ANNUAL REPORT 2016/17 CONTENTS

WHAT WE DO 4

OUR YEAR IN NUMBERS 6

MESSAGE FROM THE CHAIR 8

MESSAGE FROM THE CEO 10

CONNECTING WITH OUR CLIENTS 12

AUSFILM PARTNERS 18

MARKETING & COMMUNICATIONS 20

MAKE IT IN : DIRECT FOREIGN INVESTMENT 26

CONNECTING WITH MEMBERS 30

OUR PERFORMANCE - POLICY & GOVERNANCE 36

APPENDICES 38 Sir Ridley Scott on the set of Alien: Covenant in Australia © 20th Century Fox

2 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 3 WHAT WE DO

Ausfilm helps filmmakers find what they need in Ausfilm USA works with the Ausfilm OUR PURPOSE Australia to bring their stories to life. office in promoting Australia’s film and television production incentives; diverse locations; sound Ausfilm markets Australia’s Screen Production stages; sound and music studios; post-production Incentive Scheme which comprises the 16.5% and visual effects companies; and award-winning TO MAXIMISE THE AMOUNT OF Location Offset, 30% PDV (post, digital and visual filmmaking talent. effects) Offset and 20-40% Producer Offset. The INTERNATIONAL PRODUCTION SPEND IN Location and PDV Offsets are administered by the Ausfilm is the gateway for international filmmakers Department of Communications and the Arts. The looking to film, post and/or co-produce in AUSTRALIA. Producer Offset is administered by . Australia.

Ausfilm is a unique partnership organisation The Ausfilm team in Australia and USA provide between private industry and government. This information and referrals to international partnership comprises Australia’s federal and filmmakers about Australia’s: state governments, the major studio complexes, production service providers and leading post, • Screen production incentives; OUR STRATEGIC DIRECTIONS visual effects, animation and sound and music • Official co-productions; studios. • Studio complexes, production services and equipment providers; Ausfilm is supported by the Australian Government • Post-production, music, sound, digital and visual 1 SECURE OPPORTUNITIES & ENABLE GROWTH through the Department of Communications and effects capability and facilities, travel, freight and the Arts. legal services and immigration requirements. OF THE AUSTRALIAN SCREEN INDUSTRY

Ausfilm’s head office is based in Sydney, and our subsidiary organisation, Ausfilm USA Inc. is based in Los Angeles and is governed by a Board of Directors. 2 ENSURE ENGAGEMENT OF MEMBERS

Ausfilm in Australia is governed by a Board of Directors comprising five government screen agencies including Screen Australia and five 3 ENSURE AN OPERATIONALLY corporate member companies with an independent Chair. SOUND & EFFICIENT ORGANISATION

4 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 5 OUR YEAR IN NUMBERS MARKETING & COMMUNICATIONS

8 Global marketing campaigns SALES LEADS 21 Global direct digital client campaigns 157 Digital blog posts LA introductions186 for Ausfilm members, Australian producers and industry professionals 7 International Physical 82 Production Total international projects Ausfilm is tracking Projects Attracted AUSFILM MEMBERSHIP AUSFILM’S 55 7 Federal, state & local agencies New project leads 23 Corporate members GLOBAL AUSFILM & STATE AGENCY FUNDED SCOUTS: 8 Platinum members US executives Chinese producers 4 New corporate members 7 4 (2 supported by the Australian Embassy in Beijing -DFAT) PRESENCE USA, CANADA, CHINA 367 US meetings with studio executives & producers 40 MEMBER ENGAGEMENT 3 International Major international Ausfilm-hosted events 40 Post, Digital 97 Member engagement meetings Australia & USA & VFX Projects 30 Prospective member pitches MILLION Attracted 26 ESTIMATED TOTAL DIRECT FOREIGN INVESTMENT 9 Australian events hosted for members Global events & markets hosted or attended

6 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 7 MESSAGE FROM THE CHAIR

In 2016/17 Ausfilm continued with significant Ausfilm continued to provide advice and information advocacy work at the Federal level to ensure to the Australian Government in relation to screen Australia can remain internationally competitive production, domestically and internationally, and as a production destination. While advocacy engaged with other Commonwealth agencies for around an increase to the Location Offset is yet to the exchange of information and co-ordination of AUSFILM WILL CONTINUE TO WORK HARD TO bear fruit, submissions and evidence to the House promotional and marketing activities. of Representatives Communication and Arts ENSURE THE OUTCOME OF THESE REVIEWS SEES Committee inquiry show there is industry wide In April, the Board reappointed Debra Richards for a THAT INCREASE (TO THE LOCATION OFFSET) support to increase the level to 30%. three year term as CEO. I want to thank Debra and all the Ausfilm staff for their hard work during the year. MADE PERMANENT. This is encouraging not only for the recommendations that the Committee may The make up of the Ausfilm Board changed at the ultimately make, but is relevant to the review of September 2016 Annual General Meeting (AGM), Australian content and the incentives program being with the retirement of Caroline Pitcher (Deluxe conducted by the Department of Communications Australia) and the election of Simon Rosenthal and the Arts, Screen Australia and the Australian (Iloura). Michael Brealey, CEO, Create NSW also Communications and Media Authority. joined Screen Agency Board members Ian Booth, Richard Harris, Jenni Tosi and Annabelle Sheehan Prior to this review the Australian Government on the Board this year. Two Corporate Member announced a one-off grant on top of the Location Board positions become vacant for the coming year Offset for Warner Bros. Aquaman, currently with Lynne Benzie and Wayne Borg’s terms expiring shooting at Studios. Ausfilm at the 2017 AGM. Both are eligible for re-election. appreciates the support of the Australian Government and the general support of the The Ausfilm Board continues to provide a dedicated Australian screen production incentives from all investment of time and focus on the work of Ausfilm parties within the federal parliament. Ausfilm will ensuring it is positioned as an internationally continue to work hard to ensure the outcome of respected screen marketing organisation and these reviews sees that increase made permanent. has also continued to greatly assist Ausfilm’s key advocacy work both at the Federal and state level. Ausfilm has also been busy with an extensive The Board met six times during the 2016/17 year. number and range of marketing & promotion, I want to thank the Board for their service and research and advocacy initiatives. Ausfilm contribution during the year. continued its work to encourage international screen production and post-production to The Board has been greatly assisted in its Australia, including major missions in LA and in governance function by the Finance, Audit and Risk China, business matching projects and showcasing (FAR) Committee, Chaired by Jenni Tosi, CEO, ’s talent, services and facilities. Ausfilm’s Victoria. Thank you to Jenni and the FAR Committee efforts in China, in partnership with the Australian for their work. Jenni will leave at the Embassy Beijing and Screen Australia has started end of this year and I want to thank her for her many to pay dividends with increased levels of Chinese years of service to Ausfilm and wish her luck in her production and rising interest in Australia through new endeavours. location scouts. Ausfilm also appreciates the recent focus on assisting the industry from Austrade’s team Bob McMullan L-R: Zareh Nalbandian, Animal Logic; Debra Richards, in Australia and China. Chairman Ausfilm; Senator the Hon. Mitch Fifield, Minister for Communications, Minister for the Arts; and the Hon. Bob McMullan at a parliamentary screening of The LEGO® Batman Movie.

