of THE COLUMBIA PROGRAM BOOK.
T PUBLIC AFFAIRS spoke ou the opening of the annual fund- raising drive in the fight against Infantile th JAN. 1: Michael Straight, author and lec- Paralysis, 10:30 -10:45 p.m. turer, speaking under the auspices of the Free World Association, discussed "The JAN. 16: Joseph C. Grew, former Ambas- I I Hope of the United Nations, "4:30 -4:45 p.m. sador to Tokyo, spoke at the annual luncheon JAN. 6: Dr. George N. Shuster, President of the Women's National Republican Club of Hunter College, spoke on "Loyal Amer- on "The Spirit of 1943," 2:30 -3:00 p.m. icans of German Descent," 11:15 -11:30 p.m. JAN. 19: Philip Murray, President of the
JAN. 12: His Excellency, Dr. H. J. Van C.I.O., broadcasting from Pittsburgh, dis- ar Mock, Netherlands Cabinet Minister, spoke cussed the general legislative program of the
on the anniversary of the Japanese invasion C.I.O., 10:30-10:45 p.m. f: of the Indies, 10:30 -10:45 p.m. JAN. 21: Eric A. Johnstone, President, JAN. 13: Round -table discussion in con- U. S. Chamber of Commerce, speaking from nection with the Congress on Industrial Washington, discussed "The Frontiers of the Health in Chicago. Dr. Clarence Selby, Future," 10:30 -10:45 p.m. Medical Consultant, General Motors; Dr. FI Orlen Johnson, AMA; Mr. Sterling Morton, JAN. 24: Miguel Prado, President of Peru, spoke from Lima on the first of President, Morton Salt Co.; and Dr. Robert anniversary the breaking of relations by Peru with the Flynn, U. S. Public Health Service, spoke on H Axis, 1 :30-1 :45 p.m. this program, 3:00-3:15 p.m. ir
JAN. 13: W. P. Witherow, President, FEB. 2: Senator Elbert D. Thomas of Utah Ja National Association of Manufacturers, addressed the Citizens' Conference on Inter- Ch spoke before the Associated Equipment Dis- national Economic Union in Washington on Eu tributors Convention held in Chicago on "World Economic Organization and the "Industry and World Reconstruction," Peace," 10:30-10:45 p.m. 11:15 -11:30 p.m. FEB. 4: Stringfellow Barr, President of JAN. 14: Basil O'Connor, President, St. John's College, discussed the incidence E National Foundation for Infantile Paralysis, of war on the colleges, 6:30 -6:45 p.m.
28 FEB. 4: Will Rogers, new Representative the Chinese Generalissimo, spoke at a meet- from California, spoke from Washington on ing arranged by the Citizens' Committee to the subject, "Should Congress Explore the Welcome Madame Chiang, 10 :00-10 :30 p.m. Peace Terms ?" 10:30-10 :45 p.m. MAR. 4: Martin Dies, Representative from FEB. 9: James F. Byrnes, Director, Office Texas, spoke from Washington on "The Work If Economic Stabilization, speaking from of the Dies Committee," 10:30 -10:45 p.m. Washington, discussed "Next Steps Against MAR. 9: Mrs. Franklin D. Roosevelt, Hon- Inflation," 10:00 -10:30 p.m. orary President of the Girl Scouts, spoke in FEB. 11: Wendell L. Willkie, addressing connection with the thirty -first anniversary he Lincoln Day celebration of the Women's of the Girl Scouts, inc., on "The Role of Republican Club of Indianapolis, spoke on Volunteer Leadership and Youth in War- `Lincoln's Birthday," 10:30 -10:45 p.m. time," 10:30 -10:45 p.m. FEB. 15: Speaking from his office in the MAR. 11: Dr. Reinhold Niehuhr of the Treasury Department Building. Secretary of Union for Democratic Action broadcast "A the Treasury Henry Morgenthau discussed Reply to Martin Dies," 10 :30 -10:45 p.m. the preparation of the 1942 Income Tax Returns, 6 :15 -6:30 p.m. MAR. 15: Dr. Morris Fishbein, Editor. Journal of the American Medical Associa- FEB. 16: Prentiss M. Brown, Director, tiott, addressed the National Conference on Dfice of Price Administration, spoke from the Need for Medical Planning for War (Washington on "Our Major Domestic Prob- and Post-War lem," 11:15 -11:30 p.m. Medical Service, 3:15 -3 :30 p.nc. At AR. 15: Walter G. FEB. 17: Mrs. 1%'illiain Klctzer, President, Andrews, Representa- National