Bid Book N2025

BID BOOK

N2025.EU WE ARE BIDDING FOR EUROPEAN CULTURE OF CAPITAL NÜRNBERG 2025

N2025 PAST FORWARD PAST NUREMBERG. What’s the first thing that springs to mind when you hear the name Nuremberg? Perhaps you imagine Lebkuchen, with their delicious sugar glaze and magical blend of Christmas spices? Or maybe a freshly grilled bratwurst sausage topped with tangy local mustard? Or is it the city’s castle, seated proudly atop sandstone rock, looking down on the medieval city below? Or perhaps you picture the angel-like figure of the Christkind, her golden locks flowing over her shimmering dress as she officially opens the Christmas market? Or do you see the Renaissance artist Albrecht Dürer, clad in his fur-collared robe, gazing at you from his iconic self-portrait in defiant self-assurance? Or maybe Nuremberg conjures up entirely different images. Say, hundreds and thousands of people hailing the leaders of the Nazi regime at the Nuremberg Rallies. Or perhaps it evokes the scene of Hermann Göring, a malicious smirk on his lips as the charges against him are read out at the Nuremberg Trials. Of course, the football fans among you are likely to think of 1. FC Nürnberg and their unmatched record number of eight promotions to the Bundesliga – and, dare we say, record number of nine relegations, too. Or perhaps the name makes you think of the international toy fair that the city hosts each year. But maybe, just maybe, when you hear the word Nuremberg, your mind draws a complete blank. Whatever your own personal association, this diverse collage depicts – in a nutshell – the public image and also the self-image of our city. Above all, it is the past, a highly contradictory, guilt-ridden past that defines how we see ourselves and how others see us. Nuremberg, more than any other German city, is associated with the atrocities of National Socialist history. At the same time, Nuremberg identifies more strongly with its medieval heritage than any other city in Germany. And therein lies our dilemma. How can we embrace the future if we are still living in the past? Very few cities are at such odds with themselves as Nuremberg. “We are proud of not being proud”, German satirist Jan Böhmermann describes the mentality of 21st century Germans in a song. And indeed there is no more fitting a statement to describe Nuremberg than this. Maybe what has been repeated, almost mantra-like, for centuries, is true after all. Maybe Nuremberg really is the most German place in Germany. This would certainly ex- plain why the British family that featured in the BBC documentary “Make me a German” (2013) chose to move to Nuremberg. Joking aside, does this stereotype really chime with the reality of a city where almost 46 percent of the locals come from international backgrounds? These citizens of Nurem- berg have a different story, a different relationship to this city’s quintessentially German history. Are we trapped in the confines of our own stereotype? Can we be authentic if so many individual and collective stories of Nuremberg are not represented in our city’s narrative? For the city and people of Nuremberg, the title of European Capital of Culture 2025 is an opportunity, a chance to shift up a gear and move towards the future, without losing sight of our past. For it is this very past that defines who we are today. So buckle up, Europe – you’re in for a year of wondrous travel through the past and the present in Nuremberg’s time machine extraordinaire. We can make this journey together. Through work, play and with a good hard look in our rear view mirrors, we will be off in no time shaping what will come.

Our destination is Nuremberg of the future. And to set the course for the journey into the future, we have chosen – and it may be no more than a symbolic gesture – to

“It’s the same for me, you know. I see the write our city’s name in the original German form. So farewell Nuremberg, hello Nürnberg. European Capital of Culture as a great op- portunity. It’s also an opportunity to venture into the unknown. Young artists, seeking PAST FORWARD! new paths. Nürnberg has to be about more than the Christmas market, sausages and Dürer. It has to make more of an impact – and it can.” © David Häuser PREFACE 1 CONTENT

0 INTRODUCTION 4 OUTREACH 0.1 Why does your city wish to partake in the competition 4.1a Explain how the local population and your for the title of European Capital of Culture? 4 civil society have been involved in the preparation of the application. 42 0.2 Does your city plan to involve its surrounding area? 6 4.1b Explain how the local population and civil society 0.3 Explain briefly the overall cultural profile of your city. 7 will be involved in the implementation of the year. 44 0.4 Explain the concept of the programme which would be launched if the city is designated as European 4.2 Explain how you intend to create opportunities Capital of Culture. 9 for participation of marginalized and disadvantaged groups. 44

1 CONTRIBUTION TO THE 4.3 Explain your overall strategy for audience LONG-TERM STRATEGY development, and in particular the link with education and the participation of schools. 47 1.1 Describe the Cultural Strategy that is in place in your city at the time of the application, including 5 MANAGEMENT the plans for sustaining cultural activities beyond the year of the title. 12 5.1 Finance 48 1.2 Describe the city’s plans to strengthen the 5.1.1. City budget for culture 48 capacity of the cultural and creative sectors, including through the development of long term 5.1.2 Operating budget for title year 49 links between these sectors and the economic 5.1.3 Budget for capital expenditure 50 and social sectors in your city. 13 5.2 Organisational structure 51 1.3 How is the European Capital of Culture action included in this strategy? 13 5.3 Contingency planning 52 1.4 If your city is awarded the title of European Capital 5.4 Marketing and communication 53 of Culture, what do you think would be the long-term cultural, social and economic impact on the city (including in terms of urban development)? 16 6 CAPACITY TO DELIVER 6.1 Please confirm and supply evidence that you have 1.5 Outline briefly the plans for monitoring broad and strong political support and a sustainable and evaluation. 17 commitment from the relevant local, regional, 2 CULTURAL AND and national public authorities. 56 6.2 Please confirm and provide evidence that your city ARTISTIC CONTENT has or will have adequate and viable infrastructure 2.1 What is the artistic vision and strategy for the cultural to host the title. 56 programme of the year? 18 6.2.1 Explain briefly how the European Capital of Culture 2.2 Give a general overview of the structure of will make use of and develop the city’s infrastructure. 56 your cultural programme, including the range and diversity of the activities/main events that will 6.2.2 What are the city’s assets in terms of accessibility? 58 mark the year. 23 6.2.3 What is the city’s absorption capacity in terms of 2.3 Explain succinctly how the cultural programme tourists’ accommodation? 59 will combine local and cultural heritage and traditional art forms with new, innovative and experimental 6.3 In terms of cultural, urban and tourism infrastructure cultural expressions. 30 what are the projects (including renovation projects) that your city plans to carry out in connection 2.4 How has the city involved, or how does it plan to with the European Capital of Culture Action between involve, local artists and cultural organisations in now and the year of the title? 56 the conception and implementation of the cultural programme? 31 7 ADDITIONAL INFORMATION 3 EUROPEAN DIMENSION 3.1 Give a general outline of the activities forseen in view of the European Dimension 34 3.2 Can you explain your overall strategy to attract the interest of a broad European and international public? 39

3.3 To what extent do you plan to develop links between your cultural programme and the cultural programme of other cities holding the European Capital of Culture title? 40

The Christkind leaving the independently managed Communications and Cultural Centre “KOMM”, 1992

© Matthias Strobel CONTENT 3 industrial production. After 1945, compa- Our vision is to work together with the people of the city of nies such as Quelle, AEG, Schöller and Nürnberg and the region to develop a new concept of the city INTRODUCTION Grundig became important employers, triggering a period of growth that was and of Europe – a place of humanity and togetherness, justifiably dubbed the Wirtschaftswunder or economic miracle. But the structural a place to experiment, a laboratory for culture and the arts. transformation that took place from the 0. late 1990s onwards brought the loss of confined space? How can we create one that will be felt both by the city itself many thousands of jobs in the manufac- more living space? Who does public and our international guests and part- turing industry in its wake. The transition space belong to and how do we shape ners. 0.1 Why does your city wish to PAST that made Adolf Hitler choose to hold the to the post-industrial era was a huge the future of mobility while factoring in partake in the competition for the title In the Middle Ages, Nürnberg was one first National Socialist party rallies here challenge for the city of Nürnberg, one sustainability and environmental consid- In light of this, our bid will take a of European Capital of Culture? of Europe’s most important trading cen- in 1927. It was in Nürnberg that the Nazi which it continues to grapple with to this erations? How do we achieve equilibri- deliberately European angle. The politi- tres. It was also a politically significant party announced a set of anti-Semitic very day. um between the multitude of different cal idea behind European integration, city, with several Reichstage (Imperial and racist laws in 1935, later known life situations and interests while ensuri- as set out in the 1957 Treaty of Rome is Nürnberg is a German city like no Diets) meeting here and, over the cen- as the Nuremberg Laws. And it was In the 1960s, we began to work ng equality of opportunity and participa- to aspire towards an “ever closer union other, representing the complexity of turies, a number of Emperors of the Holy in Nürnberg that the fascination with on the concept of a new Soziokultur: tion? Our superdiverse city urgently among the peoples of Europe”. The aim German-European history in its own Roman Empire residing in the city’s the inhumane dictatorship of the Nazi a “Culture for All” or a new “culture of needs a new culture of togetherness to was formulated in response to the expe- unique way. Nürnberg is a place of strong castle. As a Free Imperial City, Nürnberg regime reached its peak. The city is togetherness”. The city’s 11 Kulturläden help us address these many issues. rience of war and displacement that commitment and loyalty towards the was a flourishing centre of learning and inextricably bound to the atrocities of or Cultural Centres as well as the numer- Europe had undergone – a history which past. Today, Nürnberg faces the chal- knowledge, attracting philosophers and National Socialism and the tragedies ous municipal events organised under Nürnberg is stuck in a rut with the city of Nürnberg had played a pivotal lenge of creating a bright future for all its thinkers from all over Europe. Nürnberg that Europe and the world were subject the “Umsonst und Draußen” (free of old-fashioned structures that are difficult role in shaping, with disastrous conse- citizens, a diverse community of people was also a city of crafts and industry. It to during the 20th century. charge and open air) motto are all an to reform. This is especially true in the quences. Today, however, the concept living side by side, in today’s tumultuous was here that Germany’s first passenger expression of this new type of culture, field of arts and culture. For decades, of an ever closer Europe is unquestion- times. steam locomotive embarked on its inau- In the aftermath of the Second which has been at the heart of municipal we have adhered to a concept of culture ably in crisis. The growing influence Our bid for the title of European gural journey in 1835, for example. Indus- World War, from 1945 to 1949, the Nurem- cultural activities for decades. based heavily on institutions; municipal of anti-European, populist parties – a Capital of Culture tells the story of much trialisation shaped the city’s economic berg Trials were held in the city. The tri- funding structures are inconsistent and particularly marked trend in the Federal needed change to the face of a Euro- and cultural life in the 19th and well into als prosecuted the most prominent war out of sync with the real needs of cultural Republic of Germany – is clear evi- pean city – and the road to change will the 20th century and, at the turn of the criminals and were followed by a further PRESENT scenes. Our future vision is a city that dence of this, as are the neo-nationalist sometimes be an easy one to travel, but 20th century, Nürnberg was the world’s 12 trials of lesser war criminals at the US We would expect Nürnberg to have be- is truly transcultural in every respect movements encountered in virtually at times it will be rife with obstacles – biggest toy manufacturer. Nuremberg Military Tribunal. They had a come a fully integrated part of German and where the cultural and creative in- every country in Europe. How to respond and of the urgent need to rise to the decisive influence on the establishment and European normality by now – along dustries have opportunities to develop to these crises is one of the biggest challenges of tomorrow. During the second half of the 19th of international criminal law and led to with and in spite of its history. But have freely and at their own pace. challenges of our time. One thing is for century, Nürnberg was discovered by the creation of the Nuremberg Principles we actually managed this? We have certain, however, the European project PAST FORWARD is our leitmotif. tourism and dubbed the “treasure trove by the United Nations. After 1945, Nürn- certainly gone to great lengths to achieve Nürnberg meets all the conditions can only be sustained if it learns the But it is more than that. It reflects what of the German Empire”. The historical berg slowly developed a new perception this normality and are very proud of our to become a vibrant European metropo- right lessons from history and redefines our city stands for. We are a city that old town gave visiting tourists an au- of itself as a city representing peace and democratic, economic, cultural success- lis, setting global trends in culture and the idea of Europe as a project of the looks to the past, to the many lessons to thentic impression of what life must the defence of human rights. es and of how inclusive our society has symbolising a culture of equal opportu- citizens. How are European decision- be learnt. And we endeavour to take have been like in medieval times. Yet, so become. There are, however, still size- nities and participation. Will Nürnberg making processes structured and how these valuable lessons on our journey much of the city’s history was hidden The craftsmanship and art of the able blind spots and challenges that rise to this challenge? It’s unlikely, if we are these decisions incorporated into into the future, a future we strive to away outside the old city walls, where Renaissance and Early Modern era, the should not be underestimated: social keep clinging to the status quo. people’s normal everyday lives? Can make bright and open, yet this is barely the billowing smokestacks of industry proverbial “Nürnberger Witz”, referred to inequality, risk of poverty, mechanisms we identify mechanisms for participation attainable without radical transformation dominated the landscape. Very early on, the city’s inventive spirit and technical of exclusion, invisible walls dividing pop- and engagement that are fitting for the across every sphere of our lives. long before the ascent of the Nazi Party, ingenuity, which served as the bedrock ulation groups, or even provincial FORWARD 21st century? And how can we convince National Socialism had already gath­ of the industrialisation that took place in self-satisfaction. Is Nürnberg really ready We see our bid for the title of ECoC people that Europe has a bearing on ered quite a following in Nürnberg and the 19th century and played a pivotal role for the future, at local, European or global 2025 as a unique opportunity for much- their individual lives? Against this back- Franconia. It was this ideological support in the city becoming a major centre of level? needed transformation, an opportunity drop, Nürnberg will shift the focus to a to develop our city – with the help of the European and even global dimension It is Nürnberg’s ambition to become arts and culture. We will focus on provid- where the city faces its historical re- a forward-looking city. We want to be a ing our transcultural civil society with the sponsibility for Europe and recognises lovable, attractive city where life is good. strength and vigour to act as a key the European idea in the 21st century as We want to be socially, economically player in a new European culture. And a challenge that can only be tackled by and environmentally sustainable with a the arts will play a crucial role in this pro- the whole of society. strong and robust culture that can survive cess as the “agent provocateur” and the rapid changes our diverse urban so- “agent intégratif” in the transformation of Of course we have to concede: we ciety is undergoing. For us to achieve the city, never losing sight of our history feel rather at home with our established this, a strong collective will to change is and always looking forward to our future. institutions, the comfort zone of familiar essential. We need to find space for self-critical narratives, the supposed security and and sometimes even ruthless reflection ostensible stability of the structures that Boasting more than half a million on the past and we need to have confi- the generations after 1945 gave blood, inhabitants and high in- and out-migra- dence in our powers to shape and trans- sweat and tears for. But we mustn’t sit tion rates, Nürnberg is one of Germa- form. We need new narratives that back on our laurels and we certainly ny’s major cities, with almost 46 percent make the many different voices of our shouldn’t take these hard-earned rights of residents from international back- city heard and we need European and and achievements for granted or see grounds. Nürnberg faces the same is- global partnerships that enable us to them as being set in stone. For us to sues as any other similar city: how can share experiences and expertise, firing become an integrated and resilient we achieve peaceful coexistence with a us up and spurring us on. With this, we Europe, one shaped by open societies Zeppelintribüne, Nazi Party Rally, 1937 © Stadtarchiv Nürnberg Mindzep2025 chapter 4.1 © Fabian Klöpfer growing population and increasingly will create a new sense of Nürnberg – in the 21st century, we have no choice

4 0. INTRODUCTION 0. INTRODUCTION 5 FIG 01 but to renegotiate this Europe day in day By incorporating the entire region, Bamberg as “Zwiebeltreter” (onion FIG 03 PAST FORWARD out, even if this is a difficult and conflict- we are bidding as a remarkable medley stampers). And to this day, people from CULTURAL VENUES BY TYPE (SELECTION) REGIONAL PARTNERS ridden task. For us to become a city of of entities whose identity over the cen- the surrounding area call the citizens of (LETTER OF INTENT SIGNED) togetherness, a Europe of togetherness, turies has been defined, not by joint Nürnberg “Kahlfresser” which literally transformation is imperative. action but rather by isolation and ex- means “those who strip the land bare”. clusion. The Kleinstaaterei or territorial This is a reference to our propensity to Our bid for the title of European fragmentation that originated in the flock out in droves in search of an ample Altdorf Amberg Ansbach Capital of Culture 2025 is a much- Middle Ages prevailed in different polit- yet reasonably priced Sunday meal in b. Nürnberg needed opportunity and, at the same ical forms well into the 18th century. As a one of the many cosy countryside inns. time, our pledge that Nürnberg has the Free Imperial City, Nürnberg was at the courage to make this change. We would centre of a network of heterogeneous We could describe the EMN as a like to invite Europe and the whole world structures and there was certainly no “miniature Europe”, a deliberately select- Bad Windsheim Baiersdorf Bamberg to accompany us on our journey. absence of imperial posturing. The peo- ed union of disparate entities which ple of what is now the EMN served other repeatedly has to reinvent itself and masters of the nobility and the church recreate its objectives. The ECoC year is 0.2 Does your city plan to involve and, to this day, you enter “enemy” an important opportunity for the region Bamberg Bayreuth Bayreuth its surrounding area? territory when you step across the city to map out a strategy for establishing a (district) (district) limits, whether by accident or design: new form of togetherness between the Here we drink wine – there they prefer city and the region. The Europäische Metropolregion beer; here we eat fish – over there pork

Burgthann Coburg Erlangen Nürnberg (Nürnberg Metropolitan Region is the repast of choice; we are Catholic, By entering this bid with our diverse or EMN) is a voluntary alliance of region- they are Protestant; our city is one of region, we aim to stimulate joint dis- al actors founded in 2005 to facilitate prince-bishops and theirs is Prussian. cussions, developments and action that cooperation across administrative bound- More than 200 different dialects are transform the rivalries of the past into aries. It consists of 23 administrative spoken in the region. We energetically new models of cooperation and new Feuchtwangen Forchheim Furth districts (Landkreise) and 11 indepen- encourage hostility and animosity, and coalitions. At the same time, we are also (district) dent cities, covers a territory of 21,800 the cantankerous competitiveness be- looking to test these models at a Euro- km2 and has a population of 3.5 million. tween Franconia and its neighbours is pean level to help us find ways of turning In terms of area it is larger than our part- notorious and very real. Of course it conflict into collaboration and replacing

Haßfurt Herzogenaurach Hof ner ECoC country Slovenia. Despite the wasn’t all conflict – pacts and alliances parochial thinking with synergies. substantial size of the region, the Nürn- were and still are frequently forged – but berg City Council and the Council of the resentment and ill will prevailed. The EMN took the joint decision to draw on townsfolk vilified their neighbours 0.3 Explain briefly the overall the benefits of the region and bundling with unflattering nicknames: residents cultural profile of your city. Hof Kronach Langenzenn our forces for the ECoC project. of Forchheim were known as “Mauer- (district) (district) scheißer” (wall shitters), the people of FIG 03 Nürnberg has an impressive artistic and cultural scene, cultural infras- tructure and cultural profile, with excep- Mittelfranken Neumarkt Neustadt bei FIG 02 tional diversity, depth and range. The (Bezirk) i.d.OPf. Coburg EUROPÄISCHE METROPOLREGION NÜRNBERG answer you get to the question about the city’s cultural profile therefore de- pends on who you ask and where and Neustadt a.d. Nurnberger Land Oberasbach Thuringia when you ask them. Waldnaab (district) Sonneberg Saxony (district) Nürnberg’s municipal cultural poli- Kronach Hof cy, under the motto “Culture for All”, has Coburg (district) Hof been an essential part of our city’s mis- Röthenbach Roth Roth Coburg (district) (district) a.d.Pegnitz (district) Lichtenfels Wunsiedel sion to develop a concept of culture Haßberge Kulmbach (district) i. Fichtelgebirge (district) (district) Czech Republic (district) in an urban context that is unique both at the national and international level. Kulturläden (Cultural Centres) Municipal archive Bayreuth Tirschenreuth Today, 11 Cultural Centres funded by the Bamberg (district) Schnaittach Schwabach Sonneberg Bamberg Bayreuth municipality and local associations are (district) Children’s and youth centres Municipal library Kitzingen (district) (district) Neustadt a.d. Waldnaab at the heart of the city’s neighbourhood Erlangen- Forchheim (district) (district) Culture in the urban districts, Cultural Centres, Höchstadt cultural activities. Nürnberg also has nu- Training institutes (district) Weiden i.d.OPf. cultural practices of different communities Neustadt a.d. Aisch- merous children’s and youth centres Bad Windsheim Erlangen Amberg-Sulzbach “Umsonst und Draußen” (district) with an active focus on arts and culture. Cultural and creative industries Stein Tirschenreuth Tirschenreuth (district) Fürth Nürnberger Land (free of charge and open air) festivals (district) Fürth (district) Amberg An especially important part of Nürn- (district) Nürnberg berg’s cultural profile is the cultural Independent festivals and events Gallery scene Ansbach Schwabach activities of the diverse communities in Neumarkt i.d. OPf. Roth (district) the city’s many districts. Municipal museums / state museums Rock and pop scene (district) Waldsassen Weiden i.d.OPf. Weißenburg Baden- Ansbach i.Bay. (district) Württemberg Weissenburg- Another remarkable facet of Nürn- State theatres / orchestras / theatres Film scene Gunzenhausen (district) berg’s cultural scene is the huge number of festivals and events organised and Artists from all disciplines funded by the municipal authority and Wunsiedel (district) run by volunteers, most of which are open-air events with free entry.

