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CODE NP_NAME LAN PUB_CITY STATE PER_DESC LENGTH WIDTH PAGES PRINT_AREA COLOUR CIRC CIRC_BASE 1 100820 DECCAN CHRONICLE ENGLISH ANANTHAPUR ANDHRA PRADESH DAILY(M) 51.00 33.20 34 57568.8 COLOUR 27280 ABC 2 410171 TEL.J.D.PATRIKA VAARTHA TELUGU ANANTHAPUR ANDHRA PRADESH DAILY(M) 53.00 33.00 22 38478 COLOUR 16352 CA 3 410198 ANDHRA BHOOMI TELUGU ANANTHAPUR ANDHRA PRADESH DAILY(M) 51.00 33.20 24 40636.8 COLOUR 11535 ABC 4 410202 ANDHRA JYOTHI TELUGU ANANTHAPUR ANDHRA PRADESH DAILY(M) 52.00 33.00 25 42900 COLOUR 25689 ABC 5 410345 ANDHRA PRABHA TELUGU ANANTHAPUR ANDHRA PRADESH DAILY(M) 51.00 33.00 14 23562 COLOUR 5000 CA 6 410370 SAKSHI TELUGU ANANTHAPUR ANDHRA PRADESH DAILY(M) 52.00 33.00 32 54912 COLOUR 52465 ABC 7 410400 TELUGU WAARAM TELUGU ANANTHAPUR ANDHRA PRADESH DAILY(M) 52.00 33.00 8 13728 B/W 5001 CA 8 410219 ANDHRA JYOTHI TELUGU CUDDAPAH ANDHRA PRADESH DAILY(M) 52.00 33.00 25 42900 COLOUR 16889 ABC 9 410158 TEL.J.D.PATRIKA VAARTHA TELUGU CUDDAPPAH ANDHRA PRADESH DAILY(M) 53.00 33.00 22 38478 COLOUR 19886 CA 10 410227 RAYALASEEMA SAMAYAM TELUGU CUDDAPPAH ANDHRA PRADESH DAILY(M) 53.00 36.50 4 7738 B/W 37621 CA 11 410377 SAKSHI TELUGU CUDDAPPAH ANDHRA PRADESH DAILY(M) 52.00 33.00 32 54912 COLOUR 41303 ABC 12 410391 BHARATHA SAKTHI TELUGU CUDDAPPAH ANDHRA PRADESH DAILY(M) 53.00 33.00 8 13992 B/W 18516 CA 13 410009 RATNA GARBHA TELUGU ELURU ANDHRA PRADESH DAILY(M) 52.00 38.00 4 7904 B/W 38818 CA 14 410012 ELURU TIMES TELUGU ELURU ANDHRA PRADESH DAILY(M) 52.00 37.00 4 7696 B/W 36591 CA 15 410114 STATE TIMES TELUGU ELURU ANDHRA PRADESH DAILY(M) 52.00 37.00 4 7696 B/W 36600 CA 16 410117 GOPI KRISHNA TELUGU ELURU ANDHRA PRADESH DAILY(M) 52.00 37.00 4 7696 B/W 36340 CA 17 410398 ANDHRA DAIRY TELUGU ELURU ANDHRA PRADESH DAILY(E) 48.00 34.00 6 9792 B/W 22600 CA 18 410194 ANDHRA JYOTHI TELUGU GUNTUR ANDHRA PRADESH DAILY(M) 52.00 33.00 25 42900 COLOUR 41739 ABC 19 410209 ANDHRA PRABHA TELUGU GUNTUR ANDHRA PRADESH DAILY(M) 51.00 33.00 14 23562 COLOUR 36111 CA 20 410239 TEL.J.D.PATRIKA VAARTHA TELUGU GUNTUR ANDHRA PRADESH DAILY(M) 53.00 33.00 24 41976 COLOUR 73141 CA 21 410365 SAKSHI TELUGU GUNTUR ANDHRA PRADESH DAILY(M) 52.00 33.00 32 54912 COLOUR 81465 ABC 22 410382 NEETI DINA PATRIKA SURYA TELUGU GUNTUR ANDHRA PRADESH DAILY(M) 52.00 33.00 14 24024 COLOUR 19530 CA 23 100016 THE NEW INDIAN EXPRESS ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.00 36 60588 COLOUR 13003 ABC 24 100076 PLEDGE ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 8 15264 COLOUR 48000 CA 25 100293 CITIZEN'S EVENING ENGLISH HYDERABAD ANDHRA PRADESH DAILY(E) 52.00 36.00 6 11232 B/W 52461 CA 26 100470 TAKEED (ENGLISH DAILY) ENGLISH HYDERABAD ANDHRA PRADESH DAILY(E) 53.00 37.00 4 7844 B/W 34487 CA 27 100474 SKYLINE ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 8 13728 B/W 35700 CA 28 100562 NEWS BOOM ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 4 7632 B/W 45684 CA 29 100566 TODAY FREEDOM ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 37.50 6 11925 B/W 26750 CA 30 100641 TRUST NEWS ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 58.00 40.00 4 9280 B/W 35315 CA 31 100644 THE ECONOMIC TIMES ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 52.50 32.90 20 34545 COLOUR 27836 ABC 32 100682 THE FOURTH VOICE ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 37.00 8 15688 B/W 49142 CA 33 100687 OBLIGATION ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 38.00 4 8056 B/W 28600 CA 34 100726 BUSINESS STANDARD ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.00 24 40392 COLOUR 7382 ABC 35 100739 NEWSLINE ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 38.00 4 8056 B/W 25630 CA 36 100740 THE TIMES OF INDIA ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 52.50 32.90 22 37999.5 COLOUR 2E+05 ABC 37 100788 THE HINDU ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.00 20 33660 COLOUR 2E+05 ABC 38 100836 THE HINDU BUSINESS LINE ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.00 18 30294 COLOUR 12975 ABC 39 100918 THE FREEDOM NATIONS ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 6 11448 B/W 31894 CA 40 100962 PRESS MEDIA ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 8 15264 COLOUR 28000 CA 41 100974 AD-VISE ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 38.00 4 7904 B/W 15184 CA 42 100990 VIEWS OBSERVER ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 6 10296 B/W 35025 CA 43 100996 DECCAN TODAY ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 55.00 55.00 12 36300 B/W 16409 CA 44 100999 CAPITAL INFORMATION ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 4 7632 B/W 26203 CA 45 101009 FLASH TODAY ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 37.00 4 7696 B/W 28167 CA 46 101018 RAYALASEEMA EXPRESS ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 6 10296 B/W 35199 CA 47 101060 THE FINANCIAL EXPRESS ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 32.90 16 26846.4 COLOUR 14871 CA 48 101140 SPIRIT OF WORLD ENGLISH HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 8 15264 B/W 17000 CA 49 120304 HINDI MILAP HINDI