DEPARTMENT of JOURNALISM and MEDIA STUDIES Jahangirnagar University, Savar, Dhaka, Bangladesh

DEPARTMENT OF JOURNALISM AND MEDIA STUDIES Jahangirnagar University, Savar, Dhaka, Bangladesh

Syllabus for BSS (Honours) programme in Journalism and Media Studies (2011-2012, 2012-2013, 2013-2014, 2014-2015, First year new 2015-2016)

The Department of Journalism and Media Studies of Jahangirnagar University is an outstanding and vibrant department started with a view to fostering the media and communication education in the country. Since its inception in 2011 the Department of Journalism and Media Studies (JMS) is committed to bring the level of excellence in journalism and media education that will create human resources capable of leading media world home and abroad. It is aspired that the erudition passed to the learners from this department will usher the political, economic, and social development of the country. It is also expected that knowledge generated here would create an information-society in the country. Apart from following BSS (Hons) course in due course of time the Department will offer MSS, M. Phil and Ph. D degree for enhancing the knowledge of graduates and facilitating higher education in journalism and media studies.

Objective The courses of the syllabus for BSS (Honours) in Journalism and Media Studies put emphasis on interrelationship among media, society culture and technological advancement that impinge in the development process of the country. History, structure and organization of mass communication, techniques of media reporting, art of editing, new media and information technology, communication research and the political, social culture and economic contemporary issues of home and abroad are given considerable emphasis in the courses.

About the Programme 1. Courses of study for an Honours degree will extend over a period of four academic years and examinations will be held after completion of each year. Students will take a total of 35 courses over the four academic years of the BSS (Honours) programme. 2. The total marks for the four-year programme is 3100. The courses contain a total of 2900 marks, and for Viva- voce 200 marks (50 x 4 years). The year wise distribution of marks for the courses is as follows: First year-700; Second year-700; Third year-900 and Final year- 800.

Grading System In grading system marks will be distributed for each full unit (100 marks) 10 for attendance + 20 for tutorial + 70 for written examinations and for each half unit (50 marks) 5 for attendance + 10 for tutorial + 35 for written. The distribution of marks will be as shown in the details. Total marks will be 3100 including course work, tutorial, viva-voce and comprehensive examination. Results of the students will be decided on the performance of the students in the four years taken together. Comprehensive course is designed in such a way so that after the completion of the Bachelor degree students are able to express inclusive ideas on the subjects taught.

Examination Marks Course Final 70% Tutorial 20% Class Attendance 10% SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

Grading System

Marks (%) Letter Grade Grade Point 80% and above A+ 4.00 75% to less than 80% A 3.75 70% to less than 75% A- 3.50 65% to less than 70% B+ 3.25 60% to less than 65% B 3.00 55% to less than 60% B- 2.75 50% to less than 55% C+ 2.50 45% to less than 50% C 2.25 40% to less than 45% D 2.00 Less than 40% F( Fail) 0 Incomplete I 0

Course Outline in brief:

First Year BSS (Honours) Programme in Journalism and Media Studies Course Course Title Nature Unit Credits Marks Code JMS 101 Concepts of Communication Theoretical Full 4 100 JMS 102 Concepts of Journalism Theoretical & Full 4 100 Practical JMS 103 Mass Media in Bangladesh Theoretical & Full 4 100 Practical JMS 104 Bangladesh Studies Theoretical Full 4 100 JMS 105 Bangla for Media Theoretical Full 4 100 JMS 106 English for Media Theoretical Full 4 100 JMS 107 Computer Skills Theoretical & Half 2 50 Practical Viva-Voce Oral Half 2 50 28 700

Second Year BSS (Honours) Programme in Journalism and Media Studies

COURSE CODE COURSE TITLE UNIT CREDITS MARKS JMS 201 Interpersonal and Group Communication Full 4 100 JMS 202 Media, Society and Culture Full 4 100 JMS 203 Information Gathering and News writing Full 4 100 JMS 204 Editing Full 4 100 JMS 205 Bangladesh Studies (Contemporary) Full 4 100 JMS 206 Social Processes and Institutions Half 2 50 JMS 207 Economic Processes and Institutions Half 2 50 JMS 208 Contemporary World Issues and Events Half 2 50 Viva-Voce Half 2 50 28 700

Third Year BSS (Honours) programme in Journalism and Media Studies

COURSE CODE COURSE TITLE UNIT CREDITS MARKS JMS 301 Theoretical Approaches to Media Studies Full 4 100 JMS 302 Media Laws and Ethics Full 4 100 JMS 303 Advanced Editing Full 4 100 JMS 304 Broadcast Journalism Full 4 100 JMS 305 Communication Research Methodology Full 4 100 JMS 306 Online Journalism (Theory and practice) Half 2 100 JMS 307 Public Relations Half 2 50 JMS 308 Media Appreciations Full 4 100 JMS 309 Political Processes and Institutions Half 2 50 JMS 310 Gender Communication Half 2 50 Viva-Voce Half 2 50 34 900