6 0. INTRODUCTION 0. INTRODUCTION 7 Nürnberg is home to numerous pri- The multifaceted educational and dominated by prominent men, towards actively involved in putting together and vate institutions, foundations and asso- training infrastructure in Nürnberg a narrative that embraces the diversity taking part in the cultural programme. ciations dedicated to the city’s cultural makes another valuable contribution to of today’s cultural practice – old stories The foundation of this is an all-embrac- history. The recently established Nürn- the city’s cultural climate including the told with a new voice, new stories ing and inclusive notion of culture, some- berger Epitaphien-Stiftung, for example, Hochschule für Musik Nürnberg told for the first time, and stories of a thing that will be achievable at many focuses on the more than 500 years of (College of Music), the Akademie der different kind introduced. events and venues, but inevitably not epitaph art in Nürnberg. Impressive Bildenden Künste Nürnberg (Academy in all parts of the cultural programme. examples of funerary motifs and themes of Fine Arts), the Technische Hoch- One of the toughest challenges we On the one hand, the examination of can also be found in the St. Johannis schule Nürnberg Georg Simon Ohm face is that Nürnberg’s cultural profile, National Socialism is absolutely cen- and St. Rochus cemeteries. Behind three (Institute of Technology), faculties of like the city’s decision-making bodies, is tral to our programme. On the other former craftsman’s houses depicting the the Friedrich-Alexander-Universität Er- often not sufficiently diverse, and, even hand, we would also like our events and history of skilled crafts in Nürnberg is langen-Nürnberg and the Technische if cultural diversity does manifest itself, activities to have a strong focus on the Altstadtfreunde e.V., a civic initiative Universität Nürnberg, established by it is often segregated. The diversity of games and play, enabling the develop- devoted to preserving the historical the Free State of Bavaria and due to our urban society is not reflected in our ment of digital and analogue contexts centre of the city, while the Naturhis- open in 2025, as well as eight private cultural profile or in how our cultural through playful means. Both the dark torisches Museum, run by the Naturhis- schools and, last but not least, the Bil- scene is received. To combat this, we and lighter sides of history and life are torische Gesellschaft since 1801, is dedi- dungscampus Nürnberg, a local level will establish the principles of equal par- an integral part of our city and so both Bettina Pousttchi: Pavilion UNN (United Nations Nuremberg), 2018 © Michael Lyra cated to the study of natural history. adult education centre that houses one ticipation and opportunity, placing the will be present in our programme. Another source of pride for Nürn- of the oldest municipal libraries in Ger- diversity of cultural practice at the heart berg is our huge, vibrant performing arts many and provides an impressive range of society and opening up new scope We will of course also be show- scene, represented through the Staats- of educational services catering for a and space for cultural practice to casing the “classical” arts through theater (with opera, theatre and ballet), wide spectrum of interests. Together, be shaped and to evolve, and for new exhibitions, performances, concerts, two symphony orchestras and the munic- the municipal library and archive are the stories to be told. Ultimately, it is our aim readings and discussions. In our new Some of the most popular are the Bar- The visual arts are also internation- ipally operated venue Tafelhalle, as well “city’s memory”, addressing not only his- to rethink our understanding and notion approach, however, they will be tightly dentreffen, Blaue Nacht, Klassik Open ally renowned. The Neue Museum – a as Nürnberg’s children’s and youth torical questions but also many of the of culture. All too often we see trade-offs interwoven with Nürnberg’s PAST FOR- Air. The “free of charge and open air” contemporary, architecturally striking theatre which is among the best in the issues faced by contemporary urban between different forms of cultural prac- WARD programme. But we would like to tenet impacts people’s cultural expecta- venue in the historical old town, which country. Lending the scene even more societies. tice – concepts such as Soziokultur or unravel all of this and develop new nar- tions. Privately organised festivals such boasts an unparalleled collection of vitality are numerous private theatres high culture continue to define how ratives: narratives that take a regional, as Musikfest ION, Rock im Park, Nürn- modern art and design from the 1950s and theatre and performance groups. Asking about the city’s cultural pro- we discuss and perceive our cultural ac- a national and of course a European berg Digital Festival and Nürnberg Pop and a strictly curated exhibition pro- The biennial international figuren.thea- file is also bound to invite a certain tivities in the 21st century. We wish to perspective and, in particular, narratives are further highlights on the city’s cultural gramme, is testimony to this. Nürnberg ter.festival, a contemporary puppet amount of criticism. One could say, for see our city open up; we wish to create that can and have to embrace the calendar. Last but certainly not least, also boasts a wealth of other impressive festival organised in a collaborative instance, that Nürnberg’s traditionally space for ideas and action that tran- unique diversity of a city like Nürnberg. the Nürnberger Christkindlesmarkt, folk institutions and a lively gallery scene. A effort with the towns of Erlangen, Fürth broad municipal cultural policy has not scend boundaries and limitations, to see We will obviously also be looking at the festivals, Kirchweih festivities – akin to particularly prominent example in the and Schwabach, is a unique event that paid adequate attention to the city’s myr- our city become a place of transcultural opportunities and risks of digitalisation, village fairs –, a plethora of markets field of experimental art is the exhibition is both hugely popular and renowned iad of new scenes with their diverse practice. the future of the world of work and the throughout the old town and the commu- space of the arts association, Kunst- for its quality. A dynamic choral scene cultural practices. A divide has devel- future of the European city. Our ECoC nity festivals in the city’s many different verein Nürnberg - Albrecht Dürer Gesell- embracing a broad spectrum of styles is oped between the municipally funded year will also feature the many other districts all add to Nürnberg’s flair and schaft. a prominent feature of the city’s musical arts and the under- or even completely 0.4 Explain the concept of the exciting and popular aspects of our vitality. scene. unfunded arts, cultural and creative in- programme which would be launched cultural scene, such as Nürnberg Zoo Film also features prominently with dustries, resulting in a public polemic. if the city is designated as European and the Nürnberg Planetarium, food A unique range of municipal muse- events such as the Turkish-German One thing is undeniable – Nürnberg The concept that has played such a Capital of Culture. and drink, fashion and the legendary ums, some with exceptional collections Film Festival, the Nürnberg Interna- draws visitors from near and far, who defining role in Nürnberg’s cultural Kirchweih festivities. – including the Spielzeugmuseum (Toy tional Human Rights Film Festival and come to experience the seemingly “au- scene – “free of charge and open air” – Museum), Museum Industriekultur other festivals dedicated to Greek cine- thentic” medieval atmosphere conveyed has met with opposition and raised (Museum for Industrial Culture), the ma (Griechische Filmtage) and film pro- by the Imperial Castle, the Hauptmarkt important questions such as “What is Our goal is to devise a pro- Dürer-Haus (Albrecht Dürer’s House), ductions from the Mediterranean region (main square), and the city’s wealth of the value of culture and how much are gramme that is rooted in the Stadtmuseum im Fembo-Haus (City (Mittelmeer Filmtage) just a few of the important churches, from St. Sebald we prepared to pay for it?” At the same city’s DNA, a programme that Museum in the Fembohaus) and the highlights. Nürnberg is also lucky and St. Lorenz to the Frauenkirche. Given time, beyond municipal funding, many tells a whole volume of stories sixteenth century Museum Tucher- enough to have two innovative arthouse that the old town was rebuilt after being different genres are seeing the emer- schloss and Hirsvogelsaal (Tucher cinema venues: the Filmhaus and Cine almost entirely razed to the ground dur- gence of dynamic new scenes that are about Nürnberg; stories that Mansion and Hirsvogel Hall M useum) Casablanca. ing the Second World War, however, having a significant impact on the city’s epitomise the city but at the – focus on the idiosyncrasies of Nürn- this authenticity is largely an illusion. cultural profile. On a final note, a multitu- same time are also relevant berg’s history. And of course the private- de of initiatives – such as the Quellkollek- ly run DB Museum and Museum für In both Germany and abroad, little tiv e.V., Urban Lab or BLUEPINGU e.V. and important in global and Kommunikation (Museum of Communi- is felt to epitomise National Socialism – are experimenting with new forms of European contexts. Diversity, cation) also deserve a mention here. quite like the former Nazi Party Rally collaborative learning and working, and equality of participation and Grounds. In contrast to this, the Memo- sustainable urban development. The Germanische Nationalmuse- rium of the Nuremberg Trials marks the opportunity, and sustainability um is a prominent and respected insti- place where criminal jurisdiction was Overall, the municipal cultural in- are the overarching criteria for tution with an excellent national and in- established under international law. stitutions and their programme often our programme. ternational reputation. The Nürnberg Sayings such as “Nürnberg is Dürer seems a bit long in the tooth, trapped branch of the Deutsches Museum, an and Führer” may be exaggerated over- in rigid and outdated structures. Many For us, it is important that the peo- initiative of the Free State of Bavaria simplifications of our city’s national and municipal museums need a funda- ple in Nürnberg, whether our permanent which is due to open its doors soon, is international image. In essence, how- mental change in focus, away from the residents or visitors from Europe and an exciting new project focusing on ever, they hit the nail on the head and prevailing “German” narrative, a history other countries around the world, have technology and visions of the future present a particular challenge for our fun and enjoy themselves during the that is very much in keeping with our ECoC bid. ECoC year and have opportunities to be PAST FORWARD motto.

8 0. INTRODUCTION 0. INTRODUCTION 9 The main themes of our application 2. EXPLORING REALITY European partner cities to provide an- KULTURHAUPTSTÄDTLA were developed based on our city’s Work and play as components of how swers to this question collectively and What shape might our Capital of history and embody the challenges of people assimilate the world have shaped by sharing our experiences and knowl- Culture take? This was a question that the present and the future. Nürnberg for centuries. We have learnt edge, through the arts and culture, the Kulturhauptstädtla project sought to how to work, we have made play part of through play, and, of course, through answer for four weeks in July 2019 by 1. EMBRACING HUMANITY our work, and we have worked out how politics. providing a platform for exchange and Nürnberg has confronted both the posi- learning can be fun. But what does work collaboration. The organisation behind tive and negative connotations of its his- and play mean for us in the 21st century? the idea and the implementation of the torical heritage and will have to do so Having undergone phases of fundamen- PAST FORWARD project was the N.ORT collective, an time and again. With the commitment tal structural transformation, there is Social, economic and cultural sustain- alliance of young architects, city plan- we have made to protect human rights, now another revolution afoot – the tech- ability is dependent on the talent and ners, social and environmental scien- we have developed an active approach nical, digital, cultural revolution that will vision of the citizens and thus on equality tists whose work focuses on sustainable to our National Socialist history, a way of transform almost every sphere of life. of participation and opportunity. We urban development and who are mem- dealing with the past that is shaped by Nürnberg and the region have the expe- aspire to a culture that reflects the bers of the global Transition Town the spirit of democracy. Our PAST FOR- rience, strong partners and human re- diversity and transculturality of our com- network. The pop-up location was built WARD programme highlights today’s sources to develop solutions for the fu- munity; a culture of togetherness and from wood and recycled materials and injustices: racism, discrimination and ture, and this also includes the field of excellence in the arts. Our political was the brainchild of Benedikt Buch- exclusion that are part of people’s every- empowerment and inclusion. Nürnberg culture and cultural policy must be bold müller, a student of architecture from day reality – and right-wing terrorism as and the surrounding region boast an ex- and our decision-makers must have the the Technische Hochschule Nürnberg the tragic culmination of this. cellent, well-established educational courage to innovate and experiment. Georg Simon Ohm. The subject of his The investigations into the murders and training infrastructure. And, what’s We will make time for Europe, even in the Master’s thesis was the use of tempo- of Enver Şimşek, Abdurrahim Özüdoğru more, Nürnberg is also a city of toys and face of trouble and turmoil. Our objective, rary architecture for reclaiming unused and İsmail Yaşar in Nürnberg by the games with an impressive European with the help of various, creative and fun spaces, and, given the importance of Neo-Nazi terrorist organisation the and international history. initiatives such as Local Lab Europe, is the effective use of vacant space in so-called Nationalsozialistischer Unter- Drawing on Nürnberg’s history as to reveal what our Europe, what our city Nürnberg, the ECoC bid was the perfect grund (NSU) between 2001 and 2005 a city of skilled trades and industry, we has the potential to become in the future. opportunity to transform his idea into were rife with prejudice and indefensible have placed the world of work and its This will also entail us working intensive- reality. The location: urban space no- speculation, exposing the failure of potential future at the heart of our bid; ly to foster internationality, open ex- man’s land, a draughty spot between the authorities and the local and national learning and education as empower- change and cooperation with European the Staatstheater and the Federal media. How the NSU murders were dealt ment will serve as the organic founda- and global partners. We will open up Employment Agency with no particular with serves as a warning to present-day tion of our application; and a special new creative spaces and new opportu- attractions and nothing of interest to society, revealing deeply entrenched focus will be placed on play and gaming, nities. And we aim to increase the visi- draw in the crowds. In fact, there is no prejudices, latent and explicit racism in both analogue and digital, in all its diver- bility of Nürnberg’s artists and creative real reason for anyone to spend time the private sphere as well as institutional sity. We will and indeed have to reflect professionals on the European stage. In here at all. The Kulturhauptstädtla tem- and structural racism. We must be reso- on all the most pressing issues related 2021, we will hold an Open Call and porarily seized this piece of public space lute in our fight against this. to digitalisation in the world of work, and conduct a process of adjudication to and gave it back to the people of Nürn- the fields of learning and play. select artistic projects that will be imple- berg as a location for new experiences, Almost 46 percent of the city’s mented in the ECoC 2025 and beyond. and simultaneously placed a topic in the population has an international back- 3. EVOLVING COMMUNITY Our Capital of Cultural year will not end limelight which, in different guises, will ground. Yet far from every resident of For Nürnberg, ensuring that commu- in 2025, not for the city or for its artists play a crucial part in our bid. The cultural Nürnberg has the opportunity to shape nities are shaped in a productive, inclu- and creative professionals. The close programme was diverse and vibrant the community they live in or influence sive, fair and flexible way was, is and cooperation and exchange of ideas and and, with more than 100 individual how we come to terms with our city’s will continue to be a major challenge in experiences with artists from all over events organised by the Nürnberg cultur- past or forge its future. This has to the future. The cohesive forces that the world that will be part of the ECoC al scene, made culture, sustainability change – with the help of the culture once bound communities can no longer initiative must ultimately become stan- and urban development accessible. For and the arts – and, over and above be taken for granted, fears are instru- dard practice. a whole month, the Kulturhauptstädtla this, we must join forces with cultural mentalised, social and global upheaval served as a stage, a workshop and a pioneers from around the world to make instil fear in people, the fear of losing marketplace for artists, creative profes- headway in tackling issues of global control, inciting them to call for quick sionals, associations and initiatives from inequality. and simple solutions. The acquiescent across the whole city and for the benefit and submissive attitude encapsulated in of the whole city. Concerts, workshops, We approach the challenge from the oft-used Franconian expression art exhibitions and symposia all dis- a contemporary arts perspective, but “bassd scho’” or “that’ll do” will no longer cussed and grappled with the most pres- never forgetting its embeddedness in suffice. It is impossible to negotiate the sing issues we are facing today and will the depths of time. We approach it from future of the European city without civil face in the future – and the starting point a global perspective but also reflect society, without the organisations and was an open and diverse notion of culture. on the question of whose pasts we are initiatives of the city’s neighbourhoods A café using reclaimed food was the trying to come to terms with and how. and districts. In light of this, our bid will perfect place for people to experience focus on the social prospects of toge- the project first hand and simply stay a therness, cultural diversity and sustain- while. ability. It is our aim to develop new ways Behind N.ORT are Benedikt Buchmüller, Char- of embracing diversity and transcultur- lotte Haas, Johanna Wiglinghoff, Jana Stadler, ality, the many voices that join in Konrad Ehelebe, Lena Endres and Philipp Eyrich. The project received financial support harmony to create the chorus of our from the Leonardo Zentrum für Kreativität und collective community life. And the pivotal Innovation, Urban Lab, BLUEPINGU e.V., Nationale Stadtentwicklungspolitik, MUZ – question here: Who does our city Musikzentrale Nürnberg, Mobiles Kino and the belong to? We will work closely with our Bid Office for the ECoC 2025. Kulturhauptstädtla, 2019 © Benedikt Buchmüller www.n-ort.de

10 0. INTRODUCTION 0. INTRODUCTION 11 The app for the management of 1. Open-mindedness and adaptability: 1.2 Describe the city’s plans to vacant (historical) buildings, devel- We draw on the idea of an “open- strengthen the capacity of the cultural oped in 2018 as part of the EU minded city”, which allows a CONTRIBUTION TO THE and creative sectors, including through Interreg Central Europe project multitude of complex synchronous the development of long-term links “Forget Heritage”, has been finalised. processes to take place in a between these sectors and the econom- confined space. An “open-minded Plans for the establishment of a new ic and social sectors in your city. LONG-TERM STRATEGY city” enables the development of centre for the cultural and creative 1. togetherness and humanity and industries (Alte Feuerwache 1) have the freedom to exploit and shape a These ten objectives apply to been developed and the concepts Nürnberg’s cultural and creative TAB 01 multitude of opportunities. 1.1 Describe the Cultural Strate- all three Areas of Action in the Cultural for the New Creative Spaces industries comprise almost 4,000 com- THE TEN KEY CULTURAL STRATEGY gy that is in place in your city at the Strategy and dovetail perfectly with the chapter 2.1 inspired by our PAST 2. Strengthening diversity and partici- panies and generate an annual turnover OBJECTIVES UNDERPINNING time of the application, including the PAST FORWARD leitmotif in our appli- FORWARD action are currently pation: Defined in the Cultural of more than 1.5 billion euros, making CULTURAL URBAN DEVELOPMENT plans for sustaining cultural activities cation: TAB 02 The aim of Area of Action being fleshed out, with initial Strategy as one of the Areas of this sector a vital component of the IN NÜRNBERG beyond the year of the title. No. 1 is to create the foundations for implementation steps successfully Action, this concept will also be an city’s economy. 2 By developing the sustainable cultural policies and cultural underway. important area of activity in our necessary foundations, Nürnberg has 1. To foster a sustainable cultural development. Our focus here is institution- application. We want to reinforce sought new ways to boost the city’s The city’s Digitalisation Strategy is In early 2017, shortly after the deci- policy stance and cultural policy al change on multiple levels: implemen- cross-cultural dialogue. We want cultural and creative industries and in the process of being elaborated. sion to bid for the European Capital of discourse formats ting structural changes in the Nürnberg togetherness to replace exclusion. make it an attractive location for (new) Culture, we set about putting together Department of Culture; introducing a A committee was set up in 2017 companies and start-ups. We are current- 2. To replace outdated cultural policy 3. Fostering participation via outreach: our Cultural Strategy. By 31 January new infrastructure concept for the city; with a focus on implementing tangi- ly developing a concept for the Alte approaches and segmentation This is the core principle of the ECoC 2018, the City Council approved the creating open spaces for experiment ble measures in compliance with Feuerwache 1, planned to run until action. In the spirit of empowerment, strategy, which serves as the basis 3. To facilitate forward-looking, and creativity; evaluating and overhauling the UN Convention on the Rights of 2025, to provide users, SMEs and we will seek out opportunities for for the Council’s future cultural policy binding cultural policy priorities funding structures. With Area of Action Persons with Disabilities, for example entrepreneurs from all 11 sub-sectors direct cooperation with the many action over a twelve-year planning hori- No. 2 we aim to strengthen diversity and ensuring disability access to mu- of the cultural and creative industries 4. To strengthen the cultural sector different communities in the city, zon up to 2030. 1 participation with a particular focus on seums. with open and closed workspaces, as a key driver of sustainable urban our objective being to improve the The strategy, developed over a social and demographic diversity. The co-working spaces, function rooms and development New funding models have been visibility and awareness of the period of eight months, actively involved priority here is to increase the diversity workshops; this project will also include successfully trialled by the N2025 abundance of cultural practices in not only policy-makers and public 5. To enrich the cultural scene by of our cultural profile: we will broaden various events and networking meetings Bid Office using different open call Nürnberg. authorities, but also more than 500 key providing opportunities for our target audiences to give the many for the cultural and creative industries. formats. players from the Nürnberg cultural experimentation in both analogue different segments of our exceptionally 4. Sustainability and cultural sustain- scene and the fields of education, urban and digital environments diverse urban society access to culture. A comprehensive network analysis, ability: Nürnberg’s ECoC action New ways of strengthening the development and tourism. The main We will raise awareness of the plurality targeting more than 2,500 cultural is aligned with the UN’s 17 Sus- cultural and creative industries are also 6. To cultivate transcultural and task was to analyse the varying needs of our cultural practice, and diversity will actors in the Europäische Metro- tainable Development Goals being extended to the wider context of intergenerational approaches as of the different scenes that make up the become the norm in political and admin- polregion Nürnberg (ENM) was (SDGs). Particularistic interests the region, collaborating with the Forum well as opportunities for dialogue cultural and creative industries and istrative decision-making structures. conducted and published in 2019 are replaced by criteria related to Wirtschaft und Infrastruktur (Industry to set down joint objectives. With parti- 7. To invigorate arts and culture The aim of Area of Action No. 3 is to chapter 2.4 climate, justice and personal and Infrastructure Forum) and the cipation as the cornerstone of the through new narratives and create a new narrative for Nürnberg. empowerment. Bayerisches Zentrum für Kultur- und development of the Cultural Strategy, contemporary modes of expression This focuses on the role of culture in city Kreativwirtschaft (the Bavarian Centre 5. Internationalisation and Europeani- the strategic process itself was not seen branding, on identity, image and network- for the Cultural and Creative Industries) 8. To strengthen Nürnberg’s profile as 1.3 How is the European sation: The ECoC action gives us as being fixed in stone. Rather, we ing, and embraces openness not only since 2014. Given the traditional impor- a city of culture at both European Capital of Culture action included in a broader, more international per- sought to make it adaptable and open to within the boundaries of the region but to tance of the music industry for the local and international level this strategy? spective. Instead of the ancient art future developments. To facilitate this, the world at large. cultural and creative industries, this will of navel-gazing we will look to the the applicability and relevance of the 9. To support knowledge-based be one of the priority areas of the ECoC outside world for much-needed objectives and measures have to be processes of transformation and IMPLEMENTATION STATUS action. The gaming and software indus- Drawing on the Cultural Strategy, stimuli to help us break the mould. re-evaluated continuously, and to ensure collaborative approaches A number of initial measures have been try also plays a crucial role in Nürnberg our bid focuses on the cultural dimen- that we do not get stuck in a rut of en- started, some of which have even already and the wider region. The Haus des 10. To actively engage stakeholders sion of urban development, on long- The core themes and current con- trenched habits and practices, constant been completed, taking the Cultural Spielens project and a multitude of through inclusion, dialogue and term planning, and on the establishment tent of our bid draws on the strategic renewal and continuous scrutiny of the Strategy to the implementation phase. other measures linked with this theme recognition of reliable networks with the surround- aims of the New European Agenda for established structures are an absolute highlight another of the priority areas in The establishment of a dedicated ing cities and areas of the region. The Culture (2018): social cohesion, culture- must. our application. coordination office to support the Cultural Strategy and the ECoC action based creativity, international cultural TAB 01 TAB 02 implementation and ongoing improve- are mutually dependent: they comple- relations, digitalisation and cultural her- THE THREE AREAS OF ACTION ment of the Cultural Strategy created ment, consolidate and act in synergy itage. Concentrating on these areas, we OF THE CULTURAL STRATEGY new networking opportunities for with one another. will address some of the most topical key cultural players in the region At this stage, we have identified and pertinent issues. This will be done Area of Action No.1 through the first regional cultural five strategic objectives for Nürnberg’s in a participatory process, using a variety Creating foundations for sustainable conference. application for the title of European Ca- of formats in the regional and interna- cultural policy and cultural development pital of Culture 2025. These objectives tional context. With this approach, we Narratives were identified for the re- illustrate how the strategy and bid dove- hope to make an important contribution Area of Action No.2 gion that enable the individual munici- tail with one another and how they work to Europeanisation and contribute to 2. European Commission (ed.): The Cultural and Strengthening diversity palities to collaborate more closely together to unlock the enormous poten- strengthening European civic aware- Creative Cities Monitor: 2017 Edition. p. 22. and participartion on their cultural policies. But they The Monitor ranks Nürnberg 4th out of the tial of our city. ness. chapter 3.1 To help us achieve also structure the ECoC action: for 36 European cities in its population category. Area of Action No.3 these objectives, we have developed a 1. Lehner, Julia (ed.): Kulturstrategie der Stadt instance, the games industry, as Bayerisches Zentrum für Kultur- und Kreativwirtschaft Creating new narratives for Nürnberg dedicated implementation plan. FIG 04 Nürnberg. Abschlussbericht. Nürnberg 2018 = well as industrialisation open up (Hg.): 2. Bericht Kultur- und Kreativwirtschaft in der Schriften des Kulturreferats der Stadt Nürnberg 3. Europäischen Metropolregion Nürnberg. Nürnberg The report is available in print form and accessible extensive opportunities for cultural 2019. The Cultural and Creative Industries (CCI) as a free download; it contains a summary in activities and provide the cultural report analysed the strengths and potential of the “easy language” and in English. various CCI sectors in the region. and creative industries with an excit- www.kulturstrategie.nuernberg.de www.bayern-innovativ.de ing new impetus.

