The 54th edition of the High Desert Report is dedicated to the memory of Willie Pringle Spring 2015 l Volume 54 The RADCO CompaniesHigh Desert Report An economic overview of the High Desert region affiliated with The Bradco Companies, a commercial real estate group I wish to welcome As a part of our history, in late 1992, cial broker ever inducted, and I am very our current, future, when a friend of mine, Ms. Cele Under- humbled to be a part of this great hon- and long stand- wood, then an Associate with the Keith orary society for the advanced and land ing subscribers and Companies, a company with which we economics. sponsors of the shared office space, suggested that, with We also had a delay in this edition with 54th Edition of the all the development, bus tours and sem- the recent addition of a new member of Bradco High Des- inars in Southern California, we create our family, Mr. Parker Sinibaldi, Ms. ert Report, the first a newsletter. Having no knowledge of Kaitlin Alpert’s son. Parker was born on and only economic how to do a newsletter, I contacted my December 9, 2014, and Ms. Alpert has overview of the long-time friend and mentor, Dr. Alfred just been able to return to work to as- High Desert region, covering the north- Gobar, then Chairman of Alfred Gobar sist us on the Bradco High Desert Re- ern portion of San Bernardino County & Associates (Brea/Anaheim, Califor- port and many of the other endeavors and the Inland Empire. nia). that we have. In the meantime we were With Dr. Gobar’s continued encourage- blessed with the addition of Ms. Tailor Inside This Issue ment to take a leading role within the Titus, who joined our firm on a tempo- High Desert region, we moved forward rary basis and has now become a full- with the first ever newsletter to cover time member of our family. Inland Empire Film Commission ......... 2 the High Desert region, the Cities of Ad- Caltrans Transportation Improvements . On a sad note, elanto, Apple Valley, Barstow, Hesperia, on January 6, in the High Desert ............................ 5 and Victorville; the first one to properly Most HD Home Values Trending up .... 6 2015, we lost a portray the High Desert’s economy and dear friend of Tapestry Master-Planned Community ... 8 its great assets. Momentum is Ours ............................. 11 the High Desert Science: A key to Water Management . 11 Since then, Dr. Gobar has continually and, most im- Housing the Future: Availability = supplied some of the greatest articles to portantly, Victor Affordability ...................................... 12 the Bradco High Desert Report since its Valley Com- Change to California Revenue and Tax inception in May of 1993. He has con- munity College Code .......................................................13 tributed articles all the way through our District. His High Desert Detention Center ............ 14 52nd Edition, but due to a recent 7 year name was Mr. 2014 Report County Residents Receiving battle with cancer, was unable to prepare Willie Pringle. Aid Distribution by Cities .............. 15 an article in his normal and professional From the early Are Nonprofits and Businesses manner. days when I moved to the High Desert in Similar? ............................................17 Dr. Gobar is in his 7th year of battling mid-1988, Willie Pringle was always a MDAQMD’s Highest Honor Awarded to cancer and doing quite well. When gentlemen who was “bigger than life.” Local Compainies .............................. 18 the doctors told him that they thought I knew him and the many roles that he IEEP Working to Put Inland Empire on he would lose a substantial amount of held throughout the region, all based on California Leaders’ Radar ............... 19 weight, they forgot that Dr. Gobar is 1 education, with a deep and long-founded In the Wake of Redevelopment ........... 21 of the most unique people I have ever love for his college, Victor Valley Com- SanBag Keeping the High Desert Moving met and, undoubtedly, one of the most munity College District. in the Right Direction ......................... 23 EDD Employment Graph ...................... 25 unique people that they have ever met. Willie had a life-long service record in Comparative Market Analysis .............. 26 He has actually gained 14 pounds, looks the community and continued to stay VVC Serving the High Desert for 54 great, and still has a great sense of hu- active in service-leadership roles. mor. Years ................................................. 27 He served as a member of the Board of Jay Obernolte 33rd Assembly District He recently spoke (6 months ago) at Trustees for Victor Elementary School Legislative Update ............................31 Lambda Alpha, the Orange County District from 1994-2009. In addition to City Update Chapter, which I am the only commer- Adelanto .......................................... 32 continued on page 29 Town of Apple Valley ..................... 32 To receive your FREE online subscription to Barstow ............................................ 