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ABB Inc. 9011 Bretshire Drive Dallas, TX 75228 Phone: (214) 328-1202 [email protected] 2 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Seven Start-ups poised to revolutionize
the newspaper industry uBY STEPHANIE S. BEECHER CONTRIBUTING WRITER
The Newspaper Association Keywee and Stringr, both of New 2) Brand X Mobile “is a there have been absolutely no com- of America announced the winners York City. mobile-first marketing, strategy plaints from the readership,” Miller of its annual Accelerator Pitch and technology firm. It focuses on said. “It hasn’t affected readability.” Program, highlighting a group of Here’s a closer look at each: building Awesome Mobile Experi- Miller says the technology can media start-ups that are poised to ences and designs, manages and save 15 percent or more on ink costs. transform the newspaper business supports an organization’s web, with their inventive solutions. 1) AdCellerant “is an ad social and marketing efforts.” The seven companies — some technology company focused While newspapers typically under just one year old — were on providing digital marketing have the income levels, readership selected by an NAA committee services to small business own- and trust advertisers are attracted 4) Keywee “cost-effectively based on usefulness to newspaper ers through its relationship with to, most papers fail to offer a mobile uses content — such as news- media companies, innovation and media companies. The company user-experience enticing enough paper articles — to find new creativity, says David Chavern, NAA executes and manages digital to translate into sales conver- audiences on platforms such as president and CEO. marketing campaigns on behalf of sions. Brand X Mobile’s expertise in Facebook and Yahoo to drive paid In April, the winning compa- media companies and their small wielding the mobile experience can subscriptions and newsletter sign- nies will get the chance to present business clients.” change that, Drake LeDue, Brand X ups, expand readership through N&T their ideas to nearly 1,000 news- AdCellerant recognized a com- Mobile CEO told . audience development and boost paper executives at the upcoming mon dilemma among newspaper “This isn’t your father’s news- exposure for branded content NAA mediaXchange conference, sales departments: it’s difficult to paper’s audience anymore, [readers] initiatives.” held at the Marriott Marquis in sell digital advertising, when the are multichannel,” says LeDue. “We According to Keywee website, Washington D.C. The annual event sales reps scarcely understand the see this technology [resulting] in the company scans a publisher’s serves to inspire newspaper profes- products themselves. Meanwhile, as a lot more clickthroughs, and time website and then targets the con- sionals to grow their audiences and newspapers get unduly left behind, spent on our brands — an average tent on various social media sites revenue streams, with seminars, the country’s biggest advertisers of 3-4 pageviews with our mobile and ads for each audience seg- breakout sessions and other are taking full advantage of omni- site tools versus an optimized site, ment. Using a publisher’s budget, it information-sharing opportunities. channel digital campaigns. which is usually 1.2.” automatically generates numerous “Our members are actively “The idea was to bring variations of paid posts, and recom- seeking innovative solutions to advanced technology to the small mends optimized bids for each grow audience and revenue, and business owner — P&G, Verizon, audience. the Accelerator Pitch presentations they are all stealing dollars because The company then reports offer new ideas they can imple- they have access to technology that and stores the data collected from ment,” said Chavern in an NAA isn’t available to a local dry cleaner,” 3) Dimples “enables news- each these activities in its own press release. said Brock Berry, founder and CEO. paper publishers to significantly database, which can then be used This is the third year that the NAA “We’ll partner with the newspaper, reduce the burden of ink used while to determine how a similar brand’s has incorporated the Accelerator Pitch provide sales training, so they are retaining typographic appearance. readers will respond to a publisher’s Program, he added in a phone call. able to sell all the products.” It is a prepress font-based ink saving content in the future. “It’s really an acknowledge- The company offers con- solution that complements down- ment that the industry is experi- sulting, strategy, training and stream ink optimizers by applying menting like crazy,” Chavern told productive fulfillment in program- perforations—or dimples—to the News & Tech. “We have a product matic display, mobile, SEM and SEO fonts in publishers font libraries.” that people want and are consum- services. The best part? Newspapers ing more than ever — and that’s “We look at it as one of the don’t have to change their brand- news. But what the future of the in- only ways a media company can ing to implement the technology, dustry is, as far as innovation and look at adding a million dollars in said Jonathan Miller, Dimples co- 5) NewsPix “creates a tighter monetization — people are trying growth in digital through one chan- founder and CEO. The onboarding bond between the newsroom and very hard to innovate and create nel,” Berry adds. process is as simple as a newspaper readers by subtly presenting a new products, especially in online sending the fonts that are used in steady stream of top quality news and digital publishing.” articles, headlines and subheads to pictures taken by newsroom pho- The presenting start-ups Dimples, who then uses automated tographers to drive more traffic include: AdCellerant, of Denver, software to digitally add the per- to their webpages and keep their Colorado; Brand X Mobile, of forations to the font. Newspapers brand in front of readers.” Durham, North Carolina; Dimples can preview the type, and alter it to NewsPix is a Google Chrome browser extension. Typically, of Ebensburg, Pennsylvania; News- their preference. when a user opens up a new tab Pix, of Cambridge, Massachusetts; “We successfully completed a TicketSauce of San Diego; and pilot test with a regional paper, and Accelerator Program continued on page 5
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Accelerator Program from page 3 tomers can review videos that are 7) TicketSauce “is a private Chavern says partnering with already in the Stringr archive or they label ‘Software as a Service’ event start-ups such as the nominees has can make custom requests.” management solution focusing on the potential to greatly benefit they see thumbnails of their most After a recent trainwreck in growing transactional revenue for traditional news media compa- frequently visited websites. NewsPix New York, for example, the Associ- media companies with ticketing nies, who typically do not have replaces that feature with one large ated Press was looking for footage of service fees.” the staff, technological acumen or news photo and an accompanying the aftermath. The AP put out a re- Despite the travails of digital resources to successfully execute headline from the user’s preferred quest to stringers in New York, and a disruption, TicketSauce President digital initiatives on their own news organization. When users Stringr videographer hit the ground Travis Fisher says newspapers still — especially when it comes to the click on the story they are directed running, filming the wreckage and do a pretty good job of marketing lo- area of digital advertising. to the news organization’s website. conducting key interviews with cal events to their readership — but “Rather than fight the idea The open source tool is a collabora- witnesses at the scene. AP was then often fail to capitalize on ticket of technological disruption, we tion between the Future of News able to download the video from the vending opportunities. Offering should embrace it and look to tech Initiative at the MIT Media Lab, and Stringr iOS app, and put together a readers the ability to purchase tick- to help, with the tools and prod- Catherine D’Ignazio, a professor at proper news package. ets through the news organization ucts that can bolster the financial Emerson College Engagement Lab. “Video is what [newspapers] gives them ample reason to return [position] of media organizations,” “It’s a pretty lightweight app for need to monetize their sites. They to the website, while adding ticket Chavern said. “I’m a huge believer news organizations — an intern can are hiring great people, but they vending services offers value to the in the future of the industry. But add the link,” D’Ignazio said. “You need a scalable way to get what they advertising client, Fisher says. we’re only going to get out of get analytics for clicks, and [news- need without breaking the bank,” For newspapers, it’s another this situation if we continue papers] get to use existing content.” said Lindsey Stewart, a former TV way to grow their email database to innovate.” p NewsPix is an innovative way news producer and Stringr founder and expand their audience. for small and mid-size papers to and CEO. “It’s a transparent way to “TicketSauce gives media leverage digital technology to keep buy footage.” organizations the ability to be the NAA MediaXChange their brand in front of their audi- Eventbrite or Ticketmaster in their ence, she added. April 17 – 20, 2016 own market,” Fisher says. “Every ticket that is sold has their brand on it. It’s an additional source of Marriot Marquis, 6) Stringer “allows customers revenue going into their pocket. Washington, D.C. to request custom video content www.naa.org/mediaxchange nationwide, leveraging more than 11,000 videographers’ talents. Cus-
News & Tech Spring SPECIAL ISSUE 2016 u 5 www.newsandtech.com
Bay Area News Group consolidates NEWS & TECH STAFF REPORT u
