VOLUME 8 ISSUE 1 FEBRUARY 2017
Confidence for the road ahead
Cable can be cut on Modelling import ITS - for now shows massive 2017 market oyota New Zealand has oyota New Zealand has Tconfirmed revealed its market modeling Intelligent Transport Tfor the year is showing a mas- System units that sive number of sales – but there is conflict with local scepticism. radio spectrums can At a Lexus be deactivated. function last The units, which week, Toyota broadcast in the 760 New Zealand Mhz range, which sales and in New Zealand is operations owned by telecom- manager Steve munications compa- Prangnell nies for 4G networks, told journal- Steve Prangnell are progressively be- ists modelling ing fitted to Toyotas shows overall sold new in Japan. optional extra on cars fitted with the New Zealand new vehicle sales If active, the transmitters make the brand’s Safety Sense suite of intelligent could hit 157,214 for the year – well car an illegal import. safety technology - a package of items ahead of the 146,753 cars and com- The Imported Motor Vehicle Indus- like autonomous emergency braking mercials sold in last year’s record try Association has been working on and lane departure warnings. market. the issue with the Ministry of Trans- While it is available in only a small But Prangnell says he is scepti- port, and a delegation visited Japan to number of models, one is the high- cal and will be suggesting a differ- look at the issue late last year. volume Prius, while Safety Sense is ent figure to head office in Japan The system that creates the issue is becoming more widely spread. Toyota at an upcoming planning meeting. Toyota’s ITS Connect unit, which is an Japan confirmed last month all Vitz “It is going to be above 144,000, Continued on page 7 but I am sceptical about 157,000,” Prangnell says. “When I go up INSIDE in March we are going to say AA defends appraisal system 3 150,000.” Farmlands picks Toyota 4 He is expecting strong sales Armstrong reflects on career 9 for Toyota New Zealand’s opera- SEAT returns to NZ 11 4 9 Continued on page 4
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2 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz NEWSTALK
AutoTalk Magazine and Customers confused autotalk.co.nz are published by Auto Media Group 8/152 Quay Street, Limited. P.O. Box 10 50 10, about AA reports: Dealer Auckland City, 1030. Ph. 09 309 2444. unedin dealer Neil on them. dealers use the appraisal sys- GROUP EDITOR Cottle is calling on the “It is important for a per- tem as a “selling tool”. AUTO TRADE TITLES Scott Morgan Automobile Associa- son to know if it is an original But she says the difference D 021 240 2402 tion to make clear the differ- car or has been repaired or is clear if people read the ap- [email protected] ence between its appraisal had extensive restoration praisal form, which recom- and inspection services. done.” mends they also arrange an Some dealers are using the The AA should be provid- inspection. MANAGING EDITOR AA appraisal cars receive dur- ing only full reports, Cottle In terms of understanding Richard Edwards 021 556 655 ing the compliance period or says. the difference between the [email protected] afterwards as a selling point, “A normal inspection con- two reports, “some people do, Cottle says. sists of a lot of detail, includ- some don’t,” she says. But often they do not ing photographs. “At the end of the day PUBLISHER explain that an appraisal for “I don’t think the AA is be- people all need to do their Vern Whitehead a dealer is not as thorough own due diligence on the 021 831 153 as a customer-initiated AA car.” [email protected] inspection. That might include an
“Some dealers are giving appraisal, inspection or test CHIEF REPORTER a big pep talk to the peo- drive. Robert Barry ple, saying it has had an AA Stocks says the appraisal 022 0180 998 inspection,” Cottle says. and inspection services will [email protected] Stella Stocks Neil Cottle “They should be calling it remain separate, being sold an appraisal rather than an ing fair to its members. A lot to dealers and consumers SALES MANAGER inspection.” of people think they have got respectively. Dale Stevenson He is keen to highlight that an AA report.” To be associated with the 021 446 214 an appraisal does not cover Motoring services man- appraisal programme, the [email protected] information about damage or ager Stella Stocks says the AA AA requires dealers to have a repairs to a vehicle. has had no complaints about physical yard the public can OPERATIONS “What I’m saying is, if you dealers misrepresenting what visit. It also needs 80% of a MANAGER as a client rang the AA and an appraisal is. dealer’s stock to be appraised Deborah Baxter booked the car in [for an “We would be very disap- by the AA. 027 530 5016 inspection], the AA would say pointed if any dealers were If those conditions are not [email protected] ‘this car has had repairs in a misrepresenting the differ- met, the organisation reserves certain area’. ence and would deal with the right to remove dealers SUBSCRIPTION “The appraisal reports that.” from the programme, Stocks SPECIALIST don’t have that information Stocks acknowledges says. John Stephens 027 530 5023 [email protected]
Car depreciation result unsurprising Auto Media Group Limited makes every endeavour to ensure information study that shows New United Kingdom-based on- United States on 51%. contained in this publication is accurate, Zealand cars depreci- line used car dealer, says cars Imported Motor Vehicle however we are not liable for any losses or issues resulting from its use. ate more quickly than in New Zealand lose 54% of Industry Association chief A Annual subscription: anywhere else in the world their value by the time they executive David Vinsen says $84 + gst ($96.60) is not a surprise for some hit 56,000km. the result sounds accurate, Printed by: Alpine Printers. industry leaders. That is followed closely with the supply of used im- Research by Carspring, a by the UK on 52% and the Continued on page 30
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AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 3 NEWSTALK
Farmlands chooses Toyota in preference to Ford
ural supplies co-oper- ative Farmlands is en- Rtering into an exclusive collaboration with Toyota New Zealand, which gives its shareholders a better deal on new vehicle purchases. As part of the initial four- year deal, Toyota is also the exclusive supplier of fleet vehicles to the Farmlands Co-operative. Farmlands' current purchasing relationship with Ford New Zealand will conclude on February 28, according to its communica- tions and government affairs manager, Tom Clancy. “We have notified our Farmlands customers and card holders that they can continue to receive Ford support and services from sales and operations head lands exists to make sure its “We are focused on selected dealers,” Clancy Steve Prangnell. shareholders get a better improving the safety of New says. He says that the brand deal. Our new agreement Zealand’s rural roads — we “Farmlands customers will partnership is a natural fit with Toyota ensures we live can do this by providing be able to continue to enjoy for Farmlands shareholders, up to our end of the bargain, modern vehicles with all the same special pricing many of whom are either no matter where our share- the safety features, comple- beyond 28 Feb 2017 — the past or current Toyota cus- holders are in New Zealand,” mented by driver educa- only change is that it is now tomers. Reidie says. tion,” Reidie says. directly from Ford,” he says. Farmlands chief executive, “We have also chosen The majority of Toyota ve- The newly signed Farm- Peter Reidie, says choosing Toyota to be our fleet sup- hicles come with an ANCAP lands agreement with Toyota Toyota as a strategic partner plier, so you can expect to five-star safety rating, which gives rural New Zealand even aligns with the co-operative's see more Farmlands-brand- appealed to us.” better access to its motor mission to enhance the pro- ed Toyota utes on-farm in vehicles, and dealer network, ductivity of its shareholders. the not too distant future,” says Toyota New Zealand’s “As a co-operative, Farm- he says.
Modelling shows massive 2017 market
Continued from page 1 “Tourism is massive; to continue at a healthy rate the year is off to a hot tion – with the Toyota and immigration is strong. And against the Japanese yen start. A total of 13,823 new Lexus brands forecast to top there are lots of infrastruc- and Prangnell says interest vehicles were registered in 30,000 sales – the first time ture projects regarding rates are relatively low. the month, up to a massive this has been achieved. roads and housing.” “Money is still cheap in 16% year-on-year, and well Why the positive out- The company is forecast- New Zealand.” ahead of the average 9.5% look? ing the New Zealand dollar January’s statistics show growth seen last year.
4 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz NEWSTALK
Impressive new North Shore facility for Great Lake
reat Lake Motor Distributors is to build an impressive new state Gof the art purpose built show- room in Albany, on Auckland’s North Shore, to house the SsangYong and LDV vehicle brands. It will be GLMD Owned and Oper- ated - falling under the Vehicle Logistics Ltd group of companies CELEBRATING which operates dealerships in 25 YEARS Henderson, Takanini, Taupo and Wellington. Directors Deon Cooper and Rick Cooper manage the dealerships directly. The new 3800 square metre dealership site is located at 281 Albany Highway, a 20 minute drive from Auckland’s CBD. “SsangYong and LDV repre- sent some of the fastest growing vehicle brands in this country, and Auckland is key market with close to 50% of all new vehicle sales sold in the region” says Deon, managing director of the company. “Both vehicle brands have a range of new vehicles arriving over the next 18 months, includ- ing a complete new line-up from SsangYong, full electric vans from LDV and a new range of LDV utes” The new dealership boasts a high-stud workshop with heavy duty hoists to accommodate large motorhomes based on LDV chas- sis. “This strategic location also al- lows us to provide better service to some key long-term partners such as NZ Football, Action Manufactur- ing and Ritchies Transport Hold- ings. SsangYong also has a well- established retail customer base on the Shore”. Construction will begin as soon as the building consents are granted, with plans to have the dealership open by Christmas 2017.
