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Home , Farm, Farmer, Food industry, Food system, Intensive farming, Philip Lymbery

STRATEGIC PLAN 2013-2017

FOR KINDER, FAIRER FARMING WORLDWIDE

W A N A / F W I C

© o t o h P OUR VISION is a world where animals are treated with compassion and respect. INTRODUCTION OUR MISSION Compassion in World Farming was founded in 1967 by Peter Roberts, a who could see is to end factory farming and advance the wellbeing of farm animals worldwide through advocacy, campaigning and engagement. first-hand how the demand for supposed cheap was having a devastating effect on farm animals and human .

ince its beginnings, Compassion has been making a difference to OUR STRATEGIC CHANGE GOALS the lives of millions of farm animals in the UK and throughout To achieve recognition that ending factory farming is key to humane sustainable S . Against a multicultural, rapidly changing, economically 1. food and farming worldwide. challenging backdrop, we have made sure that is represented on the political agenda; we have won battles to ensure animal welfare is protected by To drive European legislation to achieve better standards of animal welfare law; we are influencing change in the way animals reared for food are perceived by consumers and 2. through advocacy and campaigning. food suppliers; and we are being joined by leading voices from the environmental, humanitarian and scientific to challenge intensive, industrialised farming. To drive better animal welfare standards in the global food Whilst we still have a great deal to achieve in Europe, we are in a position where we can build on our 3. through food engagement. experience and achievements and start challenging the world. We have to stop the spread of factory farming, before it is too late. The world’s population now exceeds seven billion; in just five years, the number of farm animals reared for food globally has risen from 60 billion a year to just over 70 billion. What we will do The outcomes we expect Two out of three farm animals are now reared intensively. Increasingly, people are asking how do we feed We will show that ending factory farming is key Recognition that ending factory farming is key to the coming population of nine billion expected by 2050? The answer lies in recognising that we currently to humane sustainable food and farming policy. humane sustainable food and farming policy worldwide. produce enough food for 10-12 billion. Yet, more than half is wasted, not least by feeding perfectly good food to factory farmed animals. Yet one billion people are starving, whilst another one billion are We will strengthen EU legislation and enforcement Better legislation properly enforced throughout overweight. The world is out of balance. Factory farming is at the heart of our problems, not the solution. on farm animal welfare. the EU. This five-year Strategic Plan sets out how Compassion intends to spearhead an urgently needed We will persuade food companies to adopt Higher animal welfare seen as a must-have 21st Century agricultural revolution to end all forms of cruelty associated with ‘modern’ intensive higher welfare products across their entire component of food. factory farming and implementing a kinder, safer, fairer model of humane sustainable farming that product ranges. Higher welfare food choices for shoppers and diners works for animals, people and our planet. We will enable consumers to make higher go from being the exception to the norm. welfare food choices. Better informed consumers and products We will convince intergovernmental agencies to labelled according to system of production. support humane sustainable farming . A trading environment that facilitates higher welfare We will support producers who champion higher production and rewards progressive . Philip Lymbery, welfare farming practices. International recognition of animals as sentient Chief Executive beings. Compassion in World Farming REVIEW OF STRATEGIC PLAN International action on the damaging impacts of The objectives of the Strategic Plan will factory farming and increased and dairy

be reviewed annually. A report with o t

production globally. o

recommendations based on the h p k

objectives set out in this Strategic Plan Affordable, higher welfare food as standard for all. c o t s I will be submitted to the Board each year. 1 billion , 125 million laying hens, 25 d n a

s million pigs and 1 million dairy cows and calves l e u

per year in Europe benefitting from higher welfare m a S policies by 2016/17. y r r a G

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s o t

2 o h 3 P Factory farming is the single biggest cause WHY DO WE NEED of animal cruelty, one of the greatest social COMPASSION IN WORLD FARMING? and environmental challenges of our time and utterly fails to meet the needs of the We are tackling the biggest issue of animal cruelty on the planet. planet’s seven billion people. Worldwide, about 70 billion farm animals are now produced for food each year; two out of every three being factory farmed. Kept permanently indoors; caged, crammed or confined. Treated like production machines rather than individual sentient beings.