As the newspaper industry tries to do the best it can with fewer resourc- “Our journalism has an audience of millions of readers in print and online, es, The Bay Area News Group made the tough decision to slim their offerings. and we remain committed to enhancing the quality of that journalism,” said The Bay Area News Group announced on March 1 that six newspapers will Dan Smith, vice president of audience for BANG in comments to The Daily be consolidated into two, effective April 5. Californian for a story dated March 1. “In order to do so, we need to maintain an In the East Bay, which contains the city of Oakland as well as Alameda and economic model that ensures a thriving Bay Area News Group so that we can Contra Costa counties, the Contra Costa Times, Oakland Tribune, The Daily continue to serve a well-informed Bay Area community.” Review and The Argus will merge to become the East Bay Times. Subscribers of the original East Bay publications will automatically receive In Silicon Valley, which is in the southern portion of the Bay Area and a subscription to the new East Bay Times and a weekly version of the Oakland includes the city of San Jose and parts of Santa Clara, San Mateo and Alameda Tribune, Daily Review or the Argus, depending on location, according to The counties, the San Jose Mercury News and the San Mateo County Times will Daily Californian. become the Mercury News. According to published reports Smith said the consolidation is related to The Mercury News is considered BANG’s flagship publication. Several Bay the findings of a print-reader survey conducted by BANG in the fall, and is not Area newspapers are published as editions under the Mercury News nameplate. driven solely by declines in circulation and ad revenue. The company will replace the contracostatimes.com and insidebayarea. “Our research said that, in particular, our East Bay readers wanted more com websites with a new East Bay focused site, eastbaytimes.com. news about the East Bay,” Smith said in the Daily Californian. “By focusing on According to published reports BANG will add three weekly newspapers – two regional brands instead of the large group of newspapers, we will better The Fremont Argus, The Hayward Daily Review and the Oakland Tribune -- to its achieve that mission.” lineup of 27 weeklies in the South Bay and East Bay. As of 2015, BANG reported circulation of 525,000 print copies on Sundays On Fridays subscribers in Oakland, Hayward and Fremont will receive and slightly less than 400,000 daily, according to SFGate. localized news inserts bearing the mastheads of the Oakland Tribune, the Daily New York publishing company Digital First Media owns BANG. DFM is Review and the Argus, respectively. operated and controlled by the privately-held hedge fund Alden Global Capital. According to a March 1 story on SFGate, the web site of the San Francisco DFM is the second-largest U.S. newspaper chain by circulation — about 67 Chronicle, roughly 20 percent of BANG’s 200 newsroom employees will lose their million readers across 15 states, according to its website. Its papers include the jobs through either voluntary buyouts or layoffs. Salt Lake Tribune, Los Angeles Daily News, St. Paul Pioneer Press, New Haven Twenty-three buyouts will be offered to employees more than 60 years old Register and Denver Post, among others. with 20 years’ tenure at their paper. There are reportedly 30 employees company- According to its web site http://www.digitalfirstmedia.com – DFM is a wide with such standing. business name of MediaNews Group, offers news reporting and third party ad- Five of the 23 newsroom buyouts will be offered to reporters, and SFGate vertising and directory opportunities through its more than 800 multi-platform reported between 10 and 20 employees will be fired. products which include web, mobile, tablet and print. p
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Race For Mobile Domination uBY BEN SHAW COLUMNIST
Google and Facebook our stories while maintaining control over our with display ads from Facebook's Audience have locked horns in the race unique brand voice and loyal audiences in the Network. to speed up the mobile web future. While first statistics from partners in the for publishers in order to take Facebook’s new Instant Articles feature is program show that articles presented in this a dominant position in how an attempt to accelerate the display of news format get shared more often on Facebook news content is distributed content on smartphones. They describe their than standard link-based news, independent online. With Google’s Acceler- product as: research in Germany has shown a much less ated Mobile Pages (AMP) and “An HTML5 document optimized for clear impact. Another foreseeable benefit of Facebook’s Instant Articles fast mobile performance, rich storytelling Instant Articles is that it is harder to block ads vying to make reading news capabilities, branded design and customized in the Facebook app than on the browser so stories easier and faster online, and specifical- visual display.” there should be some refuge for display ads ly on mobile, how should publishers approach Building an Instant Article does not au- with this product. these opportunities? tomatically create a corresponding Facebook Facebook has become one of the most The question is not over whether or not post. It is a separate tool meant to enhance important drivers of traffic for publishers and to join the platforms, but rather how. In the your article once someone shares it on Face- no one would argue that having a strong pres- same way that a circulation manager would book. It simply means that any time a reader ence on Facebook isn’t a vital place to engage have single copy boxes at the busiest intersec- on a mobile device is directed to the article’s with our readers. So, adopting Instant Articles tions in a given market, so should editorial URL on Facebook, the link will be displayed as should be an improvement on something that teams create outlets on the busiest destina- an Instant Article. already works. However, in adopting the new tions online. We publishers must be aware of In the Instant Articles program, pub- format, publishers might cost themselves a and understand the opportunities and define lishers can sell and serve their own display significant amount of traffic to their own site. our editorial strategies around serving our au- advertisements and keep 100% of the rev- Worse yet, Facebook could adjust their algo- diences content where they want to consume enue, or they can monetize unsold inventory rithms at any time to favour Instant Articles
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8 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com over links to a publisher’s site. system built around caching will lead to bet- will increase discoverability and Google’s will So while they are enabling you in the ter performing pages, and increased audience support brand loyalty for those who act. short run, you may be giving up a good deal development for publishers. Publishers must focus on their core audi- of control in the future. They are offering per- Google has long struggled to compete in ences, choose which platforms that they are formance enhancements as a way to further the social space. Google+ is more or less on most likely to be on, create content that plays entrench their walled garden into the global its way out, having failed to attract a robust well on a given platform, all while simultane- news ecosystem. user base, and Google is in fierce competition ously focusing on creating loyal and engaged Google's Accelerated Mobile Pages (AMP) with Facebook for the very large and grow- subscribers on their owned and operated is also worth a closer look. Google describes ing mobile advertising market. This means platforms. the product like this “Accelerated Mobile that while Google AMP looks on the surface The fragmentation of platforms is only Pages are just like any other HTML page, as simply a technology play that intends to beginning and with the rise of dark social, or but with a limited set of allowed technical accelerate mobile web content, it is directly messaging apps that allow for private-group functionality that is defined and governed aimed at Facebook’s Instant Article feature. social networking, publishers will need a clear by the open source AMP spec.” Just like all How and how deeply Google AMP will platform distribution strategy. web pages, Accelerated Mobile Pages will be implemented within large publishers is Publishers should take advantage of the load in any modern browser or app webview. still an open question. There is however little race between Google and Facebook to posi- The goal is not to homogenize how content doubt that AMP is going to play a major role tion themselves and their editorial voice in looks and feels, but instead to build a more in content distribution. such a way that saves as much control as pos- common technical core between pages that The necessity of driving traffic back to a sible in the coming rapid fragmentation. p speeds up load times. publisher’s core website or app should not be WAN-IFRA is covering this topic in detail Under this type of framework, publishers dismissed since it is a key way that publish- this year. More can be found at: continue to control their content, but plat- ers will maintain control of their brand into http://www.wan-ifra.org/microsites/distrib- forms can easily cache or mirror the content the future. That being said Google’s solution uted-content for optimal delivery speed to users. Google maintains the highest degree of control for More on AMP can be found at: has stated that it will provide a cache that can the publisher, while Facebook’s solution most https://www.ampproject.org/ be used by anyone at no cost, and all AMPs likely offers the best increase in engagement More on Instant Articles can be found at: will be cached by Google’s cache. and protection from increasing mobile ad https://developers.facebook.com/docs/ The goal is that the combination of lim- blocking. Neither of these tools will be jour- instant-articles ited technical functionality with a distribution nalism’s digital savior, but Facebook’s efforts Finishing 4.0 The Future is Touchless.