HYDERABAD ANDHRA PRADESH DAILY(M) 51.50 33.00 16 27192 COLOUR 37744 ABC 50 125873 PRAJA SAHAYATA HINDI HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 37.00 4 7844 B/W 34182 CA 51 127008 SWATANTRA VAARTHA HINDI HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 33.00 16 27984 COLOUR 75000 CA 52 127147 AKASH JYOTI HINDI HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 36.00 6 11232 B/W 33679 CA 53 160003 BHAGYANAGAR TIMES URDU HYDERABAD ANDHRA PRADESH DAILY(M) 54.00 38.00 6 12312 B/W 24320 CA 54 160006 SIYASAT URDU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 12 20592 COLOUR 40080 ABC 55 160007 REHNUMA-E-DECCAN URDU HYDERABAD ANDHRA PRADESH DAILY(M) 50.00 33.00 8 13200 COLOUR 25687 CA 56 160008 MUNSIF URDU HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.00 14 23562 COLOUR 62678 CA 57 160455 MAHESHAR URDU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 36.00 6 11232 B/W 36145 CA 58 160602 THE VOICE OF HYDERABAD URDU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 6 11448 B/W 29009 CA 59 160628 SAZ-E-DECCAN URDU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 36.00 6 11232 B/W 46225 CA 60 160639 STATE INDUSTRIAL NEWS URDU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 37.00 4 7844 B/W 32775 CA 61 160861 VIQAR-E-DECCAN URDU HYDERABAD ANDHRA PRADESH DAILY(M) 55.00 38.00 6 12540 B/W 23600 CA 62 161058 MEHENGAI URDU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 35.00 6 10920 B/W 20674 CA 63 161114 WORLD VICE URDU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 6 11448 B/W 23148 CA 64 161178 ETEMAAD URDU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 16 27456 COLOUR 48825 CA 65 161223 ROZNAMA RASHTRIYA SAHARA URDU HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.00 16 26928 COLOUR 6728 CA 66 161274 AWAZ-E-DOST URDU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 36.00 6 11232 B/W 12500 CA 67 161303 KHUDRATI AWAAZ URDU HYDERABAD ANDHRA PRADESH DAILY(M) 40.50 31.00 8 10044 B/W 20069 CA 68 410014 ANDHRA PRABHA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.00 14 23562 COLOUR 66586 CA 69 410093 ANDHRA JYOTHI TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 25 42900 COLOUR 93839 ABC 70 410111 KRISHNA PATRIKA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 6 10296 B/W 48784 CA 71 410127 MAHARADHI TELUGU HYDERABAD ANDHRA PRADESH DAILY(E) 52.00 38.00 4 7904 B/W 36400 CA 72 410129 MAHANAGAR S.DINA PATRIKA TELUGU HYDERABAD ANDHRA PRADESH DAILY(E) 52.00 33.00 8 13728 COLOUR 37355 CA 73 410135 NEDU REPU TELUGU HYDERABAD ANDHRA PRADESH DAILY(E) 52.00 38.00 4 7904 B/W 36100 CA 74 410139 NETI NIZAM TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 37.50 6 11925 B/W 42215 CA 75 410145 VARTHAMAANAM T.D.PATRIKA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 8 13728 B/W 28641 CA 76 410148 USHODAYUM S.DINA PATRIKA TELUGU HYDERABAD ANDHRA PRADESH DAILY(E) 52.00 33.00 8 13728 B/W 37275 CA 77 410151 TEL.J.D.PATRIKA VAARTHA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 33.00 28 48972 COLOUR 75000 CA 78 410153 VIJAYABHANU TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 33.20 8 13545.6 COLOUR 65750 CA 79 410166 JANATHA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 4 6864 B/W 23226 CA 80 410168 BHAGYANAGAR SAYAM.PATRIKA TELUGU HYDERABAD ANDHRA PRADESH DAILY(E) 52.00 38.00 4 7904 B/W 35775 CA 81 410170 NETI MANADESAM TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 8 13728 B/W 30300 CA 82 410173 PRAJASAKTI TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 33.00 12 20988 COLOUR 58767 CA 83 410180 ANDHRA SHAKTHI TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 58.00 39.00 4 9048 B/W 37201 CA 84 410195 PRAJA PORATAM TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 8 15264 COLOUR 36322 CA 85 410203 PRAJATANTRA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 8 13728 B/W 39677 CA 86 410211 VISION ANDHRA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 33.00 6 10494 B/W 54597 CA 87 410236 VAARTHA REKHA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 6 10296 B/W 41729 CA 88 410242 UDAYA BHARATAM TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 53.00 36.00 4 7632 B/W 45975 CA 89 410268 KALANJALI TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 53.50 36.50 4 7811 B/W 33750 CA 90 410295 NETI TELUGU PATRIKA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 54.00 37.00 4 7992 B/W 15210 CA 91 410299 NEWS READER TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 51.00 32.00 4 6528 B/W 38669 CA 92 410306 TELUGU WAARAM TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 4 6864 B/W 41769 CA 93 410328 DISHA TELUGU HYDERABAD ANDHRA PRADESH DAILY(E) 52.50 37.00 4 7770 B/W 15000 CA 94 410347 BHARATHA SAKTHI TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 57.80 38.00 8 17571.2 B/W 19416 CA 95 410349 NEETI DINAPATRIKA SURYA TELUGU HYDERABAD ANDHRA PRADESH DAILY(M) 52.00 33.00 14 24024 COLOUR 67993
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  • COMMUNICATOR the Journal of Indian Institute of Mass Communication Volume LIII, Number-4, October-December, 2018 ISSN: 0588-8093 Message from Editor-In-Chief