oor animal welfare often has serious consequences Yet, factory waste food. For every 6kg of for society; factory farming is damaging to the plant , such as , fed to livestock, only environment, and public health. 1kg of protein on average is given back in the form P 3 of meat or other livestock products . By heightening Every year, an area of forest equivalent to half the UK the competition between people and farm animals is cleared, largely to grow animal feed and for for precious , it pushes up global to ranching. the detriment of the poor. Keeping animals intensively in close proximity Globally, the livestock contributes 18% of produces a pressure cooker environment for new and human-produced gas emissions – more deadly strains of disease such as highly pathogenic than all our planes, trains and cars put together. Avian Influenza. egg farms are six times With factory farming as the engine room, livestock more likely to harbour dangerous than numbers are set to double by 2050. non-cage farms1. Today, typically intensively produced meat is nearly three times higher in than The inescapable truth is that factory farming 40 years ago2. Half the world’s are fed to is failing to feed the world; it uses more food farm animals, largely to ward off diseases inevitable than it produces3. It breaks the link between under intensive conditions. livestock and the land and is fundamentally unsustainable. Factory farming is hugely wasteful of precious resources, including , land and even food. A Compassion in World Farming works internationally kilogram of factory farmed takes the equivalent to bring about a brighter future; without industrial of 90 bathtubs of water to produce, much of it drawn animal farming reliant on grain, soya or fishmeal from and aquifers. Growing concentrated feed grown elsewhere. Instead, we favour animals kept for farm animals uses 40 times more on the land, on mixed, rotational farms, permanent water than grass or . or in woodlands. We encourage healthy, balanced diets that avoid over-consuming meat; A third of the world’s is fed to eating better quality food from animals kept in industrially-reared animals; enough to feed three higher welfare conditions. Through this route billion people. If these feed crops were planted in a lies a truly humane sustainable to single field, it would cover the entire land surface of the benefit of people, the environment and the . animal welfare. k c o t s r e t t u h S

© o t o h [1] P L.C. Snow et al., 2010. The Veterinary Record, No 166, pages 579-586. [2] Professor Crawford et al., 2005. Ref. 188, . [3] These impact figures have been calculated against a total EU production of over 5 billion chickens for meat and over 250 million pigs each year. Up to 200 million laying hens in the EU are kept in cages. 4 5 Factory farming accounts for more than 70% of meat, 50% of , OUR KEY AREAS 40% of beef4 and 60% of eggs produced worldwide. Key issues of animal OF ANIMAL WELFARE CONCERN welfare concern that we seek to tackle are:

BATTERY CAGES CHICKENS REARED PIGS DAIRY CATTLE CALVES OF FOR LAYING HENS FOR MEAT LIVE ANIMALS Most of the world’s 6.5 billion Each year around 50 billion Over 1.3 billion pigs are There are over 250 million Many calves reared for are Each year around six million egg laying hens are confined meat chickens are reared produced worldwide each year. dairy cows worldwide. crammed into barren indoor units farm animals – cattle, in battery cages. worldwide. without any straw. , pigs and – are Industrial pig breeding often Modern breeds of dairy cow transported huge distances These cages are so small the hens Up to 50,000 chickens are involves confining sows in stalls often produce so much that About six million calves in the across Europe. cannot flap their wings, so barren crammed into each overcrowded or crates where they cannot turn many suffer from serious welfare EU alone are reared annually they have no nest in which to lay shed. In Europe, they are stocked around. Their offspring tend to be problems including lameness for veal, the vast majority of Many of these journeys take over their eggs, and so restricting that at about 17 chickens per reared in barren and overcrowded and mastitis. The pressures on these in barren systems. 30 hours; the worst take over the ’ bones become brittle square metre. pens and subjected to mutilations high yielding cows are so great 70 hours. Much of the suffering and can snap. such as having their tails docked that many are worn out after involved could be prevented by means that the and teeth clipped. just 2-3 milk cycles and are greatly reducing journey times. Barren battery cages have been birds grow so quickly that their prematurely culled. banned in the EU since 2012, but legs often buckle under the strain Narrow sow stalls for pregnant We believe that animals should so-called ‘enriched’ cages that of supporting the rapidly growing pigs are now banned in some EU In Europe, about 50% of dairy be slaughtered as near as possible

a provide an unacceptable level body. Each year in the EU, more countries, the UK for example, cows go lame in any one year and to the farm of rearing and the b b u of confinement are still in than a billion chickens suffer from and will be prohibited after the about 20% are lame at any one meat transported to wherever it S . S