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News & Tech Spring SPECIAL ISSUE 2016 u 9 www.newsandtech.com USA TODAY Network launches
branded content studio BY SARAH ZOOK MANAGING EDITOR u
Joining the ranks of other national newspaper companies, the USA TODAY Network recently launched a branded content studio dubbed GET Creative. Branded content has been a boon for publishers across the coun- try. A recent survey conducted by Mode Media and Nielsen found that mobile users were more likely to purchase goods versus desktop users I think we after viewing branded content. Purchase intent among people using a mobile device reached 24 percent versus 19 percent of desktop us- “owe it to our ers. On average, Mode’s branded content stories were perceived as 76 percent interesting. The study also found that people spent more time audience to tell with branded content than other kind of advertising, were 21 percent more likely to purchase the brands to which they were exposed and authentic and had as high as 41 percent purchase-consideration increase after native ad exposure to brands with less-established consumer base. engaging stories. For newspapers looking to build a sustainable business model, — Kelly Andresen branded content studios may offer a path to financial stability as well. ” Kelly Andresen was named vice president Last year, the New York Times registered a 12 percent increase in of branded content for USA Today parent Gannett Co. Inc. in October 2015. digital ad revenue, to $182.2 million, 10 percent of which is attributed to its Brand T Studio, according to WAN-Ifra. The Washington Post, the Guardian and the Associated Press have all entered the branded dresen said. In early December 2015, Gannett united all of its news- content fray in the last few years. paper holdings into one integrated network dubbed the USA TODAY Kelly Andresen was recently named vice president of branded Network. The network includes 92 local titles plus the national USA content for USA Today parent Gannett Co. Inc. She leads GET Cre- Today and employs more than 3,000 journalists with an estimated ative’s team as they work to provide clients with a combination of reach of more than 100 million people monthly, according to USAT. storytelling and state-of-the-art technologies. Since October Andresen Andresen plans to take full advantage of the company’s talent for has been busy building a diverse team in order to tell stories in a GET Creative’s clients. variety of ways in a number of mediums. Right now there are about 10 “We are applying those skills as well as our technical expertise,” team members with different backgrounds to provide everything from Andresen said. “They have joined us in helping brands tell their stories.” story ideation to audience engagement metrics. Combining USA TODAY Network's technical capabilities with its The audience engagement is a key part of GET Creative’s offerings. reach to readers presents an exciting opportunity, Andresen said. “One of the challenges in branded content is that it's difficult Meantime, other papers are looking to increase their branded to determine what is success and what a great campaign looks like,” content reach. The New York Times Company recently acquired digital News & Tech Andresen told . marketing agency HelloSociety from Science Inc. HelloSociety drives en- In the process of building GET Creative, Andresen has been gagement for branded content campaigns through a network of social focused on building measurement capabilities so that clients can see media influencers across platforms. The company’s tools, talent and things like page views, time spent and social messaging. GET Creative approach will be integrated into the service suite of T Brand Studio. can measure how a campaign is shared and if it went viral, so that it “We believe the best digital advertising will increasingly take the may be determined why it did or didn’t perform well. A big part of this shape of high-quality visual programming, and we are building out T is making sure the data is actionable. Brand Studio’s services and capabilities to deliver on that promise,” “We can speak in real time,” Andresen said. said Meredith Kopit Levien, executive vice president and chief revenue The GET Creative team can “add fuel to the fire of a well-perform- officer of NYT. “We expect HelloSociety will help contribute to our ing piece,” Andresen said, or make adjustments to a piece that may not future success.” be as well received. Andresen agrees. “I really think (branded content studios) are A combination of software is used to retrieve and analyze the a sign of the industry overall,” she said. “With the rise of ad blockers data, including an internal Adobe suite for monitoring content itself. and the rise of today’s consumers being very sophisticated, I think we GET Creative is also working with Polar and SimpleReach to under- owe it to our audience to tell authentic and engaging stories. It can be stand where audiences are coming from. great and it's upon all of us to take on that challenge and prove it.” p The broad reach of the USA TODAY Network is what will enable GET Creative to help brands reach audiences where they are, An-
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Austin daily launches tech site BY SARAH ZOOK u MANAGING EDITOR
As the technology industry in Austin grows more than in any the original local area code. other major city in the U.S., newspaper and magazine companies “Its an acknowledgment of ‘old’ Austin even as we explore how are taking note. Recently Gatehouse Media expanded technology has helped create a new Austin,” Hiott said. its Design Center, adding 25 additional jobs in the last And while the Statesman has had a number of few months. Conde Nast also announced it would be reporters dedicated to covering the business side of opening a digital innovation center in Austin some- We’re attempt- things and a reporter focused on lifestyle issues related time in July. to technology, the new site seeks to be a cohesive place In order to keep up with the pace of the industry, ing to broaden to explore not just what the paper has always covered, the Austin American-Statesman launched 512tech. “ but new avenues as well, Hiott said. com, a website dedicated to the burgeoning industry. how we cover “The site includes the breadth of the Austin tech “One of our intentions when developing 512tech. experience, from the venture capital and financials com was to create a hub where readers could find the tech indus- to startups and how members of the tech community in-depth local technology news and talk about it — a live and work and help shape Austin’s business and sort of technology town center for Austin,” said Barry try and experi- creative scene,” Hiott said. Harrell, business editor for the Statesman. “We believe ment with new Business writer Lori Hawkins covers software that with the abundance of technology stories to be companies, venture capital and pens the column told in our city and the caliber of out reporters telling ways to reach “Plugged in”; Omar Gallaga, technology culture re- those stories, 512tech.com will become the go-to site porter for The Statesman, offers the “Digital Savant” for Central Texas tech news.” the audience. column while tech reporter Lilly Rockwell will report But this is nothing new for the Statesman, accord- on the semiconductor industry, e-commerce and bio- — Debbie Hiott ing to Debbie Hiott, Statesman's editor. “Technology tech companies as part of her column “Tech Capital.” news has been a mainstay of the Austin American- ” While there will be traditional stories featured, Statesman’s coverage since the ‘90s,” she said, “when podcasts, videos and other media will also play a the microchip and hardware industries became such a key part of prominent roll. Austin’s local economy.” “We’ll also look for opportunities to draw in user-generated Even the name is a tribute to the tech tradition in Austin — 512 is Austin continued on page 14
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Austin from page 12 editors and some digital staff on Oct. 8, 2015, to “float the concept,” content, such as commentary on the big issues Hiott said. In November the Cox Media Group’s from the tech community and scene reports from technology team dove in to develop the site. various events,” said Hiott. “They were working with an entirely new Currently spurred by the South By Southwest content management system,” said Hiott. “This Interactive Festival held in Austin each year, the site in some ways also helps to pilot the behind- team has been generating more than a dozen the-scenes CMS for all of the Cox Media Group- new pieces per day — and sometimes more than sites across four newspaper markets.” that. However, on a regular basis 512tech.com The site soft launched and was searchable on is planning on generating several new stories March 7, 2016. The Statesman team really started throughout each day to keep the site fresh and promoting it on the paper’s other products and bring people back. social media as SXSW Interactive was kicking off. Audience retention is a key part of creating Although the focus of 512tech.com is the on- the new site. The Statesman launched a Univer- line presence, the business editor will be bringing sity of Texas Longhorn sports-focused website some of the content into print. last fall dubbed www.hookem.com and found that “We’re looking at some regular print features very niche-focused packaging was a boon for the that will tie more closely with the digital brand,” paper, more than doubling traffic in a coverage Hiott explained. “However, we know we can at- area, according to Hiott. tract an audience online that is very interested in “HookEm has been a huge success,” she said. going deeper on tech topics than our broad print “Both in traffic and in changing some newsroom audience might be.” culture around how we cover a topic that is so That focus is what excited Hiott and the rest important to a very focused audience.” Homepage for 512tech.com. The site of the 512tech.com team the most. aims to cover the broad reach of the “We’re attempting to broaden how we cover Off to a strong start, a week after launch tech industry in Austin. the tech community and to experiment with new 512tech.com was able to double the technology- Image: 512tech.com coverage related page views on the broader news- ways to reach the audience,” Hiott said. “We’re paper websites for the entire month of March a year ago, Hiott said. excited about the ability to package the coverage With a goal of a SXSW launch, it didn’t take long for 512tech.com in one easily accessible place to give it greater context and weight.” p to go from concept to reality. The paper’s tech team sat down with
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MARC... MY WORDS
