15Th Street PIER Proposal a VISION for an ICONIC DESTINATION 19TH STREET
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15th street PIER proposal A VISION FOR AN ICONIC DESTINATION 19TH STREET - Older properties, vacant land, and a 65-year old pier. STREET VIEW, LOOKING EAST - Adjacent to Oceanfront Terminus of 17th/19th St. S.G.A. MOCA expansion Redevelopment Project. - Compliments future development of Dome Site. - Supports Arena Development. AERIAL VIEW, LOOKING EAST - Land Availability & Motivated Property Owners & Investors. PACIFIC AVENUE - Redevelop the South End of the Beach. VIBE DISTRICT STREET VIEW, LOOKING SOUTH Why this location? ATLANTIC AVENUE AERIAL VIEW, LOOKING SOUTH STREET VIEW, LOOKING SOUTH the site CENTRAL BEACH DISTRICT DEVELOPMENT PROJECTS THE EXISTING PIER THE COMPONENTS PARK PIER RESTAURANTS & RETAIL HOTEL & RESORT ENTERTAINMENT GATHER. Neptune Park, Virginia Beach Waterfront Commons, West Palm Beach, FL PARK Benidorm West Beach Promenade, Spain High Line, NYC INTERACT. PARK Benidorm West Beach Promenade, Spain High Line, NYC enjoy. PIER Jenette’s Pier, Nags Head experience. PIER Santa Monica Pier dine. Garrett Popcorn, Singapore George’s at the Cove, La Jolla, CA Deal Pier, UK RESTAURANTS & RETAIL Legal Harborside, Boston C Level Lounge, San Diego, CA shop. RESTAURANTS & RETAIL Hilton, Beverly Hills Pier 15, NYC Pier 39, San Francisco, CA The Capital Wheel at National Harbor Great Wheel, Seattle play. ENTERTAINMENT Miners Landing, Seattle Surf Craft Exhibit, San Diego New World Center, Miami Beach CELEBRATE. ENTERTAINMENT Half Moone Cruise Terminal, Norfolk Catch 31, Virginia Beach RELAX. Oceanaire, Virginia Beach Oceanaire, Virginia Beach HOTEL & RESORT View from Hilton, Virginia Beach Sky Bar, Virginia Beach Hilton, Virginia Beach Ocean Beach Club, Virginia Beach Hilton Garden Inn, Virginia Beach Ocean Beach Club, Virginia Beach Crescent Resort, Miami getaway. HOTEL & RESORT Hilton, Virginia Beach Hilton, Virginia Beach our PROPOSAL PARK PIER RESTAURANTS & RETAIL ENTERTAINMENT HOTEL & RESORT PARKING Green Square Garage, Raleigh The Development Consortium Includes: A. The joint venture (JV) and investors to acquire the Oceanfront property, Old Pier (and improvements thereon) and Pier Franchise from the Murden, Lachman and Bonney Families. The Lachman Family The Sibony Family The Bonney Family Elkan Lachman Sr. started the The Sibony family has lived Al Bonney Sr. was one of the idea for the Pier in 1948. He and worked in Virginia Beach three original Pier owners purchased the land in 1949 since 1990. They are one and an active beach attorney B. To develop a new 880 foot concrete pier immediately north of the and then sought investors to of a very few families that and a member of the Virginia build the Pier. They received own an entire block at the Beach Town Council. The three existing pier and demolish the existing pier. a grant from the city in oceanfront between 14th and generations of Bonneys are 1950, and built the Pier in 15th Streets and Atlantic and still owners of the Pier today. 1950 with two other families Pacific Avenues. They also The Bonneys also own County C. To purchase the Parking Garage Parcel currently owned by Sunsations (investors) the Murdens own Coastal Edge Surf Shops View Trailer Park in Virginia and the Bonneys. The three in addition to Sunsations Beach and the Hatteras Harbor Realty, LLC on which the 800 to 1,000 space Parking Garage will be generations of Lachmans have stores in Virginia Beach, North Marina in North Carolina. businesses on the Pier today, Carolina and Maryland. They constructed for the private development and develop 68,428 SF of and they own an interest in also own the Hampton Inn on The Thompson Family Retail/Office and Restaurant Space. the Lynnhaven Fishing Pier on the oceanfront on 11th Street. Bruce Thompson has been the Chesapeake Bay. a resident of Virginia Beach The Capps Family for more than 50 years. His The Murden Family Jimmy Capps and his family company, Gold Key | PHR D. To form a joint venture with the Capps family to construct a new hotel Murden was one of the three are fourth-generation hotel Hotels & Resorts, has invested with between 150-200 rooms on the property currently occupied by the original Pier owners, and operators. His grandparents over $750 million in resort they too are in their third rented beach cabins in the revitalization development Breakers Hotel. generation of ownership of 1940s and 50s. His parents consisting of new hotels, the Pier. The Murdens have joined that business and vacation ownership resorts, been in Virginia Beach for purchased the Essex House restaurants, office buildings, more than 100 years, and they Motel in 1962. That motel and apartments. E. To develop a Vacation Ownership / Hotel Resort for ultimate own many significant parcels was replaced by the Breakers ownership and operation by a national vacation ownership hotel of land at the oceanfront. Hotel at 16th and Atlantic A National Vacation Brian Murden also owns Avenue in 1984. The business Ownership Developer company and their private equity partners. Beach Gallery on 31st Street. continues to be operated by Jimmy, his wife Clara and their family. F. To integrate the construction of the 15th Street Commercial Building to the master plan for the project. DEVELOPMENT CONSORTIUM ELEMENTS OF THE DEAL Capps Family Lachman, Murden & Bonney Families Sibony Family PROPOSED DEVELOPMENT SITE - LODGING - RESTAURANTS - RETAIL - NEW 880 FOOT CONCRETE PIER - 800 - 1000 SPACE PARKING FACILITY - OCEANFRONT PARK/PLAZA $245 MILLION MIXED-USE DEVELOPMENT Note: These illustrations are for massing purposes only and not intended to demonstrate final architectural design. - SCENIC PIER OVERLOOK - SKYWHEEL - RESTAURANTS - RETAIL - FISHING - POTENTIAL SURFING HALL OF FAME - EXHIBITION & MEETING SPACE - OCEANFRONT PARK/PLAZA ENTERTAINMENT Note: These illustrations are for massing purposes only and not intended to demonstrate final architectural design. 330 Unit Vacation Ownership /Hotel Resort to be Operated by Publicly Traded, National Vacation Ownership Company. LODGING - REsort Note: These illustrations are for massing purposes only and not intended to demonstrate final architectural design. New Minimum of 150 - 200 Rooms & Suites Full Service National Franchise Hotel. Meeting & Conference Space Food & Beverage Outlet LODGING - HOTEL Indoor & Outdoor Pools Note: These illustrations are for massing purposes only and not intended to demonstrate final architectural design. A Collection of Seaside Restaurants and Retail Shops. PIER RETAIL & RESTAURANTS Note: These illustrations are for massing purposes only and not intended to demonstrate final architectural design. Between 10,000 - 20,000 SF Public Park/ Plaza that aligns 15th Street and Pier Creating a Gateway to the New Pier. PIER PARK/PLAZA Note: These illustrations are for massing purposes only and not intended to demonstrate final architectural design. Public Park that aligns 15th Street and Pier Creating a New Oceanfront Public Park/Plaza. NEW 15TH ST. PARK VIEWSHED Note: These illustrations are for massing purposes only and not intended to demonstrate final architectural design. .