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 5 NEWSTALK
Global award for generous John Andrew Ford principal
iving exceptional service to Cycle Challenge, a seven- his community has seen John day cross-country event that GAndrew Ford dealer principal raises money for a variety of Paul Brown honoured at Ford’s Salute charitable causes. to Dealers. Each year his dealership Brown is one of six winners selected donates vehicles to the from a field of nearly 80 nominees winners of the corporate from the United States, Canada, Brazil, challenge race, who in turn Europe, Asia Pacific, the Caribbean, assign the vehicles to be Mexico and Central America, Africa used by selected charities, and the Middle East. including the Cancer Soci- His achievements include his dedi- ety and Ronald McDonald cated support of Camp Quality, a char- House. John Andrew Ford dealer principal Paul Brown is ity that focuses on improving the quality Brown has also recently congratulated by Edsel B. Ford II of life of children living with cancer. completed two terms on Proceeds from his dealership’s local school boards of ways to truly go further in their com- many fundraising efforts – more than trustees. munities,” he says. $950,000 to date – have helped Camp Salute to Dealers awards programme As part of the award, the Ford Motor Quality grow its offerings and the num- chairman Edsel B Ford II says he is Company Fund donates $10,000 to a ber of children it can accommodate. amazed by the efforts of the company’s charity of each winner’s choice. Brown is also a generous supporter dealers from all around the world. The five other winners are from the of the BDO Wellington-to-Auckland “Time and time again our dealers find United States, Canada and Turkey. Renault-distributor lands Infiniti brand
issan’s spinoff premium brand a bigger group of brand new QX70 Infiniti will be constructed at 500 Infiniti is set to arrive in New SUVs parked on the Port of Auckland Great South Road, Greenlane but Au- NZealand – but in the hands of a wharves this week. totalk believes the Infiniti vehicles will different distributor. The spokesperson also says the initially share space at the Renault site Global Motors New next door. Zealand Limited, owned In Australia, Infiniti vehi- by interests related to the cles officially went on sale Giltrap and Spencer families, from the third quarter of currently distributes Renault, 2012, and the brand shares but will add the brand to its premises with Nissan Aus- roster over the next couple tralia in Dandenong South, of months. Victoria. It will officially – but While Infiniti spun-off quietly – begin selling the from the Nissan brand, it brand from its Auckland and now exists in its own right Christchurch dealerships as part of the Renault Nissan from March. Alliance. A spokesperson for Global Nissan New Zealand man- Motors – who declined to aging director John Manly be named – confirmed to says that while they have AutoTalk sales will begin with the Q50 Q30, QX30, and Q60 Coupe models looked at Infiniti in the past, the local sedan, QX70 SUV and QX80 SUV. will follow later in 2017, “and what distributor had not sought the brand, Stock has already begun arriv- we saw in Detroit will be part of the planning instead to focus on its role as ing – AutoTalk spotted a small ship- brand’s line-up in mid-2018.” a mainstream distributor. ment of two QX80 SUVs as well as In Auckland, a new dealership for
6 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz PEOPLETALK
Cable can be cut on import ITS - for now
Continued from page 1 mendation is that a gap is are, but if they have to im- working to make sure this would be fitted with Safety cut in the wire and a ‘do not port them, this is what needs happens fast,” he says. Sense from this year. reconnect’ sticker is at- to be done.” “We are watching, and As of October 2016, tached, so someone does He is unsure how long the continuing to work with around 50,000 vehicles car- not inadvertently repair the solution will work. stakeholders here in New ried the ITS Connect system. wire at a later date. This must “I think it is going to be Zealand, and we are continu- Toyota NZ spokesperson be completed before the car fine until they start inte- ing to monitor the progress Morgan Dilks says the brand leaves Japan. grating more autonomous of this technology in Japan,” has been working with the “Our primary advice is to functions into vehicles, and Wilkerson says. MoT and IMVIA to provide leave these cars where they Japanese manufacturers are them access to cars in Japan for testing, and confirma- tion of how the system works and how it can be disabled. The system can be identi- fied through a dash screen menu, and disabling it is as simple as cutting a wire - although access is reported to be difficult. It does not affect other safety systems. “The ITS system (which has the conflicting frequency in New Zealand) can be disa- bled by removing the power input to the ITS computer in the vehicle,” Dilks says. “This Lake Taupo Port Calls Carrera 1703 Tokyo Car 1705 Carrera 1706 is detected on the multi- 1704 display when the ignition is Osaka 3 Feb 15 Feb 3 Mar 17 Mar turned on. “Disabling the system Nagoya 4 Feb 16 Feb 4 Mar 18 Mar through cutting the power Yokohama 5 Feb 17 Feb 5 Mar 19 Mar input does not impact on Auckland 20 Feb 7 Mar 22 Mar 7 Apr any of the vehicle’s other Wellington 6 Mar 10 Mar 3 Apr 10 Apr safety features.” Dilks notes this may not Lyttelton 4 Mar 9 Mar 1 Apr 9 Apr always be as simple. Nelson 6 Mar 11 Mar 3 Apr 11 Apr “Currently while the ITS system can be disabled in PORT TO DOOR SERVICE INCLUDING: isolation without affect- ing other vehicle features MPI Border inspection NZ Customs clearance (such as safety) then ITS is manageable. In the future, if Odometer certification Delivery Nationwide ITS systems are more tightly Digital Photography for Insurance integrated then it could be more difficult to disable in prior sales in NZ isolation.” IMVIA policy analyst Kit Wilkerson believes compa- nies processing vehicles for export in Japan have the www.armacup.com ability and tools to remove dashboards in an economic and damage-free way to undertake the work. The association’s recom-
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 7 PEOPLETALK TheULTIMATE RECRUITMENT PACKAGE Get your recruitment advertising into the media that delivers people you won’t have to train
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AutoTalk's January 7 managing editor THE halo model next year. looks at the Swift range revised Managing director Nobuya month gone by on after ten years at the Sonada has confirmed today AutoTalk.co.nz the NSX supercar will be
Richard Edwards DIARY top launched here. To celebrate the Suzuki Swift achieving a decade of being New Zealand’s top selling light January 14 January 5 car, the New Zealand distribu- Call for review on Fewer large cars no tor has axed two model vari- ANCAP aligns ants, and dropped the price on taxi regulation barrier to safety says the base model by 5%. The leader of the Act party protocols with Euro AA The entry-level 1.4-litre GL has called for a review of rules NCAP While big cars didn’t dominate model now carries a recom- governing taxi-service style From 2015, the Australasian the ANCAP list for 2014, the mended retail price of $18,990, apps, such as Uber. New Car Assessment Pro- range of small to medium ve- plus on-road costs, for the The technology has hit gramme (ANCAP) will align its hicles with 5-star safety ratings manual version, and $19,990, the headlines in the last week testing protocols with those of continues to grow according plus on-road costs, for the with Police stoping and fin- the European NCAP. to the New Zealand Automo- automatic transmission model. ing Uber drivers for allegedly While the physical crash tests bile Association using their smartphones as are close to identical, analysis “The Mazda3,. the 2014 taxi meters. At times this has of the resulting data is slightly New Zealand Car of the Year, January 8 meant the leaving of passen- different. From now, Euro NCAP along with the Toyota Corolla, gers on the roadside. results will be released in New Volkswagen Polo and Honda Giant DMS company NZ Hyundai dealers Zealand and Australia without Accord have all been awarded promises faster being reassessed by ANCAP, 5-star safety ratings this year, dig in for rally champ however they will still carry the so the New Zealand fleet is technology ‘down Hyundai WRC works driver ANCAP brand. becoming safer,” says AA under’ Hayden Paddon’s partnership motoring services general The formation of a giant global with Hyundai New Zealand, manager Stella Stocks. DMS company – CDK Global, and its dealer network, has Due to strong growth over the past 12 months one of Inc. – has been welcomed by been strengthened with a deal Auckland’s leading vehicle retailers, Buy Right Cars, is one of the biggest automotive that will support him through softtware providers in Australa- the next twelve rallies in his looking for an experienced buyer to join a sia, TSI. WRC i20 car. STRONG VEHICLE PURCHASING TEAM. “The formation of CDK, along with the operational Economist’s theory autonomy it now has, is espe- on imports misses +gst The Buyer will be responsible for: cially exciting for those of us in the world’s smaller mar- key point – IMVIA • purchasing stock in NZ kets,” says TSI’s group general A think piece issued by eco- • purchasing stock from auctions in Japan nomics firm Infometrics has $395 • pricing trade in’s We need someone manager, Darryn Crothall. been dismissed as ‘completely • analysing the used car market trends and providing who can commit suggestions on purchasing strategy weekdays and half a incorrect’ by the Imported Mo- • analysing reconditioning costs for vehicle types to be day on Saturday and January 13 tor Vehicle Industry Association. incorporated into pricing strategy the role may involve a The claims by economist Accountabilities include: few business trips to Speeding review Benje Patterson, say that fur- Japan each year. ther dropping of tariffs from • Assist in documenting the vehicle testing process requested • Ensure vehicle purchase prices are always the Japanese-Australian vehi- In return, the Police Minister Michael maintained at wholesale market value after cle trade could severely affect taking into account reconditioning/repair costs successful applicant Woodhouse has asked Police the New Zealand market for • Secure vehicle purchasing volumes will be rewarded with to undertake a review of the vehicles. a competitive public messages that under- The successful applicant would have/be: remuneration package pinned the 2014/15 summer • A minimum of 5 years experience as a buyer and a challenging fast road safety campaign. either in Japan or using contacts in NZ paced environment. January 15 • Honest, trustworthy and hardworking The ‘zero tolerance’ campaign has been widely • Ability to analyse and interpret market trends Scrapage rates fall as • Strong interpersonal skills criticised as taking the focus fleet grows • Strong contacts within the NZ dealership market off safe driving. The number of vehicles leaving If this role sounds like a good fit, please email NZ to get Honda New Zealand’s fleet rose this expressions of interest to Qiuchee Wong at year – but is still tracking well [email protected], or call supercar behind the number entering. While Jazz, Civic and CRV may 0274 482 433 if you’d like further information. According to Turner’s mar- lead Honda on volume in New ket report, a total of 138,805 Zealand, the company has vehicles left the market last confirmed it will have some- year, up 4% for all of 2013. 12 | AUTOTALK FEBRUARY 2015 | thing more interesting as a www.autotalk.co.nz Fiat Chrysler NZ boss
Continued on page 13
Quarter page ad in monthly THE WORKS – all of the above 1,2,3 3 PDF and printed magazine – also listed on website for $995+gst autotalk.co.nz for 4 weeks. Live link from the PDF mag and web to your ad on NEWSTALK AutoTalk's January 7 managing editor THE halo model next year. looks at the Swift range revised Managing director Nobuya month gone by on after ten years at the Sonada has confirmed today AutoTalk.co.nz the NSX supercar will be
