CBS PROGRAM BOOKSPRING,1943 COMPANY, INC. V,TIONAL BROADCASTING GENERAL LIBRARY N. Y. PLAZA, NEW YORK, 30 ROCKEFELLER 1 ? CBS brings War News from every Allied front as lire and vivid as the North African Broadcasts of Charles Collingwood, Winston Burdett, and Edward R. Murrow. I THE COMM PROGILUI 1100K (:RS SPONSORED PROGRAMS: page 4 (:BS PACIFIC NETWORKS SPONSORED l'RII:R %MS: page 15 (:BS SUSTAINING PROGRAMS: page 18 Published quarterl for adAcrtising executives h Tit CnLi"MRIA ßROAnCASTI\G SYSTEM 185 Madison Avenue, \eNs York City, N. Y. April 1, 1)1:3 COLUMBIA 1ETVOItK CLlE%TSd AUTOMOTIVE LADY ESTHER, LTD.: Face CHEVROLET DEALERS: Face Powder, Cream, Nail Page Institutional Page 5 Rouge, Lipstick and Polish BROTHERS COMPANY: CHRYSLER CORPORATION: LEVER (See also Foods; Laundry Soaps) Plymouth, Dodge, DeSoto, Lux Toilet Soap, Chrysler Motor Cars Page 6 Swan Soap Page 10 CIGARETTES & TOBACCO LEWIS -HOWE CO.: AMERICAN TOBACCO COMPANY: Tums Page 10 Lucky Strike Cigarettes . Page 4 LOS ANGELES SOAP COMPANY: GENERAL CIGAR COMPANY: White King Soap, Van Dyck Cigars Page 16 Sierra Pine Soap Page 16 LIGGETT & MYERS TOBACCO COMPANY: MANHATTAN SOAP COMPANY: Chesterfield Cigarettes . Page 10 Sweetheart Soap Page 16 P. LORILLARD COMPANY: MC KESSON & ROBBINS, INC.: Old Gold Cigarettes Page 11 Bexel Page 16 PHILIP MORRIS & COMPANY, LTD.: THE MENNEN CO.: Philip Morris Cigarettes . Page 12 Talcum Powder, Shave Cream, R. J. REYNOLDS TOBACCO COMPANY: Brushless Shave Page 16 Camel Cigarettes, MENTHOLATUM COMPANY: Prince Albert Smoking Tobacco . Page 13 Mentholatum Salve Page 16 U. S. TOBACCO COMPANY: CHARLES H. PHILLIPS CHEMICAL CO.: Dill's Best Model Tobacco . Page 14 Phillips Toothpaste, Powder . Page 12 CONFECTIONERY PLOUGH, INC.: St. Joseph Aspirin, Penetro . Page 17 CURTISS CANDY COMPANY: THE PROCTER & GAMBLE COMPANY: Candy Page 7 (See also Laundry Soaps; Foods) PETER PAUL INC.: Ivory Soap Page 12 Candy Page 17 Camay Page 13 SCHUTTER CANDY COMPANY: E. R. SQUIBB & SONS: Candy Page 14 Squibb Products Page 14 WM. WRIGLEY JR., COMPANY: R. L. WATKINS CO.: Doublemint, Spearmint . Page 15 Dr. Lyons Toothpowder, DRUGS & TOILET GOODS Mulsified Coconut Oil Shampoo . Page 15 ANACIN COMPANY: FOODS & BEVERAGES Anacin Page 4 P. BALLANTINE & SONS: BAYER COMPANY: Ballantine's Beer and Ale . Page 4 Bayer Aspirin Page 4 BALLARD & BALLARD: BISODOL COMPANY: Ballard's Obelisk Flour . Page 4 Bisodol Page 5 BOWEY'S, INC.: CHESEBROUGH MANUFACTURING COMPANY: Dari -Rich Products Page 5 Vaseline Preparations . Page 5 CALIFORNIA FRUIT GROWERS EXCHANGE: COLGATE- PALMOLIVE -PEET COMPANY: Sunkist Oranges, Lemons . Page Tooth Powder, Shave Cream . Page 6 CALIFORNIA PRUNE AND APRICOT COLONIAL DAMES, INC.: GROWERS ASSOCIATION: Cosmetics Page 15 California Prunes and Apricots . Page 15 EMERSON DRUG CO.: CAMPBELL SOUP COMPANY: Bromo- Seltzer Page 7 Campbell's Soups, Tomato Juke . Page 5 IRONIZED YEAST CO., INC.: COCA -COLA COMPANY: Ironized Yeast Page 9 Coca -Cola Page 6 JOHNSON & JOHNSON: CONTINENTAL BAKING COMPANY, INC.: Band -Aid Page 9 Wonder Bread Page 6 KOLYNOS COMPANY: CORN PRODUCTS REFINING CO.: Kolynos, Kolynos Toothpaste . Page 9 Mazola Page J. A. FOLGER CO.: LUBRICANTS Folger's Coffee Page 15 GULF OIL CORPORATION: GENERAL FOODS