Tread lightly with digital distribution uBY MARC WILSON COLUMNIST Over the past decade, newspaper publishers have out- Use any Internet search engine, type in “Facebook censorship,” and you sourced printing, ad production, pagination, home-deliv- will get scores of results – mostly complaints about unfair censorship that ery and many other functions. Such efforts have allowed occurs with little or no appeal. publishers to cut up to 40 percent of their overhead while If traditional publishers feed Facebook, who makes the final determina- still retaining their basic business models. They still own tion of what is distributed? Under this new model, it seems to me, Zucker- and publish their newspapers. berg, Tim Cook and Eric Schmidt own the virtual printing presses. Their Today, even more dramatic out-sourcing is being prose- golden rule is he who owns the gold rules. lytized by the behemoth Internet companies in Silicon Val- Further, Zuckerberg has said that Facebook will use data analytics to de- ley — options that could clearly kill the current publishing termine which of the stories fed by media outlets are shared with individual business model. Facebook users. Facebook, Google and Apple are telling publishers, “Just send us your Business Insider quoted Zuckerberg as saying that each user gets exposed news stories and let us handle distribution and ad sales.” to more than 1,500 stories each day, but an average user would only get to see “Our goal,” says Facebook CEO Mark Zuckerberg, “is to build the perfect about 100 a day on News Feed. In order to maximize that experience, Zuck- personalized newspaper for every person in the world.” erberg is working with a team of engineers to learn user behavior and pick Zuckerberg made that comment in late 2014. In early March of this year, up signals that show what kind of content each user is most interested in. Facebook announced a new WordPress plug-in for Instant Articles. Accord- “That means that if businesses are sharing content that may be useful to ing to Poynter’s Benjamin Mullin, the plug-in essentially greases the skids them (Facebook users), then we’ll show that. But if that means that busi- “for mass adoption of the program among news organizations.” nesses are sharing content that isn’t going to be useful for them, we may British media columnist Emily Bell wrote in the Guardian in February: not show that, because it’s probably more important that they learn about “The truth is dawning on media owners (or in many cases it has dawned, a friend who had a baby and their baby is healthy,” he said in the Business but they don’t like to talk about it). Publishing is over. Obviously this isn’t Insider article. true in its purest sense; publishing is actually flourishing, just not for pub- Full disclosure, my company, TownNews.com, already a feed into Instant lishers. As Facebook last week extended the reach of its instant articles to Articles built into our responsive design templates. We soon will be able to anyone, as Google invests in making news articles load lightning fast…it is integrate with Apple News and Google’s AMP program. We have made the fair to say we have more opportunity today to put out remarkable works of technology available, but I am not necessarily recommending that publish- fact and fiction to the world than ever before.” ers use these tools. Note the comment: “publishing is actually flourishing, just not for publishers.” I urge all publishers to proceed with great caution, if you proceed at all. Yet it is traditional publishers who are being asked to send their report- Vast, cheap distribution will soon be available through these major Inter- ers’ stories and their photographers’ to Facebook’s Instant Stories, Google’s net companies. AMP and Apple News. Feeding your content in bulk to Facebook, Google and/or Apple might Google, Apple and Facebook don’t have newsrooms, and they don’t employ result in short-term gains. reporters and editors. But if they can persuade traditional publishers to feed The dire predictions about these trends causing the death of traditional their content to these new outlets, Zuckerberg may reach his goal of publish- publishers could well be overblown. Using Instant Articles, AMP and Apple ing the “perfect personalized newspaper for every person in the world.” News in careful ways may prove to be a boon to traditional publishers. Ask yourself: If content is published through these Internet giants, who But beware! Silicon Valley loves nothing more than disrupting exist- sets the rules? ing businesses. They have no qualms about disrupting – i.e., ruining – A CNN Money story published Feb. 4, 2016, said, in part: “Facebook...pro- your business. p hibits nudity, hate speech or graphic images that glorify violence. It has also banned the private sale of guns and drugs. But a post about bullfighting? Marc Wilson is CEO of TownNews.com. He can be reached at The company banned it —then backpedaled. It also banned a post from a [email protected]. woman in Turkey critiquing Charlie Hebdo.
16 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com The Kansas City Star to print Wichita Eagle uNEWS & TECH STAFF REPORT are owned by the McClatchy Co). “We are able to work in "# !# The Wichita Eagle’s production " without any impact to our cur- " # # rent schedules or commercial # " " print customers,” said Waters. # ! “We still have the capacity for " additional commercial work and more non-deadline products.” " # The Star has no plans to add any equipment or personnel to """ " the operations, Waters ex- Randy Waters, vice president of plained. But, there will be added production for the Kansas City hours to the part-time insert (Missouri) Star. feeders as needed. Photo: Kansas City Star “We look forward to this Over fourteen years ago, new exciting partnership that The Kansas City (Missouri) will bring additional revenue Star created a new $199-million opportunities utilizing our state- downtown state-of-the-art of-the-art production equip- production facility. The plant ment,” said Waters. “Our goal is was anchored with two Koenig to exceed all customer expecta- & Bauer AG (KBA) Commander tions everyday.” presslines in parallel forma- The Eagle said it would tion with a total of 216 printing look for a buyer for its offices couples. The presses consisted of and seek other space in down- 36 towers, 40 KBA Pastostar RC town Wichita. It announced the automatic reelstands, four folder changes as part of its effort to superstructures with six balloon adapt to a digital market and formers a piece and two KF 5 sin- said it would free up resources gle jaw folders plus two double for the digital transformation. folders with a 2:5:5 cylinder. “As our digital readership “We felt with our produc- continues to sharply increase, tion plan and our production we’ve made an important yet dif- schedule, it would fit our needs ficult decision to move our press best,” said Randy Waters, vice and mailroom operations to our president of production for sister newspaper in Kansas City,” the Star. publisher Roy Heatherly said in According to Waters, the a statement. plant is currently printing over Heatherly also said the 20 additional publications, company would continue to including national, daily, weekly, produce “a high quality news- bi-weekly and monthly publica- paper to our loyal print-edition tions including Kansas dailies, readers,” even as it focuses on its the Lawrence Journal-World and digital audience. Topeka Capital-Journal. In late The Eagle said it gave May the plant will be absorb- notice to two unions represent- ing the printing and packaging ing the employees who would be operation of the Wichita Eagle losing jobs. p newspaper (both newspapers
News & Tech Spring SPECIAL ISSUE 2016 u 17 www.newsandtech.comSPONSOREDwww.newsandtech.com CONTENT www.newsandtech.com Delaware Printing Company upgrades for the future u SPECIAL TO NEWS & TECH FROM WEB OFFSET SERVICES Delaware Printing Company (DPC), a division of Independent all of these goals and in the end, it all came together and worked as Newsmedia, and a newspaper and coldset commercial printer based anticipated. In fact, the success of this system and this partnership in Dover-Delaware working together with Web Offset Services of resulted in several additional new and unique press projects utilizing Sarasota-Florida recently completed control system upgrades on their similar Multi-format technology on an even larger scale. First, in Copen- Multi-format KBA Colora press. This included all new press PC’s (HMI) hagen Denmark on a 94” wide press and then in Alberta Canada on a supplied by EAE of Ahrensburg-Germany along with the replacement 66” wide press, both of which operate every day at very high levels of of the color register and cutoff control systems with a new fully integrat- efficiency. ed IDS-3D color register and mRC-3D cutoff control system all supplied In the case of DPC, after 10 years of successful operation, vari- by QI Press Controls. ous parts of the system such as computers and auxiliary components This unique press design first went on edition 10 years ago (May, started to become obsolete or no longer supported. When looking at 2006) and was the first of its kind to provide a number of production upgrading, it was critical the original operating system and existing da- advantages not available on typical newspaper presses. The 50” wide tabases be kept in tact. Furthermore, a preference of sourcing all com- double circumference press consists of two pasters, a single 5hi (10 ponents including the replacement auxiliaries be done through a single couple) tower and combination folder installed at 90 degrees. This source both for ease of installation as well as for future support. Due to extremely compact press arrangement (just a 40’ x 70’ footprint) allows the long-standing and successful partnership with EAE combined with for Multi-format production including the 2x2, 3x2, 4x2 and 5x2 product their recent acquisition by QI, an “all in one box” solution was possible formats. This provides for an extremely wide variety of products ranging and made the choice for the project vendor an easy one. from 10” tabloids and broadsheets all the way up to 17” wide tabs or ¼ Another important consideration for this type of project is to be folded magazines of various sizes. The special 5hi tower design yields able to work around a 24-hour production schedule without inducing up to as many as 80 tabloid pages (depending on product format) problems or delays. After working together with Wagner on the original while keeping press labor to a minimum — typically just two people due installation, DPC General Manager Tom Bugbee looked to utilize his to the compact installation. expertise once again and together established a detailed schedule and The Colora press was originally specified with a customized EAE plan to enable EAE and QI to carry out the entire project in a 4 week control system for a high level of integration and automation along with period. In addition, all prepress work was done ahead of time so the a unique catalog based production system, again a first in the industry new QI system could be brought on line seamlessly. when the design was first put together. This was necessary in order to Bugbee commented, “Not only did the retrofit get done on time, efficiently run all of the various sizes and formats as compared to a typi- but went off without a hitch and is exceeding expectations with quicker cal standard control system which would have required a much higher response times as well as fast and accurate print results with start up level of operator input and intervention adding too much complexity waste on many productions in as few as 250 revolutions. We have had and inefficiency in daily operation. a successful relationship working together with Sam over the past 10 In order to carry out this project, a close working relationship was years and again he along with EAE and QI were instrumental in the suc- developed between Web Offset Services Sam Wagner (DPC’s project cess of this most recent project” manager) and EAE’s team leader Bernhard Schmiedeberg to develop this highly automated and integrated control system. A substantial u Sam Wagner may be reached at [email protected] amount of design and testing was necessary in order to accomplish
u This layout graphic shows the Multi-format KBA Colora press at u Sam Wagner, president of Web Offset Services and Tom Bugbee, General Manager of Delaware Printing Company the Delaware Printing Company. check out the EAE console.
