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Home , Adult album alternative, Classic Hits, Music Station

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Start turning prospects into brand-loyal customers! Table of Contents Introduction...... 2 Mix 96.5 Station Elements...... 4 Mix 96.5 Power Points...... 5 Mix 96.5 Features...... 6 105.9 The Mountain Station Elements...... 7 105.9 The Mountain Power Points…………...... 8 105.9 The Mountain Features...... 9 98.1 The River Station Elements...... 10 98.1 The River Power Points……...... 11 98.1 The River Features...... 12 WISE Sports Station Elements...... 13 WISE Sports Power Points………...... 14 WISE Sports Features...... 15 Rewind 100.3 Station Elements...... 16 Rewind 100.3 Power Points…………….…………17 105.5 The Outlaw Station Elements...... 18 105.5 The Outlaw Power Points…….…………..19 Pure 97.3 Station Elements...... 20 Pure Oldies 97.3 Power Points…………...……..21 The 828.com Interactive Digital Services...22 Why ARG?...... 23 We’re Known...... 24 Radio Drives Search...... 25 Category Search Lift…………………….…………….26 Traditional Media………………………….….………..27 Radio Top Reach Medium……………….………....28 Compelling Creative………………….………….…….29 Share of Voice…………………...... 30 A Good Commercial………………….…………………31 Shorter Ads………………………………………………….32 Online. On Air. On Target…………………………….33 Contact Us…………………………………………………..34 HOT ADULT CONTEMPORARY

AM Drive: Tammy & Kipper Hear today’s hottest music artists. Lock in daily for the Mid-Day: latest music and entertainment news. Stay current with Crystal what’s trending in pop culture. Listen daily and play along with the biggest contests for the best prizes in the AVL! PM Drive: Featuring local hosts all day, starting with “The Morning Tiff & Jordan Mix” with Tammy & Kipper, MIX 96.5 connects the music & personalities to loyal local community of listeners. Program Director: Want to reach active reach women with a message about Neal Sharpe your product or service? --Look to MIX 96.5 first!

GENDER: FEMALE 64% MALE 36% (828) 259-9695 TARGET DEMO: Adults 18+ LIVE & LOCAL @MIX965 INCOME: $50K+ (67%) ON AIR – ONLINE – ON SITE @MIX965

@MIX965

An Asheville Radio Group Station myMIX965.com POWER POINTS

 Core Artists include , , , , , , Train, , Imagine Dragons

Call letters: WOXL-FM, WOXL-HD,  MIX 96.5 features local hosts all day! Format: Hot Adult Contemporary  Target Listener’s include Decision Makers, (HOT AC) Influencers, Women with Families, Active Tagline: Asheville’s Hit Music Station! Female Consumers on the go! Website: myMIX965.com Primary Focus: Women 25-54

Tammy & Kipper Crystal M-F, 6a-10a M-F, 10a-3p

Go to > Faces of Radio > On-Air Personalities tab for Bio’s

OUR OFFICES 1190 Patton Ave Asheville, NC 28806 Tiff & Jordan voice: 828-259-9695 M-F, 3p-7p fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES … America’s most resilient music format. Classic Rock has stood the test of time and continues to dominate the radio landscape. 105.9 The Mountain garners a large base of active adults who gravitate to Classic as the soundtrack of their lives.

65% 35% $50k+ Program Director: MALE FEMALE (70%) Neal Sharpe AM Drive: TARGET DEMO: Brian Blades & Crystal Adults 25-64 Mid-Day: Neal Sharpe PM Drive: Aaron LaFalce ON AIR ONLINE ON SITE TheMountain.com An Asheville Radio Group Station POWER POINTS

 Core Artists include AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and

 Target Listeners include Decision Makers, Call letters: WTMT-FM, WTMT-HD, Influencers, and Male Consumers 25-54 Asheville, NC years old. Format: Classic Rock  As the soundtrack of their lives, Your Tagline: 105.9 the Mountain ROCKS! Business benefits from a large, stable fan Website: 1059theMountain.com base with disposable money to spend. Primary Focus: Men 25-54

Blades & Crystal Neal Aaron M-F, 6a-10a M-F, 10a-2p M-F, 2p-6p

Go to > Faces of Radio > On-Air Personalities tab for Bio’s

OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES Adult Album Alternative (AAA) Designed for the true music aficionado, 98.1 The RIVER delivers an authentic blend of old and new music. Boredom…is never on the menu. We’re All About the Music.

58% 42% $50k+ MALE FEMALE (73%) TARGET DEMO: Adults 25+

Program Director: Miles Olson ON AIR ONLINE ON SITE 981theRIVER.com An Asheville Radio Group Station POWER POINTS

 Designed for the true music aficionado and the musically adventurous, who feel Call letters: WOXL-HD2, connected to Asheville and its vibrant local Asheville, NC music scene. Format: Adult Album Alternative  We deliver quality music, both old and new.

