MARKET also won accolades at the National PRODUCTS The World’s favourite jeweller. This tag has been the Jewellery Awards organised by the All Gems Joyalukkas, unerring and long lasting relationships and Jewellery Trade Federation (GJF). inspiration to Joyalukkas to work towards making with customers and the consistent delivery of based in India, , and the UAE. the women of the world beautiful and giving the The landmark Joyalukkas showroom in high quality, beautiful craftsmanship, from the heart in promotions like the World Gold Fiesta, For several years, the company’s positioning in the world the best choice in quality, designs, prices and won the Best Single Retail Store of the Year and the service and its ever growing global presence are Jolly Silks: The New Fashion Destination, A fashion Shopping Festival in association with Dubai Gold market has been the “World’s Favourite Jeweller” range. Today, this inspiration has seen Joyalukkas company also won the award for being the Best the reasons for its huge base of customers from all and silks retail destination offering customers a wide and Jewellery Group (DGJG), giving away up to Their vision is to become a global brand by emerge as one of the world’s foremost Jewellery Retail Jewellery Chain of the Year. The Joyalukkas around the world. range of stylish, traditional apparel across India, UAE, 32 kilos of gold and 32 Solitaire Diamond Rings ornamenting the world; this serves as a guiding light retailers. Chennai showroom has also been recognised Joyalukkas’ mission is to win the heart of its Oman and Kuwait to lucky customers. Joyalukkas customers won the for the company’s activities. maximum number of prizes during this mega DSF With showrooms across the GCC, India, by the ‘Limca Book of Records’ as the largest customers at all occasions has seen it create several Joy Jets: A full service charter operator and the , and the UK, Joyalukkas is a showroom in the world. brands and sub-brands that have proven immensely campaign. Throughout the year, the company offers www.Joyalukkas.com first and only luxury air charter service operator in its customers several unique promotions during global Jewellery retail chain offering exquisite Forbes magazine recently listed Mr. , popular with their customers: , India. Facebook.com/Joyalukkasgroup the Chairman and MD of Joyalukkas Group, both in festivals like Diwali, Eid, Onam, Akshaya Thrithiya, Jewellery in Gold, Diamonds, Platinum, Precious Gold Jewellery brands: stones, Polki and Pearls. Joyalukkas is renowned their India’s rich list as well as the world billionaire Mall of Joy: A popular leisure, entertainment and Dhanteras and also occasions like Valentine’s Day. l Aamira for its holistic mix of marketing strategies, which list. However for Joy Alukkas what matters most is shopping destination, themed around celebrations l Akshaya includes distinct above-the-line, below-the-line and ‘customer satisfaction and appreciation’. and weddings. l Baki Amore in-store activities. Joyalukkas’ strategy is adapted to l Ebru Joyalukkas Lifestyle Developers: The real estate suit the market in which they operate and retain l Teens & Twenties division of the Joyalukkas Group, creating exclusive the position of “brand of choice” in their customers’ l Florentina lifestyle communities for middle to upper income minds. Consistency across all levels of operations l Madhubani groups. The first project of the group under its and marketing as well as communications is in sync l Mayuri Realty division is “Gold Tower, Kochi’ which is a with the brand’s vision of “ornamenting the world”. l Zenina premium apartment in the heart of Kochi, Kerala. Keeping in line with the company’s mission to l Keraleeyam adhere to globally approved processes and norms l Li’l Joy RECENT DEVELOPMENTS and creating a successful value chain for associates, l Veda Joyalukkas recently signed on Hrithik Roshan, the constant research is undertaken to measure and iconic superstar of Bollywood. The aim was to update the latest trends in Jewellery, and steps are Diamond Jewellery brands: connect to a wider audience, and through Hrithik accordingly taken to cater to them. l Entice it became a reality. Hrithiks persona combined with l Ovio the powerful promise of the brand Joyalukkas in BRAND VALUES