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Fleetwood Seafront Masterplan - a Delivery Framework Produced with Support From: Wyre Borough Council

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Fleetwood Seafront Masterplan - a Delivery Framework Produced with Support From: Wyre Borough Council This document has been Fleetwood Seafront Masterplan - A Delivery Framework produced with support from: Wyre Borough Council June 2009 Regeneration simon fenton partnership Peter B Hunter GH Architect and Development Consultant 71 Charlecote Road Poynton, Stockport Cheshire SK12 1DJ T 01625 411517 Gordon Hood M 07515 397213 Regeneration Consultant E [email protected] Contents 1. Executive Summary ������������������������������������������������������������� 04 4. The Seafront Vision............................................................... 24 4.1 Introduction �������������������������������������������������������������������������� 24 2. Introduction �������������������������������������������������������������������������������� 08 4.2 Fleetwood Seafront Vision ������������������������������������������������ 28 3. Context ����������������������������������������������������������������������������������������� 10 5. Zoning of the Seafront �������������������������������������������������������� 30 3.1 Introduction �������������������������������������������������������������������������� 10 Zone 1: Wyre Wing Picnic Area ����������������������������������������������� 32 3.1.1 Background ������������������������������������������������������������������ 10 Zone 2: Model Boating Lake ���������������������������������������������������� 33 3.1.2 Fleetwood Masterplan ��������������������������������������������������� 12 Zone 3: Marine Lake ������������������������������������������������������������������ 34 3.1.3 Expanding on the Vision ������������������������������������������������ 13 Zone 4: Adventure Sports Clubhouse ������������������������������������ 35 3.2 The Wyre Way Coastal Trail ������������������������������������������ 16 Zone 5: Wheels Park ������������������������������������������������������������������ 36 3.3 Results of Consultation ��������������������������������������������������� 18 Zone 6: Pitch and Putt ��������������������������������������������������������������� 37 3.3.1 Introduction ������������������������������������������������������������������ 18 Zone 7: Discovery Centre ��������������������������������������������������������� 38 3.3.2 The Seafront ����������������������������������������������������������������� 18 Zone 8: Outdoor Events Arena ������������������������������������������������ 40 3.3.3 Modified Proposals ������������������������������������������������������� 19 Zone 9: Marine Hall - Cultural & Conference Centre ����������� 41 3.4 Key Parameters ������������������������������������������������������������������� 20 Zone 10: Leisure Hub ������������������������������������������������������������������� 46 3.4.1 Present Situation ����������������������������������������������������������� 20 Zone 11: Bowling Greens and Children’s Play Area �������������� 47 3.4.2 Land Uses Assessment ������������������������������������������������ 20 Zone 12: The Pier �������������������������������������������������������������������������� 49 3.5 The Framework ������������������������������������������������������������������� 22 Zone 13: The Lighthouse Quarter ��������������������������������������������� 50 3.5.1 Strategic Parameters ���������������������������������������������������� 22 Zone 14: Mount Gardens ������������������������������������������������������������ 53 3.5.2 Local Character Influences �������������������������������������������� 22 Zone 15: The Promenade ����������������������������������������������������������� 54 1. Executive Summary Fleetwood Seafront has For decades the Town’s residents and visitors alike it has suffered from prolonged under-investment. have appreciated the unspoilt natural environment, Key facilities now tend to look tired, and too few long been recognised stunning views, and range of recreational and new elements and attractions have been added cultural facilities offered by the area, and continue to to maintain the competitiveness of the offer – and as a major physical do so to this day. On a coastline as world renowned despite the best efforts of local groups including as Fylde’s, with major resorts such as Blackpool, the Council, numerous volunteers and local interest asset to the Town, Cleveleys, and Lytham St Annes all offering organisations who have contributed so much and more recently distinctive and diverse attractions to tourists, time and effort to maintaining the area, it is widely Fleetwood’s Seafront is perhaps rather understated accepted that the Seafront is failing to meet its has increasingly and most certainly underrated. full potential. It is too large, too visible and too remarkably attractive to be anything less than been viewed as Anchored by the handsome Marine Hall, opened in the key driver of the Town’s economic future. 