Richard Edwards DIARY top launched here. To celebrate the Suzuki Swift achieving a decade of being Talk to us today – and get the New Zealand’s top selling light January 14 January 5 car, the New Zealand distribu- Call for review on Fewer large cars no tor has axed two model vari- autotalk.co.nz ANCAP aligns ants, and dropped the price on taxi regulation barrier to safety says the base model by 5%. The leader of the Act party protocols with Euro AA The entry-level 1.4-litre GL has called for a review of rules NCAP While big cars didn’t dominate model now carries a recom- governing taxi-service style From 2015, the Australasian the ANCAP list for 2014, the mended retail price of $18,990, apps, such as Uber. New Car Assessment Pro- range of small to medium ve- plus on-road costs, for the The technology has hit gramme (ANCAP) will align its hicles with 5-star safety ratings manual version, and $19,990, the headlines in the last week testing protocols with those of continues to grow according plus on-road costs, for the with Police stoping and fin- the European NCAP. to the New Zealand Automo- automatic transmission model. ing Uber drivers for allegedly While the physical crash tests bile Association using their smartphones as are close to identical, analysis “The Mazda3,. the 2014 taxi meters. At times this has of the resulting data is slightly New Zealand Car of the Year, January 8 meant the leaving of passen- best deal on staff recruitment different. From now, Euro NCAP along with the Toyota Corolla, gers on the roadside. results will be released in New Volkswagen Polo and Honda Giant DMS company NZ Hyundai dealers Zealand and Australia without Accord have all been awarded promises faster being reassessed by ANCAP, 5-star safety ratings this year, dig in for rally champ however they will still carry the so the New Zealand fleet is technology ‘down Hyundai WRC works driver ANCAP brand. becoming safer,” says AA under’ Hayden Paddon’s partnership motoring services general The formation of a giant global with Hyundai New Zealand, manager Stella Stocks. DMS company – CDK Global, and its dealer network, has Due to strong growth over the past 12 months one of Inc. – has been welcomed by been strengthened with a deal Auckland’s leading vehicle retailers, Buy Right Cars, is one of the biggest automotive that will support him through softtware providers in Australa- the next twelve rallies in his looking for an experienced buyer to join a sia, TSI. WRC i20 car. STRONG VEHICLE PURCHASING TEAM. “The formation of CDK, along with the operational Economist’s theory autonomy it now has, is espe- on imports misses The Buyer will be responsible for: cially exciting for those of us in the world’s smaller mar- key point – IMVIA • purchasing stock in NZ kets,” says TSI’s group general A think piece issued by eco- • purchasing stock from auctions in Japan nomics firm Infometrics has We need someone manager, Darryn Crothall. • pricing trade in’s been dismissed as ‘completely • analysing the used car market trends and providing who can commit incorrect’ by the Imported Mo- suggestions on purchasing strategy weekdays and half a DEBORAH BAXTER • analysing reconditioning costs for vehicle types to be day on Saturday and January 13 tor Vehicle Industry Association. incorporated into pricing strategy the role may involve a The claims by economist Accountabilities include: few business trips to Speeding review Benje Patterson, say that fur- Japan each year. ther dropping of tariffs from • Assist in documenting the vehicle testing process requested • Ensure vehicle purchase prices are always the Japanese-Australian vehi- In return, the Police Minister Michael maintained at wholesale market value after cle trade could severely affect taking into account reconditioning/repair costs successful applicant Woodhouse has asked Police the New Zealand market for • Secure vehicle purchasing volumes will be rewarded with to undertake a review of the vehicles. a competitive public messages that under- The successful applicant would have/be: remuneration package pinned the 2014/15 summer • A minimum of 5 years experience as a buyer and a challenging fast road safety campaign. either in Japan or using contacts in NZ paced environment. January 15 The ‘zero tolerance’ • Honest, trustworthy and hardworking [email protected] campaign has been widely • Ability to analyse and interpret market trends Scrapage rates fall as • Strong interpersonal skills criticised as taking the focus fleet grows • Strong contacts within the NZ dealership market off safe driving. The number of vehicles leaving If this role sounds like a good fit, please email NZ to get Honda New Zealand’s fleet rose this expressions of interest to Qiuchee Wong at supercar year – but is still tracking well +gst [email protected], or call behind the number entering. While Jazz, Civic and CRV may 0274 482 433 if you’d like further information. According to Turner’s mar- lead Honda on volume in New ket report, a total of 138,805 Zealand, the company has vehicles left the market last confirmed it will have some- 027 530 5016 $450 year, up 4% for all of 2013. 12 | AUTOTALK FEBRUARY 2015 | thing more interesting as a www.autotalk.co.nz Fiat Chrysler NZ boss
Continued on page 13
8 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz THESE SPECIAL RATES APPLY TO RECRUITMENT ADS ONLY. PEOPLETALK TheULTIMATE Armstrong’s journey to the top
ick Armstrong is best up”. 450 employees, is also strongly known for his involve- Once his success in the focused on keeping up with RECRUITMENT Rment in the new- south was solidified, Arm- changes in technology. car game, with a string of strong made the move north “It’s happening a damn successful franchises that in 2007, setting up Subaru sight quicker than you want PACKAGE stretch the length of the and Peugeot franchises in it to. But we are subject to country. Wellington. all the information, we know Get your recruitment advertising into the media that delivers people you won’t have to train However, his early days in “It was one of those situ- what’s coming when. the industry were dominated ations where it is hard to set “There’s a level of training by selling used cars and im- up there. It is really difficult in we are having to put techni- porting from overseas. any of those smaller centres cians and sales staff through Rick Armstrong THREE GREAT OPTIONS Armstrong began his career to set up a business without which is intensive. time we had to use a check in 1985 as a 19-year-old local knowledge.” “Technology is changing sheet on a clipboard.” working for a couple of used- However, Armstrong says so much they are almost be- It is also changing the way List your advert (up to half a page) car dealers in Christchurch, the operation has gone from coming IT people in a way.” people buy cars, with plenty FOR MAXIMUM IMPACT go on before managing a yard. strength to strength. Investing in that technol- of research that can be done on autotalk.co.nz (with over 1 2 the front page of our three-weekly “I worked there for a few “Wellington for us is a ogy isn’t cheap, but it does online before even visiting a 35,000 page views a month). news ALERTS (read by 40,000 years, learning the ropes and very, very important region. help increase efficiency, he dealership. subscribers each month). Claim attention selling cars very successfully We have got big market says. “When you check a car “How we sell to the pub- • 4 weeks on autotalk.co.nz as a young guy,” he says. share down there.” in for service, you’re met by lic and market to the public opportunities page with a panel on 3 of the weekly ALERTS “I learned a lot about the And when the opportunity a service advisor that’s got is fast changing, but it keeps • 4 weeks on bottom of AutoTalk linked to your ad industry, buying and sell- to buy Auckland City Toyota an iPad. you on your toes. It gives Alert (12 appearances) with link to (up to a half page) ing, made some money and from the Giltrap Group came “Everything is becoming you a bit of a buzz.” on autotalk.co.nz managed to hang on to it.” about in 2014, he jumped at very operationally efficient, However, Armstrong is still your advert on autotalk.co.nz Eventually the entrepre- the chance to move north which is exactly what we are a believer in physical dealer- • Adverts are also listed on neur went out on his own, again. looking for. Once upon a Continued on page 10 forming Armstrong Motor “I always had the ambition dieseltalk.co.nz on 12 weekly Group in 1993, which dealt in of getting to Auckland. I liked alerts. $650 +gst used imports. the idea of living here.” Armstrong says he parallel After putting the time into imported everything from it to establish the business, Subarus to Nissans and Mit- Armstrong has four Auckland subishis. dealerships operating, and
NEWSTALK “You name it, we were another being built in Botany.
AutoTalk's January 7 managing editor THE halo model next year. looks at the Swift range revised Managing director Nobuya month gone by on after ten years at the Sonada has confirmed today AutoTalk.co.nz the NSX supercar will be
Richard Edwards DIARY top launched here. To celebrate the Suzuki Swift bringing it in. “One of the things achieving a decade of being New Zealand’s top selling light January 14 January 5 car, the New Zealand distribu- Call for review on Fewer large cars no tor has axed two model vari- ANCAP aligns ants, and dropped the price on taxi regulation barrier to safety says the base model by 5%. The leader of the Act party protocols with Euro AA The entry-level 1.4-litre GL has called for a review of rules NCAP While big cars didn’t dominate model now carries a recom- governing taxi-service style From 2015, the Australasian the ANCAP list for 2014, the mended retail price of $18,990, apps, such as Uber. New Car Assessment Pro- range of small to medium ve- plus on-road costs, for the The technology has hit eraPower has gramme (ANCAP) will align its hicles with 5-star safety ratings manual version, and $19,990, the headlines in the last week testing protocols with those of continues to grow according plus on-road costs, for the with Police stoping and fin- “Those were the days that has been beneficial the European NCAP. to the New Zealand Automo- automatic transmission model. ing Uber drivers for allegedly While the physical crash tests bile Association using their smartphones as are close to identical, analysis “The Mazda3,. the 2014 taxi meters. At times this has of the resulting data is slightly New Zealand Car of the Year, January 8 meant the leaving of passen- different. From now, Euro NCAP along with the Toyota Corolla, gers on the roadside. results will be released in New Volkswagen Polo and Honda Giant DMS company NZ Hyundai dealers Zealand and Australia without Accord have all been awarded promises faster being reassessed by ANCAP, 5-star safety ratings this year, dig in for rally champ however they will still carry the so the New Zealand fleet is technology ‘down Hyundai WRC works driver ANCAP brand. becoming safer,” says AA under’ Hayden Paddon’s partnership motoring services general The formation of a giant global with Hyundai New Zealand, when new cars were quite throughout is me living in manager Stella Stocks. DMS company – CDK Global, and its dealer network, has Due to strong growth over the past 12 months one of Inc. – has been welcomed by been strengthened with a deal Auckland’s leading vehicle retailers, Buy Right Cars, is one of the biggest automotive that will support him through softtware providers in Australa- the next twelve rallies in his looking for an experienced buyer to join a sia, TSI. WRC i20 car. STRONG VEHICLE PURCHASING TEAM. “The formation of CDK, along with the operational Economist’s theory autonomy it now has, is espe- on imports misses +gst The Buyer will be responsible for: cially exciting for those of us in the world’s smaller mar- key point – IMVIA • purchasing stock in NZ kets,” says TSI’s group general A think piece issued by eco- • purchasing stock from auctions in Japan nomics firm Infometrics has expensive in New Zealand.” the region and developing $395 • pricing trade in’s We need someone manager, Darryn Crothall. increased dealership been dismissed as ‘completely • analysing the used car market trends and providing who can commit suggestions on purchasing strategy weekdays and half a incorrect’ by the Imported Mo- • analysing reconditioning costs for vehicle types to be day on Saturday and January 13 tor Vehicle Industry Association. incorporated into pricing strategy the role may involve a The claims by economist Accountabilities include: few business trips to Speeding review Benje Patterson, say that fur- Japan each year. ther dropping of tariffs from • Assist in documenting the vehicle testing process requested • Ensure vehicle purchase prices are always the Japanese-Australian vehi- In return, the Police Minister Michael maintained at wholesale market value after cle trade could severely affect taking into account reconditioning/repair costs successful applicant Woodhouse has asked Police the New Zealand market for • Secure vehicle purchasing volumes will be rewarded with to undertake a review of the vehicles. a competitive public messages that under- The successful applicant would have/be: remuneration package But by 2000, Armstrong the business,” he says. pinned the 2014/15 summer • A minimum of 5 years experience as a buyer and a challenging fast road safety campaign. either in Japan or using contacts in NZ paced environment. January 15 • Honest, trustworthy and hardworking The ‘zero tolerance’ campaign has been widely • Ability to analyse and interpret market trends Scrapage rates fall as • Strong interpersonal skills criticised as taking the focus fleet grows • Strong contacts within the NZ dealership market off safe driving. The number of vehicles leaving If this role sounds like a good fit, please email New Zealand’s fleet rose this by NZ to get Honda expressions of interest to Qiuchee Wong at year – but is still tracking well [email protected], or call supercar behind the number entering. While Jazz, Civic and CRV may 0274 482 433 if you’d like further information. According to Turner’s mar- lead Honda on volume in New revenue ket report, a total of 138,805 had swapped importing for Zealand, the company has “You become part of the vehicles left the market last confirmed it will have some- year, up 4% for all of 2013. 12 | AUTOTALK FEBRUARY 2015 | thing more interesting as a www.autotalk.co.nz Fiat Chrysler NZ boss Continued on page 13 the new-car new franchise community. I’ve done that in segment, starting off in his all of the places I have lived.” Quarter page ad in monthly THE WORKS – all of the above 1,2,3 Christchurch home base. One thing Armstrong has % 3 PDF and printed magazine “I just decided the import learned after almost two – also listed on website for $995+gst market was no longer for decades in the new-car busi- me. I’m staggered that the ness is customers need the autotalk.co.nz for 4 weeks. Live link import market is still going,” whole package, from service from the PDF mag and web he says. to finance, customer experi- to your ad on NEWSTALK He had secured several ence and parts. AutoTalk's January 7 managing editor THE halo model next year. looks at the Swift range revised Managing director Nobuya month gone by on after ten years at the Sonada has confirmed today AutoTalk.co.nz the NSX supercar will be
Richard Edwards DIARY top launched here. To celebrate the Suzuki Swift achieving a decade of being Talk to us today – and get the franchises in Christchurch by “Selling cars is a part of New Zealand’s top selling light January 14 January 5 car, the New Zealand distribu- Call for review on Fewer large cars no tor has axed two model vari- Contact us to learn how autotalk.co.nz ANCAP aligns ants, and dropped the price on taxi regulation barrier to safety says the base model by 5%. The leader of the Act party protocols with Euro AA The entry-level 1.4-litre GL has called for a review of rules NCAP While big cars didn’t dominate model now carries a recom- governing taxi-service style From 2015, the Australasian the ANCAP list for 2014, the mended retail price of $18,990, apps, such as Uber. New Car Assessment Pro- range of small to medium ve- plus on-road costs, for the The technology has hit 2006, including the popular the business. You want to gramme (ANCAP) will align its hicles with 5-star safety ratings manual version, and $19,990, the headlines in the last week testing protocols with those of continues to grow according plus on-road costs, for the with Police stoping and fin- the European NCAP. to the New Zealand Automo- automatic transmission model. ing Uber drivers for allegedly bile Association using their smartphones as 20 While the physical crash tests are close to identical, analysis “The Mazda3,. the 2014 taxi meters. At times this has of the resulting data is slightly New Zealand Car of the Year, January 8 meant the leaving of passen- best deal on staff recruitment different. From now, Euro NCAP along with the Toyota Corolla, gers on the roadside. results will be released in New Volkswagen Polo and Honda Giant DMS company NZ Hyundai dealers Zealand and Australia without Accord have all been awarded promises faster Subaru brand, and had set up being reassessed by ANCAP, 5-star safety ratings this year, continue selling them cars dig in for rally champ however they will still carry the so the New Zealand fleet is technology ‘down Hyundai WRC works driver ANCAP brand. becoming safer,” says AA under’ Hayden Paddon’s partnership tinyurl.com/eraPowerNZ motoring services general The formation of a giant global with Hyundai New Zealand, manager Stella Stocks. DMS company – CDK Global, and its dealer network, has Due to strong growth over the past 12 months one of Inc. – has been welcomed by been strengthened with a deal Auckland’s leading vehicle retailers, Buy Right Cars, is one of the biggest automotive that will support him through softtware providers in Australa- the next twelve rallies in his looking for an experienced buyer to join a sia, TSI. WRC i20 car. STRONG VEHICLE PURCHASING TEAM. “The formation of CDK, a Mercedes-Benz dealership and servicing their cars, along with the operational Economist’s theory autonomy it now has, is espe- on imports misses The Buyer will be responsible for: cially exciting for those of us in the world’s smaller mar- key point – IMVIA • purchasing stock in NZ kets,” says TSI’s group general A think piece issued by eco- 09 478 0370 • purchasing stock from auctions in Japan nomics firm Infometrics has We need someone manager, Darryn Crothall. • pricing trade in’s been dismissed as ‘completely • analysing the used car market trends and providing who can commit incorrect’ by the Imported Mo- suggestions on purchasing strategy weekdays and half a DEBORAH BAXTER • analysing reconditioning costs for vehicle types to be day on Saturday and January 13 tor Vehicle Industry Association. incorporated into pricing strategy in Dunedin. building that customer base. the role may involve a The claims by economist Accountabilities include: few business trips to Speeding review Benje Patterson, say that fur- Japan each year. ther dropping of tariffs from • Assist in documenting the vehicle testing process requested • Ensure vehicle purchase prices are always the Japanese-Australian vehi- In return, the Police Minister Michael maintained at wholesale market value after cle trade could severely affect taking into account reconditioning/repair costs successful applicant Woodhouse has asked Police the New Zealand market for • Secure vehicle purchasing volumes will be rewarded with to undertake a review of the vehicles. a competitive public messages that under- The successful applicant would have/be: remuneration package pinned the 2014/15 summer • A minimum of 5 years experience as a buyer and a challenging fast road safety campaign. January 15 In hindsight, he says it was paced environment. “That’s the challenge in either in Japan or using contacts in NZ The ‘zero tolerance’ • Honest, trustworthy and hardworking [email protected] campaign has been widely • Ability to analyse and interpret market trends Scrapage rates fall as • Strong interpersonal skills criticised as taking the focus fleet grows • Strong contacts within the NZ dealership market off safe driving. The number of vehicles leaving If this role sounds like a good fit, please email NZ to get Honda New Zealand’s fleet rose this expressions of interest to Qiuchee Wong at supercar year – but is still tracking well +gst [email protected], or call behind the number entering. While Jazz, Civic and CRV may 0274 482 433 if you’d like further information. According to Turner’s mar- lead Honda on volume in New ket report, a total of 138,805 the start of “a nationwide the car industry.” Zealand, the company has vehicles left the market last confirmed it will have some- 027 530 5016 $450 year, up 4% for all of 2013. 12 | AUTOTALK FEBRUARY 2015 | thing more interesting as a www.autotalk.co.nz Fiat Chrysler NZ boss Continued on page 13 company from the bottom The company, which has
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 9 THESE SPECIAL RATES APPLY TO RECRUITMENT ADS ONLY. PEOPLETALK
Continued from page 9 market is steady, it’s the best interested, it can be an excit- so focused and committed ships, because “people still time. You’re not challenged ing career. If you like it and to what he wants.” like to deal with people they with an upturn or a downturn.” want to have a bit of fun in While he plans to take a trust”. Armstrong says the car work, it’s something people trip to Europe later this year Armstrong says the fran- industry is a fantastic one should consider.” to follow his son’s progress, chise side of the market is in- that young people looking During his downtime, he doesn’t have to go far to credible at the moment, but for a career should consider Armstrong takes on the role of watch him in action right he prefers when the market getting involved in. “I’ve been proud dad, following his son now. is steady rather than too up in the game all this time and Marcus’ motor-sport career. “At the moment he’s in or down. seen a lot of people come “He’s living up in Europe New Zealand doing the “When the business is and go from the car industry. at the moment on a Ferrari Toyota Racing Series. It’s growing and being driven by If you stick at it, it’s been really development contract. He cool having Marcus home.” growth, you need bigger fa- good to so many people. will be in pretty good hands cilities at a big cost. When the “I just think if you’re really over the next few years. He’s New cars provide
The New Zealand Automotive Industry’s software provider of choice best value: Armstrong
hose thinking about buying an imported car Tshould 35 Years think again, 3,000 Clients Armstrong 10,000 Users can’t be wrong! Motor Group Automotive & Industry IT boss Rick Armstrong says. “I don’t ADP Autoline: The world’s most popular Dealer and Distributor understand Management System from the world’s largest provider. Rick Armstrong AUTOMOTIVE MANAGEMENT IT how we can be one of the smallest na- tions in the world, but have one of the biggest number of NZ’s most installed and fastest growing Dealer and Fleet Management System with over 400 installations. imports from Japan.” DEALER MANAGEMENT IT “The public has been buy- ing these cars at relatively high prices and interest rates.” NZ’s acclaimed Workshop Management System runs 50% of Compare that with buying independent motor industry service and repair businesses. new, which gets the customer AUTOMOTIVE SERVICE IT a service plan, warranty and brand new tyres, he says. “It’s safe, there’s nothing to TSI Group’s own computer hosting and cloud services division, and NZ’s spend for the first few years largest automotive industry specialist IT services company. of ownership, you can buy on TOTAL BUSINESS IT low interest rates. I could sit here with a calculator and do proudly exports Kiwi know-how and expertise to the world with clients in 24 countries. the numbers. “The deals on new ones are so good, it works out cheaper to buy that new one.” He says the cost of owner- ship is something people need to seriously consider before Contact: Paul Wilkinson [email protected] 09 5832482 0274475513 buying a car of any kind.
