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Joyalukkas Has Aimed at Ornamenting the World with High-Quality Jewellery at the Best Prices

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Joyalukkas Has Aimed at Ornamenting the World with High-Quality Jewellery at the Best Prices MARKET Since its beginning as a single jewellery showroom in Abu Dhabi in 1987, Joyalukkas has aimed at ornamenting the world with high-quality jewellery at the best prices. Each of its thirty years in business has brought the brand closer to this goal, earning them the accolade ‘The World’s Favourite Jeweller’. Today, the company continues to grow exponentially, entering new markets, achieving global recognition and acquiring more and more loyal customers along the way. With an over ten million strong following in expat communities across the USA, UK, GCC, and Asia, Joyalukkas has a built a reputation for great value offerings and and the Best Jewellery Retailer award in the Ahlan the highest level of customer service. ACHIEVEMENTS In its early years, along with growing its Masala Lifestyle Awards 2008, Dubai Service Throughout the year Joyalukkas reaches out presence across the Middle East and new Excellence Scheme, Best Service Performance to customers through a holistic mix of marketing markets, Joyalukkas set company processes Brand, as well as Retail Jeweller India Regional strategies, from traditional media and in-store following international standards and world-class Jewellery Chain of the Year are among the brand’s activities to digital and on-line campaigns specifcations for products, services and systems. stellar recognitions, along with the Times Group’s promoting seasonal and timely offers. Having an This uncompromising attitude towards quality and Brand Icon award in 2014 as a global jeweller. audience based in thirteen countries around the excellence has made the brand the only jewellery The accolades continued with Joyalukkas world has enabled Joyalukkas to create culturally retail chain in the UAE to obtain both ISO winning accolades at the National Jewellery appropriate promotions and communications to 9001:2008 and ISO 14001:2004 certifcation. This Awards organised by the All India Gems and suit the market in which they operate and retain recognition has opened doors to new markets for Jewellery Trade Federation. Apart from winning their position as the jewellery brand of choice the jewellery chain, helping facilitate its entry to the Best Single Retail Store of the Year, the amongst a wide and diverse customer base. most of the GCC, the UK, and most recently to Joyalukkas Chennai showroom has also been Constant innovation and a never-ending quest the USA. recognised by the ‘Limca Book of Records’ as the for excellence drives Joyalukkas’s day to day Since then, Joyalukkas Jewellery, as well as its ‘largest showroom in the world’. operations, maintaining international jewellery founder, chairman and MD, Mr. Joy Alukkas, has For Breast Cancer Awareness Month 2016, quality standards in product offerings and creating won recognition year after year from various Joyalukkas released a moving campaign aimed at a successful value chain for associates. Research international award-giving bodies. May 3, 2016 was raising awareness on the importance of regular into global trends and an openness to customer a red-letter day for the brand, as both the retail self-checks, especially among mothers. The online feedback have resulted in many unique offerings chain and its founder won top business awards video garnered over 3 million views and sharply for the brand, including a digital Gift Card that can on the same day: the Dubai Service Excellence increased participation at Joyalukkas mobile breast be purchased and redeemed at any branch in the Scheme (DSES) Award for Outstanding Customer cancer screening centres. world, as well as the frst, and only, Diamond Cave service from the Dubai Department of Economic To top it all, Joyalukkas has had the honour of and the largest showroom in the world, at the Development for Joyalukkas Jewellery, and Forbes being awarded Superbrand status in the UAE for Joyalukkas Chennai. Top Indian Leader in the Arab World recognition eight consecutive years from 2010 – 2017. Following the growing e-commerce trend, for Mr. Joy Alukkas. Joyalukkas has grown its online shopping business, Joyalukkas has also been recognised by the partnering with major reliable online HISTORY Dubai Quality Appreciation Program (DQAP) Visionary entrepreneur Mr. retailers such as Amazon and in the Trade category, with His Highness Sheikh Joy Alukkas embarked on a Flipkart to bring the joy of Mohammed bin Rashid Al Maktoum, UAE Vice remarkable journey of success jewellery shopping to an President, Prime Minister and Ruler of Dubai 30 years ago, opening a even wider audience. The offcially presenting the Certifcate of Appreciation jewellery showroom in Abu brand has also increased to Mr. Joy Alukkas. RetailME - Best Dhabi in 1987 with a simple its online presence, with Retailer of the Year award in Dubai goal: to offer the very best. an enhanced Group Where few saw possibilities website and a newly in the desert, he saw an launched UK website oasis of possibilities, quickly offering direct online expanding across the UAE, purchase from the GCC, Asia, the UK and, global jewellery retail from November 2016, chain. The brand also the US. continues to be active Today, Joyalukkas is on social media and a multi-billion dollar a host of other digital conglomerate, with over marketing activities. 