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Franchise Brochure 2019

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Franchise Brochure 2019 FRANCHISE BROCHURE 2019 DELIVERING HAPPINESS OUR STORY A REASON TO SMILE Proudly established in 2008 in UAE, Desert Chill is a premium ice cream that proudly produces ofers a unique, millennial and convenient experience, bringing joy to thousands of people by its • Flagship ice cream parlours, Kiosks, Exquisite Ice Cream Trucks, Tri scoopers, Satellite Points of Sale, Catering to large public events, intimate family gatherings, weddings, and various celebratory parties. Whether it is partnering with Schools or Corporate Ofces, Desert Chill promises to deliver an unbeatable experience that can be enjoyed and loved by children, youngsters, adults and all the young at heart people. Desert Chill has been committed to servicing UAE loyal customers via daily rounds, delivering directly to their residents, and making ourselves available at a wide range of events To date, our operation has safely delivered an excess of 5 2 Million Ice Cream products and has exponentially grown year after year. In order to achieve such a feat, we continue to focus on four fundamental pillars to success, Safety, Hygiene, Reliability, and Customer Service, in addition to our introduction of flagship parlours, kiosks and tri scoopers to cover not only UAE but to be GCC market leader in premium Ice Cream MULTIPLE BUSINESS FORMATS • 30 FLAVORS • MAXIMUM INDULGENCE With over 30 flavours using the finest natural ingredients, Desert Chill Ice Cream is a breakthrough gourmet adventure inspired GENUINE by Arabian Sahari experience with its exquisite taste and crafted to deliver a joyful customer experience Our fun-filled parlours, kiosks, trucks and tri scoopers are enticing AUTHENTIC environments where customers of all ages and nationalities can enjoy special moments with family and friends the right formula for MOMENTS happy indulgence or a regular sweet treat. INNOVATION CREATIVITY From kids favourites to millennials original creations and scrumptious toppings, to regional specialities, homemade bakery items, and sauces, our business formats from flagships to ice cream trucks ofer an endless array of delicious possibilities catering to walk-in guests, special events, entertainment centres and corporate/regional functions. We are relentlessly in search for the highest quality ingredients so that customers can rely on that chilling and exquisite taste, and we’re continuously developing new creations whether in our ice cream range, crepes, wafes, desserts milkshakes to truly reflect special moments and seasonal tastes. OUR MISSION STATEMENT “Desert Chill Ice Cream will be the Premier Traditional Ice Cream parlors, kiosks, Van and tri scooper Service in the GCC ofering a variety of quality traditional, yet innovative products delivered with the highest standards of customer service and safety We will provide profits and growth to investors and stakeholders and will deliver those profits and generate growth responsibly.“ We’re passionate about inspiring our customers to experience a new texture of ice cream and desserts at an inspiring level. Desert Chill ice cream flavours feature premier inclusions and colourful ingredients, as we also ofer an extended menu of crepes, wafes, homemade bakeries, banana split, doughnut ice cream, soft serve, push pops, milkshakes, wafe cones and our unique roasted cofees. AN Nothing beats the aroma of freshly baked crepes at Desert Chill cream parlour, and we bake them in INTENSE our stores on a daily basis. Our Franchise model focuses on genuine and authentic tastes, using the best ingredients from around the world for an authentic taste. The quality of ingredients, combined with our innovation and passion for ice cream, creates this unique texture and intense, long-lasting experience. CREAMICE EXPERIENCE OUR BUSINESS MODELS Exquisite moments in our ice cream scoops, a topping or flavour away at our visually appealing parlours and vans. With our unique and contemporary packaging, relaxing music, and friendly colleagues ready with recommendations, we created a a wonderful experience that suits everyone and at all ages. Each business unit is scalable, from our flagships to vans, kiosks and tri scoopers, ranging from 15 sqm for a kiosk and reaching 70 sqm for a flagship store Additionally, we provide caterings for events as well as a satellite kitchen an easy to use online ordering application for your ice cream adventures, wherever you are. All of our units are equipped with state of the art ice cream freezers for gelato, soft serve, sticks and push pops to form renowned kitchen manufacturers, meeting the highest standards for insulation, cooling, and heating. • FLAGSHIP STORE • MOBILE KIOSK • PRE BOOKING • FIXED KIOSK • MINI OFFICE CARTS • ONLINE ORDERING • TRICYCLES • PRE PACKED & FMCG LINES OUR MODELS FLAGSHIP MAIN CITIES • MAJOR MALLS • 1 FLAGSHIP PER CITY OUR MODELS VAN KIOSK MOBILE KIOSKS • EVENTS • STRIP MALLS • ENTERTAINMENT • BIRTHDAYS AND • COMMUNITY MALLS CENTERS GATHERINGS • STREET MALLS • MOVIE THEATERS • BEACHES AND • KIDS CLUBS OUTDOORS OUR MODELS MINI CARTS TRI SCOOPER • CORPORATE EVENTS • MINI ENTERTAINMENT AREAS • OFFICES • WATERFRONTS • OFFICE BUILDINGS • CORNICHE OUR OTHER MODELS TALABAT • ONLINE ORDERING • SATELLITE KITCHEN DELIVERIES DESERT CHILL APP • EVENTS RESERVATIONS • PRE ASSIGNED BOOKINGS • PARTIES & EVENTS PRE PACKED AND FMCG LINE •MINI ENTERTAINMENT AREAS • WATERFRONTS • CORNICHE OUR GOAL OUR GOAL is to provide a fun and creative platform for business that enables partners to both continue to capitalize on our first maneuver advantage across the region and wealth of experience and knowledge We want to deliver high quality products, with fantastic service, high standards of Health and Safety ( and ultimately provide FUN across International markets We will provide our Franchise Partners with: • The know how • HSE Excellence (HACCP) • Ops manuals systems • Extensive support • Launch training • Strong strategic partnership AN AUTHENTIC TASTE THAT CONNECTS YOU WITH YOUR CUSTOMERS Desert Chill Ice Cream represents an authentic and dynamic taste in its diversified products, providing your taste buds with the premium experience, standing up to the customers demands. Partnering with like minded franchisees to ofer a winning level of operational support and achievable ROI As part of our location finding services, we balance your specific requirements with an eye for leveraging high footfall areas. Our customers depend on our consistency and quality, which is why we provide extensive training across all areas of the business so that you feel confident about your new franchise. We also, ofer BOT and ongoing administrative support, including accounting and recruiting, as well as dedicated helpline Plus, our advertising and engagement and activation program that will generate all the echos you need in town to launch the perfect Desert Chill Ice Cream brand with a maximum efect. ICE CREAM CATEGORIES Desert Chill Ice Cream represents an authentic and dynamic taste in its diversified products, providing your taste buds with the premium experience, standing up to the customers demands Some of our popular ice creams Cakes Cookies Lotus Biscuits Classic Flavors: Strawberry, Vanill,a Chocolate, Fruit Base Mango, Caramel, Salted Caramel, Nuts, Toasted Pistachio No Sugar Added Ice Cream: Chocolate Orange Arabic/ Localized Flavors: Vimto Kids Flavors: Bubble Gum, Cotton Candy, Pepsi, Frozen Yoghurt Lotus Vanilla Salted Strawberry Mango Chocolate Chocolat Caramel Orangee Lemon Cotton Toasted Bubble Vimto Sorbet Candy Pistachio Gum OUR ICE CREAM FACTORY Located in the heart of Dubai, Desert Chill Ice Cream Factory is an exclusive manufacturing facility built to serve Desert Ice Cream A state of the art R&D and production Center uses several unique production and freezing processes, with the highest international food safety norms DESERT CHILL TEAM At Desert Chill Ice Cream, customers will feel at home from the moment they walk into our units because our team is passionate about their ice cream experience Each team member shares a unique combination of knowledge and enthusiasm to ensure happiness is served with every scoop DESERT CHILL COMMUNITY At Desert Chill Ice Cream, customers will feel at home from the moment they walk into our units because our team is passionate about their ice cream experience Each team member shares a unique combination of knowledge and enthusiasm to ensure happiness is served with every scoop A PARTNERSHIP Enjoy a level of consistency and quality that builds customer confidence in the brand Provide a unique ofering in the industry, full of creativity and engagement. Experience a complete support system that will ensure a successful enterprise OUR FRANCHISE SUPPORT Trademark License to Retail Installation License Operate Design Pack Pack Signage Contractors Kitchen Equipment POS System Guides Requirements Sourcing Support Support Furniture Centralized Brand Marketing List Sourcing Guidelines Guidelines Operations Operational Recipes Media & Website Manual Forms Guidelines Training Financial Ongoing Operations Program Model & Forms Support Assessment Visits OUR STRENGTHS • Our tried, tested, and proven • Our menu variety is unlimited model can be tailored to almost with ice cream, sorbets, Moshi, any environment ice cream puspops and sticks, soft serve, hot and cold cofee, • We go where the Customer toppings and sauces, milkshakes, goes!” fruitshakes desserts, crepes, wafes and ice brioches • We ofer responsive and flexible services, ensuring achievable • We develop localized flavors per revenue streams country/territory
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