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Brand Guidelines Brand Guidelines CORPORATE IDENTITY SECTION 01: ABOUT US Page 03 | Contents CONTENTS SECTION 01: ABOUT US SECTION 04: DO’S & DON’TS 03 Contents 16 Do’s & don’ts: Shape 04 A powerhouse in basketball 17 Do’s & don’ts: Primary colours 05 Our vision 18 Do’s & don’ts: Colours 06 Our values 22 Do’s & don’ts: Text 07 The story of basketball in Turkey 24 Do’s & don’ts: Images 08 The story of our logo SECTION 05: APPLICATION 09 Our logo 25 Our visual identity SECTION 02: COLOUR & SHAPE 26 Column grids 10 Logo structure 27 Stationery 12 Minimum & maximum size 28 Imagery 29 Examples SECTION 03: EXPRESSION 30 Use with other brands 13 Tone of voice 32 Contacts 14 Our typeface 33 Notes 15 Our typeface: Type rules CORPORATE IDENTITY SECTION 01: ABOUT US Page 04 | Introduction by Turgay Demirel A POWERHOUSE IN BASKETBALL Our vision is to become the number one basketball nation in the world and the best sports federation in terms of international sports success, grassroots development, event hosting and governance. To become a powerhouse in basketball we must excel at every level and carefully manage the way we and Turkish basketball are perceived and experienced by players, fans, media, partners and our colleagues abroad. Our new logo and brand identity is the unique mark that represents Turkish basketball and distinguishes us from other sports federations. Our new brand identity is the visualisation of our values, it is our stamp of approval and the guarantee that you will be treated with respect and that you will have a great basketball experience. This document lays out the guidelines and rules necessary to establish a powerful and respected brand. Our brand guidelines are directed at anyone who represents Turkish basketball and works with Turkish basketball. We ask you to carefully follow the guidelines to ensure that the value of our organisation will grow so that we can achieve our vision. CORPORATE IDENTITY SECTION 01: ABOUT US Page 05 | Our vision Our vision is to become the number one basketball nation in the world and the best sports federation in terms of international sports success, grassroots development, event hosting and governance CORPORATE IDENTITY SECTION 01: ABOUT US Page 06 | Our values OUR VALUES · Visionary – we always think long term and · Passionate – we are passionate about dream big. Basketball, our nation and our community. · Pioneers – we are always ready to take the • Experience – we value and use the first step and lead the way. experience generated in our organisation · Hard working – there is no substitute for to the benefit of the new generation. hard work. · Fair – we govern according to clear · Respectful – respect for others is at the objective principles and rules that are core of our behaviour. based on the best interest of Basketball. · Creative – we always think of creating new · Winners – we instil and promote a ways for our sport to grow and our winning mentality in our players, federation to develop. officials, staff and partners. CORPORATE IDENTITY SECTION 01: ABOUT US Page 07 | The story of basketball in Turkey The story of basketball in Turkey The Turkish Basketball Federation has been the governing body Today, Turkey is one of the leading basketball nations in the world. EVENTS of basketball in Turkey since 1959. The federation has been run HOSTED Turkish Basketball Federation are currently silver medallists in the with passion and determination since the beginning which laid Men’s World Championship and the Women’s EuroBasket. We have RESULTS the foundation for the impressive growth TBF has experienced hosted the Men’s and Women’s EuroBasket and the 2010 Men’s in the past 20 years. Our formula for success has been a long World Championship. In 2012 we will host the Men’s and Women’s term strategic approach to growing basketball. Our dream was Euroleague finals and in 2014 the Women’s World Championship w to establish Turkey as a major powerhouse within basketball. ill take place in Istanbul. Our focus was raising talents to ensure success on the court and hosting major sport events to provide a platform for promoting our We have reached far but we are not done. nation. The results speak for themselves. This was just the first step. Much more is coming. 