12 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 13 FIG 04 IMPLEMENTATION PLAN FOR THE CULTURAL STRATEGY AND ECOC ACTION: CONSOLIDATION, COMPLEMENTARITY, MULTIPLYING EFFECTS 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030

Cultural Strategy Cultural Strategy Evaluation of existing Revision of existing Revised municipal cultural funding schemes Evaluation of adopted coordination offi ce cultural funding cultural funding revised funding established schemes schemes schemes Needs analysis Concept design for cultural enabling spaces Skills unit for cultural enabling spaces for interim usage premises Diversity, inclusion and intergenerationality as guiding principles of municipal personnel policy

International International cultural Cultural conferences for regional, interregional and international networking cultural policy congress conference

CULTURAL STRATEGY CULTURAL Clearing houses for European collaborations and cultural entrepreneurship

Analysis and concept design for disability Barriers to participation research Cultural funding for inclusive, Disability access of Evaluation of access (inclusion and integration) and audience development integrative and equitable use cultural institutions audience development

Creation of transdisciplinary work structures, establishment of leadership models and integration and inclusion programmes

Development and rollout of integrated marketing strategy

Network analysis of Regional networking and development of regional PAST FORWARD programme cultural operators COMMON ACTION

New Creative Spaces

Open Call Open Call Open Call Open Call (international)

Artists in Residence Programme

Development and rollout of artistic programme

Development of international collaborations and partnerships

Establishment of new participatory formats and Concept development Transcultural community development programme projects for transcultural com- munity development Development and implementation of urban sustainability strategies ECOC ACTION

Development and rollout: formats for increasing diversity, equality of participation and opportunity

POP-UP PAST FORWARD

Collection of baseline studies Ongoing evaluation and monitoring of PAST FORWARD programme PAST FORWARD Final evaluation

Bid phase Preparation phase ECoC year Sustainability phase

14 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 15 Further measures in the field of so- 1.4 If your city is awarded the … strengthening citizens’ belief in 1.5 Outline briefly the plans for cial and business networking are also title of European Capital of Culture, their city monitoring and evaluation. currently under discussion as part of the what do you think would be the long- bid process. To lay the groundwork for … fostering the perception of term cultural, social and economic this we need to encourage cooperation, Nürnberg as an important driver of impact on the city (including in terms The evaluation concept for our test participatory models and develop discourse about forward-looking of urban development)? PAST FORWARD project envisages a sustainability approaches. Some exam- cultural policy theory-based approach to monitoring ples here might be to foster communica- … fostering the image of Nürnberg and evaluating the impacts achieved by tion between the real estate sector and We have developed an impact as an important driver of discourse Nürnberg as ECoC. A theory of change the cultural and creative industries, to model based on the theory of change that about European integration, current for PAST FORWARD, developed using create a clearing agency for European includes activities, outputs, outcomes European issues and democracy participatory methods, forms the basis collaborations within the cultural and and impacts of the bid in different fields of this theory-based approach. TAB 03 creative industries and to push “cultural of urban development. An important In this theory of change, the activities, entrepreneurship”. chapter 3.1 ECONOMIC IMPACTS task will be to assess the impacts with outputs, outcomes and intended (long- A contribution is made to… the many different stakeholders in the term) impacts of the city as ECoC, their We will be actively cooperating city in order to be able to develop a … strengthening Nürnberg as an synergies and interconnections, are with the relevant parties from the tourist common vision for the coming years. attractive location for the creative mapped along the three dimensions of industry to develop effective ways of TAB 03 and cultural industries cultural, economic and social impacts. strengthening the cultural and creative By means of pre-defined indicators for industries. The Nuremberg Convention … enhancing different forms each of the outputs, outcomes and im- and Tourist Office (CTZ) is one of our of sustainable economy and TARGET IMPACTS pacts, the theory of change can be used key partners here. The CTZ will work sustainable action in Nürnberg for monitoring activities and outputs in closely with the region and the different CULTURAL IMPACTS the preparation and implementation tourism associations in Nürnberg and A contribution is made to… SOCIAL IMPACTS phases. Furthermore, it can subsequent- across the region to develop concepts A contribution is made to… ly be used for evaluating outcomes and and programmes for specific target … strengthening and opening up the impacts during and after the year that groups – those with an international cultural sector in Nürnberg and the … inclusion and social cohesion for the title of European Capital of Culture background, socially disadvantaged region (in terms of diversity, regional and among citizens of Nürnberg is awarded. groups, cross-generational groups, and international networking and … increasing cultural participation We are aware that an evaluation of people with disabilities and eco-tourists. participation) and equality of opportunity for the impacts in the context of culture must … dismantling the traditional divide citizens of Nürnberg take the unique circumstances of the between the concepts of high cul- cultural sector into account. Such an … improving the quality of life of the ture, pop culture, everyday culture evaluation needs to bear in mind that citizens of Nürnberg and the region Fassadengestaltung Westtorgraben 3–25 (draft) © Julian Vogel and socioculture culture not only accepts, but even seeks … raising citizens’ awareness of unexpected developments that might … establishing transcultural aware- Europe in Nürnberg and the region challenge the societal status quo. Con- ness and transcultural practice in sequently, evaluations in the cultural everyday lives sector must explore complex, unexpect- … redefining the urban space in ed and unintended impacts as well. For Nürnberg and the region, including this purpose, a contribution analysis is the digital urban space envisaged, which will make the per- formance story and associated impact the Creative Industries in the Region, activities in order to maximise the ulti- hypotheses (i.e. relationships between the network analysis of cultural opera- mate impacts of our projects. The evalu- TAB 03 activities, outputs, outcomes and im- tors in the region (both 2019) or the ation will take place towards the end of PAST FORWARD pacts) of PAST FORWARD transparent. European Commission’s Cultural and and after the year of designation to re- THEORY OF CHANGE (EXAMPLES OF CULTURAL, ECONOMIC AND SOCIAL IMPACTS) By drawing on different data sources Creative Cities Monitor (2017). A com- view the impacts achieved. Ultimately, (e.g. survey results, interview or focus prehensive baseline study is planned for the final evaluation results will be widely Activities Outputs Outcomes Impacts group results, written documents) to 2021 targeting 10,000 citizens. Ongoing published and disseminated. This will explore the theory of change, this ap- monitoring of the results will be conduct- serve the purpose of legitimising our ef- proach will reveal not only the impacts CULTURAL ed prior to and during the year of desig- forts to the public and to the European themselves, but also the key factors that Funding instruments are made Platforms for exchange and Networking between cultural A contribution is made to nation to allow us to steer project imple- Commission and will facilitate learning have contributed to the achievement available for regional and inter- cooperation are utilised actors is strengthened at local, strengthening and opening up mentation in a flexible and adaptive for other large-scale cultural projects or of the observed results. Moreover, this national cooperation regional, national and interna- the cultural sector in Nürnberg manner. The monitoring results will there- future European Capitals of Culture. approach gives us the flexibility to inves- tional level and the region fore allow us to reflect on and revise tigate alternative results hypotheses as ECONOMIC well as unexpected or unintended im- pacts by exploring the impact pathways Existing, currently vacant Creativity centres are used by The market opportunities avail- A contribution is made to from different perspectives. The Nürnberg of 2026 is an open city where transculturality, structures are converted the cultural and creative able to the cultural and creative strengthening Nürnberg as an The evaluation is planned to be equality of participation and opportunity, sustainability and inter- into spaces for culture and industries as well as companies industries are strengthened attractive location for the conducted by an external research insti- creativity from other sectors creative and cultural industries nationality are the key quality characteristics of our cultural life. tute with experience in monitoring and And of course, the Nürnberg of 2026 is also a city that has been SOCIAL evaluating impacts in complex and cul- ture-specific environments. We will also transformed through arts and culture. Our cultural practices are Target group oriented Barriers to access to culture Nürnberg‘s cultural A contribution is made to draw on local expertise by consulting funding instruments, for specific target groups are programme reaches new target increasing cultural participation characterised by excellence; Nürnberg’s cultural scenes and with universities and this will be used in concepts and cultural lowered groups and equality of opportunity cultural and creative industries have made a giant leap and are the evaluation. Baseline data has already activities are established for the citizens of Nürnberg been gathered, such as the Report on competitive, both nationally and internationally.

16 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 17 TAB 04 CULTURAL AND STRUCTURE OF ARTISTIC PROGRAMME ARTISTIC CONTENT EMBRACING HUMANITY EXPLORING REALITY EVOLVING COMMUNITY NEW CREATIVE Projects NEW CREATIVE Projects NEW CREATIVE Projects 2. SPACES SPACES SPACES e.g. “Totalitarianism e.g. “Nürnberger Bits” e.g. “Urban Society Kongresshalle and the Art Haus des Spielens Various other projects Cultural Centres and Civic Dokumentations- of the 21st Century” Museum Togetherness” zentrum Reichs- Various other projects Industriekultur Various other projects parteitagsgelände Zeppelintribüne and Zeppelinfeld Guiding principles and themes Participation Whose History? Equality of Participation and Opportunity Openness and Transculturality Sustainable Urban Development

The Dokumentationszentrum EXPLORING REALITY reality. As a city of work, a city of human- Reichsparteitagsgelände, an education- For centuries, Nürnberg has been a city ists, a city of skilled crafts at the heart of al centre on Nazi Germany which houses of visionaries, researchers, artists and a region of global toy manufacturers a permanent exhibition as well as tem- master tradesmen, with close ties in Eu- and creative entrepreneurs, Nürnberg is porary exhibitions on Nazi dictatorship rope and the world. Martin Behaim’s the right place for these admittedly big and the history of the Nazi Party rallies, globe (1492/93), Albrecht Dürer’s star questions and the ECoC is the perfect is to be expanded and a new concept maps (1515) or Nicolaus Copernicus’ occasion to start addressing them. Bob Dylan concert in Nürnberg, 1978 developed for the permanent exhibition. major work “De revolutionibus orbium Plans are also in place for the coelestium” (1543), which was published NEW CREATIVE SPACES only with a view to the lasting effect they Laws, were passed during the annual Zeppelintribüne and Zeppelinfeld, the in Nürnberg, are testimony to the city’s In 2025, the Museum Industriekultur will 2.1 What is the artistic vision and will have on the future of arts and cul- party rally in Nürnberg in 1935. And site of the former Nazi Party rallies, significance when the early modern be telling new stories and linking these strategy for the cultural programme of ture in Nürnberg, but also because they thirdly, the search for justice was initi- completed and used during the Nazi world was mapped. Nürnberg now finds to the present day. Work is what makes the year? take the issues that Nürnberg faces to- ated at the Nuremberg Trials of Major period only and preserved to this day. itself at the heart of a similarly intense the world go round, and transformation day and put them into a global context War Criminals and the Subsequent Beginning in 2023, the Rally Grounds process, in the re-discovery of humanity in the world of work will become one of – how we deal with our National Socialist Trials held between 1945 and 1949. will be made accessible and the entire and the world in the 21st century. the major defining factors as we head 2025 will see Nürnberg come alive. heritage and the challenges of today, Whether we like it or not, we have area reopened to the public as a meet- The changing face of the world into the future. The social and cultural The year will kick off with a huge music, the future of work and play, social cohe- no future if we fail to come to terms with ing place and a place of learning. of work: In the early 2000s, Nürnberg impacts of industrialisation and transfor- theatre and dance festival that will wel- sion, the future of sociocultural systems our past. Within the framework of the Another project in the pipeline is the experienced the decline of major com- mation of the workplace will be retold come every facet of our city with open and Nürnberg’s Cultural Centres. Our PAST FORWARD project, arts and cul- Kongresshalle – an incomplete corpus panies such as Grundig, Quelle and with a modern slant and the museum arms: choirs and dedicated music, theatre cultural and artistic programme will be ture lend themselves exceptionally well of a building located on the former Nazi AEG, a shock that is still felt in the city and its grounds will be transformed into and dance associations, local commu- implemented in cooperation with rele- to the creation and shaping of new Party Rally Grounds. This unfinished today. Structural transformation is set a meeting place, a place of culture. The nity organisations, activists, fans of our vant international partners and draws on spheres of freedom. Taking a contem- structure is to be transformed into a place to intensify in the wake of automation, Museum für Industriekultur is a place local football club 1. FCN, the Altstadt- the specific elements and features that porary view, in particular through the of innovation and creativity, a place for digitalisation and artificial intelligence. where stories about ordinary people are freunde, advocates of the historic preser- make up our city. medium of culture and the arts, the new perspectives. Owing to its sheer Society at large may well be on the verge told, stories about how we became what vation of the old town, the students at ECoC programme will zero in on the size and the structural conditions, how- of fundamental technological and cul- we are today: it tells the tale of Nürn- the city’s academies, colleges and uni- tensions that played out between Nation- ever, this project can only be implement- tural transformation. In an increasingly berg, of a knowledge society, of a city versities, children’s clubs, youth clubs, EMBRACING HUMANITY al Socialism, or, rather, totalitarianism, ed in specific areas of this huge structure. technological, data-driven world, where whose identity is defined by work, of the senior citizens’ clubs and associations, We are all inextricably linked with histo- and human rights – a fraught relation- Most important is that we create a place will human beings draw sense and mean- workers’ movement and working-class the State Philharmonic and Kirchweih ry. This is particularly true in Nürnberg, ship that is at the heart of Nürnberg’s that provides a good backdrop for the ing – through and with the help of the culture in Nürnberg, of urbanisation, societies (traditional local festivities). which played a major role for the Nazi historical development. production and presentation of cultural arts and culture? Are we heading to- major roads and trade routes, supply One year later, the baton will be passed regime and its atrocities and has been and artistic content, across the entire wards a world where data flows light up chains, the economic boom in Nürnberg to Finland and Slovakia during a celebra- instrumental in relation to how we, as NEW CREATIVE SPACES bandwidth of relevant topics – a dedicat- the entire world, to the very last corner, after the Second World War, the trauma tory closing event. Germans, come to terms with this hor- The physical presence of National Social- ed space for artists and creative profes- and robots take over our jobs? Will of structural transformation. These tales But what awaits us in the Euro- rendous legacy. Firstly, Nürnberg was ism can be strongly felt in Nürnberg, sionals from all areas to produce and human beings become superfluous? Or will culminate in the forms of employ- pean Capital of Culture year itself? the place where the Nazi totalitarian and the former Nazi Party Rally Grounds create their latest works. will our future be one where, for the first ment in a future (postindustrial) society Early on in the bid process, we decided regime staged marches and parades in are the epitome of this. Such architec- time, we really have time for a meaning- and the impact that automation, robots on a two-pronged approach based on “celebration” of their ideology during the tural legacies of the Nazi dictatorship ful, self-determined life? Now, in the and digitalisation will have on us in the structural projects that will be the main- rallies of the NSDAP (National Socialist call for us to delve more deeply into our early 21st century, it is time to take stock future. stay of our bid and a mixed bag of cul- German Workers Party) in 1927, 1929 past, a need that is all the more perti- of what human culture means, of what tural and artistic content that gives us and between 1933 and 1938; secondly, nent given the rise of new forms of na- defines us as human beings. And, a taste of both local and international the Nuremberg Laws, which the Nazis tionalism, racism, anti-Semitism and drawing on the new awareness, we will artists. TAB. 04 In relation to the three hoped would legitimise their racist ideol- Islamophobia that mark our world today. learn how to actively shape our future main themes, the structural projects – ogy and which were referred to in the and will gain insights into the role the New Creative Spaces – are vital, not vernacular as the Nuremberg Race that work and play will have in this new

18 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 19 NEW CREATIVE SPACES PARTICIPATION into an Open Air Museum that focuses Nürnberg’s various Cultural Centres Since the year dot, music and story- on female and gender history perspec- have developed differently in recent telling have been intrinsically connected tives. As you wander through the site, years. Südpunkt and Auf AEG have taken – a form of human expression that the history of women, women’s sphere steps to open up new enabling spaces shapes cultures, draws and transcends of influence, and gender-specific attribu- in their respective districts, while others borders, redefining the world and tions will come alive as historical spaces have specialised in the presentation of mankind time and again. Songs mirror take on new connotations. Our current specific artistic forms. The project our world, both inside and out. Songs approach to history and gender is called #LNGWSSR, for example, explores the create identity and induce transformation into question, and power relations and potential development of Langwasser across the globe. Songs tell us how we the power of definition, historically signi- community centre. The nationwide pro- feel and think, what we know and what ficant concepts, become subjects of di- ject “Utopolis – Soziokultur im Quartier”, we wish for, who we are or who we aspire scussion. Historical sites, immovable which will run from 2018 until December to be. Songs leave their mark on cul- resources, monuments and memorials 2022, will explore the question of how a tures and create identities, they bring become exhibits that enable us to re- Cultural Centre can redesign its cultural people together, and at times exclude construct the past and are seen as an programme and how, hand in hand with those who are different. These networks expression of historical policy contro- the locals, the quality of life in the district draw musical maps and cartographies. versy. In stark contrast to this are vari- can be improved through arts and cul- They are musical witnesses of cultural ous installations, animated information ture. The aim of this project is to enable developments and migration movements. boards and digital media, forging an residents who have had very little expo- emotional connection with visitors. sure to the arts and culture to play an SONGLINES active part in shaping their district and Since the summer of 2019, EQUALITY OF PARTICIPATION environment. A wide range of cultural SONGLINES has been devel- AND OPPORTUNITY content will help increase the opportuni- oping a performative, auditive The UN Convention on the Rights of ties to participate. To facilitate this, we will and digital transcultural Persons with Disabilities addresses the be networking with various local initia- cartography of the song for the PAST question of equal opportunities for artists Raimund Hoghe: “Si je meurs laissez le balcon ouvert”, 2010 © Rosa Frank tives and institutions – with neigh- FORWARD project. SONGLINES – a with physical or mental disabilities. Ar- bourhood management in the different project that is curated by Beate Schüler ticle 30 (2) of the Convention sets down districts, social associations, public ad- – draws the people of Nürnberg into a the right to participate in cultural life – ministration or businesses. creative process that centres on migra- accordingly, people with disabilities The new places of socioculture tion and journeys in both artistic and shall have the opportunity to develop Nürnberg is home to a treasure game culture moving into the future. EVOLVING COMMUNITY or togetherness can just as easily be everyday contexts: through songs, and use their creative, artistic and intel- trove, the memory of the German toys The Pellerhaus is already carrying Many European cities have had much to ephemeral places. Can we create a place Nürnberg, the city of famous singers – lectual potential to the full. In Nürnberg, and games industry – a gazillion board out large-scale tests on digital game contend with, be it social cleavages and of public discussion, a gathering place the city of the Meistersinger – will be much is being done on this front, with and card games, with around a thousand formats, sharing its archive with re- conflict, isolation, inequality and injus- or agora, where the different communi- transformed into a dynamic space of various groups achieving important mile- new games being added every year. searchers who in turn share their tice, populism and right-wing extremism. ties in the city can discuss their simi- music and movement. SONGLINES is stones in this area: the theatre group And the place where this collection is findings for the purpose of developing Hatred spread online and actual violence larities and differences, where a new to make the European acoustic space Dreamteam, for example, or Chroma housed is a board games museum in gamification strategies in non-game undermine our capacity for (peaceful) balance can be found between repre- accessible. Joining hands with interna- omada, a group of artists, as well as the the Pellerhaus, a building steeped in contexts as well as in game develop- coexistence. And Nürnberg is no less sentation and participation – a laboratory tional communities, we will be listening Kunstraum der Lebenshilfe, a dedicated history, for many years the icon of a ment. The Haus des Spielens is to be a affected by this downward spiral. Three for democracy? to, feeling, and dancing to the diversity space for artists with mental disabilities, Renaissance city of culture and trade, GamesLab – for the new university, for murders by the so-called National Social- and similarities of our cultural heritage. and, last but not least, the Faber-Castell destroyed, rebuilt and now the German the flourishing toys and games industry ist Underground (NSU) between 2001 Academy. Games Archive. It is here that people in the Europäische Metropolregion and 2005 are testimony to this, as is a In addition to our key structural WHOSE HISTORY? from all corners of the games and Nürnberg (ENM) area as well as for march staged by Neo-Nazis on the for- projects, Nürnberg’s bid also Up till now, the gender power shift that Arts Beyond Borders gaming worlds come together to enjoy international game developers. It will mer Nazi Party Rally Grounds in spring encompasses a series of top- is increasingly marking societal struc- Shifting up a gear in 2025, their favourite pastime, be it “Schafkopf” become a “magical circle” (Huizinga): a 2019, which was propagated in social ics that underpin the mottos tures has barely been felt in storytelling these activities will become or bridge, cosplay, board games, or table- safe space where the rules that apply media and reported by global news out- in Nürnberg, with history continuing to more visible in the public eye top role-play games. But that’s not all. are different; a space of experimenta- lets. Included in this is the vexing every- that will act as a thread run- be portrayed as dominated by white through the international pro- The Haus des Spielens has more to offer. tion with urban development, new tech- dayness to the Nazi salute we see being ning through the entire ECoC males. But what about the shift away ject entitled “Arts beyond borders”, This is a place where games can be en- nology and virtual realities. A space for made by people of all ages and all na- year and that reflect the strate- from HIStory? to HERstory!? which will showcase the entire spectrum joyed and celebrated and visitors can culture and passing time. A place for tionalities as they pose on the Zeppelin- of artistic creativity from artists with and challenge one another to a game. But dice and joysticks, conferences and tribüne for photos that will find their way gy behind our bid: Participa- Frauen / Freiluft / Museum without disabilities. This will shine a how do we define “game” and “play” in hackathons, or a relaxed game of chess into private photo albums and social tion, Whose History, Equality This is where Nadja Benne- spotlight on European projects such as the 21st century? Is 21st century “play” over a cup of tea or coffee. In short, media alike. of Participation and Opportuni- witz comes in, a historian the Theater Hora and Jérôme Bel collab- about having the right game plan to Nürnberg, the European Capital of On the surface, Nürnberg it seems, who is developing a project oration, theatre ensemble Meine Damen enable us to tackle the latest trends Games. is a place where people manage to live ty, Openness and Transcultur- entitled “Frauen / Freiluft / und Herren, Gerda König and her mixed- in digital transformation head on, self- side by side, whether in the mainstream ality and Sustainable Urban Museum” (“Women / Open-air / Muse- abled dance company, not to mention assured yet ready to change our game or on the fringes of society, without signif- Development. TAB. 04 um”). After all, we can’t simply let by- dancers and choreographers Raimund tactics as needed? What does a city icant angst, anger or everyday manifes- gones be bygones, because our past is Hoghe and Claire Cunningham; works that hopes to stay on the “Throne of tations of violence. But perhaps people everywhere. It jumps out at us from the by Nürnberg artist Eva Brenner will also Games” have to be capable of doing in are not fully aware of the situation, of remains of buildings, it looms above us, be shown, as will artistic creations by the future? From now until 2025, we will the hugely disparate lifeworlds, the reaching into the present in the form of Bridging Arts Nürnberg, a group that see rebuilding, experimenting and re- different opportunities and the risk po- historical sites; it rears its head in con- works with community opera formats hearsing: the Pellerhaus will become an tential? Nürnberg is a city that is trying troversies and in politics of memory, lead- where people with disabilities are active- international centre of games and play; to think ahead, taking precautions in ing to debates over street names, memo- ly involved in an artistic capacity. a place where every facet of play as both social and cultural spheres. rial or perpetrator sites. Grasping this a cultural asset is nurtured, supported, opportunity, we will transform Nürnberg interlinked and fostered – to secure our

20 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 21 Programme and the events of 8 May 1945. One of the main activities of “Der 2.2 Give a general overview 1945 in preparation for Nürnberg’s cele- Stürmer” was denunciation. Letters of the structure of your cultural bration of the 80th anniversary of the from readers across the Nazi empire programme, including the range and liberation of Europe and the world from were sent to Nürnberg with photographs diversity of the activities/main events Nazi dictatorship in 2025. of people to be denounced. These were that will mark the year. then printed in a special section of the Our focus on totalitarianism and magazine called Pranger (pillory). Those human rights will also apply to the regi- unfortunate enough to have their names EMBRACING HUMANITY on as a whole. Firstly, over the coming and images published in this way were years we will be working with the con- exposed to public hatred and perse- Totalitarianism and the Art centration camp memorial museum cution through the mechanisms of the of the 21st Century KZ-Gedenkstätte Flossenbürg as part Nazi regime. Artist Christine Meissner A cornerstone of our pro- of our Artist in Residence Programme. will be focusing on this phenomenon in gramme will be to engage Our aim is to design the programme in an artistic research project. Here, an with issues around the former collaboration with the Martin Roth Initia- analysis of the editions of “Der Stürmer” Nazi Party Rally Grounds tive, which provides shelter and employ- will form the basis of an installation en- from an artistic perspective. Leading ment for artists at risk in their own coun- titled “Unschärfe im Möglichen”, in which international artists will come together try. Secondly, a collaboration with the she depicts a web of envy, injustice and with local artists to discuss the past and Deutsch-Deutsches Museum in Mödla- racism. Today, modern technology en- the future, arts and culture, politics and reuth is also in the pipeline. The museum ables new forms of denunciation that we aesthetics. For 2025, we intend to invite conducts educational and remembrance must combat. What is the power of the Singaporean theatre director and activities with a focus on the years be- images? How do the mass media func- festival organiser Ong Keng Sen to tween 1961 and 1989, a period when tion? Who generates fake news and Nürnberg to act as curator. Nationalism several thousand people were killed on why? These are pertinent issues in light and postcolonialism in the past and the the borders between the countries of of the power and ubiquity of contempo- present are other important issues former Eastern and Western Blocs. The rary social media channels and the way we would like to debate with leading in- division of those years had a massive in which they are used as an instrument tellectuals and artists from Africa and impact on the Nürnberg region and con- for political campaigning. Asia. We will also be working closely tinues to resonate to this day. chapter 3.1 Music is another form of art that “The European Office for Rituals: Peace”. A German-Ukrainian-Russian performance project, 2019 © Nico Degenkolb with Anne Imhof, one of Germany’s has always been used to represent pow- most influential contemporary artists, The Face of Totalitarianism er and totalitarianism. It has served to particularly since being awarded the 2025 will see a range of exhi- depict both religious and political rule, Golden Lion in 2017 for designing bitions, concerts and inter- while also being an important instru- the German pavilion at the Biennale di ventions focusing on the ment of political resistance and criticism, OPENNESS AND communities come together to ex- QU1 – Amt für Ideen Ve­nezia. Nürnberg plans to critically conditions and effects of the a role it continues to play to this day. TRANSCULTURALITY change ideas and work together. Yet, The Urban Lab initiative tries examine the distinctive feel of Nazi archi- aesthetics of totalitarianism today and in PAST FORWARD will investigate this Cultures are not separate entities that the transcultural reality of Nürnberg is and tests commoning formats tecture with an interdisciplinary, per- history. The programme will range from phenomenon. Luigi Nono will provide in- exist in isolation and repel one another. not sufficiently visible, and there are within the city. The Urban Lab formative approach. The program direc- a critical retrospective of the work of spiration with his latest work, Intolleran- Rather, cultures are hybrid, heteroge- invisible walls dividing the different cul- also provides support for a tor and curator Marietta Piekenbrock Leni Riefenstahl to an experimental ex- za 1960, a stage performance depicting neous, dynamic concepts. They develop tural practices and “high cultural” range of other initiatives in Nürnberg. In outlines the potential of a transformation amination of the issue of totalitarianism. the brutal reality of intolerance and and grow from continual, cross-border spaces. It is down to the PAST FOR- the years ahead, as part of a programme of the former Nazi Party Rally Grounds In cooperation with the company run violence towards refugees that was first exchange. And while migrational move- WARD project to make this more pene- initiated by the German government and reflects the transformation of me- by Axel Hüttinger, we will be creating an written in 1961 and will be performed in ment and increasingly international trade trable, more accessible. “Stadt gemeinsam gestalten – Neue Mo- mory spaces in modern immigration so- open, versatile and political space Nürnberg for the first time. The event will have always contributed to the trans- delle der Quartiersentwicklung”, Urban cieties. Choreographers, directors, visu- for experimentation and an exchange also look at other composers such as formation of culture, especially in Nürn- Transcultural Festival Lab will be embarking on a project that al artists and architects transform a of experience, with visitors invited to Dmitri Shostakovich or Alfred Schnittke, berg, globalisation in its present-day Helping us to do just that, is centres on Nürnberg’s U1 underground historical setting into a stage for aesthe- explore profoundly human traits that, in as well as those who have submissively form is intensifying our cultural expe- the biennial Global Art Festi- line. The underground will become a tic and social spaces of experience. Nu- dictatorial systems, are often used for affiliated themselves with dictatorial riences, both temporally and geographi- val, which will run from 2019 place of communication, a place of par- remberg becomes the pacemaker in a profoundly inhumane purposes. regimes. Of course, the question of how cally. For individuals and society at until 2025; the Bardentreffen, ticipatory urban planning. This project current discourse that opens the hori- music, power and totalitarianism are large, this leads to the emergence of which will be celebrating its 50th anniver- goes beyond the underground line and zon for transcultural myths and needs Julius Streicher was a regional connected cannot simply be limited to transculturality (Wolfgang Welsch), sary in 2025 and which will be accom- the twelve selected stations, encom- for identity. party leader for the Nazi Party from classical music alone. Contemporary where features of your own culture and panied by the world’s biggest music passing fictitious districts surrounding 1925. He published the anti-Semitic pro- genres like rock, pop and punk provide foreign elements are equally important festival Womex (World Music Expo), will the stations. Urban Lab will set up a pro- Alongside this, representatives of paganda mouthpiece “Der Stürmer” in whole new artistic angles. Groups like in shaping your identity. What does this also be instrumental in tearing down ject incubator to grow ideas for the com- all artistic disciplines will be invited to Nürnberg between 1923 and February Laibach and Rammstein take an ex- mean for a city like Nürnberg? Our su- these invisible walls. mon good, where individuals and take part in an Artists in Residence Pro- tremely provocative approach to depict- perdiverse communities form a dense groups can acquire qualifications, im- gramme in Nürnberg lasting several ing the mechanisms of totalitarianism. network comprising more than 30 groups SUSTAINABLE URBAN plementing their ideas in cooperation months, beginning in 2019. Ukrainian A particular focus of this part of our and associations, organising events DEVELOPMENT with relevant actors – and so the Amt für author Serhij Zhadan from our twin city programme will be up-and-coming such as the Afrikatage (Africa Days) in Strengthening the cultural sector as a Ideen (office for ideas) is born. Coworking Kharkiv will begin the programme by ap- music scenes in Africa. Rappers like Nürnberg or helping to connect the key driver of sustainable urban develop- spaces will be created and a dedicated plying his own experience of dictatorship Bobi Wine in Uganda or Matador in theatre and art scenes in Nürnberg, ment is an important objective of the room sketcher database “Raumteiler” to Nürnberg. He will be followed by the Senegal often speak out against politi- especially with a focus on Eastern Eu- Cultural Strategy and PAST FORWARD used to visualise cultural enabling Egyptian artist and architect Samir El cal regimes, putting themselves at great rope (e.g. the association ArtiSchocken. project. In this context the Urban Lab – spaces; discourse and presentations on Kordy. Next year, we are planning to in- risk as they act as the mouthpiece for Raum für Theater, Musik und Ideen), or a local initiative – will be one of our central new concepts for the promotion of cul- vite author Gunter Geltinger to Nürn- younger generations. A series of events as part of the open network Global Art partners. ture, and a free community bulletin – berg. 2020 will also see us establish a in Nürnberg will showcase this highly Nürnberg, where artists from different sustainable development and cultural link between our Artist in Residence compelling analysis of social power activities, the transformation of urban life structures. and communication.