Tagline: Different is Good  The presentation is “NPR-like” with no goofy Website: 981theriver.com contests or obnoxious sound effects. Primary Focus: Adults 35-54

WHITLEY MILES JOSH M-F, 8a-1p M-F, 1p-6p Sa-Su 2p-8p

Go to > Faces of Radio > On-Air Personalities tab for Bio’s

OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES

Additional Features include: Marley Mondays Woodsongs Weekend Program Putumayo Weekend Acoustic Cafe Weekend Program Tasting Room Green Tip of the Day WISE OURALL-STAR LINE UP PLAYER STATS GENDER: MALE 78% 6a-9a FEMALE 22% TARGET DEMO: Adults 25+ 9a-12n INCOME: YOUR $50K+ (73%) RBI (Return Batted In): ASHEVILLE Best in the League! 12n-3p SPORTS Completion Rate %: LEADER. THE 99.99% WISE GUYS (828) 259-9695 3p-6p WITH PAT RYAN @WISESportsradio

@WiseSportsRadio WiseSportsRadio.com An Asheville Radio Group Station POWER POINTS

 Target Listener’s include active and loyal sports fans, predominantly male (approximately 80%), decision makers, homeowners with income of $50K or more.

 WISE Sports Radio is WNC's Leader in Sports Call letters: WISE-FM/AM Talk. The WISE Sports Network can be found on 1310AM, 970AM and 102.9FM. Format: Live Sports & Sports Talk Tagline: Your Asheville Sports Leader!  The station features the #1 and #2 National Sports Talk Shows in Dan Patrick and The Website: WISEsportsradio.com Herd with Colin Cowherd, as well as, Primary Focus: Men 25-64 Asheville’s only local daily sports-talk show, The WISE Guys with Pat Ryan.

 Weekend programming includes the Mountain Sports Show, the Kickoff Express, plus, LIVE Sports Coverage with Play-By- Play for the NFL, Asheville High School Football, and NCAA Football & Basketball.

Go to > Faces of Radio > On-Air Personalities OUR OFFICES tab for Bio’s 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. FEATURES CLASSIC HITS

No need to break out the cassette tapes, we’ve got you covered! 62% FEMALE REWIND 100.3 plays Asheville’s all-time % MALE 38 favorites from the 70’s and 80’s. TARGET DEMO: Artists include the Beatles, , Adults 35+ , CCR, Chicago, Hall & Oates, INCOME: and many more! 50K+ (72%) REWIND is specifically designed in sound and presentation to meet the market’s ever-increasing boomer population.

RewindAsheville.com An Asheville Radio Group Station POWER POINTS

 Core Artists include Elton John, , Stevie Wonder, , , Hall & Oates, Huey Lewis & The News, Eagles, , Queen, Journey, , Fleetwood Mac, Chicago

 Target Listener’s include Baby Boomers; a Call letters: WTMT-HD2 somewhat balanced mix of males/females, Format: Classic Hits decision makers, homeowners with higher Tagline: Carolina’s Greatest Hits! than average disposable income. Website: RewindAsheville.com  The Sing-along station in Asheville. Pull up Primary Focus: Adults 35-64 to any traffic light, look to the left and right, smile back at the other drivers, then sing along with new friends!

OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. Legendary artists include: Waylon Jennings Willie Nelson George Strait Hank Williams Young Guns include: Toby Keith Honky Tonk, Classic Country, Rock-A-Billy, …it’s all found in the DNA Tim McGraw that makes this bad boy live up to its name! Kenny Chesney Zack Brown 59% MALE 41% FEMALE Southern Rock includes: Allman Brothers TARGET DEMO: INCOME: Marshall Tucker Adults 35-64 50K+ (68%) …and of course Lynyrd Skynyrd OutlawAsheville.com An Asheville Radio Group Station POWER POINTS

 105.5 The Outlaw is comprised of the artists that made famous.

 Core Artists include Willie Nelson, Waylon Jennings, George Strait, Reba McEntire, Johnny Cash, Hank Williams, Jr. Call letters: WTMT-HD3  Target Listener’s include Baby Boomers; a Format: Classic Country higher male listenership, homeowners and Tagline: Country Legends & Great decision makers further along in their Country Artists! career with a higher than average income. Website: AshevilleOutlaw.com  105.5 The Outlaw has an edge, and attitude Primary Focus: Adults 35-64 to spare. Country music legends, along with today’s young guns, share the airwaves, creating a balance of bad-boy …and cool.

 If we ain’t country –there ain’t a cow in Texas!

OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. PURE OLDIES

The Greatest Hits from the 50’s & 60’s

Pure Oldies 97.3 is like having the founding artists enshrined in the Rock Hall of Fame all 56% FEMALE together in one spot. 44% MALE The , The Motown Sound, TARGET DEMO: along with a guy who lived in Graceland, are found here. Can’t you just hear the screams Adults 55+ for The Beatles, The Beach Boys, Supremes, INCOME: Elvis, Little Richard, and Herman’s Hermits? 50K+ (75%) Connect daily with PURE OLDIES 97.3 for good vibes and happy musical memories.