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    COMMUNICATOR The Journal of Indian Institute of Mass Communication Volume LIII, Number-4, October-December, 2018 ISSN: 0588-8093 Message From Editor-in-Chief At the outset, I wish to express my gratitude to all the academicians and scholars who participated and presented papers at the National Seminar on “The State of Indian Language Journalism and Training” organised by IIMC with support from Indian Council of Social Sciences and Research (ICSSR) on October, 29 and 30, 2018 at IIMC Campus. K. G. Suresh The conference was organised to Editor-in-Chief commemorate the silver jubilee of Director General, IIMC our Eastern Regional Campus at Dhenkanal, Odisha from where we started our first language journalism programme in Odia. In the last three years, we have given a major push to language journalism launching a Malayalam Journalism programme at our Kottayam, Kerala campus and Marathi Journalism programme at Amravati, Maharashtra campus. This apart, we have upgraded the Certificate programme in Urdu Journalism to a full fledged Diploma programme. We have even started a three months Advanced Certificate Programme in Sanskrit Journalism in collaboration with the Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth besides setting up the Department of Indian Language Journalism. Future plans include starting Hindi and Urdu Journalism programmes from our Jammu campus and Bangla from our Odisha campus. Apart from the papers presented at the conference, many eminent academicians have also contributed to this volume. I am confident that this special issue on the state of Indian language journalism and training would be a collector’s issue for both students and scholars as also media persons across the country and would help them in better understanding of the issues at stake and take requisite steps to improve the quality and standard of both language journalism and training at a time when language journalism is growing by leaps and bounds.
  • Media Accreditation Index