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News & Tech Spring SPECIAL ISSUE 2016 u 19 www.newsandtech.com The Case for Publisher Direct Native Advertising uBY PETER MARSH VP MARKETING NEWSCYCLE SOLUTIONS
There’s an idiom, probably biblical, about separat- formation appearing on a publisher’s website. It doesn’t matter if the ing the sheep from the goats. With utmost respect to native content is created by digital marketing teams, editorial folks, or goats, it’s about choosing what is of high quality over in direct collaboration with advertisers. The important thing is that what is of lower quality. good native advertising adheres to the professional publishing guide- In the secular world of online advertising, we need lines prescribed for the entire site. Of course, it must also be clearly to make a similar distinction between good and bad labeled as “advertising” and it must be consistent with the adjacent native ads. editorial content. Bad native advertising comes in the guise of con- By definition, good native advertising is paid content that is so co- tent discovery platforms and content recommenda- hesive with the surrounding content, assimilated into the design, and tion engines. These are the links that often appear on blended into the platform that readers simply feel they belong. news media websites with descriptors such as “From the Web,” “You And, the best native advertising is produced and managed directly May Like,” “Promoted Stories,” or perhaps most honestly, “Content from by the publisher. It’s what we are calling Publisher Direct Native Adver- our Sponsors.” tising (PDNA). This separates it from a content discovery or content These platforms have three things in common: (1) the sponsored recommendation platform, which is produced outside and which may content is produced externally; (2) this external content is not neces- or may not have anything to do with the surrounding content. Readers sarily related to the adjoining local content; and (3) when visitors click are more likely to engage with PDNA because it is relevant, believable, on one of these links, they usually get directed to some external site. and non-disruptive. And, that’s what makes it bad native advertising. The average click- Best of all, PDNA is the perfect antidote to ad blockers. Most ad block- through rates (CTRs) for these content discovery platforms is less than ing software programs work the same way. They check where things are 0.1 percent. That’s lower than the CTRs for online display ads. Even coming from when loading a page and block anything that comes from worse, the bounce rates for these platforms is as high as 80 percent. so-called “blacklisted” domains. When an ad coming from one of these One study found that up to 90 percent of visitors click on these links domains attempts to load, the ad blocker blocks it and the site visitor once, then never return. As marketing consultant Wilfred Hirst said re- never sees the ad. cently, “Consumers will eventually develop an immunity to sponsored With good PDNA, native ads can run without any reliance on these posts if they keep driving consumers to crap content.” external domains. Publishers can produce native ad content using The links from these content discovery platforms reside on servers their internal advertising and content management systems. There’s no and domains that are external to the main news media website. As a need to worry about blacklisted domains. Very simply, most ad block- result, it’s fairly easy for ad blocking software to block these links, which ers won’t try to block PDNA because it is coming from the same domain makes ad block users very happy, but publishers not so much. as the rest of the site. This brings us to good native advertising. According to an October Publisher direct native advertising is the sheep, not the goat. The 2015 Nieman Labs Report, 65 percent of ad block customers say they’d wheat, not the chaff. It separates what news media brands do better be willing to see online advertising if it isn’t intrusive or deceptive; if than anybody else in this cluttered online universe – namely, to deliver it is labeled correctly; if it does not have attention-grabbing images or quality content that readers enjoy because it’s timely, credible and con- headlines; and if it does not disrupt the reading flow. textually relevant. p The best native advertising consists of content that is created or curated with the same quality standards as the other news and in- Peter Marsh can be reach at [email protected] Dubai printer embraces digital printing u NEWS & TECH STAFF REPORT Masar Printing & Publishing – Dubai tive Officer, Printing & Distribution Sector at commercial products and is outfitted with Media Incorporate based in Dubai, United Dubai Media Inc. “We aim to run the press in manroland workflow plugin WorkflowBridge Arab Emirates anchored its new digital work- multi-shift-operations, a one shop-stop from and MasterQ. flow with a Kodak Prosper 6000 C press and reel to delivering the final product.” “Masar is developing digital business a manroland web system’s FoldLine (in-line) Masar Printing produces newspapers, models for the future by digitally rebuilding finishing system. magazines, book blocks and direct-mail pieces. products from the offset sector and addi- “Markets and customers are variable “We feel that with the new press and finishing tionally developing in-house digital innova- factors; their requirements may change in solution we can now provide local and regional tions,” Haider explained. “Right now, it is very minutes. Our new digital press and finishing customers with key solutions for making min- important for us to establish flexible business system allows for greater flexibility and the ute differences in delivering products at the models. These include personalized adver- capability to actively adapt to our readers’ be- right cost, quality and timeframe,” Haider said. tisement in newspapers, personalized flyers, havior,” stated Faisal Bin Haider, Chief Execu- Manroland’s FoldLine allows for stitched booklets, and brochures.” p
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News & Tech Spring SPECIAL ISSUE 2016 u 21 www.newsandtech.com Mo. daily rolls out multi-channel delivery u NEWS & TECH STAFF REPORT
The Standard-Democrat in Sikeston, Missouri, is the first to de- instead share videos to Facebook, sending traffic to the newspaper’s ploy Presteligence’s My News 360, a hosted service that enables multi- own site and embedding pre-roll advertising for monetization. channel content delivery to desktop, phones and tablets. My News 360 will put a customized Standard-Democrat app in My News 360 bundles free and paid newspaper content into a both the Apple iTunes and Google Play stores. The app also allows single app. Standard-Democrat to partner with area retailers to enable free access The Standard-Democrat will use the software to its full capacity, to the newspaper while in the perimeter of a location’s beacon, giving leveraging the My News 360 CMS, website hosting and apps, according the publisher an opportunity to reach new audiences, convert casual to Presteligence. readers to subscribers and expand advertiser relationships. Users can “(It) will dramatically change our editorial workflow to allow download one app from Standard-Democrat vs. separate apps for more efficiency in the newsroom while providing an improved, more news and digital replicas of the paper. The app also supports actions cohesive user experience across all platforms,” Don Culbertson, gen- such as print delivery starts and stops, and supports an on-demand eral manager. navigation menu changes and a variety of subscription models and The Standard-Democrat is an existing My News e-edition custom- paywall integrations. er but hasn’t been able to effectively supply related content due to its Standard-Democrat will integrate its DFP account for ad place- lack of a CMS. The new Presteligence app will allow reporters to post ment on its website, phone and apps. The system supports in-stream news and assets via My News 360. advertising, interstitials, and sponsorships as well as other revenue- This will enable reporters in the field to write stories, upload generating widgets the publisher opts to place on its website. photos and videos, and receive notifications that users are engaging According to Presteligence, My News 360 provides audience with their posts. insights from a variety of sources to deliver content, ads and subscrip- My News 360’s built-in video platform, meantime, will allow tion offers to readers based on personal preferences and content Standard-Democrat to stop using Facebook as its publishing arm and consumption. p
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22 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Q&A with GateHouse Executive Bernie Szachara