(828) 259-9695 WOXL-HD3 PureOldies.com An Asheville Radio Group Station POWER POINTS

Call letters: WOXL-HD3 Format: 50’s & 60’s Hits Tagline: Good times. Great Oldies! Website: PureOldies.com Primary Focus: Adults 55+

 Core Artists include Elvis, The Beatles, The Supremes, Aretha Franklin, Chuck Berry, Herman’s Hermits, The Four Tops, Beach Boys, Little Richard…and more!

 Good vibes and great music start here!

OUR OFFICES 1190 Patton Ave Asheville, NC 28806 voice: 828-259-9695 fax: 828-253-1310 Hours 8:30 a.m. - 5:30 p.m. Interactive Digital Services

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EAT DRINK PLAY EVENTS CONTESTS LISTEN LIVE DEALS BUSINESS

Let us help you We craft creative enhance your and promotional digital exposure! advertorials and videos to bring your Tell your story in ad message to a whole new way! new customers, The 828.com is while providing Asheville’s local compelling, cost- food, drink, and effective content entertainment for your website website. and social media channels. Start here first! What Makes the ARG Great…

1. LIVE Local Content

2. The latest technology in media and marketing

3. Local activation

4. Fully-integrated marketing, across channels and platforms

5. Creativity and engagement

6. Powerful local brands

7. BONUS: We have the existing relationships and trust We’re Known by the Companies we Keep…

“Asheville Radio Group shares “We have been advertising “After Asheville Radio Group in our vision and mission to with Asheville Radio Group for helped us create our new strengthen our communities more than a decade now. tagline, “Yao, that’s good!”, and make meaningful There is no doubt that everything changed. relationships. We are honored radio’s ‘power of At first, I didn’t realize to be a part of a celebration of frequency has contributed why people were saying this the educators in our area who to our strong brand to me, we’ve never make a difference in the lives awareness and the fact that had anything like that before. of children every day, by we boast one of the top We have new customers, proudly sponsoring the performing Habitat business is up, Teacher of the Month event.” for Humanity ReStores and finally people remember in the country and are a Best our name – “Yao that’s good!” of WNC award winner year Katy R. Wyatt after year.” Marketing Director Ling & Mai, Owners Ariane Kjellquist Communications Director Radio Drives Search.

+29% Radio Drove Lift 29% Incremental Google Searches

Across 8 Brands & 2157 Ads Studied Base Radio drives up search traffic from 7% - 370%!

Source: RAB: Radio Drives Search, Sequent Partners, Media Monitors, In4mation Insights

RADIO IS THE TOP REACH MEDIUM.

THE MEDIA UNIVERSE

Source: Nielsen Comparable Metrics Report Q4 2016 – P18+ Weekly Reach RADIO PROVIDES COMPELLING CREATIVE

“Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People only go places they have already been in their minds.” - Roy H, Williams, The Wizard’s Seventh Law of the Advertising Universe Share of Voice

How much is enough to be effective?

The listener must be exposed to enough repetition of the advertising message (within a small enough window of time) to have ad recall and to progress through the following steps:

The Power of Sound 1x – Awareness

Echoic Memory 2x – Interest [we hear] 3x – Desire Iconic Memory [we see] 4x - Action A Good Commercial should make the listener…

• Do Something • Change Something • Think Something • Feel Something

Let our team develop your brand. Our creative minds can help craft your advertising message for effectiveness. We will provide the elements listed above in a way that will stand out from your competition. Effectiveness of Shorter Ads

Attention Span in 2020: 8 seconds Attention Span in 2000: 12 seconds Attention Span of a Goldfish: 9 seconds Teens who forget major details of relatives: 25% People who forget their own birthday: 7% Times employees check e-mail inbox per hour: 13 Internet page views lasting less than 4 seconds: 17%

Why 15 or 30-Second Ads? ▪ Shorter Commercials keep the Attention and Engagement of the Listener ▪ The Messaging is Focused, Direct and to the point. --Less fluff! ▪ Increases Ad Recall and Recognition

Sources: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press. ONLINE

ON AIR ON TARGET

Digital capabilities offering Radio, the #1 ranked mass Delivers consumers who are interactive targeting medium, is capable of easily engaged and passionate opportunities delivering your brand’s about live and local content message to many people curation Compliments and enhances any on air radio campaign Through various formats, Offering companionship and by reaching consumers target the right people with valuable, timely information using multiple touch points your ad message.

Delivers content wherever A trusted medium, always Reaches consumers with and whenever listeners available especially during your message, closest to the want it times of crisis. point of purchase. 1190 Patton Ave, Asheville NC 28806 Phone:828.259.9695 Fax: 828.253.5619

Contact us today!