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The Berrics Announces Its First Women's Battle at the Berrics Games Start on October 18, 2019, PDT Featuring Leticia Bufoni

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The Berrics Announces Its First Women's Battle at the Berrics Games Start on October 18, 2019, PDT Featuring Leticia Bufoni The Berrics Announces Its First Women's Battle At The Berrics Games start on October 18, 2019, PDT Featuring Leticia Bufoni, Lacey Baker, Alexis Sablone and Samarria Brevard Download assets HERE "It's gonna be really progressive for female skateboarding," - Vanessa Torres The viral skate-centric content site, The Berrics, is launching the women’s version of its famed head-to-head contest, Battle At The Berrics (BATB). Steve Berra and Eric Koston founded The Berrics in 2007 and launched Battle At The Berrics a year later, creating a platform for skate enthusiasts to gather and celebrate the vibrant culture. The Berrics officially partnered with HYPEBEAST in 2018 and commemorated its 10th anniversary. This year, the skate community welcomes another breakthrough with Women's Battle At The Berrics (WBATB). BATB is one of the most esteemed tests of skill in the world of action sports, producing men’s champs including Paul Rodriguez, Chris Joslin, and PJ Ladd. The contestants face off in a bracket-style, single elimination, winner-takes-all tournament. In each round, two skilled riders go trick for trick in a H.O.R.S.E.-style game of flat ground skating until one can’t hang. The winner moves to the next round to face another challenger, the loser skates off to compete another day. Detailed rules are attached below. Skateboard champion hopefuls posted their best flatground maneuvers on Instagram with the hashtag #WhoIsInWBATB, and The Berrics team chose the most promising skateboarders amongst the crowd, announcing the list of final contestants online yesterday. See the official announcement video HERE, head over to Theberrics.com for more info. Media Enquiries: [email protected] www.hypebeast.com [email protected] Page 1 of 3 Full list of skaters: Leticia Bufoni Lacey Baker Samarria Brevard Jenn Soto Christiana Means Mariah Duran Margie Didal Nika Washington Adrianne Sloboh Monica Torres Liv Lovelace Chelsea Castro Eliana Sosco Candy Jacobs Karen Feitosa Alexis Sablone www.hypebeast.com [email protected] Page 2 of 3 About Hypebeast Ltd. Hypebeast Ltd. evolved from a personal passion project by Kevin Ma to a publicly listed media company in 2016. Since then, Hypebeast Ltd. has lived at the forefront of global youth culture, offering digital media, e-commerce and agency services to cultural enthusiasts worldwide through a unique contemporary voice and highly-curated content. Showcasing a comprehensive range of the latest fashion, music, design, art and more, Hypebeast Ltd. seeks to make a positive contribution and push forward the diverse interests of youth globally. Throughout the years, Hypebeast Ltd. has been able to agily diversify its online capabilities through a range of business verticals including HYPEBEAST, HYPEBAE, hypekids, POPBEE, its e-commerce store HBX and agency HYPEMAKER. Recently, the company extended its presence to offline ventures, most notably HYPEBEAST Magazine; a first-ever brick and mortar store in Central, Hong Kong; and Hypefest, the 10,000 consumer attended weekend festival in New York last year. Hypebeast Ltd. has been featured in Forbes’ “Asia’s 200 Best Under A Billion” in 2018 and Fast Company’s “Most Innovative Companies” in 2017. About The Berrics The Berrics was formed in 2007 by professional skateboarders Steve Berra and Eric Koston— close friends who have been involved in the industry for decades—when they decided that they needed a private training facility where they can skateboard with their friends. Then, noting a gap in how skateboard media was being presented to the world, the launch of www.TheBerrics.com was a perfect example of supply and demand intersecting with burgeoning technological advancements. There was nothing else like The Berrics at the time; online skateboard media was essentially a blank slate ripe for experimentation. Today, The Berrics is established as the leading media manufacturer for skateboarding and its associated youth culture, attracting millions of viewers worldwide and integrating a far-reaching network of channels across multiple platforms. Full WBATB Sponsor List:my Volcom New Balance Numeric Red Bull Flexfit Ultimate Ears Zumiez www.hypebeast.com [email protected] Page 3 of 3.
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