Philosophy LEGACY OF EXCELLENCE - tsp then LEGACY OF DESIGN EXCELLENCE - tsp now

Spitznagel Reputation: TSP Design Philosophy: - Excellence Great Design Enhances People’s Quality of Life - Integrity - Design leadership provides quality control and consistency to projects - Skilled - Design mentorship creates a - Convincing & Cordial - approach: energy team member, regional design leader, PIC, PM, PA, - Easy Familiarity with People & Community production team members, and market leader - High Expectations - Visual collaboration: client workshops & internal - Tight Organization & Discipline - Regional design leader, PIC, and market leader determine the team for high profile projects - Fairness - The right tools at the right time - Ingrained Sense of Humor - Intuitive/unexpected/inspirational/innovative design - Camaraderie & Teamwork - Knowledge-based results - Highly Proficient - Support marketing with design documents (project phase packages, storyboards, etc.) - Monitored, Critiqued & Rewarded - Client goals + TSP goals = ‘the story’ - Respect & Devotion - TSP design leadership document is a living document - content is applied to weekly PM coordination calls, quarterly presentations, spring conference, fall conference, and then updated appropriately - Design must consider efficiency, cost of construction, and cost of operation - Planning (programming, master planning, etc.) is the ‘bridge’ between client and design - Evolve & connect all TSP offices into one design firm - Design marketing is part of the fee - Mentor young /expect 2-3 competitions per year-per region

Philosophy Philosophy tsp DESIGN philosophy: design redefined TSP’s design philosophy is based on creating an ‘experience’ in every project. Our imagery tells a story about the people who inhabit the spaces we create.

Education Healthcare Community

“The creative design process begins at a very personal but cannot “A client doesn’t always expect great design, we have a reside there and be successful. Success comes with collaboration between responsibility to provide it.” - Troy Miller, Education Market Leader client and design team.” - Paul H. Boerboom, Principal/Senior Architect “It begins with honesty. Ask tough questions through collaboration, “Creativity is as strong a commodity to TSP as the ability to control project and trust intuition.” - Kent Larsen, Healthcare Market Leader product, schedule and budget. It is the only aspect of our profession that cannot be controlled by logic. Intuition, insight, and perception are used to set “Passion. Confidence. Knowledge.” - Michael Jamison, Principal TSP apart from their competition and attract clients who appreciate what creativity does for their company.” - Daniel J. Zutter, Senior Architect “Result of a dialogue, inspirational and emotional.” - Richard Gustaf, CEO

“My philosophy for is driven from a viewpoint that every project “Unexpected solution.” - Ron Mielke, Principal should have an identity that is unique; and that incorporating basic design principles/thoughtful design does not have to increase the construction budget. The gratification is when the client/public experience the building and this uniqueness is realized and welcomed.” - Aimee Bolton, Associate Architect

Philosophy EXPERIENCE • STORY • DISCOVER • DESIGN • PLANNING • DIFFERENTIATE • EFFICIENCY • IDENTITY • PROFIT • PASSION • RESULTS • INFORM

90% WORKSHOP #3

60% Quality Control,Coordination, and Presentation to Owner 90% WORKSHOP Refine CD’s #2 WORKSHOP Refine/ #3 Finalize 50%

WORKSHOP Create/ 30% #2 Confirm WORKSHOP End DD/ #1 Start CD’s

End CD’s Transition Transition WORKSHOP Discover/ design Workshop production Workshop Define #1 to Production to Construction PREDESIGN & SD PHASE DD & CD PHASES

Process Kick-off Workshop #1 SD Input Collaboration Outcome (Design Fuel) (Decision Making/Consensus) (Deliverables)

• Project goals (owner’s needs & vision) • Extent of project site & scope • Site & building diagrams (three options) • Owner information (master planning, programming, FF&E • Project program (all voices heard) • Verify project budget inventory, etc.) • Phasing plan (if necessary) • Verify project schedule • Trends/issues/ideas (from relevant projects) • Master plan initiatives (if applicable) • ‘Big idea’ sketches/design concept direction • Visual inspiration (design fuel) • User groups (determine design adaptability & flexibility) • Listening session • Specialized design issues (experience/knowledge base) • Sustainability goals (energy team’s benchmarks) • Preliminary project program • Documentation/deliverables

Process Workshop #2 50% SD Input Collaboration Outcome (Design Fuel) (Decision Making/Consensus) (Deliverables)

• Description of needs • One design direction • Existing conditions analysis (if applicable) (including FF&E, technology, etc.) • Define materials (exterior & interior) • Three design options (plans & images)/refine to one design direction • Updated project scope needs • Verify the extent of sustainability • Comments on Workshop #1 deliverables (goals/initiatives - energy team) • Space information sheets • Present/discuss outstanding issues • Verify contents of all spaces with user groups • Project narratives (all disciplines) (technology, FF&E, ) (security etc., existing conditions) • Final project program • Finalize program with user groups • Preliminary cost estimate (50% SD) • Prioritize design features for potential VE efforts • Updated project schedule • Preliminary sustainability document (50% SD) • Preliminary code analysis (big items)

Process Workshop #3 90% SD Input Collaboration Outcome (Design Fuel) (Decision Making/Consensus) (Deliverables) • Comments on Workshop #2 deliverables • Present/finalize design (all drawings & product choices) • Design drawings (all disciplines) • Finalize any outstanding issues (environmental • Present (finalize sustainability goals & initiatives with • Product information (specifications) design, infrastructure/code’s impact on design, etc.) energy team) • Space information sheets - • Provide any final Information from owner (product- • Present/finalize user group information, cost estimate with appendices (all disciplines) based, facility data, etc.) (including VE items & inventories) • Project narratives (all disciplines) • Present/finalize narratives from all disciplines • Project program • Finalize project schedule • Sustainability package (energy team) • Code analysis (all disciplines) • Site & building analysis (existing conditions) • Cost estimate (including VE/alternates) • Project schedule (including phasing)

Process Results Satisfaction Profit Recognition

• Recognize TSP’s opportunity to separate our client from • Creativity is as much of a commodity as time & money are, • In ten years, TSP will be recognized as one of the top-ten their competition with exceptional design results TSP will profit from design excellence. AE firms in the country • Stay ahead of the client’s increasingly aggressive time • The design team will reconcile profit and design results on • Three state AIA awards per office, and one national award lines and challenging budgets with leadership from our every high-profile project for the firm per year experienced staff (who maintain client relationships and • Profit is the result of consistency, focus, support, and deliver services that exceed expectations) • Design competitions open doors and allow for design prioritization mentorship and maturation • Knowledge-based design & creative vision will continue to • Design is not value-added. Consistency, efficiency, and clarity grow TSP as a design firm • TSP will continue to evolve and upgrade our public of the design process grows profit margins. presence through electronic media, print media, speaking • Timely design input + timely decision making = profit engagements, advertisements, and community involvement to represent ourselves as a high-design firm

Results Process

The TSP design process is driven by the collaborative workshop experience. Visuals are not only the means to translating, testing, and layering ideas—they also become a critical tool for achieving consensus within the team. Ultimately, great design enhances ‘quality of life’. The ‘story’ of a building evolves from the unexpected.

RENEWALDISCOVERYREMEMBER INVITECONNECTLEARN MOVEMENTEARTHENERGY

RESTOREADAPTPRESERVE PERFORMANCEEXCELLENCEPRIDE COLLABORATERESEARCHEDUCATE Process