print advertising from the company's publica- 4News & Tech: What are your strategies tions decreased 7.7 percent year-over-year, for revenue diversification? while digital revenue increased 10.7 percent. Bernie Szachara is the president of Szachara: Our focus on diversifying our the Eastern U.S. publishing operations of local revenue base – and developing busi- GateHouse Media LLC. He manages 47 daily ness models for the future are top priorities newspapers, more than a hundred weekly for GateHouse. By launching and investing and niche publications and associated digital in new lines of business, whether it be Propel products and 234 websites. The properties Business Services, GateHouse Live Events or include The Providence Journal, GateHouse our Dolan Publishing Group, leaders in B2B New England, as well as those in the for- publishing, we are building a solid founda- mer Local Media Group and Halifax Media tion for our future. Group. Additional responsibilities include management of the centralized commercial 4News & Tech: How is GateHouse print operations and third-party distribution. staying ahead of the changes in digital marketing? 4News & Tech: What centralized ser- vices enable greater focus and success Szachara: Propel Marketing, our for GateHouse? full-service digital marketing agency, is Bernie Szachara, president of the Eastern U.S. publishing operations of GateHouse Media. leading the digital charge for GateHouse. Szachara: Our Center For News & With multiple locations in MA and NH, the Photo: GateHouse Media Design (CND) in Austin, Texas provides copy- company has grown to 210 employees since editing and page design for 210 GateHouse its launch in 2011. Compared to 15 custom- New Media Investment Group, the newspapers. Having the CND centralized ers at launch, we’ve added 12K customers New York-based parent company of Gate- allows us to also provide impactful other ser- in just the last 12 months. The product suite House Media recently announced plans to vices such as niche content services, digital continues to evolve with customer needs, spend $180 million on new newspaper ac- product development and newsroom train- finding new ways to build and launch their quisitions in 2016. The Group has completed ing. The centralized CND allows our local online presence. We also recently acquired 12 acquisitions since it was founded in 2014 properties to focus on strong local reporting AdUS with the purchase of Stephens Media out of the bankruptcy of GateHouse, spend- and leads to a culture that fosters greater in 2015. AdUS is a premium digital display ing a total of $640 million of the $1 billion it product innovation for future growth. agency that supports customized program- earmarked for on acquisitions over a three- The Creative Services Centers (CSC) matic campaigns. year period. allow for the same product specialization New Media is managed by FIG LLC, an and innovation, only with advertising and 4News & Tech: What is the biggest affiliate of Fortress Investment Group LLC. marketing solutions, for any type of print challenge that you currently face in the Fortress is a global investment management or digital campaign. Commercial printing overall operation? firm with $67.5 billion in fee-paying assets needs can also be managed through our CSC. under management as of December 31, 2014. Szachara: We’ve more than doubled in Gatehouse is now one of the largest 4News & Tech: Do you have plans to size at GateHouse and with those acquisi- publishers of locally based print and online convert your newspaper operations into tions comes great talent and great ideas. We media in the United States as measured by commercial printing centers? continue to believe that our trusted brands number of daily publications. The company are the foundation of all our local market operates in over 485 markets across 31 states. Szachara: I’m not sure I’d use that initiatives and we must continue to invest in It’s portfolio of products includes 560 com- description specifically, but we have many both our products and our people. It’s a bal- munity publications, 124 daily newspapers, printing facilities that deliver outstanding ance of resources to acquire at this pace, but over 485 related websites, serves more than commercial print quality to outside custom- it’s making GateHouse a stronger company. 190,000 business advertising accounts and ers in addition to printing their local product reaches approximately 19 million people on a mix. It is a “print or be printed” world, but weekly basis. those choices are largely driven by regional Last year, New Media (NYSE: NEWM) market conditions and the saturation of reported $1.2 billion in revenue and $67.6 mil- printing capacity within a define geography. lion in profit — compared with $652 million in revenue and a loss of $3.2 million in 2014. Total
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uIndustry Updates People ...... 34 News you may have missed ...... 35-36 In brief ...... 37 Calendar...... 38 uVendor Announcements ICanon/Newzware ...... 39 Q.I. Press Controls ...... 40 EAE ...... 41 CNPA ...... 42 uMarketing Partners Pressreader ...... 43 uVendor Announcements Digital Media Europe 2016 ...... 44
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News & Tech Spring SPECIAL ISSUE 2016 u 33 Industry Updates
Thayer Long was named president McLean, Virginia. Tom Claybaugh, uPeople of NPES — the Association for Suppli- current publisher of Gannett’s Cen- ers of Printing, Publishing and Con- tral New York publications, will step Dana Bascom joined ICanon New- verting Technologies. He is replacing in an interim president in North zware in an executive sales posi- Ralph Nappi, who has led NPES for Carolina. tion. He has previously worked for the last 11 years. Long was most companies such as Managing Editor, recently executive vice president and Owen Thomas was named business Systems Integrators, Brainworks and CEO of the Independent Electrical editor at the San Francisco Chronicle. New ProImage America. Contractors. He is the president of Ditherati Com- munications. Paul Barbetta was named group Dan Frommer was named editor at publisher and president of Hearst Re/code, allowing co-founder Kara Christian Sennhenn was named Connecticut Media Group. He will Swisher to focus on conferences and developer for control technology continue in his current role of se- new ventures. Frommer was previ- in the Gammerler design depart- nior vice president of circulation for ously tech editor at Quartz. ment. Meantime, Reiner Rupert Hearst Newspapers. Neumeier was hired to assist the Randy Lovely has been named vice customer service team. Editorial Page Editor for The New president of community news for the York Times, Andrew Rosenthal, USA Today Network. Lovely will over- Elisabeth DeMarse resigned as stepped down from his position. see the editorial-content strategy of CEO and president of TheStreet. James Bennet will replace him. Ben- Gannett’s newsgathering operations Larry Kramer will replace her in the net was most recently editor-in-chief around the country and report to interim. Kramer is a former publisher of The Atlantic. Meantime, Eliza- Joanne Lipman, Gannett’s chief con- of USA Today. beth Webbe Lunny was named vice tent officer. Lovely formerly served as president and publisher of T Maga- editor of The Arizona Republic and Kim Wolfkill was named editor-in- zine. She was most recently associate azcentral.com. chief of Road & Track. He was most publisher of Women’s Health. recently senior business and partner Amy Glennon was named publisher manager of Turn 10 Studios. Stellene Volandes was named edi- of Cox Media Group’s vertical busi- tor in chief of Town & Country. She nesses, which includes Dawg Nation, Martin Cody, publisher of the Ot- was previously executive style direc- SEC Country and MundoHispanico. tumwa (Iowa) Courier, is retiring tor. Glenn was previously publisher of after 37 years in the media business. The Atlanta Journal-Constitution. No replacement has been named. David Arkin, senior vice president of product and development for Gate- Silvia Killingsworth was named Anu Ahola was named senior vice house Media, was named News Inno- editor-in-chief of The Awl. She is president for SBU Newspaper Pub- vator of the Year by the Local Media currently managing editor of the lishing and UPM Paper in Europe and Association. New Yorker. North America (ENA). She is current- ly senior vice president responsible Gammerler appointed Mike Duffy Josh Awtry, vice president for news for strategy and energy within UPM as a new regional sales manager in at North Carolina dailies the Green- Paper ENA. North America. He had previously ville News and Asheville Citizen- worked in sales for the company. Times, was promoted to a strategic Bruce Barna retired from his posi- role with the USA Today Network in tion with GIS, effective Feb. 29.