ACHIEVEMENTS l Magnus terms of quality, design, innovation, value and choice The Joyalukkas brand believes in adhering to the Joyalukkas Jewellery set off on the path of l Sumangal saw the brand awareness spreading and the brand highest standards of ethics and professionalism at all excellence by becoming the first, and only, l Bouquet acceptance getting bigger and stronger. jeweller in the UAE to be certified with both ISO l Perfekt times. As a world-class Jewellery chain, they aspire 9001:2008 and ISO 14001:2004 in the UAE. l Commitment PROMOTIONS to be the best in product, design, value and service for clients while providing superior returns for their Joyalukkas has also been recognised by the Dubai Over the years, Joyalukkas has offered customers Precious stone Jewellery brands: stakeholders and generating growth to deliver Quality Appreciation Programme (DQAP) in the l the chance to make their Jewellery shopping Things you didn’t know about Ratna consistent results. Joyalukkas believes in placing its Trade category. His Highness Sheikh Mohammed l even more rewarding with the introduction of Navaratna customers, associates and employees at the centre bin Rashid Al Maktoum, UAE Vice President, Prime many exciting promotions. These include giving Joyalukkas of all their activities and fostering a culture of Minister and Ruler of Dubai officially presented Polki diamond Jewellery brand: away luxury cars, Apartments and participating the Certificate of Appreciation to Mr Joy Alukkas, l Eleganza excellence and innovation. l Joyalukkas houses India’s first and most unique The company and its staff feel responsible for the Chairman of Joyalukkas Group, at an award Platinum Jewellery brand: Diamond Cave at their showroom in Chennai, India. ceremony held at the Grand Hyatt, Dubai. communities in which they live and work and to the l Joyalukkas is the only jeweller to be conferred the l Perfekt Platino Continuing their saga of creating impressions that world community as well. To this end, the company ISO 9001:2008 and ISO14001:2004 in the UAE. last, Joyalukkas won the RetailME - Best Retailer of Pearl Jewellery brand: ensures that it helps the community through several l In 2011, Joyalukkas’ Chennai showroom was the Year award in Dubai. Joyalukkas was given the HISTORY l Masaaki initiatives. recognised as the ‘World’s Largest Jewellery Best Jewellery Retailer award in the Ahlan Masala Mr Joy Alukkas is a visionary. When very few had These include the following: Showroom’ by the Limca Book of Records. Joyalukkas ensures that only the highest quality Lifestyle Awards 2008. the foresight to see the opportunities in the desert, My 0.50: A daily contribution of 0.50 fils from each l Joyalukkas is one of the few retailers to have of materials is used to create the entire range Joyalukkas was the proud recipient of the Best Mr Joy Alukkas saw an oasis of possibilities. He set employee’s salary, towards a worthy cause, which is been recognised by the Dubai Quality Appreciation of jewelry it offers through certifications and Service Performance Brand by Dubai Service up his first Jewellery showroom in in then matched by an equal contribution by Mr Joy Programme (DQAP) in the trade category. authentications from renowned and recognised Excellence Scheme (DSES), an initiative of the 1987, soon expanding to Dubai, , and Alukkas. The “My 0.50” scheme has raised over AED l Big Joyalukkas, located in Bur Dubai, Dubai is the bodies around the world. The globally renowned Dubai Economic Department. Ras Al Khaimah. Under his leadership, the company 2 million so far, and has transformed the lives of biggest Jewellery showroom in the Middle East. jeweler also offers a 100% lifetime money back Joyalukkas underlined their premium status has set out to become the world’s foremost thousands of people. l My 0.50, Joyalukkas’s well recognised and award guarantee to ensure its customers 100% peace of in Jewellery customers’ minds by winning the jeweller, establishing its foothold in international Joyalukkas Think Pink: A mass media breast cancer winning CSR initiative, has transformed the lives of mind. prestigious Consumers Choice Award 2008. markets. These include the UK, UAE, Kuwait, Oman, awareness initiative that educates the public, urging thousands of people across the