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ii PA STATISTICS YEARBOOK 2014 | Highlights , £4.3bn Total physical and digital book sales and income from journals © 8% to £1.2bn Total digital books and electronic journal subscriptions ª 2% to £3,311m Total physical and digital book sales © 11% to £563m Total digital book sales ªª5%ª to £2,748m Total physical book salesª © to 17% Digital share of combined physical and digital value book sales ª 3% to £1,866m Home sales of physical and digital books ª 1% to £1,444m Export sales of physical and digital books © 3% to £1,016m Total income from journals © 8% to £162m Gross receipts from rights and coeditions ª to 94% Share of output on paper from known sources | PA STATISTICS YEARBOOK 2014 iii Acknowledgements The Publishers Association would like to thank Nielsen Book Research, which has been responsible for the compilation and analysis of sales data on books and digital products, and Roger Watson, for the data on publishers’ income from rights and coeditions in this yearbook. Many thanks too for the individual contributions of those who have written the annual and sector reviews and the exchange rates appendix, to Nielsen BookScan for providing assistance and data to help in the yearbook’s compilation, and the participants of the various PA statistics schemes. Finally, thanks for all the help with this project to the PA’s Yearbook Production Committee, chaired by Mark Gardiner (Penguin Random House), and to Nicholas Clee, the publication’s consultant editor. Published by: The Publishers Association 29B Montague Street London WC1B 5BW t +44 (0) 20 7691 9191 f +44 (0) 20 7691 9199 e [email protected] w www.publishers.org.uk © The Publishers Association 2015 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN: 978-0-85386-376-2 Book and digital data collected, analysed and compiled by: e [email protected] w www.nielsenbook.co.uk Rights and coeditions data collected analysed and compiled by: Roger Watson e [email protected] w www.primaryprogresstoolkit.co.uk Consultant Editor: Nicholas Clee Designer: Lindsay Baugh, Howardsgate, based on an original design by Amanda Hawkes Printed and bound in the UK by Lightning Source UK, Milton Keynes. iv PA STATISTICS YEARBOOK 2014 | Acknowledgements Contents Acknowledgements iv Preface xi Richard Mollet, chief executive, The Publishers Association 1 Total book sales 1 Annual review by Dominic Knight, executive director, Macmillan Science and Education and president of The Publishers Association, 2014 –15 1.1 Publisher sales of books: physical and digital 3 1.2 Publisher sales of physical books 6 1.3 Average invoiced price of physical books 9 1.4 Publisher returns of physical books 10 1.5 Publisher sales of digital books 11 2 Home (UK) book sales 13 Sector review by Jenny Todd, associate publisher, Canongate 2.1 Publisher home sales of books: physical and digital 15 2.2 Publisher home sales of physical books, by category 17 2.3 Average invoiced price of physical book home sales, by category 18 2.4 UK physical book market size 19 2.5 Publisher home sales of digital books 20 3 Export book sales 21 Sector review by Jonathan Atkins, international director, Pan Macmillan 3.1 Publisher export sales of books: physical and digital 23 3.2 Publisher export sales of physical books, by category 25 3.3 Average invoiced price of physical book exports, by category 26 3.4 Export sales of physical books, by region 27 3.5 Publisher export sales of digital books 28 4 Fiction book sales 29 Sector review by David Shelley, deputy chief executive officer at Little, Brown 4.1 Publisher sales of fiction books: physical and digital 31 4.2 Publisher sales of physical fiction books 33 4.3 Average invoiced price of physical fiction books 35 4.4 Export sales of physical fiction books, by region 36 5 Non‑fiction and reference book sales 37 Sector review by Rebecca Smart, managing director, Ebury Publishing 5.1 Publisher sales of non-fiction/reference books: physical and digital 39 5.2 Publisher sales of physical non-fiction/reference books 41 5.3 Average invoiced price of physical non-fiction/reference books 43 5.4 Export sales of physical non-fiction/reference books, by region 44 Contents | PA STATISTICS YEARBOOK 2014 v 6 Children’s book sales 45 Sector review by Cally Poplak, managing director, Egmont UK 6.1 Publisher sales of children’s books: physical and digital 47 6.2 Publisher sales of physical children’s books 49 6.3 Average invoiced price of physical children’s books 51 6.4 Export sales of physical children’s books, by region 52 7 School book sales 53 Sector review by Michael McGarvey, director, UK education at Cambridge University Press 7.1 Publisher sales of school