    Media Accreditation Index

    LOK SABHA PRESS GALLERY PASSES ISSUED TO ACCREDITED MEDIA PERSONS - 2020 Sl.No. Name Agency / Organisation Name 1. Ashok Singhal Aaj Tak 2. Manjeet Singh Negi Aaj Tak 3. Rajib Chakraborty Aajkaal 4. M Krishna ABN Andhrajyoti TV 5. Ashish Kumar Singh ABP News 6. Pranay Upadhyaya ABP News 7. Prashant ABP News 8. Jagmohan Singh AIR (B) 9. Manohar Singh Rawat AIR (B) 10. Pankaj Pati Pathak AIR (B) 11. Pramod Kumar AIR (B) 12. Puneet Bhardwaj AIR (B) 13. Rashmi Kukreti AIR (B) 14. Anand Kumar AIR (News) 15. Anupam Mishra AIR (News) 16. Diwakar AIR (News) 17. Ira Joshi AIR (News) 18. M Naseem Naqvi AIR (News) 19. Mattu J P Singh AIR (News) 20. Souvagya Kumar Kar AIR (News) 21. Sanjay Rai Aj 22. Ram Narayan Mohapatra Ajikali 23. Andalib Akhter Akhbar-e-Mashriq 24. Hemant Rastogi Amar Ujala 25. Himanshu Kumar Mishra Amar Ujala 26. Vinod Agnihotri Amar Ujala 27. Dinesh Sharma Amrit Prabhat 28. Agni Roy Ananda Bazar Patrika 29. Diganta Bandopadhyay Ananda Bazar Patrika 30. Anamitra Sengupta Ananda Bazar Patrika 31. Naveen Kapoor ANI 32. Sanjiv Prakash ANI 33. Surinder Kapoor ANI 34. Animesh Singh Asian Age 35. Prasanth P R Asianet News 36. Asish Gupta Asomiya Pratidin 37. Kalyan Barooah Assam Tribune 38. Murshid Karim Bandematram 39. Samriddha Dutta Bartaman 40. Sandip Swarnakar Bartaman 41. K R Srivats Business Line 42. Shishir Sinha Business Line 43. Vijay Kumar Cartographic News Service 44. Shahid K Abbas Cogencis 45. Upma Dagga Parth Daily Ajit 46. Jagjit Singh Dardi Daily Charhdikala 47. B S Luthra Daily Educator 48.
  • List of the Reporters