10 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz NEWSTALK
SEAT to launch in New Zealand panish car manufacturer The rise of the SUV seg- SEAT is returning to the ment in New Zealand has SNew Zealand market encouraged the company to after an absence of almost bring two specifications of its two decades. Ateca model — the Style and The Volkswagen subsidiary Xcellence — into the country. pulled out of the Australa- “There is growth in SUVs sian market in the late here, and the sporty na- 1990s. ture of the brand is dif- However, SEAT New ferent to what’s already Zealand general man- out there,” Yates says. SEAT is bringing its Ateca SUV to New Zealand ager James Yates says The Ateca will be here, but it is generally un- early in the piece. now is the right time to joined by the Leon known in New Zealand. “Profile is a hard one to return. SEAT New Zealand Cupra and Leon However, he believes peo- measure. We’ve got targets. There are plans to general manager FR — two differ- ple will be impressed by the “If we can get a small foot- start in Auckland, with James Yates ent versions of the quality of the product, which hold, I will be pretty happy.” a showroom opening company’s five- originated in Barcelona. Yates says his team is at one of Giltrap Group’s exist- door hatch. “We’re not trying to launch working on digital options for ing dealerships in the second Yates says it is likely more a brand from an unknown showcasing the cars, but get- quarter of the year, he says. models will be introduced country or one with low qual- ting the Auckland showroom “If we can make it work next year. ity perceptions.” up and running is the priority. here [in Auckland], we can He says there are a few And as for building the Price is still being worked talk to the rest of the country people that might remember brand here, it is hard to quan- through, but will be competi- at a later stage.” the brand from its first stint tify how long that will take so tive, he says. MTF Accelerator on the right foot
ven with the intro- To minimise the poten- email advising that the duction of comput- tial for mistakes and rework loan has begun. Custom- Eers, writing loans still involved in documentation, ers can access their loan seems to involve a lot of Accelerator can calculate documents at any time paperwork and signatures. who needs to sign what by logging into the cus- Automotive financier box, and all the documents tomer website. MTF is working towards required for each type of MTF CEO Glen Todd taking the time and hassle contract. Signatures are says: “While a face-to- People using the Accelerator app out of the process, the first made on the digital con- face relationship with step is being its new app — tract with a special pen, customers is key, we simply app as simple as possible. Accelerator. or even the customer’s couldn’t ignore the potential “As it turns out, the more Accelerator is an iPad finger. Required customer saving of time, paper and traditional dealers had no app which captures sig- hassle offered by problem adapting to the natures and even whole developing a fully new process at all, and documents. Developed By Simon Hopkins, digitally integrat- have been great ambassa- by MTF, the app’s avail- Solutions Team Manager ed process. MTF dors for the software.” able to all its vehicle [email protected] vehicle dealers A number of MTF finance dealers and franchises and franchises providers cover great around New Zealand. love the mobil- distances to meet custom- The speed of uptake has ity and flexibility ers, so the flexibility offered been impressive: from an documents and ID are that Accelerator offers, and by the app has been a real initial release to five pilot photographed with the iPad our customers tell us they boon. Jacob Gray from users in March, well over camera, and automatically appreciate how up-market Carbase in Dunedin advises half of all MTF loans are filed with MTF, completing and convenient it is.” that as well as finding the now completely paperless. the compliance require- Todd explains that there application very easy to use, And, much like the mobile ments. The loan is finished were some initial concerns his customers were “pretty internet banking revolu- on the iPad, and within two from those dealers wary of wowed” by being able to tion, users wonder how minutes the customer is au- new technology, so great sign their contract on an they managed without it. tomatically sent a welcome care was taken to keep the iPad.
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 11 NEWSTALK
Moving metal a fast-changing game
n an age where hybrid and 2016, they certainly know And then there was the implement. electric vehicles are no how to move metal. expo floor, all 31,120 square But I can imagine identify- Ilonger considered oddities, Along with a small con- metres of it, filled with all ing what to attend would’ve and with autonomous ve- tingent of Kiwis, I joined the manner of suppliers from been a nightmare for a dealer hicles on the horizon, the car thousands of attendees at the DMS providers to auto- principal. Do I go to Stop the as we know it is undergoing NADA conference with an eye mated car washes, and every Haemorrhaging of Attrition its most significant transition on learning about new tech- conceivable technology to and Increase Sales and Gross in 100 years. niques to boost dealership enhance or measure each by 50%, or Five Strategies to It is fitting, then, that 2017 enquiry and customer reten- nuance of a modern car Dominate Your Market? How will mark the 100th anniver- tion, and optimise am I can going to find time sary of the North American sales. for Dealership of Tomorrow Dealer Association (NADA), We know the US by Steve Vermeulen — Retail Trends for the Next the United States body for car market is huge, Marketing manager Decade and Beyond, and still vehicle retailers. but sometimes it’s Nichibo attend Recruiting: To Find the NADA’s suitably elabo- hard to fathom just Needle in the Haystack? rate annual conference was how big it is. It takes So, yes, scheduling at held in New Orleans, and something like NADA is an issue, but overall focussed firmly on the ways NADA to put it all in perspec- dealership. there’s enough good content we market, sell and service tive, and within minutes With so many interesting and innovation on display to vehicles. Unsurprisingly, that of stepping into the New learning modules available, get a flavour of what we need side of the industry is also Orleans convention centre managing the crossover is to be thinking about over the undergoing its own shift in we started to understand the challenging — you simply next couple of years. traditional thinking. scale of things. can’t attend everything, and Looking for a silver bullet? Amid political insanity, The centre itself is more of course there’s a risk you’ll Keep looking. NADA 2017 seemingly unbridgeable di- than a kilometre long, with miss one really critical work- didn’t throw up any revela- vides in equality and — if the NADA training workshops shop while attending a dud. tions you probably haven’t streets of New Orleans are filling break-out rooms along As a marketer, I focussed heard about — unless you’re any indicator — an ever-pre- about half of that expanse. on topics I knew could either still agonising about the size sent whiff of pot, Americans Hundreds of individual dramatically enhance the of the starburst in your print generally do know how to theatres housed anywhere current strategies and tactics ad, and shooting for a one in treat a customer. from 30 to 100 participants in I have in play, or give me six closing ratio — in which And with more than 17.5 sessions on every aspect of insight into emerging trends case … um … where to start? million new vehicles sold in dealership improvement. or technology I can begin to Continued on page 13
12 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz NEWSTALK
Continued from page 12 was the one innovation that finally brings 100% vehicle e- and fast, both consumer and However, it was reassuring hinted most at a future selling commerce to the fore? dealer facing. One thing’s for to see our US counterparts tool. I sampled a beta version I suspect we’ll see more certain, the next 100 years validating some of the tactics of what eBay Motors sees as developments in automotive promise a lot more change New Zealand benchmark the not-too-distant technol- VR applications coming thick to come. operators are implement- ogy which will help us ing. It should be no surprise engage consumers even that more than 70% of typical more. Dealer Information Notice dealership enquiries in the With a low-cost headset Dealer Information Notice States are now triggered from and mobile device a user a digital source, and Vehicle can now have an immer- MTA MEMBERSHIP INFORMATION Display Pages (VDPs) and sive 3D interior and exte- Cost Interests website form fills are critical rior view of a car at home National Subscription of motor vehicle dealers a priority measures. or in the $700 Excl GST & Branch fee Yes No Content is dealership. increasingly A simple Brand Year Capacity important, wave of the Strong & nationally recognised Since 1917 4000 members with the writ- hand al- MTA is NZ’s largest dealer representative group: Franchise ten word for lows them dealers, used dealers, motorcycle dealers, and truck dealers search engine to peruse Market analysis - regular, visibility, but specifica- Mediation Yes No accurate and detailed video is also tions, read Advocacy - pushing the causes a powerful peer re- HR Advice Yes No engagement views and for your industry tool. If you’re try different Benefits - save money with MTA stationery Yes No putting more trim levels, key business partners attention on these areas, and they can even take a IT Advice Business Range of Need a mentor you’re focussing on what a virtual test drive. Yes No Managers newsletters Yes No lot of successful dealers in A salesperson can Specialist training Business Advice the States are now imple- see what they’re looking Industry Yes No menting in volume. at, and can offer voice research Yes No I’ve definitely picked up prompts to enrich the FURTHER INFORMATION ABOUT MTA some valuable new meth- experience. It doesn’t fulfil Website Events / get Free phone odology to more accurately that touch-and-feel com- www.mta.org.nz togethers Yes No track digital effectiveness, im- ponent car consumers still prove remarketing and craft find essential but, for early CONTACT US more engaging content. adopters at least, could this Tony Everett 04 381 8827 But for me virtual reality be the technology which
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 13 NEWSTALK
Major dealer employs EV sales specialist
earning about electric some of the other brands in vehicles (EVs) has been stock. La “steep learning curve” And he is proud to admit for Andrew Dudley. to driving a Leaf to and from Genuine Vehicle Import’s work, which is a fantastically (GVI) EV specialist says he is smooth ride. a convert to the technology “Electric cars are not Motor Vehicle Vehicle Motor Insurance Insurance Mechanical Breakdown Insurance Repayment Loan Protection Asset Guaranteed after taking on the role four wind-up toys. The battery months ago. sits quite low, so they are not a a a a 0800 674 678 0800 674 www.mainstreaminsurance.co.nz “I was all about the affected in a gust of wind.” combustion engine. Now I’m Not only is the Leaf great immersed in the EV culture during the crawl to work, it and technology.” also performs well on the He is predicting 2017 will race track as Dudley discov- be the “Year of the EV” as ered at Hampton Downs,
charging infrastructure con- pushing it to its limits. tinues to be built and people “I put it through its paces. become more concerned It shows the potential of an about driving a car that is EV in a controlled environ- environmentally-friendly. ment.” Dudley’s prediction is protection certainly proving to be true More to learn Valu e so far. Despite his impressive January has been his most success in the EV sector, successful month, breaking Dudley says he is a long way double digits for EVs sold for from being an expert. the first time during his tenure “I’m still researching. That at the company. will not stop. The most popular model “Basically I have been go- he has sold since starting ing cross-eyed looking at a
Better insurance at GVI is the Nissan Leaf screen for much longer than because of its reliability, with is healthy.” BMWs and Mercedes-Benz Continued on page 15
14 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz NEWSTALK
Continued from page 14 buys an EV to make sure new cars. You’ve got to spend what they have learned. If Research also involves charging at home is safe. time with people because they don’t have confidence in travel, with a trip to the UK Particularly in older they have lots of questions. the person selling, the people last year opening Dudley’s homes with ageing switch- “They want to confirm won’t buy the vehicle.” eyes up to some of the other boards, upgrades can cost EV models on the market. from $300, he says. That includes the Nissan “As a retailer, we have to Tekna, which GVI has since make sure customers are imported. aware of the safety require- NYK VEHICLE Another trend he has no- ments needed for home EXPRESS SERVICE ticed is most people buy EVs charging. as a second car. “What they save in fuel “They’ve the first month taken that first often pays for Reliable fortnightly step. They can the electricity vehicle logistics see EVs are good upgrade.” service JAPAN to NZ for the environ- EV servic- ment and good ing and repairs for the country.” are also offered PORT TO PORT / In terms of by GVI in case bigger EV cars, customers have DOOR TO DOOR Dudley says they any problems, to Auckland, Christchurch, are still develop- Andrew Dudley Dudley says. Wellington, and Nelson ing. “A Nissan e-NV200 is a Specialist field good option for the EV pur- GVI general manager Full MPI inspection ists, while a hybrid version of Hayden Johnston says the service from Kawasaki, the Mitsubishi Outlander is company’s used EV sales, Osaka, Nagoya and Moji another solid choice.” which have been develop- ing for more than two years,