8 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 9

MESSAGE FROM THE CEO AUSFILM HIGHLIGHTS 2016/17

Seven international productions attracted to Australia: 2016/17 has been another significant year for Ausfilm and Ausfilm continues its promotion of Australia its members, including the first full year of operation internationally as the preferred destination for production for Ausfilm USA; increased membership and more and post-production, showcasing our members as “the platinum members; increased member engagement with best of the best” through our international missions and • Aquaman - Warner Bros. (USA) international clients, with each other and with the Ausfilm Ausfilm’s marketing campaigns which have gone to the team. Seven international physical productions were next level. This has delivered more engagement for our • Pacific Rim: Uprising - Legendary (USA/China) attracted including Aquaman and 40 international Post, clients and members with the launch of the new Ausfilm Digital and Visual Effects (PDV) projects attracted with an website; the 2nd edition of our high-end print publication; • Bleeding Steel - /Village Roadshow Entertainment Asia (China) estimated $240 million plus direct foreign investment. new video content marketing and enhanced social media strategies; targeted digital campaings, seminars, events, • Chosen - Sony Pictures Entertainment/Playmaker/IQiYi (China) Major projects attracted the previous year and filmed in and media publicity campaigns.The adjacent page lists a Australia were released worldwide including The LEGO® number of highlights throughout the year. • Butterflies Over the Sea - /Opal Films (China) Batman Movie, Sir Ridley Scott’s Alien: Covenant, Pirates of the Caribbean: Dead Men Tell No Tales, The Shallows, Our valued strategic partnerships with government and • Speed – 57 Films/Ciwen Media Co. (China) Kong: Skull Island, The Leftovers (season 3) and Mel screen industry organisations are integral to the success Gibson’s Hacksaw Ridge, recognised with an AACTA award of Ausfilm, particularly the ongoing support and advice • The Longest Shot – Saint Entertainment/Lightstream Pictures (China) for best film, BAFTA and Oscar® nominations and Oscars® of the Department of Communications and the Arts, and for Australian sound mixing talent Robert McKenzie the generous support of Australia’s Consul General in Los & Andy Wright (Soundfirm). Vince Cirelli (Luma) and Angeles for Ausfilm USA, Ausfilm’s missions and events in Jason Billington (Iloura) received Oscar® nominations for LA. – Hosted two major business development – Commissioned report on The Value visual effects on Doctor Strange and Deepwater Horizon missions in Los Angeles and one in Beijing, of Footloose Production Globally in respectively. Iloura was awarded an Emmy® for visual I wish to acknowledge the excellent and invaluable work focusing on business matching, generating partnership with PWC. effects for the penultimate episode of Game of Thrones of the Ausfilm team, Rachelle Gibson, Nick Herd, Caroline project leads and showcasing Australia’s (season 6), “Battle of the Bastards”. Raffan, Annie Lucas and Megane Puillandre in the Sydney talent, services and facilities. – Delivered three screenings at Parliament office and Kate Marks, Michelle Sandoval and Vivien House Canberra of international feature The support of the Australian Government at all levels Flitton in the LA office. – Delivered four inbound location scouts films made in Australia: The Shallows, The with a range of incentives to attract international (seven US and four Chinese executives) LEGO® Batman Movie and Alien:Covenant, production and post-production has continued to Ausfilm will continue to work for its members, advocating to provide location surveys and introduce hosted by the Minister for Communications, show the vital importance of direct foreign investment, for your businesses and connecting filmmakers worldwide prospective clients to Australian studios, Minister for the Arts Senator the Hon. Mitch employment and use of our production services and to Australia. We look forward to working with you facilities, services and key crew that can Fifield. businesses to the local economy. The main barrier to throughout the year! assist in bringing productions to Australia. large budget productions shooting in Australia remains The state screen agencies provide financial – Facilitated a preview screening of the The the level of the location incentive. The support of the and physical support. LEGO® Batman Movie in partnership Australian Government in providing ‘uplift’ grants to Debra Richards with the Australian Consulate General secure such productions has been invaluable and CEO – Continued to advocate for an increase in the Los Angeles as part of the G’DAY USA’s confirms the high value of international footloose Location Offset to 30% through 64 meetings film showcase initiative including Q&A production for Australia. with Government Ministers, Advisers with Director Chris McKay; VP Animation, and Department representatives and (Warner Bros.) Chris Leahey; and A major research project to quantify the value of delivered two separate submissions to Production Designer Grant Freckelton such footloose production worldwide (conservatively Australian Government reviews into the (Animal Logic). US$4.1 billion) was undertaken by Ausfilm’s Head of Australian screen industry and one on the Policy & Research, Dr Nick Herd in partnership with 2016/17 HAS BEEN Foreign Policy White paper. – Continued strategic partnerships with G’Day Price Waterhouse Coopers (PWC). Ausfilm continues ANOTHER SIGNIFICANT USA/ DFAT; Australian Embassy Beijing/ its advocacy to ensure Australia has internationally – Attracted four new corporate members and Austrade; Australians in Film; Department competitive offsets. YEAR FOR AUSFILM four existing corporate members moved of Communications and the Arts; AND ITS MEMBERS into platinum membership. International Chinese Film Festival/MPA; Village Roadshow Entertainment Asia.

10 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 11 PARTNER WITH AUSTRALIA LOS ANGELES, USA, 26-28 JUNE 2017 CONNECTING WITH OUR CLIENTS The Partner with Australia program connects Ausfilm member businesses, Australian producers, writers, directors to US based development, finance and AUSFILM STRATEGIC DIRECTION 1: production executives. SECURE OPPORTUNITIES AND ENABLE GROWTH The Australian delegation included Screen Australia OF THE AUSTRALIAN SCREEN INDUSTRY and representatives from state screen agencies and Ausfilm screen service companies. The response from Ausfilm members exceeded expectations and 18 member companies and 24 representatives attended.

Program Objectives: AUSFILM • To build awareness of Australia’s creative talent in CONNECTS GLOBAL EVENTS & MARKETS the US market with the goal that this talent helps us attract work back to Australia with US investment GLOBAL AUSFILM WEEK • To maximise the amount of international production LOS ANGELES, USA, 16-21 OCTOBER 2016 spend in Australia from foreign filmmakers/studios. FILMMAKERS

The purpose of Ausfilm Week is to create, build Program: Program: TO AUSTRALIA upon and develop relationships between Ausfilm Ausfilm hosted four business networking and Ausfilm hosted four business networking and members and key clients in Los Angeles through information events during the week including information events during the week including TO HELP THEM targeted business meetings and networking events additional meetings and events as follows: Australia in Focus, a seminar featuring panels and BRING THEIR to encourage international productions to Australia. Q&As with leading producers and studio executives • Australians in Film Awards and Benefit Dinner – who have filmed in Australia and Australian creatives STORIES Program Objectives: Ausfilm is a sponsor of this event and presented Sir living in the US with potential projects suitable for • Build and sustain long term relationships between Ridley Scott with the Ausfilm International Award Australia. TO LIFE Australian and Los Angeles-based film executives • Screening of Hacksaw Ridge with guest of honour, and decision makers Producer Bill Mechanic Ausfilm also participated at the Palm Springs • Consistent promotion of Australia’s Screen • Ausfilm organised and attended meetings for the International Short Fest with Screen Australia who led Production Incentives to the US market Department of Communications and the Arts. a delegation of producers and writers in town for their • Continue to raise awareness of the PDV incentive Talent USA program. • Facilitate business leads for c Ausfilm members.

AUSFILM AUSFILM WEEK 2016 Ausfilm Platinum Members LOS ANGELES WEEK 2016

PROGRAM LOS ANGELES

ANNUAL AUSTRALIAN SCREEN PRODUCTION INCENTIVES EVENT

AUSFILM AUSFILM USA Sydney Los Angeles [email protected] [email protected] AUSTRALIA

Ausfilm is supported by financial assistance L-R: Fred Baron (20th Century Fox); Debra Richards (Ausfilm); Jamie Hilton (See Pictures); from the Australian Government INVITATION Tom Williams (Gran Via Productions); Jay Roewe & Gene Kelly (HBO); Jodi Hildebrand IN FOCUS NETWORKING FOR FX (Olive Bridge Entertainment); Jonathan Hludzinski (Animal Logic Entertainment). WEDNESDAY3:30 –JUNE 4:00PM 28, 2017 Ausfilm works hard to help filmmakers find what they need in Australia to bring their stories to life. REGISTRATION

LA BROCHURE 06.10.16.indd 1 12/10/2016 11:10 AM Our team in Sydney and Los Angeles provide advice, recommendations and guidance to international filmmakers. 4.00PM WELCOME Ausfilm markets 30%Australia’s PDV (post, Screen digital Production and visual Incentive effects) Scheme Offset and which 20-40% comprises Producer the Offset. 16.5% Location Offset, The Producer Offset is administered by Screen Australia. 4.15PM MONDAY, OCTOBER 17, 2016 The Location and PDV Offsets are administered by the Department of Communications and the Arts. 6.30PM – 8:30PM Ausfilm is a unique partnership organisation between private industry and government. IN CONVERSATION WITH AUSTRALIAN CREATIVE TALENT 12 AUSFILM | Annual Report 2016/17 This partnership comprises Australia’s federal and state governments, the major studio complexes, AUSFILM | Annual Report 2016/17 13 Australian journalist Michael Idato will moderate a conversation with some of Australia’s production service providers and leading post, visual effects, animation and sound/music studios. and TV projects with diverse and fascinating stories. PETIT ERMITAGE leading creative talent working in Los Angeles and Australia developing slates of exciting film STUART BEATTIE, Writer/Director FIREDECK SHAUN GRANT,, CEO, Screen Writer Australia