34 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Industry Updates
June 2015, will provide some copy editing and design for Cox. The uNews you may have missed company already provides the same services for Cox’s weekly newspa- pers in Texas and Southwest Ohio. “Throughout Cox Media Group Ohio, we are working to transform NYT acquires HelloSociety out business into a digital organization while continuing to keep our traditional platforms and brands No. 1 in the market,” said Rob Rohr, The New York Times Company acquired digital marketing general manager of Cox Media Group Ohio. agency HelloSociety from Science Inc. in an all-cash transaction. Hel- loSociety drives engagement for branded content campaigns through a network of social media influencers across a variety of platforms. DFM bids $45M for The company’s tools, talent and approach will be integrated into the service suite of T Brand Studio. Freedom Communications “We believe the best digital advertising will increasingly take the Digital First Media was the first to bid on the bankrupt Freedom shape of high-quality visual programming, and we are building out T Communications and its assets. Thebid of $45.5 million for California Brand Studio’s services and capabilities to deliver on that promise,” papers The Orange County Register, The Press Enterprise and related said Meredith Kopit Levien, executive vice president and chief revenue real estate guarantees DFM $1.1 million and up to $200,000 in expens- officer of NYT. “We expect HelloSociety will help contribute to our es if it is outbid. future success.” Tribune Publishing and an investor group headed by Freedom CEO Rich Mirman also submitted bids for the company. Freedom filed for Chapter 11 reorganization in U.S. Bankruptcy USAT Network launches Court’s Central District of California in November 2015. branded content studio “The announcement validates our proven track record of sustain- able profitability and plans for managing these two highly regarded The USA Today network launched a branded content studio publications so they can continue to provide outstanding local and dubbed GET Creative. The studio aims to connect advertising partners independent coverage to Orange County and Riverside County,” said with Gannett’s network of newspapers across the country. Ron Hasse, publisher of Digital First’s Los Angeles News Group. Kelly Andresen was recently named vice president of branded content for Gannett and will lead the content studio effort. “The launch of GET Creative is an important part of USA Today Magazine giant to expand to Austin Network’s evolution as a next-generation media organization,” said Condé Nast is planning to open a digital media office in Austin Andresen. “With the flagship USA Today and our 92 local properties, in July. Dubbed the Digital Innovation Center, the office will employ we are poised to have an extremely strong impact for our partners and some 50 workers in the first year. will allow them to produce hyper targeted, multi-platform campaigns “Austin has become an epicenter of digital talent and creativity, that can reach more than 100 million consumers at the local and and establishing our presence there will not only enable us to accel- national level.” erate our growth, but it also will provide us with insight into cutting The team includes former West Coast Sales director from Gawker, edge technology and keep us at the forefront of the industry,” Fred Camie Baker, who was named director of branded content partner- Santarpia, executive vice president and chief digital officer of Condé ships, as well as video specialists and program managers to drive traf- Nast, told The Austin American-Statesman. fic and engagement for advertisers. GET Creative’s team is in-house The Austin office will provide additional engineering and product and can scale client efforts locally and nationally depending on the development as well as digital distribution efforts for the company, needs of a client. the Statesman reported. For more on this initiative see the upcoming Spring Special Issue News & Tech of . The Globe severs ties with delivery company The Boston Globe parted ways with home delivery company ACI Cox cuts 27 jobs Media Group, according to the paper. Cox Media Group contracted with outside vendors to provide ACI took over from Publishers Circulation Fulfillment Inc. in copy editing and design functions for its newspapers. The shared ser- December 2015. vices division of Cox will eliminate 27 copy editing positions over the In early January, The Globe decided to give half the Boston met- next four months as a result. The copy desk in Dayton, Ohio, will lose ropolitan area back to PCF and keep ACI for the other. That arrange- 21 jobs while the copy desk in West Palm Beach, Florida, will lose six. ment proved temporary. Gatehouse Media, which purchased the Columbus Dispatch in News continued on page 38
News & Tech Spring SPECIAL ISSUE 2016 u 35 Industry Updates
News from page 37 The Standard Democrat will integrate their DFP account for ad placement on their website, phone and apps. The system supports in- “It was a mutual agreement,” said Peter Doucette, vice president stream advertising, interstitials and sponsorships as well as a selection of consumer sales and marketing for The Globe. “Both companies of other widgets. thought the best approach would be to part ways.” “My News 360 will dramatically change our editorial workflow to Terms of the separation are confidential. The transition to PCF allow more efficiency in the newsroom while providing an improved, should be complete by Monday, Doucette said. more cohesive user experience across all platforms,” said Don Culbert- son, general manager of the Standard Democrat. Tribune Publishing, Wrapports to share content Tribune Publishing Tribune Publishing and Wrapports entered into a content sharing reorganizes leadership structure agreement with media technology company Aggrego. The arrangement Tribune Publishing reorganized its leadership structure, combin- allows them to share sports, politics and entertainment content ing the roles of publisher and editor-in-chief at the company’s major The Wrapports-owned Aggrego refers readers on one of the paper’s dailies. websites to similar articles on another site. Politics is hosted on Politic- Bruce Dold, who was named editor-in-chief of the Chicago Tri- sChatter.com while sports content resides at 120sports.com. bune two weeks ago, will add publisher to his title. Former Tribune The news comes on the heels of Chicago investor Michael Ferro Publisher Tony Hunter was promoted to the newly created president of buying a 16.6 percent stake in Tribune Publishing for $44.4 million. national revenue and strategic initiatives at Tribune Publishing. Meantime, Los Angeles Times Editor-in-Chief Davan Maharaj will NYT addresses ad blocking also now serve as publisher in addition to his current role. He will also The New York Times is experimenting with countermeasures oversee the launch of LA.com, a new website to “celebrate Los Angeles,” for ad blockers. Users who have ad blockers enabled on their mobile the Chicago Tribune reported. device are asked to become digital subscribers or to allow advertising Tim Ryan, publisher of LAT and the San Diego Union-Tribune, was on NYT. promoted to president of publishing and will oversee all of the publish- “The best things aren’t free,” says NYT’s message to readers. “You er-editors. currently have an ad blocker installed. Advertising helps us fund our “The editor at the Tribune before I came in had been involved in journalism. To continue to enjoy the Times, please support us in one of business initiatives,” Dold said. “I served with a number of publish- the following ways.” ers, including Tony Hunter, and every one of them understood how There are two buttons users can use to either subscribe or to important our journalism was and how important it was to protect the whitelist NYT. integrity of that. So that doesn’t change at all, whatever the titles are.” “We are opposed to ad blocking, which does not serve the long The news comes on the heels of Chicago investor Michael Ferro term interest of consumers,” said a statement from NYT. “The creation infusing $44 million into Tribune Publishing and replacing CEO Jack of quality news content is expensive and digital advertising is one way Griffin with longtime associate Justin C. Dearborn. that The New York Times and other high quality news providers fund news gathering operations.” Austrian daily selects Newscycle To read more about how various media agencies are combating ad Austrian publisher Tiroler Tageszeitung inked a deal with News- blockers, see the March/April issue of News & Tech. cycle for its content and advertising management software. The instal- lation will include Onset, Newscycle’s digital content management platform. New CMS for Missouri daily “To remain profitable and create a financially stable future, we The Sikeston (Missouri) Standard Democrat inked a deal with know we have to reinvest in our system landscape,” said Silvia Lieb, Presteligence to be the first newspaper to deploy My News 360. vice-CEO of Moser Holding AG, parent company of Tiroler Tageszei- The new hosted service for publishers allows multi-channel deliv- tung. “We want to work with a partner that focuses on growth and ery of content to desktop and mobile devices from a single portal. innovative technologies.” The paper will get a customized app available to readers through Tiroler Tageszeitung, in Innsbruck, publishes five regional editions iTunes as well as Google Play. The app gives the paper the ability to and is the leading publication in the Tyrol region. partner with area retailers to provide free access to the newspaper while in the perimeter of a location’s beacon. My News 360 also elimi- nates the need for a breaking news app and a digital replica edition, giving readers access to everything they need with one download.
36 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Industry Updates
uIn brief The Omaha (Nebraska) World-Herald ceased printing its afternoon edition March 7. Dutch printshop Em. De Jong invested in a high-volume heatset system and upgrades to existing Lithoman presses BH Media contracted The Network for operator training at from manroland web systems for its facility in Baarle-Nas- the Florence (South Carolina) Morning News. Gary Snider, sau. regional production director for BH Media, remarked that there has been a 23 percent reduction in labor cost in the John Henry, owner of The Boston Globe, shuttered the mailroom since the training. online Catholic news site Crux. An unspecified number of layoffs will result. Gatehouse-owned Waxahachie (Texas) Daily Light tapped GIS for the installation, testing and commission- Belgian Newspaper Group De Persgroep chose ADPOINT ing of a Kansa Inserting System. GIS was also contracted from Integration X to handle their digital and print ad pro- to recondition the daily newspaper’s Muller Martini 227 duction for their publications in Belgium, the Netherlands inserter. and Denmark. TC Transcontinental selected Gammerler for the auto- According to the U.S. Census Bureau, newspaper rev- mation of its postpress line at its printing plant in Saint- enues dropped 3.8 percent from $28.1 billion in 2014 to Hyacinthe in Quebec, Canada. The order includes a fully $27 billion in 2015. Magazine revenues saw a 3.7 percent automated flexible postpress system for a Goss 700 and a decline, from $29.4 billion in 2014 to $28.3 billion in 2015. KBA 618 press.
El Diario in Ciudad Juarez, Mexico contracted GIS to AdPortal Classified from Wave2Media Solutions is now move, reinstall and commission its Muller Martini SLS3000 integrated with and offers upsells of the Digital Media Com- 10-station inserting system from one area of their manufac- munications video solution. The DMC solution is fully inte- turing facility to another. GIS also moved the paper’s Muller grated into a front end order entry workflow. Media compa- Martini 365 Conveying System. nies can now sell video with ad packages as a self-service solution, and/or in the call-center. Journal Media Group shareholders approved the com- pany’s $280 million sale to Gannett Co. Inc. The deal was Managing Editor Inc. released TruEdit 2.0, an upgraded announced in October 2015 and is still subject to regula- version of the company’s flagship content management so- tory approval. lution. The new version includes TruAuthor, a native HTML authoring tool for publishing to the web and mobile apps. German direct mail company Frey Plus commissioned a It also contains an InCopy plug-in, allowing users to create second Muller Martini MailLiner gathering system to be and revise files in collaboration with others. installed in July. The first was commissioned a year ago.
The Economist is relaunching its magazine, Intelligent Life, with a new name and a makeover. 1843, named for the year The Economist was founded, plans to broaden its coverage beyond Europe to America and Asia and will include profiles from big stories in The Economist, a fashion shoot in every issue and in-depth travel narratives.
