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The Daily Iowan Advertising Rates & Information 2018-19 The Daily Iowan Advertising Rates & Information 2018-19 Serving the University of Iowa and the Iowa City community since 1868 Contact Us E131 Adler Journalism Bldg. Iowa City, IA 52242 • Advertising • P 319.335.5790 | F 319.335.6297 Jason Brummond, Publisher Debra Plath, Business Manager • [email protected] [email protected] | 319.335.5788 [email protected] | 319.335-5786 • • Classifieds • Renee Manders, Advertising Manager Juli Krause, Classified/Circulation Manager • P 319.335.5784 | F 319.335.6297 [email protected] | 319.335.5193 [email protected] | 319.335.5784 • [email protected] • Beverly Mrstik, Advertising Heidi Owen, Production Manager • Circulation • P 319.335.5783 [email protected] | 319.335.5792 [email protected] | 319.335.5789 • [email protected] Display Advertising Rates and Information Effective August 2018 Display ads run in the body of the newspaper and are measured and sold in column inches. Ads can be customized to fit a variety of sizes but must be in whole column widths. 2018-19 1 Column Inch 1.55” x 1” (actual size) Full Page 1/2 Page 1/4 Page 1/8 Page 120 column inches 60 column inches 30 column inches 15 column inches Broadsheet column widths (6 col. x 20”) (6 col. x 10” or 3 col. x 20”) (3 col. x 10”) (3 col. x 5”) 1 column. 1.55” 2 column . 3.25” 3 column . 5” 4 column . 6.625” 5 column . 8.25” 6 column . 10” RATES/COLUMN INCH FREQUENCY DISCOUNTS PRE-PRINTED INSERTS Local Open Rate. .$15.00 We offer frequency discounts on subsequent ads • Accepted on Monday, Wednesday & Friday University Departmet Rate. .$12.55 that run in the same week to reward our most • Deadline: 10 business days prior to insertion Student Group Rate. .$10.88 consistent and loyal advertisers. • Size range: 4” x 6” (min), up to 10.5” x 10.75” (max) National Rate. .$16. 16 Discount is for space charges in • 5,000 minimum. 8,500 full run. COLOR Day 1. Full rate the daily edition only (excludes SHIPPING ADDRESS Flat-rate charges for full color are based on Day 2. .40% off premium print advertising, the ad size and in addition to space charges Pregame, Hawkeye View) and may Attn: Daily Iowan Inserts Day 3. .50% off 3-30 column inches. $100 not be combined with any other Color Web Printers 31-60 column inches. $125 Day 4-5. 60% off discounts or specials. Discounts 4700 Bowling Street SW 61-120 column inches. .$150 do not apply to color charges. Cedar Rapids, IA 52404 Premium Print Ad Positions Newsstand Racks Enhance your marketing message with these premium positions in the daily print editon 12345 6789 10 11 12 13 The Daily14 Break15 16 Puzzles 17 18 19 Front Page 20 21 22 23 24 25 26 27 Flag 28 29 30 31 32 33 34 Front Page Flag The Daily Break 35 36 37 38 39 3.25” x 2” 40 41 42 bakery hours: mon-thurs |43 8am-10pm44 45 • friday46 47 | 8am-midnight saturday | 10am-midnight48 • sunday49 | 12pm-10pm50 51 52 brought to you by 53 54 55 56 DELIVERY On top of section front page AVAILABLE 57 58 59 60 14 s clinton st 61 62 63 64 65 66 iowa city 1/2 OFF with the masthead 319.333.1297 your first cupcake icmollys.com Expires 8/30/18 517 S Riverside Dr, Iowa City IIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIII Local/University: $400/day 12345 6789 10 11 12 13 319.337.5270 14 15 16 ORDER ON OUR WEBSITE 17 18 19 Crossword redpepperdeliandgrill.com 20 21 22 ORDER ON THE GO National/Political: $600/day 23 24 25 26 27 6.75” x 2” 28 29 30 Text TIMMY FLYNN to 33733 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Front Page Banner 53 54 55 56 Sudoku 57 58 59 60 16” x 10” 61 62 63 Across the bottom 64 65 66 3.25” x 3” spaces above and (319) 335-5783 of the section front page below puzzle The Daily Iowan Local/University: $350/day SOLUTION ON PAGE 18 SOLUTION ON PAGE 18 National/Political: $550/day WHAT’S HAPPENING TODAY GET $5 OFF • New Play Festival Reading, Kant in Vegas, 1:30 p.m., 172 Theater Building • Laura Canelo Cohen, Flute D.M.A. Recital 2, 3:30 p.m., Voxman Recital Hall YOUR FIRST • First Friday, UI Stanley Museum of Art, Photographer Barry Phipps, Between Gravity and What Cheer: Iowa, 5-7 p.m., FilmScene, 118 E. College • New Play Festival, A Kingdom Jack’d, by Scott Bradley, 5:30 & 9 p.m., Theater Building FRIDAY SCHEDULE Thayer Theater ONLINE ORDER Our newsstand rack News/DITV Crossover Hi Day Friday 3-5pm *Includes full color • UISG Free Coral Ridge Bus (UI