books: physical and digital 55 7.2 Publisher sales of physical school books 57 7.3 Average invoiced price of physical school books 59 7.4 Export sales of physical school books, by region 60 8 ELT book sales 61 Sector review by Mike Thompson, ELT director, Cengage Learning EMEA 8.1 Publisher sales of ELT books: physical and digital 63 8.2 Publisher sales of physical ELT books 65 8.3 Average invoiced price of physical ELT books 67 8.4 Export sales of physical ELT books, by region 68 9 Academic and professional book sales 69 Sector review by Jonathan Glasspool, managing director, Bloomsbury Academic and Professional 9.1 Publisher sales of academic/professional books: physical and digital 71 9.2 Publisher sales of physical academic/professional books 75 9.3 Average invoiced price of physical academic/professional books 78 9.4 Export sales of physical academic/professional books, by region 79 10 Total journal sales 81 David Nicholson, publishing director at John Wiley & Sons Ltd and chair of The PA’s Serial Publishers Executive 10.1 Publisher income from learned journals 83 10.2 Publisher subscription income from learned journals by format 84 11 Rights and other income 85 Rights and coeditions review by Diane Spivey, rights and contracts director of Little, Brown Book Group Total income from photocopying, scanning and digital licensing of extracts, Sarah Faulder, chief executive, Publishers Licensing Society (PLS) 11.1 Publisher gross income from coeditions and rights 87 11.2 Publisher gross income from coeditions by category 88 11.3 Publisher gross income from rights by category 89 11.4 Publisher combined income from coeditions and rights by category 90 11.5 Publisher combined income from foreign language coeditions and rights 91 11.6 Publisher income from English language reprints and coeditions 92 11.7 Authors’ agent income from rights 93 11.8 Publisher total income from photocopying and digital licensing of extracts (PLS) 94 vi PA STATISTICS YEARBOOK 2014 | Contents 12 Book production and the environment 97 Review by Peter Hughes, director of sustainability, Pearson 12.1 Publisher purchase and specification of paper 99 12.2 Publisher use of accreditation scheme logos 99 12.3 Publisher output of paper 100 A Technical appendix 101 B Exchange rate appendix 106 Exchange rate changes affecting book exporters by Dr Frank Fishwick, statistics consultant C Trends in the UK school market by level of education 110 D UK higher education textbook market by category 113 Tables 1.1a Publisher sales of books: physical and digital (net invoiced value) 3 1.1b Publisher sales of home and export books: physical and digital (net invoiced value) 4 1.1c Publisher sales of physical and digital books: by category (net invoiced value) 5 1.2a Publisher sales of physical books: home and export 6 1.2b Publisher sales of physical books: by category (net invoiced value) 7 1.2c Publisher sales of physical books: by category (net units) 7 1.3a Average invoiced price of physical books: home and export 9 1.3b Average invoiced price of physical books: by category 9 1.4a Publisher returns of physical books (% of gross value sales) 10 1.4b Publisher returns of physical books (% of gross unit sales) 10 1.5a Publisher sales of digital books: by format (net invoiced value) 11 1.5b Publisher sales of digital books: by category (net invoiced value) 12 2.1a Publisher home sales of books: physical and digital (net invoiced value) 15 2.1b Publisher home sales of physical and digital books: by category (net invoiced value) 16 2.2a Publisher home sales of physical books: by category (net invoiced value) 17 2.2b Publisher home sales of physical books: by category (net units) 17 2.3 Average invoiced price of physical book home sales: by category 18 2.4 UK physical book market: by category (value at end purchase price) 19 2.5 Publisher home sales of digital books: by category (net invoiced value) 20 3.1a Publisher export sales of books: physical and digital (net invoiced value) 23 3.1b Publisher export sales of physical and digital books: by category (net invoiced value) 24 3.2a Publisher export sales of physical books: by category (net invoiced value) 25 3.2b Publisher export sales of physical books: by category (net units) 25 3.2 Average invoiced price of physical book exports: by category 26 3.4 Export sales of physical books: by region (net invoiced value) 27 3.5 Publisher export sales of digital books: by category (net invoiced value) 28 4.1a Publisher sales of fiction books: physical and digital (net invoiced value) 31 4.1b Publisher sales of home and export fiction books: physical and digital (net invoiced value) 32 4.2a Publisher sales of physical fiction books: home and