Automotive Industrie in ASEAN Region
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Eberspächer Exhaust Technology ASEAN Strategy DRIVING THE MOBILITY OF TOMORROW prepared by Babak Niazi © Eberspächer ASEAN Member Countries © Eberspächer Production Forecast Top Ten Countries Global Rank Country Production Vol. Rank Country Production Vol. in 2014 in Mio. in 2020 in Mio. 1 China 23.72 1 China 31.48 2 USA 11.66 2 USA 13.56 3 Japan 9.77 3 Japan 11.84 4 Germany 5.90 4 Germany 6,57 5 Korea 4.52 5 ASEAN 6.08 6 ASEAN 4.47 6 India 5,21 7 India 3.36 7 Korea 5.50 8 Mexico 3.36 8 Mexico 4,92 9 Brazil 3.14 9 Brazil 3.98 10 Spain/Portugal 2.38 10 Spain/Portugal 3,19 ASEAN is currently the 6th largest region, likely to become the 5th largest region! © Eberspächer Automotive industrie in ASEAN region Indonesia, Thailand and Malaysia are the key markets in the ASEAN region, accounting for 90% of the market. Production Volumes has been increased to 200% since 2009 -0,1 % YTD +13,4 % YTD +5,5 % YTD +27,1 % +5,0 % YTD YTD © Eberspächer Japanese players dominate the passenger cars market in Thailand and Indonesia; Local OEMs makes account for 60% in Malaysia ASEAN Automotive Market: Key Players © Eberspächer ASEAN countries however, are not very homogenous. Among top 5 markets, Indonesia is the largest and fastest growing economy • All countries are likely to grow at a CAGR of 6-9% in the next 5 years with the exception of Indonesia at 16%. • Growth in population is averagely staying between 1-2% • Indonesia is predicted to be the fastest growing country in next 5 years with increase GDP per capita are likely to be more than 13% © Eberspächer Key Highlights of 2014 Growth in ASEAN, decline in Thailand • Top 5 ASEAN markets reached 3,5 Million units of total industry volume • Thailand remained the largest market however, saw a steep decline of 8% • Indonesia continued to grow inching closer to ist no. 1 position Advent of Fuel efficient cars • Indonesia, Malaysia and Thailand announced new policies for new class of prodcuts broadly classified as „Fuel efficient“ vehicles opportunity for Exhaust Technology supplier • Malaysia rolled out National Automotive Policy which focuses on Energy Efficient Vehicles • Thailand announced 2 programs to attract further investments in production capacity AEC implemantation delayed but inevitable • There has been some delay in the AEC implementation however there are some structural developments that point towards AEC being an inevitable development to unify the market © Eberspächer Fuel Efficient cars have changed the landscape in the top 3 ASEAN markets Decisive consumer Dramatic increase in Thailand‘s First car buyer Sub Compact and shift from pick-up incentive program Compact car sales trucks to passenger cars Multifold increase in Positive consumer Malaysia‘s continued tax Hybrid car sales in attitudes towards break for Hybrid cars Malaysia Hybrid and EV No luxury tax – Sales zoomed to Launch of LCGC program hence 10% lower 50,000 in first 4 in Indonesia price months © Eberspächer Policy Camparison While Thailand provides a bouquet of incentives, Malaysia has decided to customize its offerings based on how strategic the investments is © Eberspächer Key Opportunities ASEAN likely to become the 5th largest automotive market in the world German OEMs announced to focus more on ASEAN New policies and full implementation of AEC will alter the competetive position of Japanese OEMs and open the door for High potential challengers (Ford, VW, BMW, Mercedes etc. Strategic partnerships in this region to be a part of undeveloped but growing market © Eberspächer THAILAND Thailand is the 3 rd biggest economy in ASEAN (67,1 mio. population) Thailand is currently 9th largest automotive producer worldwide 3 Mio. units milestone will be achieved by 2017 JE is currently investigating a Footprint in Thailand to enter in global Ford, Honda and VW business BMW will increase the production in Thailand dramatically from 2015 on Honda plans to build a new plant in Prachinburi/Chonburi with a production capacity of 240.000 units a year Ford opened second plant in Thailand (invest 450 Mio $, annual capacity of 150.000 vehicles. Thailand capacity increases to 445.000 vehicles in Thailand. Ford is planning to launch 50 new vehicles and powertrain in Asia Pacific and Africa by mid-decade © Eberspächer Thailand OEM / supplier locations Ayutthaya Samrong Bangkok Bangkok Chonburi Samut Prakan Bangkok Pluak Daeng /Rayong Rayong Chachoengsao Chonburi Pluak Daeng / SOP 2019 Rayong Bangkok to Rayong 170km © Eberspächer MALAYSIA Strategically located in the heart of South-East Asia In ASEAN Malaysia is the third biggest car market Local OEMs ( Perodua, Proton) has a marekt share of 60% National car dominance is expected to decline further with more liberalization in the near future European OEMs are represented with CKD plants © Eberspächer Malaysia OEM / supplier locations Gurun Rawang NAZA Automotive Perodua Kulim Kuala Lumpur INOKOM CORPORATION Tan Chong Motor Tanjung Malim Tanjung Malim Pekan FAURECIA HICOM ECT DRB HICOM Kuala DRB HICOM Lumpur Shah Alam ISUZU-HICOM Assembly Services SDN BHD Malacca DRB HICOM Honda Malyasia Swedish Motor Assemblies © Eberspächer INDONESIA Indonesia predicted to be the fastest growing country in next 5 years Biggest Population in ASEAN 240 Mio. (worlds 4 th most populous country) Less than 5 percent of Indonesia's population own vehicles JAPANESE OEMs lead a highly consolidated and competitive market (54% of Market held by Astra International (comprising Toyota, Daihatsu and Isuzu) VW is investigating to build a factory in West Java GM reacitivated a plant (capacity 40.000 p.a) © Eberspächer Indonesia OEM / supplier locations Jakarta Tangerang Bogor Mercedes Benz Gaya Motor Assembler Trijaya Union Isuzu Astra Motor West Java BMW Indonesia Jakarta Krama Yudha Unicor Prima Motor Kia Mobile Indonesia Foton Mobilindo Bekasi Karawang Purwakarta Suzuki Indombil Motor Toyota Motor Nissan Motor Astra Daihatsu Motor GM Indonesia Honda Motor Hino Motors National Assembler Astra Daihatsu Motor © Eberspächer Major PC OEM Production Volumes & EET Potential 650.000 600.000 550.000 500.000 450.000 400.000 350.000 300.000 2014 250.000 2019 200.000 150.000 100.000 50.000 0 © Eberspächer.