Recycling for Scotland

Recycle for Scotland Brand in Action August 2012

East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire RECYCLE FOR SCOTLAND: EXEMPLAR PORTFOLIO

Foreword

Zero Waste Scotland has deliberately embedded within its creation, to allow our partners to worked hard to create reflect consistency with existing or previous local communications Recycle for Scotland, a and retain their individuality. recognisable tool to help Recycle for Scotland is the Scottish version of Recycle Now, a engage people across UK consumer programme launched by the Waste & Resources Scotland with recycling and Action Programme (WRAP) in 2004. Zero Waste Scotland is the Scottish programme delivered by WRAP on behalf of the Scottish support an increase in our Government, and as such, we share tried-and-trusted knowledge, overall recycling rate. expertise, and successes.

As part of our comprehensive support to local authorities, we are Recycle Now is the UK’s first national consumer recycling drawing on Recycle for Scotland to support the creation of effective programme designed to encourage individuals and organisations to local engagement materials, which aim to encourage Scottish recycle more things, more often. Both Recycle Now and Recycle for householders to make best use of local recycling services and recycle Scotland benefit from the support of over 120 brands and retailers, a wide range of materials more often. Ultimately, this will increase who display the Recycle Now symbol on many everyday products. It the amount of recycling that is collected in Scotland bringing is widely recognised across the UK. economic and environmental benefits. The following pages provide a wide range of examples of how easy Recycle for Scotland is a strong, familiar brand, tested for and adaptable Recycle for Scotland is, and how it can be effectively effectiveness with Scottish householders. Flexibility has been applied to vehicles, bins and a variety of other engagement materials. Iain Gulland, Director, Zero Waste Scotland

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Contents

Aberdeen ��4 Clackmannanshire ��8 Brand East Dunbartonshire ��10 guidelines Edinburgh ��16 v 1. 0

Fife ��18 These guidelines are all about applying Reducing our waste protects the new Recycle for Scotland brand. They everything here Scotland’s can be recycled inFife …in your three environment green boxes you can recycle: mixed glass food tins bottles & jars & Reducing and recycling drink cans household saves energy, materials your and waste plastic packaging have been designed to help you refresh carbon. …in your green bin you can recycle: And the great news is over three quarters of us now have garden access to waste food waste corrugated recycling right on our doo Fact cardboard rstep. Your collection …or at your local recycling centre Glasgow recycles £500,000 you can recycle: worth of plastic every year. hard plastic calendar paint That means useful things like used engine oil your old food tins, plastic milk Top tip all recycling communications, without the A p r i l ‘11 May hardcore bottles and other materials no & rubble electrical Keep this leaflet June clothes longer have to go to landfill 7 13 20 27 can somewhere safe 5 11 18 25 sites. What’s more, your local 2815 22 29 Household Waste Recycling for future reference. July Why not stick it to Aug Centres will take everything Sept Kirkcaldy Both centres Recycling Centre your fridge or 6 13 20 27 3 Bridge Street, are open: from glass bottles and used 3 10 Kirkca Glasgow 17 24 ldy, KY11 2BC cupboard door? 1714 21 28 aerosols, to garden w Summer: Glasgow ��20 everything here aste 8 till 8 Oct ecycle: d and electrical items. Nov 7 days a week need to completely change your approach. househol g Dec you can r be recycledxes in plastic packagin Recycling 5 12 19 26 Winter: 8 till 6 & 2916 23 green bo food tins 30 7 14 21 our three 30 Cardenden 7 days a week …in y drink cans Recycling Centre is now Jan ‘12 Gammie Place, glass Cardend mixed Feb en, KY5 0DH & jars cycle: corrugated Mar bottles cardboard 4 11 18 25 you can re 1815 22 1815 22 29 our green bin food waste …in y ecycle: easier Key Garden garden you can r waste and recycling collection da Learn what else you can recycle at used ever y General was waste te collecti ling centre engine oil on day www.recycleforscotland.com l recyc than r loca paint …or at you clothes hard plastic electrical tres Don’t let a good building Both cen materials thing go to waste are open: Summer: 8 till 8 7 days a week holm Daws ing Centre till 6 Recycl holm Rd, Winter: 8 75 Dals 20 0TB eek Glasgow, G 7 days a w land.com recycleforscot ShieldhallCentre www. Recycling oor Rd, 00 Bogm 51 4SN 2 ow, G Glasg

n recycle at Highland ��28 nd.com what else you ca Learn cleforscotla www.recy

Our new Tested with consumers North Ayrshire ��34 across Scotland and

based on the research conducted by WRAP in England and Wales, the Perth & Kinross ��40 Old cans brand brand is the result of a become desire to build on the new achievements of local in just authorities and partners. Thank you, ess

nks can usesew one.20 times l erials Scotland. six Recyclingweeks a dri use 8,778 million of energy than making a n the energy and mat And every year we It is founded on our them. Just thinkevery of one was recycled. Our recycling West Dunbartonshire ��44 we’d save if Don’t let a good thing go to waste strong national identity – www.recycleforscotland.com saves £20million a year a compelling, unified, te Don’t let a good thing go to was www.recycleforscotland.com recycle brand that will take Scotland’s recycling levels even higher. West Lothian ��46 2 Recycle for Scotland brand guidelines

Recycle for Scotland Brand Guidelines

Aberdeen

Aberdeen City Council has applied the Recycle for Scotland branding across a wide range of information and communications materials, including leaflets, bin decals, Recycling Point signs, and vehicles, including the Waste Aware Bus. Recycle for Scotland is an informal, fun design which is easy for designers to work with and clearly understood by customers. Elaine Gibb, Marketing Officer, Aberdeen City Council

Aberdeen

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A nationally recognisable brand that is not only clearly identifiable to residents but also to visitors is vital for us to ensure that we maximise the effectiveness of our recycling services: here in Clackmannanshire we are pleased to be a part of that. Jacqueline Reid, Waste Education Officer, Clackmannanshire Council

East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire Clackmannanshire

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The RFS band is really useful and flexible. It is already used on a range of different materials including bin stickers and leaflets. The fact that there is one unified brand across the country helps to reduce confusion. Angus Murdoch, Edinburgh City Council

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East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire Fife

With the new Recycle for Scotland branding we have had access to better images to add clarity to our promotional materials. Simon Jeynes, Technical Officer, Fife Council

East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire Fife

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Glasgow City Council has welcomed assistance from Zero Waste Scotland enabling Glasgow to re-brand communication material to include a symbol which is easily identifiable by members of the public and will assist to promote recycling further. Scott Armstrong, Recycling Strategy Manager, Glasgow City Council

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East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire For further information about support available to local authorities visit www.zerowastescotland.org.uk/category/sector/ local-authorities or contact [email protected]

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East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire