MEDIA KIT 2021
MEDIA KIT 2021 CONTACT US sales@foodindustryexecutive.com +1.800.314.6841
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Food Industry Executive is a leading digital resource that focuses on the future of the food industry.
In today’s changing market, it’s vital for food industry executives to keep up with trends that matter most to them.
Food Industry Executive is a trusted source for food processors and their suppliers to gain insights on the latest industry trends, workforce challenges and solutions, technology, and more news that keeps businesses ahead of the curve.
As a one-stop digital hub for food industry professionals, Food Industry Executive is a go-to resource for information about upcoming trade shows, virtual events, and webinars, top equipment and software suppliers, and unique industry research.
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2021 FOOD INDUSTRY EXECUTIVE MEDIA KIT
OUR AUDIENCE 4 EDITORIAL CALENDAR 6 ADVERTISING OPPORTUNITIES 7 WEBSITE ADS 7 EMAIL MARKETING 8 Sponsored Email 8 Newsletter Ad 9 CONTENT MARKETING 10 Sponsored Article 10 Sponsored Resource 11 Webinar Hosting 12 PRODUCT MARKETING 13 Supplier Catalog Product Listings 13 Product Spotlight 14 EVENT PROMOTION 15 Sponsored Trade Show and Event Listing 15 Sponsored Webinar Listing 16 INDUSTRY RESOURCE SPONSORSHIP 17 RATE SHEET 18
Of the 20 Largest Food and Beverage Companies Read 19 Food Industry Executive
48K+ 26K+ 65%
Weekly Newsletter Website Visitors Year Over Year Subscribers Every Month Traffic Growth 3 MEDIAMEDIA KIT KIT 2021 2021
OUR AUDIENCE
Food Industry Executive reaches key decision-makers from the top food and beverage companies in the world.
Job Title
Hospitality
Scientists
Education Management R&D
Purchasing
Technical
Laborer/Front-line Worker
Sales & Marketing
Manufacturing
Engineering
Manufacturing Sales
Operations
Subscribers include C-suite professionals from global food and beverage companies.
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OUR AUDIENCE
Company Type
Trade Association Packer and/or Processor
Engineering Firm
Wholesaler
Grower, Producer, Breeder
Marketing/PR Firm
Ingredients Supplier
Equipment Supplier Services Supplier
Retailer and/or Foodservice
Vertical Served
Cannabis Processing Prepared Foods
Co-packers
Pet Food and Treats Bakery, Pizza, Snacks Packaging Solutions
Confectionery and Sweets
Meat, Poultry, Seafood
Grains, Nuts, Seeds
Beverages, Coffee, Juices Fruits and Vegetables Cheese, Dairy, Milk, Yogurt
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EDITORIAL CALENDAR
Q1 2021 Q2 2021 Q3 2021 Q4 2021
INDUSTRY INDUSTRY INDUSTRY INDUSTRY SPOTLIGHT SPOTLIGHT SPOTLIGHT SPOTLIGHT
Pet Food Protein and Packaging Processing Produce
FOCUS AREA FOCUS AREA FOCUS AREA FOCUS AREA
Software/Digital Consumer Trends Sustainability Emerging Trends Technologies
FEATURED FEATURED FEATURED FEATURED ARTICLES ARTICLES ARTICLES ARTICLES
January April July October Food industry Plant-based Corporate social Trending software responsibility processing equipment
February May August November Technologies Clean label/ Waste reduction New ingredients / emerging as functional foods / recycling / formulations a response to and beverages upcycling COVID-19
March June September December Plant automation Convenience Energy efficiency 2021 innovations
INDUSTRY INDUSTRY INDUSTRY INDUSTRY RESOURCE RESOURCE RESOURCE RESOURCE
Digital Events Survey Report Webinar Trend Report
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ADVERTISING OPPORTUNITIES
WEBSITE MARKETING
Website Ads | Great for Brand Awareness
Reach our audience of 26K+ monthly visitors with one of our website ads.
($1,400-$2,500/month)
WEBISTE AD SPECIFICATIONS
Dimensions File Type File Limit Rate
Leaderboard 728×90px GIF, JPG, or PNG 100 KB $2,500/mo
Medium Rectangle 300×250px GIF, JPG, or PNG 100 KB $1,600/mo
Native 728×90px GIF, JPG, or PNG 100 KB $1,600/mo
Overlay Ad 600x400px GIF, JPG, or PNG 600 KB $1,600/mo Site-wide
Overlay Ad 600x400px GIF, JPG, or PNG 600 KB $1,400/mo Trade Show Page
LEADERBOARD LEADERBOARD
MEDIUM MEDIUM RECTANGLE RECTANGLE
MEDIUM OVERLAY RECTANGLE
NATIVE
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EMAIL MARKETING
Sponsored Email | Great for Brand Awareness and Lead Generation
Our most popular offering delivers your message to our 48K+ subscribers.
($1,950/email)
SPONSORED EMAIL SPECIFICATIONS
Content up to 300 words
Subject line up to 45 characters
One image up to 100 KB
One call-to-action pointing to your landing page, website, or email address
One spot available per week
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Newsletter Ad | Great for Brand Awareness and Lead Generation
Feature your ad in our newsletter BANNER AD that reaches 48K readers each week.
($825/week)
NEWSLETTER AD SPECIFICATIONS
Dimensions File Type File Limit
Banner Ad 728×90px GIF, JPG, or PNG 100 KB
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CONTENT MARKETING
Sponsored Article | Great for Brand Awareness and Thought Leadership
Reach our engaged audience with your original content.
($1,750/article)
Pinned above the fold on home page for one week
Included in a highlighted section of one weekly newsletter
Promoted across our social media platforms
SPONSORED ARTICLE SPECIFICATIONS
Article up to 1,500 words (subject to editorial approval)
One featured image 900px x 600px
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CONTENT MARKETING
Sponsored Resources | Great for Brand Awareness and Thought Leadership
Want to expand the reach of your ebook, whitepaper, or another valuable resource? Leverage our audience to immediately start generating more leads.
($1,750/resource)
Leads collected through a landing page hosted on Food Industry Executive
Direct-to-inbox leads delivered in real time
Pinned above the fold on home page for one week
Included in a highlighted section of one weekly newsletter
Promoted across our social media platforms
Join our resource library indefinitely
SPONSORED RESOURCE SPECIFICATIONS
One resource (PDF, Word Document, Excel, mp4, PNG, JPG, GIF, and more accepted)
Resource description up to 500 words
One featured image 900px x 600px
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Webinar Hosting | Great for Lead Generation and Thought Leadership
Promote your content, generate engaged food industry attendees, and gain access to GoToWebinar.
Access to GoToWebinar as presenter (interactive polls, surveys, handouts, and videos all available features)
Practice run and 1:1 support provided
Leads/attendees collected through a landing page hosted on Food Industry Executive
Direct-to-inbox leads delivered in real time
Included in a highlighted section of one weekly newsletter
Promoted across our social media platforms
Join our webinar directory indefinitely
($5,000/webinar)
WEBINAR HOSTING SPECIFICATIONS
Event or association/company logo
Event description up to 250 words
Webinar content, slides, and panelists
One spot available per month
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PRODUCT MARKETING
Supplier Catalog Product Listings | Great for Brand Awareness and Lead Generation
List your products on the Food Industry Executive Supplier Catalog, the only food processing buyer’s guide with e-commerce capabilities.
($295/month for up to 10 products)
Direct-to-inbox leads delivered in real time
Sell your products online
Gain brand recognition in the food industry
Product(s) included in a highlighted section of one weekly newsletter
SUPPLIER CATALOG PRODUCT LISTING SPECIFICATIONS
Email address for lead delivery
Company logo
Product title and description up to 300 words
Product category (subject to approval)
Product image with white or transparent background
Product videos and/or sales materials (optional)
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Product Spotlight | Great for Brand Awareness and Lead Generation
Give your Supplier Catalog products more visibility with a product spotlight feature.
($450/product/week)
Pinned above the fold site-wide for one week
Included in a highlighted section of one weekly newsletter
Promoted across our social media platforms
PRODUCT SPOTLIGHT SPECIFICATIONS
Abbreviated product title and description (up to 150 words)
One spot available per week
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EVENT PROMOTION
Sponsored Trade Show and Event Listing | Great for Boosting Website Traffic and Lead Generation
Put your trade show front and center on one of our most visited pages, the Food Industry Events and Trade Show page. ($1,750/month)
Pinned above all entries on the Food Industry Executive Trade Show Page for one month
Included in a highlighted section of one weekly newsletter
Promoted across our social media platforms
Join our trade show and event directory indefinitely
SPONSORED TRADE SHOW AND EVENT LISTING SPECIFICATIONS
Event or association/company logo
Event description up to 250 words
Event registration link
One spot available per month
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Sponsored Webinar Listing | Great for Lead Generation and Thought Leadership
Promote your event in our newest resource, the Food Industry Executive Webinar Directory.
($750/month)
Pinned above all entries on the Food Industry Executive Webinar Directory for one month
Included in a highlighted section of one weekly newsletter
Promoted across our social media platforms
Join our webinar directory indefinitely
SPONSORED WEBINAR LISTING SPECIFICATIONS
Company logo
Webinar description up to 250 words
Webinar registration link
One spot available per month
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INDUSTRY RESOURCE SPONSORSHIP
Promote your brand and generate new food industry leads by sponsoring one of our quarterly resources.
($7,750/advertiser)
Your ad placed prominently in our industry resource
Logo displayed on landing pages
Instant lead notifications on all resource downloads/registrations
INDUSTRY RESOURCE SPONSORSHIP SPECIFICATIONS TARGETED EMAIL SPONSORSHIP SPECIFICATIONS Company logo
½ page ad (8.5” x 5/5”, PNG or JPG)
One sponsorship per resource available
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RATE SHEET
ADVERTISING OPTIONS PRICE
Website Ads: Leaderboard $2,500 Price per month Medium Rectangle $1,600 Native $1,600 Overlay Ad, Site-wide $1,600 Overlay Ad, Trade Show Page $1,400
Sponsored Email $1,600 Price per email
Newsletter Banner Ad $825 Price per week
Sponsored Article $1,750 Price per article
Sponsored Resource $1,750 Price per resource
Webinar Hosting $5,000 Price per webinar
Supplier Catalog Listings $295 Price per month for up to 10 products
Product Spotlight $450 Price per week
Sponsored Trade Show and Event Listing $1,750 Price per month
Sponsored Webinar Listing $750 Price per month
Industry Resource Sponsorship $7,750 Price per sponsorship
All assets are due two weeks before your campaign’s launch date.
800.314.6841 2100 16th St, Suite 506 [email protected] Denver, CO 80202 All rights reserved, Food Industry Executive © Copyright 2020 18 MEDIA KIT 2021
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MEDIA KIT 2021 CONTACT US [email protected] +1.800.314.6841
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