Congress of Parents and Teachers. tive of New "York, spoke from 11'ashington on War and Katharine F. Lenroot, Chief, U. S. Chil- "Our Effort," 6:15 -6:30 p.m. dren's Bureau, speaking in connection with MAR. 16: Congressman Frank Carlson of Founder's Day celebration of National Con- Kansas spoke from 'Washington on "Pay -as- gress of Parents and Teachers in Washing - you-go" taxation being considered by Con - on, discussed the problems of children in gress, 10:30- 10:45 p.m. he war. 3:15 -3:30 p.m. MAR. 18: Speaking respectively from San FEB. 18: Senator Charles O. Andrews of Francisco and New York, Governors Warren Florida spoke from Washington on "Why of California and Edison of New Jersey ke are Fighting," 10:30 -10:45 p.m. addressed the Council of State Governors FEB. 20: The Honorable Herbert C. on "Post -War Reconstruction and Develop. limner. Dr. Rufus M. Jones of the Amer- ment in the States," 10:30-10:45 p.nt. can Friends Service Committee and Dr. MAR. 23: Clark M. Eichelberger. Director, Joseph R. Sizoo, Minister of the Collegiate Commission to Study the Organization of Church of St. Nicholas, spoke on "Food for Peace, spoke on "The Search for Security." Europe's Children," 3:00 -3:30 p.m. 10:30 -10 :45 p.m. FEB. 24: Dr. Everett R. Clinchy, President, MAR. 25: Paul V. McNutt, Chairman, War National Conference of Christians and Jews. Manpower Commission, speaking under the spoke in connection with the celebration of auspices of the American Association of Brotherhood Week, 6:15 -6:30 p.m. School Administrators, discussed "Man - MAR. 2: Madame Chiang Kai -shek, wife of power and the Schools," 10:30-10 :4S p.m.
29 tiaTIONAL BROADCASTING COMPANY, GENERAL LIBRARY 30 ROCKEFELLER PLAZA, NEW YORK, N. Y. CBS PROGRAM BOOK SUPPLEMENT MAY
CUDAHY PACKING COMPANY Mon. thru Fri. Delrich Margarine (325th Week on CBS) 4:30 -4:45 p.m. Grant Advertising, Inc. to Talk About 14 CBS Stations Something ORIGINATES: WBBM Starts May 24
GILLETTE SAFETY RAZOR CO. Saturday Safety Razors, Blades, and (108th Week on CBS) 6:15-6:45 p.m. Shaving Cream 122 CBS Stations Derby Inc. Kentucky ORIGINATES: LOUISVILLE Maxon, May I only
HOLLAND FURNACE COMPANY Mon., Wed., Fri. Air- Conditioning and (4th Reek on CBS) 9:45 -10:00 a.m. Heating Equipment 25 CBS Stations To be announced Roche, Williams & ORIGINATES: WBBM Starts May 3 Cunnyngham, Inc.
LIGGETT & MYERS TOBACCO Tuesday Chesterfield Cigarettes COMPANY 9:30 -10:30 p.m. Newell-Emmett Co. (548th Week on CBS) 117 CBS Stations ORIGINATES: KNX This Is the Army Starts .flay 25
OWENS- ILLINOIS GLASS CO. Mon. thru Fri. Institutional Your Home Front Reporter 4 :00 -4:25 p.m. D'Arcy Advertising 116 CBS stations Starts May 10 Company ORIGINATES: WABC
PRINCE MATCHABELLI Sunday Prince Maichabelli PERFUMERY, INC. 4:15 -4:30 p.m. Perfumes (2nd Week on CBS) 117 CBS Stations Morse International, Inc. Stradavarii Orchestra ORIGINATES: WABC May 2 only
SIIEFFORD CHEESE CO., INC. Thursday Institutional Navy "E" Award 4:00 -4:30 p.m. Leo Burnett Co., Inc. April 22 only 56 CBS Stations ORIGINATES: CREEN BAY, WISCONSIN MP
CBS PROGRAM BOON SUPPLEMENT JUNE
GENERAL ELECTRIC Mon. thru Sat. Institutional (66th Week on CBS) 6:45 -6:55 p.m. ,Maxon, Inc. The World Today 117 CBS stations ORIGINATEs: WABC Started May 31
PRINCE MATCIIABELLI Sunday Prince 1latchabelli PERFUMERY, INC. 4:00 -4:15 p.m. Perfumes 117 CBS stations (3rd [Week on CBS) t orse International, Inc. ORII:I\ATEs: WABC Stradivari Orchestra May 16 only
E. R. SQUIBB & SONS Sunday All Products (151st Week on CBS) 8:00 -3:30 p.m. Geyer, Cornell & ,Sewell, To he announced Rebroadcast Inc. 11 :30 -12 :00 lfid. Starts June 13 117 CBS stations ORIGINATES: W ABC
UNITED STATES RUBBER CO. Sunday Institutional (54th Week on CBS) 3:00 -4:30 p.m. Campbell-Ewald Co., 118 CBS stations New York Philharmonic - Inc., Eastern Division ORIGIN ,TES: WABC Symphony Started May 23
crs /tWIc 1111110111 rR111111111!