8822 CYNTHIA STREET GRAEME MASON WEST HOLLYWOOD, CA 90069 BRUNA PAPANDREA, Producer HOSTED VALET PARKING. AUSFILM PLATINUM MEMBERS 5.00PM MADE IN AUSTRALIA RSVP ESSENTIAL BY OCTOBER 11 [email protected] Ausfilm’s CEO, Debra Richards will moderate a panel of US film and television executives at the topAustralia of their game and partnering who will share with their Australian experiences screen about businesses the benefits and talent. of filming in FRED BARON, Twentieth Century Fox EUGENE KELLY, HBO JAY ROEWE, HBO

TOM WILLIAMS, Gran Via Productions The Australian screen industry is in town JAMIE HILTON, See Pictures for the annual Ausfilm Week in Los Angeles program. To kick off the week of activities JONATHAN HLUDZINSKI, Animal Logic Entertainment AUSFILM USA JODI HILDEBRAND, Olive Bridge Entertainment please join Ausfilm and our Australian post Los Angeles and visual effects members for cocktails, [email protected] 6:00PM – 8:00PM frivolity and networking. AUSFILM HAPPY HOUR Sydney

[email protected]

Ausfilm is Departmentsupported by of the Communications Australian Government and the Arts. through the

CONNECTING FILMMAKERS WORLDWIDE TO AUSTRALIA www.ausfilm.com

TORONTO INTERNATIONAL FILM FESTIVAL STRATEGIC PARTNERS SUNDANCE FILM FESTIVAL TORONTO, CANADA, 8-18 SEPTEMBER 2016 HALIFAX, CANADA, 15-17 SEPTEMBER 2016 UTAH, USA, 19-29 JANUARY 2017 DOMESTIC MARKETS

Ausfilm attended the 41st Toronto International The EVP, International Production travelled to Ausfilm’s Client Liaison Executive attended & EVENTS Film Festival (TIFF). It was Ausfilm’s 5th year at Halifax directly from TIFF to participate in Strategic the festival and met with over 50 US and TIFF, providing the Executive Vice President Partners. The event ran for two and half days Australian filmmakers and executives. CINEFEST OZ (EVP), International Production and Client and consisted of 1-2-1 meetings scheduled by Six Australian films, shorts and installations WESTERN AUSTRALIA, AUSTRALIA Liaison Executive with the opportunity to the organisers and networking events. Ausfilm’s were shown at the festival. 24-28 AUGUST 2016 connect with global filmmakers travelling to EVP, International Production ran an ‘Australia Canada for one of the biggest public film festivals Roundtable’ with approximately 25 participants Ausfilm’s EVP, International Production and in the world. across three sessions and attended a number of AFCI LOCATIONS, GLOBAL PRODUCTION & Client Liaison Executive attended Cinefest panel discussions and keynote addresses. FINANCE CONFERENCE Oz in Western Australia as part of their Ausfilm continued its partnership with Screen LOS ANGELES, USA, 6-8 APRIL 2017 engagement with members and industry in Australia, hosting a stand offering a central Australia. destination at the Festival Industry Centre AMERICAN FILM MARKET EVENT A booth at the Association of Film for Screen Australia and Ausfilm, as well as LOS ANGELES, USA, 6 NOVEMBER 2016 Commissioners International Locations, participating Australian talent, to host meetings Production and Global Finance Conference INTERNATIONAL CHINESE FILM FESTIVAL and deliver information. Ausfilm hosted a networking event during American was staffed by the Ausfilm USA team. The CO-PRODUCTION FORUM Film Market welcoming co-production partners event attracted studio and production SYDNEY, AUSTRALIA, 22 NOVEMBER 2016 This year’s festival included a strong contingent from across the UK, Canada, New Zealand, Ireland company representatives. Ausfilm’s EVP, of Australian titles including Lion, Goldstone, and France in addition to Australian producers and International Production participated in a Ausfilm supported the 2nd Australia Boys in the Trees, Joe Cinque’s Consolation and filmmakers in attendance at the filmmarket. panel at the Conference – ‘Around the World China Co-Production Forum. This event short film, Trespass. in 90 Minutes’ and delivered a presentation encourages business and creative of Australia’s capabilities, incentives and connections between Australia’s and 2016 – Drafts Scale 1:10Screen Australia hosted its annual Australia infrastructure. There were 20 countries China’s film industries. This year’s focus networking drinks which provided an represented on the panel. was on individual project development with opportunity to network with a wide-ranging producers from both countries. Ausfilm group of international screen executives. curated and moderated an Australian incentives and post and VFX panel session featuring Ausfilm members Rising Sun 40 % FEATURE PRODUCER OFFSET australiaonscreen.com/tiff2016 Australia Australia at TIFF 2016 Australia 30 % 20 % POST, DIGITAL TV PRODUCER Extraordinary talent, world-class & VFX OFFSET OFFSET Pictures and Spectrum Films. 16.5 % LOCATION studios, amazing locations OFFSET The event was organised by the

DISCOVERY DISCOVERY INTERNATIONAL PREMIERE NORTH AMERICAN PREMIERE SHORT CUTS INTERNATIONAL SPECIAL PRESENTATIONS PLATFORM INTERNATIONAL PREMIERE WORLD PREMIERE INTERNATIONAL PREMIERE JOE CINQUE’S BOYS IN THE CONSOLATION TREES TRESPASS LION GOLDSTONE International Chinese Film Festival, the by Sotiris Dounoukos Director Nicholas Verso by Mirrah Foulkes by Garth Davis by Ivan Sen Sales Urban Distribution Contact Mushroom Pictures / Contact Whitefalk Films Sales The Weinstein Company Sales Arclight Films International Paradigm Talent Agency

HACKSAW RIDGE X-MEN: DAYS OF FUTURE PAST SAN ANDREAS Australian Screen Association, the Motion THE LEGO® MOVIE SEQUEL LEGO® THE

“I can’t think of a better place to shoot “There is fantastic talent in Australia’s VFX Hacksaw Ridge than here in Sydney, industry, which sits globally side-by-side with Picture Association and the China Film where I was fortunate to have grown up other great VFX hubs around the world.”

and started my career.” RICHARD STAMMERS, VFX SUPERVISOR – X:MEN DAYS OF FUTURE PAST MEL GIBSON, DIRECTOR – HACKSAW RIDGE Co-Production Corporation.

BELOW: Australian and Chinese delegates at the

5 (map ref 7) 4 (map ref 6)TOP: Screen Australia and 3 (map ref 5) 2 (map ref 4) 1 (map ref. 3) International Chinese Film Festival Co-Production Forum Ausfilm booth design at TIFF

LEFT: Screen Australia and Ausfilm brochure distributed at TIFF

RIGHT: Ausfilm’s Australia booth at the AFCI Locations Global Production and Finance Conference

www.australiaonscreen.com/tiff2016 www.ausfilm.com

14 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 15 AUSTRALIAN FAMILIARISATION PROGRAM Ausfilm’s Australian Familiarisation Program is a means by which Ausfilm can promote Australia’s capacity and capability by inviting producers and executives to Australia to meet with members and scout locations. Ausfilm funds the international and domestic travel costs and on the ground costs are funded by state screen agency members. Most often these visits are associated with a project that is seriously considering filming or post-producing in Australia.

2016/17 tours included:

MGM - TOMB RAIDER 13-21 JULY 2016 MGM project Tomb Raider scouted New South Wales and Queensland. A member networking event was held in Sydney.

NBC UNIVERSAL - SHADOW DIVERS 12-21 NOVEMBER 2016 INTERNATIONAL FILMMAKERS, GUESTS OF Universal Pictures scouted Queensland, New South AUSFILM’S FAMILIARISATION PROGRAM Wales & Victoria. A member networking event was AND AUSFILM MEMBERS PICTURED ACROSS held in Sydney. AUSTRALIA AND IN THE USA.

NBC UNIVERSAL TELEVISION 28 MAY-3 JUNE 2017 The Senior Vice President, Post-Production at Universal Television participated on a general familiarisation tour with Ausfilm’s VFX and post- production members. The visit covered , , Sydney, and Gold Coast. A member networking event was held in Sydney.

DRAW & SHOOT - THE LEGEND OF THE SUN AND MOON 21 JUNE-2 JULY 2017 Ausfilm met with Chinese production company Draw and Shoot during the Australia China Exchange in Beijing to discuss its feature film projectThe Legend of The Sun and Moon. In partnership with the Australian Embassy in Beijing Ausfilm hosted the production team on a location scout in New South Wales, Victoria, South Australia and Queensland.

