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The New Game in Your Backyard TEAM GWS THE NEW GAME IN YOUR BACKYARD. TEAM GWS: THE NEW GAME IN YOUR HAWKESBURY BACKYARD. The AFL’s commitment to the region was established Recognising the opportunities in Greater Western long before the plans to introduce a team into the Sydney, the AFL Commission has identified a range BAULKHAM HILLS competition in 2012. of criteria, to guide the development of Team GWS BLUE MOUNTAINS BLACKTOWN as follows: In 1997, the AFL made a commitment to rapidly increase support for grassroots football in the region. • Establish a strong fan base. PENRITH PARRAMATTA Since then, the AFL has invested heavily in community • Develop a unique identity which resonates with the HOLROYD infrastructure, including the recently redeveloped communities of Greater Western Sydney. FAIRFIELD AUBURN Rooty Hill facility, and the new AFL/cricket Facility at • Secure a stadium, training and administration facility. LIVERPOOL Blacktown Olympic Park. BANKSTOWN • Engage the business community. WOLLONDILLY The AFL is focused on working in partnership with CAMDEN local community organisations, schools, football clubs • Ensure effective leadership to drive the long-term and the 14 local governments across Greater Western success of the team. CAMPBELLTOWN Sydney. Only with the collective support of Greater Western Collaborative partnerships with key business and Sydney will Team GWS be able meet the AFL’s criteria community leaders will be integral to the successful and enter the AFL competition in 2012. delivery and sustainability of an elite sporting club. Team GWS will provide unique business opportunities and community programs, to deliver real and lasting benefits to Greater Western Sydney. TEAM GWS. Team GWS is a team that we can all be proud of, and be part of. Represented by the diverse people and communities that make up Greater Western Sydney, Team GWS is based on common values and collective pride. Across fourteen unique communities Team GWS will harness the unique diversity and energy of Greater Western Sydney, into a truly representative and cohesive team, that we can all support. Team GWS will be built on four core themes: • Health • Harmony • Education • Employment TEAM GWS: ON THE nationaL stage. The Australian Football League • The Australian Football industry across all levels The AFL is the country’s leading sporting generates economic activity in excess of $3.4 organisation and is responsible for managing the billion. competition and the code. • The AFL Competition generates $400 million per year in domestic tourism related to AFL matches. The AFL’s philosophy is to • Ensure the game remains the most exciting The Participants spectacle in Australian sport. • More than 630,000 participants at all levels. • Continue to grow its supporter base. • More than 2,500 community clubs. • Maximise game attendance and audience. • More than 160,000 NAB AFL Auskick junior • Continue to expand the organisation’s national development program participants. footprint through the development of new • Elite talent development pathways. markets. • Strong and growing participation across • Continue to build a stronger relationship Indigenous and multicultural communities. with supporters by providing the best sports • Increased female participation. entertainment experience. • Provide the best facilities for both players and The Showcase spectators. • More than 1,400 accredited media personnel. • Expand participation opportunities to • Three major broadcast partners – Network Ten, ensure that all Australians can be involved Seven Network and Foxtel. in the game. • Radio, print and online partners. • Commit to a social agenda that drives our • afl.com.au - Australia’s dominant sporting website industry. The AFL Competition The Audience • 8,671,000 Australians interested in the game, The AFL is the pre-eminent national sporting of which 45 per cent are female. competition, comprising of: • In excess of 560,000 club and AFL members • 16 clubs across Australia. (1 in 39 Australians). • More than 700 listed players. • Over seven millions match attendees annually. • 11 per cent of the AFL playing group are Indigenous. • An average 4.6 million people watch AFL games • 12 major playing venues in five states and two each week on TV. territories. • 205,000 people read the AFL Record. • NAB Cup and NAB Challenge regional matches. • 176 premiership season matches and nine finals. Team GWS is committed to generating jobs and economic and social activity in TEAM GWS: Greater Western Sydney. It is developing community initiatives focused on Health, IN YOUR Harmony, Education and Employment. COMMUNITY. Team GWS will continue to build on the AFL’s existing community programs in Greater Western Sydney, including: HEALTH HARMONY EDUCATION EMPLoyment