BEN Ill R PRODUCTS, INC. Friday Ben Hur Coffee i Hollywood Showcase 6:()0 -6:30 p.m. PWT Barton A. Stebbins Started April30 ORIGINATES: K'X
SIGNAL OIL COMPANY Sunday All Products Signal's Question 4:30 -5:00 p.m. PWT Barton A. Stebbins of the Week ORIGINATES: KN Starts June 13 DWIGHT -EDWARDS COMPANY Mon., Wed., Fri. Dwight- Edwards Coffee World Today, 3:45-4:00 p.m. PWT McCann Erickson, Inc. ORIGINATES: WARC & KNX Q1A L Vllrl i1 LLll llG, Commentary
Starts April 12 .10
KAY JEWELRY COMPANY Sunday Jewelry Bob Andersen 5 :45-5 :55 p.m. PWT Sidney Garfinkel News ORIGINATES; KNX Advertising Agency Starts May 2
MONTHLY CORRECT'ONS CIS SPONSOR'S PROGRAMS
Page 5 CALIFORNIA FRUIT GROWERS Add broadcasts on Monday and Wed - EXCIIANGE nesday, effective May 3.
Page 10 LEVER BROTHERS COMPANY Add repeat broadcast 12 :30-1 :00 a.m. to "Mayor of the Town" program.
Page 10 LIGGETT & MYERS TOBACCO Change origination to WABC. COMPANY
Page 14 SCHENLEY IMPORT CORP. Change program listing to "Schenley's Cresta Blanca Carnival," Morton Gould's Orchestra, and guest stars.
Page 14 SERVEL, INC. Change program listing to "Fashions in Rations." Change origination to KNX and WTOP. T.
__ = C fie NETWORK PROGRAMS ij -1 _ i
Page 16 GENERAL CIGAR CO. Cancel Wednesday broadcast, 9:30- 9:45 p.m. PWT, after May 5. Change time to Tuesday, 9:45 -10:00 p.m., starting May 11.
Page 16 MENTIIOLATUM COMPANY Cancel program after April 4. Page 4 B. T. BABBITT, INC. Cancel program after May 1-1.
Page 5 BOWEY'S, INC. Art Gilmore replaces Knox Manning as Mc.
Page 5 CHESEBROUGH MANUFACTURING Change origination toWABC. COMPANY, CONSOLIDATED
Page 6 CHRYSLER CORPORATION Increase number of stations to 119.
Page 7 ELGIN NATIONAL WATCH CO. Cancel program after May 30.
Page 7 GENERAL ELECTRIC Cancel "Frazier Hunt" after May 29.
Page 7 GENERAL FOODS CORPORATION Cancel "Those We Love "after May 30.
Page 8 Change origination of "William L. Shirer," news, to BBC studios, Lon- don, England.
Page 8 GREAT ATLANTIC & PACIFIC Cancel program after May 14. TEA COMPANY
Page 10 LIBERTY MAGAZINE Cancel program after May 21.
I
Page 13 TILE QUAKER OATS COMPANY Change "Aunt Jemima" to "The Muf- fet Show."
May HOLLAND FURNACE COMPANY Program listing "Smilin' Ed McCon- Supplement nell."
May LIGGETT & MYERS TOBACCO Cancel "This Is the Army." Supplement COMPANY r
CBS Program nook 5uppioment for May to be tipped i.. here Page 15 J. A. FOLGER & COMPANY Cancel program after fay 29.
Page 16 GENERAL CIGAR CO. Change time of Wednesday broadcast to Tuesday, 9:45- -10:00 p.m. PWT. Change Tuesday program listing to: "Pacific Theater of War."
Page 16 GENERAL MILLS, INC. Change origination of "Sam Hayes" to KQW.
Page 17 PLANTERS N1'T AND CHOCOLATE Add Saturday broadcast to "Harry W. COMPANY Flannery, "5:30-5 :45 p.m. PWT, start- ing June 5. -SS Proyrnm nook 'vpoit-mnt for May to be tipped 1J 1'ere j I COMPANY, lirC. NATIONAL BROADCASTING GEl' ERAL LIBRARY NEW YORK, N. Yi 30 ikOO',CEEELLER PLAZA,
THE COLUMBIA BROADCASTING SYSTEM Sales and administrative offices: 485 Madison Avenue, New York 182 Tremont Street, Boston 410 N. Michigan Avenue, Chicago 902 Fisher Bldg., Detroit Twelfth and Spruce Streets, St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte, North Carolina Earle Building, Washington, D. C. Columbia Square, Hollywood Palace Hotel, San Francisco 49 Hallam Street, W 1, London, Eng. Cable address, Columbia, New York