; widespread use. painful leg disorders. Their heart first four weeks of pregnancy in time. Increasingly cows are being is wanted. A maximum overall z n u and lungs, too, often cannot keep the EU from 2013. However, most zero-grazed – that is kept indoors limit of 8 hours should be placed K . M

pace with the overgrown body. sows still give birth in the equally permanently and never allowed on journeys to slaughter or for ; e n

r More than 100 million succumb to restrictive farrowing crate. out into the fields to graze or in further fattening. o b s heart failure each year. -style confinement in large U n i numbers outdoors. t r a M / F [4] Worldwatch Institute, The State of the World 2004, page 73. W I C

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6 7 WHAT ARE SYSTEMS OF WHAT IS HUMANE WHAT WE HIGHER WELFARE POTENTIAL? SUSTAINABLE ? ARE SEEKING TO CHANGE Higher welfare potential means a husbandry system Our principles of humane sustainable farming are: that provides for behavioural freedom without ANIMALS - achieving higher welfare compromising health. Major concerns for animal welfare arise from husbandry practices with low FOOD - ensuring it is safe, high quality and welfare potential i.e. those that fail to meet the affordable WHAT IS FACTORY FARMING? WHAT IS ANIMAL WELFARE? behavioural and physical needs of the animal and ENVIRONMENT - protecting , the thereby have the potential to cause pain or suffering. and the countryside Factory farming is where animals are treated like Animal welfare is about ensuring the wellbeing of Examples include confinement systems, such as veal FOOD - ensuring nations have an production machines rather than individual sentient the individual animal from the animal’s point of view. crates for calves, or the overcrowded conditions adequate food supply beings with welfare needs. It includes animal health and encompasses both the and super-fast growing breeds used to produce PEOPLE - protecting rural livelihoods psychological and physical state of the animal. meat chickens. It involves ‘intensive’ farming, characterised by the - ensuring our ability to provide use of close confinement systems (cages and crates) The welfare of an animal can be described as good The classic example of a farming system with low food for all tomorrow as well as today. or overcrowded sheds or barren outdoor . or high if the individual is fit, healthy and free from welfare potential is the battery cage for egg laying

It also involves the use of fast growing or high suffering. To put it another way, the animals are hens. The cramped and barren cage denies many of producing breeds where the animals are prone to healthy and have what they need. their physical and behavioural needs, causing the birds painful production-related diseases. to suffer as a result. The restrictive nature of the cage FACTORY FARMING AND Welfare is about consideration for the living animal, is an inherent part of the system. The battery cage Factory farming is energy-intensive, using as dead animals do not suffer. Death may pose ethical is, therefore, a system with low welfare potential. No WELFARE POTENTIAL concentrated feed, high mechanisation and low questions, but is not a welfare issue in itself. However, matter how much stockmanship, care and attention labour requirements. the manner of and reason for death may indicate poor is given to the birds in that system, their welfare is The diagram below illustrates how, through our twin welfare. The way an animal is killed, for example, can is often practised on a massive scale likely to remain poor. programmes of improving animal welfare standards cause pain and suffering. Similarly, mortality may be a and is often known as ‘industrial’ agriculture. whilst influencing future policy on humane sustainable symptom of poor welfare, such as disease. A free-range system, however – with its space and enriched environment – has a high welfare potential. farming, we aim to deliver higher welfare food and If stockmanship standards are poor or neglectful, farming over the years and decades to come. then the birds may suffer. Similarly, a badly designed unit could also have a detrimental effect on the birds’ Low welfare High welfare welfare. However, problems that may arise can be potential potential We need to farm like tomorrow matters, addressed through improved or as they are not an inherent part of the system, thereby balancing compassion for the wellbeing of allowing the full welfare potential of the system to Industrial Indoor Outdoor Land-based be achieved. systems extensive extensive extensive farm animals with a realistic, evidence- All food and farming production involving animals (factory industrial industrial systems should use systems of higher welfare potential, i.e. farming) systems systems based appreciation of how the world really systems that meet the welfare needs of the animal. These systems should be managed in a way that works – so that we farm in a way that is ensures delivery of the highest level of welfare Standards programme Policy change outcomes. CHANGE GOALS 2 & 3 CHANGE GOAL 1 2050 Systems of higher welfare potential fit within the kinder, fairer, greener. bigger picture of humane . BAD BETTER BEST