16 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 17 AUSFILM PARTNERS AUSTRALIANS IN FILM AUSTRALIA-CHINA FILM AUSFILM STRATEGIC DIRECTION 1: Ausfilm continued to partner and support INDUSTRY EXCHANGE Australians in Film (AiF) in 2016/17. AiF held a series BEIJING, CHINA, 18-21 APRIL 2017 SECURE OPPORTUNITIES AND ENABLE GROWTH of screenings showcasing Australian talent and conducted a series of educational labs in Los Ausfilm and Screen Australia continued to OF THE AUSTRALIAN SCREEN INDUSTRY Angeles. As a sponsor of AiF, Ausfilm invites key co-host the Australia-China Film Industry Exchange clients to screenings. program in partnership with the Australian Ambassador to the People’s Republic of China and This partnership allows Ausfilm to further its the Australian Embassy in Beijing. relationship with US executives and raises awareness of Australian talent, services, facilities Program Objectives: and locations in the US market. • Increase awareness of Australia’s creative talent, G’DAY USA crew, cast, post and visual effects capabilities in Ausfilm is in the second year of a three-year G’DAY USA ADVANCE SCREENING OF Ausfilm is also an industry partner and major China sponsorship agreement with G’DAY USA. THE LEGO® BATMAN MOVIE sponsor of the AiF Awards and Benefit Gala. This • Increase awareness of Australia’s suite of incentives G’DAY USA is Australia’s premier public and LOS ANGELES, USA, 29 JANUARY 2017 includes the presentation of the annual Ausfilm in the Chinese screen market economic diplomacy program in the USA. International Award. This event continues to be a • Increase awareness and opportunities for official The program is designed, managed and A special advance screening of The LEGO® Batman major attraction for US studio and TV clients during and non-official co-production partnerships and produced by the G’DAY USA steering committee Movie was held at The Wolf Theatre at the Saban Ausfilm Week in October. collaborations between Australian producers and which comprises the Australian Government Media Center in North Hollywood. This was a new Chinese filmmakers and how the incentives work in (Department of Foreign Affairs and Trade, film showcase initiative. Ausfilm also supports the Heath Ledger Scholarship these scenarios Austrade, Tourism Australia) and Qantas Airways. dinner held annually in June. • Identify and reach leading production companies, Chinese Director/Producing teams and high-level Ausfilm’s sponsorship agreement includes access A Q&A was curated and moderated by Ausfilm’s Ausfilm’s Executive Vice President, International screen industry government decision-makers to G’DAY USA events in August, January and June CEO. Panel guests included Director Chris McKay; Production, Kate Marks became President of the with the intent to attract creative and business in the USA. VP Animation, (Warner Bros.) Chris Leahey; and Board of AiF in May 2016. partnerships. Production Designer Grant Freckelton (Animal G’DAY USA AUSTRALIA ROCKS THE PIER Logic). Program: SANTA MONICA, USA, 11 AUGUST 2016 • Ambassador hosted lunch with CEO’s of Chinese The Hon. Julie Bishop MP, Minister for Foreign Affairs media companies, Ausfilm and Australian screen Ausfilm is a supporting sponsor of the event and and the Hon. Steven Ciobo MP, Minister for Trade, agencies hosted a number of screen executive clients. Tourism and Investment travelled to the USA for • Networking dinner & ceremony with CCTV events across the country. • Networking dinner with previous inbound Clients G’DAY USA GALA • Austrade investor meeting LOS ANGELES, USA, 28 JANUARY 2017 Ausfilm CEO and Executive Vice President, • Two days of client & delegation roundtable International Production facilitated and attended meetings with 10 leading Chinese production This event honoured Catherine Martin and David meetings with US studios and broadcasters for both companies Hill with Lifetime Achievement Awards and Ben Ministers during the week. • Joint Ausfilm, Screen Australia & Australian Mendelsohn with an Excellence in Film Award. As Embassy hosted networking event a sponsor of G’DAY USA, Ausfilm invited US screen • Meetings with China’s competent authorities on clients and Ausfilm members to this high-profile G’DAY USA PALM SPRINGS INTERNATIONAL SHORTFEST production and co-production, SAPPFRT and event. PALM SPRINGS, USA, 2O-26 JUNE 2017 China Film Co-Production Corporation.

Ausfilm is a presenting sponsor of The Australian Showcase curated as part of the Palm Springs International Shortfest and a networking event which followed the screening.

18 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 19 MARKETING & COMMUNICATIONS October 2016 AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

Ausfilm marketing and communication campaigns during this reporting period increased compared NEW AUSFILM WEBSITE AUSFILM PUBLICATION 2017 – with the previous year with a focus on Australian Ausfilm launched a new website in September 2016. talent both within the membership and creative The new site features the updated Ausfilm corporate THE TALENT ISSUE #4 heads of department behind the camera. identity and provides an enhanced platform for Australian crews have long been lauded by more diverse and engaging video content and blog international filmmakers and executives as hard Ausfilm’s overall campaign strategy objectives posts. The site continues to promote Australia’s working, creative, innovative and world-class, were to deepen engagement with clients through a screen incentives, world-class filmmaking helping them deliver tent pole productions or variety of touchpoints including targeted industry capabilities and in particular Ausfilm members’ high value scripted TV series, on time and on seminars and events, a high-end print publication, services and work. During the reporting period the budget. The 2017 Ausfilm publication showcased WIZARDS OF OZ: AUSTRALIAN FILM CREATIVES MASTERS OF THEIR CRAFT plus AUSTRALIAN WRITERS IN THE SPOTLIGHT a new Ausfilm website, media publicity campaigns, new site has had 60,906 unique page views. Australian talent: the innovative and creative targeted digital communication campaigns, video Australian crews and HODs who continue to be an content marketing and social media. Strategic important component when attracting international PRODUCTION DESIGNER Colin Gibson director Ian Gracie as “an absolute master”. is fond of recounting an incident on a film Shooting Alien: Covenant was “a shoot on a remote Pacific Island some fantastic experience”, says Huffam. “We years ago. A scene called for the lead found the skillset and the crew above and partnerships with government and screen industry production to Australia. WITH IMPRESSIVE SKILL SETS, actress to come out of the water onto the beyond what we expected. Australians AN UNRIVALLED WORK ETHIC, shore. The actress didn’t like the seabed work to live unlike we who live to work. They AND A PASSION HONED OVER she was forced to walk on and said she work hard and play very hard too. It’s been a 30 YEARS WORKING ON LOCAL wouldn’t do the scene unless it was sandy. real eye-opener that they are so keen.” So Gibson arranged for 11 barges of sand to Adds Truth director James Vanderbilt, AND INTERNATIONAL FILMS, organisations also supported Ausfilm’s marketing be floated across from the main island and who made the newsroom drama starring AUSTRALIAN CREWS ARE NOW set down for the scene. Cate Blanchett and Robert Redford in AMONG THE MOST IN-DEMAND The actress did one take and decided Sydney in 2014: “It’s the only place I’ve IN THE WORLD. PIP BULBECK her double could do the remaining takes. filmed where people come back from SPOKE TO TEN CREATIVE That would have been fine except for the lunch early. We’d call an hour lunch and the and promotions throughout the year and helped Objectives: fact the double couldn’t swim. Gibson, gaffers would be back 40 minutes in setting MASTERS OF THE AUSTRALIAN who this year won an Academy Award for up the next shot.” SCREEN INDUSTRY. Best Production Design for Mad Max: Fury Hacksaw Ridge producer Bill Mechanic Road, stepped in as her swim instructor says of his experience shooting down and the scene was saved. under, “there’s less a sense of entitlement to build the organisation’s profile in international • Build awareness of Australia’s screen production Incidents such as these may sound with crews in Australia than there is in crazy to outsiders, but for those working the US and Europe. People are more in the film industry they are simply part of committed to the film and the top crews are the job. And it’s that work ethic, creative as good as anywhere else.” problem solving, and passion for meeting Working with local heads of the challenges of the job that have driven department on The King’s Daughter and markets. incentives, locations, and production capabilities Gibson and other Australian heads of 2:22, filled Mechanic with confidence that department (HOD) to the top of their Australia would be a good environment professions. for Mel Gibson to direct his first feature Between them, they have won Oscars, since Apocalypto. “When we scouted, BAFTAs, Emmy and SAG Awards, as well lo and behold many, many HOD and and screen talent to the international market as innumerable Australian Film Institute, crew were still around. Mel’s capacity AACTA and Guild awards. They are among for remembering names, faces and the most in-demand heads of departments circumstances 30 years ago was amazing in the world, having honed their craft in and it was all great fun.” Australia and internationally over several Ultimately, Australians’ all-conquering The following marketing and communication • Increase engagement with clients by showcasing decades. Certainly their success has not attitude is the result of the nation’s been overnight, but they are now reaping geographical isolation. Says composer the benefits of successful careers and David Hirschfelder: “Australians are very bringing home, in some instances, pay passionate and committed to doing our packets the size of independent film very best. Our separation … gives us extra TOP: JASON BAIRD ADDING initiatives were delivered in the reporting period. Ausfilm members, their expertise, knowledge and budgets. incentive to want to work with the rest of GHOUL MAKEUP FOR IN THE Special effects makeup supervisor, the world. Our geographical isolation has VALLEY OF THE GHOULS, A PERSONAL PROJECT COLLAB- Jason Baird helps explain his success: driven individualism, determination and a ORATION WITH LONG-TIME “People who do what we do – we’re multicultural perspective which is unique COLLEAGUE SEAN GENDERS. obsessed with it. When I’m not paying the and stays fresh. Australia’s geography and MIDDLE: LESLEY VANDERWALT skills. bills I’m working on my own creatures. I’m culture make it an inspiring place to live AND HER TEAM. always pushing myself.” and work.” BOTTOM: IAN GRACIE AND THE ART DEPARTMENT FROM STAR Adds Gibson: “Our jobs are about And for producers who are willing to WARS EPISODE II AND III WIZARDS OF imagining and you never want to stop bridge that geographical isolation, the trip SHOT IN NEW SOUTH WALES. doing that.” is always worth it. OPPOSITE: MURDOCH IS Indeed, Alien: Covenant producer, Mark “I had an amazing time with the ANOTHER GHOUL MAKEUP Huffam, who spent six months of 2016 living Australian crew,” says Truth producer Brad FROM IN THE VALLEY OF THE GHOULS. in Sydney while shooting the Alien prequel, Fischer. “The weird thing is that everyone says Australian crews and HOD have an else on set has more experience doing incredible work ethic, professionalism and their job than you. They were there to Tactics: passion for the job. He lauds supervising art support the vision of the film.”