Final Year BSS (Honours) programme in Journalism and Media Studies

COURSE CODE COURSE TITLE UNIT CREDITS MARKS JMS 401 Advanced Reporting 4 100 JMS 402 Communication and Development 4 100 JMS 403 Communication and Technology 4 100 JMS 404 Writing for Audio-Visual Media 2 50 JMS 405 Audio-Visual Production 2 50 JMS 406 Photo Journalism 2 50 JMS 407 Advertising 2 50 JMS 408 Graphic Communication 2 50 JMS 409 Global Media System 4 100 JMS 410 Comprehensive 4 100 Viva-Voce 2 50 32 800

Total Credits Marks 122 3100

Course Outline of the 4-year Bachelor of Social Science Programme in Journalism and Media Studies (JMS)

FIRST YEAR

JMS 101: Concepts of Communication (Theoretical) Course Objectives: This course is designed to help students understand the basic concepts, processes, and issues of communication. It is expected that after completion of the course, students will be able to make use of the different aspects and processes of communication for efficient communication.

Course Content: Brief history of communication; concepts and definitions of communication; scopes and purposes of communication; natures of human communication; models of communication process; functions of communication; types of communication; roles and levels of communication; language and verbal communication; nonverbal communication; perception; listening; and self in communication.

Books Recommended: Joseph A. Devito - Human Communication D.K. Berlo - The Process of Communication Raymond Williams - Communication Sereno and Mortensen - Foundations of Communications

JMS 102: Concepts of Journalism (Theoretical & Practical) Course Objectives: This course is designed to give the students basic understanding of journalism as a distinct practice and profession along with its core concepts and issues.

Course Content: Definitions, scopes and forms of journalism; functions of journalism; social responsibilities of journalists; definitions and characteristics of news; news values and elements; classification of news and news sources; news flow into media houses; content of newspapers (news, editorial, post-editorial, standing material, feature, article, advertisement); ethics of journalism; the press and the law; pressure on the press; terminology; citizen journalism; and freedom of expression. Practical: Practical work will be done on the basis of the contents taught under this course.

Books Recommended: Fraser Bond - Introduction to Journalism George Fox Mott - New Survey of Journalism Michael Kunczik - Concepts of Journalism Robert Schmuhl - The Responsibilities of Journalism Tony Harcup - Journalism

JMS 103: Mass Media in Bangladesh (Theoretical & Practical) Course Objectives: This course is designed to give the students an account of the historical background as well as the current state of the Bangladeshi mass media.

Course Content: History and growth of the press in the Indian sub-continent; press in Bengal; reflection of society in the press; social reform and press; role of press in the Language Movement; press and the War of Independence of Bangladesh; history of

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 4 OF 18 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES television; radio and film in Bangladesh; current state of the print and electronic media; media boom in the private sector; community radio in Bangladesh; and new media.

Practical work will be done on the basis of the contents taught under this course.

Books Recommended: S. Natarajan - A History of Press in India J. Natarajan - History of Indian Journalism Subrata Shanker Dhar - Bangladesher Sangbadpatro Tarapod Pal - Bharoter Sangbadpatro Alamgir Kabir - Films of Bangladesh Anupam Hayat - Bangladesher Chalacchitrer Itihas

JMS 104: Bangladesh Studies (Theoretical) Course Objectives: This course is designed to develop students’ understanding and knowledge about the socio-economic, political and cultural contexts of the ancient and contemporary Bangla.

Course Content: Overview of the ancient Bengal; anthropological identity of the Bengali race; main trends in the history of medieval Bengal; medieval Bengal under the East India Company; religious and social reform movements; nationalist movements; 1947: division of the Indian sub-continent; Language Movement 1948-1952; education movement of 1962; six-point movement of 1966; mass uprising of 1969; War of Independence and emergence of Bangladesh in 1971; constitution of 1972; indigenous people in Bangladesh; military regimes in Bangladesh: General Ziaur Rahman and General Ershad; mass movement against Ershad in 1990, and restoration of democracy; and the Chittagong Hill Tracts peace treaty in 1997.