8 9 A society can be judged by the way in which STRATEGIC AIMS, it feeds its people and treats its animals. GOALS AND OBJECTIVES We believe that everyone has the right to healthy food that doesn’t involve cruelty, Against the backdrop of population explosion and soaring food prices, there is a very real risk that even more intensification of our farming is mistakenly doesn’t involve suffering and doesn’t accepted as the unpleasant but necessary solution to feeding the world. destroy our planet. The purpose of this Strategic Plan is to help Compassion deliver the further reforms that are so urgently needed for farm animals worldwide. Our plan is built on three Change Goals, and how we can achieve these goals to achieve our ultimate mission of ending factory farming and advancing the wellbeing of farm animals through advocacy, campaigning and engagement. The following diagrams set out the goals and theory of change that we have adopted to bring about our vision of a better world.

CHANGING IMPROVING STANDARDS FUTURE POLICY TODAY

BELIEF: LEGISLATION: CONSUMPTION: A world without Put “sentient beings” Place animal welfare factory farming is essential into practice at the heart of the food for sustainable

CHANGE GOAL 1 CHANGE GOAL 2 CHANGE GOAL 3

To achieve recognition To drive European To drive better animal that ending factory legislation to achieve welfare standards farming is key to better standards of in the global food supply humane sustainable food animal welfare through chain through food and farming policy advocacy and business engagement worldwide campaigning k c o t s I

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10 11 OUR THEORY OF CHANGE (2013 - 2017)

Vision: A world where farm animals are treated Mission: To end factory farming and advance with compassion and respect the wellbeing of farm animals worldwide through [ advocacy, campaigning and engagement ]

CHANGE GOALS CHANGE GOAL 1 CHANGE GOAL 2 CHANGE GOAL 3 What are the big changes TO ACHIEVE RECOGNITION THAT ENDING FACTORY TO DRIVE EUROPEAN LEGISLATION TO ACHIEVE TO DRIVE BETTER ANIMAL WELFARE STANDARDS that we want to make? FARMING IS KEY TO HUMANE SUSTAINABLE FOOD BETTER STANDARDS OF ANIMAL WELFARE IN THE GLOBAL FOOD SUPPLY CHAIN THROUGH AND FARMING POLICY WORLDWIDE THROUGH ADVOCACY AND CAMPAIGNING FOOD BUSINESS ENGAGEMENT

S1 S2 S3 S4 S5 S6 STAKEHOLDERS To inspire and engage To convince policy makers To broaden the To demonstrate and To challenge EU institutions To harness food industry What do we need to achieve non-animal welfare orgs to support humane argument to mobilise inspire donors of the and to power to achieve regarding key stakeholders? to embrace and champion sustainable farming a greater citizen distinctive impact of strengthen, implement changes in animal ending factory farming (IGOs, Governments, movement investing in Compassion and enforce legislation at welfare standards on their terms Think Tanks, Investors) (Citizens) (Donors) national and EU level (Food Industry) (Partners) (Governments)

C1 C2 C3 C4 C5 CAPACITIES To understand the To develop an international To promote the alternatives to To provide a robust technical To shape compelling campaigns What internal processes do motivations and perspectives mindset/ and factory farming and economic case for that deliver large-scale shifts we need to excel at? of non-animal welfare develop an effective improving future policy and in public awareness, opinion organisations international structure welfare standards and activism

L1 L2 L3 L4 LEARNING & GROWTH To develop a leadership and staff structure which To develop as a centre of To embed understanding of To develop skills and capacity How should we improve our works effectively across the organisation excellence for farm animal factory farming for integrated public human ? welfare and factory farming campaigning and knowledge

R1 R2 R3 R4 RESOURCES To attract and retain people with talent To develop systems and processes To build an organisational To generate a What resources do to support Compassion as an database of supporters and transformational increase in we need? international non-governmental stakeholders fundraising organisation (INGO) 12 13 ANALYSIS: EXTERNAL AND INTERNAL

In order to produce this Strategic Plan, we have learned from past successes and failures. The following is a summary of the key factors seen as important over the next 5 – 10 years.

EXTERNAL FACTORS INTERNAL FACTORS

Global growth of factory farming An established and credible voice About 70 billion animals are farmed for food worldwide Our programmes are built on a strong record of every year, the majority in factory farms. And the campaigning, corporate engagement and research. numbers keep rising. The number of farm animals produced each year is estimated to double by 2050. International action We recognise that the key to future progress lies in Politics in Europe having strong influence in the European Union and Animal welfare is not often given due weight when operating internationally. up new legislation and existing laws are often poorly enforced. The pro-welfare voting majority amongst a movement Member States has been lost since the 1990s, meaning We see rising interest in our food, health and the concerted effort is needed to restore EU policy-making to environment as a great opportunity to build a a position where greater progress can be made. movement for change.

Food companies Working together with others A small number of key multi-national companies have As specialists in farm animal welfare, we recognise great influence over much of the global food supply the scale of the task globally. We value the of chain. This offers the opportunity to set positive others in this area. We actively seek to coordinate, animal-friendly policy trends by working with cooperate and collaborate with partners that share progressive companies. our goals. Increasing awareness of the consequences of factory farming on our food, communities and Increased meat consumption countryside provides new and exciting opportunities Meat and other livestock products typically take a lot of for and collaboration with a diverse resources like land, water and oil to produce. Growing range of interests. worldwide demand is putting greater strain on the The world needs compassion in every natural environment. Factory farming is often seen as The right staff for the future a ‘quick fix’ due to high levels of production. What is Compassion will continue to recruit, nurture and nation, in every food company boardroom, often overlooked is that factory farms waste food, not retain the right people and skill base to achieve our make it, and thereby represent an inefficient use of mission. resources. For every 6kg of plant protein such as cereals o

in every farm, on every table. Join t

or soya fed to farmed animals, only 1kg is given back in o h p

the form of meat or other livestock products. In terms of k c o

Compassion as we take the next big step t

food value, for every 100 food calories of edible crops s I

© fed to livestock, we get back just 30 calories in the form o t

and kickstart a food and farming revolution. of meat and milk. o h P

Join us and change billions of lives. Growing awareness of the links between food, health, the environment and animal welfare There is a widening recognition that the way animals are farmed has implications for human health, the 14 environment and sustainable food production worldwide. 15 OUR BELIEFS, OUR APPROACH We are an animal welfare society, focusing solely We target the following main audiences involved VALUES AND APPROACH on animals farmed for food. in the food system to drive change: We are not a vegetarian organisation and we see Political decision-makers higher animal welfare as central to better food. The food , and food WHAT MAKES US DIFFERENT? OUR ESSENCE We recognise the interrelatedness between animal operators welfare, environmental protection, human health The farming industry We believe that farm animals should not and and sustainability. need not suffer. The general public both as concerned citizens and We also recognise the resource-intensive nature of consumers. meat and dairy production. OUR CORE VALUES We therefore recommend reducing global meat Championing animal sentience and dairy consumption and consuming only Political Farm animals are sentient beings capable of feeling humanely-produced animal products. pain and suffering and experiencing a sense of We aim to gain recognition for animal welfare as wellbeing. integral to society’s sustainable development globally. Food e are the leading specialist organisation Promoting compassion We are campaigners against cruel systems and industry for farm animal welfare worldwide. Our raison d’être is to ensure that all farm practices. We are different to other organisations animals are treated with compassion and respect. W We are passionate pragmatists; demanding change in the animal welfare sector because of Farmers Advancing humane sustainable farming and offering solutions. the following combination of factors: We advocate farming methods that benefit animal We work with organisations worldwide; sharing We were founded by a dairy farmer. welfare as well as people and the environment. information, learning from each other and working We are the major advocacy organisation focusing on Acting with integrity together. Concerned citizens Consumers farm animal welfare. Our strong messages for change are presented in Through influencing the European Union, we have an honest and principled manner. We have an increasing worldwide presence. a voice for farm animals worldwide. Factual and science-based We engage with the food industry and facilitate We see strengthening our capacity in Europe as Our brand of effective campaigns and determined We ensure that pressure for change is directed upwards progress. key to effective influence. political lobbying is backed by scientific evidence to the top of our power pyramid (above), thereby We campaign at intergovernmental level, such as and sound research. We strive to achieve impact internationally and ensuring an efficient and targeted approach to our the World (and IFC) and The UN Food and organise our resources for best effect. campaigns. We see political reform as consolidating Accountability Agriculture (FAO). changes in attitudes and behaviours at all levels. We strive to achieve positive outcomes through To this end, we engage with intergovernmental We strive to be at the leading edge of active, vibrant efficient and measurable use of resources and agencies such as the FAO and focus our non-EU We celebrate those who make real progress for animal campaigning for farm animals. open reporting to ensure full accountability operations on important and emerging agri-economic welfare, for example within the food industry, and to our stakeholders, such as supporters and nations of the world, such as the USA, , promote humane alternatives to factory farmed food, We have the largest concentration of professional but we do not endorse individual livestock products. people devoted to farm animal welfare advocacy in funders. and . the world. We use sound research and investigation combined We aim to devote 80% of the organisation’s resources with effective campaigning. to Compassion’s priority programmes; the remaining We are independent. 20% may be used appropriately to tackle other issues, We aim to make a difference for animal welfare by such as those of a reactive or country-specific nature. campaigning in a strategic way. We value the essential contributions of our staff, trustees, volunteers and supporters and strive to treat them all with integrity, compassion and fairness.