Safety first have grown strongly since SUN PHOENIX CO.,LTD. + Marine Insurance available Dudley says GVI does its Dudley took over. best to make sure custom- Selling used EVs re- For eFFIcIent custoMer Focused servIce ers are educated about the quires a particular set of contact fundamentals before buying skills, which Dudley has NYK an EV. developed very quickly, Auckland Branch 0800 695 546 Christchurch Branch 0800 695 2424 That includes a free as- Johnston says. email: [email protected] sessment for anyone who “Selling EVs is like selling
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 15 INDUSTRYTALK Crawford’s Case brought to you by By David Crawford, CEO of the CRAWFORD’S CASE Motor Industry Association of NZ (Inc). By David Crawford, CEO of the Motor Industry Association of NZ (Inc). MARAC, a division of Heartland Bank Limited. New Year reflections
here’s a saying along I did not have any real re- the reduction of the rate of But those are not the only the lines of “only two sponsibilities, and my parents road trauma. changes we are seeing. The Tthings don’t change — gave me relatively free rein But worldwide the rate way vehicles are being pro- you pay taxes, and change is so long as I did my fair share of accident reduction has pelled is also changing. a constant”. of farm duties. slowed. New Zealand is no Driven by the need to be This year is a milestone I remember the long list different, and in recent years ever more in sync with the year for me — towards the of cars and other vehicles the rate of road trauma environment that sustains end of it I will celebrate six my father owned as I grew here has plateaued, and it is human life, the push to decades of existence. up. In the ‘70s I developed currently bouncing up and decarbonise transport is very As the New Year rolled on my petrolhead tendencies, a down. real. Not only decarbonise, through, I paused to reflect natural result of growing up That could well change in but also reduce harmful ex- on that. in a rural community. the foreseeable future. haust emissions which affect One of my earliest memo- In my youth, cars were Vehicle manufacturers quality of life, mainly in urban ries is of my second year pretty basic things. You can’t began to change their re- areas. at school, listening to the really say that nowadays, and search focus five or so years Electric vehicles, low- radio in class about the DC3 in the next 10 years the level ago, from the objective of emission vehicles, fuel cells airplane crash in the Kaimai of complexity and sophis- minimising harm should an and other technology are Ranges. It was and remains tication will not just evolve, accident happen, to saying here now, or not that far the deadliest plane crash on it will radically change. Cars what if we could stop cars away from hitting the mar- New Zealand soil. will become easier to drive, having accidents at all? The ket. Some operational and It was the first time in my but the technology behind benefits of this R&D effort commercialisation issues still young life that the realities of this will be anything but easy are beginning to play out. need to be resolved. a big world outside my im- to design and safely imple- There are two main tech- This rate of change is a lit- mediate existence registered ment. nological areas vehicle man- tle uncomfortable for some, in my mind, the beginning In the 50 years leading up ufacturers are pursuing. The while others embrace it. of the loss of childhood in- to 2010, the development first is enabling vehicles to It is not surprising that we nocence and naivety. focus was on engineering see what’s around them and have passionate people ei- The transition to decimal design to protect the oc- other vehicles. Often referred ther supporting fully autono- currency in 1967 looms large cupant should an accident to as vehicle-to-vehicle and mous vehicles, or who don’t in my memory, as well as happen. vehicle-to-infrastructure want to see it coming. Fully the first man landing on the The development of air- communications, it involves autonomous vehicles are still moon in July 1969. The ‘70s bags, ABS brakes and crum- two sets of protocols — one a little way off, but I have no were some of my favourite ple zones combined with for radar detection, and the doubt we will seem them in years — it was a fun time laws on mandatory seatbelt other for two-way commu- the foreseeable future. during which, as a teenager, wearing all contributed to nications. The real question is, at The second area is transi- some point in the future “Electric vehicles, low- emission vehicles, tion from fully manual to should drivers eventually be fuel cells and other technology are here fully autonomous driving. banned from driving manual now, or not that far away from hitting The protocols cover a five- or semi-autonomous vehi- stage transition, the idea be- cles? That will be an interest- the mar- ket. Some operational and ing that vehicles can detect ing debate, one I am happy commercialisation issues still need to be and respond much more to discuss with anyone over resolved.” quickly than humans, and a glass of beer. I know which make rational decisions. I prefer! Drive away with finance from MARAC Provided by Heartland Bank Limited marac.co.nz MARAC is a division of Heartland Bank Limited. Lending criteria, fees and charges apply. heartland.co.nz
16 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz INDUSTRYTALK
Proudly sponsored by
SHAW THING & By Gordon Shaw – chief executive officer – Vehicle Inspection NZ We all need to spread the word that vehicle safety is our total focus!
ost of you reading citainsp.org — International also important to determine it has a total focus on safety this article know that Motor Inspection Commit- end of life (ELV), and pre- outcomes. Mthe vehicle you drive tee — looking at global best vent further changes to the on the road in New Zealand practice for port of entry vehicle on arrival in another Electric vehicle fleet is supported by a massive inspections. country in any attempt to numbers regulatory process which The last general assembly disguise extensive damage Just wanted to draw your ensures your safety. But how of CITA approved the crea- not picked up by in-service attention to the latest EV many of your friends, col- tion of three ad-hoc working checks. fleet statistics that are posted leagues, customers and The POE AH group agreed on the Ministry of Trans- family do? on the following principles ports website — transport. Most drivers and regarding the recommenda- govt.nz/research/newzea- owners of vehicles have tion: landvehiclefleetstatistics/ no idea that vehicles • Applicable to all kind of monthly-electric-and-hy- in New Zealand are road vehicles brid-light-vehicle-registra- subject to strict safety • Preference to set up tions-dec-2016/. and inspection stand- technical requirements For light EV registrations ards before they enter rather than asking for a we have had an increase of the NZ vehicle fleet, and limit of age 418 vehicles between 2015 while they are operated on group to create guidelines • It is important to retrieve and 2016. Well done to eve- NZ roads. on new inspection schemes, information from the ryone who is investing in EV For example, it is worth anti-fraud measures and authorities of the country ownership. considering that a used car port-of-entry inspections. of origin The towns with the big- imported from Japan is in- These recommendations The working group has gest EV fleets are: spected in Japan (biosecurity will be aimed worldwide used the NZ Entry Certifica- 1. Auckland and safety) before export, and used as support for the tion and Compliance inspec- 2. Christchurch then inspected and complied international stakeholders tion system as a best practice 3. Wellington by approved service pro- supporting road safety in example, together with the 4. Whangarei viders before the vehicle is developing countries, like European Union standards. 5. Dunedin able to enter the NZ vehicle UN, WHO, World Bank and This is a big endorsement If you have not visited the fleet, and that’s before it is multilateral development that our mature inspection MoT’s statistical information, inspected for its Warrant of banks. system for used cars enter- I encourage you to do so. It Fitness or Certificate of Fit- With the increasing trade ing our fleet is a model that is a great resource for us all ness. of vehicles both new and can be used elsewhere, as to use. The New Zealand inspec- used across geographical Total BEV and PHEV tion supply chain is being and country borders it is Year registrations Fleet Size – BEVs used as a benchmark stand- imperative that there is a set ard by many other regula- of minimum standards for 2014 328 255 tors looking at way to make the inspection of vehicles at 2015 502 295 inspection systems more port of entry. robust. The working group also 2016 1513 713 I am on an international recommends that pre-ship- BEV = battery electric vehicles working group of CITA ment origin inspections are PHEV = plug-in hybrid electric vehicles
See us first for... Specialists in JEVIC Authorised NZTA Border Pre Shipment Inspection Inspecons Agency 0800 GO VINZ
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 17 MARKETINGTALK
Sales attribution – what activity actually generates sales?
here are many rea- towards traditional media the world is neither black sons a brand/OEM of TV, newspaper, radio and nor white. A whole industry Twould want to deploy outdoor advertising. But has sprung up with com- a consistent lead manage- what is it that would make panies that espouse Multi- ment tool across its network. marketers wary of having ac- Touch Sales Attribution. This At AutoPlay, we find that one cess to market insights? method accepts the fact that the US, and almost none in of the key selling points for The answer comes down customers interact with the NZ — but rest assured they any brand HQ is the ability to to sales attribution. Sales at- brand at many points along will come! So, what can you push leads generated from tribution is the process of at- their buying journey, and do in lieu of costly attribu- brand marketing activity out tributing marketing spend to to the dealership network, different marketing activities. and then track activity and Digital marketers commonly results once the dealerships will use a method called Last start working those leads. Touch Attribution — essen- For most brands access- tially giving all the credit for ing this information from dealerships is like getting tion specialists? The good blood out of a stone — not Matt Darby works for AutoPlay, which news is that nothing is per- because dealerships want specialises in Lead Management Tools. fect, and multi touch sales to be difficult, but because Contact AutoPlay on 09 361 1505, or email attribution is just another [email protected] to find out more. without an effective lead effort to make sense of this management tool the act multi-channel, cluttered of compiling, retrieving media space that we exist and translating this data is sales to the last action taken. attributes the credit for sales within in 2017. hugely time consuming. Depending on the industry/ across multiple touch points. There is no single answer, To date, every person I’ve product, more often than It encompasses a ho- but the key is not to let one met in sales or management not this last action comes in listic view of both online KPI determine all your deci- loves this tool, as it gives the form of an email enquiry, and offline interactions sions. The SEO experts will tell them visibility over whether so it suits digital marketers the customer has had with you everything is a result of their dealership network is to attribute it to whatever the brand, in order to truly organic or paid AdWords. The treating their leads with re- online marketing activity they gauge which marketing Third Party Listing site will tell spect, and working them to have conducted. activities make a difference you that all your sales come their full potential. Marketing Conversely, purveyors of and which do not. from its website. The tradi- teams love this as well, as it traditional media like TV, ra- So why don’t we all use tional marketers will tell you gives them a picture of how dio and outdoor will almost Multi-Touch Sales Attribu- that the customer wouldn’t successful marketing actions always adhere to a model of tion? The simplest answer is have contacted the dealership are at ground level — beyond First Touch Attribution — giv- that it’s a specialist field. Like if they hadn’t first heard your the KPIs of reach, views, ing 100% of the credit for the DMS providers being good at advert on the radio. clicks or emails generated. sale to the first event/inter- providing DMS software, and All these measurements Long story short, it’s al- action the customer had with AutoPlay being good at lead have value, but over reli- most always a positive thing. the brand. I came across a management tools, providing ance on any one KPI will lead However, raise the idea of US company called Clarivoy data-driven sales attribution you down the garden path. this level of tracking with (clarivoy.com) which illus- requires the technology and Instead take the insights some marketing teams and trated this pretty succinctly knowhow to make sense of provided from each analytic you may find yourself look- with the chart below. the noise. and use them to compile ing at a group of uncomfort- It’s this biased approach A quick search on Google a big picture view of what able people — particularly that can make marketing will show you countless marketing is working for your if their media mix is skewed teams nervous. In reality sales attribution solutions in dealership.
