East West Fife North Perth & Foreword Aberdeen Clackmannan- East Lothian Edinburgh Glasgow Highland RecycleDunbarton- West Lothian shire Dunbarton- shire Ayrshire Kinross shire Scotlandfor Brand in Action August 2012 RECYCLE FOR SCOTLAND: EXEMPLAR PORTFOLIO Foreword Zero Waste Scotland has deliberately embedded within its creation, to allow our partners to worked hard to create reflect consistency with existing or previous local communications Recycle for Scotland, a and retain their individuality. recognisable tool to help Recycle for Scotland is the Scottish version of Recycle Now, a engage people across UK consumer programme launched by the Waste & Resources Scotland with recycling and Action Programme (WRAP) in 2004. Zero Waste Scotland is the Scottish programme delivered by WRAP on behalf of the Scottish support an increase in our Government, and as such, we share tried-and-trusted knowledge, overall recycling rate. expertise, and successes. As part of our comprehensive support to local authorities, we are Recycle Now is the UK’s first national consumer recycling drawing on Recycle for Scotland to support the creation of effective programme designed to encourage individuals and organisations to local engagement materials, which aim to encourage Scottish recycle more things, more often. Both Recycle Now and Recycle for householders to make best use of local recycling services and recycle Scotland benefit from the support of over 120 brands and retailers, a wide range of materials more often. Ultimately, this will increase who display the Recycle Now symbol on many everyday products. It the amount of recycling that is collected in Scotland bringing is widely recognised across the UK. economic and environmental benefits. The following pages provide a wide range of examples of how easy Recycle for Scotland is a strong, familiar brand, tested for and adaptable Recycle for Scotland is, and how it can be effectively effectiveness with Scottish householders. Flexibility has been applied to vehicles, bins and a variety of other engagement materials. Iain Gulland, Director, Zero Waste Scotland East West North Perth & Fife Glasgow Highland ForewordForeword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire RECYCLE FOR SCOTLAND: EXEMPLAR PORTFOLIO Contents 4 Aberdeen ...................................................................... 8 Brand Clackmannanshire ......................................................... guidelines 10 East Dunbartonshire ..................................................... v 1. 0 16 Edinburgh ................................................................... These guidelines are all about applying 18 the new Recycle for Scotland brand. They have been designed to help you refresh all recycling communications, without the Fife ............................................................................. need to completely change your approach. Reducing our waste protects 20 everything here Scotland’s can be recycled inFife …in your three environment green boxes you can recycle: mixed glass food tins bottles & jars & Reducing and recycling drink cans household saves energy, materials your and waste plastic packaging carbon. …in your green bin you can recycle: And the great news is over three quarters of us now have garden access to waste food waste corrugated recycling right on our doo Fact cardboard rstep. Your collection …or at your local recycling centre Glasgow recycles £500,000 you can recycle: worth of plastic every year. calendar hard plastic That means useful things like paint used engine oi your old food tins, plastic milk l Top tip A p r i l ‘11 hardcore bottles and other materials no May & rubble electrical Keep this leaflet June clothes longer have to go to landfill 7 13 20 27 can somewhere safe 5 11 18 25 sites. What’s more, your local 2815 22 29 Household Waste Recycling for future reference. July Why not stick it to Aug Centres will take everything Sept Kirkcaldy Both centres Recycling Centre your fri 6 13 3 Bridge Glasgow ..................................................................... from glass bottles and used dge or 20 27 3 Street, are open: 10 17 24 Kirkca ldy, KY11 Glasgow cupboard door? 1714 21 2BC aerosols, to garden w 28 Summer: everything here aste Oct 8 till 8 ecycle: d and electrical items. Nov 7 days a week you can r househol g Dec be recycledxes in plastic packagin Recycling 5 12 19 26 Winter: 8 till 6 & 2916 23 green bo food tins 30 7 14 21 our three 30 Cardenden 7 days a week …in y drink cans Recycling Centre is now Jan ‘12 Gammie Place, glass Cardend mixed Feb en, KY5 0DH & jars cycle: corrugated Mar bottles cardboard 4 11 18 25 you can re 1815 22 1815 22 29 28 green bin food waste our …in y ecycle: easier Key Garden garden you can r waste and recycling collection da Learn what else you can recycle at used ever y General was waste te collecti ling centre engine oil on day www.recycleforscotland.com l recyc than r loca paint …or at you Tested with consumers clothes hard plastic electrical tres Don’t let a good building Both cen materials thing go to waste are open: Summer: 8 till 8 across Scotland and 7 days a week holm Daws ing Centre till 6 Recycl holm Rd, Winter: 8 75 Dals 20 0TB eek Glasgow, G 7 days a w land.com recycleforscot Our new hieldhallCentre S www. Recycling oor Rd, 00 Bogm 51 4SN 2 ow, G based on the research Highland ..................................................................... Glasg n recycle at nd.com what else you ca conducted by WRAP in Learn cleforscotla 34 www.recy England and Wales, the brand is the result of a brand desire to build on the Old cans North Ayrshire ............................................................. achievements of local 40 becomenew authorities and partners. in just Thank you, It is founded on our ess Scotland. nks can usesew one.20 times l erials Recycling a dri use 8,778 million of recycling strong national identity – six weeksthe energy and mat energy than making a n Our And every yearevery we one was recycled. them. Just think of we’d save if £20million a compelling, unified, Don’t let a good thing go to waste saves Perth & Kinross ............................................................ www.recycleforscotland.com a year te recycle brand that will Don’t let a good thing go to was 44 www.recycleforscotland.com take Scotland’s recycling levels even higher. West Dunbartonshire .................................................... 2 Recycle for Scotland brand guidelines 46 West Lothian ................................................................ Recycle for Scotland Brand Guidelines East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire RECYCLE FOR SCOTLAND: EXEMPLAR PORTFOLIO Aberdeen Aberdeen City Council has applied the Recycle for Scotland branding across a wide range of information and communications materials, including leaflets, bin decals, Recycling Point signs, and vehicles, including the Waste Aware Bus. Recycle for Scotland is an informal, fun design which is easy for designers to work with and clearly understood by customers. Elaine Gibb, Marketing Officer, Aberdeen City Council East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire RECYCLE FOR SCOTLAND: EXEMPLAR PORTFOLIO Aberdeen East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire Aberdeen East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire Aberdeen East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire Clackmannanshire A nationally recognisable brand that is not only clearly identifiable to residents but also to visitors is vital for us to ensure that we maximise the effectiveness of our recycling services: here in Clackmannanshire we are pleased to be a part of that. Jacqueline Reid, Waste Education Officer, Clackmannanshire Council East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire Clackmannanshire East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire East Dunbartonshire East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire East Dunbartonshire East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire East Dunbartonshire East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire East Dunbartonshire East West North Perth & Fife Glasgow Highland Foreword Aberdeen Clackmannanshire - Dunbarton- East Lothian Edinburgh Dunbarton- West Lothian shire Ayrshire Kinross shire East Lothian East West North Perth & Fife Glasgow Highland Foreword Aberdeen