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Print Advertising Rates and Information Effective August 2020 Print Ads Run in the Body of the Newspaper and Are Measured and Sold in Column Inches The Daily Iowan ADVERTISING RATES & INFORMATION 2020-21 E131 Adler Journalism Bldg | Iowa City, IA 52242 Advertising 319.335.5792 | [email protected] • Classifieds 319.335.5784 | [email protected] Print Advertising Rates and Information Effective August 2020 Print ads run in the body of the newspaper and are measured and sold in column inches. Ads can be customized to fit a variety of sizes but must be in whole column widths. 2020-21 1 Column Inch 1.55” x 1” (actual size) Full Page 1/2 Page 1/4 Page 1/8 Page 120 column inches 60 column inches 30 column inches 15 column inches Broadsheet column widths (6 col. x 20”) (6 col. x 10” or 3 col. x 20”) (3 col. x 10” or 6 col. x 5”) (3 col. x 5”) 1 column. 1.55” 2 column . 3.25” 3 column . 5” 4 column . 6.625” 5 column . 8.25” 6 column . 10” RATES/COLUMN INCH FREQUENCY DISCOUNTS PREPRINTED INSERTS Local Open Rate. .$15.00 We offer frequency discounts on subsequent ads • Accepted on Monday, Wednesday & Friday University Departmet Rate. .$12.55 that run during a 7-day period to reward our most • Deadline: 10 business days prior to insertion Student Group Rate. .$10.88 consistent and loyal advertisers. • Size range: 4” x 6” (min), up to 10.5” x 10.75” (max) National Rate. .$20.00 Discount is for space charges in • 7,500 full run. 5,000 minimum. COLOR Day 1. Full rate the daily edition only (excludes SHIPPING ADDRESS Flat-rate charges for full color are based on Day 2. .30% off premium print advertising, the ad size and in addition to space charges. Pregame, Hawkeye View) and may Color Web Printers Day 3. .40% off 3 to 30 column inches. $100 not be combined with any other Attn: Daily Iowan Inserts discounts or specials. Discounts 4700 Bowling Street SW 31 to 60 column inches. $125 Day 4-5. 50% off 61 to 120 column inches. .$150 do not apply to color charges. Cedar Rapids, IA 52404 PREMIUM PRINT AD POSITIONS Enhance your marketing message with these premium positions in the daily print edition. Front Page Flag Front Page Flag The Daily Break Puzzles 3.25” x 2” On top of the section front The New York Times Crossword and Sudoku are a go-to page for readers. page with the masthead Get premium placement with your ad on The Daily Break page. Local/University: $400/day National: $600/day Front Page Banner Daily Break Across the bottom Ad Space of the section front page 4.75” x 5” Local/University: $350/day National: $550/day *Includes full color • • • • • • • • • • Flag and banner ads can appear on any section front: News 1 insertion/month 4 insertions/month 10 insertions/month Front Page Banner Sports $150/day $120/day $100/day 10” x 2” 80 Hours *Includes full color The Daily Iowan | E131 Adler Journalism Building Iowa City, IA 52242 | 319.335.5792 | dailyiowan.com Desktop/Story Page Desktop/Homepage Mobile/Homepage dailyiowan.com dailyiowan.com dailyiowan.com Reach students, their families, Hawkeye Top Leaderboard Top Leaderboard sports fans, alumni, faculty, and staff on dailyiowan.com dailyiowan.com. Latest News The Daily Iowan Medium All placements (except in-story ads) appear Rectangle Top Leaderboard on the homepage, section pages, and story Latest News pages. Ads will display on desktop, tablet Medium and mobile. Rectangle Tweets RATE OPTIONS Latest News Impressions: CPM (or cost per 1,000 impressions), minimum 20,000. In-Story Ad News Weekly Package: Fixed rate. Guaranteed Print Edition Medium minimum of 20,000 impressions over the Rectangle seven-day period. News AD UNITS/RATES Sports Politics Size Local/University National Daily Iowan Newsletter Top 728 x 90 px - $13 CPM $16 CPM or or Leaderboard 320 x 50 px - $260/week $320/week $12 CPM $15 CPM 300 x 250 px Politics Medium Rectangle or or Arts Opinions $240/week $300/week 300 x 250 px $13 CPM $16 CPM In-Story Ad or or (inserted after third paragraph) $260/week $320/week EMAIL NEWSLETTER NEWSSTAND RACKS READERSHIP Reach customers directly in their inbox with the Our newsstand rack DI's daily headline and news digest sent to 10,500 advertisements catch the eyes of thousands registered subscribers. of readers passing by on a daily basis. 