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2020 MEDIA KIT Live 2020 MEDIA KIT Live. Local. Leading. At ARG we bring tens of thousands of listeners to your brand every week with creative commercials, lively and fun events, and powerful digital products. Start turning prospects into brand-loyal customers! Table of Contents Introduction........................................................2 Mix 96.5 Station Elements...............................4 Mix 96.5 Power Points......................................5 Mix 96.5 Features..............................................6 105.9 The Mountain Station Elements..........7 105.9 The Mountain Power Points…………......8 105.9 The Mountain Features..........................9 98.1 The River Station Elements..................10 98.1 The River Power Points……....................11 98.1 The River Features..................................12 WISE Sports Station Elements......................13 WISE Sports Power Points……….....................14 WISE Sports Features.....................................15 Rewind 100.3 Station Elements...................16 Rewind 100.3 Power Points…………….…………17 105.5 The Outlaw Station Elements.............18 105.5 The Outlaw Power Points…….…………..19 Pure Oldies 97.3 Station Elements...............20 Pure Oldies 97.3 Power Points…………...……..21 The 828.com Interactive Digital Services...22 Why ARG?..........................................................23 We’re Known....................................................24 Radio Drives Search........................................25 Category Search Lift…………………….…………….26 Traditional Media………………………….….………..27 Radio Top Reach Medium……………….………....28 Compelling Creative………………….………….…….29 Share of Voice…………………...............................30 A Good Commercial………………….…………………31 Shorter Ads………………………………………………….32 Online. On Air. On Target…………………………….33 Contact Us…………………………………………………..34 HOT ADULT CONTEMPORARY AM Drive: Tammy & Kipper Hear today’s hottest music artists. Lock in daily for the Mid-Day: latest music and entertainment news. Stay current with Crystal what’s trending in pop culture. Listen daily and play along with the biggest contests for the best prizes in the AVL! PM Drive: Featuring local hosts all day, starting with “The Morning Tiff & Jordan Mix” with Tammy & Kipper, MIX 96.5 connects the music & personalities to loyal local community of listeners. Program Director: Want to reach active reach women with a message about Neal Sharpe your product or service? --Look to MIX 96.5 first! GENDER: FEMALE 64% MALE 36% (828) 259-9695 TARGET DEMO: Adults 18+ LIVE & LOCAL @MIX965 INCOME: $50K+ (67%) ON AIR – ONLINE – ON SITE @MIX965 @MIX965 An Asheville Radio Group Station myMIX965.com POWER POINTS Core Artists include Maroon 5, Katy Perry, Lady Gaga, Bruno Mars, Taylor Swift, Ed Sheeran, Train, Adele, Imagine Dragons Call letters: WOXL-FM, WOXL-HD, MIX 96.5 features local hosts all day! Format: Hot Adult Contemporary Target Listener’s include Decision Makers, (HOT AC) Influencers, Women with Families, Active Tagline: Asheville’s Hit Music Station! Female Consumers on the go! Website: myMIX965.com Primary Focus: Women 25-54 Tammy & Kipper Crystal M-F, 6a-10a M-F, 10a-3p Go to > Faces of Radio > On-Air Personalities tab for Bio’s OUR OFFICES 1190 Patton Ave Asheville, NC 28806 Tiff & Jordan voice: 828-259-9695 M-F, 3p-7p fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES CLASSIC ROCK… America’s most resilient music format. Classic Rock has stood the test of time and continues to dominate the radio landscape. 105.9 The Mountain garners a large base of active adults who gravitate to Classic Rock music as the soundtrack of their lives. 65% 35% $50k+ Program Director: MALE FEMALE (70%) Neal Sharpe AM Drive: TARGET DEMO: Brian Blades & Crystal Adults 25-64 Mid-Day: Neal Sharpe PM Drive: Aaron LaFalce ON AIR ONLINE ON SITE TheMountain.com An Asheville Radio Group Station POWER POINTS Core Artists include AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith Target Listeners include Decision Makers, Call letters: WTMT-FM, WTMT-HD, Influencers, and Male Consumers 25-54 Asheville, NC years old. Format: Classic Rock As the soundtrack of their lives, Your Tagline: 105.9 the Mountain ROCKS! Business benefits from a large, stable fan Website: 1059theMountain.com base with disposable money to spend. Primary Focus: Men 25-54 Blades & Crystal Neal Aaron M-F, 6a-10a M-F, 10a-2p M-F, 2p-6p Go to > Faces of Radio > On-Air Personalities tab for Bio’s OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES Adult Album Alternative (AAA) Designed for the true music aficionado, 98.1 The RIVER delivers an authentic blend of old and new music. Boredom…is never on the menu. We’re All About the Music. 