18 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz MARKETINGTALK
The relevance of content marketing for a dealer website
anuary 20, and the used the medium of Twit- tures and holds the attention derstanding of how dealers inauguration of Don- ter to advance his spur-of- of your customer and at the undertake their content mar- Jald Trump as the 45th the-moment commentaries same time achieves higher keting, I completed a simple President of The United on all manner of subjects, SEO ranking for your dealer website content marketing States of America is now a at times in contradiction of website. comparison between three historic moment of record. earlier pronouncements. For a dealership seeking large-volume common-brand The intervening days have His continual use of Twit- to improve their content, franchise dealerships in Auck- provided those who care to ter achieved cut through the first step is to develop land, Sydney and Los Angeles, partake with comprehensive because the content was a simple strategy. Decide nine dealer websites in total. and at times fascinating me- simple, specific, and often how best you wish to com- Content marketing infor- dia coverage of the admin- controversial. municate, what you wish to mation within the six trans- istration’s first days in office. His messages via televi- communicate, and who will Tasman dealer websites As referenced in my January sion, other than the candi- be responsible for maintain- compared to their US fran- article, ‘expecting the unex- date debates, were often ing the content. PCG — a US chised equivalents was low pected’ is the new normal digital marketing in volume, and my anecdo- from this President’s office. group — suggests tal takeout was there did not To date President Trump has Peter Aitken that “content can appear to be a developed proved true to form. “Ameri- [email protected] take the form of a marketing strategy as to the ca is great and their national or 021-940 318 blog, social media type and formatting of the interests such as creating such as Face- content set out within their more jobs always comes book or Twitter respective six websites. The first”. What is also becoming or YouTube video. three Sydney websites were increasingly apparent is that repetitive sound bites, how- The primary aim of content marginally ahead, both in it will take a strong leader- ever, they had the desired marketing being to build the volume of their content ship team to reign in Trump’s effect of resonating with his trust with your customers and their use of customer myopic tendencies. followers. He knew what he and ultimately become a reli- testimonial comments. I’ll continue to track had to say, in what tone, and able resource of automotive Of the three Los Angeles progress on the new US how to capitalise on his op- information for your com- dealer websites the standout Administration’s first 100 ponents’ weaknesses. munity. was Longo Toyota (Penske days in office in my next There are communication The end goal of effective ownership), which is Toyota’s three articles, and in par- lessons for all of us in what content marketing is that by largest-volume dealership ticular any relevant policy we have witnessed during delivering consistent, rel- in the world, and which has announcements that have these US elections. Within evant and valuable content been the top-selling US consequences for the New the field of content market- to potential customers they Toyota dealer for the past Zealand economy and our ing for any dealer website, will ultimately reward you 48 years. When a dealership auto market. the challenge is always that with business and loyalty. is this large one can readily It is an interesting parallel of achieving cut through and PCG also recommend deal- understand why its content to write on the subject of rel- creating and posting material ers avoid promotional pitch- management is comprehen- evant dealer website content that will be of interest to your ing or hard sell, as custom- sive. All the LA Dealers also marketing and the content potential customers. One ers visit websites and social facilitate customer Dealer marketing of Donald Trump obviously does not need to media pages for insightful Rater and Yelp reviews as a in his pre-election and embark on a controversial or information about a busi- component of their content. subsequent pre-inauguration adversarial line of commu- ness’s expertise. To explore Longo’s site visit period. As we know, Trump nication, but a line that cap- In order to gain an un- longotoyota.com.
AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 19 ADVANTAGE
FEBRUARY 2017 The fight against money laundering Motor traders to play new role under revised legislation
he motor vehicle industry stands in high-value goods such as cars, boats, rest of the transaction. to be affected by proposed jewellery, bullion, art and antiquities. “Because of the likely requirements Tchanges to anti-money launder- Evidence shows these businesses for registration, very few RMVTs will ing and counter financing of terrorism are at high risk of being targeted by individually register,” says IMVIA Policy (AML/CFT) laws, specifically covering criminals to launder money. Analyst Kit Wilkerson. “We recommend transaction reporting. Under the proposed change, busi- that this option remains available to Phase 1 of the AML/CFT laws came nesses trading in certain high-value businesses that decide to avail them- into effect in 2013, covering various goods would be required to: selves of well-established existing sys- financial services and casinos. Phase 2, • verify customers’ identities (that is, tems related to AML/CFT, as opposed to which the Government aims to pass by carry out customer due diligence having to assume the costs of compli- mid-2017, will extend the laws to cover or CDD) when they receive cash in ance of individual registration.” real estate agents, many lawyers, ac- a single transaction (or a series of “We do not think this behaviour will countants, and some additional gam- related transactions) of $15,000 or be limited to RMVTs.” bling operators and businesses that trade more; The IMVIA further noted in its sub- • report cash transactions of $15,000 mission that the government might or more to the Police Financial Intel- consider a policy that encourages all ligence Unit; large sum transactions, for all goods or Health • keep certain records; and services, to go through banks – as their • if requested by an AML/CFT supervi- systems are already in place and fall and Safety sor, audit its compliance obligations. within their core area of expertise. The IMVIA, as the industry associa- “Discussions with our members have tion for the import of used vehicles, has identified the burden on the retail cus- made a submission tomer as one of our Are you prepared for to the Ministry of industry’s greatest the new Health and Safety Justice outlining concerns,” says framework? the preferred appli- IMVIA Technical By 2020, the Government aims cation of these laws Manager Malcolm to achieve a 25% reduction in for its membership. Yorston. “It is very workplace injuries. Following important to re- consultation with member that these New rules to achieve this goal members, the restrictions are were introduced on April 4. Are you ready? IMVIA has taken the likely not just oner- position that Reg- ous for businesses, The IMVIA is here to help, with istered Motor Vehicle Traders (RMVTs) but also inconvenient for the customer industry-ready Procedures Kits can avoid the requirements to register and can potentially be barriers to trade. for workshops, car yards and under the new Act, by utilising channels Customers will use the path of least compliance shops – developed and procedures already in place. RMVTs resistance, or potentially not buy at all.” in conjunction with experts offered cash for a major purchase will The IMVIA thus emphasises that HRtoolkit. likely take a deposit which is below education is the key. With anectodal For more information, contact: the given threshold, and then send the evidence suggesting that many retail Malcolm Yorston, customer to a bank to exchange the customers currently withdraw large Technical Services Manager balance of the cash for a bank cheque. sums of cash from the bank for a major on 0800 046 842 This allows the RMVT to secure the purchase, this behaviour could easily or DDI 09 573 3243 business by taking the deposit, and then be discouraged by proper information Email: [email protected] utilises the bank’s existing AML/CFT and education. compliance processes to manage the
Advice and advocacy for the used vehicle industry WHAT DO If you have technical questions, compliance problems, WE DO? consumer complaints, staff issues – we can help! Advice and advocacy for the used vehicle industry
in an instant. There will be no more guesswork on the part of shipping or Vinsen’s View logistics companies when locating a particular vehicle. Dealers will be able The monthly report from IMVIA chief to see for themselves its exact loca- executive, David Vinsen tion, whether it’s on the water, in com- pliance or on its way to the yard. It will be up to the dealer to de- Keep track, if you want to keep up cide when the tracking device gets switched off; if they choose to keep Track and trace technology arrives in vehicle import industry GTS on the vehicle until the sale is complete, it will continue to provide hese days, when we pick up our much wider implications in the future real time tracking of where the car smartphone to check what time of automation and intelligent transport is, whether on the yard or being test Tour parcel was delivered, or how systems. Already, it is reaching New driven. far away our pizza is, some of us do Zealand’s imported vehicle industry The use of tracking apps will revo- still stop and wonder at the conve- in a much more immediate way, with lutionise real-time information in the nience of it all. many of the IMVIA’s members and hands of dealers, and the way vehicles It doesn’t seem so long ago that we their service providers now starting to can be tracked. It will also bring a new lived our lives with access to far less harness the benefits of GPS technol- level of transparency to the activities of information. Paper map books were ogy in their business. service providers! Customers will know out of date within weeks, and anything The days of packing cars off to sea exactly when their vehicle has left that you couldn’t find out at the library and crossing our fingers until they ar- Japan, when it arrives in New Zealand, or research for yourself was destined rive (ideally) 9000km away will soon when and where it is offloaded, when to remain a mystery. be behind us, as the new generation of it will be picked up for transporting Now, of course, we don’t think track and trace technology comes to locally, where it is in its compliance twice about Googling the PM’s most our vehicles and our smartphones. process and where and when it will be recent speeches or relying on our delivered. navigation devices to guide us across New app now live With this innovation, say its pro- a new part of town. With the advent One company leading the charge ponents, no cars should ever be lost of large-scale access to GPS – and is Jacanna Customs and Freight again. the rapid rise of mobile phones as (Jacanna), a freight forwarding and computers – we can be instantly customers brokerage with a specialty A win-win situation connected to almost anyone and, in vehicle transport and logistics. While Jacanna has been first out of increasingly, anything. Jacanna has recently launched a the blocks with this locally, I have it global tracking system and app de- on good authority that other players The internet of things signed in a joint venture with Japan are not far behind. Once enough people had smart- Forwarding Agency (JFA). Their new This will continue to be an area of phones and GPS technology was Global Tracking System (GTS) can track hot competition in 2017 and beyond, within reach, it didn’t take long for the a vehicle wherever it may be in the as the benefits continue to reveal first mass market businesses to start supply chain. themselves across every point in the harnessing the benefits. Many apps During its pre-export inspection by supply chain. that you download for your phone will JFA, the vehicle is fitted with a GTS This is an exciting development – now require you to share your loca- tracking device, which can then be one which is certain to spark huge tion. As well as willingly being tracked tracked at any point between inspec- leaps in our efficiency and ultimately, ourselves, objects like fleet vehicles, tion in Japan and sale in New Zealand. delivery to our customers. The race our air conditioners and even our gar- Once the dealer has downloaded the for new technology is one that, in the den sprinkler systems are increasingly app or logged into a secure website, larger sense, we all win – through connected and intelligent. they can input the VIN and locate sharper service standards and ever Of course, this technology has their vehicle, highlighted on a map, more detailed, real-time information at our fingertips. PARTNERS AND SPONSORS
Advice and advocacy for the used vehicle industry If you have technical questions, compliance problems, consumer complaints, staff issues – we can help! AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz | 21 F&ITALK
Highs hit in WE ARE NOT THE MARKET December for LEADERS BY LUCK... F&I sales
Last year we managed over ecember was a great 31% for used/import dealers, month for the F&I the highest figure in recent Dsector of the auto months. • p• 30,000 claims industry – with both used/ Sales of Payment Protec- import and franchised deal- tion Insurance (PPI) at 13% • p• 5,000 mobile assessments ers ending the year on a high for used/import dealers was note. the highest in five months, Used/import dealers with franchise dealers hitting • p• 170,000 phone calls with showed a net average in- only 10%, the lowest in four your customers come per retail vehicle sold months. of $1258 – the best figures Franchise dealers did in the past five months. better with motor vehicle Franchise dealers also had insurance sales, at 16%, the the best result since August, highest penetration rate in If customer satisfaction and netting an average $963 per four months. Used/import retention is important to you retail unit sold. dealers achived a much Penetration of 43% for better penetration rate with CALL US TODAY! finance was achieved by double the franchise figure franchise dealers, the best at 32%. in four months, while used/ However, this equalled import dealers hit 41% - the November’s figure but was best figure in five months. down on recent months. Sales of mechanical breakdown policies also hit new highs, with used/import dealers reaching 51% pene- tration – the first time in five months that the 50% mark was exceeded. Franchise dealers hit 48% to equal the figure for November, again the best in five months. GAP insurance sales hit 33% for franchise dealers and
Franchise October November December Finance 39% 41% 43% MBI 46% 48% 48% PPI 11% 11% 10% GAP 29% 31% 33% MVI 13% 14% 16% Used/ Import October November December Finance 39% 40% 41% MBI 46% 49% 51% PPI 12% 11% 13% GAP 28% 29% 31% “Providing confidence for the road ahead MVI 33% 32% 32% for over 25 years.” October November December Franchise $941 $952 $963 www.autosure.co.nz / 0800 267 873 Used/Import $1,209 $1,234 $1,258
22 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz Autosure Agents New Zealand Anywhere!
