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A MONTHLY REPORT COVERING NEWS AND INVESTMENT OPPORTUNITIES JOSEPH MORGENSTERN, PUBLISHER March 2012 Vol. XX VII Issue No.3 You are invited to visit us at our website: http://ishitech.co.il The Research & Development Option The number of foreign countries maintaining research Blackstone, with $166.2 billion in assets under man- and development facilities in Israel, is impressive. An agement, is the world’s largest private equity fund, apocryphal story is that of physicist Dov Frohman. larger than Apax Partners, which has invested billions He had worked successfully for a number of years at of shekels in Israel, including the acquisition of the an American Intel faciliy. Frohman decided to return controlling interests in Tnuva Food Industries Ltd. and home to Israel, The Intel management opened an R Psagot Investment House Ltd. & D faciliso ty js to keep Frohman at Intel. The move was highly successful, as Intel became Israel’s largest CEO Stephen Schwarzman founded new York-based exporter. Blackstone in 1985. It has a market cap of $7.66 bil- The number of foreign R & D facilities increased rap- idly and soon afterwards IBM came to Israel as did co.il General Electric. In order to take advantage of Israeli http://ishitech. technologic expertise Israeli companies were acquired The most recent of the was Apple. Google has just opened an R & D facility. Many foreign companies take a short route and opt out for mergers an d acquisitions rather than go the The Research & Development Option research and development route Blackstone to make major investments in Blackstone to make major investments in Israel Israel Retail software solutions company opens U.S. Private equity fund Blackstone will set up a joint ven- headquarters in Teaneck ture with Markstone to invest hundreds of millions of Plant that needs little water and can flourish at night dollars in Israel. GE Invests in Ingesting Imaging Capsule The Blackstone Group LP (NYSE: BX) will reportedly Israel Shows Wares in Singapore Air Show invest hundreds of millions of dollars in Israel, through Apple to use chip by recently acquired Israeli a joint venture that it will set up with Markstone Capital startup in iPad 3 Partners Group LLC. Markstone, headed by managing Report on 2011 Exits - Summary directors Ron Lubash and Amir Kess, are expected GE Healthcare invests $13.8m in Insightec to become Blackstone’s exclusive representative in Israel. Markstone will seek Israeli companies in which the two private equity funds will invest. The deal will be closed in a few weeks. Markstone has declined to respond to the news. Copyright 2012: Israel High-Tech & Investment Report Subscription, bulk copy and reprint information available on request Editorial Offices: P.O.Box 33633, Tel- Aviv 61336, Israel Tel-: +972-3-5235279 Fax: +972-3-5227799 E-mail: [email protected] MARCH 2012 lion, and posted a net profit of $1.4 billion in 2011. sengers. The company only works with websites that do $2 million or more in annual sales. Markstone has had a mixed track record with its investments in Israel. It founded Prisma Investment The Celebros search technology, Alt said, allows Web House, which went bankrupt. Its investments in Elran shoppers to pose questions in “human terminology” (DD) Real Estate Ltd. (TASE:ELRE) and Tomcar Ltd., — just the way someone would ask a question face to which developed a commercial off-road utility vehicle, face with a sales clerk. To demonstrate, he went to the both failed. Successful exits on investments include Ice.com website and typed in “I want a pink diamond Golden Pages Ltd., improved seed varieties developer ring under $500.” The website, in response, displayed Zeraim Gedera Ltd., and Netafim Ltd. a pink diamond ring for $495. Alter pointed out that the site was able to pull up the correct page even though Markstone raised $800 million in 2003-04 from institu- the words “under $500” did not appear anywhere on tional investors, including California Public Employees’ the page, or the words “I want a pink diamond ring.” Retirement System (CalPERS) and New York State Pension Fund in the US, Clal Insurance Enterprises “Our technology is a bridge between human terminol- Holdings Ltd. (TASE: CLIS) and Menorah Mivtachim ogy and the data that is on the website’s database,” Holdings Ltd. (TASE: MORA) in Israel. Markstone said Jeffrey Tower, manager of the Teaneck office. chairman Elliot Broidy resigned after a plea bargain for bribery in the US. In September 2010, Alt and Tower said that while other software companies provide search engine tools for retailers, Celebros tries to set itself apart by providing a package of tools that Retail software solutions company opens U.S. help improve conversion rates, including intelligent headquarters in Teaneck search, auto completion technology (the site guesses An Israeli technology company that creates virtual the words as they