Joyalukkas Group, at an Mr Joy Alukkas Is a Visionary
MARKET to Mr Joy Alukkas, Chairman HISTORY “The World’s Favourite Jeweller” – taking this of Joyalukkas Group, at an Mr Joy Alukkas is a visionary. tag as an inspiration, Joyalukkas aims to celebrate award ceremony held at When very few had the the beauty of every woman by offering the best the Grand Hyatt, Dubai. foresight to see the Jewellery, at the best prices. It is this inspiration that Continuing the saga of opportunities in the has seen Joyalukkas emerge today as one of the creating impressions desert, Mr. Joy Alukkas world’s foremost Jewellery retailers. that last, Joyalukkas saw an oasis of With showrooms across the GCC, India, won the RetailME possibilities. He set Singapore, Malaysia and the UK, and a strong - Best Retailer of up his first Jewellery market share within the Asian diaspora, Joyalukkas the Year award in showroom in Abu is a global Jewellery retail chain offering exquisite Dubai and the Best Dhabi in 1987, soon Jewellery in Gold, Diamonds, Platinum, Precious Jewellery Retailer expanding to Dubai, stones, Polki and Pearls. award in the Ahlan Sharjah, Al Ain and Joyalukkas is renowned for its holistic mix of Masala Lifestyle Ras Al Khaimah. marketing strategies, which includes distinct above- Awards 2008. Under his leadership the-line, below-the-line and in-store activities. The global the company has Joyalukkas’ strategy is adapted to suit the market Jewellery chain set out to become in which they operate and retain the position of was also the proud the world’s foremost “brand of choice” in their customers’ minds. recipient of the Best Jeweller, establishing its Keeping in line with the company’s mission to Service Performance foothold in international adhere to globally approved processes and norms Brand by Dubai Service markets.
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