NAB AFL Auskick Team GWS is committed to building its supporter AFL Indigenous Academies AFL Sportsready Traineeships • The AFL’s introductory skills-based program for base by introducing new audiences to the live AFL • Intensive mentoring and leadership program • Facilitates work placement traineeships for young boys and girls aged 5 to 12. experience. In 2009, the AFL welcomed nearly 4,000 aimed at encouraging attendance and participation women and men aged 16 - 20, matching school amongst Indigenous girls and boys, enhancing leavers with a range of employment opportunities • Recognised as one of the best introductory new families from Greater Western Sydney to a match and promoting healthy lifestyles and improved across a range of businesses. programs in Australian sport. at ANZ stadium. education. • Provides Indigenous youth with traineeship • AFL accredited coaches provide a safe way for boys, The AFL and Team GWS is working to ensure that • The program involves seven secondary schools opportunities and mentoring support. girls and parents to exercise and have fun. AFL remains a game for all Australians. from areas including Doonside, Rooty Hill, Plumpton, • The AFL’s commitment to cultural diversity is • In excess of 8,000 participants in Greater Western Living in Harmony program Macquarie Fields, Ingleburn and Minto. evident at the elite level of the game, with players Sydney alone. • In partnership with the Baulkham Hills Holroyd coming from a range of cultures and backgrounds. Parramatta Migrant Resource Centre, the “Living School Ambassadors Community Club Football in Harmony” program is administered by the • Teacher-based program focused on providing • Access to 26 Junior and Senior Clubs across Greater TEAM GWS Department of Immigration and Citizenship (DIAC). valuable professional development, curriculum Western Sydney, with participants from all age resource materials and subsidised equipment Team GWS will generate permanent groups, gender, skill level and backgrounds. • AFL hosted a special series of learning experiences to assist a group of African and Afghani migrants, including jumpers, coaching materials and goal economic and social benefits for refugees and community leaders to expand their posts. the region. Provide new jobs and Schools understanding of Australian culture and way of life. • In Greater Western Sydney there are 178 teachers economic activity in the region as well • Nearly half of all the schools in Greater Western involved in the Ambassador Program. as significant community activity and Sydney are involved with AFL programs, with AFL Embracing Diversity opportunities for Greater Western staff delivering programs in 236 Primary and 91 Sydney families. Secondary Schools. • In 2008, Diversity and Cross Cultural Awareness Qantas AFL Kickstart Training was offered to AFL staff and AFL junior and • Primary School AFL program for Indigenous Team GWS will enhance Greater senior clubs in NSW and across Australia. Paul Kelly Cup children that promotes healthy lifestyles through Western Sydney’s identity on the • The largest AFL Primary School competition in • The AFL regularly supports community festivals positive role models. national stage. The AFL has committed NSW/ACT with over 900 teams and 13,000 students. across Greater Western Sydney including: Youth • In Greater Western Sydney more than 500 Indigenous to increasing investment over the next Harmony festival, the Eid Festival, Blacktown • 2,448 participants make up the 204 teams from the primary school children take part in the program. eight years. Community Services Expo, Cabramatta Moon 94 Greater Western Sydney schools that compete. • Over 3,000 children participate state-wide. Festival, Harmony Day Festival and the India Australia Friendship Fair. AFL and the University of Western Sydney • The AFL and UWS have developed a community alliance to provide education and scholarship opportunities across the University’s expansive network. TEAM GWS: MAKING THE CLUB A REALITY. There are seven key areas the AFL has identified to ensure a successful team in the Greater Western Sydney area becomes a reality. Foundations FootbaLL COMMUNITY IDENTITY The Challenge The Challenge The Challenge The Challenge To establish first class To build a young football To prove that the To build a brand identity training, administration team and develop a Greater Western Sydney that the people of Greater and playing facilities long- term strategy to community is actively Western Sydney can feel that create a positive ensure sustainability involved in Team GWS and a part of. net asset base. at the elite level. that Team GWS is actively involved in the community. Objective Objective Objective Engage the community of To deliver supporters To attract the best people Objective
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