12 Advertorial Friday, July 28, 2017 CHINA DAILY

ity supplies in the following years. Healthcare Wang Huiping, deputy direc- tor of the Hainan provincial fi nance department, said the o erings duty-free policy has served as Tourist island creating new a big attraction for the island. Total sales at the island’s two duty-free shops grew to 6 bil- to boost lion yuan last year from 980 million yuan in 2011. Hainan attractions for visitors “Hainan Gifts”, a platform o, ering tourists locally made products, is being enhanced By ZHUAN TI to promote the development, [email protected] research, design, production and sale of tourist souvenirs Hainan will bring with Hainan characteristics forth innovative health- and to cultivate new experi- care products to meet ences for visitors. consumer demand, and By making good use of the speed up the development Wenchang satellite launch of the healthcare indus- center in the eastern part of try to make the island the province -- China’s fourth a health and longevity space launch center, which island, according to a plan was put into operation in June recently released by local 2016 -- Hainan will construct a authorities. space theme park, a commer- Hainan authorities cial space complex and themed said it will make full hotels to promote the space use of the advantages of industry’s development and to the preferential policies drive forward space-themed granted to the Boao Lech- tourism. eng International Medi- Tourism infrastructure cal Tourism Pilot Zone, and public services are also which was approved by WANG KAI / FOR CHINA DAILY a top concern for the provin- the State Council in 2013. cial government in exploring It will also accelerate new consumption markets. infrastructure construc- By MA ZHIPING made Hainan a dreamland for New expressways and high- tion to attract more high- and LIU XIAOLI in Haikou young couples preparing their ways will circle or run through end medical healthcare wedding photos and honey- the island. The current two projects and establish the Hainan, a well-known tropi- moons. The island province will major airports -- Haikou Mei- zone as a platform provid- cal tourist island at the south- continue to cultivate its special lan International Airport and ing world-class interna- ernmost point of China, plans attraction resources to build 12 Sanya Phoenix International tional medical technical to foster new attractions to bases and develop more hon- Airport -- are being expanded. services. meet the diversifying needs of eymoon products to boost the Connections linking the air- Xia Feng, deputy direc- tourists, as well as to gener- wedding travel business. ports and scenic spots via bus tor of the China (Hainan) ate stronger and sustainable In addition, Hainan will stations and railway stations Institute for Reform and power for boosting supply-side make use of the special poli- are also being upgraded. Tour- Development, said: “The structural reform and further cies on low-altitude flying ists also have more choices pilot zone is expected to upgrading the province as an granted by the State as a spe- following the building of new ease the confl icts between international tourist destina- cial economic zone to estab- lanes for hiking, biking and strong tourist demand for tion. lish low-altitude fl ying tour- roller-skating. high-end medical services The government of Hainan ism pilot bases in Haikou, More new fl ight routes that and the shortage of local recently released a plan high- Sanya and Sansha, to further link Hainan with foreign coun- medical care services. It lighting the leading roles of its diversify the local tourism tries and cities, especially Ger- will also help promote the pillar industries in cultivating structure. many, Japan and Australia, are industrial convergence of new attractions that will pres- Rural tourism is also expected to be in operation by the medical tourism, real ent individualized functions, expected to create attractive 2020 and a more fl exible visa estate, exhibition and brand-new designs, exquisite Hainan province, a reputable tropical tourist island at the southernmost point of China, plans to diversify its products, such as leisure- policy will be introduced to convention, and educa- features and sound quality, o erings so as to meet the various needs of tourists. LI QINGCAI / FOR CHINA DAILY farming and eco-tours, as o, er more convenient access tion sectors.” according to Wang Changren, the province is promoting the for overseas tourists. Traditional Chinese deputy director of the Hainan construction of “a hundred Tropical feature high-effi- medicine will be devel- provincial development and attracted 31.46 million tour- 2013. The resort island plans to towns and a thousand villag- ciency agriculture will cultivate oped in depth as a medical reform commission. ists and revenue of 37.14 bil- make this a regular operation es”, a plan set by the provin- more farm produce brands and tourism product and as a The tourism sector, the lion yuan in the fi rst half of this and develop the route into a cial government to advance provide more high-quality agri- new