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The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice
International Journal of Communication 11(2017), 3030–3050 1932–8036/20170005 The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice LEON A. SALTER1 SEAN PHELAN Massey University, New Zealand Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Yet it also presupposes a particular moral code, where acting on the assumption of individual autonomy becomes the basis of a shared moral-political praxis. Using a discourse theoretical approach, this article explores different articulations of morality in neoliberal discourse. We focus on the case of Campbell Brown, the former CNN anchor who reinvented herself from 2012 to 2016 as a prominent charter school advocate and antagonist of teachers unions. We examine the ideological significance of a campaigning strategy that coheres around an image of the moral superiority of corporatized schooling against an antithetical representation of the moral degeneracy of America’s public schools system. In particular, we highlight how Brown attempts to incorporate the fragments of different progressive discourses into a neoliberalized vision of educational justice. Keywords: neoliberalism, discourse, media, public education, charter schools, unions Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Davies (2014) suggests that “neoliberalism has sought to eliminate normative judgment from public life to the greatest possible extent” (p. 8) by subordinating ethical concerns to putatively objective market measures. Hay (2007) ties neoliberalism to discourses that disparage the notion of the common good, because of the axiomatic rational choice assumption that the pursuit of self- interest is the only meaningful diagnostic of human action. -
The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice
International Journal of Communication 11(2017), 3030–3050 1932–8036/20170005 The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice LEON A. SALTER1 SEAN PHELAN Massey University, New Zealand Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Yet it also presupposes a particular moral code, where acting on the assumption of individual autonomy becomes the basis of a shared moral-political praxis. Using a discourse theoretical approach, this article explores different articulations of morality in neoliberal discourse. We focus on the case of Campbell Brown, the former CNN anchor who reinvented herself from 2012 to 2016 as a prominent charter school advocate and antagonist of teachers unions. We examine the ideological significance of a campaigning strategy that coheres around an image of the moral superiority of corporatized schooling against an antithetical representation of the moral degeneracy of America’s public schools system. In particular, we highlight how Brown attempts to incorporate the fragments of different progressive discourses into a neoliberalized vision of educational justice. Keywords: neoliberalism, discourse, media, public education, charter schools, unions Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Davies (2014) suggests that “neoliberalism has sought to eliminate normative judgment from public life to the greatest possible extent” (p. 8) by subordinating ethical concerns to putatively objective market measures. Hay (2007) ties neoliberalism to discourses that disparage the notion of the common good, because of the axiomatic rational choice assumption that the pursuit of self- interest is the only meaningful diagnostic of human action. -
Cher Monseigneur
CARLETON UNIVERSITY – DOMINICAN UNIVERSITY COLLEGE Conference-Congrès-Congreso Jacques Ellul, 20 Years On Communicating Humanly in an Age of Technology and Spin: Jacques Ellul in the 21st Century Jacques Ellul, vingt ans plus tard Communiquer humainement à l’ère de la technologie et de la manipulation : Jacques Ellul au 21ème siècle Jacques Ellul, veinte años después Comunicar humanamente en la era de la tecnología y de la manipulación: Jacques Ellul en el siglo XXI July 13th-15th, 2014 13-15 juillet 2014 13-15 de julio de 2014 Schedule / Programme / Programa Sunday 13th July / Dimanche le 13 juillet / Domingo 13 de Julio 4 P.M.-5:30P.M. / 16h-17h30 Late Registration and Identification Cards / Inscription tardive et carte de participant / Inscripción tardía y tarjeta de participante Residence Commons – Carleton University – Room 208 5:30 P.M.-6:30P.M. / 17h30-18h30 Dîner / Diner / Cena Fresh Food Company Cafeteria in the Residence Commons - Carleton University First Session / Première session / Sesión inicial Mayfair Theatre 6:30 P.M.-6:45P.M. / 18h30-18h45 Départ de / Departure from / Salida de Carleton University 7:10 P.M.-7:40P.M. / 19h10-19h40 Randal Marlin (Carleton University) Mot de bienvenue / Welcome / Palabras de bienvenida 7:40 P.M.-7:55P.M. / 19h40-19h55 Patrick Troude-Chastenet (Président de la AIJE) - David Gill (President of IJES) L’Association Internationale Jacques Ellul aujourd’hui - The International Jacques Ellul Society Today 7:55 P.M.-8:05P.M. / 19h55-20h05 Heather Menzies (Carleton University) Commons and the Common Good 8:05 P.M.-8:15 P.M. -
American Reportage and Propaganda in the Wars of Yugoslav Secession
WASHINGTON UNIVERSITY IN ST. LOUIS Department of International Affairs in University College The Rhetorical Assault: American Reportage and Propaganda in the Wars of Yugoslav Secession by Sarah Wion A thesis presented to University College of Washington University in partial fulfillment of the requirements for the degree of Master of Arts St. Louis, Missouri TABLE OF CONTENTS I. Introduction: Media Spin at the Sochi Olympics 1 II. Propaganda: A Theoretical Approach 6 Propaganda in a Contemporary Conceptual Construct 8 Case Studies of Propaganda in the Media 13 III. Propaganda: A Diachronic Analysis 16 IV. Yugoslavia a State in the Crosshairs of Public Opinion 23 Yugoslavia: A Cold War Companion 24 Serbia: A Metaphor for Russian Dismantlement 27 V. Recycled Frames and Mental Shorthand 31 Milosevic: A Modern-Day Hitler 33 TIME Magazine and Bosnian Death Camps 41 VI. Sanctions and Safe Areas: Antagonistic Aid 47 VII. Case Studies of Victimization in Krajina and Kosovo VIII. Conclusion: Balkan Coverage – A New Paradigm ii DEDICATION To the peoples of the former Yugoslavia – may every inquiry bring a greater sense of justice and peace to the region. v ABSTRACT OF THE THESIS The Rhetorical Assault: American Reportage and Propaganda in the Wars of Yugoslav Secession by Sarah Wion Master of Arts in International Affairs Washington University in St. Louis Professor Marvin Marcus, Chair The contemporary political paradigm for democratic states is precariously balanced on the metaphoric scale of public opinion. As such, policy consensus is, in theory, influenced and guided by the public; however, publications like The Crisis of Democracy poignantly illustrate the reluctance of political elites to relinquish control over the state agenda, especially with respect to foreign affairs. -
Durkheim and Organizational Culture
IRLE IRLE WORKING PAPER #108-04 June 2004 Durkheim and Organizational Culture James R. Lincoln and Didier Guillot Cite as: James R. Lincoln and Didier Guillot. (2004). “Durkheim and Organizational Culture.” IRLE Working Paper No. 108-04. http://irle.berkeley.edu/workingpapers/108-04.pdf irle.berkeley.edu/workingpapers Durkheim and Organizational Culture James R. Lincoln Walter A. Haas School of Business University of California Berkeley, CA 94720 Didier Guillot INSEAD Singapore June , 2004 Prepared for inclusion in Marek Kocsynski, Randy Hodson, and Paul Edwards (editors): Social Theory at Work . Oxford, UK: Oxford University Press. Durkheim and Organizational Culture “The degree of consensus over, and intensity of, cognitive orientations and regulative cultural codes among the members of a population is an inv erse function of the degree of structural differentiation among actors in this population and a positive, multiplicative function of their (a) rate of interpersonal interaction, (b) level of emotional arousal, and (c) rate of ritual performance. ” Durkheim’ s theory of culture as rendered axiomatically by Jonathan Turner (1990) Introduction This paper examines the significance of Emile Durkheim’s thought for organization theory , particular attention being given to the concept of organizational culture. We ar e not the first to take the project on —a number of scholars have usefully addressed the extent and relevance of this giant of Western social science for the study of organization and work. Even so, there is no denying that Durkheim’s name appears with vast ly less frequency in the literature on these topics than is true of Marx and W eber, sociology’ s other founding fathers . -
The Linguistic Features and Persuasion Techniques in Marlboro Cigarette Advertisement Slogans
PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI THE LINGUISTIC FEATURES AND PERSUASION TECHNIQUES IN MARLBORO CIGARETTE ADVERTISEMENT SLOGANS A SARJANA PENDIDIKAN THESIS Presented as Partial Fulfillment of the Requirements to Obtain the Sarjana Pendidikan Degree in English Language Education By Astriyani Sulistyowati Student Number: 111214161 ENGLISH LANGUAGE EDUCATION STUDY PROGRAM DEPARTMENT OF LANGUAGE AND ARTS EDUCATION FACULTY OF TEACHERS TRAINING AND EDUCATION SANATA DHARMA UNIVERSITY YOGYAKARTA 2017 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI THE LINGUISTIC FEATURES AND PERSUASION TECHNIQUES IN MARLBORO CIGARETTE ADVERTISEMENT SLOGANS A SARJANA PENDIDIKAN THESIS Presented as Partial Fulfillment of the Requirements to Obtain the Sarjana Pendidikan Degree in English Language Education By Astriyani Sulistyowati Student Number: 111214161 ENGLISH LANGUAGE EDUCATION STUDY PROGRAM DEPARTMENT OF LANGUAGE AND ARTS EDUCATION FACULTY OF TEACHERS TRAINING AND EDUCATION SANATA DHARMA UNIVERSITY YOGYAKARTA 2017 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI ヽ И Sαげα4α Pθ ″グ′どJttη″Thcsis On THE LINGUISTIC FEATURES AND PERSUAS10N TECHNIQUESIN MARLBORO CIGARETT逸 ADVERTISEMENT SLOGANS By Astriyani Sulistyowati Student Number: 11121416l Approved by Carla Sih Prabandtti,S.Pd.,M.Hum. Date: 10 May 2AI7 ― ― ― PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI DEDICATION PAGE Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. (Herman Cain) If there is no struggle, there is no progress. (Frederick Douglass) We all make mistakes, have struggles, and even regret things in our past. But you’re not your mistakes, you’re not your struggles, and you are here right now with the power to shape your day and your future. -
Of Jews and Jewish Thinking in American Social Science
THE QUIET “PURGE” OF JEWS AND JEWISH THINKING IN AMERICAN SOCIAL SCIENCE Essay BROOKS DUNCAN, PH.D. Independent Scholar Abstract This article uses the method of ethnic stratification analysis and participant observation to raise questions about what appears to be one of the hidden ethnic transformations that has occurred in the disciplines of anthropology and sociology in the past two decades; the replacement of Jews. Jews, who were among the founders of and became “over-represented” in these disciplines, have now been replaced with other minorities through a process of selection based on “representation”. Along with the use of these disciplines for overall university quota filling, in order to promote statistics for hiring of under- represented groups, has come the loss of the empirical “scientific” approach of Jewish scholars and the idea of application of “universal” principles for social progress. These two phenomena appear to be related, raising questions about the actual social justice and social progress impacts of what was claimed as “diversity”. Under the veneer of apparent diversity, the costs to social science and actual social justice may outweigh the benefits. In today’s political environment, there seems to be an unwillingness to pursue and raise these questions. Introduction In 1938, in Hungary, the Bela Imredy regime began to implement some of the first contemporary “Jewish laws”. These laws imposed quotas to limit Jewish positions in different professions, particularly those of academics and scientists, on a banner of “equality”, “representation” and “democratic” concepts of social justice. Much more slowly and with limited comment, with the participation of many Jews, themselves, as they retire and as they redefine the goals of the professions to fit with contemporary political correctness, a similar purge may have occurred in American social sciences over the past generation. -
Investigating the Impacts of Adjoining Wet Days on the Distribution Of
