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Annual Report 2016/17 Contents ANNUAL REPORT 2016/17 CONTENTS WHAT WE DO 4 OUR YEAR IN NUMBERS 6 MESSAGE FROM THE CHAIR 8 MESSAGE FROM THE CEO 10 CONNECTING WITH OUR CLIENTS 12 AUSFILM PARTNERS 18 MARKETING & COMMUNICATIONS 20 MAKE IT IN AUSTRALIA: DIRECT FOREIGN INVESTMENT 26 CONNECTING WITH MEMBERS 30 OUR PERFORMANCE - POLICY & GOVERNANCE 36 APPENDICES 38 Sir Ridley Scott on the set of Alien: Covenant in Australia © 20th Century Fox 2 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 3 WHAT WE DO Ausfilm helps filmmakers find what they need in Ausfilm USA works with the Sydney Ausfilm OUR PURPOSE Australia to bring their stories to life. office in promoting Australia’s film and television production incentives; diverse locations; sound Ausfilm markets Australia’s Screen Production stages; sound and music studios; post-production Incentive Scheme which comprises the 16.5% and visual effects companies; and award-winning TO MAXIMISE THE AMOUNT OF Location Offset, 30% PDV (post, digital and visual filmmaking talent. effects) Offset and 20-40% Producer Offset. The INTERNATIONAL PRODUCTION SPEND IN Location and PDV Offsets are administered by the Ausfilm is the gateway for international filmmakers Department of Communications and the Arts. The looking to film, post and/or co-produce in AUSTRALIA. Producer Offset is administered by Screen Australia. Australia. Ausfilm is a unique partnership organisation The Ausfilm team in Australia and USA provide between private industry and government. This information and referrals to international partnership comprises Australia’s federal and filmmakers about Australia’s: state governments, the major studio complexes, production service providers and leading post, • Screen production incentives; OUR STRATEGIC DIRECTIONS visual effects, animation and sound and music • Official co-productions; studios. • Studio complexes, production services and equipment providers; Ausfilm is supported by the Australian Government • Post-production, music, sound, digital and visual 1 SECURE OPPORTUNITIES & ENABLE GROWTH through the Department of Communications and effects capability and facilities, travel, freight and the Arts. legal services and immigration requirements. OF THE AUSTRALIAN SCREEN INDUSTRY Ausfilm’s head office is based in Sydney, and our subsidiary organisation, Ausfilm USA Inc. is based in Los Angeles and is governed by a Board of Directors. 2 ENSURE ENGAGEMENT OF MEMBERS Ausfilm in Australia is governed by a Board of Directors comprising five government screen agencies including Screen Australia and five 3 ENSURE AN OPERATIONALLY corporate member companies with an independent Chair. SOUND & EFFICIENT ORGANISATION 4 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 5 OUR YEAR IN NUMBERS MARKETING & COMMUNICATIONS 8 Global marketing campaigns SALES LEADS 21 Global direct digital client campaigns 157 Digital blog posts LA introductions186 for Ausfilm members, Australian producers and industry professionals 7 International Physical 82 Production Total international projects Ausfilm is tracking Projects Attracted AUSFILM MEMBERSHIP AUSFILM’S 55 7 Federal, state & local agencies New project leads 23 Corporate members GLOBAL AUSFILM & STATE AGENCY FUNDED SCOUTS: 8 Platinum members US executives Chinese producers 4 New corporate members 7 4 (2 supported by the Australian Embassy in Beijing -DFAT) PRESENCE USA, CANADA, CHINA 367 US meetings with studio executives & producers 40 MEMBER ENGAGEMENT 3 International Major international Ausfilm-hosted events 40 Post, Digital 97 Member engagement meetings Australia & USA & VFX Projects 30 Prospective member pitches MILLION Attracted 26 ESTIMATED TOTAL DIRECT FOREIGN INVESTMENT 9 Australian events hosted for members Global events & markets hosted or attended 6 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 7 MESSAGE FROM THE CHAIR In 2016/17 Ausfilm continued with significant Ausfilm continued to provide advice and information advocacy work at the Federal level to ensure to the Australian Government in relation to screen Australia can remain internationally competitive production, domestically and internationally, and as a production destination. While advocacy engaged with other Commonwealth agencies for around an increase to the Location Offset is yet to the exchange of information and co-ordination of AUSFILM WILL CONTINUE TO WORK HARD TO bear fruit, submissions and evidence to the House promotional and marketing activities. of Representatives Communication and Arts ENSURE THE OUTCOME OF THESE REVIEWS SEES Committee inquiry show there is industry wide In April, the Board reappointed Debra Richards for a THAT INCREASE (TO THE LOCATION OFFSET) support to increase the level to 30%. three year term as CEO. I want to thank Debra