130 jewellery showrooms The world’s favourite across the world, and a jeweller has undertaken customer base of more than an aggressive global ten million worldwide. Led by expansion plan, with new its jewellery division, Joyalukkas Group showrooms set to open in current has expanded its business interests to locations as well as entry into new include money exchange, fashion and silks, malls, markets, including Canada, New Zealand and real estate and private air charters. Sri Lanka already underway. 86 PRODUCTS PROMOTION necessary steps and precautions to be Joyalukkas has been dubbed ‘the Year after year, Joyalukkas delights customers with taken to prevent this disease. world’s favourite jeweller’ not bigger, better promotions, from monthly discounts l Blood Donor’s Forum A regular without reason. Consistent and in-store offers to grand giveaways for special drive in association with leading quality, world-class occasions and events. Chief amongst these offers hospitals, where employees of craftsmanship in the widest is the annual Dubai Shopping Festival, where Joyalukkas donate blood. Till selection of traditional Joyalukkas has given away luxury cars, apartments, date, the Joyalukkas team and contemporary gold and diamonds. Prizes worth up to one million has organised 50 blood jewellery, coupled dirhams were given away in the mega promotion donation drives. named ‘Festival of A Million’, and an equivalent amount in travel tickets was up for grabs in 2016’s ‘Shop & Fly’. True to its roots as a brand born and grown with sincere, high-quality customer service has l Joyalukkas strengthened the Foundation An initiative brand’s place in the that aims to serve the under hearts of customers from all privileged families across the world. over the world. And with a growing l Joy4Earth An environment awareness and presence in thirteen countries, with new protection programme. markets set to be opened within 2017, Joyalukkas Joyalukkas is the only jeweller in the UAE to is truly on its way to ornamenting the world. in India, Joyalukkas receive ISO 9001 certifcation - meaning every International trends and customer requirements celebrates traditional festivals such as Diwali, Eid, product, service and system adheres to the inform the creation of brands and sub-brands Onam, Akshaya Tritiya, and Dhanteras with special strictest norms and meets international standards. within Joyalukkas, offering a world-class selection collections and gifts on purchase. Valentine’s Day, Brand Joyalukkas is also associated with various of jewellery in gold, diamond, polki, semi-precious Mother’s Day and the festive seasons also get the world-renowned authentication bodies such as stone, precious stone, and pearl. grand treatment, with big discounts and offers IGI, BSI, PGI etc., to ensure that customers across l Diamond jewellery brand: Pride such as 0% deduction on old gold exchange. the world are assured of quality products, at all l Polki jewellery brand: Eleganza The success of every global retailer depends times. l Precious stone jewellery brand: Ratna on its relationship with customers. Which is l Pearl jewellery brand: Masaaki why Joyalukkas reaches out to people through www.joyalukkas.com l Gold jewellery brands: Apurva, Zenina, Veda extensive marketing activities across different l Kids’ jewellery brand: Li’l Joy media like print, radio, TV, and outdoor placements, A unique in-house purity testing machine, as among others. THINGS YOU DIDN’T KNOW ABOUT well as certifcations and authentications from Considering the large number of people renowned and recognised international quality active on social media today, Joyalukkas has a JOYALUKKAS authorities ensure that only the highest quality dedicated team overseeing electronic marketing of materials goes into the making of Joyalukkas activities, which include e-mail blasts, web banner l Joyalukkas houses India’s frst and most Jewellery. The global jewellery retail chain also placements, FB posts and more. unique Diamond Cave at their showroom in offers a 100% lifetime money back guarantee to Chennai, India. ensure 100% peace of mind for its customers. BRAND VALUES l Joyalukkas is the only jeweller to Businesses of the Joyalukkas Group include the The Joyalukkas brand believes in adhering to the be conferred the ISO 9001:2008 and following: highest standards of ethics and professionalism at ISO14001:2004 in the UAE. l Joyalukkas Jewellery: A jewellery retail chain all times. As a world-class jewellery chain, it aspires l In 2011, Joyalukkas’ Chennai showroom was with a network of 130 showrooms spread across to be the best in product, design, value and service recognised as the ‘World’s Largest Jewellery the US, UK, UAE, Bahrain, KSA, Qatar, Kuwait, for clients while offering superior returns to their Showroom’ by the Limca Book of Records.
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