58% 42% $50k+ MALE FEMALE (73%) TARGET DEMO: Adults 25+ Program Director: Miles Olson ON AIR ONLINE ON SITE 981theRIVER.com An Asheville Radio Group Station POWER POINTS Designed for the true music aficionado and the musically adventurous, who feel Call letters: WOXL-HD2, connected to Asheville and its vibrant local Asheville, NC music scene. Format: Adult Album Alternative We deliver quality music, both old and new. Tagline: Different is Good The presentation is “NPR-like” with no goofy Website: 981theriver.com contests or obnoxious sound effects. Primary Focus: Adults 35-54 WHITLEY MILES JOSH M-F, 8a-1p M-F, 1p-6p Sa-Su 2p-8p Go to > Faces of Radio > On-Air Personalities tab for Bio’s OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES Additional Features include: Marley Mondays Woodsongs Weekend Program Putumayo World Music Weekend Acoustic Cafe Weekend Program Tasting Room Green Tip of the Day WISE OURALL-STAR LINE UP PLAYER STATS GENDER: MALE 78% 6a-9a FEMALE 22% TARGET DEMO: Adults 25+ 9a-12n INCOME: YOUR $50K+ (73%) RBI (Return Batted In): ASHEVILLE Best in the League! 12n-3p SPORTS Completion Rate %: LEADER. THE 99.99% WISE GUYS (828) 259-9695 3p-6p WITH PAT RYAN @WISESportsradio @WiseSportsRadio WiseSportsRadio.com An Asheville Radio Group Station POWER POINTS Target Listener’s include active and loyal sports fans, predominantly male (approximately 80%), decision makers, homeowners with income of $50K or more. WISE Sports Radio is WNC's Leader in Sports Call letters: WISE-FM/AM Talk. The WISE Sports Network can be found on 1310AM, 970AM and 102.9FM. Format: Live Sports & Sports Talk Tagline: Your Asheville Sports Leader! The station features the #1 and #2 National Sports Talk Shows in Dan Patrick and The Website: WISEsportsradio.com Herd with Colin Cowherd, as well as, Primary Focus: Men 25-64 Asheville’s only local daily sports-talk show, The WISE Guys with Pat Ryan. Weekend programming includes the Mountain Sports Show, the Kickoff Express, plus, LIVE Sports Coverage with Play-By- Play for the NFL, Asheville High School Football, and NCAA Football & Basketball. Go to > Faces of Radio > On-Air Personalities OUR OFFICES tab for Bio’s 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES CLASSIC HITS No need to break out the cassette tapes, we’ve got you covered! 62% FEMALE REWIND 100.3 plays Asheville’s all-time % MALE 38 favorites from the 70’s and 80’s. TARGET DEMO: Artists include the Beatles, Elton John, Adults 35+ Stevie Wonder, CCR, Chicago, Hall & Oates, INCOME: and many more! 50K+ (72%) REWIND is specifically designed in sound and presentation to meet the market’s ever-increasing boomer population. RewindAsheville.com An Asheville Radio Group Station POWER POINTS Core Artists include Elton John, Madonna, Stevie Wonder, Billy Joel, Whitney Houston, Hall & Oates, Huey Lewis & The News, Eagles, Prince, Queen, Journey, Bon Jovi, Fleetwood Mac, Chicago Target Listener’s include Baby Boomers; a Call letters: WTMT-HD2 somewhat balanced mix of males/females, Format: Classic Hits decision makers, homeowners with higher Tagline: Carolina’s Greatest Hits! than average disposable income. Website: RewindAsheville.com The Sing-along station in Asheville. Pull up Primary Focus: Adults 35-64 to any traffic light, look to the left and right, smile back at the other drivers, then sing along with new friends! OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. OUTLAW COUNTRY Legendary artists include: Waylon Jennings Willie Nelson George Strait Hank Williams Young Guns include: Toby Keith Honky Tonk, Classic Country, Rock-A-Billy, Southern Rock …it’s all found in the DNA Tim McGraw that makes this bad boy live up to its name! Kenny Chesney Zack Brown 59% MALE 41% FEMALE Southern Rock includes: Allman Brothers TARGET DEMO: INCOME: Marshall Tucker Adults 35-64 50K+ (68%) …and of course Lynyrd Skynyrd OutlawAsheville.com An Asheville Radio Group Station POWER POINTS 105.5 The Outlaw is comprised of the artists that made country music famous. Core Artists include Willie Nelson, Waylon Jennings, George Strait, Reba McEntire, Johnny Cash, Hank Williams, Jr. Call letters: WTMT-HD3 Target Listener’s include Baby Boomers; a Format: Classic Country higher male listenership, homeowners and Tagline: Country Legends & Great decision makers further along in their Country Artists! career with a higher than average income. Website: AshevilleOutlaw.com 105.5 The Outlaw has an edge, and attitude Primary Focus: Adults 35-64 to spare. Country music legends, along with today’s young guns, share the airwaves, creating a balance of bad-boy …and cool. If we ain’t country –there ain’t a cow in Texas! OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. PURE OLDIES The Greatest Hits from the 50’s & 60’s Pure Oldies 97.3 is like having the founding artists enshrined in the Rock Hall of Fame all 56% FEMALE together in one spot. 44% MALE The British Invasion, The Motown Sound, TARGET DEMO: along with a guy who lived in Graceland, are found here.
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