22 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 23 A Culture of Justice Children’s Rights – EXPLORING REALITY Current political develop- Children’s Capital of Culture We are planning several major projects ments in Europe and the wider Our PAST FORWARD pro- in our municipal museums, as well as world are characterised by gramme will draw attention to international conferences, creative labo- the subtile undermining or the United Nations Conven- ratories and projects in public spaces. outright abuse of human rights. We are tion on the Rights of the Child Our motto for these events is People’s living in an age of anti-democratic and – OHCHR. Article 12 states that children History, People’s Stories. Core elements isolating processes. Authoritarianism is have the right to be heard in matters of our city’s DNA, such as work and play, once again on the march. In light of these that affect them. A study by the Bertels- are reflected in a variety of playful and developments, putting human rights up mann Stiftung published in July 2019 critical formats. front in our bid was both close to our showed that this is not always the case. heart and a matter of urgency. Of the schoolchildren questioned, only People’s History, around half fully or strongly agreed with People’s Stories The redesign of the Memorium of the statement that they were able to We will explore the past, pre- the Nuremberg Trials will be complete participate in decision-making at their sent and future of work in the by 2025. This project will see Courtroom school. The pupils also felt that their city and the region through a 600, scene of the main war crimes tri- concerns received less attention as they range of initiatives such as bunals and subsequent trials after the got older. 2025 will see children and audio paths, featuring recordings of work- Second World War, expanded and con- young people from around the world ers’ memories from the last 100 years. verted into a museum. The permanent come to Nürnberg to discuss the issue Meanwhile, “Mit 15 hat man noch Träu- exhibition will also be expanded and re- of justice in relation to the environment, me ...” (You still dream when you’re 15 designed. The new exhibition will centre animals and plants, the poor, refugees ...) will focus on the students, appren- on how the Nuremberg Trials served as and global inequality. An “International tices and young workers of 2025 as they a model for comparable international Children’s Court”, inspired by artist map out their future. Who knows what criminal trials in the 20th and 21st cen- Johannes Volkmann, will provide the happens behind closed doors in modern turies. Based on the historical events of platform for debating these pertinent production sites? We often know very the Nuremberg Trials, the Memorium matters. Hand in hand with Nürnberg’s little about what certain jobs or profes- will take up universal questions on the children’s and youth theatres (Theater sions entail. To shed some light on what importance of legal norms and the rule Mummpitz, Theater Pfütze and Theater it is like to work in Nürnberg, we are of law for society, encouraging visitors Salz und Pfeffer), we are planning an planning to set up a boulevard of visual © Daniel Karmann (picture-alliance / dpa) to reflect on their own ideas of justice. artistic gathering for 2022 supported by installations on the facades of compa- While the historic Palace of Justice will ASSITEJ, as well as a major project en- nies – past and present – like AEG, use traditional museum formats to titled “World Children’s and Youth Theatre” Quelle, DATEV and many more located explain the political, social and legal for 2025. Last but not least, 2025 will see along the Fürther Strasse. Our work lives history of the Nuremberg Trials and their leading figures in children’s and youth today are also inconceivable without consequences, we plan to use the area culture organise a “Children’s Capital of equipment and machinery. Building on in front of the building to experiment Culture”, building on the close-knit net- this idea of an orchestra of machines at these transit zones in a series of inter- Nürnberger Bits – business community is driving a new with new approaches and content. work of children’s and young people’s play is a project entitled “A Festival of views conducted with people at bus sta- Celebrating Digital Craftsmanship kind of trade: digital craftsmanship. These In 1950, the international commu- homes and countless tried-and-tested Machine Music”, curated by Robert Misik. tions. The project will set up “story booths” Ingenuity, craftsmanship and tradespeople have their own traditions, nity laid out the Nuremberg Principles, methods of participation. The project for two bus stations, one in Nürnberg, a good feel for business – ways of working and languages (in both which sought for the first time to ensure aims to get children and young people Babel’s Voices the other in our Slovenian counterpart, Nürnberg’s economic prosper- a linguistic and coding sense). They also that those who commit crimes against from all walks of life actively involved in Europe is home to millions of introducing comfort and warmth to a ity was built on tradespeople. share a great sense of social responsi- humanity do not go unpunished. The decision-making processes – something mobile workers. The estab- space that is otherwise anonymous and As well as catering to the needs of the bility as they prepare society for the digi- Internationale Akademie Nürnberger that is vital if we are to be successful in lishment of long-distance bus dreary. This format, we aim to develop in population, they constantly worked on tal future. With this in mind, 2025 will Prinzipien (International Nuremberg shaping our future together. We intend to services made European collaboration with Cafébabel, Leonardo new products for export that were sold also be dedicated to digital craftsman- Principles Academy) was founded in review and develop existing participation travel possible for many, not just tourists. – Zentrum für Kreativität und Innovation, across Europe by the city’s merchants. ship. We will hold a series of events 2014 and aims to preserve and build on formats such as the children’s commis- In Germany alone, long-distance buses Flixbus and representatives from Slove- Paternosterma­cher, Weißgerber, Gürtel- focusing on certificates, masterpieces the legacy of the Nuremberg Principles. sion, children’s meetings, the laut! youth carried 23 million passengers in 2017. nia, will ask: How can we help people macher – prac­titioners of various trades and the seals of quality for these new It provides education and dedicated train- participation project and many more. In Despite figures like this, many long-dis- handle the realities of transit and travel? – joined forces to negotiate work stan- guilds. We will develop manifestos and ing to support the rule of international collaboration with the county youth asso- tance bus stations are still inhospitable How do passengers, many of them eco- dards support each other and cultivate the trainee tradespeople of the 21st cen- criminal law. 2025 will mark 80 years ciation (Kreisjugendring), we are plan- places exposed to the wind and rain. nomic migrants, experience Europe? At traditions. The transition to digital and tury will be able to put their skills to the since the end of the Second World War. ning a European/international youth In these places, where individual and the start of 2025, we will invite passen- automated production is putting Nürn- test in hackathons before embarking on We are planning a major collaborative camp called “Youth United” for 2025. We collective time intersect, we are always gers and bus drivers to open interviews berg’s craftsmen and entrepreneurs to a journey around Europe. What form project between the International will also be inviting children’s ensembles going somewhere but we are also over a period of 10 days. These inter- the test once more. But the innovative does digital craftsmanship take in other Nuremberg Principles Academy, the In- as part of a project entitled KinderKultur- vulnerable. Bus stations are where views will form the basis of sound- spirit for which the city is renowned has European countries? How do people ternational Criminal Court in The Hague, Karawanen (children, culture, caravans) we arrive and where we depart from, scapes that will be played in public survived to tell the tale and continues elsewhere interpret their professional the European Court of Justice in and holding a dedicated programme whether as migrants, workers or just places and bus stations in Nürnberg to bolster the city and the region and ethos? Are we seeing a gender shift that Luxembourg, the European Court of called Nürnberg spielt! (Nuremberg at people on their way somewhere, whet- and possibly our Slovenian ECoC part- nourish its economy in the 21st century: is opening up entirely new perspectives? Human Rights in Strasbourg and the play). From 2020, the “Children’s Capital her with a sense of fear or excited anti- ner and, of course, made accessible on DATEV, for instance, is a major software The tradespeople themselves will discuss Centre for Human Rights Erlangen- of Culture” will be supported by the cipation. They are the twilight zone of digital channels throughout 2025. developer, while firms like adesso re- questions such as: what makes a good Nürnberg. Alongside a symposium with UNESCO Chair in Arts and Culture in the European labour market, but also search new interfaces between man and piece of work? Does simplicity make for international participants, a special edi- Education at the Friedrich-Alexander-Uni- places of unlimited freedom. “Babel’s machine. In Bamberg, Bosch is building the most elegant code? How can a digi- tion of the International Human Rights versität, which will focus primarily on the Voices” aims to capture the contrasts of a logistics centre that is more like a tal craftsman put their own personal Film Festival will also be held. topic of digitalisation in cultural education. startup, while tech incubators such as creative stamp on their work? What ZOLLHOF provide a place for groups are commons? Do ideas even need pro- of developers to meet at hackathons, tecting? barcamps, seminars and presentations. Nürnberg’s extensive and diverse

24 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 25 Johanna Pichlbauer: Hausheilige … Emojis, 2019 © Johanna Pichlbauer Deutsches Spielzeugmuseum, Sonneberg © Johanna Pichlbauer

Nürnberg has always been a centre of POST-WORK GAMES Lights Out Toys of Tomorrow gameON2025 toys and games. The city houses what A huge thought experiment – 1515, Nürnberg. Crafting the Speculation For the European Capital of Culture For the region, “gameON2025” is to date the biggest toy fair in the world, a utopian city – what would Albrecht Dürer carves out his fa- Hushed voices in the muse- year, this project will see designers from is an important lar­ge-scale with local craftsmen creating, with skill we do if we no longer had mous star chart, a set of woodcut por- um – the toys are whispering all over the world come to the Metropoli- project initiated­ in 2019. Ba- and inventive spirit, new toys for the to work? Nürnberg will intro- traits depicting the Northern and South- amongst themselves. A cow tan Region to join the many local toy sed on the idea that children European market. Glass eyes for teddy duce new public holidays, determined ern skies as known to European as- is speaking about the fir trees makers and creators in designing the and young adults take a very different bears are made in Thuringian Lauscha, by the people – for a city in a celebratory tronomers at this time. About 100 years in the Erzgebirge and a teddy about toys of tomorrow. Together, the project view on the world than adults do, this while in Sonneberg, papier maché is ex- mood. The first new holiday we are later, Simon Marius almost manages to the hustle and bustle at Sonneberg toy partners will embark on a journey game is essentially a location-based perimented with for doll heads. Whatever proposing is dedicated to the concepts lay claim to the discovery of the moons museum where his fur was trimmed through time, returning as archaeolo- digital scavenger hunt across the region. the case, the toy industry in the region is of light and dark. of Jupiter (that is, if Galileo hadn’t seen lovingly. Lilli, the first ever plastic doll gists of the future to showcase toys from Bamberg, Bayreuth, Erlangen, Fürth, flourishing. Nürnberg is also the capital them first, just one day earlier). The and Barbie’s predecessor, is wistfully exotic futures in a dedicated exhibition: Nürnberg, Schwabach and the district of what are known as Eurogames or Lights On works of Copernicus and Kepler are day-dreaming of a wasp-waisted figure uncanny teddies, self-driving tractors, Roth are on board, with children and German-style games, board games A night for city lights... published in Nürnberg and Behaim and of America, while a model railway dolls that come in a new range of body young adults coming together to create where the fun is not in the winning but in ... 1882, Nürnberg. designs the first globe – it’s the Age of chases the promises of the industrial types, model landscapes for Hyperloop their own digital game in each location. playing together and where there are no Sigmund Schuckert installs the Discovery! age, convinced that machines will re- technology. How do the toys of tomor- The players solve tasks and puzzles losers. first permanent electrical streetlight Today - Nürnberg / Oulu lieve mankind from the burdens of toil. row reflect the challenges of our time – about selected places using a dedica- In 2025, this heritage will once system in Germany. What a sensation! Major social, political and techno- In the Nürnberg and Sonneberg toy the challenges of automation, robotics, ted app. The games themselves are again be in the spotlight: the mecha- The beautiful houses rise out of the dark- logical shifts are transforming the world museums, the depots are filled to the climate change, gender equality and built in workshops and the youngsters nisms, strategies and rituals of the ness and the whole city is awake for its as we know it, and 2026 could be very brim with play-things such as these – a migration? What stories do these toys involved will have trainers at their sides game take a slightly different turn – in first evening stroll, full of wonder, mar- different from how we imagine it to be myriad of toys from times gone by, each have to tell? Do they tell of utopian or to assist and guide them. The idea behind the direction of skilled crafts and digital velling at the beauty of Nürnberg bathed today. It is, however, relatively safe to elaborately constructed, each with a dystopian worlds of the future? the workshops is for everyone to actively transformation, urban development and in a new light. assume that our night sky will still be the story to tell about industrial culture, about The project will be developed with regional participate and help build the game and the future of communal life. Nürnberg Today - Nürnberg / Oulu same, that the stars will continue to stir the wishes and fears of the generations partners and curated by Johanna Pichlbauer. put together a fun and exciting story for is thinking big, we are celebrating, Nürnberg celebrates its lights in the imagination and curiosity of all those that played with them. their group’s game. When creating their dreaming of utopias, making space for the annual festival Die Blaue Nacht, who gaze upon them. Let‘s turn off digital game, the participants learn the chance and silliness, for the sensual turning the whole city blue. The old cas- all our city lights and look up together – basics of game design and develop- and the absurd: we will see how we fare tle walls become canvases for artists to collective stargazing. ment. At the end of the workshops each in comparison to our visitors, we will join show off the results of their digital craft, What do we see? What is the group will have built their very own digi- hands in play with visitors – we will re- the many church towers are illuminated value of the night sky in a city where the tal, location-based game, which can be define the rules of play, and the entire in different shades of blue, and even the sun sets in late November and does not downloaded and played in each respec- city will embrace them with open arms. old streetlights emit magical blue light rise until mid-January? What does com- tive location free of charge. A total of 8 Let the games for Europe begin. for a night. Meanwhile, further north: plete darkness mean to the people games have already been completed. Oulu invites Europe’s digital avant- of Oulu? And what does it mean to the We are currently evaluating the pilot gardes to illuminate the city in its big citizens of Nürnberg, where a constant programme and we are planning the Lumo Festival, combining art, technol- electrical light fog veils the skies that next steps. Our vision is that in 2025, ogy, science and architecture to create were once so important to the city’s the whole region will come together in a a magnificent show of lights, as a long scientists? big game that is based on the concept winter night approaches once again. For of playful participation. the transition from 2025 to 2026, from Germany to Finland, let‘s shine our lights together.

26 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 27 Haus-Rucker-Co: Giant inflatable finger by Nürnberg airport, 1971 © Stadtarchiv Nürnberg … destroyed, 1971 © Stadtarchiv Nürnberg

EVOLVING COMMUNITY coexistence of individuals (the “me’s”), Our tools are innovative practices But what does togetherness mean Last but not least, we also wish to All over the world today, open cities (cf. different social groups (the “we’s”) and such as performative uses of public and when it comes to the arts and culture in depict the concept of togetherness in a Richard Sennett, Building and Dwelling, the new complex, collective “us” in the semi-public spaces (e.g. betting offices the context of other potential projects? more traditional format. The “Europä- 2018) are being subjected to processes spirit of the “togetherness” that our bid and care homes for the elderly as trans- One implication is the diversification of ische Geschichtenschatz” project will of constant and radical change – migra- seeks to achieve. cultural meeting places or the The Nazi programmes and audiences, moving invite writers from all over Europe to nomi- tion, deindustrialisation and gentrificati- Party Rally Grounds as a place of re- from a paternalistic structure to one nate a story that is a well-known “classic” on, to name but a few. Our aim is for The aim of the project “Individuals membrance for the city’s entire popula- characterised by autonomy and equal in their country and to explain their Nürnberg’s diversity to serve as a foun- (the me’s), social groups (the we’s) and tion), as well as participatory discourse treatment of audience and participants. choice and the significance of the work. dation for a new culture of discourse the collective (us)”, which will be imple- formats and cultural education formats. Nürnberg’s bid is embracing these es- The resulting “treasure trove of stories” and negotiation. Perspectives and ac- mented in collaboration with experts We plan to redefine culture, cultural sential processes – in projects such as will provide a springboard for many dif- tions that look at equilibrium and inte- from across Europe from 2020 to 2025 education and urban development. In “Raise your Voice”; an initiative devel- ferent formats as well as for interaction gration through new eyes will enable us and beyond, is to use the arts and culture doing so we will bring in the Nürnberg oped by Albert Ostermaier which maps and communication between people in to open up our search for a new identity. to explore how the different groups with- dimension by entering into dialogue with out the languages spoken in Nürnberg different European countries during the in our society can be brought together in local experts specialising in this fields. in all their diversity and directly links the ECoC year. The participants so far are: Urban Society and a process of dialogue. Furthermore, we Between 2020 and 2024, we will spoken word with literature. Or in a pro- Georgi Gospodinov (Bulgaria), Janne Civic Togetherness will be able to unlock the collective po- be exploring important areas of work, ject developed by Birgit Ramsauer Teller (Finland), Sofi Oksanen (Finland), In the future city of knowl- tential – locally, translocally and globally primarily from a migrant/post-migrant – “Stuhl. Die Macht des Spiels mit- Lena Divani (Greece), Slavenka Drakulic edge we want to see migrant/ – via cultural policy and funding models angle, in the context of the tensions und füreinander” – which explores (Croatia), Guy Helminger (Luxembourg), post-migrant discourses or by using alternative structures (such emanating from the city’s broad spec- cultural differences in the practice of Oliver Friggieri (Malta), Arnon Grünberg penetrate to the very heart. as an autonomous culture of proactive trum of different life realities. The (provi- sitting and resting in both private and (Netherlands), Joana Btor (Poland), Giving the limelight to the almost 46 per- “movers and shakers” instead of or in sional) highlight will be a huge celebra- public space. The project uses the chair Michal Hvorecky (Slovakia), Drago cent of Nürnberg’s citizens whose addition to the official administrative tion in 2025 which will be intrinsically in a symbolic and playful way to depict Jancar (Slovenia), Jaroslav Rudis day-to-day realities remain underrepre- structures). To even begin to discuss sustainable, accompanied by a “Euro- camaraderie, time spent with others, (Czech Republic), Terezira Mora sented or confined to pre-defined niches the (urban) society of the present and pean Manifesto” and advocacy towards and the relationship between “me” and (Hungary). in so many areas of life, including the the future, we must first understand the European institutions. “us”. We will also be using an adapted Editor of the book project is Thomas Böhm, cultural sphere. Diversity evidently has day-to-day realities of people’s lives, Sebastian Linz and Tuncay Kulaoğlu will curate version of the British “Shared Reading” a literary publicist based in Berlin, with Kat Menschik, a world-renowned book illustrator, countless dimensions and facets be- how these lives relate to one another the process from Nürnberg with European model, which involves people from a partners such as the ENCC, in cooperation responsible for the graphic design. The book yond ethnic background, but ethnic ori- and what form a diverse urban society with a network of local operators such as Maria wide range of different backgrounds will be published by Verlag Galiani Berlin. gin nevertheless remains a particularly with its many different individuals and Trunk, Elif Meşe, the Integration Council reading aloud and discussing what Nürnberg and the UNESCO Chair in Arts and loaded issue in our society. In light of groups might take. We must work out Culture in Education at the Friedrich-Alexan- they have read. Through interaction and this, one of the key projects we have how to foster and encourage alliances der-Universität Erlangen-Nürnberg. communication within the group, the par- developed is an arts initiative with a and solidarity between these groups. ticipants develop a sense of community. strong political dimension. It is a project A transcultural “us”, characterised by that seeks to debate and decipher the togetherness and peaceful coexistence. multiple issues stemming from the

28 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 29 “The Meistersinger”: The Master sighting of hundreds of unidentified flying 2.3 Explain succinctly how the Singers of Nürnberg were legendary spherical, cylindrical and cross-shaped cultural programme will combine local craftsman who, along with the Nürn- objects colliding in the sky, reported by and cultural heritage and traditional berger Singschul (something akin to a the Nürnberg printer Hans Wolff Glaser. art forms with new, innovative and guild of music makers) were immor- This project will create a contemporary, experimental cultural expressions. talised in Richard Wagner’s opera “Die multi-perspective, interactive sound por- Meistersinger von Nürnberg” (1868). trait of the city. 2020 will see us stage a performance of Nürnberg boasts a rich cultural Wagner‘s music drama in the courtyard CULTURAL HERITAGE heritage which we will be showcasing of the Kongresshalle. And the choice of AND NATURAL HERITAGE in 2025. Traditional formats such as ex- venue could not be more apt, for the PAST FORWARD is a great opportunity hibitions, concerts, theatre productions Meistersinger are closely associated for us to gain new perspective on the re- and readings will feature alongside with the Nazi era in Germany: In 1935, lationship between humans and nature. experimental formats, combined in what the Meistersinger welcomed Adolf Hitler Nürnberg Zoo is a beautifully land- we hope will be an exceptional pro- to the words of Wagner’s “Wach auf” scaped natural space, where nature is gramme for a European audience. chorale in the Nürnberg Stadthalle; in the stage and the zoo’s flora and fauna chapter 3.1 chapter 3.2 August 1938, Gauleiter Julius Streicher the performers. Humans have written