• Executed a print and digital campaign to showcase 14 AUSFILM | The Talent Issue AUSFILM | The Talent Issue 15 Australian talent as the feature story in the 2017 OZ

Ausfilm publication THERE IS little in the world of filmmaking In the past year, the level of production WAYNE BORG, MANAGING that hasn’t seen, or at the studios has increased, fuelled by DIRECTOR, FOX STUDIOS NEVER ONE TO REST ON ITS LAURELS, FOX STUDIOS AUSTRALIA HAS HAD A STANDOUT 12 MONTHS AUSTRALIA WITH RIDLEY SCOTT AND MEL GIBSON BASING THEIR LATEST PROJECTS AT THE STUDIOS IN SYDNEY hasn’t been able to provide for, in its 18-year a better exchange rate, the hard-won, AND LOCATIONS ACROSS NEW SOUTH WALES. PIP BULBECK REPORTS. history. The Sydney heritage lot has played world-class reputation of Australian crews, host to films such as George Miller’s family the diversity of locations in NSW and Studios Australia using “fairly formidable” •Launched the publication at Ausfilm’s largest event favourite, Babe: Pig in The City, the first film worldwide recognition of the quality of CGI. to ever shoot at the studios; the multiple Fox’s sound stages, facilities and partner “The key here is bringing in a film that will Oscar winning Mad Max: Fury Road; Baz businesses, located at the largest end-to- employ upwards of 600 personnel,” Scott Luhrmann epics such as Moulin Rouge! and end production facility in the southern says. “It’s a highly skilled labour force. I think The Great Gatsby; the Wachowski siblings hemisphere. if [the film] is successful, it’s already a nice during Ausfilm Week in Los Angeles to generate iconic Matrix films and George Lucas’ epic The studios feature an iconic and flagship to say, let’s do the next one [here].” masterpieces, Star Wars: Episode II and III. historic 13.2-hectare campus, contain nine NSW and Fox Studios Australia, which sound stages, including two mega stages, Mel Gibson chose as the production base an interior tank, nearby external large- for Hacksaw Ridge, met all his expectations scale water facilities and an adjoining 75 for the story of US war hero and medic, industry buzz and awareness. acre backlot. Desmond Doss. They are home to Australia’s creative Gibson told a recent forum at the screen community, with more than 70 Sydney Film Festival: “The crew and most of screen production businesses covering the cast [were Aussie]. It was part-financed lighting, camera and textiles hire, post- here and shot here. Portraying a story [in production, animation, visual effects, Sydney and rural NSW] that takes place in music and sound design, and production Lynchburg, Virginia and Okinawa, Japan. services. It is not hard to see why Fox They totally pulled it off.” Indeed filming Studios Australia is a filmmakers’ haven, was so convincing that locals in Doss’ home appealing to international filmmakers like town of Lynchburg, USA, “wondered how Ridley Scott and Mel Gibson. we got in and shot there without them Distribution: Fox Studios Australia has been home knowing,” Gibson quipped. to major international feature films And while Jane Campion calls Sydney and television series that showcase home, Top Of The Lake: China Girl, starring its versatility. Gibson’s large budget Game of Thrones star Gwendoline Christie, “This season we have an independent World War II feature, Hacksaw Elisabeth Moss and Nicole Kidman, is the • USA, Australia, Canada, UK. amazing crew – every Ridge, Scott’s long-awaited Alien: Covenant iconoclastic director’s first major project to single department, and the second season of Jane Campion’s shoot here in 13 years. Co-produced for the production designer, hit miniseries, Top of The Lake, were based BBC, Sundance TV and Foxtel, the city and hair and makeup, art at the studios in 2015 and 2016. suburbs of Sydney are an integral part of the department, props, At the same time, feature films such as series. camera – everyone really Truth, starring Cate Blanchett and Robert Moss, who won a Best Actress Golden wants to do this, wants Redford, and thriller Safe Neighborhood, Globe for her portrayal of Detective Robin FANTASTIC to be here and is really were shot at the studios, with locations Griffin in the first series, says: “This season passionate about it and doubling for Manhattan and Dallas in we have an amazing crew – every single you can feel that. Truth and mid-winter Chicago in Safe department, production designer, hair and ELISABETH MOSS, ACTRESS Neighborhood. Shooting such projects makeup, art department, props, camera – Marketing Mix: (TOP OF THE LAKE: CHINA GIRL, MAD MEN ). in tandem with major local television everyone really wants to do this, wants to be productions, such as The X Factor Australia here and is really passionate about it and and The Voice Australia, highlights the ease you can feel that. I’ve had a wonderful time with which the studio can handle several working with this crew and they are truly • Printed high end publication x 700 units. productions simultaneously. spectacular.” For British director Scott, shooting Fox Studios Australia managing director, Alien: Covenant in Sydney was an entirely Wayne Borg, says, “whatever the needs new experience as he hadn’t filmed in of producers and their productions, Fox FOX! Australia before. A mix of location and Studios Australia has a proven track record FOX! studio production, the locations required in delivering great value and service to NEVER ONE TO REST ON ITS LAURELS, FOX STUDIOS AUSTRALIA HAS HAD A “monumental forest and monumental rock,” ensure a successful outcome for clients, STANDOUT 12 MONTHS WITH RIDLEY SCOTT AND MEL GIBSON BASING THEIR LATEST with most of the storytelling based at Fox however large or small the project.” PROJECTS AT THE STUDIOS IN SYDNEY AND LOCATIONS ACROSS NEW SOUTH WALES.

MAIN IMAGE: SET FROM X-MEN: WOLVERINE ©TWENTIETH CENTURY FOX.

