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Nielsen Book Research, Nielsen Book International International Markets: UK, IT and Spain Nielsen Book Research, Nielsen Book International April 2018 [email protected] [email protected] Copyright © 2017 The Nielsen Company. Confidential and proprietary. Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 1 BookScan International Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 2 Widespread growth across BookScan territories Only UK and Spain decline in volume sales, but UK grew in value -2.6% +1.3% +0.4% -9.7% +2.7% +8.1% +1.6% -3.7% +10.3% Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright All figures based on the BookScan Panel in each territory with differing coverage 3 International Markets by genre Children’s includes Text, Non Fiction incl Trade & Specialist, all others are unclassified 100% 90% 24% 20% 24% 33% 38% 36% 80% 42% 46% 44% 70% 60% 37% 50% 57% 48% 43% 36% 31% 44% 40% 31% 34% 30% 20% 39% 27% 29% 10% 24% 26% 20% 23% 23% 22% 0% UK Ireland Italy Spain SA India AUS New Brazil Children's inc Text Zealand All Non Fiction Fiction Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 4 Global Top 10 – with share of UK sales UK Other territories Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 5 BookScan Global Market 2017 – SPAIN Snapshot Total Spain market Spain Genre Share by volume Volume: 63.5m (-9.7%) Value sales: €974.9m (-7.7%) 30.000.000 -18.0% Top title: Patria 25.000.000 by Fernando Aramburu Irigoyen Unit sales: 458,969 20.000.000 Value Sales: €10,468,814 +0.3% -2.5% 15.000.000 41.6% Top 500 titles share Unit sales: 11.28m (takes 17.8%) 10.000.000 27.4% 27.9% Value sales: €183.1m (takes 18.8%) share share 5.000.000 ISBNs: 393,981 Av Price: €15.34 0 All Fiction All Non Fiction All Children's incl text Nielsen BookScan – Please Note:- this panel does not currently include a significant internet retailer 6 Copyright©2012Nielsen The Company. Confidentialand proprietary. BookScan Global Market 2017 – Italy Snapshot Total Italy market Italy Genre Share by Volume: 76.02m (+0.4%) volume Value*: €1.115m (+3.1%) 35.000.000 +1.5% -3.7% 30.000.000 Top title: Storie della buonanotte per bambine ribelli. 100 vite di donne 25.000.000 +5.2% straordinarie 20.000.000 Unit sales: 307,444 15.000.000 38.5% 37.3% share share 10.000.000 24.2% Top 500 titles share Unit sales: 14,124,025 (takes 18.4%) 5.000.000 Numbers of ISBNs 0 All Fiction All Non All Children's 526,082 Fiction** excl text *The actual price paid is NOT recorded in Italy, so Value Sales are Volume x List Price Nielsen BookScan ** All Non Fiction includes, General, Specialist and Practical Non Fiction 7 Copyright©2012Nielsen The Company. Confidentialand proprietary. The UK Market Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 8 More money from fewer sales in 2017 2.6% decline in volume but 0.2% increase in value 195 190 Millionen 185 Volume 180 175 170 2013 2014 2015 2016 2017 £1.600 £1.550 Millionen £1.500 £1.450 Value £1.400 £1.350 £1.300 £1.250 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 9 Consumer data shows the growing share from audiobooks in the UK 350 300 250 200 Audiobook Ebook 150 Print 100 Volume sales sales (millions) Volume 50 - 2012 2013 2014 2015 2016 2017 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 10 Categories that have been consistently up for multiple years Children’s and Adult Non-Fiction with steady growth Annual value sales for growing categories £25 Millionen £20 Popular Science Children's General NF £15 MBS: General Self Improvement Careers & Success £10 Coping with Problems & Illness Vegetarian Cookery £5 £0 2013 2014 2015 2016 2017 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 11 Generally prices up across all sectors in 2017 2017 had the highest ASP since records began. FICTION TRADE NON-FICTION CHILDREN’S £6.75 £6.90 £9.94 £10.42 £5.78 £5.87 £8,60 £8,40 Overall TCM: £8.39 £8,20 £8,00 £7,80 £7,60 £7,40 £7,20 £7,00 £6,80 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 12 Nielsen Consumer data shows that Audiobooks are bought more often by males while eBooks are bought to a higher extent by females However, men have been increasing the share of purchasing of all formats year on year 55% Audiobook 45% 37% Ebook/app 63% 50% Hardback 50% 45% Paperback 55% Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 13 Books & Consumers data Adult Fiction Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 14 How has Fiction changed? • Crime sales overtake General for the first time 50% • Volume % share of adult fiction 45% Crime & Thriller 40% General & Literary 35% Romance & Sagas 30% 25% Science Fiction & Fantasy 20% Historical & Mythological 15% Graphic Novels 10% Short Stories & Anthologies 5% Horror & Ghost 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright • Nielsen BookScan 15 Print E-book Digital share by fiction genre Audio Range from 74% taken by e-books to 16% Romance Erotic Fantasy Crime/thriller SciFi Historical Comics/graphic Sagas Horror/ghost General Classic novels Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Nielsen Books & Consumers 16 Translated Crime & Thriller in growth £25 Translated fiction value by Product Class £20 Millionen Westerns Erotic Fiction £15 Romance & Sagas Horror & Ghost War Fiction Historical & Mythological £10 Sci-Fi & Fantasy Short Stories & Anthologies Crime & Thriller General & Literary £5 £0 2012 2013 2014 2015 2016 2017 Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 17 Trade Non-Fiction Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 18 Top 10 titles in Trade Non-Fiction 2017 1 2 3 4 5 INSERT INSERT INSERT INSERT INSERT 6 7 8 9 10 INSERT INSERT INSERT INSERT INSERT Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 19 Slight decline in 2017 but sales still above 2012 to 2015 £900 90 £800 80 £700 70 Millionen Millions £600 60 £500 50 £400 40 £300 30 £200 20 £100 10 £0 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Value Volume Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 20 Children’s Books Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe © 2017 Copyright 21 70% of the Children’s Market is held by 3 areas Children’s Fiction accounts for more than a third of sales Y2.1 Children's Fiction 3% 4% Y1.3 Picture Books 4% Y1.2 Novelty & Activity Books Y2.2 Young Adult Fiction 5% 36% Y4.0 Children's General Non-Fiction Y4.1 Children's General Interest & Leisure 9% Y1.1 Pre-school & Early Learning Y4.2 Reference & Home Learning Y3.1 Children's Annuals 17% 18% Y4.4 Young Adult General Interest & Leisure Y2.3 Children's Comic Strip Fiction & Graphic Novels Y4.3 Children's Dictionaries Y6.0 Children's
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