33 Hesperia ........................................... 34 The Bradco High Desert Report register today at: Victorville ........................................ 35 www.TheBradcoCompanies.com/register The Bradco High Desert Report 760.951.5111 • Fax: 760.951.5113 • www.TheBradcoCompanies.com • email: [email protected] 2 High Desert Report An economic overview How does the Inland Empire Film Commission make it so easy? By Sheri Davis - Director The High Desert still remains the number Some of the smaller films shot were Master Recruiter, USA Network Series one desert location for the Film Industry “Nothing Like Romance” shot in Oro Promo for “Dig,” American Eagle and in California. Why you ask? It is really a Grande, “The Executer,” shot in Yermo, California Lottery. Then, of course, simple answer – terrific light, diversity of and “Zeroville,” shot at the Barstow we had many of the car agencies return locations (from a mountain community Drive-in. We are very hopeful that the for that special desert look…Subaru, to the vast sand dunes at Dumont) as new incentive bill AB1839 that passed Lamborghini, BMW, Mercedes Benz, well as experienced crew and service allowing $330 million a year for five Hyundai, and Dodge Viper, among providers. Also, the film industry (5) years to be used as an incentive to many other products. The locations gets ease of permitting with the Inland keep filming in California. This renewal ranged from communities like Yermo Empire Film Commission which serves and revision of the State Film Incentive to Baker, from Barstow to Wrightwood, as the One Stop Permit Agency for the program bumps the 20% incentive to 25% from Lucerne Valley to Trona. Watch County of San Bernardino, the United for films shooting outside the 30-mile for these commercials and enjoy your States Forest Service and the Bureau of zone around Hollywood (more details locations being introduced to the world. Land Management. How does the Film below). Hopefully, this will encourage Commission make it so easy? They have production to come to the High Desert. Still Photography: Still photographers some very important partners whose still consider the High Desert lighting support is key to successful filming in Reality Television: Reality TV still and diversity to be perfect for their the High Desert. The Barstow Bureau of enjoys filming in the High Desert region requirements. 62 still photography Land Management leadership and staff with 14 shows such as “Top Gear,” Jay shoots for both national and international deserve a medal for their excellence in Leno’s untitled new show, “Masterchef,” products like Gala Paris, Macy’s, assisting filming. This office is exemplary “Sand Master,” “Die Trying: Gates Prestige Magazine, Nissan Frontier, and should be the role model for other of Hell,” “Storage Wars,” and “IQ Lexus, Top Gear Clothing, American BLM field offices. County Supervisor Challenge,” to name just a few of the Eagle, Show Me Your Mumu, ESPN Lovingood from the First District and shows. Magazine, Engelbert Strauss Workwear, Arch Motorcycles, W Magazine, Urban Supervisor Rutherford from the Third Commercials: 56 commercials selected District are very supportive partners Outfitters and Grip (a German TV car locations in the High Desert. The dry magazine) are some the highlights. to the film commission and are great lakes in the county still attract the largest proponents of filming in their districts. numbers of commercials with El Mirage Music Videos: The region enjoyed a Filming Update For 2014 Dry Lake leading with 17 commercials. huge increase in music videos over the Here are a few commercials that did previous year. There were 35 music Feature Films: 11 feature films selected NOT involve the automobile industry: videos shot throughout the High Desert. locations from El Mirage Dry Lake GE, Icon Health, Water Future, 7 Jeans, Have you ever wondered about all of to the Dumont Dunes. The pattern of Megane-ichiba sunglasses. Other dry the music videos that you have seen and studio features shooting out of state lakes like Soggy, Silurian, Lucerne, thought look like your area. Well, here for most of their production continued Rabbit and Coyote also attracted their are just a few for your viewing pleasure through 2014 as they secure incentives, fair share of commercials like Blacklist – just go to the URLs below and enjoy a both in other states and other nations. Olympics, Golden Girls, Pokémon continued on page 3 THE BRADCO HIGH DESERT REPORT Publisher: Mr. Joseph W. Brady, CCIM, SIOR Editors: Ms. Kaitlin Alpert, Ms. April Tyler, Ms. Jenny Margotta, Ms. Tailor Titus, and Mr. Seth Neistadt Editor Emeritus: Mr. Lowell Draper Printed & Designed by One Stop Printers & Direct Mail Service E-Mail Version by Axiom Media Inc. P.O. Box 2710, CA 92393-2710 760.951.5111 BSN Ext. 100 l 760.951.5113 FAX www.TheBradcoCompanies.com l e-mail to: [email protected] Free E-Mail subscription with online registration For a free subscription visit www.thebradcocompanies.com/register Postage paid in Victorville, CA l Send address changes to above.