1996 U-22 Men European 2000 U-20 Women European 2006 FIBA Men’s World 2011 FIBA Europe Women Championship 4th place Championship 4th place Championship 6th place EuroBasket Silver Medal 1992 U-18 Women 1998 U-22 2001 Men’s 2004 Turkish Junior 2010 FIBA Balkan Championship Women European EuroBasket National Team Silver Men’s World Bronze Medal Championship Bronze Silver Medal Medal in European Championship Medal Championship Silver Medal 1990 1995 2000 2005 2010 2015 1992 Hosted 1996 Hosted 2001 Hosted the 2005 Hosted 2010 Hosted the 2014 Will host the the Euroleague 1st ever FIBA Men’s EuroBasket the Women’s FIBA Men’s World FIBA Women’s World Final-Four Eurostars EuroBasket Championship Championship 2012 Will host the Turkish Airlines Euroleague Final- Four and Euroleague Women Final Eight and 2012 Women’s Olympic Qualification Tournament CORPORATE IDENTITY SECTION 01: ABOUT US Page 08 | The story of our logo THE STORY OF OUR LOGO Our aspirations remain the Everything the federation Our identity is not about The elements it contains are It is simple - wherever there same as they have always does revolves around the representing the simple: the hoop and the is basketball, Turkey is at the been - to reflect the passion development of basketball, individuals at TBF, it is a basketball. heart. for basketball that Turkey ensuring a legacy of universal statement that They are positioned so possesses. opportunity for future speaks for our values. that together they create sports men and women. our national emblem - the crescent and star. CORPORATE IDENTITY SECTION 01: ABOUT US Page 09 | Our logo CORPORATE IDENTITY SECTION 02: COLOUR+SHAPE Page 10 | Logo structure INTRODUCTION VERTICAL APPLICATIONS HORIZONTAL APPLICATIONS The logo is flexible and can be used alone or with versions that include text. 1. 3. 1 & 3- The full text version should be used mainly where possible. The most appropriate language version is left to discretion. 2 & 4 - The acronym/initials versions (TBF) are easier to use where the TBF brand is already well known and/or there is limited space. 5 - The graphic part of the logo is strong enough to be used alone. However, the most likely application would be on internal 4. collateral where the audience is already familiar with the brand. 2. NB. Shown is the red & white version There are more options shown later in the guidelines NO TEXT APPLICATION 5. CORPORATE IDENTITY FULL LOGO SECTION 02: COLOUR+SHAPE When using the full logo Page 11 | Logo structure version (with text) you can use part of the type to measure the distance of safe space. The top of the letter ‘T’ is CLEAR SPACE exactly the right amount and Our identity should be allowed space will always give distance to breathe. provided the text has not been scaled independently % % % We suggest a minimum area should be of the graphic. 5 5 5 2 2 2 left around its shape to avoid altering the context of the logo. 25% This applies when using both the stand alone graphic and versions with text. Good judgement should be applied when using the logo on busy backgrounds: a small version may not always be clear. ABBREVIATED LOGO25% Also, the text may not be sized The same principle applies independently of the graphic - they to the abbreviated logo must remain proportionate to each version (both versions). other. % % % 5 5 5 2 2 2 LOGO WITH NO TEXT 25% An easy way to ensure there is enough space around % % % 5 5 5 % % % the graphic is to divide the circle into 4 parts - this2 2 2 5 5 5 creates a quarter of the space (25%) in each section. 2 2 2 Use one 25% section to measure a distance all around the graphic. 25% 25% % % % 5 5 5 2 2 2 25% 25% 25% 25% 25% CORPORATE IDENTITY SECTION 02: COLOUR+SHAPE Page 12 | Minimum and maximum size There is no maximum size for use, this will largely depend upon the application (from large posters to small badges) but a minimum size must be observed so that the logo is always legible. When backgrounds are very busy, be careful to make sure the logo is still clear. TÜRKİYE BASKETBOL FEDERASYONU TÜRKİYE TURKISH BASKETBOL BASKETBALL FEDERASYONU FEDERATION TURKISH BASKETBALL TÜRKİYE TÜRKİYE BASKETBOL FEDERASYONU FEDERATION TURKISH BASKETBALL TÜRKİYE FEDERATION TÜRKİYE BASKETBOL BASKETBOL BASKETBOL FEDERASYONU FEDERASYONU FEDERASYONU TURKISHTÜRKİYE Print: 6mm 5mm BASKETBALLBASKETBOL FEDERASYONU 12mm 9mm 24mm 18mm 100mm FEDERATION TURKISHTÜRKİYE TURKISH BASKETBOL BASKETBALL FEDERABASKETBALLSYONU FEDERATION FEDERATION TURKISHTÜRKİYE Digital: (70px) (90px) TURKISH(290px) BASKETBOL BASKETBALL FEDERABASKETBALLSYONU 8 4 FEDERATION4 FEDERATION4 TURKISH BASKETBALL FEDERATION CORPORATE IDENTITY SECTION 03: EXPRESSION Page 13 | Tone of voice Our values also shape the way we speak. The way we sound is: PASSIONATE - Everyone at the Turkish Basketball Federation has an enthusiasm for basketball that is more than just a place to work. We are here because we share a passion - our sport. Therefore, we always speak positively and enthusiastically about our sport. We focus on how basketball can make an impact and change people’s lives. We use pictures and develop content that portrays excitement and passion. KNOWLEDGEABLE - We know our sport and we are always ready to share our knowledge. Therefore, we always use every possibility to educate our stakeholders about our sport. We are the knowledge base for basketball in our country and provide insight to those who seek help.
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