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“Understanding What's Important…” Published by the New York Press Association on behalf of New York’s Community Newspapers NewsBeat February 2017 NYPA 2017 SPRING CONFERENCE AND TRADE SHOW Friday and Saturday, April 7th & 8th, 2017 Gideon Putnam Resort • Saratoga Springs, NY “Understanding what’s important…” VENUE RE • R G E IN T V A I I R N D I N G • C T U N S E T T O N M O E C R S S W E • N New York Press Association PA 2 NewsBeat February 2017 By MICHELLE REA — Executive Director, NYPA CLIP & SAVE Mark your calendar NYPA 2017 Spring Conference and Trade Show April 7th and 8th Gideon Putnam Hotel and Conference Center Register for the conference and reserve your hotel room at www.nynewspapers.com Register today for NYPA’s fabulous spring Michelle Nicolosi, editor for digital, social, conference and trade show in Saratoga Springs! photo and video at The Oregonian, will lead a Registration fees are as low as $49 per person — session on how to put your readership metrics Thursday, April 6, 2017 a bargain at five times the price! into action with a step-by-step guide to creating NYPA/NYPS Boards of Directors Meetings content that readers want. NYPA Foundation Board of Directors Meeting Sixty-four conference workshops will focus on Gideon Putnam Hotel, Saratoga Springs, NY fostering great news organizations (great Jean Hodges, senior director of content for journalism is at the core of our brand!), driving Gatehouse Media, will show you how to take Friday & Saturday, revenue and growing audience. Industry leaders stock of your resources, shake up your structure, April 7 & 8, 2017 from across the country will lead discussions on and generate more quality content. NYPA Spring Convention and Tradeshow design, graphics, video, photography, advertising, Gideon Putnam Hotel, Saratoga Springs, NY events, social media, cyber security, writing, Stephanie Davis, from Virtual Xperience, reporting, metrics, Freedom of Information Law, will show you how to use virtual reality as a story Friday, June 9, 2017 telling platform. NYPA/NYPS Board of Directors Meetings virtual reality, investigative reporting, enterprise NYC packages, ethics, and family-owned businesses. Will Bancroft, author at Newswhip, will talk about the state of content and social distribution. Here is a sneak-peak at part of the lineup: Cindy Rodriguez, senior journalist-in- NEWSROOM: residence at Emerson College will present two sessions: Protecting yourself against doxxing, IRE (Investigative Reporters and Editors, and social media for newbies. Inc.) will present a day-long program on conducting quick-hit investigations, finding Media consultant Val Hoeppner will lead information (including key government one session on developing a video strategy, and documents) online, examining businesses and a second session on developing a mobile first non-profits and obtaining public records, getting news strategy. Thursday, September 14, 2017 what you need from sources, ethical decision- Jan Shaffer, executive director of the J-lab, NYPA/NYPS Boards of Directors Meetings making, ensuring accuracy, and finding a way to the Institute for Interactive Journalism, will NYPA Foundation Board of Directors Meeting do great enterprise reporting. The Westin Buffalo, Buffalo, NY present, “Networked: Collaborative journalism Terry Parris, ProPublica’s community editor, partnerships to increase impact.” Friday & Saturday, will talk about audience engagement and why Julie Manganis, an award-winning reporter September 15 & 16, 2017 investing in a deep connection with your readers NYPA Fall Conference for The Salem News and North of Boston Media, The Westin Buffalo, Buffalo, NY can pay big dividends. will discuss the ins and outs of covering courts. Jacqui Banaszynski, Knight Chair in editing Tom Gierasimczuk is a journalist and media Friday, November 17, 2017 at the Missouri School of Journalism, will present NYPA/NYPS Board of Directors Meetings leader who develops effective, multi-platform, NYC sessions on interviewing and story discovery. editorially driven marketing strategies that engage audiences, and help turn their brands into engaging, nimble media companies. (Continued on Page 3) A NEWSLETTER FOR NEW YORK’S COMMUNITY NEWSPAPERS Published by the New York Press Association 621 Columbia Street Ext., Suite 100, Cohoes, NY 12047 NYPA NewsBeat 518.464.6483 • 518.464.6489 fax • www.nynewspapers.com Executive Editor — Michelle K. Rea Layout & Design — Rich Hotaling February 2017 NewsBeat 3 (Continued from previous page) Penny Riordan, digital guru for Gatehouse FAMILY-OWNED BUSINESSES: workflow, pagination, Adobe Bridge, InDesign, Media, will show you how to integrate Snapchat Illustrator, Photoshop, and publishing trends. and Instagram into your newsroom. David Cadden, professor emeritus of