complementary step dominant industry in Hainan, year, up 12.5 and 12.6 percent major tourist attraction. tourism development in rural cultural products by setting up forward for the high-end will be the key focus -- together year-on-year, respectively. More public yacht berths areas. A number of colorful a batch of tropical fruit bases, medical tourism industry. with such industries as medical The govern- Hainan will take advantage and infrastructure will be built experiences are available for developing betelnut process- TCM healthcare tourism and healthcare, tropical-feature of its exclusive natural resourc- on the island to cultivate the tourists, such as the beauti- ing, and expanding pepper, demonstration zones in high-efficiency agriculture, ment will clear es to enrich the special feature yacht industry and new policies ful agro-valleys of roses, rice coconut and co, ee planting as Sanya and Haikou are pro- information, education, culture tourism industry. It will expand will be introduced to loosen fi elds and betelnuts in San- well as the breeding of local ducing moving stories as and recreational sports -- to all the local marine tourism consumption entrance controls for interna- ya, Baoting and Wuzhishan; pigs and chickens. overseas tourists’ health shoulder and share the mission by further developing cruise tional yachts to sail in local villages growing plants and By 2020, a total of 1,000 “agrit- conditions improve after of fostering a group of new con- protection and yacht tourism products, waters. fruits with seeds produced ainment” resorts, 20 national lei- receiving local TCM ser- sumption products, increasing measures and building ocean theme parks Recreational vehicle camp- with satellite science in Wen- sure agriculture and rural tour- vices. effective market supply and and launching water sports, ing leisure tourism, which chang on the eastern coast of ism demonstration sites and 200 Hainan, especially its renewing the consumption build a trans- underwater sightseeing and is becoming more fashion- the island; and many ethnic provincial level sites will o, er southern coastal city of structure and the environment, leisure sea-fishing activities, able around the country, is culture and lifestyle festivals tourists a vivid glimpse of rural Sanya, has gained world- Wang said at a news conference parent market according to the plan. also gaining momentum in around the whole island. lifestyles in Hainan. wide fame for its TCM in Haikou, capital of Hainan In the meantime, construc- Hainan, where a number of Shopping tourism devel- “The government will clear services. Every year thou- province, on Tuesday. environment.” tion of the world-class Haikou standard campsites have been opment is also included in all the local protection measures sands of tourists who visit The government expects and Sanya cruiser terminals are built around tourist resorts Hainan’s new set of con- and build a transparent market Sanya receive TCM treat- annual total retail sales of con- Wang Changren, deputy underway, aimed at providing such as Sanya, Qiongzhong, sumption expansion tasks. In environment. Relevant authori- ment, particularly those sumer goods to reach 194 bil- director of Hainan comprehensive support to the Dongfang, Qionghai, Baot- addition to the current two ties will provide solid policy from Russian-speaking lion yuan ($28.72 billion) by provincial development booming cruiser line business- ing and Wuzhishan. More duty-free department stores, support to social investors in countries with a frigid cli- 2020, a year-on-year rise of 8 and reform commission es. The province is also plan- sites are being developed or the tropical province will terms of capital, tax concession, mate. percent, according to the plan, ning to expand its cruise trip planned to help enrich indi- open more stores and more finance, land-use and talent By 2020, the healthcare as approved by a recent execu- business that connects with vidual driving experiences, channels for duty-free goods. introduction to ensure all the industry is expected to cre- tive meeting of the Hainan pro- 31.46 Hong Kong, Macao and Taiwan while the construction of a Efforts are being made to targets to be met,” said Wang, ate an output value of 100 vincial government. The plan regions, and with countries tourism highway circling the further adjust the provincial deputy director of the provincial billion yuan ($14.8 billion), said the actual figure could million tourists such as Singapore, Malaysia, whole island is underway, duty-free policy -- granted by development and reform com- comprising 5 percent of the even exceed expectations if were attracted to Hainan Indonesia and Brunei. soon to provide more travel the State Council on a pilot mission. province’s gross domestic backed by strong e, orts. province in the fi rst half Cruise ships have been ferry- routes on the tropical island. basis from April 20, 2011 -- to product, according to the The latest o- cial statistics of 2017 ing Chinese tourists from Sanya Tropical feature landscapes, lift limits for each single pur- Contact the writers at mazhip- development plan by Hain- showed that the province to the Xisha Islands since April soft beaches and lifestyles have chase and improve commod- [email protected] an authorities. Holiday paradise preparing for more international guests