CULTURAL HERITAGE called out the words “Fanget an!” (Get the biographies of these creatures and AND NEW MEDIA started!) from the first act of “Meister- have given them the chance to display singer von Nürnberg”, giving the signal their talents against this stunning back- We will explore Nürnberg’s cultural her- to tear down the city’s synagogue. Artistic drop. The way the animals are treated, itage using technologies of the future: director for the 2020 performance will kept and presented is a reflection of our With the creation of the “Time Machine be opera and theatre director Selcuk cultural credo – so too is our vision for a Nürnberg” the city has become part of Cara alongside conductor Alexander future where man and beast peacefully the “Time Machine Europe” project, one Joel. The production will reinvent coexist. Nürnberg Zoo wants to height- of the biggest European research initia- Richard Wagner’s oeuvre, bringing it up en political awareness of environmental tives to capture cities’ cultural legacies to date for the 21st century in a concept destruction, in doing so fostering decision- digitally. Through the Time Machine ini- based on video installations. The focus making that practices and promotes the tiative, we aim to capture Nürnberg’s of this new interpretation, which will run principle of sustainability. eventful and multifaceted history and until 2025, will be different portrayals of The project “Zeit zeigen. Reichs- Hans Glaser: Himmelserscheinung über Nürnberg vom 14. April 1561 bring it to life. Large parts of Nürnberg’s the craftsman and artist Hans Sachs. wald von morgen, Tiere von gestern” old town will be depicted in a 4D recon- (The passing of time. Tomorrow’s struction (cf. TOPORAZ) and we will pro- CULTURAL HERITAGE Reichswald, yesterday’s animals) takes vide access to social networks, historical AND PUBLIC SPACE visitors on an intentionally contradictory Over the last couple of years, local NETWORK ANALYSIS travel journals, artworks and products 2.4 How has the city involved, or Presenting the arts in public space will journey through time where the indige- artists and creative professionals have One of the objectives of our Cultural that originated in Nürnberg. The result how does it plan to involve, local artists continue to play an important part in our nous “German” forest is juxtaposed come up with a spectacular array of Strategy is to make Nürnberg play a won’t be one big story about the few but and cultural organisations in the urban culture well beyond 2025. In 1971, with the sumptuous blossom of exotic bold ideas. And our cultural institutions, more active part in creating European rather a multitude of stories, impres- conception and implementation of the to mark the 500th anniversary of the birth foreign vegetation. Is this the “Forest of interest groups, associations and initia- and international cultural networks. One sions and interrelationships centred on cultural programme? of Albrecht Dürer, Nürnberg hosted the the Future”? tives have been busy too, bringing us all of our first implementation measures the many, in all their diversity and com- Symposium Urbanum. For the first time Another project with an environ- manner of project proposals: the Bun- was to conduct a network analysis with plexity. The Time Machine takes us on ever in Nürnberg, contemporary art was mental dimension is “Eine Welt. Routen desverband Bildender Künstler, Foto- local and regional cultural operators. a journey through time, combining deep The possibilities are endless: A displayed beyond the confines of the schützen, Systeme retten” (One world. szene Nürnberg e.V., Musikzentrale, FIG 05 2,500 artists, associations data and deep history for applications Baumhauscafé (treehouse café) directly city’s cultural institutions – as part of a Protecting routes, saving systems), Initiative MUBIKIN, festivals such as the and cultural institutions were asked we cannot even begin to imagine today. below the city’s castle designed by private initiative, 25 works of art were which aims to create awareness about Nürnberg Digital Festival and Nürnberg. about their regional and international This project is an initiative of the Friedrich- Wolfgang Karl May; an International exhibited in public space, a sensational the interconnectedness of global eco- Pop, representatives of Nürnberg’s collaborations and what they would like Alexander-Universität Erlangen-Nürnberg. Children’s Court conceived by Johannes Partners are, among others, EPFL Lausanne and highly controversial event. “The systems using the example of migratory literary, choral, dance and theatre to see in our bid for the ECoC title. The Volkmann; “Jetzt!”, a volatile sculpture and Ca’ Foscari University Venice. The initiative Symposium Urbanum N2021*2025” will birds and animals living on the African scenes are all brimming with ideas for 500 completed surveys result in a net- is hoped to become an integral part of the by Eva Brenner that focuses on artistic structure of the new EU HORIZON programme. draw on this event in a number of ways: plains. In the natural world, certain ani- the ECoC year in 2025. It goes without work of around 1,400 regional and more representations of disability; Aja van in 2021 we will conduct an appraisal of mals travel regularly between the conti- saying that the LGBT community also than 500 international cultural partner- Loeper’s fragile paper art exhibited in Nürnberg’s acclaimed Dürer-Haus the essence and aims of the 1971 event nents. Can they help us understand the has our full and active support in bring- ships. The survey also brought to our the Kongresshalle; a swallow’s nest is one of the few surviving Renaissance and look at historical evolution of arts in essence of migration? ing Europride 2025 to Nürnberg. attention important hubs, brokers, strong organ for the St. Sebald Church for his- artists’ houses. Sadly, its collection does public space in the fifty years that fol- Another possible feature of the We are also in contact with Stra- ties and more sporadic connections; the torically informed performances of not include any of Dürer’s original works. lowed; in 2025 and beyond we will be ECoC year programme is a discursive ßenkreuzer (a street magazine sold by result is an enormous wealth of data the organ works of renowned Baroque This led to our decision to develop a developing different ways of displaying initiative by Nürnberg Zoo on the topic the homeless and people in poverty) that we can continue to build on over the composer Johann Pachelbel; a new digital exhibition house to add to the recent works of contemporary art in to- of “Human Animal Studies”. And if we about the possibility of organising a next few years. dome for the Planetarium, as requested Dürer-Haus museum: By 2025, Albrecht day’s urban space – with installations, are really lucky, we might manage to get Conference for the International Net- The study also produced clear rec- by the Nürnberg Astronomical Society; Dürer’s complete works will be brought performances and media art redefining Tomás Saraceno on board the ECoC work of Street Papers 2025 in Nürnberg. ommendations for action: a dance house for our dance scene; a to life in a digital installation. We will public space and bringing it to life. train and create one of his large-scale, chapter 3.1 rethink of the available higher education Strengthening links between publicly also be setting up an artists’ and scien- The “Nürnberg Sonifikation – Eine interactive installations using construc- Some of these projects are feasible, degree programmes in the field of funded cultural actors and the tists’ residency with close links to the De-Ikonographierung” project, the brain- tion phenomena from the natural world. some are not, some will be implement- Commercial Arts demanded by the cultural and creative industries; Dürer-Haus. Additionally, the Canadian child of Jan St. Werner, will (re)create ed, some won’t. The dialogue and ex- #NUE2025 civic initiative; a global installation artist, Janet Cardiff be work- Nürnberg in sound, as a composition change with local artists and cultural Taking a transdisciplinary approach, music festival ... and the list goes on. ing alongside George Bures Miller comprising waves and acoustic bodies. operators for the PAST FORWARD building bridges between the arts, to develop an audio installation for the The city will be transformed acoustically. programme has been more than fruitful culture and education; Dürer-Haus. The inspiration for the piece is an acous- and will be continued in the next phases Deepening existing and create new tic interpretation of the 1561 celestial of the ECoC project. partnerships with universities and phenomenon over Nürnberg, a mass other institutions of higher education.

30 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 31 FIG 05 PROJECTS BY LOCAL ARTISTS 2019 saw the launch of “rollator – as a means of transporting droves of REGIONAL NETWORK OF CULTURAL OPERATORS AND CULTURAL OPERATORS Das Magazin für Nürnberg”, a magazine immigrant workers to Germany, or en- PAST FOWARD NETWORK ANALYSIS 2019 www.n2025.eu/netzwerkanalyse The Open Call projects chapter 4.1 that that offers the readers fresh, critical and abling refugees to flee from war zones. have been implemented so far have ironical perspectives on the city. Behind The rail industry is an intrinsic part of our provided important impetus and selected the publication is a group of dedicated city: the German railways were born projects are set to be continued in the creative minds comprising students and here and today Nürnberg is an impor- future. “Mindzep2025”, for example, is teachers from the Akademie der Bilden- tant production site for railway equip- a digital vision for the Zeppelinfeld, an den Künste Nürnberg and local writers ment. This wealth of experience of experiment that unites chance with – people with a unique and original course means we have quite a lot to creative energy and human encounter view on Nürnberg. This critical view will say on the matter of migration and the in virtual space. Another project is the continue into 2025 and may well reveal railways. participatory development of “Alte Feu- very different stories about Nürnberg erwache 1”. The project is initiated as than the ones we know. In preparing our bid, there was ex- part of a repurposing initiative by the tensive communication with the many Nürnberg association Der Hof e.V. and As the biggest museum of cultural different projects and initiatives that aims to draw on the building’s history history in the German-speaking world, energetically pursue the goal of cultural and architectural heritage, linking them in 2025, the Germanisches Nationalmu- and sustainable urban development. to life and culture. This project was born seum will be a unique showcase of Besides the aforementioned Urban Lab out of the dedication of the people of Nürnberg’s cultural heritage: in a dedi- initiative, these include, for example, Nürnberg. The building itself is public cated exhibition entitled “Nürnberg und BLUEPINGU e.V. and Quellkollektiv, property, making this the perfect oppor- der Wert der Vergangenheit – Eine an association comprising some 100 tunity to take up the issue of participa- Stadt im Wandel” (Nürnberg and the Im- creative and cultural minds from our city. tion and decision-making not only in portance of the Past – A City in Flux). theoretical terms but in the context of a The aim of the exhibition is to critically BLUEPINGU e.V. has always real project. The concept for the building examine both the positive and the darker been instrumental in providing advice as the new centre for the cultural and side of the city’s cultural history, portray- on the UN SDGs and their relevance for creative industries will be developed ing Nürnberg’s identity and how it has the planning and implementation of our with the project initiators. been perceived around the world PAST FORWARD action. Ecology, econ- through history and up to the present omy and social welfare are the three pil- Open Calls will remain one of the day. Deriving from these conflicting per- lars of sustainability for BLUEPINGU key formats in our bid, with another spectives, the opportunities and limita- e.V., and it was in these three areas, in Open Call to follow in 2021 to invite pro- tions of an urban idea, constantly rein- particular, that intensive discussions posals for projects that will be imple- vented on the basis of tradition and were held over the forthcoming large- mented leading up to 2025. The ECoC history, are depicted in the European scale projects. How can a major project year will not come to an abrupt end in context. The exhibition is accompanied such as “World Children’s and Youth 2025, but will extend its reach into the by other schemes such as residencies Theatre” chapter 2.1 be a success from an future, not only for the city of Nürnberg and grants, helping us to identify the environmental perspective? Do major but also, and especially, for artists Dürers of today, where they are from projects such as these make good eco- and creative professionals. In keeping and where they are headed. nomic sense? What relevance do such with this, funds have already been ear- In the event of a successful bid, the scientific wide-ranging projects have for society marked for artists and creative profes- basis of this initiative will be a research project at large? The environmental dimension conducted in cooperation with the Regeneration sionals for 2026. of Cities and Towns research department at the raises issues that are particularly diffi- Leibniz Institute for Research on Society and cult to find resolve. The Evangelischer Space as well as a Leibniz Research Network A project that is currently coming entitled “Wert der Vergangenheit” (The impor- Kirchentag, for example, a major reli- to life in cooperation with the Neues tance of the past), which is in the planning for gious celebration that will be hosted by 2020. This will be a major nationwide project Museum Nürnberg is “Stadtmacherei – that endeavours to provide us with contempo- the city of Nürnberg in 2023, is hoped to kreative Arbeit für das Nürnberg von rary insights into the value assigned to history give us a better idea of how environ- morgen” (Citymakers – Creative Work and historical events. mentally friendly large-scale projects for the Nürnberg of Tomorrow). This ini- can really be. Designed by the DB Museum, the tiative is all about creativity and asks the exhibition entitled “Eisenbahn und Mi- question of what kind of living environ- As the Cultural Strategy clearly in- gration” (Migration and the railways), ment we envisage for ourselves in the dicates, one issue is paramount to the depicts, taking Nürnberg as an example, future. We want to make the local cre- local cultural scene: The artists and the role played by the railways in the ative scene – the driver of innovation and creative professionals in Nürnberg need major (European) migration movements 21st century urban development – visible. creative space, be it studios, rehearsal of the last 200 years. Emigration driven We will invite local artists and cultural rooms or venues to perform or show- by poverty and a lack of life prospects, operators who centre on social and en- case their work. The new, repurposed immigration from Eastern Europe, flight viromental sustainability to participate in Kongresshalle and the new premises and forced displacement during the Educational institution an exhibition in the Neues Museum created for the cultural and creative in- Artist First World War are clear illustrations of Nürnberg in 2020. In anticipation of 2025, dustries will help alleviate this difficult Cultural institution this. The railways provided the Nazis a digital platform where examples of situation. National and international Cultural association with the infrastructure for the deporta- sustainable urban culture are collected audiences and visibility are as relevant Networks and umbrella organisation tion of the Jews during the Third Reich. Cultural policy and administration and showcased is to be established and as having good production conditions, Since the end of Second World War, the Other will serve as an archive for both the pre- however, which is why we wish to see railways have repeatedly been at the Temporary event/festival sent and the future. the artists and creative professionals heart of human migration, whether in Cultural and creative industry from Nürnberg, the region and Europe No information given the explusion of citizens from the former take their work to a wider public. Eastern territories of the German Reich,

32 2. CULTURAL AND ARTISTIC CONTENT 2. CULTURAL AND ARTISTIC CONTENT 33

EUROPEAN 3. DIMENSION

3.1 Give a general outline of the activities foreseen in view of: a) Promoting the cultural diversity of Europe, intercultural dialogue and greater mutual under- standing between European citizens; b) Highlighting the common aspects of European cultures, heritage and history, as well as European integration and current European morePlatz/Schnitzer&: Light Installation EUROPA „auf AEG“, 2018 © Rainer Viertlböck themes; c) Featuring European artists, cooperation with operators and FORWARD: consciousness of individual citizens. COHESION AND WELL-BEING cities in different countries, The aim of Local Lab Europe project is Equal opportunities for both cultural and and transnational partnerships. LOCAL LAB EUROPE to change this and help us achieve our social participation are the central pillars With Local Lab Europe we adress the objectives – to become more European of our Cultural Strategy. In cooperation core issues that will shape the future and more international, not just on paper with partners from across Europe, the of Europe: climate change, artificial in- but also in the way we think and act; to project “Urban Society and Civic Togeth- PAST: telligence, migration, social inequality in be a trailblazer when it comes to tack- erness” chapter 2.2 seeks ways of QUASI CENTRUM Europe and how to defend European ling European issues and to develop a addressing the challenges faced by a values such as human rights and liberal strong European and civic awareness. superdiverse city with substantial social EUROPAE democracy to ensure they survive for chapter 1.4 inequalities. We will develop arts pro- Throughout the 15th and 16th century, future generations. But Local Lab Europe is more than jects that aim to increase participation Nürnberg was considered by many to For us to find collective solutions just a selection of the most “European” and will be working with our European be the centre of Europe. Nürnberg was to these challenges together, we have projects from the PAST FORWARD pro- partners to test out these novel ap- an important manufacturing and trade to become more aware of our cultural gramme. It will give the entire program- proaches, ultimately making them inte- hub for the whole continent. For cen- similarities and differences and come me a more European focus, taking a gral components of Nürnberg life. For turies, the first Imperial Diets of every together to learn from our histories. The systematic approach to the challenge instance, our twin city Glasgow is known newly elected Emperor of the Holy Ro- ECoC year is the opportunity to make of bringing about social, political and on the international stage for various man Empire were held here, giving Nürnberg a place that facilitates just that cultural transformation in the European partnership projects that seek to end Nürnberg an almost capital-like status. – a place of exchange, discourse and context Local Lab Europe throughout as homelessness with local partners and To this day, the late medieval term Quasi experimentation centred on these much of the programme as possible. partners from Glasgow, we will be test- Centrum Europae fills many Nürnberg all-important issues. It is also a space to experiment ing out different models of collaboration citizens with pride, despite the fact that Nürnberg is already something of with novel ways of implementing the between hotels, artists and the home- other regions have long since replaced a European laboratory. Our urban society European Commission’s New Agenda less. Nürnberg at Europe’s political and eco- is a microcosm of Europe on 186 km²: for Culture (2018). Consequently, Local The Artist in Residence Programme, nomic centre. 93,000 people in Nürnberg are citizens Lab Europe will reflect the Agenda’s chapter 2.2 scheduled to be launched Even today the European Union’s of other European countries. We are objectives (cohesion and well-being, in 2019, could serve as a pilot for the geographical midpoint is located close familiar with the societal processes of sustainability in cultural heritage, inter- “Mobility Scheme for Artists and Creative to Nürnberg. negotiation, with the opportunities and national cultural relations, etc.) in a coher- People” (New Agenda for Culture). We Albrecht Glockendon: Map of central European routes to Rome, 1533 © Germanisches Nationalmuseum, Nürnberg However, we are very well aware the challenges that go hand in hand with ent way. are particularly keen for this project to of the fact that Europe doesn’t exactly the superdiversity that will increasingly explore the environmental dimension stop at the borders of the European define Europe over the years to come. of the mobility of artists and artistic pro- Union. Depending on the geographical But often Europe seems to be rather ductions. concept at hand, the midpoint of the peripheral to the everyday lives and European continent is somewhere in the Czech Republic or Poland, or maybe even in Belarus, Norway or Estonia. Our laboratory: Nürnberg and Europe. And does it matter, really? Our coLABorators: The citizens of Nürnberg and the region, After all, in a globalised world and in a digital age, it takes more than loca- hand in hand with our guests. tion to be at the heart of Europe. Our instruments: Arts and culture.

34 3. EUROPEAN DIMENSION 3. EUROPEAN DIMENSION 35 M.I.L.K. WALLS & BORDERS scene, underlining the potential for The aim of the M.I.L.K. pro- Much of Nürnberg’s wealth improved networking. International insti- ject is to bring students from and affluence was founded tutions of higher education such as the Nürnberg schools and part- on the free movement of Central European University, valuable ners from Slovenia and Croa- labour and goods. At the same research and teaching institutions in tia together to explore the issue of so- time, for centuries the Nürnberg region the context of the PAST FORWARD cial and cultural identity and otherness, was also characterised by walls and programme, can serve as useful the results of which will culminate in an borders. The Roman Limes in the south- partners for our programme both in impressive series of performances in ern part of our region, the city walls and Europe and beyond. The plan is also 2025. fortresses in many of our medieval for us to take POP-UP PAST FORWARD The inspiration for the project comes towns, the 300 kilometres of the Iron chapter 3.2 to some of our non-European from the experiences of Slovenian Curtain that, from 1961 to 1989, ran twin towns and other cities. women who in the mid-19th century were through the north and east of the EMN. forced to leave their homes due to These and many other sites bear wit- THE CONFERENCE FOR poverty, emigrating to Africa to work as ness to a European history of division THE VICTIMS OF OUR WAY OF wet nurses for the children of wealthy and are important aspects of our cultur- LIFE: THE DARK SATANIC North African families. These women, al heritage. MILLS OF WORK dubbed “Alexandrian”, not only gave Granted, these walls and borders With the initiative entitled their breast milk but also passed on their haven’t been used for their original pur- “The Conference for the Vic- culture, in the form of nursery rhymes pose for many years. However, it is clear tims of our Way of Life: The and lullabies, to the babies they cared that the impact of borders in Europe – Dark Satanic Mills of Work”, for. These songs remain popular in both visible, such as in the Mediterranean our aim is to provide a broader, more Egypt and Tunisia to this day and now, Sea, and invisible like those within the international perspective on the world of as a result of tourism and migration, Schengen area – is greater than ever work. In this project, we will be address- they are returning to Europe. before, with some even referring to a ing the contradictory and ambivalent The story of the Alexandrian women “Fortress Europe”. PAST FORWARD nature of international power relations. serves as both a parable and a metaphor Walls & Borders will address aspects of With our partners in the Global South, Julian Vogel: 25th Anniversary “Straße der Menschenrechte”, 2018 © Florian Dawel for the fluid and static forces of the world migration, inclusion and exclusion in we will be exploring how Europe’s colo- we are living in today. Europe, through both discourse and art. nial past and postcolonial present can Fluidity, symbolised by the flowing At the moment we are looking evolve into a future characterised by an of the milk and the shifting movements into the possibility of bringing the former international culture of justice. CULTURAL AND new marketing requirements. The mar- SUSTAINABILITY IN of people is juxtaposed with the imper- fishing cutter cum rescue boat “Sea- A conference, or really more of a CREATIVE INDUSTRIES kets for the cultural and creative indus- CULTURAL HERITAGE viousness of physical and psychological Eye” to Nürnberg. The Sea-Eye was tribunal, will be held to lay today’s global An integral part of the “Exploring Reality” tries are heterogeneous and the sector Cultural heritage, chapter 2.3 both tangi- boundaries. part of a civil society rescue mission that working conditions bare, also highlight- theme of the cultural programme is the is dominated by small companies, often ble and intangible, has been a topic of M.I.L.K. is all about these bound- patrolled the Mediterranean off the coast ing our contribution, as Europeans, to aim of strengthening the creative indus- with very limited international visibility. heated debate in Nürnberg for decades. aries and about establishing our identity of Africa from 2015 to 2018, saving the maintaining that status quo. Potential try and providing opportunities for exper- Creative Entrepreneurship Flow hopes This is hardly surprising in a city so full and the groups to which we belong. lives of over 14,000 refugees. The plan dialogue partners are employees imentation in the field of education and to strengthen cultural entrepreneurship of historical sites and traditional prac- How do we define who “we” are as a would be for the vessel to make a con- from China Foxconn in our twin town innovation. This aim centres on the histo- as well as the European and regional tices, not to mention the three UNESCO community, a society, as Europeans tribution to the current discussion about of Shenzhen; Jo Seoka and Jakob ry and future of professions and skilled cultural and creative industries. World Heritage sites in the region. With and as members of the human race? human rights by serving as a place of Krameritsch, who supported striking crafts such as musical instrument mak- A new network of support centres PAST FORWARD we want to empha- M.I.L.K. will work with hundreds education and awareness-raising using workers in Marikana (South Africa) dur- ing and software craftsmanship. In coop- for cultural and creative entrepreneur- sise that heritage-making is a political of school children, teachers, choirs, the arts and culture. ing what has been dubbed the Marikana eration with partners such as LEONAR- ship will help make this sector more inter- and social act that needs to reflect the filmmakers, exhibition organisers and massacre, an incident that led to the DO – Zentrum für Kreativität und Inno- national and more competitive. The pro- plurality of society more than it has been performers to develop a bottom-up con- INTERNATIONAL CULTURAL death of 35 striking miners when police vation and the UNESCO Chair in Arts ject gives Nürnberg and the region a the case in the previous decades. Local cept of collective identity and percep- RELATIONS opened fire; Alina Banu, who is cam- and Culture in Education, we would like strategic opportunity to strengthen syn- Lab Europe will serve as a platform for tions of Heimat. European partnerships linked to instru- paigning against the destruction of to explore the dynamics of transforma- ergies between urban and rural areas broad discussion of this topic, taking Our aim for 2021 to 2024 is to ments such as INTERREG, ERASMUS entire mountains through quarrying in tion and the conditions for successful as well as between the individual coun- diverse local and international perspec- create and trial a model which can be and the successor programme Hori- Romania; Pablo Mendoza, an activist cultural educational practice and then to tries in Europe, helping us develop closer tives into account. Among others, we quickly and easily adapted to literally zons2020 are vital for our programme. who organises legal campaigns against present our findings internationally. ties with our eastern partners from the seek to collaborate with Europa Nostra, any cultural setting. In 2025 we will use Here, too, it is clear that Europe does not Texaco for the devastation caused by its Danube Region (EUSDR). A major UNESCO and the Association of Critical the model to put on performances and end at the borders of the EU and neither oil operations in Ecuador; the workers CREATIVE event hosted in Nürnberg in 2025, for Heritage Studies. hold exhibitions. does it stop at the edge of the geographi- in Greece who occupied their factories ENTREPRENEURSHIP FLOW example, will showcase the European One project that will play an im- cal continent of Europe. For this very during the economic crisis and continue The European cultural and cultural and creative industries and portant role in fostering cultural partici- Partners: Kunst- und Kulturquartier Nürnberg, Goethe-Institut Ljubljana, EnKnap Ljubljana, reason, we have intentionally chosen to to run them independently; the writer creative sectors are impor- present the overall results of the project. pation in the city is the development of Croatian Cultural Centre Rijeka. foster an exchange of knowledge and Kathrin Hartmann; the Sumatran envi- tant drivers of innovation when a utilisation concept for the Kongress- Artistic director: Cathy Mililken experience with partners from outside ronmental activist Feri Irawan, who it comes to jobs for young Potential Partners: Bayernkreativ, halle. This will be a unique experiment Handwerkskammer Mittelfranken, Europe with a view to initiating joint pro- fights tirelessly for the preservation people and tapping into the wealth of IHK Nürnberg, ZOLLHOF Tech-Incubator that explores how the city can use a jects with them in the future. of the rainforest; Zehra Khan, the Pak- potential that young people, both in the building that is an important part of its It is our hope that PAST FORWARD istani textile factory worker whose facto- Nürnberg region and in Europe as a architectural National Socialist legacy will help to promote networking between ry burned down. whole, have to offer. At the same time, not only for its role in the city’s remem- European universities in the field of cul- the skilled crafts sector and many indus- brance culture but also as a place of art ture. The network analysis of cultural trial professions in the branch are facing and creativity. We will be inviting our operators chapter 2.4 we conducted major changes: 3D printing has trans- European partners from Trans Europe in 2018 emphasised the importance of formed the face of production and the Halles, among others, to support us in universities for the regional cultural digital platform economy has resulted in this project by sharing their knowledge and expertise.

