FOR IMMEDIATE RELEASE Monday, February 26, 2007 Contacts: Justin Gural (802-859-2102 /
[email protected]) Jamie Fabos (719-866-2340 /
[email protected]) USA SWIMMING LAUNCHES MAKE A SPLASH CAMPAIGN Organization Aims to Reduce Childhood Drownings, Fight Obesity COLORADO SPRINGS, Colo. –The Make a Splash campaign, a major public service initiative of USA Swimming, will launch today. The campaign is aimed at decreasing the number of drowning accidents in the U.S., fostering greater di - versity in the sport and encouraging people of all ages to embrace swimming as a direct route to a healthier lifestyle. The first phase of the Make a Splash campaign will be executed through a number of new programs and partnerships. Nine people drown in the U.S. every day, and drowning is a leading cause of injury-related death for American children. African-American children are considered especially at risk, as they experience drowning rates that are nearly triple the national average . USA Swimming believes that the most effective way to reduce drownings is by ensuring that all chil - dren learn to swim. In addition, the Make a Splash campaign will promote swimming as a healthy activity that can increase fitness and thereby reduce the risk of more than 30 obesity-related illnesses. Today’s children are the most inactive in history , and as a result, 1-in-3 children world-wide are at risk for obesity-related illnesses. “The Make a Splash campaign has identified some very curable epidemics in our society, in drowning and a lack of physical fitness,” said Chuck Wielgus, USA Swimming’s executive director.