students with IDs), Coralville Transit Night Route, 6:10 p.m., Washington/Clinton; last bus home, 11:49 p.m., Ice Rink South Side 8-9am Thursday Thunder • Horn Studio Spring Recital No. 1, 7:30 p.m., 2451 Voxman Morning Drive 9-10am 4-5pm • LOUi Concert, Center for New Music, 7:30 p.m., Voxman Stark Opera Studio Flatulent Friday CIC Radio Program • Tuba/Euphonium Studio Recital, 7:30 p.m., 2400 Voxman advertisements catch the eyes 10am-12pm 5-6pm • Undergraduate Dance Event, 8 p.m., Space/Place • • • • • • • • • • News @ Noon 12-1pm Variety Show 6-7pm SUBMIT AN EVENT Sports 1-2pm Bijou Banter 7-8pm Want to see your special event appear here? Email [email protected] with details. of thousands of students Flag and banner ads can appear passing by on a daily basis. on any section front: The New York Times Crossword and Sudoku are a Ad placements available on go-to page for readers. Get premium placement News about 30 of 100 racks. with your ad around either of these games. Front Page Banner Sports 10” x 2” 80 Hours $150/day $120/day $100/day Weekly: $25 per rack 4 insertions/month 10 insertions/month Monthly: $75 per rack *Includes full color The Daily Iowan | E131 Adler Journalism Building, Iowa City IA 52242 | 319.335.5790 | dailyiowan.com Desktop/Story Page Desktop/Homepage Mobile/Homepage dailyiowan.com dailyiowan.com dailyiowan.com By placing your ad online with Top Leaderboard Top Leaderboard dailyiowan.com, you reach students, their dailyiowan.com families, Hawkeye sports fans, alumni, Medium Rectangle The Daily Iowan faculty and staff. All placements (except in-story ads) appear Medium Top Leaderboard on the homepage, all sections and all Rectangle articles of the website. Ads will rotate and display on desktop, tablet and mobile. In-Story Leaderboard RATE OPTIONS Impressions: CPM (or cost per 1,000 impressions), minimum 20,000. For larger campaigns of 100,000+ impressions, you Medium can choose to deliver impressions evenly Rectangle Medium over the course of the campaign or as Rectangle quickly as possible. Weekly Package: Fixed rate. Guaranteed Text minimum of 20,000 impressions over the Links seven-day period. Medium Rectangle AD UNITS/RATES Text Size Local/University National Links Top $13 CPM $15 CPM Medium Leaderboard 728 x 90 px or or Rectangle $260/week $300/week 300 x 250 px $12 CPM $14 CPM Medium Rectangle (rotate between or or two positions) $240/week $280/week $13 CPM $15 CPM In-Story 728 x 90 pixels (inserted after or or Leaderboard fourth paragraph) $260/week $300/week EMAIL NEWSLETTER SPONSORED CONTENT Reach consumers directly in their inbox with the DI's daily Tell your story the way you want to. Sponsored content headline digest sent to more than 60,0000 registered advertisements can run in print and online. subscribers. 468 x 60 pixels Contact a sales rep for more details $100/day or $300/week AUDIENCE more than more than more than 430K 200K 116K monthly pageviews unique users from the unique users from the during the school year state of Iowa annually Iowa City area annually Readership The DI primarily serves the university and Iowa City community: · 33,500 students College students average about $800 per month · 14,000 faculty and staff in discretionary spending on food, · 11,000 UIHC physicians and staff entertainment, clothes and transportation. · 270,000 alumni (one-third live in Iowa) That’s $26.8 million per month · 164,357 Iowa City metro population for Iowa students! The Daily Iowan | E131 Adler Journalism Building, Iowa City IA 52242 | 319.335.5790 | dailyiowan.com Print Publication Dates Special Issues & Dates Publication dates are in black. FALL SEMESTER 2018 2018 Hawkeye View (University Edition). Aug. 23 AUGUST SEPTEMBER OCTOBER Pregame (Northern Illinois / FRYFest). Aug. 31 M Tu W Th F M Tu W Th F M Tu W Th F Labor Day. Sept. 3 1 2 3 3 4 5 6 7 1 2 3 4 5 Pregame (Iowa State). Sept. 7 6 7 8 9 10 10 11 12 13 14 8 9 10 11 12 Pregame (Northern Iowa). .Sept. 14 13 14 15 16 17 17 18 19 20 21 15 16 17 18 19 Pregame (Wisconsin). Sept. 21 20 21 22 23 24 24 25 26 27 28 22 23 24 25 26 Pregame (at Minnesota). Oct. 5 27 28 29 30 31 29 30 31 Pregame (at Indiana). Oct. 12 Pregame (Maryland / Homecoming). Oct. 19 2019 Pregame (at Penn State). Oct. 26 NOVEMBER DECEMBER JANUARY Pregame (at Purdue). Nov. 2 Pregame (Northwestern). Nov. 9 M Tu W Th F M Tu W Th F M Tu W Th F Pregame (at Illinois).
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