26 AUSFILM | The Talent Issue AUSFILM | The Talent Issue 27

20 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 21 TALENT CAMPAIGN PART 1: MORE BANG FOR YOUR BUCK ADDITIONAL GLOBAL MARKETING 60 SECONDS WITH… CAMPAIGN ASSETS The 60 Seconds with…campaign was released over Distribution: four weeks leading up to Ausfilm Week Los Angeles • Global In 2015 Ausfilm executed a digital Post & Sound • Make it in Australia Showreel 2016/17 in order to create interest and motivate clients to campaign called More Bang For Your Buck. Due to • New video sting and music developed to take meetings with Australian screen businesses Metrics: its engagement and success Ausfilm extended this standardise branding of video content marketing (members). • Successful. Over the 4 weeks the average open rate campaign in 2016 into video content and engaged assets was 28.88% and average click-through rate at 4.33% a production company to produce and execute • Launched the Ausfilm video series featuring six Objectives: above the industry average - Industry Average a video marketing campaign showcasing Ausfilm interviews from international filmmakers on the • Raise awareness internationally of Ausfilm member Open Rate: 21.15%; Industry Average Click-Through member PDV facilities. Ausfilm Channel talent and services as part of the overall Ausfilm Rate: 2.35%. • Korean translated incentive brochure – provided to talent campaign. Objectives: Austrade Korea Marketing Mix: • Promote the world-class post and sound facilities • Mandarin translated site on ausfilm.com including Tactic: • 4 x creatively designed digital emails that Australia has to offer news post pages to feature regular news in • Executed a digital campaign over four weeks to • Website campaign page on ausfilm.com. • ‘Myth bust’ false perceptions from the US Mandarin via Ausfilm’s Mandarin newsletters Ausfilm’s global client database. side that Australian facilities are not equipped (in • 19 digital e-newsletters with 131 blog posts to global comparison to the US) clients • Increase enquiries and project leads for the PDV • Two Mandarin digital e-newsletters with 27 blog Offset within Ausfilm’s post and sound corporate posts in Mandarin. members • Increase awareness of post and sound talent in Australia.

Tactic: • Produced a series of individual member facility tour videos • Launched videos at Ausfilm Week Los Angeles’ TALENT CAMPAIGN PART 2: Australian Incentives Seminar. Metrics: Marketing Mix: WIZARDS OF OZ • Ausfilm’s Wizards of Oz • Reprint of the More Bang for Your Buck sales This was a digital campaign featuring the Wizards of campaign was successful across booklet for distribution at Ausfilm Week Los Oz feature article in Ausfilm’s print publication. engagement with Ausfilm’s Angeles primary target audience in • Nine mini-docos for each post and sound member THIS MONTH AUSFILM CELEBRATES AUSTRALIA’S TALENTED HEADS OF DEPARTMENT IN OUR WIZARDS OF OZ CAMPAIGN – THE MAGICIANS OF OUR SCREEN INDUSTRY. Objectives: the US. The results for Wizards featuring interviews with member representatives WITH IMPRESSIVE SKILL SETS, AN UNRIVALLED WORK ETHIC, A PASSION HONED OVER 30 YEARS WORKING ON LOCAL AND INTERNATIONAL FILMS, AND MANY SCOOPING UP LOCAL AND • Raise awareness of the globally awarded and in INTERNATIONAL SCREEN AWARDS, AUSTRALIAN CREWS ARE AMONG of Oz illustrate that overall this and showcasing members’ facilities THE MOST IN-DEMAND IN THE WORLD.

OUR WIZARDS OF OZ FEATURE IS A CELEBRATION OF AUSSIES WORKING BEHIND THE CAMERA WITH DIRECTORS AND PRODUCERS demand HODs available in Australia to work on TO CREATE MAGIC ON SOME OF THE WORLD’S MOST SUCCESSFUL campaign has exceeded industry • Online promotion via ausfilm.com and Ausfilm’s FILMS AND TELEVISION SERIES. THESE WIZARDS OF OZ ARE TRULY international productions MASTERS OF THEIR CRAFT WITH FANTASTIC STORIES TO SHARE. EDM averages. Over the two YouTube channel • Continue to build confidence within the DAVID HIRSCHFELDER Wizards of Oz EDM’s the average • 10 x Social media posts COMPOSER international screen market that Australian crews open rate was 30.20%and • Featured in Ausfilm client newsletters over two and creatives will deliver world-class standards on average click-through rate at months. their productions, on budget and on time 4 .22% . • Expand campaign reach globally.

When I met Shekhar Karpur the director of Elizabeth … his description was so evocative that I Marketing Mix: could hear the music immediately. Tactic: • 2 x creatively designed digital

• Executed a print and digital campaign over 2 weeks CAPPI IRELAND emails COSTUME DESIGNER across Ausfilm’s digital platforms to Ausfilm’s global • Website campaign page on client database ausfilm.com • Publicity and media campaign. • Promotional homepage click motivator

In India for the filmLion I was standing on a table in the Distribution: slums of Kolkata trying to dress hundreds of extras in 80s • Social media imagery and posts. costumes while calling out instructions to them in Hindi. • Global

GUY NORRIS SUPERVISING STUNT COORDINATOR

22 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 23

…the opening crash of Max’s car [in Mad Max: Fury Road] before he gets captured... I did the take-off and the crash and it was amazing to be in the exact same car I was in 30 years after the original Mad Max [film].

LESLEY VANDERWALT COSTUME DESIGNER

I’m not sure whether it is the people, the locations or the story that make them memorable or a combination of all three when magic happens… Mad Max: Fury Road has to be one of them.

PJ VOETEN FIRST ASSISTANT DIRECTOR

When we started Mad Max: Fury Road I didn’t have any kids and by the time it ended my 12-year old son was one of the War Boys! HACKSAW RIDGE

DR STRANGE LION WINNER LION

TANA DEEPWATER PETER GRACE, ROBERT HORIZON MACKENZIE & ANDY WRIGHT ® SOUND MIXING EMILE SHERMAN & AUSSIES AT THE OSCARS AUSSIES AT THE OSCARS® ANGIE FIELDER AUSFILM CELEBRATES ALL THE WINNERS AND CAMPAIGN HACKSAW RIDGE BEST PICTURE NOMINEES OF THE 89TH ACADEMY AWARDS® This year the Australians stormed the Oscars with a record number of To support Ausfilm’s year of talent a digital 14 nominees at Sunday’s ceremony. Since the Oscars started in 1929 LION Australians have received 172 nominations and 56 wins. campaign was executed detailing Australian GREIG FRASER nominees and winners over the past 89 years of CINEMATOGRAPHY Oscars® histroy. The campaign was launched a MARTIN BUTLER, BENTLY TAKE A TOUR OF AUSSIES AT THE OSCARS day after the 89th Academy Awards® on the 27th February, incorporating results from the 2017 LION DEAN & CAROLYN JOHNSON ceremony. FOREIGN LANGUAGE FILM AUSFILM CONGRATULATES ITS MEMBERS WHO DELIVERED WORK ON HACKSAW RIDGE, LION, DR STRANGE, DEEPWATER HORIZON, TANNA Objectives: • Demonstrate the long-standing depth of TANNA Australian talent and to celebrate Australian MEL GIBSON talent’s success, both in front of and behind the DIRECTING camera on the international stage JASON BILLINGTON • Increase awareness of the breadth of award- winning Australian talent VISUAL EFFECTS HACKSAW RIDGE • Activate a digital conversation about Australia’s Academy Award® success. DEEPWATER HORIZON Tactic: • Produced a digital timeline from 1929 to 2017 NICOLE KIDMAN ROBERT MACKENZIE detailing all Australian Academy Award® winners and nominees during this time ACTRESS IN A & ANDY WRIGHT SPECIAL MENTION TO • Provided Ausfilm members ticket discounts on SUPPORTING ROLE SOUND EDITING Oscar® nominated films through a partnership VINCE CIRELLI with domestically. LION HACKSAW RIDGE VISUAL EFFECTS Distribution: DOCTOR STRANGE • Global

LUKE DAVIS Marketing Mix: • 2 x digital email campaigns WRITING • Website campaign page on ausfilm.com (ADAPTED SPECIAL MENTION TO • Paid social media advertising. SCREENPLAY) AUSTRALIAN FILM Metrics: BEST PICTURE LION • Successful. Overall 700 website views within the first few days of launch. The EDM open rate was HACKSAW RIDGE 33.89% exceeding industry standards.