world. Joyalukkas In 2010, 2011, 2012, 2013 and 2014; Joyalukkas , , , Singapore, Malaysia and The Joyalukkas Group - Beyond Jewellery women to be aware and take action in order to is actively involved in several Corporate Social was awarded the distinction of being a Superbrand India. The Joyalukkas Group’s businesses include the avoid this disease. Activities on a global level. in the UAE. Today, Joyalukkas is a multi-billion dollar following: Blood Donor’s Forum: A regular drive, in l Joyalukkas has been awarded Superbrand status In August 2010, the Retail Jeweller India Awards, conglomerate, with 91 Jewellery showrooms across association with leading hospitals, where employees in the UAE in 2010, 2011, 2012, 2013 and 2014, no Joyalukkas Jewellery: A 91-showroom chain spread which is the single yardstick that celebrates and the world, and a customer base of ten million of Joyalukkas donate blood. The Joyalukkas team less than five years in a row. across ten countries, namely Singapore, Malaysia, UK, rewards the highest achievers in India’s dynamic customers worldwide. Over the years, the company has organised 38 blood donation drives to date. l Joyalukkas is the only Jewellery brand to launch a UAE, Bahrain, Saudi Arabia, Qatar, Kuwait, Oman Jewellery industry, presented Joyalukkas with the has expanded their business interests to include Joyalukkas Foundation: An initiative that exists to mass media breast cancer initiative, Joyalukkas Think and India. Regional Retail Chain of the Year award in India. money exchange, malls, fashion and silks, real estate serve underprivileged families across the world. Pink. In 2011, Mr. Joy Alukkas was honoured with the and luxury aviation. In 2013, the brand completed Joyalukkas Money Exchange: World’s Favorite Money Joy4earth: Is an environment awareness and l Mr. Joy Alukkas is the only Middle East based prestigious Asian Achiever of the Year award. 25 years of operations. Exchange, a chain of money exchange centres protection programme. jeweller to be featured in the Forbes India Rich List.

56 MARKET Joyalukkas also won accolades at the National PRODUCTS The World’s favourite jeweller. This tag has been the Jewellery Awards organised by the All India Gems Joyalukkas, unerring and long lasting relationships and Jewellery Trade Federation (GJF). inspiration to Joyalukkas to work towards making with customers and the consistent delivery of based in India, Kuwait, Oman and the UAE. the women of the world beautiful and giving the The landmark Joyalukkas showroom in Chennai high quality, beautiful craftsmanship, from the heart in promotions like the World Gold Fiesta, Dubai For several years, the company’s positioning in the world the best choice in quality, designs, prices and won the Best Single Retail Store of the Year and the service and its ever growing global presence are Jolly Silks: The New Fashion Destination, A fashion Shopping Festival in association with Dubai Gold market has been the “World’s Favourite Jeweller” range. Today, this inspiration has seen Joyalukkas company also won the award for being the Best the reasons for its huge base of customers from all and silks retail destination offering customers a wide and Jewellery Group (DGJG), giving away up to Their vision is to become a global brand by emerge as one of the world’s foremost Jewellery Retail Jewellery Chain of the Year. The Joyalukkas around the world. range of stylish, traditional apparel across India, UAE, 32 kilos of gold and 32 Solitaire Diamond Rings ornamenting the world; this serves as a guiding light retailers. Chennai showroom has also been recognised Joyalukkas’ mission is to win the heart of its Oman and Kuwait to lucky customers. Joyalukkas customers won the for the company’s activities. maximum number of prizes during this mega DSF With showrooms across the GCC, India, by the ‘Limca Book of Records’ as the largest customers at all occasions has seen it create several Joy Jets: A full service charter operator and the Singapore, Malaysia and the UK, Joyalukkas is a showroom in the world. brands and sub-brands that have proven immensely campaign. Throughout the year, the company offers www.Joyalukkas.com first and only luxury air charter service operator in its customers several unique promotions during global Jewellery