News & Tech Spring SPECIAL ISSUE 2016 u 37 Calendar
drupa 2016 /Touch the Future Graph Expo '16 uCalendar > May 31-June 10 > Sept. 25-28 Dusseldorf, Germany Orange County Convention Center 2016 www.drupa.com Orlando, Fla. www.GraphExpo.com America East Conference Metro Production Conference > April 4-6 > June 2-4 World Publishing Expo Hershey Lodge, Hershey, Pa. Saddlebrook Conference Center > Oct. 10-12 http://americaeast.panewsmedia.org Wesley Chapel, Florida Vienna, Austria http://www.metroproduction.org www.wan-ifra.org Naa MediaXchange 2016 > April 17-20 World News Media Congress’ 16 & 2017 Washington, DC 23rd World Editor’s Forum & the 26th www.naa.org World Advertising Forum Print '17 > June 8-10 > Sept. 10-14 International News Media Cartagena, Colombia Chicago Association World Congress www.wan-ifra.org/cartagena2016 > May 22-24 Pullman St. Pancras Hotel London www.inma.org/worldcongress newspaperinstitute.com 2016 Fall Schedule of Classes October 5-8 t Knoxville, Tennessee University of Tennessee College of Communication and Information
WEDNESDAY, OCT 5 THURSDAY, OCT 6 FRIDAY, OCT 7 SATURDAY, OCT 8
BONUS EARLY-BIRD CLASSESMORNING CLASSES MORNING CLASSES MORNING CLASSES 4:30 Hour Bonus Session: Getting a Handle Combining Photography and Videography Understanding Color and Color Management Photo Field Trip: Shoot, Edit, Critique on Camera Raw & Bridge in the Newsroom Photoshop Guru Series Rob Heller, Univ. of Tennessee Lisa Griffi n, Boone Newspapers (Alabama) Tracey Trumbull, WRCB, Chattanooga TN Karl Kuntz, Columbus (OH) Dispatch Design Between the Ears 5:30 Hour Bonus Session: InCopy Basics Latest Overview on Technology: Hardware, Storytelling on deadline: Stories you Ed Henninger, Rock Hill SC Kevin Slimp, Institute Director software, cloud technology, servers, tips & tools want to write and readers want to read Lisa Griffi n, Boone Newspapers, Selma AL John Hatcher, Univ. of Minnesota, Duluth MN Print First: Lessons from Newspapers who Focus on Print 6:30 Institute Eve Dinner on the Square Ed’s Top Ten Design Hints and Maybe More John Hatcher, Univ. of Minnesota, Duluth MN Dinner on the Market Square Time and Territory Management PLUS Prospecting that Pays Ed Henninger, Rock Hill SC Tim Smith, Allentown, Pennsylvania InDesign Tips for Designers & Editors CLASS DESCRIPTIONS Sales: Personality & the Art of Communication Kevin Slimp, Institute Director InDesign Tips for Designers & Editors Tim Smith, Allentown PA Time and Territory Management PLUS Prospecting that Pays Kevin Slimp, Institute Director AFTERNOON CLASSES How to organize, prioritize and create more face time rather than windshield time with customers using the GOALS setting process. How AFTERNOON CLASSES When “Write” is Wrong to prospect for new business, what to say, what to leave behind and Ed Henninger, Rock Hill SC what to say on the phone when following up with customers. Reporting New(s) Style: Using Drones Tracey Trumbull, WRCB, Chattanooga TN Selling Print Advertising in a Digital World, Plus Advance Photo Editing: Be the Guru Marc Karl Tim Tips on Bundling Digital Advertising Karl Kuntz, Columbus (OH) Dispatch Print being our bread and butter, specifi c questions and skills on how to Selling Print Advertising in a Digital World, sell print in a digital world. PLUS, Bundling together your products, based Plus Tips on Bundling Digital Advertising on your customer’s needs, using the eight steps presentation process. Tim Smith, Allentown PA Sales: Handling Objections and Developing Closing Skills Design Between the Ears This is THE Ed Henninger Class that is a MUST for any newspaper editor Introduction to Ad Design with Illustrator Tim Smith, Allentown PA or designer. All the basics of constructing a well-designed publication. Lisa Griffi n, Boone Newspapers, Selma AL Lisa Ed Rob Cloud Management for the IT Director When “Write” is “Wrong” Writers need to keep design when writing a story. Editors and writers Photoshop & Photo Editing Basics Marc Lighter, Paxis Technologies, Knoxville TN should fi nd a way to attend this class. Kevin Slimp, Institute Director Engaging audiences: Ways to create a Personality and the Art of Communication Understanding different selling and buying styles and how to adapt our Design Between the Ears citizen-centric news organization selling style to match their buying their style Ed Henninger, Rock Hill SC John Hatcher, Univ. of Minnesota, Duluth MN Kevin Tracey John
38 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Vendor Announcement
uNewzware www.newzware.com
News & Tech Spring SPECIAL ISSUE 2016 u 39 Vendor Announcement
uQ.I. Press Controls www.qipc.com
www.qipc.com
INNOVATIVE I AM HERE QUALITY IN CONTROL
About Q.I. Press Controls: Q.I. Press Controls develops and delivers innovative, high quality optical measure and control systems. We are globally active in the newspaper and magazine printing industry. Our total solutions are supported by a worldwide service network. These reliable systems are proven in the market of existing and new printing presses and offer our customers structural better results.
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For more information: www.qipc.com
40 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Vendor Announcement
uEAE www.eae.com
EAE Engineering Automation Electronics
We make print happen www.eae.com
About EAE Engineering Automation Electronics GmbH: The Ahrensburg-based company is active in graphic industries, automation solutions and automation technology. The company, founded in 1962 by Richard Ewert, is the leading supplier of controls, automation solutions and software for newspaper printers. EAE’s solutions are being used in all areas of a newspaper printing plant – from pre press to the mailroom. Worldwide more than 550 newspaper printing plants are using EAE’s control systems to produce more than 125 million newspapers each day.
For more information on EAE please visit: www.eae.com
News & Tech Spring SPECIAL ISSUE 2016 u 41 Vendor Announcement
»Mix and mingle with California’s newspaper publishers, ad directors and editors, plus publishers from the Pacific Northwest Newspaper Association Meet Us at the St. Francis »Exhibitors receive a 6’ table in the General Session room and present a LIVE COMMERCIAL to all participants.
CNPA/ PNNA Press Summit “Share Successful Strategies” April 28-29, 2016
Westin St. Francis on Union Square, San Francisco www.cnpa.com/events | email: [email protected] for details
42 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Marketing Partner
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News & Tech Spring SPECIAL ISSUE 2016 u 43 Vendor Announcement
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44 t Spring SPECIAL ISSUE 2016 News & Tech www.newsandtech.com Help Wanted
Maintenance Machinist Lineup is Hiring!
You will be a member of a mechanical maintenance team Since January of 2015 Lineup has increased its global performing predictive and corrective maintenance on all staff by over 58% and continues to grow. Lineup is ac- newspaper production machinery. tively seeking dynamic media industry experts. If you or someone you know would be an ideal fit, please apply at: Qualifications: http://www.lineup.com/about-us/careers/ · High school and/or trade school diploma Current open roles: · Newspaper printing press knowledge a plus · Pre-sales Solutions Specialists, UK, Europe, and US
· Knowledge of standard practices, methods used · Pre-sales Consultants, UK, Europe, and US in the Machinist trade · Project Managers, UK, Europe, and US · Basic Machinist skills on lathe, milling machine and drill presses · Deployment Leads, UK, Europe, and US
· Knowledge of safety precautions to be taken · Sales Operations Manager, London, UK in machinist work About Lineup Systems · Strong mechanical aptitude needed Lineup Systems implements high performance advertising sales solutions designed specifically for multi-channel media Requirements companies. Its collaborative web based tools - which can be · Must be willing to work any shift, Holidays, & weekends locally hosted or cloud-based - help to increase advertising · Must become a member of the sales and reduce operating costs by delivering greater auto- International Association of Machinists mation, transparency and sales opportunity.
Please send resumes to [email protected]. Lineup’s client base of leading international media com- panies includes Metro International, News UK, News Corp Australia, Telegraaf mediagroep, Time Inc. UK, Time Out, Abu Dhabi Media, and Grupo Expansión, among others.
Lineup’s AdPoint products are installed across 33 countries in 21 languages, and support more than 8,000 users. Over For more 1,600 titles, sites and stations rely on Lineup Systems to man- age and grow their advertising revenue. www.lineup.com Help Wanted Ads visits/ newsandtech.com/electronic_classifieds/
News & Tech Spring SPECIAL ISSUE 2016 u 45 Conley Publishing Group
Conley Publishing Group
46 t Spring SPECIAL ISSUE 2016 News & Tech