24 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 25 MAKE IT IN AUSTRALIA: POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIA

DIRECT FOREIGN INVESTMENT PRODUCTION FORMAT PRODUCTION COMPANY/ TERRITORY DISTRIBUTOR AUSFILM STRATEGIC DIRECTION 1: 24 HOURS TO LIVE FEATURE FILM THUNDER ROAD PICTURES USA/CHINA SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY A WRINKLE IN TIME FEATURE FILM WALT DISNEY PICTURES USA AQUAMAN FEATURE FILM WARNER BROS. USA DC COMICS ALIEN: COVENANT FEATURE FILM TWENTIETH CENTURY FOX USA/UK PHYSICAL PRODUCTIONS ATTRACTED TO AUSTRALIA SCOTT FREE

BATTLE OF THE SEXES FEATURE FILM CLOUD EIGHT FILMS USA/UK PRODUCTION FORMAT PRODUCTION COMPANY/ LOCATIONS FILMED TERRITORY FOX SEARCHLIGHT PICTURES DISTRIBUTOR BLACK PANTHER FEATURE FILM MARVEL STUDIOS USA PACIFIC RIM: UPRISING FEATURE FILM LEGENDARY NEW SOUTH WALES USA WALT DISNEY PICTURES ENTERTAINMENT QUEENSLAND UNIVERSAL BRIGHT FEATURE FILM CLUBHOUSE PICTURES USA OVERBROOK ENTERTAINMENT AQUAMAN FEATURE FILM WARNER BROS. QUEENSLAND USA NETFLIX DC COMICS Feature Film CRAZY RICH ASIANS FEATURE FILM COLOR FORCE USA BLEEDING STEEL FEATURE FILM HEYI PICTURES NEW SOUTH WALES CHINA SK GLOBAL WARNER BROS. VILLAGE ROADSHOW DEEPWATER HORIZON FEATURE FILM SUMMIT ENTERTAINMENT USA ENTERTAINMENT ASIA WALT DISNEY PICTURES

CHOSEN TV SERIES SONY PICTURES NEW SOUTH WALES CHINA DOCTOR STRANGE FEATURE FILM MARVEL STUDIOS USA ENTERTAINMENT WALT DISNEY PICTURES PLAYMAKER IQIYI FEUD TV SERIES FOX 21 TELEVISION STUDIOS USA FX NETWORK

BUTTERFLIES OVER THE TV SERIES YOUKU TUDOU NEW SOUTH WALES CHINA FIRST THEY KILLED MY FATHER: A FEATURE FILM NETFLIX USA SEA OPAL FILMS DAUGHTER OF CAMBODIA REMEMBERS SPEED TV SERIES 57 FILMS SOUTH AUSTRALIA CHINA GAME OF THRONES SEASON 6 TV SERIES HBO USA CIWEN MEDIA CO. GENERATOR ENTERTAINMENT GAME OF THRONES SEASON 7 TV SERIES HBO USA THE LONGEST SHOT FEATURE FILM SAINT ENTERTAINMENT VICTORIA CHINA GENERATOR ENTERTAINMENT LIGHTSTREAM PICTURES GHOST IN THE SHELL FEATURE FILM PARAMOUNT PICTURES USA/CHINA DREAMWORKS, HUAHUA MEDIA

26 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 27 POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIA...CONT PRODUCTION FORMAT PRODUCTION COMPANY/ TERRITORY PRODUCTION FORMAT PRODUCTION COMPANY/ TERRITORY DISTRIBUTOR DISTRIBUTOR GUARDIANS OF THE TOMB FEATURE FILM ARCLIGHT AUST/CHINA THE GREAT WALL FEATURE FILM LEGENDARY EAST USA/CHINA SLEEPING OTTERS PRODUCTIONS UNIVERSAL PICTURES GHOSTBUSTERS FEATURE FILM COLUMBIA PICTURES USA VILLAGE ROADSHOW PICTURES THE LEFTOVERS SEASON 3 TV SERIES HBO USA WARNER BROS. TELEVISION GUARDIANS OF THE GALAXY VOL. 2 FEATURE FILM MARVEL STUDIOS USA FILM 44 WALT DISNEY PICTURES THE LEGO® BATMAN MOVIE FEATURE FILM WARNER BROS. ANIMATION USA DC ENTERTAINMENT, LEGO® IRON FIST TV SERIES MARVEL TV, WALT DISNEY TV USA SYSTEMS A/S, ROADSHOW FILMS NETFLIX, ABC STUDIOS THE LEGO® NINJAGO MOVIE FEATURE FILM VILLAGE ROADSHOW PICTURES USA JOHN WICK: CHAPTER 2 FEATURE FILM SUMMIT ENTERTAINMENT USA WARNER BROS. ANIMATION LIONSGATE LEGO® SYSTEMS A/S JUMANJI: WELCOME TO THE JUNGLE FEATURE FILM SONY PICTURES ENTERTAINMENT USA THOR: RAGNAROK FEATURE FILM MARVEL ENTERTAINMENT USA RADAR PICTURES WALT DISNEY PICTURES MARVEL STUDIOS LARRIKINS FEATURE FILM DREAMWORKS ANIMATION USA UNDERWORLD: BLOOD WARS FEATURE FILM LAKESHORE ENTERTAINMENT USA SCREEN GEMS SKETCH FILMS LOGAN FEATURE FILM TWENTIETH CENTURY FOX USA DONNERS’ COMPANY VALERIAN AND THE CITY OF A FEATURE FILM EUROPACORP FRANCE THOUSAND PLANETS FUNDAMENTAL FILMS OUTCAST TV SERIES CIRCLE OF CONFUSION USA FOX INTERNATIONAL STUDIOS xXx: THE RETURN OF XANDER CAGE FEATURE FILM SHANGAHI FILM GROUP USA/CHINA REVOLUTION STUDIOS PATRIOT TV SERIES AMAZON USA RK FILMS, HUAHUA MEDIA

PIRATES OF THE CARIBBEAN: DEAD FEATURE FILM WALT DISNEY STUDIOS USA MEN TELL NO TALES JERRY BRUCKHEIMER FILMS

PACIFIC RIM: UPRISING FEATURE FILM LEGENDARY ENTERTAINMENT USA/CHINA UNIVERSAL PICTURES SPIDER-MAN: HOMECOMING FEATURE FILM COLUMBIA PICTURES USA MARVEL STUDIOS

STILL STAR-CROSSED TV SERIES SHONDALAND USA ABC STUDIOS THE COMMUTER FEATURE FILM OMBRA FILMS USA STUDIOCANAL LIONSGATE THE DARKNESS FEATURE FILM BLUMHOUSE PRODUCTIONS USA CHAPTER ONE FILMS THE FATE OF THE FURIOUS FEATURE FILM UNIVERSAL PICTURES USA CHINA FILM CO.

28 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 29 CONNECTING WITH MEMBERS NEW CORPORATE MEMBER COMPANIES AUSFILM STRATEGIC DIRECTION 2: ENSURE ENGAGEMENT WITH MEMBERS

MEMBER ENGAGEMENT MONTHLY PRODUCTION LEADS CALL MEMBERSHIP SURVEY Ausfilm hosts a monthly production leads Ausfilm also conducted a qualitative survey of conference call for members. This also provides an members, the results of which were collated and DRONE CINEMATOGRAPHY opportunity for the state screen agencies to update used by the Ausfilm Board in planning for 2016/17. A members on production in each state. The Ausfilm final copy of the report was also made available to team also provides a policy, marketing and missions members. Members are surveyed bi-anually. update.

MEMBER MEETINGS MEMBER PROMOTIONAL CAMPAIGN Ausfilm staff in both Sydney and Los Angeles met on Ausfilm Membership Retention

a regular basis with member businesses, conducting Campaign – We’ve Got Your Back! AUSFILM MEMBERSHIP NEW PLATINUM MEMBERS over 97 meetings during the year. As part of Ausfilm’s membership

The Executive Vice President, International recruitment and retention strategy, WELCOME BACK TO AUSFILM Ausfilm members are the best in the screen business in Australia and we are proud to promote your expertise and knowledge to the global Production and Client Liaison Executive travelled to a campaign was developed to screen industry. Thank you for your continuing support in our efforts to secure productions to Australia we will continue to help you connect to leading international filmmakers. It’s going to be another busy 12 months marketing your business in the global marketplace so to help you along we’ve provided you with the Australia in August 2016 and met with all members acknowledge the ongoing support of Ausfilm Survival Pack. Just in case you need a little back up. across Australia. The Director of Operations Ausfilm’s membership. travelled to Sydney and met with Sydney based members. Objective: • To thank members for their ongoing support. MEMBER EVENTS Member engagement also included networking Tactic: events as part of the familiarisation programs with • Provide tongue-in-cheek survival packs to all visiting overseas clients/filmmakers and domestic members at the AGM. industry networking events for members in Sydney, Adelaide, Brisbane and Melbourne throughout the Marketing Mix: year. • Business survival pack for members when they travel. Four Platinum Member dinners were held throughout the year as part of Ausfilm’s NON-RENEWING MEMBERS familiarisation scouts.

Ausfilm hosted a seminar for members on federal government grants. Kate Nicholls from Avant Group ran this seminar.

The overseas missions in the USA and China, not only give members an opportunity to pitch for new business, but are a real and tangible way for members to engage with Ausfilm and with their peers.