36 3. EUROPEAN DIMENSION 3. EUROPEAN DIMENSION 37 DIGITISATION THE CIVIC CITY OF NÜRNBERG – people involved in shaping the future of CO-HUBS including webinar trainings for travel “Time Machine Nürnberg”, “Nürnberger A EUROPE OF THE CITIZENS their city and the world they would like 3.2 Can you explain your overall Other than the city’s hotels, our airport agents. Other formats will also be devel- Bits” and “Toys of Tomorrow” chapter 2.2 The increased voter turnout for the to live in? What role do youth cultures strategy to attract the interest of a bro- (used by over 4,000,000 airline passen- oped for digital information and booking chapter 2.3 are all projects about trans- European Parliament elections in May and urban subcultures play when it ad European and international public? gers every year), Nürnberg Messe (the platforms through campaigns with porting Nürnberg’s historical cultural 2019 sent out a clear signal – many EU comes to shaping the world? What op- city’s exhibition and trade fair venue that different providers, for instance. legacy into the digital future. With local citizens are far from indifferent towards portunities do young people have to in- welcomes 1,000,000 visitors a year, partners such as the Germanisches Europe. In the EU as a whole, voter fluence the societies in which they live We hope that our artistic and cultur- around 200,000 of whom come from POP-UP PAST FORWARD Nationalmuseum, the Chair for Digital turnout increased from 43 percent in today? al programme will spark a keen interest abroad) and the city’s main train station During 2024, PAST FORWARD will Humanities and the Digital Tech Acade- 2014 to 51 percent in 2019, with an among citizens from other European are the principal places we are likely to embark on a year’s journey around my at the Friedrich-Alexander-Universi- even more significant increase in turnout Another area we will explore is countries and around the world, encour- encounter a large number of foreign the world to showcase Nürnberg as a tät Erlangen-Nürnberg, the Stadtarchiv, of 48 to 61 percent in Nürnberg. We are how the organised and non-organised aging swathes of people to visit our visitors. This is why we have chosen pop-up European Capital of Culture in the LEONARDO – Zentrum für Kreativi- keen to make the most of this momen- elements of civil society can contribute Capital of Culture. In the run-up to the precisely these locations as the venues various international cities. Every month tät und Innovation and the ZOLLHOF tum. The new EU Commission, due to to the creation of a Europe of the citizens. ECoC year itself, we will be working with for our Co-Hubs, which will be set up as will see us visit a different POP-UP Tech Incubator, Nürnberg is in an excel- assume office in November 2019, has Would it be possible to establish some- the international media to publicise we head towards 2025: Co-Work, PAST FORWARD city. POP-UP PAST lent position to carry out such an ambi- given indications that it will be calling for thing akin to a European Single market PAST FORWARD at both European and Co-Create, Co-Learn, Co-Play. These FORWARD is designed to be a cost- tious undertaking. In cooperation with and promoting the creation of a citizens’ for non-profits, for instance? We will de- global level. Moreover, beginning in hubs will provide people with a space efficient, mobile and modular initiative. national and European partners such assembly over the coming years to velop and test new types of participatory 2020, much of our communication and and an opportunity to work together, The temporary Capital of Culture will as the Landesstelle für Digitalisierung enable the people of Europe to play a decision-making and budgeting. We will marketing will be aimed at a wide inter- learn together, play together – and ex- serve as a platform for selected projects Bayern and EUROPEANA, we hope to central and active role in shaping Eu- communicate with other European cities national audience, such as “Bridging press their creative and artistic sides of the PAST FORWARD programme contribute to the digital transformation rope’s future. Achieving this vision of a to see what innovative forms of co-gover- Europe – Bridging Worlds”. Chapter 5.4.1 together. Not only will these venues be and the the EU’s European Capital of of the European cultural sector. In this Europe of the citizens is something that nance between local councils and citi- Also in the pipeline are three locally staffed and stocked with ample infor- Culture initiative itself. context the European Digital4Culture we see ourselves playing an active part zens are being used. chapter 4.1 based initiatives that aim to arouse inter- mation about the Capital of Culture, in- Potential host cities being consid- strategy is not only an opportunity for in through the Local Lab Europe ini- est on a European level. cluding the programme once it has been ered are: ECoCs 2024 and 2025, East Europe but also a promising initiative to tiative. The citizens of Nürnberg have published, but visitors will also actively Asia City of Culture 2024/25, African which PAST FORWARD could make a governed this city since the 13th century STARTRACK EUROPE CULTURE TRAVELS shape the role and activities of the hubs. Capital of Culture 2024/25, New York, valuable contribution. with no ruling Prince or King ever reign- According to the ECFR Co- This initiative will see PAST FORWARD Moreover, they will host regular artistic Brussels, and selected twin cities of ing over Nürnberg for a long time. hesion Monitor 2019, the ex- take selected participants on a journey performances and exhibitions, giving Nürnberg DIGITIZE DÜRER Maybe that’s the reason why civic en- periences of young people around Europe and the world. Nürn- people a taster of the delights they can Possible implementation partners It is our ambition to become gagement is such a vital part of our local and, in particular, country- berg-based artists will play the role of am- expect to experience in Nürnberg in could be the Goethe-Institut, the German the first region to digitise our identity. Either way, if the citizens are to wide face-to-face opportunities and bassadors for Nürnberg as they visit our 2025. Academy New York and ifa. cultural heritage as compre- play an increasingly important role in exchange programmes remain one of partner cities, previous Capitals of Culture hensively as possible and to shaping Europe as we approach 2025, the most effective fields of action in the and a select group of other metropolitan We are already working closely share and present its cultural artefacts we are keen to be a big part of that. For promotion of connectedness, cohesion cities. The artists will be given opportuni- with the Nuremberg Convention and in apps and digital products. Cultural this to be a success, there also needs to and stability in European societies. In ties to showcase their artwork and discuss Tourist Office (CTZ), whose expertise data will be secured for the future, made be more communication between the this collaborative project, young people PAST FORWARD with interested parties, we can draw upon for our presence at accessible and shared with different citizens, which is exactly why we see cooperate closely, with a shared goal in passers-by and others they encounter. the leading international travel trade communities and audiences. In 2025, visitors to Nürnberg not as tourists, but their sights, and together gain hands-on Accompanying them on their travels, of show ITB Berlin in 2021. Other collabo- the most exciting cultural hackathon rather as coLABorators in shaping experience of the EU’s motto, “united in course, will be information on our ECoC rative projects with the CTZ include the Europe has ever seen will showcase a Europe’s future – and we invite each diversity” on the ground. programme, the city and the region. development of Preview Packages, de- wealth of cultural data from archives, and every individual to get on board. We Shared experiences encourage signed to tantalise appetites, leaving toy collections, land registries, cellars will routinely report back to Brussels on young people to reflect on cultural, BRING SOME CULTURE – guests eager for more, and at the same and attics across the city Nürnberg, the all our project results, both preliminary national and generational identities and TAKE SOME CULTURE time help us carefully tailor our tours, region and the whole of Europe. This and final, with the Bavarian Represen- often also fosters active European This initiative is aimed specifically at uni- packages and infrastructure to the spe- will unearth the potential that digitalisa- tation in Brussels serving as an embassy citizenship. versity students, but also expats and cific needs of our visitors. With this in tion has in relation to understanding, ex- of sorts for PAST FORWARD, a channel The organisations MitOst and school pupils. In cooperation with uni- mind, we are devising plans for themed periencing and transforming our culture. of communication between Brussels FreeInterrail will join forces in this project versities and other institutes of higher years that will take place during the Who knows what we might discover if and Nürnberg. We will invite decision- of exploration, exchange, and shared education, companies and schools, preparation phase in the lead-up to the we venture into our past on a digital makers to our regular European Debrief- historical and contemporary experience we will be inviting university exchange ECoC year. We are also working with treasure hunt: perhaps we’ll find a Nürn- ings, helping to increase visibility and for 60 young Europeans attending voca- students, expats and school exchange our tourism partners by.TM (Bavaria berg cookbook brimming with medieval raise awareness of the activities of Eu- tional training in Nürnberg and its part- participants to bring a piece of their Tourism) and the German National recipes? Maybe we will be treated to an ropean institutions such as the European ner cities. culture to Nürnberg and to take little bit Tourist Board (DZT) to make sure these augmented reality tour of Nürnberg Parliament, the Commission or the A unique and inspirational artistic of culture back home with them. To facil- ideas are suited to international mar- where we can see, feel or, for the really Council of Europe in the towns and partner in the project will be Michelan- itate this, we will be setting up a specific kets. Based on our collaboration with hard-core among us, smell life in cen- cities of the region. We will make young gelo Pistoletto who will work with project venue where they can leave something DZT and our own market evaluations, turies past. Europeans into ambassadors and participants to create a “walking sculp- that symbolises their culture. And, in re- we will design market-specific commu- scouts for the citizens of Europe. Under ture” or “newspaper ball” at the launch turn, we will be giving participants an nication concepts for the ECoC pro- the auspices of “Youth United”, young event in Nürnberg. opportunity to carry something from gramme. To support our publicity work people from our 14 twin towns and Eu- their home to their respective destina- in the national and international ropean Capitals of Culture will come tions to use as a conversation starter markets, we will organise and conduct together at a huge youth camp to debate about culture and cultural experiences. Fam-Trips for the travel industry as well questions pertinent to their common as “Bridging Europe – Bridging Worlds”. future: from remembrance culture to Chapter 5.4.1 Pivotal to our collaboration human rights – how do we deal with, re- with the national and international spond to and process our past and how tourist industry are various digital media can listening to different perspectives on our common history transform our narratives? How can we get young

38 3. EUROPEAN DIMENSION 3. EUROPEAN DIMENSION 39 OTHER COLLABORATIONS FIG 06 3.3 To what extent do you plan Galway 2020 “Schottenklöster” is a music project AND KNOWLEDGE EXCHANGE TWIN CITIES OF NÜRNBERG AND FUTURE ECOCS AND CANDIDATES to develop links between your which draws on the networks of medieval We are incredibly grateful to have had WE ARE IN CONTACT OR COLLABORATION WITH cultural programme and the cultural Benedictine monasteries between Fran- the pleasure of welcoming members of programme of other cities holding the conia and western Ireland. Concerts will the bid teams from seven ECoCs to European Capital of Culture title? be performed as part of the Galway Ear- Nürnberg during the application phase. OULU ly Music Festival and in Nürnberg in During their stay, our visitors attended COLLABORATIONS WITH OTHER 2020. Further collaborative musical ini- public events and shared valuable expe- CAPITALS OF CULTURE FROM 2020 tiatives are planned under the auspices riences and best practice. Along similar of SONGLINES. lines, we have planned a future ex- Slovenia 2025 change with the Austrian ECoC 2024 We have already initiated a number Kaunas 2022 St. Pölten, Bad Ischl or Dornbirn on their TARTU of collaborative projects with the Slove- Nürnberg and Kaunas are both regional and urban cultural develop- GALWAY GLASGOW nian candidate city for the ECoC 2025, cities associated with National Socialist ment approaches. In addition, Eleusis SHENZHEN Ljubljana. Nürnberg and Ljubljana share atrocities, whether planned or actually 2021 will present its programme at the KAUNAS 9006 KM a common history – one that remains seen through. Joint projects already German-Greek Film Festival in Novem- undiscovered in many areas – and face exist between Bavarian memorial sites ber 2020, which will also feature “Mourn- similar challenges. Against this back- and Kaunas and we are keen to tap into ing Rock”, a documentary about Eleusis. ESCH drop, we will continue to develop the these initiatives during phase two of the Esch 2022 and the new University of KRAKÓW KHARKIV ATLANTA partnership between the two cities in the application. Luxembourg campus located in Belval 7588 KM PRAGUE run-up to 2025. Among the joint projects are important points of contact for the ST. PÖLTEN that have already been launched or are Veszprém 2023 new Technische Universität Nürnberg, VESZPRÉM in preparation are “Kinoclip”: over the The Homo Ludens Academy, which is set to open its doors in 2025. VENICE LJUBLJANA course of 2019, a group of young people which is part of Veszprém’s ECoC bid NICE from Ljubljana and Nürnberg, supported and the Haus des Spielens in Nürnberg Nürnberg is an active member SAN CARLOS MOSTAR by professional coaches, will create a cin- planned as part of PAST FORWARD, of the Culture Next Candidate Cities 9370 KM SKOPJE ematic co-production that will premiere could benefit enormously from one Network founded in 2017. The network CÓRDOBA KAVALA at film festivals in both cities in 2020. another. In cooperation with Ludothek currently comprises more than 20 for- This collaboration is to be continued up Ludovico, a games library in Graz, we mer, current and future ECoC applicant to 2025 to enable us to get to know these would like to establish venues that can cities and serves as a platform for ELEUSIS cities through the eyes of the younger serve as springboards for disseminating sharing experiences as well as for recipro- ANTALYA generation. The initiative is intended to games all over the world. cal advice on Culture Strategy imple- result in a compilation of cross-genre mentation or for project collaborations. works, at the same time giving young Mostar 2024 FIG 06 people the chance to familiarise them- Building bridges to reconciliation is selves with the filmmaking profession. the leitmotif of Mostar’s bid for 2024. HADERA Starting in 2021, the community project Nürnberg’s history offers scope for syn- M.I.L.K. will address issues of collective ergies here. We would like to work with ECoC City / Candidate Twin City of Nürnberg identity and traditional culture through artists from Bosnia-Herzegovina, Nürn- the medium of song and dance. We will berg and partners in other countries to also collaborate through our Artists in develop this theme using artistic and Residence Programme, with the aim discursive means. of examing and coming to terms with German-Slovenian history. Strong ties Tartu 2024 in fact already exist between Nürnberg In 2024, Estonia will host the quin- and Ljubljana in the context of the inter- quennial ESTONIAN SONG FESTIVAL. national figuren.theater.festival, and in Initial discussions are already underway 2025 we plan to expand the festival with Tartu 2024 over various options for programme to include a series of co-pro- collaborative initiatives in the context of duced performances. Lastly, we envis- SONGLINES. age a Culture Shuttle to run between Nürnberg and the Slovenian Capital of Oulu 2026 Culture for the duration of the Capital of Just like Nürnberg, the Finnish city Culture year. We have already entered Oulu is looking to shed its old skin and into discussions with Flixbus, a coach reinvent itself. We would love to travel company co-founded by entrepreneurs to the stars with Oulu and pass the light from the Nürnberg region. of the Capital of Culture to them at their opening ceremony. We are planning a joint project entitled Lights On/Lights Out. chapter 2.2

Nürnberg, urban district St. Peter, 2019 © Andreas Grabow

40 3. EUROPEAN DIMENSION 3. EUROPEAN DIMENSION 41 In 2018 the first Open Call went Soon numerous Nürnberg schools narratives about the lives of the people out to the people of Nürnberg and the were following suit. Along the same of Nürnberg, while “Perspektivwechsel” OUTREACH region. The aim of this step was to tap lines of the Open Call format, schools (a change of perspective) centres on into creative potential of the city and the and classes were asked to submit young people with international back- region. A multilingual online platform project proposals related to the motto grounds living in Nürnberg and how was set up for project proposals with a “bE U – share democracy,” which was they experience and view the city. In focus on society, the environment and also born out of a pupil contest. A total September 2018, a major road through 4. history. A second Open Call went out in of 29 schools entered the competition, Nürnberg was closed off for a day and 2019 concentrating on the three themes with a jury composed of pupils of all people took to the streets to experience of our bid: “Embracing Humanity”, ages selecting the winning projects in a “Boulevard Babel”, a celebration of dia- “Exploring Reality” and “Evolving Com- process that was as inclusive as it was logue and language, music and dance. munity”. The number of project proposals democratic. All these projects have been real received – a total of 248 – is testimony Since 2018, a further 10 participa- sources of inspiration, with selected to the level of commitment among citizens tion projects have been started that are projects being incorporated into the as well as the desire for new enabling strategically related to the overarching programme for the ECoC year: beside spaces in the city. Of all the project goals of our bid: wider participation and “Mindzep2025”, an initiative that aims ideas submitted, 18 were selected as outreach, diversity, transculturality and to digitally transform the Zeppelinfeld part of an online vote involving around sustainability. Projects have included on the former Nazi Party Rally Grounds, 25,000 people, with an external jury the “Bewerbungsbuch der Kinder und plans to repurpose the Alte Feuerwache 1 selecting 3 projects that would go on Jugendlichen”, a version of the bid book are among the many projects that will to be implemented. The Bid Office pro- written by and for children and teenagers, be implemented as part of the ECoC vided funds totalling 105,000 euros for who share their thoughts, ideas and wish- journey. chapter 2.4 this purpose and facilitated the imple- es for their city; “Menschen machen mentation where additional support was Stadtgeschichte” (a people’s history of needed. Nürnberg) is a project that tells new

TAB 05

Brückenfestival with Moving Micro Office, 2018 © Michael Lyra CITIZEN INVOLVEMENT IN THE PAST FORWARD BID

Theme identification and leitmotif Communication Capacity development 4.1a Explain how the local popula- much aware of – our primary aim has to walls stretch across the city, dividing tion and your civil society have been be to ensure that the preparations and people, their notion of what culture means, 100 experts from the fields of politics, the 50 presentations and information events 248 projects based on the bid themes involved in the preparation of the appli- the ECoC year itself do not transmute and especially their access to arts and creative industry, civic associations, culture, about the bid for Capital of Culture held submitted in 2 Open Calls. 25,000 people cation. into a project for the few, but remain a culture. tourism, business and the sciences worked since 2017 participated in the vote and selected celebration of the many. on 7 globally relevant themes and their 21 projects for implementation A helpful and very valuable spar- pertinence for Nürnberg The strategy behind our bid is based We’ve had hundreds of passion- ring partner throughout this process 2,700 responses received to the key The Capital of Culture bid has been 29 school projects focusing on the themes on a comprehensive participation and ately led discussions with citizens and was #NUE2025, a civic initiative that cultural questions about the city’s needs, featured at around 1,000 external events of Europe and democracy will be engagement process. Shortly after the stakeholders – about our heritage, about played a central role in terms of facilitat- Nürnberg’s unique features and Europe since 2017 implemented. 32 children and young decision by the City Council in Decem- who we are, how we see ourselves, how ing constructive criticism on the bid and people were members of the jury ber 2016, a broad range of formats were others see our city, about what future actively communicating the idea behind 550 individual interviews were held in the Around 200 people participated in 3 major 10 more participatory formats conducted developed to involve the people of Nürn- visions we have for our city, for the Euro- the ECoC to the people of Nürnberg and Südstadt district of Nürnberg in 5 different workshops to discuss issues around since 2017 have provided fresh perspec- berg in the application process, giving päische Metropolregion Nürnberg the region. The “statement of require- languages to discuss the concept of culture Europe, the future of work and the region tives on our city. them an insight into the idea behind the (EMN) and for Europe as a whole. Three ments” developed and published by the and opportunities for participation 70 cultural actors (associations and ECoC initiative and giving us a clearer key themes that would go on to define civic initiative will be of the essence for initiatives) designed and organised picture of what the people of Nürnberg our bid began to take shape, as did our future discussions. Boulevard Babel. Through these partici- envisage for the Capital of Culture. The PAST FORWARD motto. These were Alongside #NUE2025, which was patory initiatives, 10,000 people entered into dialogue with us different formats used include talks by born of a wealth of ideas, much encour- initiated in 2016, a group of active citi- external experts, workshops, citizen agement amidst tacit yet at times harsh zens formed a volunteer team in 2018 to 200 citizens came together on an Over 500 people started up conversations Around 100 children and young people surveys, an ECoC Day, Open Calls, task- criticism voiced in countless conversa- support the PAST FORWARD action, ECoC Day to condense the bid themes with each other while sitting in a pool full of worked with 20 trainers to develop 9 locally forces on a host of application-related tions with the people of Nürnberg, with the Team N2025. Also, there is the 10,060 balls based games in 7 municipalities in the region as part of gameON2025 topics, a Moving Micro Office for the Bid local artists, as well as in the context of N2025 Fan Club. All these groups bring Office, analogue and digital participa- various initiatives, and in dialogue with our bid to be European Capital of Cul- 360 people came together in 10 multiplier The Moving Micro Office travelled a total tion formats, multiplier workshops, a vari- official organisations and associations, ture closer to the people of Nürnberg. workshops in the different districts of the of 90 km through the streets of Nürnberg city to work on the bid themes facilitating conversations with passers-by ety of hands-on activities, a dedicated businesses, political actors, and Nürn- N2025 newsletter, countless interviews berg City Council. The bid’s three focal Here are a few of the ways we on the radio, television and in the print areas and the PAST FORWARD pro- have involved the people of Nürnberg in media, and so much more. Nürnberg is gramme stem from the recognition that the bid process to date. TAB 05 so diverse, however, that no amount of the history of the city is rooted in peo- activities or formats is enough to make ple’s minds. The stories that we tell about everyone’s voice heard. As extensive as Nürnberg and ourselves, however, no the reach of the participatory process is longer reflect the diversity and variety – and this is something we are very that our city stands for today. Invisible This extensive process resulted in the bid themes we have today and the PAST FORWARD leitmotif

42 4. OUTREACH 4. OUTREACH 43 Be My Guest – 1,000 homes FIG 07 4.1b Explain how the local popula- 4.2 Explain your overall audience The hospitality format is about bringing NÜRNBERG CULTURAL CENTRES: tion and civil society will be involved in development strategy and how people together from all over the world. AUDIENCES AND STAFF BY AGE AND YEAR the implementation of the year. you intend to create opportunities for Will we manage to find 1,000 people in participation for marginalized and Nürnberg who are happy to welcome disadvantaged groups. strangers from near and far into their We can’t simply turn a blind eye to homes? These volunteers can also offer 55 the fact that our activities have not quite up their homes as a place for people managed to access the plurality of citi- Given the importance of accessibility to come together and enjoy delicious zens we would have hoped. In fact, if you for our audience development, we would 50 home-cooked delicacies and drinks look at how deep we’ve managed to go, like to define our audience development from around the world, a place for front our bid, it transpires, has a bit too much strategy with direct reference to the partici- room concerts, readings, performances, 45 “Past” – and far too little “Forward”. Apply pation of disadvantaged groups. Educa- philosophical discussions or plain and this to the wider context of the region, tion as well as the participation of schools, simple chats about everything and any- and it is all the more true. Don’t those children and adolescents will be looked at 40 thing. As hosts, they will also be guides Average age of staff we have reached often participate in the in the paragraphs below. accompanying their guests to the ECoC city’s cultural life anyway? And what can Average age of audience events. The preparations for this format 35 we do to take the idea behind the PAST Who are we actually referring to are in full swing already and the afore- FORWARD action to a superdiverse when we speak of the “audience”? What mentioned statistically representative urban community? Despite the success do the terms marginalised and disad- 30 1990 1994 1998 2002 2006 2010 2014 household survey will give us an idea of of many of the participatory formats in vantaged mean today? And who or what how many locals are willing to host the the past two years, now is the time to is to be “developed” in what direction PAST FORWARD action and its visitors. take stock, evaluate and redouble our and with what objectives in mind? efforts. Turning to the all-important question N2025 Open Call Our overarching goal is to bring communities together, of conventional audience development, With the Open Call format, which will be eliminate barriers and redefine urban space in and its In December 2019, we will take We are not claiming that every- all of the cultural institutions will (have continued until 2026, the next step is to the first important step towards achiev- thing has to be – or indeed to) work intensively on established forms interaction with cultural institutions. Audience development take it to an international level. What ing this, in the form of a household sur- of cultural mediation within the context becomes transcultural community development. can be achieved if the people from can be – for everyone. What vey of 10,000 respondents in the city. of concert, theatre and heritage interpre- Nürnberg’s twin towns join forces with we are striving to do, however, This survey seeks to find out how and tation. They will also have to achieve full locals to work on local initiatives with the In terms of achieving equal access OVERALL STRATEGY under what conditions the respondents is to eliminate barriers and accessibility for those with visual, hear- aim of developing prospects for the city for people with disabilities, an important FOR AUDIENCE DEVELOPMENT would participate in the ECoC year and ing or mobility impairments. Another area and the region? An online vote will once obstacles to accessibility. step in the fight against marginalisation, For many cultural institutions in Nürn- how they would like to shape their city. requiring attention is cultural activities again decide on what projects will come we are in close contact with the Disabil- berg it is a tough challenge to pinpoint The idea is that the results of the survey and events for those with intellectual to fruition. A different perspective brought But, while we have made progress ity Council and various key players in their users and audiences. One thing is will be used to develop and create new, disabilities. by non-locals will add a new dimen- in some areas, in others we have our city. Given the scant progress in the clear, however – regardless of the cultur- follow-up formats in 2020. Another house- sion to the PAST FORWARD leitmotif. achieved very little headway – progress campaign to provide access to culture al institution, activity or event, there are hold survey focusing solely on the ECoC Our full attention must be turned to towards achieving the UN Sustainable for those with intellectual disabilities, the not many that reach society in all its het- bid will follow in 2021. chapter 1.5 the many different transcultural prac- Participation projects Development Goals for 2025, for exam- focus is now on developing new formats erogeneity. Studies show, for example, tices in arts and culture, and new oppor- The participation formats hold a wealth ple, is barely discernible in our city for access to the arts and culture in co- that in Germany the audience of state- Volunteering tunities for participation have to be creat- of potential that is waiting to be un- today. The UN Convention on the Rights operation with local establishments funded cultural institutions makes up no The level of civic engagement in Nürn- ed for a wide range of target groups. locked. The projects “Menschen machen of People with Disabilities (CRPD) such as the Theater Dreamteam, Chroma more than 10 percent of the population. berg is remarkable and has had a huge That said, audience development goes Stadtgeschichte” (People Make Urban remains poorly implemented, despite Omada and Kunstraum der Lebenshilfe. Several reasons are brought forward. influence on how the city has developed beyond the mode of reception and con- History) and “Perspektivwechsel” (A the many dedicated activities in this Here, we have set ourselves the ambi- Is it the structure of the cultural pro- over the years. Indeed, in Nürnberg, sumption – which is why it has to reach Change in Perspective), in particular, area; disability access has not been tious aim of making it mandatory for any grammes? Or perhaps it comes down to participation has always defined trans- into the realms of empowerment and are geared towards the longer-term fully achieved in the public sector or the and all cultural institutions in Nürnberg ticket prices? Or maybe threshold fear formation and how we have tackled prosumerism, tapping into potential for future and are to be continued until 2025 private economy; universal access to – local, state and private – to provide un- is the underlying cause? everything we face. In the year ahead, perception and reflection, for individual and beyond. These two projects are all arts and culture, irrespective of age, restricted access for all. We are aware the N2025 volunteer team, who have creativity. about the many stories waiting to be told education or socio-economic situation is that this is an all but challenging goal. Over the last ten years, several of already supported many of the projects in the city of Nürnberg, about the differ- not yet a given; audience structures do How can we achieve unrestricted access Nürnberg’s cultural institutions, particu- in the city of Nürnberg outlined above, For the ECoC year, our aim is to ent types of stories that different people not reflect diversity, and the visibility of in bars and clubs, too? The Nuremberg larly its museums, have been recording will be working closely with universities build on what the city already has to have to tell, and about the stories that cultural variety is poor. Parts of our Convention and Tourist Office shows us major declines in visitor numbers which and other educational establishments offer in terms of traditional audience are being heard. These participatory communities are not participating in the how – in model hotels where this very means that they still have considerable and will be taught professional skills in development, firstly by reaching out to a projects repeatedly look at these issues city’s societal negotiation and decision- goal has been fulfilled. untapped potential – especially in terms the fields of marketing, tourism and in- broader target group and, secondly, to with fresh eyes. making processes. This is a hard fact – of cultural tourism. Many cultural clusion and extended to the region. The better incorporate the area of theatre We also want to use the ECoC initia- which we are directly addressing with Parallel to the more traditional ap- institutions have aged alongside their volunteers will undergo extensive train- and music. With the exception of the tive to persistently test new models of the PAST FORWARD programme. proaches to audience development, we audiences and will go through a gener- ing to take them to the next level, and in Education Department of the Museums participatory funding in culture. We will would like to add a component that is ational change in the upcoming years. their capacity as professional ambas- in Nürnberg (KPZ) and the Staatsthea- reach out to European cities that have close to Nürnberg’s heart: taking au- FIG 07 In order to end speculation and sadors and guides, they will serve as a ter Nürnberg, which is a participant in proven to be vanguards in this area, dience development a step further, we uncover the reasons for this limited lynchpin for community development the German Federal Cultural Founda- such as Madrid or Bologna. Local Lab will set up a community development reach, accessibility and use of cultural into 2025 and beyond. We are also tion’s inclusive 360° programme and is Europe will be a platform for this topic. strategy, which – in keeping with our institutions, we have come up with preparing a bid for the title of “European thus working intensively on an exten- transcultural vision – focuses on certain a two-pronged approach. We will provide Volunteering Capital 2024”. sive audience development strategy, parts of the city and the related opportu- opportunities and locations for encoun- many cultural institutions in Nürnberg nities for the specific communities. ters, for an exchange of information and are somewhat lacking in this area, with experiences and for transformation no audience development initiatives of between cultural institutions, public this kind. space and the different communities in Nürnberg.