are being typed in and offers a drop sales clerks to help guide shoppers around e-com- down menu), product recommendations and analytics merce websites has established its North American that tell the e-retailer how many people visit the site, headquarters in Teaneck. what percentage of them made a purchase, and at Celebros Inc. was founded in Israel in 2000 and used Israel High-Tech & Investment Report search technology originally created for the Israeli Published monthly since January 1985 army to develop what it calls “intelligent, concept- based search for online shops.” The company, accord- Publisher and Editor in Chief ing to Chief Executive Officer Ofer Alt, actually has a Joseph Morgenstern, B.A. Chem. broader mission, which is combining a group of “con- version technologies” that convert online browsers into Technology Review Board buyers. Prof. S.J. Joel-Cohen, MD, FRCS. FRCOG (1996-2002) Prof. Hylton Miller, M.B. Ch.B. For e-commerce sites, the typical conversion rate is Dr. Clive L. Carpel, M.B. Ch.B. 1 percent, meaning that out of 100 people who go to the site, only one person actually buys something, Copy Chief said Alt, during a visit to the Teaneck office last week. Debbie Mor “What customers find when they go to websites are Web Master Marty vonBokel empty shops, without a salesperson,” he said. Alt said Graphics Consultant the Celebros technology tries to give the websites the Daniel Morgenstern equivalent of a knowledgeable sales clerk who can Subscription Inquiries find specific items and recommend similar products. Tel-. +972-3-5235279 Fax. +972 3-5227799 E-mail: [email protected] Celebros has created search-related software for more Annual subscription $95.- per year, for 11 issues, than 400 retail websites worldwide, including jewelry Israeli residents add 17% VAT retailer Ice.com, cosmetics giant Avon.com. and Sky- Web Edition and Achives mall.com, which sells products geared to airplane pas- http://ishitech.co.il 2 MARCH 2012 what points people left the site without buying. Spanish government’s commitment to it,” says Aora chief executive Zev Rosenzweig. “Installing [a Tulip Tower said the company has helped clients increase plant at the Solar Platform] gives us access to a great their conversion rates to 8 percent or more with Cel- deal of very interesting technology. All in all, it is a good ebros technology. next step in our growth.” The privately held company does not reveal financial The technology continues to be fine-tuned. For the lat- information. Alt said the company has revenue of less est model — like the first, housed in a tower fashioned than $50 million annually. by visionary architect Haim Dotan — the heliostats, receiver unit and control system have all been refined, Most clients pay a flat monthly fee for software ser- according to Aora chief technology officer Pinchas vices. Alt said that fee varies based on the project, but Doron. “The heliostats are now much more stable, typically is a couple of thousand dollars per month. much more accurate, operate much better under all conditions; the receiver is now more efficient, more Tulip’ solar-tower technology to bloom in Spain durable; improvements to the control system mean Israeli technology developer Aora has switched on the turbine and the receiving tower are also now much the first of its next-generation “Tulip” concentrating better calibrated and integrated,” he states. solar power (CSP) systems in Almeria, Spain, and the company is now targeting full-scale developments at Developed over 20 years ago at the Weitzman Insti- several locations in Europe within the next year. tute of Science in central Israel, proof of concept for the Tulip was carried out in 2006 in Nanjing, China, using an experimental tower design, Chinese-supplied * Solar-thermal flower tower powers community heliostats and a receiver from US power-systems outfit * Tulip-shaped hybrid solar-thermal power plant Honeywell. blooms * Vision of green oases in the desert becoming a “This was at a time when nobody was looking at this reality sort of solar power as anything but a subject for aca- demic research,” says Doron. “It gave us the oppor- The grid-connected 100kW system at the Solar Plat- tunity to take our receiver — which we knew worked form research centre is made up of a 35-meter flower- well —and show that such a technology could work shaped receiving tower and 50 tracking heliostats as a system, could run with the sun, could continue fanned out over a 2,000-square-meter area. It is the to operate as clouds moved in and out, and could be second of its kind: a same-size version was brought connected to the grid.” on line at an organic date farm north of Eilat, Israel, in 2009. With a pair of 100kW units now up and running, Aora is moving to build greater “autonomy and automation” Aora’s plant is unusual among tower-based concepts into the Tulip CSP technology.
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