retail chain offering exquisite Forbes magazine recently listed Mr. Joy Alukkas, popular with their customers: Kerala, India. Facebook.com/Joyalukkasgroup the Chairman and MD of Joyalukkas Group, both in festivals like Diwali, Eid, Onam, Akshaya Thrithiya, Jewellery in Gold, Diamonds, Platinum, Precious Gold Jewellery brands: stones, Polki and Pearls. Joyalukkas is renowned their India’s rich list as well as the world billionaire Mall of Joy: A popular leisure, entertainment and Dhanteras and also occasions like Valentine’s Day. l Aamira for its holistic mix of marketing strategies, which list. However for Joy Alukkas what matters most is shopping destination, themed around celebrations l Akshaya includes distinct above-the-line, below-the-line and ‘customer satisfaction and appreciation’. and weddings. l Baki Amore in-store activities. Joyalukkas’ strategy is adapted to l Ebru Joyalukkas Lifestyle Developers: The real estate suit the market in which they operate and retain l Teens & Twenties division of the Joyalukkas Group, creating exclusive the position of “brand of choice” in their customers’ l Florentina lifestyle communities for middle to upper income minds. Consistency across all levels of operations l Madhubani groups. The first project of the group under its and marketing as well as communications is in sync l Mayuri Realty division is “Gold Tower, Kochi’ which is a with the brand’s vision of “ornamenting the world”. l Zenina premium apartment in the heart of Kochi, Kerala. Keeping in line with the company’s mission to l Keraleeyam adhere to globally approved processes and norms l Li’l Joy RECENT DEVELOPMENTS and creating a successful value chain for associates, l Veda Joyalukkas recently signed on Hrithik Roshan, the constant research is undertaken to measure and iconic superstar of Bollywood. The aim was to update the latest trends in Jewellery, and steps are Diamond Jewellery brands: connect to a wider audience, and through Hrithik accordingly taken to cater to them. l Entice it became a reality. Hrithiks persona combined with l Ovio the powerful promise of the brand Joyalukkas in BRAND VALUES ACHIEVEMENTS l Magnus terms of quality, design, innovation, value and choice The Joyalukkas brand believes in adhering to the Joyalukkas Jewellery set off on the path of l Sumangal saw the brand awareness spreading and the brand highest standards of ethics and professionalism at all excellence by becoming the first, and only, l Bouquet acceptance getting bigger and stronger. jeweller in the UAE to be certified with both ISO l Perfekt times. As a world-class Jewellery chain, they aspire 9001:2008 and ISO 14001:2004 in the UAE. l Commitment PROMOTIONS to be the best in product, design, value and service for clients while providing superior returns for their Joyalukkas has also been recognised by the Dubai Over the years, Joyalukkas has offered customers Precious stone Jewellery brands: stakeholders and generating growth to deliver Quality Appreciation Programme (DQAP) in the l the chance to make their Jewellery shopping Things you didn’t know about Ratna consistent results. Joyalukkas believes in placing its Trade category. His Highness Sheikh Mohammed l even more rewarding with the introduction of Navaratna customers, associates and employees at the centre bin Rashid Al Maktoum, UAE Vice President, Prime many exciting promotions. These include giving Joyalukkas of all their activities and fostering a culture of Minister and Ruler of Dubai officially presented Polki diamond Jewellery brand: away luxury cars, Apartments and participating the Certificate of Appreciation to Mr Joy Alukkas, l Eleganza excellence and innovation. l Joyalukkas houses India’s first and most unique The company and its staff feel responsible for the Chairman of Joyalukkas Group, at an award Platinum Jewellery brand: Diamond Cave at their showroom in Chennai, India. ceremony held at the Grand Hyatt, Dubai. communities in which they live and work and to the l Joyalukkas is the only jeweller to be conferred the l Perfekt Platino Continuing their saga of creating impressions that world community as well. To this end, the company ISO 9001:2008 and ISO14001:2004 in the UAE. last, Joyalukkas won the RetailME - Best Retailer of Pearl Jewellery brand: ensures that it helps