44 4. OUTREACH 4. OUTREACH 45 Inclusion work with the Up till now, children and young institution. This form of cooperation Volunteer Team (tour guide groups / people have been actively involved in will open up new possibilities for chil- programme guides) the bid process through initiatives such dren and adolescents to be involved as the “Bewerbungsbuch der Kinder in shaping the arts and cultural scene Programme of multilingual events und Jugendlichen” (Bid Book of the in their area. Pilot schools will be set and initiatives for 2025 aimed at Children and Young People) and the up to trial the project, paving the way tourists international exchange initiative “Youth for sustainable transformation. Allocated share of tickets to United”. In the years ahead, we will be 3. Many schools in Germany are in dire inclusive clubs and associations taking this up a gear, with a series of need of an innovation boost. We also arts initiatives that centre on the partici- Pay what you can (PWYC) models have to understand that digitalisation pation of children and adolescents in is about more than just equipment the pipeline: “International Children’s and technological resources – it is These objectives correspond to Court”, “World Children’s and Youth about educational content, too. In this those of the Nuremberg Convention and Theatre“, the “Children’s Cultural Capital” context, the question that we are ad- Tourist Office, which is looking to make or the expansion of “gameON2025” to dressing is what cultural skills should tourist institutions accessible for people the entire region. chapter 2.2 we be teaching children and young with disabilities. Similarly, the Nürnberg adults in schools? Implementation Plan for the UN Conven- The range of activities and events tion on the Rights of People with Disabil- 4. How can we reach preschoolers, is both widespread and diverse. This is ities (CRPD) will be instrumental in help- nursery-age children, and children in not, however, without its challenges: ing us to achieve our goals. the early years of primary school? 1. The diversity that characterises the To date, no satisfactory answer to city of Nürnberg and its communities, this question has been found in the 4.3 Explain the link between although not reflected in the city’s context of cultural education. English audio guide at the Dokumentationszentrum Reichsparteitagsgelände © Tanja Ehrlein education and the participation of cultural institutions, is very much visi- 5. How can we safeguard intergenera- schools. ble in the 151 schools in Nürnberg. In tional dialogue well into the future? some schools there is a particularly Who is the audience? This project deals with topics that affect such as SONGLINES, “Perspektiv- What about with a 15-90+ generation high number of children and teens In the coming years, communities will every part of the city, irrespective of its wechsel” or M.I.L.K. and, even more so, experiment? School kids meet with A sustainable ECoC bid is only from international backgrounds become increasingly empowered, they social or economic structure, and we projects that centre on the sociocultural the elderly to work on joint art pro- possible if the children, adolescents and but also equally high levels of child will have the opportunity to reclaim pub- are confident it will bring us new insights dimension of our city’s development. jects about everything and anything, young adults of our city are actively in- poverty. What can we do, through lic space and they will be involved in the and knowledge. The findings will also from isolation, social cohesion and volved in the ECoC journey and the cor- school, to empower those kids to get decision-making processes over the be important with regard to future strate- The first steps towards eliminating the desire for clear direction to their responding decision-making processes involved in the cultural life that is part shape and content of the city’s cultural gic planning in the respective cultural barriers have been taken already in own personal life stories or broader and if we succeed in paving the way to of their city? scene. Selected locations will become institutions. The barriers to participation the bid phase: publications in Leichte topics such as globalisation and a future where they have new ways, new places of encounter and societal research project is the academic equiva- Sprache or plain language – a written 2. Many schools and preschool estab- demographic change. new opportunities to participate in the negotiation, and the cultural institutions lent to the “Who is the audience” strategy. language which is easier to understand lishments already work closely with cultural life that Nürnberg has to offer. located there will engage in discussions for those who have a poor command of some cultural institutions. Very often, And last but not least: Given the Children and young adults are important over equality of opportunity and partici- OPPORTUNITIES FOR the German language or literacy prob- however, these cooperative projects urgency of these questions, they might ambassadors, whether young people pation and how this can be achieved. MARGINALISED AND lems in general, the use of sign language are dependent on certain – highly best be discussed in the wider Euro- attending the city’s vocational schools Cooperation opens up new opportunities DISADVANTAGED GROUPS interpreters, bid-related events in venues motivated, committed – individuals. In pean context. From 2021, pupils, or future graduates of the many other and gives cultural institutions new per- Many of the almost 62,000 people in with barrier-free access, events filmed the run-up to 2025, we would like to teachers and education stakeholders educational establishments and univer- spectives, marking the beginning of a Nürnberg with physical or intellectual and published, surveys and question- launch a project that changes the from across Europe will be invited to sities in the city and the region. conceptual transformation process that disabilities are disadvantaged; people naires etc. in multiple languages. Our face of education policy. We envisage Nürnberg to look at these issues in We will also continue to work close- will bring about a cultural programme with no access to education and voca- next step is therefore to team up with a platform where each and every more depth in the framework of Local ly with our partners in higher education. based on close collaboration and com- tional training are marginalised. Many of local stakeholders and institutions such school is matched with – if they so Lab Europe. Students of the Akademie der Bilden- munication with the people of Nürnberg. the children and teens living in poverty as Noris Inklusion, Lebenshilfe, Bahn- wish – a set cultural partner or cultural den Künste Nürnberg, for example, The keyword here is collaboration. This in Nürnberg – almost 20 percent of the hofsmission or the drug and youth ser- used the Bid Office for exhibitions, is where new, sustainable ideas are total number of under 18s in the city – vice MUDRA to develop strategies architectural students at TH Nürnberg conceived – ideas about how to use do not have the same opportunities as for improving disabled access and are developing future visions for new urban space differently and about the their peers; large parts of the older commence work on implementation. architectural projects in the city of Nürn- The overriding goal in all of the outreach measures shape and focus of the city’s cultural population are at risk of poverty; sizable The goals are: berg based on the bid’s different themes, laid out in the bid book is to redefine the notion scene. The Kulturhauptstädtla in July sections of communities in our city can while students at the Friedrich-Alex- 2019 is a prime example of how a project be described as culturally excluded. In Barrier-free access at every event of city and city-region. The measures are based on ander Universität Erlangen-Nürnberg such as this can take shape. chapter 0.4 our community development concept, in the programme a bottom-up approach with direct participation and chose the bid as the topic of their disser- however, marginalised and disadvanta- Apps for the blind and visually tations. Another future focus will be the aim to reclaim public space with a shift towards Research Project: ged are not terms used to categorise impaired education and training programmes for Barriers to Participation people but are concepts that will feature co-governance and collaborative processes. young refugees developed by the Fried- 2020 will see the beginning of an ex- in the outreach work conducted in specif- Audio descriptions rich-Alexander Universität Erlangen- tensive research project that will explore ic areas of the city. Empowerment is the Feature-driven audio guides Nürnberg, e.g. Forum INTEGRA and the barriers to participation existing in key term here. We seek to empower the the project “Weichenstellung für Ausbil- culture and the arts. This project will people in these areas; we are giving Communication and info on dung und Beruf” (Setting the Course for hone in on selected cultural institutions them the opportunity to participate in joint cultural events and services in Training and Career). – museums, theatres, galleries, Cultural arts and cultural activities to develop new plain language Centres, children’s and youth centres – prospects for a future where equal Sign language interpreters and address the question of why people opportunities and participation are of do not want to or in fact are not able to the essence. In keeping with this are participate in the city’s cultural scenes. many individual initiatives – projects

46 4. OUTREACH 4. OUTREACH 47 5.1.2 Operating budget for 5.1.2.2 Income from the public sector 5.1.2.3 Income from the private title year. Income to cover operating 5.1.2.2.1 What is the breakdown of the sector. What is the fundraising MANAGEMENT expenditure. income to be received from the public strategy to seek support from private 5.1.2.1 Please explain your overall sector to cover operating expenditure? sponsors? What is the plan for operating budget (i.e. funds that are involving sponsors in the event? specifically set aside to cover operatio- 5. nal expenditure). The budget shall The national government has cover the preparation phase, the year pledged a total of 20,000,000 euros. Of BUILDING CULTURE Family and Social Affairs Department; of the title, the evaluation and provi- this, 10,000,000 euros will be used for *BACKING ARTS 5.1 Finance the Economics Department or Business 5.1.1.2 In case the city is planning to sions for the legacy activities. investment. FIG 09 Nürnberg and the region are home to 5.1.1 City budget for culture Promotion Programme provides funds use funds from its annual budget for numerous internationally active compa- 5.1.1.1 What has been the annual for the development of the cultural and culture to finance the ECoC project, FIG 09 nies whose products are represented budget for culture in the city over the creative industries. please indicate this amount starting In addition to its annual cultural on the global market. There is huge INCOME FROM PUBLIC SECTOR TO last 5 years (excluding expenditure for from the year of submission of the bid budget, we will provide 30,000,000 euros potential for comprehensive sponsor- COVER OPERATING EXPENDITURE the present ECoC application)? The Department for Youth, Family until the European Capital of Culture to prepare for and implement activities ship from the many companies located and Social Affairs promotes cultural par- year. during the European Capital of Culture here, both small and large. We aim to ticipation in Nürnberg in a wide range of year. tap into this potential thereby generating TAB 06 The table shows the annual different contexts. Examples include the 1 another stable revenue stream to fund budgets for culture without investment biennial programme “Nürnberg spielt!”: The ECoC process will not be fi- We are currently planning to set our bid for the title of European Capital National in the cultural sector. In the coming an initiative focusing on play and games nanced from the city’s overall budget for aside a total budget of 85,000,000 euros government (est.) of Culture 2025. There are, however, years, Nürnberg will invest extensively for children and families. MUZ – Musik- culture. There is a separate budget line FIG 08 some hurdles to overcome since an effec- in the cultural sector. chapter 5.1.3 zentrale Nürnberg e.V., founded in 1994, for this purpose. 4 tive and sustainable tradition of cultural provides young musicians with a platform FIG 08 Free State sponsorship has only developed in a few In addition to the actual budget for to gain direct experience of working with of Bavaria places in Nürnberg and the region. Major TOTAL INCOME culture, a number of other specialist the press and performing in public and 5.1.1.3 Which amount of the overall 2 City international companies are not often TO COVER OPERATING departments perform key tasks in the also offers workshops. annual budget does the city intend to particularly interested in providing local EXPENDITURE context of art and culture. Spending Another particularly important pro- spend for culture after the ECoC year. sponsorship and many companies limit on culture is allocated to the Planning ject is the Nachbarschaftshaus Gosten- 3 Region their cultural sponsorship to events or- and Construction Department’s budget, hof which serves as a meeting place for ganised by the City of Nürnberg. Overall, while spending on children’s and youth societies and groups from the city’s Our cultural budget will, as in pre- sponsorship of the cultural and creative centres and their cultural initiatives many different communities. vious years, continue to increase by an 2 from the industries and of the numerous associat- comes from the budget for the Youth, annual average of more than 2 percent. private sector 77,500,000 € ed initiatives is usually in the lower four- In total, 102,000,000 euros (excluding Total 100% figure range. TAB 06 investment) will be made available in 2026. The result is an increase in 1 12.9% As part of the ECoC bid, we intend ANNUAL BUDGET FOR CULTURE the budget for culture of 22.2 percent 10,000,000 € to promote, strengthen, expand and between 2019 and 2026. professionalise the idea of sponsoring 38.7% Year Annual budget for Annual budget for Annual budget 2 cultural events in Nürnberg and the re- 1 from the culture in Nürnberg (in €) culture in Nürn- for culture in Nürn- public sector 30,000,000 € gion – we aim to help companies and berg (as % of total berg (as % of total arts and culture discover their common annual budget in annual budget in 3 9.7% ground and mutual benefits. Nürnberg including Nürnberg without 7,500,000 € investment) investment) From the end of 2020, we will set 85,000,000 € 38.7% 2015 81,207,181 4.88% 9.99% 4 up a dedicated team to approach both Total 100% 30,000,000 € international companies and those in 2016 80,039,685 4.37% 9.65% and around Nürnberg with tailor-made 91.18% 2017 80,610,547 4.12% 9.46% 1 proposals. This will not only create inter- 77,500,000 € connections with the programme, it will 2018 82,740,775 4.12% 9.57% 5.1.2.2.2 Have the public finance also allow us to include sponsors in our 8.82% 2019 85,926,222 4.12% 9.19% 2 authorities (city, region, state) already general marketing and communication 7,500,000 € voted on or made financial commit- activities – in the years preparing for ments to cover operating expenditure? 2025 as well as in the ECoC year itself. If not, when will they do so? Since “play” is one of the core themes of our bid, we are planning to allocate our sponsors to one of the four suits printed We answer this question in the on Bavarian playing cards – depending “Capacity to Deliver” chapter chapter 6.1 on the extent of their involvement: Acorns, Leaves, Hearts and Bells.

A A A A A A A A

48 5. MANAGEMENT 5. MANAGEMENT 49 Some major companies have al- TAB 07 5.1.2.4 Please provide a breakdown 5.1.3 Budget for capital expenditure ready pledged their support in the event CAPITAL EXPENDITURE of the operating expenditure. 5.1.3.1 What is the breakdown of the of Nürnberg being awarded the title. IN EUROS income to be received from the public The Innovationskünstler or Innovation sector to cover capital expenditure in Artists, a group of companies based in Project City of Nürnberg Public funding Total connection with the title year? the Euopäische Metropolregion Nürn- FIG 10 state level and berg (EMN) and led by Siemens, have OPERATING EXPENDITURE federal level submitted a Letter of Intent expressing TAB 07 Over the coming years, Dokumentationszentrum 6,150,000 16,550,000 22,700,000 considerable interest in participating in we will be investing in numerous infras- Reichsparteitagsgelände the bid and the implementation of the tructure projects in the field of culture, Memorium 14,775,000 3,825,000 18,600,000 ECoC year. 4 which are particularly urgent in light of Museum extensions and reconstruction Contingency our bid: We will develop comprehensive Zeppelinfeld and 21,300,000 63,700,000 85,000,000 strategies to attract sponsorship for 3 1. Final phase of extensions to the Zeppelintribüne specific projects. One example is the Wages, overheads Dokumentationszentrum Reichs- Kulturladen/Gemeinschaftshaus 7,017,000 5,799,000 12,816,000 Sponsors’ Club. This will be a club set and administration parteitagsgelände and museum Langwasser up for supporters of the project and/or 1 extensions Künstlerhaus 17,298,000 10,297,000 27,595,000 the Capital of Culture initiative whose Programme 2. Reconstruction of the Memorium members will have direct contact with 2 expenditure and museum extensions 66,540,000 100,171,000 166,711,000 the artists and creative professionals Promotion involved. There will also be opportuni- and marketing 3. Structural conservation of the ties to sponsor rooms in the Kongress- Zeppelinfeld and Zeppelintribüne halle or to help fund the upgrading and 4. Complete refurbishment of the running of whole sections of the build- Kulturladen/Gemeinschaftshaus 5.1.3.2 Have the public finance 5.1.3.4 If appropriate, please insert 5.2 Organisational Structure ing. The Kongresshalle is a major pro- 85,000,000 € Langwasser authorities (city, region, State) already a table here that specifies which Please give an outline of the intended ject and can serve as a link between the Total 100% voted on or made the financial commit- amounts will be spent for new cultural governance and delivery structure arts, culture and sustainable sponsor- 5. Refurbishment and reconstruction ments to cover capital expenditure? infrastructure to be used in the frame- for the implementation of the European ship from business and society. of the Künstlerhaus 1 58.82% If not, when will they do so? work of the title year. Capital of Culture year. With a view to bringing artists and 50,000,000 € 6. Renovation of the Staatsoper, sponsors together, we have been pro- complete refurbishment of the moting the “Wirtschaft engagiert sich” 2 17.65% Meistersingerhalle, new Concert The infrastructural measures listed The following projects are directly The current Bid Office, which is run (Getting businesses involved) initiative 15,000,000 € Hall above are jointly financed by the city linked to our bid: as a staff unit of the Nürnberg Depart- – a sponsorship exchange run by the of Nürnberg and public funding bodies ment of Culture, will acquire indepen- Nürnberg Chamber of Commerce and 7. Refurbishment and a new concept The conversion of the Pellerhaus 3 17.65% (generally the Free State of Bavaria and, dent legal status. It is vital that many of Industry. The aim is to connect the arts, for the Museum Industriekultur into the Haus des Spielens. 15,000,000 € in isolated cases the German national the projects continue to be implemented, culture and social projects with the local Nürnberg City Council has allocated government). With just one exception, even if Nürnberg does not become the economy and, with its expertise and 2.3 million euros for planning 4 5.88% The refurbishment of the Staats- funding for all the above measures European Capital of Culture 2025. broad reach, put regional arts projects and architectural services for this 5,000,000 € oper, the Meistersingerhalle and the has already been approved. The con- However, should Nürnberg be in the limelight. measure. new Concert Hall building currently struction work on the East Wing of the awarded the title, the new independent represent something of a challenge. Nürnberg Palace of Justice is the only The use of the Kongresshalle as a Bid Office will be managed by a dual We will be approaching local people The Staatsoper is in urgent need of project where a decision on financing is place of innovation for the arts management board consisting of an living in Nürnberg and the region to help refurbishment, but work cannot take outstanding. administrative and artistic directorate. out with individual sponsorship. Our aim A new concept for Alte Feuerwache 1 place until it has been determined what The administrative directorate will be re- is to secure additional funds for smaller, as a location for the cultural and will happen in the interim. An architec- sponsible for human resources, finance, but also some larger projects using creative industries tural competition for the design of the 5.1.3.3 What is your fundraising contracting and monitoring. The artistic various crowdfunding models. These Concert Hall has been conducted and strategy to seek financial support from directorate will manage production, models will complement our sponsoring the winner announced, the cost estimate Union programmes/funds to cover Of the total funding it has commit- communication, international affairs and concept. and financing concept submitted for the capital expenditure? ted, the national government has so far marketing. project must now be approved by the made 10,000,000 euros available for Staffing numbers at the new inde- Free State of Bavaria and will be pub- the investment measures outlined, all of pendent company will increase as re- lished in October 2019. To date, we have not yet tried to which are closely linked with the ECoC quired in preparation for 2025 to cope secure EU funding for cultural invest- year. with the growing workload. We expect ment. This is something we would like to the maximum number of staff required pursue as part of our ECoC bid. In partic- The municipal government has from 2024 to be 40. In addition, we plan ular, we will look into the possibility of already commenced with feasibility to significantly expand the current volun- acquiring financial support from Euro- checks and utilisation concepts have teer programme. pean Structural and Investment Funds been developed and financial needs We are committed to ensuring that (ESI Funds). For our refurbishment pro- identified. By the time the second bid the principles of gender equality and jects, we aim to develop a coordinated book is submitted, at the very latest, we diversity are reflected both in our pro- process with a view to meeting the will be in a position to provide reliable gramme and our management structure. objectives of the European Framework information concerning the duration for Action on Cultural Heritage. and financial cost of the measures. The corresponding funding applications to the Free State of Bavaria, the national government and the EU will then be made.

