Joyalukkas Pearls
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exceptional service and choice of a million PROMOTIONS designs in gold, diamond, precious stones and Over the years, Joyalukkas pearls. They have multi-brand retail concepts has offered customers such as: the chance to make their Gold Jewellery Brands: jewellery shopping even • Aamira • Natura more rewarding with • Akshaya • Romola the introduction of many • Baki Amore • Madhubani exciting promotions. A few • Ebru • Mayuri of them are: • Mermaid • Zenina Shop and win a BMW • Teens & Twenties • Keraleeyam campaign: Joyalukkas offered • Florentina • Lil Joy customers a chance to win Diamond Jewellery brands: ten BMW sedans across • Entice • Miluna GCC and India. MARKET the Year’ and the company also won the award • Di Royale • Ishis Samsung LCD TV campaign: The earliest known gold for being the Best Retail Jewellery Chain of • Mist • Sparx Joyalukkas gave its valued jewellery was believed to the Year’. • Ovio • Sumangal customers a Free Samsung date from around 3000 BC. Apart from business excellence Joyalukkas • Spring • Bouquet LCD on the purchase of Since then the world has is also recognised for its contribution to social • Tre’stelle • Perfekt Diamond jewellery worth witnessed the continuous causes through its MY 0.50 programme within • Sveni • Eleganza Dh 15,000 or more. creation of gold jewellery the corporate world. • Magnus with the advent of jewellery It is no surprise that Joyalukkas has been a Precious stones BRAND VALUES designers and retailers such proud recipient of many prestigious awards jewellery brands: The Joyalukkas as Joyalukkas. in jewellery by many renowned trade bodies • Ratna team believes in Living up to its reputation around the world. • Navaratna providing the highest of being the world’s favourite With a vision of being Platinum Jewellery standards of ethics jeweller, Joyalukkas caters to a the world’s favourite brand: and professionalism at vast and varied consumer base jeweller, Joyalukkas aims • Perfekt Platino all times. As a world- with its wide range of designs to become the world’s Pearl Jewellery class jewellery chain, and brands. With showrooms largest jewellery chain. Brand: they aspire to be across the GCC, India and • Masaaki the best in product, the UK Joyalukkas is a global jewellery retail chain jeweller in the UAE to be HISTORY Joyalukkas is design, value and offering exquisite jewellery in Gold, Diamonds, certified with both ISO 9001 The Late Sri Varghese distinguished for service for clients Platinum, Precious Stones, Pearl and Silver. and ISO 14001. J Alukka in Thrissur, its superior quality as well as provide Renowned for its service, ambience, choice, Joyalukkas has also been Kerala, India in 1956 products, popular superior returns for value and quality Joyalukkas boasts of a holistic recognised by the Dubai Quality founded Alukkas patterns and its stakeholders and mix of marketing strategies, which include distinct Appreciation Programme Jewellery. His constant unique choices, generate growth to above-the-line, below-the-line and in-store in the Trade category. His diligence and valuable which adhere to international trends and design World Gold Fiesta: This unique promotion gave deliver consistent results. Joyalukkas believe in activities. These comprise the key elements used Highness Sheikh Mohammed insights inspired his benchmarks. Customers at Joyalukkas stores customers the opportunity to win 2,400 grams placing their customers, associates and employees by Joyalukkas to introduce new collections of bin Rashid Al Maktoum, UAE son, Mr. Joy Alukkas, can always chose from a plethora of jewellery of gold for every purchase made during the at the centre of all their activities and foster jewellery designs and brands. Vice President, Prime Minister to transform Alukkas designs in the form of necklaces, rings, ear rings, promotion period. a culture of excellence and innovation. The This Joyalukkas strategy is adapted to suit and Ruler of Dubai officially from a small 200 sq ft bracelets and more. Joyalukkas offers 100% Win 22 Mazda cars campaign: Joyalukkas offered company and its staff feel responsible towards each and every market in which they operate presented the Certificate of showroom to one of IGI certified Belgian cut diamonds and a 100% its GCC customers a chance to win 22 Mazdas on the communities in which they live and work and and retain the position of ‘brand of choice’ in Appreciation to Mr. Joy Alukkas, the foremost jewellery PGI certified platinum jewellery, which ensures the purchase of jewellery worth Dh 300 or more. to the world community as well. their customers’ mind. Consistency across all Chairman of Joyalukkas Group, brands in the world. Mr. that only the highest quality of materials is Win a Rolls Royce campaign: An offer of For many years the company’s positioning in levels of operations and marketing as well as at the award ceremony held at the Grand Hyatt, Joy Alukkas set up his first shop in Abu Dhabi in used to create masterpieces. All the gold a lifetime for customers who bought the market has been as the ‘World’s Favourite communications is in sync with Joyalukkas’ global Dubai. 1987, soon moving on to Dubai, Sharjah, Al Ain jewellery available within the store is gold or diamond jewellery worth Jeweller’. This is still the case today with its vision vision to become a global brand by ornamenting Continuing their saga of creating impressions and Ras Al Khaimah. 100% BIS certified and customers Dh 500 or above from any being a guiding light. the world. that last, Joyalukkas Group, the world’s favourite Under the leadership of Mr. Joy Alukkas, since who purchase Joyalukkas outlet in UAE. Keeping in line with the company’s mission jeweller, won the RetailME - Best Retailer of 2001, the company has set out to become any gold and Buy small and win big www.joyalukkas.com to adhere to globally approved processes and the Year 2005 award at a glamorous function in the World’s Favourite Jewellery designer diamond jewellery campaign: During the norms and creating a successful value chain for Dubai. Joyalukkas was given the ‘Best Jewellery establishing its foothold in international markets are assured a 100% celebration of its anniversary, associates, constant research is undertaken to Retailer’ award in Ahlan Masala life style awards - predominantly in UK, UAE, Kuwait, Oman, lifetime money back Joyalukkas offered its customers measure and update on the latest trends and 2008 and was the proud recipient of the ‘Best Bahrain, Qatar, Saudi Arabia and India. Over the guarantee. the chance to win an choices of the jewellery buyer and steps are Service Performance Brand’ by Dubai Service years Joyalukkas Group has entered the realm apartment in Dubai. Things you didn’t know about taken cater to them accordingly. Excellence Scheme, an initiative of Dubai of themed malls with Wedding Centres - unique RECENT Gulf gold hit campaign: Joyalukkas Economic Department. destinations that fulfill all the needs of traditional DEVELOPMENTS Joyalukkas gave its valued ACHIEVEMENTS Joyalukkas consistently underlined their Indian weddings. It houses the famous Joyalukkas’ Joyalukkas has customers a chance to Joyalukkas is one of the few retailers to have been recognised by the Dubai Quality Appreciation Joyalukkas Jewellery set off on the path of premium status in jewellery customers’ minds bridal collections comprising accessories, opened several new win 10kg of gold on their Programme in the Trade category. excellence by becoming the first, and only, by winning the prestigious Consumers Choice readymade clothing and footwear all under one showrooms across purchase of jewellery from Award 2008 and, in 2010, Joyalukkas was also roof, providing customers with greater choice India, in 2010, and any outlets of Joyalukkas in Joyalukkas houses India’s first, and most unique, Diamond awarded the distinction of being a ‘Superbrand’ in and impeccable variety. are planning to open the GCC. Cave in their largest showroom in Chennai, India. the UAE. Today Joyalukkas owns a number of more shortly all over Bag of Fortune: During DSF Joyalukkas is the only jeweller to be conferred the ISO In August 2010 the Retail Jeweller India showrooms across eight countries. It has become the GCC and India. 2011, Joyalukkas was one 9001:2008 and ISO14001:2004 in the UAE. Awards, which is the single yardstick that a household name with almost ten million The most recent of of the main participating Joyalukkas Group has entered the realm of Wedding celebrates and rewards the highest achievers in customers visiting its stores throughout the year. these have been in brands in a promotion Centres that fulfill all needs of traditional India’s dynamic jewellery industry, awarded them cities like Bangalore, carried out by the Dubai Indian weddings. the distinction of being the Regional Retail Chain PRODUCTS Mangalore and Gold & Jewellery Group, ‘Big Joyalukkas’ located in Bur Dubai, Dubai is the biggest of the Year in India. Joyalukkas’ promise of quality, service and its Vijayawada. in association with World jewellery showroom in the Middle East. Joyalukkas also won accolades at the recently global presence are the reasons for its huge This year, the group Gold Council, which held National Jewellery Awards 2011, organised customer loyalty. It has set a distinct class of its has also planned an offered a chance to Joyalukkas won the Middle East Retailer Of The Year by the All India Gems and Jewellery Trade own, ranking high in style, variety and value. IPO in India to manage win up to 21 kilos award from Retail ME. Federation. The landmark Joyalukkas showroom Joyalukkas’ mission is to delight its customers its rapid expansion of gold and AED 3 Joyalukkas is actively involved in many Corporate in Chennai won the ‘Best Single Retail Store of at all occasions of jewellery shopping with plan. million in cash. Social Activities on a global level. 70 Joyalukkas.indd 2 16/05/2011 10:11 Joyalukkas.indd 3 16/05/2011 10:11 exceptional service and choice of a million PROMOTIONS designs in gold, diamond, precious stones and Over the years, Joyalukkas pearls.