the community through several l In 2011, Joyalukkas’ Chennai showroom was the Year award in Dubai. Joyalukkas was given the HISTORY l Masaaki initiatives. recognised as the ‘World’s Largest Jewellery Best Jewellery Retailer award in the Ahlan Masala Mr Joy Alukkas is a visionary. When very few had These include the following: Showroom’ by the Limca Book of Records. Joyalukkas ensures that only the highest quality Lifestyle Awards 2008. the foresight to see the opportunities in the desert, My 0.50: A daily contribution of 0.50 fils from each l Joyalukkas is one of the few retailers to have of materials is used to create the entire range Joyalukkas was the proud recipient of the Best Mr Joy Alukkas saw an oasis of possibilities. He set employee’s salary, towards a worthy cause, which is been recognised by the Dubai Quality Appreciation of jewelry it offers through certifications and Service Performance Brand by Dubai Service up his first Jewellery showroom in Abu Dhabi in then matched by an equal contribution by Mr Joy Programme (DQAP) in the trade category. authentications from renowned and recognised Excellence Scheme (DSES), an initiative of the 1987, soon expanding to Dubai, Sharjah, Al Ain and Alukkas. The “My 0.50” scheme has raised over AED l Big Joyalukkas, located in Bur Dubai, Dubai is the bodies around the world. The globally renowned Dubai Economic Department. Ras Al Khaimah. Under his leadership, the company 2 million so far, and has transformed the lives of biggest Jewellery showroom in the Middle East. jeweler also offers a 100% lifetime money back Joyalukkas underlined their premium status has set out to become the world’s foremost thousands of people. l My 0.50, Joyalukkas’s well recognised and award guarantee to ensure its customers 100% peace of in Jewellery customers’ minds by winning the jeweller, establishing its foothold in international Joyalukkas Think Pink: A mass media breast cancer winning CSR initiative, has transformed the lives of mind. prestigious Consumers Choice Award 2008. markets. These include the UK, UAE, Kuwait, Oman, awareness initiative that educates the public, urging thousands of people across the world. Joyalukkas In 2010, 2011, 2012, 2013 and 2014; Joyalukkas Bahrain, Qatar, Saudi Arabia, Singapore, Malaysia and The Joyalukkas Group - Beyond Jewellery women to be aware and take action in order to is actively involved in several Corporate Social was awarded the distinction of being a Superbrand India. The Joyalukkas Group’s businesses include the avoid this disease. Activities on a global level. in the UAE. Today, Joyalukkas is a multi-billion dollar following: Blood Donor’s Forum: A regular drive, in l Joyalukkas has been awarded Superbrand status In August 2010, the Retail Jeweller India Awards, conglomerate, with 91 Jewellery showrooms across association with leading hospitals, where employees in the UAE in 2010, 2011, 2012, 2013 and 2014, no Joyalukkas Jewellery: A 91-showroom chain spread which is the single yardstick that celebrates and the world, and a customer base of ten million of Joyalukkas donate blood. The Joyalukkas team less than five years in a row. across ten countries, namely Singapore, Malaysia, UK, rewards the highest achievers in India’s dynamic customers worldwide. Over the years, the company has organised 38 blood donation drives to date. l Joyalukkas is the only Jewellery brand to launch a UAE, Bahrain, Saudi Arabia, Qatar, Kuwait, Oman Jewellery industry, presented Joyalukkas with the has expanded their business interests to include Joyalukkas Foundation: An initiative that exists to mass media breast cancer initiative, Joyalukkas Think and India. Regional Retail Chain of the Year award in India. money exchange, malls, fashion and silks, real estate serve underprivileged families across the world. Pink. In 2011, Mr. Joy Alukkas was honoured with the and luxury aviation. In 2013, the brand completed Joyalukkas Money Exchange: World’s Favorite Money Joy4earth: Is an environment awareness and l Mr. Joy Alukkas is the only Middle East based prestigious Asian Achiever of the Year award. 25 years of operations. Exchange, a chain of money exchange centres protection programme. jeweller to be featured in the Forbes India Rich List.

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