16 17 I deal with lots of NGOs and many OUR ANIMAL “of them are fine organisations, but I can WELFARE PROGRAMMES honestly say that Compassion in World Farming is probably the finest. It isn’t just Compassion’s programmes include a campaigning mix of public awareness, that their cause is just. They espouse it with political lobbying, commercial engagement and , backed by research and investigations. such calmness and reason.

We have three core programmes aimed at achieving Key successes include: Martin Hickman, The Independent” the overarching changes we want to make: Our lobbying has resulted in the EU recognising animals as sentient beings, capable of feeling pain RAW and suffering. 1 Changing future policy to favour humane Our campaigning has secured landmark reforms sustainable alternatives to factory farming. including EU bans on veal crates for calves, sow We believe that achieving Change Goal 1 – to gain stalls for pregnant pigs and barren battery cages recognition that ending factory farming is key to for laying hens. sustainable food and farming policy worldwide – would be a major step toward this long-term aim. Our food industry engagement work means that more than 311 million farm animals are benefitting EU REFORM FOR ANIMAL from better lives through our work encouraging companies as diverse as Sainsbury’s, The Co- 2 WELFARE operative, Unilever and McDonald’s to switch to Putting into practice recognition of animals as higher welfare meat, milk and eggs. ‘sentient beings’ in the EU and the need to avoid Our award-winning investigations team has them suffering through better legislation and exposed the realities of factory farming and brought enforcement. the plight of farm animals to the attention of the world’s media. FOOD BUSINESS Our ability to bring people together has resulted in 3 ENGAGEMENT an all-industry voluntary agreement in the UK to Placing farm animal welfare at the heart of the food move beyond live calf exports. industry by driving better standards. We are the proud recipients of the BBC Radio 4 Our programmes aim to bring about a better award for Best Food Campaigner/Educator tomorrow without factory farming whilst improving (2007) and The Observer Ethical award for Best the lives of animals through raised standards today. Campaigner (2011). OUR TRACK RECORD Throughout our 45 year history, Compassion in World Farming has built a reputation for being the organisation that gets things done. We are proud of k c what we have achieved so far and plan to achieve so o t s

r much more. e t t u We are a growing organisation with offices in the h S

© , , Italy, USA and Poland. s o t o h P

18 19 STRATEGIC PLAN 2013-2017

FOR KINDER, FAIRER FARMING WORLDWIDE

”Compassion in World Farming has done an amazing job in achieving real change for millions of farm animals.” Joanna Lumley OBE, Compassion patron, actor and campaigner

Compassion in World Farming The FSC Logo identifiesMIX products which contain wood from well managed forests certified in accordance with the Court rules of the Forest Stewardship Council. Mill Lane Godalming Surrey GU7 1EZ UK Tel: +44 (0) 1483 521 950 (office hours Monday to Friday, 9am – 5pm) Email: [email protected] Web: ciwf.org

Registered Charity Number 1095050.