entrepreneurship and strategy at Quinnipiac David Fowler, CEO of Ads Up, will present Jeremy McBain, executive editor of the University, and Patricia Angus of Columbia workshops on creating high impact digital ads News-Review, Petoskey, Michigan, will lead a University’s Family Business Program will lead and powerful print ads. session on the continuing power of community workshops on outside board governance, next newspapers. generation leadership, family dynamics, and Editorial photojournalist David Handschuh extended family communication. has been working his magic behind the lens for Jennifer Fizzi, from Videolicious, will show more than 30 years. Handschuh will lead you how to empower your staff to make great workshops on Photography 101 for reporters videos in seconds. and feature photos that focus on community. ADVERTISING: Charles Apple, deputy design editor at the Tracy Collins, design team leader at Houston Chronicle, will present “Graphics for Shannon Kinney, founder of Dream Local, Gannett’s Phoenix Design Studio, will explain Word People,” “Alternative Story Forms,” and will lead a workshop on using the latest and how digital has changed print design. “Great Visuals on a Shoe String Budget.” greatest social platforms to drive revenue. Adrian Norris, creative director, digital Suzette Standring, syndicated columnist Ryan Dorhn, CEO of Brain Swell Media, media at The Globe and Mail, Toronto, will with Gatehouse Media, will talk about the art will present sessions on digital sales strategies, present a workshop on page design. of column writing. 60 sales tips in 60 minutes, and increasing the total ad buy. In addition, you’ll be inspired by an George Freeman from the Media Law awesome keynote address at lunch Friday, and Resource Center will present a seminar on Kelly Wirges, CEO of Pro Max Training, by the presentation of more than 400 Better Fair Trial/Free Press — and, will Trump will talk about addressing objections, Newspaper Contest awards over the course of change media law? prospecting that pays, developing a high- the weekend. performance sales team, and assessing your Robert Freeman, executive director of the own strengths and weaknesses as a sales leader Enjoy fabulous (and we do mean fabulous) NYS Committee on Open Government, will and coach. food and drink while dancing the night away talk about New York’s Freedom of Information and cavorting with your colleagues in Law, open government issues, and what to do Stacey Sedbrook, vice president for Saratoga’s famous Museum of Dance Friday when public officials improperly close strategy and business development, SalesFuel, evening. government meetings. will present, “A New Way to Prospect, Reinventing the Needs Analysis Through Take time to learn about cutting edge Smart Automation,” and “How to Focus, products and services from more than two Motivate and Retain Your Sales Team.” dozen exhibitors including commercial web PUBLISHERS: printers, app developers, graphics services, Steve Bookbinder, CEO of Digital Media Ondrej Krehel, cybersecurity and digital CRM software, CMS, mailing software, Training, will teach you how to evolve your publishing systems, video platforms and more. forensics, LIFARS, will present, “Your Money media offerings, and he’ll provide an overview or Your Data: The Era of Cyber Extortion.” of the digital media landscape and what’s Last, but not least, take advantage of the Heather Phillips, editorial product director, trending. networking opportunities and all the news projects, the New York Times will present information and experience that your NYNAME will present its innovative colleagues from across the state have to share. a session on product management to manage advertising project of the year. multiple stakeholder needs and ensure the best This year, for the first time, NYPA is possible user experience. Self-described integrity sales specialist partnering with NYNAME and FCPNY to Diane Ciottta will present four successive bring together daily and weekly newspapers, Rebecca Capparelli, executive director of workshops focused on increasing sales, Pennysavers and shoppers. The brain trust promotions at Gatehouse Media will talk about enhancing accountability, and accomplishing will be amazing. increasing revenue, engagement and data with goals. Diane’s motto: “Activity drives artful promotions. Registration materials for the conference productivity, and integrity sells.” and for hotel rooms are available at Mary Walter Brown, publisher, Voice of Digital handyman Russell Viers will www.nynewspapers.com . Don’t delay — San Diego, will lead a session on, “Revenue present two days of his always-entertaining hotel rooms sell out fast. Register today! Diversity — The Importance of Building a Adobe certified training sessions on publishing Pipeline
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