Design Forecast 2016 from the Co-Ceos
Design Forecast 2016 From the Co-CEOs We always look ahead. For 2016’s Design Forecast, we challenged ourselves to look out 10 years. Design shapes the future of human experience to create a better world. This credo is the basis of our Design Forecast. For 2016, we asked our global teams to consider how people will live, work, and play in the cities of 2025. Their insights will give our clients an insider view of the issues design will confront in the next decade. Finding opportunities requires insight and imagination. Our newly opened Shanghai Tower speaks to how we help our clients reframe the present to meet the needs of tomorrow. Design is how we do it. It makes insight actionable, creates meaningful innovation, and calls a thriving future into being. Andy Cohen, FAIA, IIDA Diane Hoskins, FAIA, IIDA, LEED AP Co-CEO Co-CEO Shanghai Tower, Shanghai on the cover: The Tower at PNC Plaza, Pittsburgh ii 1 Gensler Design Forecast 2016 Metatrends Embracing shaping the our iHumanity. 1 Digital will be such an integral part of daily life that world of 2025. we’ll leverage it much more fully. We’ll accept how it interacts with us, consciously feeding its data streams to make our lives better. Our iHumanity Looking across our markets, will be a shared, global phenomenon, but different we see six metatrends that will locales and generations will give it their own spin. transform how we live, work, and play in the next decade. Leading “smarter” lives. 2 We’ll live in a “made” environment, not just a “built” one.
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