468 x 60 pixels | $100/day or $375/week College students average about $800 per month in discretionary spending on food, entertainment, clothes and transportation. IIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIII That’s $26.8 million per month for Iowa students! 24 AVAILABLE 16.5” x 10.5” (319) 335-5784 · 33,500 students The Daily Iowan · 14,000 faculty and staff TEXT LINKS · 11,000 UIHC physicians and staff Improve your SEO with a text link ad that can boost · 270,000 alumni (one-third live in Iowa) search engine rankings for your website. Weekly: Monthly: · 164,357 Iowa City metro population Contact a sales rep for more details $50 per rack $150 per rack The Daily Iowan | E131 Adler Journalism Building Iowa City, IA 52242 | 319.335.5792 | dailyiowan.com Print Publication Dates Publication dates are in black. 2020 AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER M Tu W Th F M Tu W Th F M Tu W Th F M Tu W Th F M Tu W Th F 3 4 5 6 7 1 2 3 4 1 2 2 3 4 5 6 1 2 3 4 10 11 12 13 14 7 8 10 11 12 5 6 7 8 9 9 10 11 12 13 7 8 9 10 11 17 18 19 20 21 14 15 16 17 18 12 13 14 15 16 16 17 18 19 20 14 15 16 17 18 24 25 26 27 28 21 22 23 24 25 19 20 21 22 23 23 24 25 26 27 21 22 23 24 25 31 28 29 30 26 27 28 29 30 30 28 29 30 31 2021 JANUARY FEBRUARY MARCH APRIL MAY M Tu W Th F M Tu W Th F M Tu W Th F M Tu W Th F M Tu W Th F 1 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 6 7 4 5 6 7 8 8 9 10 11 12 8 9 10 11 12 5 6 7 8 9 10 11 12 13 14 11 12 13 14 15 15 16 17 18 19 15 16 17 18 19 12 13 14 15 16 17 18 19 20 21 18 19 20 21 22 22 23 24 25 26 22 23 24 25 26 19 20 21 22 23 24 25 26 27 28 25 26 27 28 29 29 30 31 26 27 28 29 30 31 Publisher’s Note JUNE JULY AUGUST There is tremendous uncertainty heading into the 2020-21 M Tu W Th F M Tu W Th F academic year. Publication dates are subject to change. If M Tu W Th F Hawkeye football is rescheduled for the spring, we plan to 1 2 3 4 1 2 2 3 4 5 6 publish Pregame for home and away games. We appreciate 7 8 9 10 11 5 6 7 8 9 9 10 11 12 13 your support and understanding. 16 17 18 19 20 14 15 16 17 18 12 13 14 15 16 FA LL SEME STER 2 020 21 22 23 24 25 19 20 21 22 23 23 24 25 26 27 28 29 30 26 27 28 29 30 30 Hawkeye View (University Edition). Aug. 27 Labor Day. Sept. 7 ABOUT US Thanksgiving Break. Nov. 23-27 The Daily Iowan is the independent, nonprofit Holiday Gift Guide. Dec. 2 • Published 40 weeks/year in print student newspaper at the University of Iowa and Holiday Gift Guide. Dec. 16 and year-round on dailyiowan.com regarded as one of the top college newspapers Fall Semester Break. Dec. 21-Jan. 18 in the nation. • Circulation: 7,500 SPRING SEME STER 202 1 • 2020 Newspaper of the Year in Iowa • More than 100 free distribution Martin Luther King Jr. Day. Jan. 18 (Iowa Newspaper Association) points, including 65 high-visibility First time since 1981 spots on campus — residence halls, Spring Break. March 15-19 college buildings, libraries, bus Graduation Issue. .M . ay 12 • Best All-Around Daily Student Newspaper in U.S. stops, and UIHC & other local Academic Year Break. May 17-June 6 (Society of Professional Journalists) hospitals. SUMMER SEME STER 2 02 1 This newspaper may review or reject any copy or illustration that does not meet its standards of acceptance. Hawkeye View (University Edition). June 16 See dailyiowan.com for more information on our advertising policies and requirements. Summer Semester Break. Aug. 9-20 CONTACT US Jason Brummond, Publisher • Juli Krause, Advertising Director (Print • Digital • Classifieds) • Debra Plath, Business Manager [email protected] [email protected] | 319.335.5784 [email protected] | 319.335.5786 319.335.5788 • Beverly Mrstik, Sales Rep (Print • Digital) • Heidi Owen, Production Manager [email protected] | 319.335.5792 (o) | 319.321.5902 (c) [email protected] | 319.335.5789 The Daily Iowan | E131 Adler Journalism Building Iowa City, IA 52242 | 319.335.5792 | dailyiowan.com.
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