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1065 5_REDK N_U25084 0_ACG.in d 2 COLOR FUSION AMERICA’S FAVORITE PERMANENT COLOR SAME FORMULAS, NEW LOOK COMING • Modern, multi-dimensional results in a permanent color FALL 2017! • ColorBond Technology locks in and protects color • Use with Pro-oxide Cream Developer 10, 20, 30, 40 volume FORMULATION GUIDELINES 1. Determine your client’s natural hair color level using the Color Fusion natural level finder tool found in the swatch book. Remember to consider percentage of gray (use the gray percentage finder found in the swatch book), hair texture, condition and hair density. 2. Determine the target color (final level and tone) desired by your client. 3. Determine the undertone found at the target level (see Level System Chart). 4. Select the Color Fusion shade and volume of developer needed to achieve the target color. GUIDELINES FOR COVERING GRAY For the best natural tonal results when using Natural Balance, Natural Fashion, Fashion, or Cool Fashion shades, formulate with the S

P NEUTRAL (N) or GOLD/beige (Gb) shades in these proportions: TI &

N COLOR FUSION COVER FUSION O

TI % of Gray N or Gb Proportion of other shades Pure Shade A L

U Up to 25% ½ oz. (15 ml) 1 ½ oz. (45 ml) Not recommended M

R 25–50% 1 oz. (30 ml) 1 oz. (30 ml) Not recommended O F 50–75% 1 ½ oz. (45 ml) ½ oz. (15 ml) 2 oz. (60 ml)

75–100% 1 ¾ oz. (52.5 ml) ¼ oz. (7.5 ml) 2 oz. (60 ml) HAIRCOLOR APPLICATION BEST PRACTICES 1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair. 2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings. 3. Use the opposite diagonal to cross-check and ensure proper application. 4. Use a timer to ensure accurate timing. Do not over or under process. LOG-ON TO REDKENPRO.COM AND CLICK ON EDUCATION ON DEMAND FOR MORE INFORMATION.

REDKEN COLOR MANTRA PRINCIPLES FOR FORMULATING YOUR REFRESH REDKEN IS 100% COMMITTED TO HAIR INTEGRITY • Formulate 1 level lighter and warmer than the Zone 1 formula • Determine whether the refresh area is warm or cool Zone 1 ›› Shades with red, orange, and gold tones add warmth ›› Shades with blues, violets, and greens cool down Zone 2 APPLY IN ZONES. • When vibrancy is the focus, use shades with no background • When refreshing for permanent haircolor formulas containing multiple MAXIMIZE COLOR RESULTS. shades, take into account:

Zone 3 MINIMIZE STRESS ON HAIR. ›› The level and reflect of the dominant shade ›› What is the deeper, cooler/warmer portion of the formula • Shades EQ Gloss has a more translucent result ideal for refreshing Color Fusion. Shades EQ Cream has a richer, less translucent result ideal WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE: for refreshing Chromatics and Color Gels. Also great for thicker or coarser hair textures Each Zone accepts We care for the The combination of color differently based integrity of even the alkaline and acidic color • Keep in mind the porosity, texture and condition of the hair. Always on the condition of most sensitized maximizes color results remember that a strand test will yield the most accurate, predictable the hair parts of the hair and minimizes stress method for your situation on hair • TIP: To save time, apply Shades EQ refresh to Zone 2 and process at room temperature, while simultaneously processing Zone 1 retouch Redken uses the term “Zones” to refer to different areas of the hair strand. Understanding Zones will help you achieve pHenomenal, even color results every time! ZONE 1: Regrowth or root area, approximately the first ½ inch of hair ZONE 2: Mid-shaft area, begins where Zone 1 ends ZONE 3: Overly porous hair that extends past the shoulders (not all hair has a Zone 3)

Alkaline/Permanent color should only touch virgin hair. For amazing condition and shine while maintaining maximum respect for previously-colored hair, use any alkaline color formula on Zone 1 and use acidic Shade EQ color on Zones 2 and 3. Use pH-Bonder to protect and strengthen hair with every technical service. 4/317 1:32PM

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