CORPORATION: Motor Oil and Gas Page 9 (See also Laundry Soaps) Jell -O, Jell -O Puddings, TEXAS COMPANY: Grape Nuts, Grape Nuts Flakes. Texaco Products Page 14 Satika Coffee, Post Toasties. Wheatmeal Page 7 MISCELLANEOUS Swansdown, Calumet, Post's Raisin Bran, Post's Bran Flakes Page 8 ARMSTRONG CORK COMPANY: Armstrong's Quaker Rugs . Page 4 GENERAL MILLS, INC.: Wheaties, Bisquick . Page 8 BEKINS VAN AND STORAGE CO.: Drifted Snow Flour, Wheaties . Page 16 Moving and Storage Page 17 GREAT ATLANTIC & PACIFIC TEA COMPANY: CELANESE CORPORATION OF AMERICA: Store Services Page 8 Celanese Products Page 5 LEVER BROTHERS COMPANY: CHEMICALS, INC.: (See also Toilet Goods; Laundry Soaps) Spry Page 10 Vano Household Chemical . Page 15 l'ABST SALES COMPANY: CONTINENTAL RADIO & TELEVISION CORP.: Blue Ribbon Beer Page 11 lthniral Radios Page 6 PET MILK SALES CORPORATION: ELGIN NATION AI. V\ATCII CO.: Irradiated Pet Milk !'age 11 Institutional Page 7 PLANTERS NUT & CHOCOLATE COMPANY: Planters Salted Peanuts. EVERSHARP, INC.: Eversharp Pens and Pencils . Page 7 Planters Peanut Oil . !'age 17 THE PROCTER & GAMBLE COMPANY: GENERAL ELECTRIC CO.: (See also Toilet Goods; Laundry Soaps) Institutional Page 7 Crisco Page 12 B. F. GOODRICII Co.: THE QUAKER OATS CO.: Institutional Page Quaker Food Products. 4.RtYSON *S SHOPS, INC.: Aunt Jemima Pancake Flour . Page 13 Women's Apparel Page 16 ROMA WINE CO., INC.: Roma Wines !'age 13 INTERNATIONAL SILVER COMPANY: SCIIENLEY IMPORT CORP.: International Sterling and Cresta Blanca Ulne Page 14 1817 Rogers Bros. Silverplate . Page 9 SOUT11ERN COTTON OIL COMPANY: JOHNS -MANVILLE CORPORATION: Wesson Oil, Snowdrift !'age 11 Insulation Page 9 THE WELCH GRAPE JUICE CO.: I.IBERTY MAGAZINE: Welch Products Page 15 Liberty \lagaziue Page 10 LAUNDRY SOAPS & ACCESSORIES LOCKHEED AIRCRAFT CORP.: . Page 11 B. T. BABBITT INC.: Institutional .. Bab-0 Pige 4 TIIF PARKER PEN COMPANI : GENERAL FOODS CORI'ORMTION: QOM: . Page II (See also Foods) I'IIILCO CORPORATION: La France, Satina Pige 8 Institutional Page 12 LEI ER BROTHERSERS CO NIPA N Y : (See also Toilet Goods; Foods) PRINCE MATCIIABELLI PERFUMERY: Rinso, Lux Flakes Page 10 Prince Matchabelli Perfume . Page 12 PACIFIC COAST BORAX CO.: PRUDENTIAL INSURANCE COMPANY 20 Mule Team Borax and OF AMERICA: Borax Soap Chips, Boraxo . Page 11 Insurance Services Page 13 THE PROCTER & GAMBLE COMPANY: SERVEL, INC.: (See also Toilet Goods; Foods! Institutional Page 14 Oxydol, Duz and Ivory Flakes . Page 12 Chipso !'age 13 SOIL OFF MANUFACTURING CO.: Dash l'are 17 Cleaning Fluid Page 17 All time listed on the following pages is Eastern War Time unless otherwise indicated, AMERICAN TOBACCO COMPANY Saturday Lucky Strike Cigareti es " 1T'eeks on CBS" (361st Week on CBS) 9:00 -9:45 p.m. Foote, Cone & Bel di as of April 1, 1943 Rebroadcast Your Hit Parade 12 mid.