30 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 31 MEMBERSHIP AS AT 30 JUNE 2017

GOVERNMENT AGENCY PARTNERS CORPORATE MEMBERS

POST SOUND

PLATINUM MEMBERS

DRONE CINEMATOGRAPHY

32 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 33 AUSFILM’S INTERNATIONAL AND DOMESTIC EVENTS PROVIDE MEMBERS AND THE AUSTRALIAN SCREEN AUSFILM’S CORE INDUSTRY A PLATFORM TO STRENGTH IS DEVELOP INTERNATIONAL IDENTIFYING AND PARTNERSHIPS, SECURE WORKING WITH KEY PRODUCTION LEADS AND INDUSTRY DECISION DEEPEN THEIR ENGAGE- MAKERS, GOVERNMENT MENT WITH GLOBAL AND INDUSTRY SCREEN EXECUTIVES OR STAKEHOLDERS TO STRATEGIC PARTNERS. IMPROVE AUSTRALIA’S PRODUCTION ENVIRONMENT.

34 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 35 AUSTRALIAN GOVERNMENT REVIEWS REPORT OF THE ACTIVITIES OF THE AUSFILM FINANCE, AUDIT AND RISK COMMITTEE Ausfilm contributed to three reviews of the 1 JULY 2016-30 JUNE 2017 OUR PEFORMANCE - screen production sector conducted in the 2016/17 year. These included: The Committee is Jenni Tosi (Chair), Wayne Borg, Ian Booth, Elle Croxford and Debra Richards (Secretary). POLICY & GOVERNANCE FOREIGN POLICY WHITE PAPER The Committee met four times throughout the year AUSFILM STRATEGIC DIRECTION 3: This was public consultation by the Department (10 & 18 August 2016, 28 April 2017; and resolution via of Foreign Affairs and Trade on the email 18 June 2017). ENSURE AN OPERATIONALLY SOUND & EFFICIENT ORGANISATION development of a Foreign Policy White paper. The Committee considered a range of matters including the draft audited statements; regular HOUSE OF REPRESENTATIVES STANDING COMMITTEE cost reports and proposed budgets for both BOARD AND GOVERNANCE ON COMMUNICATIONS AND THE ARTS Ausfilm International and Ausfilm USA; financial Ausfilm maintains and develops effective and bookkeeping systems; risk management There were six board meetings in 2016/17 in July, communication with both the Australian This Committee is looking at factors contributing issues and funding reports for the Department of September, December, February, April and June. Government and with the non-government parties, to the growth and sustainability of the Australian Communications and the Arts. Caroline Pitcher (Deluxe Australia) retired from meeting through-out the year with Parliamentarians film and television industry. It is expected that the the Ausfilm Board at the end of her term. Simon and government representatives across a range Committee will report with recommendations by The Committee also conducted a review of its Rosenthal (Iloura) was elected by the corporate of portfolios that have an impact on the film the end of 2017. Charter (required every three years); and made members for a three-year term. Michael Brealey sector. Aside from Communications and the Arts a recommendation for the appointment of a new (CEO, Create NSW) joined the board. The board these include Treasury, Finance, Foreign Affairs auditor. thanked Courtney Gibson (CEO, Screen NSW) for and Trade, Tourism and Investment, Education DEPARTMENT OF COMMUNICATIONS AND THE ARTS, her contribution. and Immigration. These meetings focused on THE AUSTRALIAN COMMUNICATIONS AND MEDIA A new auditor, Rosenfeld Kant & Co was appointed explaining the need for an increase to the Location AUTHORITY AND SCREEN AUSTRALIA to conduct Ausfilm’s 2016/17 audit. The Committee Officers from the Department of Communications Offset in order for Australia to remain competitive and Board thank and acknowledge its longstanding and the Arts attend as observers at each Ausfilm in attracting big budget, international screen This review’s objective is to provide policy auditor Christopher Coote & Co which continues Board meeting. production to Australia for the benefit of the options to Government on the most efficient to be engaged to conduct Ausfilm Corporate Board industry and the economy. and effective support mechanisms to ensure member elections. the ongoing availability of Australian screen ADVICE AND INFORMATION Ausfilm USA also facilitated meetings with studio content to domestic and international audiences executives for the Minister for Foreign Affairs, the regardless of platform. The review is expected to FUNDING AGREEMENT Ausfilm maintained relationships with the Minister for Trade, Tourism and Investment, and the report to the Government by the end of 2017. Department of Communications and the Arts Australian Ambassador to the USA. The Funding Agreement with the Department of throughout the reporting period including meetings Ausfilm also provided a submission to the annual Communications and the Arts contains a budget with Sally Basser, First Assistant Secretary, Arts, Lyn Federal Budget process. and key performance indicators (KPIs). Ausfilm is Allan, Assistant Secretary, Creative Industries and PARLIAMENTARY SCREENINGS required to report to the federal government twice a Sector Development and Caroline Fulton, Director, year in relation to the KPIs and Ausfilm’s income and Film Policy and Incentives. Three parliamentary screenings were shown RESEARCH REPORT ON THE VALUE expenditure. Upon acceptance of these reports the featuring international productions made in OF FOOTLOOSE PRODUCTION: federal government advances the allocated funding Ausfilm and staff from the Department of Australia and worked on by Ausfilm members. AN ESTIMATE WITH CASE STUDIES tranche early in the relevant financial and calendar Communications and the Arts communicate on a These included:The Shallows; The LEGO® Batman years. regular informal basis for an exchange of industry Movie; and Alien:Covenant. Ausfilm’s Head of Policy and Research related information and to keep the Department commissioned Price Waterhouse Coopers abreast of production flows and issues concerning These screenings are hosted by the Minister for to support a research report with extensive Australia in the offshore production sector. Communications, Minister for the Arts, Senator the analysis of the global value of footloose feature Hon. Mitch Fifield. Ausfilm works in partnership with production. Ausfilm also invites Ministers and relevant the Department of Communications and the Arts government representatives within the Department for each screening. to attend missions and to undertake set visits.

36 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 37 APPENDICES AUSFILM BOARD ORGANISATIONAL CHART CHAIR BOB MCMULLAN DEPUTY CHAIR ZAREH NALBANDIAN Animal Logic CORPORATE MEMBER TONY CLARK Rising Sun Pictures CORPORATE MEMBER LYNNE BENZIE Village Roadshow Studios DEBRA RICHARDS CORPORATE MEMBER WAYNE BORG Fox Studios Australia CEO AUSFILM INTERNATIONAL CORPORATE MEMBER SIMON ROSENTHAL Iloura SCREEN AGENCY BOARD POSITION IAN BOOTH Screenwest SCREEN AGENCY BOARD POSITION ANNABELLE SHEEHAN South Australian Film Corporation SCREEN AGENCY BOARD POSITION *MICHAEL BREALEY (from February 2017) Create NSW SCREEN AGENCY BOARD POSITION JENNI TOSI Film Victoria SCREEN AGENCY BOARD POSITION RICHARD HARRIS Screen Australia *Courtney Gibson held this Screen Agency Board position from July 2016 – January 2017 ANNIE LUCAS NICK HERD RACHELLE GIBSON KATE MARKS under the Screen NSW brand – now Create NSW. EXECUTIVE ASSISTANT & HEAD OF POLICY HEAD OF MARKETING & EXECUTIVE VICE PRESIDENT OPERATIONS MANAGER & RESEARCH BUSINESS DEVELOPMENT INTERNATIONAL PRODUCTION AUSFILM INTERNATIONAL AUSFILM INTERNATIONAL AUSFILM INTERNATIONAL AUSFILM USA BOARD OBSERVERS

AUSTRALIAN GOVERNMENT BOARD OBSERVER CAROLINE FULTON Department of Communications and the Arts SCREEN AGENCY BOARD OBSERVER TRACEY VIEIRA Screen Queensland JENNY BROOKS CAROLINE RAFFAN MEGANE PUILLANDRE BOOKKEEPER (P/T) SENIOR MARKETING EXECUTIVE DIGITAL MARKETING & CONTENT AUSFILM INTERNATIONAL AUSFILM INTERNATIONAL COORDINATOR (CONTRACT) AUSFILM INTERNATIONAL FINANCE AND AUDIT COMMITTEE

CHAIR JENNI TOSI Film Victoria MEMBER IAN BOOTH Screenwest MEMBER ELLE CROXFORD Cutting Edge MEMBER WAYNE BORG Fox Studios Australia MICHELLE SANDOVAL VIVIEN FLITTON SECRETARY DEBRA RICHARDS Ausfilm CEO CLIENT LIAISON EXECUTIVE DIRECTOR OF OPERATIONS AUSFILM USA AUSFILM USA STAFF, BOARD MEMBERS & COMMITTEE MEMBERS AT 30 JUNE 2017

38 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 39 AUSFILM PLATINUM MEMBERS

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