Books Recommended: R. C. Majumder - History of Bengal (Vol 1) Sirajul Islam (ed.) - History of Bangladesh (4 volumes) Nihar Ranjan Ray - Bangaleer Itihas J.N. Sarker - History of Bengal K.B. Sayeed - Pakistan: The Formative Face Abul Mansur Ahmed - Amer Dekha Rajnitir Ponchash Bachhar Tofazzal Hossain Manik Mia - Pakistani Rajnitir Bish Bachhar Bashir Al-Helal - Vasha Andolon Proshangaw Dr. Mohammad Hannan - Bangladesher Muktijudher Itihas

JMS 105: Bangla for Media (Theoretical) Course Objectives: This course helps the students develop Bangla writing skills. Emphasis is given on learning different forms of Bangla, used in writing news, feature, and article for the print, online, and electronic media.

Course Content: Appropriate use of Bangla grammar; principles of Bangla spelling; techniques of Bangla language composition; essay writing; book review; and translation.

The students will practice on selected news stories and features from the local Bangla newspapers, online news portals, radios, and televisions.

Books Recommended: nvqvr gvngy` - evsjv †jLvi wbqgKvbyb gvneyeyj nK - evsjv evbv‡bi wbqg cweÎ miKvi - evsjv evbvb ms¯‹vi: mgm¨v I m¤¢vebv gywbi †PŠayix - evsjv fvlvi e¨vKiY Selected news-stories and feature articles from Bangla newspapers, radios and TVs.

JMS 106: English for Media (Theoretical) Course Objectives: This course is designed to help the students learn the basics of English writing skills, which will help them master the art of writing news reports, articles and features for the print, online, and electronic media.

Course Content: Introduction to English language and writing skills; fundamentals of English grammar; techniques of writing correct sentences; appropriate use of words and phrases; paragraph writing; techniques of sentence corrections; English composition and comprehension; essential elements of writing; developing writing style; techniques of vocabulary build-up; and techniques of speaking and listening.

Books Recommended: William Strunk & JR. & E. B. White - The Elements of Style T. M. Bernstein - Watch Your Language V.R. Ruggiero - The Art of Writing Raymond Murphy - English Grammar in Use

JMS 107: Computer Skills (Theoretical & Practical) Course Objectives: This course aims to introduce the students to basic computing skills, use of different computer applications and efficient internet browsing. The students will also be given ideas about the basic hardware formation of a computer and networking.

Course Content: Techniques of using the primary applications of programmes like MS Word, MS Excel, MS Power Point; internet browsing; techniques of changing file formats (i.e. MS Word files into PDF format); using a web-browser, opening emails; techniques of uploading and downloading files; using elementary level software; and formation of CPU. Alongside giving the students theoretical knowledge, they will be oriented with the practical applications of computer and networking.

Practical: Practical work will be done on the basis of the content taught under this course.

*Marks Distribution: The total 35 marks of the year-final examination will be distributed into two separate examinations -- 25 paper-based and 10 computer-based.

Books Recommended: Peter Norton - Introduction to Computer P. K. Sinha - Computer Fundamentals

SECOND YEAR

Course Code and Title JMS 201: Interpersonal and Group Communication

Course objective: This course is designed to give students the understanding of the preliminaries of interpersonal and group communication.

Course contents: nature of interpersonal communication; relationship development and deterioration; barriers to communication; interpersonal conflict management; self concept and self disclosure; types and formats of group communication; members and leaders in group communication, nature of and approaches to organizational communication; communication networks, and communication flow in organizations and public communication.

Books Recommended: Joseph A. Devito- Communication Concepts and Processes Joseph A. Devito- The Interpersonal Communication Book G. Myers and M. Myers- The Dynamics of Human Communication Richard Hall- Organizations: Structures, Processes and Outcomes Stewart Tubbs and Sylavia Moss- Human Communication W.W.Wilmot- Dyadic Communication T.K.Gamble- Communication Works E. Rogers & Agarwala- Communication in Organization Ralph Webb- Interpersonal Speech Communication

Course Code and Title JMS 202: Media, Society and Culture

Course objective: The course critically examines the interplay among media-society and culture. Discussion on media and mass culture, media and pressure groups, media and political economy, media representation of contemporary ideology and culture, and the growth of media industries will be given considerable emphasis.

Course contents: Main trends in the studies on media and society; mass culture, entertainment industries, media imperialism, invention of reality and the make-believe media, cultural and political issues relating to the powerful influence of the mass media, media and government relationships; classical studies on media effects.

Books Recommended: Michel Gurevitch et al- Culture, Society and the Media James Curren et al- Mass Communication and Society Michel Parenti- Make-believe Media Michel Parenti- Inventing Reality Donald Lazere(ed)- American Mass Media and Mass Culture S.A. Lowery and M. DeFleur- Milestones in Mass Communication Research A.M. Ali- Communication and Political Socialization Hibert and Reuss- The Impact of Mass Media Melvin L. DeFleur- Understanding Mass Communication Leo Jeffres- Mass Media T. McPhail- Electronic Colonialism G. Nasrin, M. Rahman and S.Parvin- Gonomaddhom o Janosamaj (Bengali)

Course Code and Title JMS 203: Information Gathering and News Writing

Course objective: This course is designed to help the students develop basic skills for gathering information and writing news reports.