-12:45 a.m. 116 stations Mark Warnow's Orchestra, CBS ORIGINATES: WABC Frank Sinatra, Joan Edwards, Hit Paraders Chorus ANACIN COMPANY Mon. thru Fri. Anacin (322nd Week on CBS) 12:45-1:00 p.m. Blackett -Sam ple- 58 CBS stations Hurnmert Our Gal, Sunday ORIGINATES: WABC Easy Aces Wed., Thurs., Fri. Serial Comedy -Drama 7:30 -7:45 p.m. 47 CBS stations ORIGINATES: WABC ARMSTRONG CORK COMPANY Saturday Armstrong's Quaker Rug (78th Week on CBS) 12 noon -12 :30 p.m. Batten, Barton, Durstin 117 CBS stations & Osborn, Inc. Armstrong's Theatre of Today ORIGINATES: WABC Drama B. T. BABBITT, INC. Mon. thru Fri. Bab -0 (87th [reek on CBS) 3:00 -3:15 p.m. Duane Jones Co. 13 CBS stations David Harum ORIGINATES: WABC Serial drama +P. BALLANTINE & SONS Monday Ballantine Beer & Ale (4th Week on CBS) 10:30 -11:00 p.m. I. Walter Thompson Co 45 CBS stations +Three Ring Time ORIGINATES: WABC with Guy Lombardo's Orchestra and Ogden Nash +BALLARD & BALLARD CO. Tues. thru Fri. Ballard's Obelisk Flo ur (9th Week on CBS) 8:15 -8:30 a.m. Henri, Hurst & 18 CBS stations McDonald, Inc. +Renfro Valley Folks URRANATF:S: WHAS Hillbilly Variety BAYER COMPANY Tuesday Bayer Aspirin (392nd Week on CBS) 7:30 -8:00 p.m. Blackett -Sain ple- 77 CBS stations Huinmert American Melody Hour ORIGINATES: WABC with Vivian della Chiesa, Conrad Thibault, Remo Bolognini, orchestra and chorus Second Husband Thurs., Fri. Serial drama 11:15-11:30 a.m. 40 CBS stations ORIGINATES: WABC 4 +Program or client not listed in Winter Program Book. BISODOL COMI'AN1 Wed., Thurs., Fri. Bisodol (530th Week on CBS) 12:30 -12:45 p.m. Blackett -Sam ple- 32 CBS stations Hu mm ert The Romance of Helen Trent ORIGINATES: WBBM Serial drama BO WEY'S, INC. Saturday Dari -Rich Products (20 Ist Week on CBS) 12:30-1:00 p.m. Sorensen & Company 46 CBS stations Stars Over Hollywood ORIGINATES: KNX Original drama with Knox Manning, sic, and guest stars CALIFORNIA FRUIT GROWERS Friday Sunkist Oranges EXCHANGE 6:15 -6:30 p.m. Sunkist Lemons (204th Week on CBS) 41 CBS stations Foote, Cone & Belding ORIGINATES: KNX Today at the Duneans Serial drama CAMPBELL SOUP COMPANY Wednesday Campbell's Soups (1.3 4th Week on CBS) 9:30 -10:00 p.m. Campbell's Tomato Juice 115 CBS stations ¡fard (Wheelock +The Milton Berle Show ORIGINATES: WABC Company Comedy Radio Reader's Digest Sunday with Conrad Nagel, Lyn Murray's 9:00-9:30 p.m. orchestra, and guest stars 67 CBS stations ORIGINATES: WABC CELANESE CORPORATION V.ednesdav Celanese Products OF AMERICA 10:00-10:30 p.m. Young & Rubicam. Inc. (65th 'reek on CBS) 117 (:BS stations ORIGIN ATr.s WARC Great Moments in Music with Jean Tennyson and guest stars Musical program CHESEBROLGII MANUFACTURING Wednesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30 -8:55 p.m. McCann- Erickson, Inc. (2.30th Week on CBS) Rebroadcast 11 :30 -11:55 p.m. Dr. Christian 114 CBS stations with Jean Hersholt ORIGINATES: KNX CHEVROLET DEALERS Tues. and Thurs. Institutional (86t h Week on CBS) 6:30 6:45 p.m. Campbell-Ewald Co. Rebroadra.ct +John B. Kennedy lion. and Thurs. ,Pews Commentator 12 mid. 12 :15 a.m. 116 CBS stations ORIGINATES: WARC Program or client not listed in Rînter Program Book. CHRYSLER CORPORATION Thursday Institutional (369th Week on CBS) 9:00 -9:30 p.m. Ruthraufj & Ryan, I 63 CBS stations Major Bowes' Amateurs ORIGINATES: WABC COCA -COLA COMPANY Sunday Coca -Cola (189th Week on CBS) 4:30 -5:00 p.m. D'Arcy Advertising 118 CBS stations Company, Inc. Pause That Refreshes ORIGINATES: WABC On the Air with Andre Kostelanetz and his 45 -piece orchestra, Ted Cott, and guest soloists Music COLGATE -PALMOLIVE -PEET 'I uesday Colgate Tooth Powder COMPANY 8:30-8:55 p.m.