    List of the Reporters

    List of the Reporters SL.NO NAME NEWS AGENCY MOBILE 1 Jitumoni Bora Agradoot 9435049996 2 Gautam Sharma Amar Asom 9435012629 3 Samya Bharadwaj Amar Asom 9854169491 4 Rajibaksha Rakshit Ananda Bazar Patrika 9435619984 5 Kashab Kalita Asam Bani 9706077542 6 Biswajit Das Asomiya Khabor 9859991942 7 Lalit Chandra Gogoi Asomiya Pratidin 9864032191 8 Partha Dev Goswami Asomiya Pratidin 9435045979 9 Dhaniram Kalita Asomiya Pratidin 9864076297 10 Bhaben Dutta Asomiya Pratidin 9864012888 11 Dhrubajyoti Pathak Asomiya Pratidin 9864418658 12 Anupam Nath Associated Press 9435014041 13 Kiran Kumar Mukharjee Dainik Agradoot 9954333255 14 Samim Sultana Ahmed Dainik Agradoot 9864010604 15 Ajit Sarma Dainik Asom 9435015442 16 Jitendra Kumar Choudhury Dainik Asom 9435144507 17 Subodh Malla Baruah Dainik Asom 9864064360 18 Pranjit Deka Dainik Asom 9435010248 19 Diganta Kumar Deka Dainik Janambhumi 9435065043 20 Reba Kumar Bora Dainik Janambhumi 9864050038 21 Bireswar Das Dainik Jugasankha 9435014312 22 Raj Kumar Sharma Dainik Purvoday 9435048288 23 Sanjeeb kalita Dainik Purvoday 9954032984 24 Rajib Kumar Mahanta DY365 9435048234 25 Pranjit Saikia DY365 9435047948 26 Jadu Kakoty Freelancer 9859912490 27 Haren Buragohain Freelancer 7896033839 28 Baikuntha Nath Goswami Freelancer 9954032076 29 Manash Kumar Mahanta Freelancer 8876015953 30 Hemanta Sarma Gana Sangbad 9707758377 31 Gautam Barua janasadharan 9085586749 32 Manoj Kumar Nath Janasadharan 9435089498 33 Syed Zarir Hussain News Live 9864044401 34 Chaya moni Bhuyan News Live 9854049965 35 Utpal Chakraborty
  • Government Advertising As an Indicator of Media Bias in India

    Government Advertising As an Indicator of Media Bias in India

    Sciences Po Paris Government Advertising as an Indicator of Media Bias in India by Prateek Sibal A thesis submitted in partial fulfillment for the degree of Master in Public Policy under the guidance of Prof. Julia Cage Department of Economics May 2018 Declaration of Authorship I, Prateek Sibal, declare that this thesis titled, 'Government Advertising as an Indicator of Media Bias in India' and the work presented in it are my own. I confirm that: This work was done wholly or mainly while in candidature for Masters in Public Policy at Sciences Po, Paris. Where I have consulted the published work of others, this is always clearly attributed. Where I have quoted from the work of others, the source is always given. With the exception of such quotations, this thesis is entirely my own work. I have acknowledged all main sources of help. Signed: Date: iii Abstract by Prateek Sibal School of Public Affairs Sciences Po Paris Freedom of the press is inextricably linked to the economics of news media busi- ness. Many media organizations rely on advertisements as their main source of revenue, making them vulnerable to interference from advertisers. In India, the Government is a major advertiser in newspapers. Interviews with journalists sug- gest that governments in India actively interfere in working of the press, through both economic blackmail and misuse of regulation. However, it is difficult to gauge the media bias that results due to government pressure. This paper determines a newspaper's bias based on the change in advertising spend share per newspa- per before and after 2014 general election.
  • The Assam Tribune

    The Assam Tribune

    / 17 Coverage of Antenatal Care by NRHM in Regional Newspapers of Assam with Special Reference to The Assam Tribune Arpana Barman * Dr. Arupjyoti Choudhury ^ Abstract National Rural Health Mission (NRHM) has been launched in India with an aim to reduce the Maternal Mortality Ratio (MMR) of the country. With the inception of NRHM, reduction of MMR is evident across all the States. Despite the decrease in MMR, the State of Assam continues to have higher than the national average. Various strategies have been adopted for curbing the increased MMR of the State including awareness generation through mass media. Print media is one of the sources for carrying health related messages to the masses. The present study is based on the content analysis of the coverage on Antenatal Care (ANC) by NRHM in a widely known local daily newspaper – The Assam Tribune . The concerned newspaper is studied on the content of coverage related to NRHM for a period of one year. It is observed that, in terms of numbers, maximum coverage by NRHM in the concerned paper are related to tender/quotation notices, advertisement for manpower recruitment and audits and bid. In terms of area of the column, maximum column space is occupied by display ads on feature articles, services provided under NRHM and projection of special drives like Mission Indradhanush for, Mission Tejaswi for consumption of Iron and Folic Acid, Intensified Diarrhoea Control Fortnight (IDCF) for diarrhea control, Deworming Day, etc. Coverage of content related to ANC is almost negligible. Advocacy of the media fraternity needs to be strengthened based on the present context for health promotion in mass media.