Annual Report 2016 Annual Report 2016
ANNUAL REPORT 2016 ANNUAL REPORT 2016 Barcelona in February to discuss Turning than ever that IAB continues to educate Mobile into Mobility: Innovation without industry regulators and elected leaders. FUELING GROWTH FOR Borders. Discussion focused on the need In 2016, IAB became a leading voice at IAB MEMBERS to have much more than simply a “mobile the FCC. In meetings with the Commission strategy,” and the desire to adopt holistic, and through our filings with them, IAB liquid, 360-degree experiences that explained the benefits of self-regulation cross all screens. In response, the IAB in the digital advertising space. And in arketers spent $60 billion on To bring awareness to the goal of Mobile Marketing and Digital Video September 2016, before a room full of digital in the United States improving online user experience, IAB and Centers of Excellence published a report senior representatives from the FCC, during the last 12 months—more the IAB Tech Lab introduced the LEAN M in September 2016, “Is Virtual the New Congress, political press, and digital than on any other medium, a resounding Principles in late 2015. In 2016, these Reality?” The report offers opinions media, IAB addressed the growth of affirmation of consumers’ preference for principles became the foundation for a from a distinguished panel of industry- digital advertising, our involvement in the digital media as the entry point to satisfy comprehensive program to improve user leading voices in publishing, advertising, key policy debates of today, and how our their needs and wants. experience, including an overhaul of the VR software, and developer platforms, industry must collectively address the threat IAB Standard Ad Unit Portfolio; live user Enabling digital media companies, as analyzing virtual reality’s potential as an of ad-block profiteers.
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