1935 and still Wyre’s pre-eminent seafront venue; Rather than being a pleasing surprise for having the potential overlooked by the graceful Mount Pavilion, the outsiders unaware that Fleetwood has a Seafront centrepiece of inspired town planning by Decimus of such scale and natural beauty, it ought to to become an equally Burton; and blessed with spectacular sea views over be the prime motivation for visiting the Town in Morecambe Bay; Fleetwood’s Seafront is at the very the first place. Such a step-change is definitely significant economic least the equal of any other in North West England. deliverable and will not require timescales of such and social asset. a length that few people could ever realistically However, as a working town with an economy be enthusiastic about becoming involved – the based around not only tourism, but a long legacy Fleetwood Seafront Masterplan outlines a series of of fishing and fish processing, Fleetwood has interventions that, if given the necessary support, suffered as much as any northern town during the could transform the area’s fortunes within a economic restructuring witnessed over the past matter of a few years, whilst also setting in place 40 years. The iconic Seafront has remained, but a longer-term programme of rejuvenation. 4 FLEETWOOD, SEAFRONT MASTERPLAN FLEETWOOD, SEAFRONT MASTERPLAN 5 1. Executive Summary The objectives of the Fleetwood Seafront Seafront will never benefit if some areas are neglected The aims within the Vision are recognised and Masterplan are derived from the findings of the at the expense of others – but there is recognition expanded upon within the Seafront Masterplan 2007 Fleetwood Town Centre Masterplan, the within the Masterplan that certain zones represent and further details of specific proposals aimed at strategic aims of the Fylde Cultural Strategy priorities in terms of funding requirements, timescales delivering, in aspirational but realistic terms, the and the emerging Wyre Local Development and potential impacts. Marine Hall, the most iconic Seafront Fleetwood needs and deserves are also Framework, extensive onsite analysis of the and important building on the entire Seafront, is an provided. Consequently the Masterplan should be area, and ongoing liaison with both the general example of these priorities. As the visual and activity viewed as the cornerstone of every proposal and public and specifically the people who work in hub of the area what happens to the Hall will define application to secure financial and administrative and around the Seafront area. Every objective the perceptions of what is happening across the assistance for the rejuvenation of Fleetwood Seafront. has behind it a logical and practical rationale, Seafront, especially in the shorter-term, and it will be enabling this Masterplan to be developed in a imperative for all parties charged with delivering this transparent and coherent manner. Every proposal Masterplan that the resident and business communities and recommendation within the Masterplan of Fleetwood continue to be engaged in the process seeks to meet these objectives meaning that – and this will be most effectively achieved by making no intervention, however large or small, is being clear and significant progress as soon as possible. undertaken in isolation. For the purposes of The stakeholder engagement thus far has led to the simplicity the large Seafront area has been divided production of an agreed Seafront Vision: into a series of ‘zones’, determined principally by a combination of existing character and ‘To create a sustainable and distinctive future potential. It is hoped that in years to come every zone will represent a perfect fusion of local seafront with a mix of facilities, good individuality within a clear strategic framework, quality of life, and connectivity, built so that in essence each zone can be seen to be around enhancing the key assets of representing a talented player in a strong team. No zone is more important than any other – the the Marine Hall and the open setting. 6 FLEETWOOD, SEAFRONT MASTERPLAN FLEETWOOD, SEAFRONT MASTERPLAN 7 2. Introduction The Fleetwood Seafront Masterplan has been but also the broader role the Seafront can play in The first factor is a constant due to the historical produced during early 2009 initially in response to terms of delivering the objectives of the North West role, physical scope, and current offer of the Seafront the identification in the broader 2007 Fleetwood Development Agency’s Regional Economic Strategy, and is beyond dispute. It is the second factor that Masterplan and Regeneration Framework of the Lancashire Economic Partnership’s Sub-Regional underpins the need for, and objectives of, this the Seafront as
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