Course contents: Techniques of gathering information for print and electronic media, sources of news, news beats, interview as techniques of news gathering and its types, news writing structure, intro writing, writing simple news reports(emphasis will be given on the following areas: disaster, fire, accident, obituary).

Books Recommended: Carl Warren- Modern News Reporting Harris and Johnson- The Complete Reporter Campbell and Wolsely- Newsman at Work Melvin Mencher- News Reporting and Writing Sally Adams- Interviewing for Journalists

Course Code and Title JMS 204: Editing

Course objective: This course is designed to help the students develop basic news editing skills both for print and broadcast media. The focus will be given on copyediting techniques, headline writing, rewriting, photo-editing, caption writing and translation.

Course contents: introduction to news copyediting; use of copyediting symbols; introduction to newsroom; qualities and functions of copyeditor; copy selection and treatment; stages in copyediting; rewriting; basics of translation; photo selection, editing and treatment; basics of layout, design and page make-up.

Books Recommended: Bastian, Case and Bakette- Editing the Days News Garst and Bernstein-Headlines and Deadlines Floyd K. Baskette, et. al- The Art of Editing R. Thomas Berner, Allyn and Bacon- The Process of Editing Bruce H. Westley- News Editing T.J.S. Jeorge- Editing: A Handbook for Journalists S.M.A. Chowdhuri- Sub-Editing John Morrish- Magazine Editing Stephen Quinn- Digital Sub-Editing and Design

Course Code and Title JMS 205: Bangladesh Studies (Contemporary)

Course objective: This course is designed to give the students the understanding of contemporary social, economic, political, and cultural development in Bangladesh.

Course contents: 1947: division of Indian sub-continent; disparity between East and West Pakistan; historic language movement 1948-1952; education movement of 1962; 6 point movement of 1966; mass uprising of 1969; war of independence and emergence of Bangladesh in 1971; ethnic groups/indigenous people in Bangladesh; Marshall law in Bangladesh: General Ziaur Rahman and General Ershad; mass uprising against Marshall law and democratization movement in Bangladesh; problems in Hill Tracts and peace treaty in 1997; care-taker government and its failure; The

Constitution of Bangladesh and its amendments; Bangladesh’s contribution to world peace and its security.

Books Recommended: Raunak Jahan- Pakistan: Failure in National Integration K.B.Sayeed- Pakistan: The Formative Face Abul Mansur Ahmed- Amer dekha rajnitir ponchash bochor Tofazzal Hossain Manik Mia- Pakistani rajnitir bish bochor Bashir Al-Helal- Vasha Andolon Proshangaw Hasan Hafizur Rahman(ed)- Bangladesher swadhinota judhaw-dolilpotro Dr. Mohammad Hannan- Bangladesher mukti judher itihasa Mahfuzul Haq Chowdhury (ed)- Thirty Years of Bangladesh

Course Code and Title JMS 206: Social Processes and Institutions

Course objective: The course is designed to enable the students to get a view of society and culture by giving them some perception of the pattern of social relationships of individuals and groups within a society, based on systems of social roles, norms and shared meanings.

Course contents: The course will focus on the following areas: key concepts in sociology; origin of the theories of society; socialization process; relationship between culture and society; social stratification and class structure; kinship, marriage and the family; ethnicity and race; gender and sexuality; religion; social change; overview of some sociological theories; Functionalism; Structuralism; Marxism; Postmodernism; cultural relativism; technology and social changes; community services; NGO’s, government and legal institutions, cultural and intellectual institutions.

Books Recommended: Anthony Giddens- Sociology Metta Spencer and Alex Inkeles- Foundations of Modern Sociology Beth B. Hess, Elizabeth W.Marklon and Peter J. Stein- Sociology George Ritzer- Sociological Theory Kenneth Thompson and Jeremy Tunstall(ed)- Sociological Perspectives Hamza Alavi- Sociology of Developing Societies Ug e‡Uvgi- gvK©mxq mgvRZË¡

Course Code and Title JMS 207: Economic Processes and Institutions

Course objective: This course is designed to teach students the concepts and fundamentals of economics, and principal of economic institutions. Alongside the fundamentals of economics, the students will learn about the key financial institutions and issues often cover by the news media.

Course contents: Field of Economics, supply and demand, elasticity, price system, opportunity costs, economic growth and real GDP,GNP, unemployment and labour market, inflation, Central Bank, stock market, garments industry, small and medium entrepreneurship, commercial banks, remittance and other national economic issues.