50 5. MANAGEMENT 5. MANAGEMENT 51 WEAKNESSES AND CHALLENGES Capacity to deliver: Suppliers along the We want our bid to... Price 5.3 Contingency planning 5.4 Marketing and Strategy: The Cultural Strategy, entire tourism service chain, taxi com- We will pursue a fair, sustainable What are the main strengths communication … shed a new light on the traditional which has been in place since 2018, panies, hotels and restaurants need to and meaningful pricing policy that is ap- and weaknesses of your project? 5.4.1 Please provide with an image of Nürnberg, add new facets needs to focus more on actual imple- be made more aware of the needs of propriate for the local cultural market How are you planning to overcome outline of the city’s intended marketing and tell new stories about the city, mentation and be equipped with international cultural tourists. (entrance fees and ticket prices, but also weaknesses identified? and communication strategy for the featuring the citizens of Nürnberg, more specific milestones, areas of Due to high hotel occupancy rates the price of transport and accommoda- European Capital of Culture year. for people from all over the world. responsibility and targets. during trade fairs, programme highlights tion etc., where we are able to influence in Nürnberg have been sched- … trigger a cultural rethink of this). STRENGTHS Cultural programme: In view of the uled so as not to clash with the most Nürnberg and the region. Strategy: A Cultural Strategy was de- large number of cultural events on The marketing and communication popular trade fairs and to exploit syner- Promotion and placement veloped with the involvement of more offer in Nürnberg, we must ensure strategy focuses on the people and on … show people that Nürnberg and gies with regional capacity. Raising awareness of and promot- than 500 cultural actors and adopted that this does not result in an over- communicating the philosophy, the the region are attractive locations ing the ECoC and all its events through as early as January 2018. abundance of events and publicly vision and the objectives of our bid. But to live and work in, especially for RISKS AND PRECAUTIONS online and offline channels lies at the administered cultural activities. Estab- how do we reach the people? The het- artists and creative professionals. Cultural programme: For the coming In the event of another city being heart of the PESO model-based com- lished formats must be reviewed to erogeneity of the target groups repre- years and, of course, the title year it- awarded the title we intend to contin- … help Nürnberg and the region munication strategy and distribution ensure they are still relevant and, sents one of the main challenges for any self, we have developed a programme ue transforming the city and region develop into an open, transcultural strategy (see below) and our audience where necessary, altered or adjusted marketing strategy. People from Nürn- bringing together actors from our lo- regardless. Should this occur, we will metropolis, with a presence in development chapter 4.2 chapter 4.3 to closely align them with the PAST berg, from the surrounding region, from cal cultural scenes and guests from formulate an alternative plan to im- Europe and the world, that will be FORWARD programme. We should Bavaria, Germany, Europe and around around the world to provide us with plement priority structural projects, seen as a cultural tourism hotspot Process allow local cultural operators and the the world should be excited and inspired cultural events of outstanding quality. including those that are part of the by 2025. Whether museums, hotels, theatres cultural and creative industries to bene- by the idea of the Capital of Culture. We Cultural Strategy. In any case, we will or individual artists – a multitude of local, European dimension: We have placed fit from links with businesses over the will initially focus on our core target … improve the perception of the draw on the experiences of former regional and international partners are Europe at the heart of our bid, some- long term. This would require us to groups – people from in and around local and regional cultural and bidding cities in the “Culture Next responsible for implementing our ECoC thing which is reflected in our partners, create more enabling spaces. Nürnberg, pupils and students, cultural creative industries and foster links Candidates Cities Network”. programme with its several hundred in our networks and in our programme. tourists and expats, and of course artists across Europe. European dimension: To increase projects. This means that we need to pay We will make time for Europe. Shortage of financial resources: In and creative professionals – and then their relevance, individual twinning … make Nürnberg known as a particular attention to ensuring efficient the event of budget shortfalls or bud- gradually expand our audiences. Outreach: Our ECoC bid has reached arrangements need to be more trailblazer when it comes to and consistent marketing processes get cuts (e.g. due to macroeconomic many of the city’s citizens. Our PAST strongly underpinned by project- addressing European issues. with our partners, between our partners developments) during the prepara- Nürnberg needs self-assurance, FORWARD project is actively sup- based cultural partnerships. We need and within the Capital of Culture organi- tion and implementation phases, we transformation, economic and environ- … make tourism in Nürnberg and ported by cultural actors from a variety to forge greater links between the re- sation. will conduct a risk assessment and mental prospects for the 21st century, the region sustainable by 2025. of areas, such as urban development, gion and actors in the cultural and draft an emergency plan with alter- viable new ideas for how to achieve civic engagement and the diverse creative industries. … make the Capital of Culture a People native financing models and prioritised togetherness and peaceful coexistence scenes of the cultural and creative unique and inspiring experience. Recruitment, onboarding and em- Outreach: 46 percent of the Nürnberg projects in the second phase of the bid. of the many. industries. ployee retention: throughout the ECoC population come from an international … strengthen Europe. Discontinuity of personnel: Past ex- project, our objective is to guarantee Management: There is broad political background. The project needs to be perience has shown that a disconti- that Nürnberg’s cultural activities and support for the project at the city, more relevant to the various commu- nuity of personnel between the bid As part of an integrated marketing events are managed with a high level of Free State of Bavaria and regional nities and these groups need to be in- phase and the preparation phase strategy, the philosophy, vision and ob- professionalism and to make Nürnberg level. The three largest political cluded more in the planning process. can lead to inadequate knowledge jective of our bid should be consistently a more attractive location for culture and groups on the current City Council, Citizens and cultural actors in the re- transfer and complicate the imple- communicated and embedded in all creativity. To achieve this, we aim to re- the Lord Mayor and the mayoral gion must be more closely involved in mentation of bid book content. Our areas of the Capital of Culture organisa- cruit the most motivated and skilled cul- candidates of the major parties (mu- the subsequent phases of the project. aim is obviously to have staff conti- tion. To achieve this, we will coordinate tural workers. We also want to inspire nicipal elections in 2020) have all ex- Management: To be more inclusive, nuity, but, to cover all eventualities, our communication and marketing, as people to join our volunteer programme. pressed their full endorsement of the given the size and number of munici- we will ensure that flawless project well as all tools available to us. We will Our personnel marketing, which also project. Formal City Council decisions, palities, we must focus on specific documentation, evaluation and pro- base these on an extended cultural extends to the cultural institutions in- Letters of Intent and regional decisions and selected projects to ensure the cess descriptions are already in place marketing concept and implement our volved in the programme, does not see underpin this support. efficiency and sustainability of ECoC during the application phase, and we strategy using a coordinated marketing employees as human resources, but as Capacity to deliver: Nürnberg is ideally activities in the region. We will also will set up CRM tools for better mix. people to be won over and motivated in placed to successfully implement the need to increase the number of staff contact management. Financial and the long term – people whose commit- projects it has planned as ECoC working on local and regional pro- intentional commitments are based Product ment is crucial for our success. We will, 2025. In the European Commission’s gramme development in the second on a formal and document-driven Our product comprises the PAST after all, depend on the support Cultural and Creative Cities Monitor, phase of the bid. process to secure binding obligation FORWARD programme (including of these people to publicise and raise Nürnberg is ranked fourth in the Converting the Bid Office, currently a and maximum transparency for future events, concerts, exhibitions, work- awareness of the ECoC. With their help, group of cities with 250,000 and staff unit of the Nürnberg Department project staff, volunteers and partners. shops, discussions and associated ser- we aim to take PAST FORWARD to 500,000 inhabitants. of Culture, into an independent com- vices), the European Capital of Culture Europe and to the world, adding new Nürnberg has excellent transport links pany will give us more flexibility to and the City of Nürnberg. The aim of our dimensions to today’s image of the city. for visitors from all over the world and carry out preparations. Another chal- product marketing will be to consistently And with their help we will make the an extensive tourist infrastructure lenge is our possible “plan B” – the manage and present what is actually a future image of Nürnberg more open with almost 19,000 hotel beds in the implementation of key projects that broad range of individual products as and inclusive, even going as far as to city and 107,000 in the region. we have identified as important and one unified brand and to guarantee high completely transform it. relevant – and securing necessary quality in all areas to meet the require- resources and infrastructure for this. ments of the ECoC programme.

52 5. MANAGEMENT 5. MANAGEMENT 53 Physical environment Our Tools These refer to our own Our Partners This module describes As part of our facilities’ policy, we channels and those that are close to us. our partnerships and cooperation with want to ensure a user experience that We are currently setting up a state-of- the media. We know that for the ECoC corresponds to the vision and strategic the-art website to welcome people who to succeed, close cooperation with all objectives chapter 1.3 of our bid – open- are already in Nürnberg and visitors forms of media at local, regional, nation- ness, participation, sustainability and from Europe and all over the world. This al and international levels will be vital. internationalisation – at ECoC offices, website will be closely linked to the We are, therefore, partnering up with TV but also at programme venues and at Nürnberg2025 app. The multilingual, stations, radio stations, daily, weekly tourist touchpoints, such as the railway multifunctional website and app are im- and trade press, online media and blogs, station or tourist information office. portant building blocks: they contain all and, in doing so, we will be looking to We strongly believe that this inte- the local information visitors might need the general press as well as specialist grated approach will enable us to achie- when in Nürnberg or planning a visit to publications from various disciplines. ve our goals. We will add more specific the city. Not only can you access details Companies today are also trans- goals, timelines and other initiatives to about the various programmes, about mitters of information. Nürnberg and the the overall strategy in the next phase of transport links and even read a blogzine surrounding region are home to interna- the bid. Our plans for this year and next about Nürnberg and the ECoC, the web- tional companies with long histories and include workshops with local and regional site and app also include some special traditions. Therefore, our planned part- cultural institutions, the Nuremberg features. Users can have fun exploring nerships will also have a positive impact Convention and Tourist Office, agencies the region, for example, or can try out on communication. Together we will and communication and marketing ex- our “Randomizer”. When activated, the reach a wide range of subject-specific perts to develop, refine and enhance our Randomizer directs users to randomly target groups around the world. And strategy accordingly. selected locations and events. who knows, these partnerships may We are currently building a modu- Our Tools also include our news- even result in the production of a new lar system for our corporate design, letter and social media channels which pen, shoe or game! which we will make available step-by- currently reach around 6,000 people One key communication project is step to all ECoC participants: this is and are constantly being updated and our cooperation with local and interna- achieved using a creative design frame- expanded. In addition to the Bid Office’s tional bloggers and influencers: “Bridg- work that allows participants to work media channels, there are other local ing Europe – Bridging Worlds” is our in- autonomously whilst being ‘accompa- media – in the cultural field, but also in fluencer (exchange) programme which nied’ and encourages creative commu- other areas – which also have a large aims to take PAST FORWARD to the nication within the system. Our colours, reach and provide us with active support. rest of the world. In 2020, we will invite forms, pictures and photos will be made bloggers and influencers on various available to everyone. This approach is Our People This includes anyone pertinent topics from Europe and other flanked by a campaign that playfully who shares content or talks about countries around the world to Nürnberg. asks what culture means to people. us offline and on social networks. Our The intention is to help them get to know People are closely linked to Our Tools the city and also talk about their home- Communication and because we will generate our content in towns and their travels in workshops distribution strategy cooperation with our supporters. This and discussions. In exchange, we will Our communication and distribution is where our open corporate design send bloggers and influencers from Rimini Protokoll: Do’s and Don’ts Nürnberg. strategy not only relies on the conven- comes into play. We are currently devel- Nürnberg and the region out into the A theatrical discovery of the city through tional formats, but will also employ oping campaigns that will take effect world to spread the idea of N2025, and the eyes of local children and youngsters, 2019 some more unusual methods. Our di- when they interact with the people living at the same time to inspire them to bring © Sebastian Autenrieth verse urban society together with visitors here and visitors from near and far. We new ideas back to Nürnberg on their re- to Nürnberg and the region possess an plan to cooperate with, inter alia, the turn. Ultimately, this isn’t something the inexhaustible potential to publicise the local photographic community and the participants should be doing in isolation. this close collaboration with EU institu- 5.4.2 How does the city plan to Capital of Culture both in person and street-art scene. We also launched the With this in mind, we would like to bring tions and experts that will not only stimu- highlight that the European Capital online in many countries and regions Instagram series “Humans of Nurem- them all together at different events late discussion but also act as a catalyst of Culture is an action of the European around the world. berg”, which tells the stories of people giving them opportunities to share their for action. POP-UP PAST FORWARD Union? The strategy behind our commu- living in and visiting Nürnberg. Based on experiences. Our aim is to extend the will take the ECoC initiative to other cities, nication system is borrowed from the the successful “Humans of New York” partnerships we’ve already established, both within and outside Europe. And will PESO Model used in the communica- series, it portrays the lives of people and to build exciting new relationships. strive to communicate the European It is very important to us that we tions industry. Three communication from Nürnberg and tells their stories. Union’s cultural urban development and communicate the role of the European systems intermesh and reinforce each After all, everyone has a story to be told. cultural participation approach clearly Union as the architect and contracting other: Our Tools, Our People, Our Part- and effectively to the public and the ex- authority for the City of Culture initiative ners. The interaction of these systems pert community. widely and consistently. The European will allow us to spread our messages far Union is incorporated in all of our and wide, ensuring they are heard loud We will endeavour to synchronise communication activities. As part of and clear throughout Europe and the PAST FORWARD programme with Local Lab Europe, we will invite a range around the world. projects funded by other EU programmes of different political representatives from (e.g. Creative Europe, INTERREG) and the Council of Europe, the European in so doing achieve mutually reinforcing Parliament and the Commission to communication effects that we hope will Nürnberg to take part in our events, increase the impact of EU measures in talks, workshops and panels, where we the fields of culture and cohesion. will work together to address issues such as urban development, the envi- ronment, mobility and migration from a European perspective. And it is precisely

54 5. MANAGEMENT 5. MANAGEMENT 55 All in all, Nürnberg will become a much property market has placed artists and The ECoC application will include more attractive city to live in, a city that creative professionals under even more improvements to and the necessary CAPACITY is forward-looking, a city that provides pressure, pushing them out of the market. strategic reorientation of the existing the space and opportunity for transcul- cultural infrastructure spanning three tural practices. For the city’s artists and creative areas: public space will be increasingly At the same time, however, Nürn- professionals the severe lack of produc- revitalised and transformed into natural TO DELIVER berg’s artists and creative professionals tion space is a serious issue. In terms of spaces of culture, new meeting and 6. find themselves in a precarious situa- presentation, the city is relatively well learning spaces will be created for the tion. The departure or insolvency of positioned although, here too, there is people of Nürnberg alongside new FREE STATE OF BAVARIA prominent industrial and service compa- definitely still room for improvement. creative space for artists and creative 6.1 Please confirm and supply On 5 July 2019, the Minister President 6.2 Please confirm and provide nies have left brownfields which, for the Many areas of the infrastructure need to professionals and, last but not least, se- evidence that you have broad and of Bavaria, Dr Markus Söder announced evidence that your city has or will have last ten years, have temporarily been be brought up to today’s standards and lected museums will undergo conceptu- strong political support and a sustain- at a joint press conference with the Lord adequate and viable infrastructure to used for cultural purposes but are now the city’s cultural programme requires a al overhauls to add a more international able commitment from the relevant Mayor of Nürnberg, Dr Ulrich Maly and host the title. increasingly being converted into com- fundamental overhaul. dimension. TAB 08 local, regional, and national public Head of the Department for Culture, 6.2.1 Explain briefly how the mercial development projects. The influx authorities. Prof Dr Julia Lehner that the Free State European Capital of Culture will make of people to the city and the attractive of Bavaria would be providing a total of use of and develop the city’s cultural 30 million euros should Nürnberg be infrastructure. Policy-makers and public authori- awarded the title. ties alike have welcomed the bid with TAB 08 open arms, receiving and facilitating it DEVELOPMENT OF CULTURAL INFRASTRUCTURE EUROPÄISCHE METROPOLREGION Our responses to questions 6.2.1 with interest and curiosity. They have NÜRNBERG (EMN) (above) and 6.3 (below) have been proven to be exceptionally willing and Our application has a decentralised combined: cooperative partners. The city of Nürn- Infrastructure/Venue Plan of action Sector Timeframe structure and follows a cooperative ap- berg and the state of Bavaria have com- Completion proach very much in keeping with the mitted to provide over 70 percent of the make-up of the EMN. On 3 May 2017, 6.3 In terms of cultural, urban planned budget of 85 million euros. The Infrastructure projects directly connected the 23 administrative districts and 11 and tourism infrastructure what are the with PAST FORWARD commitments and declarations of intent independent cities in the EMN took a projects (including renovation projects) received at municipal, regional and feder- unanimous decision to submit a joint that your city plans to carry out in con- New concept for the New exhibitions on the history of industrial work Culture Start of al state level have all been confirmed by application for the title. The Council of nection with the European Capital of Museum Industriekultur renovation by 2023 political decisions. the EMN on 19 July 2019 reaffirmed the Culture Action between now and the Reopening by 2025 THE CITY OF NÜRNBERG region’s support. year of the title? Haus des Spielens Opening of an interdisciplinary cultural centre on the Culture, cultural 2025 By summer 2019, the interested theme of play and games. It will become the European and creative In 2014–2015, the idea of applying municipalities and administrative dis- network hub for the games sector industries for the ECoC title in 2025 was first tricts in the region had expressed their As a major city of 536,000 inhabi- mooted in Nürnberg and the region. Kongresshalle Use as an international art and culture centre with Culture Pop-up intention to participate in the Capital tants with an extensive regional gallery spaces, performance spaces and studios for events in 2023 In spring 2016, representatives of Culture programme in the form of a catchment area, Nürnberg has an excep- the visual and performing arts Opening by 2025 of the cultural and creative industries Letter of Intent. Should Nürnberg make tionally diverse cultural infrastructure. formed the civic initiative #NUE2025 Alte Feuerwache 1 Participatory process to create spaces for the Cultural and 2024 the shortlist, the municipalities will con- One notable characteristic is the high which, through dialogue and construc- cultural and creative industries creative industries firm their interest with a second Letter of density of municipal, public and tive criticism, has supported the applica- QU1 U-Bahn line 1 to become a cultural venue: Culture and Ongoing from 2020 Intent (to be received by March 2020) in private museums in the city, not to men- tion process ever since. Repurposing public space public space which they will also state the level of tion its lively theatre scene including On 14 December 2016, Nürnberg financial support they plan to give. The several children’s theatres. With 14 City Council took the decision to enter financial resources provided by the theatre and opera seats per 1,000 inhab- Other relevant infrastructure projects already previously planned the application process for the title of region will be dedicated entirely to pro- itants, Nürnberg is ranked 3rd in Germa- and accelerated by ECoC European Capital of Culture 2025, as gramme funding in the respective city. ny. well as to establish a Bid Office and to By 31 August 2019, 40 Letters of Intent That said, (cultural) urban develop- Zukunftsmuseum New construction (branch of the Deutsches Museum Culture 2020 make financial resources to the tune of in Munich), science museum with a focus on had been received from administrative ment faces numerous challenges. A 5 million euros available for the bid the future of technology and society as a whole districts and municipalities, including all constant influx of people moving to the (2017-2020). 11 of the region’s independent cities. city and the rise in population density Technische Universität New construction for approx. 7,000 students at the Academia 2025 On 24 July 2019, the City Council Nürnberg interface between technology and the social sciences chapter 0.2 that comes in its wake make change approved, with a substantial majority, the a necessity. By 2025, former industrial Memorium of the Museum of recent and modern history: Culture and 2025 provision of a further 30 million euros for locations will have been transformed Nuremberg Trials Expansion and new concept public space the implementation phase in the event of FEDERAL REPUBLIC OF GERMANY into new residential areas housing more Nürnberg’s bid being successful. Zeppelintribüne and Structural conservation and development of the Culture and Opening as learning Only once the shortlisted cities have than 20,000 people, a new underground Zeppelinfeld on the former learning and meeting venue public space and meeting venue On 15 March 2020, municipal elec- been selected will the Federal Republic railway line will have been constructed Nazi Party Rally Grounds in 2025 tions will take place in Nürnberg. The of Germany officially comment on the in the south-west of the city, new “bike Completion mayoral candidates from the three financial resources it plans to allocate to highways” will have been built in the incrementally largest political parties in the current City by 2028 the European Capital of Culture project. EMN and several new parks and green Council have explicitly expressed their Based on a verbal statement, we can spaces will have appeared. Many parts Opera House In 2025, the public space will become a venue for Culture Tbd endorsement of the PAST FORWARD currently assume financial support to of the city will have been transformed (refurbishment) opera, theatre and ballet productions project, leading us to expect continued the tune of 20,000,000 euros from the beyond recognition. And in 2025, the New concert hall New construction, venue for musical performances Culture Tbd political support from the new city gov- national government. Technische Universität Nürnberg, the ernment in the 2020-2026 term of office. largest new university to be built in Ger- 8 new hotels New construction, additional 3,500 beds Tourism 2022 many in a decade, will open its doors.

56 6. CAPACITY TO DELIVER 6. CAPACITY TO DELIVER 57 FIG 11 SELECTED CONNECTIONS TO NÜRNBERG FREQUENCY AND TRAVEL TIME IN HOURS (figure in circle indicates weekly number of connections)

Hamburg >100

Cophenhagen >30 Dublin >20 Helsinki >20 Stockholm >20 Tallinn >20

Wrocław 14 London 12

Cologne >200 Kaunas 2 >100 Berlin

Frankfurt >200 Moscow >50 13 Warsaw Brussels >30 Amsterdam >30

8 7 6 5 4 3 2 1 N >100 Prague HOURS Paris >20 Zurich >20 Munich >200 7 Budapest 2 Timisoara Marrakesh 2 DANGER! High-voltage overhead power lines © Michael Lyra Valletta 2 Ljubljana >20

>20 Istanbul Kiev >20 Zadar 2 >50 Vienna TAB 10 Lisbon >30 Sofia >20 Belgrade >20 ACCOMODATION CAPACITY OF NÜRNBERG AND REGION (EMN) Athens >30 Data: November 2017–October 2018 Madrid >50 Rome >50 Tel Aviv >20 Open Available beds Overnight stays Share of guests Occupancy Average length 14 Innsbruck establishments (not including by guests from abroad rate of stay 14 Venice campsites)

Nürnberg 153 18,754 3.6 million 34% 52% 1.8 days Dubai >20 Region 2,384 107,453 16.6 million 19% 39% 2.1 days

direct flight flight with 1 stop direct bus direct train

Nürnberg, with the average stay in the TAB 09 6.2.3 What is the city`s absorption city being less than two days. This is ACCOMODATION FACILITIES capacity in terms of tourists’ accommo- something we want to change. By apply- NÜRNBERG dation? ing for the title of European Capital of major cities can be reached within an Culture, Nürnberg hopes to become Hotel star Number of hotels TAB 08 The Opera House, which 6.2.2 What are the city’s assets hour and a half from Nürnberg. Our in- a new kind of destination: a city and a category in category opened in 1905, will be completely re- in terms of accessibility (regional, TAB 09 & 10 Nürnberg is one of tention is to establish a regular direct region capable of tapping into new po- furbished in the next few years, and this national and international transport)? Germany’s top ten travel destinations. 55 “Culture Shuttle” service to our Slovenian tential and attracting new target groups; work will extend beyond 2025. In the In 2018, accommodation facilities record- ECoC sister city. chapter 3.3 The ECoC a city that stands for sustainable and Capital of Culture year, the Opera ed 3.6 million overnight stays. A third of 28 year will also see us build on the respectful cultural tourism. House will therefore not be available as FIG 11 From motorways to cruise all our visitors come from abroad. Nürn- mobility concept initiated as part of the a venue. This is obviously unfortunate, ships, Nürnberg has superb connec- berg is a major city of exhibitions, with 1 Evangelische Kirchentag (Evangelical We will be planning our activities but at the same time it offers us a tions with national and international more than 80 trade fairs and conven- Church Assembly) which Nürnberg will with all this in mind – ensuring that our unique opportunity to develop a “Musik- transport networks. Every single day tions taking place between January Camping 1 be hosting in 2023. programme highlights don’t clash with theater der Gegenwart”, to experiment 150 intercity or intercity express (ICE) and December. During these trade fairs, current peak visitor periods. with different methods and approaches trains stop in Nürnberg. hotel rooms are understandably hard Couchsurfing 11,756 in closed and public spaces, to try out Nürnberg can be reached by air to come by. Nürnberg is a very busi- profiles new forms of music theatre and to reach from 40 European and 7 non-European ness-centred destination. 70 percent of Airbnb 1,959 out to completely new audiences – cities, with direct flights to the upcoming all visitors travel to the city on business, accommodation making sure we don’t deter our more Capitals of Culture, Timisoara and while leisure travellers make up as little units traditional opera audiences of course. Kaunas, and to the first African Capital as 30 percent. Compared to other, similar The State Opera will explore the whole of Culture, Marrakesh. The journey from destinations, far fewer visitors give city, with all the opportunities it has to the airport to the city centre takes 10 “culture” as their reason for coming to offer. short minutes on Germany’s only driver- less underground train. The regional public transport network is both exten- sive and efficient and all the region’s

58 6. CAPACITY TO DELIVER 6. CAPACITY TO DELIVER 59 ADDITIONAL 7. INFORMATION

IMPRINT TRANSLATION AND Stadt Nürnberg PROOFREADING Dr Ulrich Maly, Christine O’Donnell, LORD MAYOR translation and proofreading Prof Dr Julia Lehner, Carla Welch, HEAD OF THE DEPARTMENT FOR CULTURE translation and proofreading Susan Grouchy, EDITORIAL OFFICE proofreading N2025 BID OFFICE Olivia Barth-Jurca PICTURE CREDITS Nico Degenkolb p. 4 Stadtarchiv Nürnberg, A49-I-He-2390 Tanja Ehrlein p. 28 Stadtarchiv Nürnberg, L1141Q-4 Andreas Kist p. 29 Stadtarchiv Nürnberg, L2033-2 Birgit Korder Maria Rink DESIGN Sandra Song DKdL Hannah Straub Prof Dr Hans-Joachim Wagner PRINT HEAD OF THE BID OFFICE L/M/B Druck

Our special thanks go to BOOKBINDING the staff at the city administration, Handbuch in particular ATELIER FÜR PAPIERGESTALTUNG Dr Martina Bauernfeind Annekatrin Fries ENVIRONMENTAL RESPONSIBILITY Hannes Hinnecke Printed in line with the EU Ecolabel criteria. Olaf Klumpp-Leonhardt Elisabeth Ries Michael Ruf

We would equally like to thank Gottfried Wagner, our faithful supporter and friend, who has been with us every step of the way over the past two years.

BOARD OF ADVISERS ACKNOWLEDGEMENTS Holger Bergmann We would like to thank all those who have supported the Thomas Böhm bid process over the past two years: those who brought Tunçay Kulaoğlu project proposals and other ideas to the table, those who Jagoda Marinić provided the Bid office with valuable criticism that identified Christine M. Merkel problems and offered solutions, those who supported us Samir Odeh-Tamimi at various events, or simply encouraged us to pursue Prof Dr Jochen Sander Nürnberg’s future and never give up on finding our city’s Renate Schmidt path PAST FORWARD. Furthermore, we would like to Prof Dr Dr Thomas Sternberg thank our fellow bidding cities for their openness, hospitality Dr Oscar Schneider and the collegial exchange.

REGION Special thanks go to the Kulturstiftung der Länder for their Council of the helpful consulting during the bidding process. Europäische Metropolregion Nürnberg President of the Council: Andreas Starke LORD MAYOR OF THE CITY OF BAMBERG

60 7. ADDITIONAL INFORMATION “A. H.” © Nora E. Gomringer