and all the Ausfilm staff for their hard work during the year. MADE PERMANENT. This is encouraging not only for the recommendations that the Committee may The make up of the Ausfilm Board changed at the ultimately make, but is relevant to the review of September 2016 Annual General Meeting (AGM), Australian content and the incentives program being with the retirement of Caroline Pitcher (Deluxe conducted by the Department of Communications Australia) and the election of Simon Rosenthal and the Arts, Screen Australia and the Australian (Iloura). Michael Brealey, CEO, Create NSW also Communications and Media Authority. joined Screen Agency Board members Ian Booth, Richard Harris, Jenni Tosi and Annabelle Sheehan Prior to this review the Australian Government on the Board this year. Two Corporate Member announced a one-off grant on top of the Location Board positions become vacant for the coming year Offset for Warner Bros. Aquaman, currently with Lynne Benzie and Wayne Borg’s terms expiring shooting at Village Roadshow Studios. Ausfilm at the 2017 AGM. Both are eligible for re-election. appreciates the support of the Australian Government and the general support of the The Ausfilm Board continues to provide a dedicated Australian screen production incentives from all investment of time and focus on the work of Ausfilm parties within the federal parliament. Ausfilm will ensuring it is positioned as an internationally continue to work hard to ensure the outcome of respected screen marketing organisation and these reviews sees that increase made permanent. has also continued to greatly assist Ausfilm’s key advocacy work both at the Federal and state level. Ausfilm has also been busy with an extensive The Board met six times during the 2016/17 year. number and range of marketing & promotion, I want to thank the Board for their service and research and advocacy initiatives. Ausfilm contribution during the year. continued its work to encourage international screen production and post-production to The Board has been greatly assisted in its Australia, including major missions in LA and in governance function by the Finance, Audit and Risk China, business matching projects and showcasing (FAR) Committee, Chaired by Jenni Tosi, CEO, Film Australia’s talent, services and facilities. Ausfilm’s Victoria. Thank you to Jenni and the FAR Committee efforts in China, in partnership with the Australian for their work. Jenni will leave Film Victoria at the Embassy Beijing and Screen Australia has started end of this year and I want to thank her for her many to pay dividends with increased levels of Chinese years of service to Ausfilm and wish her luck in her production and rising interest in Australia through new endeavours. location scouts. Ausfilm also appreciates the recent focus on assisting the industry from Austrade’s team Bob McMullan L-R: Zareh Nalbandian, Animal Logic; Debra Richards, in Australia and China. Chairman Ausfilm; Senator the Hon. Mitch Fifield, Minister for Communications, Minister for the Arts; and the Hon. Bob McMullan at a parliamentary screening of The LEGO® Batman Movie. 8 AUSFILM | Annual Report 2016/17 AUSFILM | Annual Report 2016/17 9 MESSAGE FROM THE CEO AUSFILM HIGHLIGHTS 2016/17 Seven international productions attracted to Australia: 2016/17 has been another significant year for Ausfilm and Ausfilm continues its promotion of Australia its members, including the first full year of operation internationally as the preferred destination for production for Ausfilm USA; increased membership and more and post-production, showcasing our members as “the platinum members; increased member engagement with best of the best” through our international missions and • Aquaman - Warner Bros. (USA) international clients, with each other and with the Ausfilm Ausfilm’s marketing campaigns which have gone to the team. Seven international physical productions were next level. This has delivered more engagement for our • Pacific Rim: Uprising - Legendary (USA/China) attracted including Aquaman and 40 international Post, clients and members with the launch of the new Ausfilm Digital and Visual Effects (PDV) projects attracted with an website; the 2nd edition of our high-end print publication; • Bleeding Steel - HeYi Pictures/Village Roadshow Entertainment Asia (China) estimated $240 million plus direct foreign investment. new video content marketing and enhanced social media strategies; targeted digital campaings, seminars, events, • Chosen - Sony Pictures Entertainment/Playmaker/IQiYi (China) Major projects attracted the previous year and filmed in and media publicity campaigns.The adjacent page lists a Australia were released worldwide including The LEGO® number of highlights throughout the year. • Butterflies Over the Sea
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