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Preparing to Win elling has been described information as you can before as a transfer of feel- a customer is turned over to Sings from one person to you by the sales team. Oh, did another to create trust. If you I mention T/O— that’s another trust the person that’s selling subject for another day. to you, you might buy, but if • You need to know your busi- you don’t trust them, no matter ness, your product knowl- how good their product or edge, and have practiced and service may sound, you’ll never tuned your sales skills to sell buy — and that’s how it is for with confidence, anticipate your customers. and overcome customer The motor industry in objections which we operate is fast- • You need to know your paced and constantly chang- customer, and as much as ing, and to compete at our you can gather about them, best we have to be on top of their current vehicle, and the our game. vehicle they are purchasing In the F&I (make it your office, not business only are we By Steve Owens to find out facing the of Provident before they traditional Insurance enter your competition office). from banks, • You need other lending to set the institutions and insurers (tar- stage to ensure you and your geting your customers to sell office are set up and ready to the types of products you are impress the customer selling them), but regulation is • You need to have all the also increasing, and customers information you require at are better educated and keep your fingertips to ensure a up-to-date with the use of smooth sales process, in- mobile devices and the internet cluding appropriate sales aids to empower them and to chal- to help reinforce the value lenge you. of the products. In saying Then there are the compli- this I recommend you avoid ance requirements which are having your office cluttered eating into our F&I delivery with brochures and posters process, and forcing us to try on every product. Remember to sell more in less time. So, we the purchase of a motor ve- have to be better prepared. It’s hicle, whilst exciting, can also no different in business than it be a stressful time for a cus- is in sport. tomer, and they don’t want Planning and preparation to feel that they’re being led are the first and most impor- out of one sales process into tant stages in the success of another, so just have them any activity. You don’t have to available for you to reference be the most intelligent person, them. the silver-tongued lizard, the Every two months Provident best looking or most charis- Insurance runs an F&I Seminar matic, you just have to be the in some region of the country. most prepared. Prepare for Next month (February 23/24) every customer, for every situa- it’s in Christchurch. We still tion and every outcome. The have some spaces available, so key is preparation — the battle if you’re interested in learn- is won or lost before it begins. ing more and maximising F&I It’s important you posi- profits, call me on 021 947 752 tion yourself to have as much to reserve your place.
24 | AUTOTALK FEBRUARY 2017 | www.autotalk.co.nz NEW VEHICLES 2016 MARKET QUICK REFERENCE GUIDE
TOP 20 USED IMPORT COMMERCIAL MAKES YTD Market MAKE YTD '16 Movement % Change '15 Share All the used TOYOTA 4997 4220 18.4 45.6 NISSAN 2413 1699 42.0 22.0 MAZDA 781 503 55.3 7.1 vehicle ISUZU 554 390 42.1 5.1 FORD 391 313 Up 1 24.9 3.6 stats for the MITSUBISHI 378 341 Down 1 10.9 3.4 HINO 229 227 0.9 2.1 FIAT 220 159 Up 2 38.4 2.0 2016 year www.autohub.co HOLDEN 219 169 29.6 2.0 CHEVROLET 198 224 Down 2 -11.6 1.8 VOLKSWAGEN 81 79 2.5 0.7 TOP 10 USED IMPORT COMMERCIAL MODELS YTD YTD DODGE 62 57 8.8 0.6 MAKE MODEL MAKE MODEL GMC 44 45 -2.2 0.4 '16 '15 SUZUKI 43 32 Up 2 34.4 0.4 TOYOTA HIACE 3742 TOYOTA HIACE 3040 MERCEDES-BENZ 40 37 8.1 0.4 NISSAN CARAVAN 938 NISSAN CARAVAN 721 MAZDA BONGO 628 MAZDA BONGO 389 SSANGYONG 30 23 Up 1 30.4 0.3 NISSAN VANETTE 485 TOYOTA DYNA 336 KENWORTH 28 39 -28.2 0.3 Down 3 NISSAN NV200 398 NISSAN VANETTE 333 GREAT WALL 22 11 Up 10 100.0 0.2 TOYOTA REGIUS 369 TOYOTA REGIUS 313 VOLVO 19 19 Up 3 0.0 0.2 ISUZU ELF 344 ISUZU ELF 239 IVECO 18 17 Up 4 5.9 0.2 TOYOTA DYNA 341 NISSAN NV200 211 OTHER 201 233 -13.7 1.8 NISSAN ATLAS 215 TOYOTA TOYOACE 210 TOTAL 10968 8837 24.1 100.0 FIAT DUCATO 213 MITSUBISHI CANTER 192 USED IMPORT COMMERCIAL MAKES – 2016 AROUND THE COUNTRY YTD YTD % DISTRICT '16 '15 CHANGE WHA 3317 3041 9.08 AUC 73387 71211 3.06
CHEVROLET DODGE FIAT FORD HINO HOLDEN ISUZU MAZDA MITSUBISHI NISSAN TOYOTA VOLKSWAGEN OTHER TOTAL HAM 9612 9309 3.25 16-Jan 16 5 13 18 9 11 25 35 33 158 338 7 27 695 THA 1111 937 18.57 15-Jan 15 3 12 17 18 9 28 43 18 130 311 6 64 644 % diff 7 67 8 6 -50 22 -11 -19 83 22 9 17 -58 8 TAU 6255 6067 3.10 16-Feb 14 4 6 26 14 14 38 45 33 159 354 10 28 745 ROT 1646 1354 21.57 15-Feb 12 2 9 24 13 8 22 34 24 132 360 7 34 681 GIS 691 554 24.73 % diff 17 100 -33 8 8 75 73 32 38 20 -2 43 -18 9 NAP 3215 2767 16.19 16-Mar 14 4 6 26 14 14 38 45 33 159 354 10 28 745 15-Mar 12 5 8 22 33 18 35 44 30 147 395 4 32 785 NEW 2254 2234 0.90 % diff 17 -20 -25 18 -58 -22 9 2 10 8 -10 150 -13 -5 WAN 934 896 4.24 16-Apr 14 4 0 32 13 17 41 52 26 198 391 6 32 826 PAL 3806 3620 5.14 15-Apr 15 3 5 24 13 7 38 36 25 140 378 4 49 737 MAS 875 685 27.74 % diff -7 33 -100 33 0 143 8 44 4 41 3 50 -35 12 16-May 14 3 4 29 20 13 50 65 32 176 430 8 40 884 WEL 11396 11163 2.09 15-May 30 3 5 30 19 21 27 32 44 138 361 8 24 742 NEL 2812 2464 14.12 % diff -53 0 -20 -3 5 -38 85 103 -27 28 19 0 67 19 BLE 708 616 14.94 16-Jun 14 8 4 26 20 16 48 60 26 201 400 7 34 864 GRE 462 464 -0.43 15-Jun 12 4 3 24 22 17 29 37 29 135 355 2 21 690 % diff 17 100 33 8 -9 -6 66 62 -10 49 13 250 62 25 WES 123 129 -4.65 16-Jul 17 7 4 30 10 19 50 57 28 234 438 5 33 932 CHR 19000 18832 0.89 15-Jul 22 11 3 26 28 16 37 51 43 139 384 4 42 806 TIM 1229 1151 6.78 % diff -23 -36 33 15 -64 19 35 12 -35 68 14 25 -21 16 OAM 290 323 -10.22 16-Aug 21 3 4 39 30 17 44 76 32 213 482 3 27 1002 15-Aug 27 4 3 24 18 15 32 48 23 144 342 7 48 735 DUN 4624 4056 14.00 % diff -22 -25 33 63 67 13 38 58 39 48 41 -57 -44 36 INV 1779 1682 5.77 16-Sep 13 6 8 32 19 24 46 67 45 218 435 7 44 964 TOTAL 149526 143642 4.10 15-Sep 22 6 7 26 15 17 40 39 21 171 344 9 42 759 % diff -41 0 14 23 27 41 15 72 114 27 26 -22 5 27 16-Oct 16 5 13 40 13 25 61 82 23 225 428 5 38 974 15-Oct 16 2 17 17 11 11 21 57 31 124 378 9 42 736 % diff 0 150 -24 135 18 127 190 44 -26 81 13 -44 -10 32 16-Nov 18 6 84 34 33 25 54 93 31 240 474 8 44 1144 15-Nov 18 4 38 31 17 17 29 46 36 153 341 11 51 792 % diff 0 50 121 10 94 47 86 102 -14 57 39 -27 -14 44 16-Dec 26 5 72 55 22 21 51 86 42 203 396 10 57 1046 15-Dec 16 10 45 48 20 13 52 36 17 146 272 8 48 731 % diff 63 -50 60 15 10 62 -2 139 147 39 46 25 19 43 YTD 16 197 60 218 387 217 216 546 763 384 2384 4920 86 432 10821 YTD 15 217 57 155 313 227 169 390 503 341 1699 4221 79 497 8838 %diff -9 5 41 24 -4 28 40 52 13 40 17 9 -13 22
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