Books Recommended: Paul Samuelson- Economics Andrew Webster- Introduction to the Sociology of development Hamza Alavi- Sociology of Developing Societies

Course Code and Title JMS 208: Contemporary World Issues and Events

Course objective: This course is designed to give comprehensive understanding to the students on the political, socio-economic and cultural issues and crisis of the contemporary world. Emphasis is laid on developments in international affairs from 1945 to date.

Course contents: Nature of political, socio-economic and cultural issues and problems in the contemporary world; role of international organizations for peace building effort; international affairs since 1945; conflicts of interest, trouble spots of the world; prospects of peace and cooperation.

Books Recommended: C.W. Kegley- The Global Agenda D. S. Papp- Contemporary International Relation G. Myrdel- Asian Drama B. Russett and H. Starr- World Politics P. Willetts (ed)- Pressure Group in the Global System

THIRD YEAR

Course Code and Title JMS 301: Theoretical Approaches to Media Studies

Course objective: The course gives the introduction to the theories of media analysis. The paradigm shift of communication research and the issues and concepts of media content, audience formation and media effects; political economy of media, structuralism, post- structuralism, culturalism, post- colonialism, and post-modernity will be on focus of discussion.

Course contents: Introduction to communication and media theories; normative theories of media structure and performance; world information and communication order; nature and dimension of political economy, structuralism, post- structuralism, culturalism, post- colonialism, and post- modernity and the debates.

Books Recommended: B. Ashcroft, G. Griffith and H. Diffin(ed)- The Postcolonial Studies Reader Cary Nelson and Grosberg (ed)- Marxism and the Interpretation of Culture David Held- Introduction to Critical Theory Edith Kurzweil- The Age of Structuralism P.M. Rosenau- Postmodernism and the Social Sciences Sevrin and Tankard- Communication Theory Raymond Williams- Towards 2000 Geoffrey Reevs- Communication and the Third World D.K.Thessu(ed)- Electronic Empires: Global Media and Local Resistance

Course Code and Title JMS 302: Media Laws and Ethics

Course objective: This course introduces the students to the legal and ethical aspects in the media. The course examines the history and development of media laws and regulations in Bangladesh and world perspective.

Course contents: Historical perspectives of media laws; socio-economic aspects of media laws; freedom of the press in global and Bangladesh perspectives; RTI, Tort, Libel, Privacy, Contempt of court, Censorship, Copy right, Press Council Act; Fundamental rights and the Constitutional provisions to freedom of expression; Cyber crime and laws.

Books Recommended: A.N.M. Gaziul Hoque- Mass Media Laws and Regulations in Bangladesh Gazi Shamsur Rahman- Laws Relating to the Press in Bangladesh Gazi Shamsur Rahman- Commentary on the Press Council The Constitution of the People’s Republic of Bangladesh MvRx kvgmyi ingvb- msev` welqK AvBb

Course Code and Title JMS 303: Advanced Editing

Course objective: This course is designed to give the students the comprehensive knowledge of advanced copy editing skills. It will focus on the scope, importance and techniques and other related matters of copy editing both for print and broadcast media.

Course contents: Copy selection and its treatment; rewriting; handling press releases; headline and intro writing; principles of page make-up and schedule making; proof reading; translation; picture editing; newspaper content analysis.

Books Recommended: A.Crowell- Creative News Editing Bastian,Case and Baskette- Editing the Day’s News Root and Gilmore- Modern Newspaper Reporting Bruce Westley- News Editing Garst and Bernstein- Headlines and Deadlines Fox Mott et al- New Survey of Journalism Gene Gilmore- Modern Newspaper Editing G. Gilmore and R. Rovt- Editing in Brief Herald Gross- Editors on Editing B.N. Ahuja and S.S. Chabra- Editing Martin Gibson- Editing in the Electronic Era Harold Evans- Editing and Design (5 volumes)

Course Code and Title JMS 304: Broadcast Journalism

Course objective: The course focuses on the theory and practice of radio and television journalism. It covers the techniques of reporting and editing news for radio and television. It sheds light on the growth and development of the electronic media, programme, commercial and newscasting.

Course contents: Growth and development of radio and television; basics of TV and radio reporting; differences between print and broadcast journalism; types of bulletin; techniques of broadcast news writing; spot coverage; interviewing; presentation: qualities of a presenter; programmes, commercials and news-casting, TV/radio news production, terminology. National Broadcast Policy and Freedom of broadcasting.( The course will put emphasis on practical work).