By MA ZHIPING its international air routes nic spots, just as tourists usu- the province has made, Hain- and LIU XIAOLI in Haikou to about 100 in the coming ally do. They formed a report an saw more than 520,000 two years to link the island covering required improve- inbound tourist arrivals in the On Wednesday night, July province with more countries ments to ensure the interna- first half of the year, a jump 19, the maiden flight of a involved in the Belt and Road tional standards of the tourism of 57.5 percent from the previ- new air route from Haikou, Initiative, said Wang Changren, island in terms of transporta- ous year, data showed on the the capital city of Hainan deputy director of the Hainan tion, communication, infra- o- cial website of the Hainan province, landed at Manila provincial development and structure and services. tourism authorities. international airport, adding reform commission, at a news Hainan, approved by the “We will further improve the another international route conference on Tuesday. State Council to build itself internationalization standard linking the tropical Chinese He said Hainan is strength- into a top international tour- of Haikou Mission Hills and island with the outside world. ening its cooperation in open- ism destination by 2020, has Lingshui Qingshui Bay, which Hainan, a reputable resort ing more airline and cruise lines made great strides in the past are regarded as demonstration island among domestic tourists, with Belt and Road countries as six years. resorts for foreign tourists, is accelerating the opening of it builds a pan South China Sea The island was named the to meet international guests’ such international routes to lure tourism economic cooperation most desirable overseas tour- requirements, especially Euro- more international tourists. rim and a cruiser economy belt ist destination of 2017 by a pean visitors,” said Sun Ying, There are currently more of Silk Road countries. Tourists are shopping at the Duty Free Department Store in Hainan province. PROVIDED TO CHINA DAILY vote initiated by Hong Kong director of the Hainan tourism than 50 international air Chen Tiejun, deputy direc- Commercial Daily’s online and development commission. routes connecting Hainan tor of the Hainan Tourism social media, which received All these efforts will make with neighboring countries Development Commission, free policy to group visitors from The visa-free policy will be create an attractive destina- 1.61 million e, ective votes. the goals set by the provincial and regions, including Thai- said the island province will 26 countries, including South further updated to benefit tion for foreign tourists via Hainan ranks on the top government for 2020 achiev- land, Japan, South Korea and encourage international Korea, Japan, Russia, Malaysia tourists from 59 countries in many methods. Last year, the of the list among 92 Chinese able, primarily, seeing 80 mil- Hong Kong, Macao and Tai- cruise companies to open and the United States. It allows the near future, according to provincial tourism authori- mainland tourist destinations, lion tourists annually, with 8.5 wan. The province opened routes connecting it to other tour groups of fi ve or more citi- the plan. ties invited overseas experts to with 84,701 votes hailing its percent growth year-on-year. or resumed 30 international countries and regions, thereby zens of the above countries to The plan outlines how inter- experience traveling around natural and tourist service By that time, 1.2 million for- flight lines, with growth of bringing in more tourists. travel to Hainan without a visa national standards will be the island to help identify any advantages. eign visitors will tour Hainan 42.9 percent year-on-year in The provincial government for 15 days. Citizens of Russia, adopted in the tourism sector problems that foreign visitors The local authorities have every year, per capita con- 2016, and for the first time recently released a plan to pro- South Korea and Germany enjoy to improve public services, would likely encounter during recently introduced more pro- sumption will reach 3,500 overseas passengers exceeded mote new consumption prod- an expanded policy, allowing enhance foreign language com- their stay. motional activities in foreign yuan ($519.5), and annual 1 million to reach 1.08 million, ucts in order to boost local groups of two or more citizens to munication skills and improve They spent two weeks travel- countries that target Western tourism revenue will amount according to o- cial statistics. tourism and economy. stay up to 21 days visa free when currency exchange services. ing via high-speed railway, bus, visitors. to 100 billion yuan, with year- Hainan plans to expand The province now o, ers a visa- entering the Hainan border. Hainan is working hard to bicycle and taxi, visiting 34 sce- Thanks to all the efforts ly growth of 11.8 percent.