GADING BUSINESS AND MANAGEMENT JOURNAL Volume 17, Number 1, 1-17, 2013 The Use of Weasel Words as Disclaimers in Superiority Claims 1Kamisah Ariffin, 2Azlini Razali, 3Khairunisa Nikman, 4Norzie Diana Baharum & 5Rahimah Abd Wahab 1,2,3,4,5 Academy of Language Studies, Universiti Teknologi MARA (Pahang) Bandar Tun Abdul Razak Jengka, Pahang e-mail: [email protected], [email protected], [email protected], [email protected], [email protected] Abstract Issues reported in the news regarding the false claims of products, particularly beauty and health products, suggest that consumers may have been misled and deceived by the claims made by the advertisements on the products. Data from a study on the print advertisements on the local complementary and alternative medicines in Malaysia show that the most frequently used technique in claiming the superiority of these products is the use of weasel words. These words are able to make the products more appealing to the consumers. However, consumers may not realize that weasel words are empty words that function as modifiers to qualify the claim. In fact, the words are cleverly used to negate the claim or as disclaimers to the claim. This paper focuses on the use of these words in advertisements in the local CAM print advertisements in Malaysia with the aim of educating consumers of the advertisers’ trick of the trade. Using Mallery’s framework of the types of weasel words (words of action, words of comparison, words of possibility, and words of illusion of strength), the analysis indicates the presence of 527 weasel words in the 157 advertisements examined, with the action words being the most commonly used. -
THE PRIME TIMES | NUMBER 5 | APRIL 2014 the Prime Times “Building an Age-Friendly Society”
14 THE PRIME TIMES | NUMBER 5 | APRIL 2014 The Prime Times “Building an Age-Friendly Society” It’s Ottawa’s Time to of the World Health Organization many thousands of older people to grant Ottawa membership to consulted in the development of Lead! its Global Network of Age- the strategy. On Wednesday, April 30, friends Friendly Cities. of the Council on Aging lit up the He summarized his comments by Trillium Ballroom of the Ottawa This year’s emphasizing the value of the Conference Centre with their keynote continuing contribution of older warmth, enthusiasm and insights speaker was adults in creating caring at the Annual Spring Luncheon, Dr. Samir communities for people of all cloudy unspring-like weather Sinha, ages. He also applauded the notwithstanding. provincial leadership lead of of the City Ontario’s of Ottawa Seniors and the Strategy and Director of Council on Geriatrics at Mount Sinai and the Aging for University Health Network the extent Hospitals. He also holds to which appointments at both the they have Mayor Jim Watson commends AFO and City University of Toronto and Johns forged their partnership Hopkins Schools of Medicine. partnership, Dr. Sinha’s speech, Age-Friendly concluding Dr. Lee Donohue asks Dr. Age-Friendly Communities was Sinha about options for a Communities: Pipedreams or with the the theme of this year’s national strategy. Possibilities?, provided an remark that Luncheon. We were honoured to overview of the provincial “This is Ottawa’s time to lead”. have Mayor Watson provide an Seniors’ Strategy, developed as update on the City of Ottawa’s part of the province’s Older Adult Plan, in which 12 City commitment to make Ontario the departments specifically best place to grow up and grow considered the needs of older old. -
Why Ads Work
Why Ads Work Suite 301 641 W. Lake Street Chicago, IL 60661 P 80A0.634.4941 F 800.998.0854 [email protected] www.learningseed.com Why Ads Work Page i of 8 Why Ads Work Legal Niceties The Video Copyright © 1996 Learning Seed. This video program is protected under U.S. copyright law. No part of this video may be reproduced or transmitted by any means, electronic or mechanical, without the written permission of the Publisher, except where permitted by law. This Teaching Guide Copyright © 1996 Learning Seed. This teaching guide is copyrighted according to the terms of the Creative Commons non-commercial license (http://creativecommons.org/licenses/by-nc/2.5/ ). It may be reproduced, in its part or its entirety, for classroom use. No part of this guide may be reproduced for sale by any party. You are free: • to copy, distribute, display, and perform the work. • to make derivative works. Under the following conditions: • Attribution. You must attribute the work to Learning Seed. • Noncommercial. You may not use this work for commercial purposes. • For any reuse or distribution, you must make clear to others the license terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. Learning Seed Catalog and ISBN Numbers Our Guarantee DVD LS-1199-96-DVD ISBN 1-55740-925-0 Please contact us with any questions or concerns at: VHS LS-1199-96-VHS ISBN 0-917159-46-2 Learning Seed Suite 301 641 W. Lake Street Chicago, IL 60661 P 800.634.4941 F 800.998.0854 [email protected] www.learningseed.com Why Ads Work Page ii of 8 The Program Summary The most important words in advertising are the ones you don't see or hear. -
Advertising and Language Manipulation
Diversité et Identité Culturelle en Europe ADVERTISING AND LANGUAGE MANIPULATION Cristina-Maria PRELIPCEANU The Bucharest Academy of Economic Studies [email protected] Abstract: Research has revealed that much of what happens in our minds as a result of language use is still hidden from our conscious awareness. Advertisers know this phenomenon better. They use the manipulation of language to suggest something about their products without directly claiming it to be true. Although the advertisers use colours, symbols, and imagery in advertisements, “the most direct way to study ads is through an analysis of the language employed” as all the other aspects are meant to reinforce the language message. Ads are designed to have an effect on consumers while being laughed at, belittle and all but ignored. Some modern advertisements appear to be almost dissuading consumers from the product – but this is just a modern technique. This paper is going to analyze a series of language techniques used by advertisers to arrest our attention, to arouse our interest, to stimulate desire for a product and ultimately to motivate us to buy it. Once we become familiar with the language strategies used in advertising messages we will be more able to make our own buying decisions. Key-words: Advertising, language, manipulation, claims, techniques. Advertising and ethical issues The last decade has witnessed a lot of discussions on the moral dimension of marketing and advertising. According to Thorson and Duffy (2011), the backbone of marketing advertising theories is based on the notion of the sovereign consumer and it is obvious that marketing and advertising practices abound in discourses about consumer sovereignty. -
Media and Propaganda: the Northcliffe Press and the Corpse Factory Story of World War I
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Directory of Open Access Journals © 2010, Global Media Journal -- Canadian Edition Volume 3, Issue 2, pp. 67-82 ISSN: 1918-5901 (English) -- ISSN: 1918-591X (Français) Media and Propaganda: The Northcliffe Press and the Corpse Factory Story of World War I Joachim Neander University of Bremen, Germany Randal Marlin Carleton University, Canada Abstract: Demonization of Germans was an early feature of British propaganda in World War I, with numerous atrocities reported in the Bryce Report, 1915. But in April, 1917, a particularly gripping, gruesome, and odium-inducing tale was given credence by the press of Lord Northcliffe, notably The Times and The Daily Mail. These papers seemed to provide convincing proof that the Germans boiled down corpses of their own soldiers for the purpose of producing useful products such as fats, bone meal, pig food and the like. The story is well known, but significant details have been obscured or misrepresented with regard to the way in which it came to be so widely believed. Our purpose here is to straighten out key elements of the record, based on archival findings, and to draw attention to the techniques employed to ensure widespread credence in this false tale. These techniques, and the principles behind their use, have recent and contemporary parallels, some of which are drawn in this paper. The Corpse Factory story succeeded in its goal, but may have made a lasting peace more difficult. Also, official repudiation of the story in 1925 encouraged later disbelief when early reports circulated about the Holocaust under Hitler, thus contributing to the early lack of response by nations asked to accept Jewish refugees.