Books Recommended: W.A. Weed- Electronic Journalism M.V. Charnley- News by Radio H. Fisher- Radio Program Idea book

R. Aspinall- Radio Program Production Brown and Jones- Radio and Television News David Keith Cohler- Broadcast Journalism: A Guide for the Presentation of Radio J. Herberts- The Techniques of Radio Journalism James A. Brown and Ward L. Quaal- Radio-Television-Cable Management Gerals Milleison- Television Production Indrajit Banerjee et al- Public Service Broadcasting in the Age of Globalization

Course Code and Title JMS 305: Communication Research Methodology

Course objective: This course will introduce techniques necessary to communication research. This course will help the student to conduct independent research on media contents in small scale. It will also teach statistics, especially on data processing and representation.

Course contents: purposes of mass media research; research design; research procedures; quantitative methods; sampling; survey; content analysis; qualitative methods; case studies; readership research; circulation studies; readability survey; ratings and non-ratings research in the electronic media; research in media effects; focus group discussion; historical analysis; data analysis; and report writing; measures of central tendency and measures of dispersion; correlation; regression; non-parametric statistics.

Books Recommended: Babbie Earl- The Practice of Social Research Therese Baker - Doing Social Research Floyed Fowler- Survey Research Methods Arthur Berger- Media Analysis Techniques David Deacon et al- Researching Communications Hugh Malcolm Beville- Audience Ratings Roger Wimmer and Joseph Dominick- Mass Media Research Allen Edwards- Statiscal Methods Mendenhall et al- Modern Elementary Satistics M. H. Gopal- Introduction to Research Procedures Ralph O. Nefziger & D. M. White – Introduction to Mass Communication Research

Course Code and Title JMS 306: Online Journalism (Theory and practice)

Course objective: This course aims to provide the students theoretical foundation and practical skills to equip them with internet and some digital technologies. This will make them capable of using internet for information gathering and on-line publishing. The course combines theory with hands- on experience in the computer laboratory.

Course contents: Introduction to Internet; techniques of browsing; exploring internet materials; exploring credible web sources; basics of web publishing; planning and designing a news site; electronic copyediting; techniques of publishing on-line edition of newspapers and radio-TV, e- magazines; producing and publishing text, photos, graphics, audio and video; the state of on-line journalism in Bangladesh and the internet as an alternative medium in contemporary world.

Books Recommended: Randy Reddick- The Online Journalist Lisa C. Miller- Power Journalism: Computer Assisted Reporting

Course Code and Title JMS 307: Public Relations

Course objective: This course studies Public Relations as a distinct field of practice. It covers some preliminaries and applications of public relations.

Course contents: Nature and process of public relations; methods of PR; applications of PR; PR and new technologies; differences in PR, promotion, publicity; PR and the law; the future of public relations; public opinions and style and language in persuasion.

Books Recommended: S.M. Cutlip- Public Relations D. L. Wilcox- Public Relations S. Black and M.L. Sharpe- Practical Public Relations J.E. Martson- The Nature of Public Relations R. Simon- Perspective in Public Relations A.R. Poolman- Profitable Public Relations J.W. Hill- The Making of Public Relations Douglas Ehninger, Bruce E. Gronbeck, Alan H. Monroe- Principles of Speech Communication

Course Code and Title JMS 308: Media Appreciations

Course objective: Development of mass media will be evaluated and newspaper, radio, TV and other mass media will be reviewed, discussed and appreciated and critically discussed in global and national perspective in this course. Books Recommended: John Fisk- Reading Television W.D. Rowland, Jr. And Bruce Walkins(ed)- Interpreting Television L. Braudy and M. Cohen (ed)- Film Theory and Criticism Andrew Robinson- The Inner Eye

Course Code and Title JMS 309: Political Processes and Institutions

Course objective: This course deals with the conceptions of political processes, structures of political power and the holistic approaches to contemporary political theories and media-politics relationships.

Course contents: Conceptualising political processes; structures of political power; political culture; political socialization; political participation; elections in the political process; political organization; overview of some contemporary political theories; relation of political institutions and media; and the role of media in good governance and democracy.

Books Recommended: R. E. Dowse and J. A. Hughes- Political Sociology J. Dearlove and P. Saunders- Introduction to British Politics Arno A. And W. Dissanayake- The News Media in National and International Conflict Thomas R. Dye and Harmon Zeigler- American Politics in the Media Age Simon Cottle (ed)- Ethnic Minorities and the Media Davidson, Walter Philips- Mass Communication and Conflict Resolution

Course Code and Title JMS 310: Gender Communication

Course objective: The course aims to focus on the study of gender issues and the role of communication and media in meeting the gender inequalities that have been practiced in daily life. It also discusses how media play role in creating sense of gender equality in media portrayals and in media contents.

Course contents: Problems in male dominated knowledge production and portrayal by media; feminist theoretical contributions to culture/media studies; historic representation of women in media contents; correcting distortions and creating alternatives; contemporary constructions of women and ‘man’; women in culture, and in democracy.

Books Recommended: N. Benner et al (ed)- Culture, Ideology and Social Practices J. Berger- Ways of Seeing Kamla Bhasin and Bina Agrwal (ed)- Women and Media: Analysis, Alternatives and Actions Ila Joshi (ed)- Asian Women in the Information Age M. Gallagher- Unequal Opportunities; the case of women and the media Philip Lee (ed)- The Democratization of Communication A.Kuhn- The Power of the Image: Essays on Representations and Sexuality

FINAL YEAR

Course Code and Title JMS 401: Advanced Reporting

Course objective: The course will extensively focus on enabling the students to master the skills and methods of reporting on different social, political, cultural, economic and development events at different levels and contexts.

Course contents: In-depth reporting: investigative and interpretative; follow-up stories. Topics include: financial and budget report; science and technology; elections; development issues; human rights; minorities; women and children; health and environment. (Discussion will be followed by field work)

Books Recommended: C.D. MacDougal- Interpretative Reporting Gouglas Anderson- Contemporary News Reporting William Gaines – Investigative Reporting for Print and Broadcast Neale Copple- Depth Reporting George S. H, E. M. Dennis, A. H. Ismach, S. Hartgen- New Strategies for Public Affairs Reporting M.V.Charnley- Reporting Neal and Brown- News Writing and Reporting Philip Gain, Q.A. Tahmina, Shishir Moral (ed)- Handbook on Election Reporting Julien Elfenbein- Business Journalism Philip Gain (ed)- Bangladesh Environment: Facing 21st Century

Course Code and Title JMS 402: Communication and Development

Course objective: This course aims to provide to the students the in depth perspectives on development journalism and provides the knowledge, skills and techniques for building strong relationship between communication and development. It also takes a critical look at the field of Development Communication in national and international contexts.

Course contents: Role of communication in development; historical overview of development communication; diffusion of innovation; current status of DC, its possibilities and limitations; theoretical and methodological approaches to development communication; relationships between power, communication and development; participatory development communication; grass-roots communication; communication on agriculture, nutrition, health and environment; relationships between power, communication and development.

The course will also cover the topics such as new concepts of journalism; advocacy journalism; citizen journalism; community journalism. Throughout this course students will be encouraged to make frequent field visits and write reports and features on wide range of issues including gender concerns, children rights, human rights, good governance, micro-finance, disaster management, rural empowerment, right to information and minority issues.

Books Recommended: Michael Kunkzigk- Concepts of Journalism: North and South K.S. Nasir and S.A. White- Perspective on Development Communication Srinivas R. Melkote- Communication for Development in the Third World: Theory and Practice M. Golam Rahman- Communication Issues in Bangladesh R.C. Hornick- Development Communication Jan Servaes et al (ed)- Participatory Communication for Social Change Bella Mody- Designing Messages for Development Communication Shirlely A. White- Participatory Communication: Working for Change and Development Daniel Lerner- Passing of Traditional Society Y.V.L. Rao- Communication and Development K. Bhasin and B. Agrwal (ed)- Women and Media: Analysis, Alternatives and Actions E.M. Rogers- Communication and Development: Critical Perspectives M.Golam Rahman- Communication in Bangladesh: Media Responses and Campaign Strategy ‡gvbvRvZDwÏb- AbymÜvbx cÖwZ‡e`b MÖvg chv©q †_‡K

Course Code and Title JMS 403: Communication and Technology

Course objective: This course aims to provide the complete understanding on the area of telecommunication and information technology. The course will also focus on the general knowledge of broadcast technology including satellite, fibre optics, telephone, teleprinter, radio, television, cable television, computer, internet, mobile telecommunications and the growing impact of communication technology on media and society.

Course contents: Basic electronics and concepts of ICT; general literacy on personal communication and broadcast technologies including Satellite, Fibre Optics, Telephone, Radio, Television, Cable Television, Mobile communications, Internet, Computer, E-mailing, E-commerce, E-conference. The ICT policy of Bangladesh and New World Information and Communication Order, and some laws related to telecommunications; impact of information revolution and information society, Cyber Culture; telecommunications systems and services in Bangladesh.

Books Recommended: David Bell- An Introduction to the Cybercultures

Bud, Bates and Gregory- Voice and Data Communication Handbook Herbert Dordick- Understanding Modern Telecommunication Tim Jordan- Cyberpower James Martin- Telecommunication and the Computer McChenscey et al (eds)- Capitalism and the Information Age Lynn Gross- Telecommunications Frank Webster- Theories of the Information Society E.M. Rogers- New Communication Technology T. F. Baldwin and Stevens Movey- Cable Communication Marjorie Ferguson- New Communication Technologies and the Public Interest

Course Code and Title JMS 404: Writing for Audio-Visual Media

Course objective: This course will focus on the preparation of television scripting of programs and writing screenplay, portraying them into videos and editing them for broadcast. Students will be assigned on practical production of spot/ program.

Books Recommended: Gerald Millerson – Effective TV Production T. Burrows, D.Wood & L. Gross – Television Production: Disciplines and Techniques David French & Michael Richards (eds) – Contemporary Television Stinson - Video: Communication and Production Degen – Understanding and Using Video

Course Code and Title JMS 405: Audio-Visual Production

Course objective: This course is designed to give the students the extended ideas on theoretical and practical aspects of video technologies, production processes along with the creative and aesthetic sense needed to work with any of the broadcast media.

Course contents: Development of video; characteristics of video; introduction to video camera and operation techniques; pre-production, production and post-production activities; perceiving the image; new forms of video; interactive video; extensions and expressions using video; techniques of documentary production; creative script writing; news casting; lighting; editing; extending video communication to social experience.

Books Recommended: Clara Degen (ed)- Understanding and Using Video D.H. Weaver- Videotext Journalism: Teletext, Videotext and the News Ingrid Weigand- Professional Video Production Zettl- Television Production Workbook Nicholas V. Iuuppa- A Practical Guide to Interactive Video Design Stinson - Video: Communication and Production David French & Michael Richards (eds) – Contemporary Television

Course Code and Title JMS 406: Photo Journalism

Course objective: The course is designed to enable students to learn the techniques of photography. Emphasis is given on the theoretical and practical aspects of photography as a unique medium of communication.

Course contents: Overview of the history of press photography; nature and scope of photo journalism; Knowledge of light, camera configuration and operation, exposure, techniques of indoor and outdoor photography; techniques of composition; techniques of digital photography; caption writing; portrayal of life, problem, prospect and reality through photographs; prospects and problems of photojournalism as a profession.

Books Recommended: W.D. Morgan- The Encyclopaedia and Photography M.J. Langford- Advanced Photography J. Marett- Photography in Industry Nirod Ray- Photo Sangbadikata (Bengali) Fowzul Karim- Photo Sampadana Lay-out O Design (Bengali) Journal of Photography

Course Code and Title JMS 407: Advertising

Course objective: This course will focus on the theories and practice of advertising and copywriting for both print and electronic media. Emphasis is given on preparation of advertisements and media campaign of products and services. Topics will be followed by practice.

Course contents: Growth and development of advertising; art of copywriting; qualities and functions of creative writer; advertising plans and strategies; functions and types of ads; preparation of posters, brochures, folders; radio and television commercials; plans and strategies for media campaign of products and services; social ads; nature and feature of advertising industry; functions of advertising agency will be discussed.

Books Recommended: Wright and Warner- Advertising Sandage and Frybarger- Advertising Theory and practice Dirksen and Kroeger- Advertising Principles and Problems Woodrow Wirsing- Principles of Advertising Clow and Black- Integrated Advertising, Promotion, and Marketing Communications Courtland L. Bovee and William F. Arens- Contemporary Advertising Stephen Baker- Advertising Layout and Art Direction Philip Kotler- Principles of Marketing

Course Code and Title JMS 408: Graphic Communication

Course objective: The course covers the theoretical aspects of graphic communication, design and production of graphic communication. It will also provide the technical know-how of graphic designing, and the verbal and visual elements needed to produce media contents. The course provides with the opportunity to specialise in future-facing areas of graphic design practice and helps to develop skills relevant to a career as a broad-ranging design professional.

Course contents: Basic ideas on graphic communication; elements of graphic design and essential tools for graphic design; basic design principles including composition, form, type and colour; histories, theories and debates in relation to visual culture; development of twentieth and twenty- first century ideas in graphic design and visual communications. The course will include self initiated projects by the students in preparing portfolio, websites and other print publications

Books Recommended: Eric Miller- Graphic Design Guide Arthur T. Turnbull and Russell N. Baird- The Graphics of Communication: Typography, Layout, Design W.J. Bowman- Graphic Communication Matthew P. Murgio- Communication Graphics G. A. Stevenson- Graphic Arts Encyclopaedia

Course Code and Title JMS 409: Global Media System

Course objective: This course will attempt to make an extended analysis on media situations through the various issues and concerns of social, cultural, political differences and historical events and practices of different regions and countries.

Books Recommended: L.J. Martin and A. G. Chaudhury(ed)- Comparative Mass Media Systems Geoffrey Reevs- Communication and the Third World James Curren and Myung-Jin Park- De-Westernising Media Studies

Course Code and Title JMS 410: Comprehensive

There will be a written comprehensive examination at the end of the forth year.

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 18 OF 18