Creative: this will need to be a dinkus that could possibly be used by Editorial - ROLLA PRODUCING Bushfires, two lockdowns, all of our footy played in another state. Victorians have been But we are making it through. through one of our The announcements of extended lockdown mean a lot of toughest years on record. Victorians are still doing it tough. We need to be reminded to celebrate what makes us a great state. An amazing community, culture, environment and lifestyle. We need to be encouraged to rebuild and revive what makes us, us.

The Herald Sun’s 30th Birthday gives us the opportunity to pause and reflect on what has made this a great place to live. To celebrate looking forward to an even brighter future, where tough lessons have been learnt and diversity underpins our culture. Where colourful characters inspire strong reactions, and the smarts of our own will drive us forward, and take the rest of the country with us.

The HS has been telling these stories, holding leaders to account and celebrating the achievements of all Victorians. Speaking for those who can’t and enabling those who can, shine a light where it’s needed. We move hearts, minds, and feet. We’re for Victoria. bring together the state ~ support one another, support businesses and remind us of what we love about where we live

We are entering our 30 somethings, with lots of reasons to be proud including all our state’s shapers and makers...

Support HS30 and our community from 08 October 2020

Creative: This is to read as a party invitation…... 30 Somethings

Imagine a list of thirty “Somethings” – amazing buildings, grand final moments, influential Melbourne characters, even coffees made over the last thirty years that are really “something”.

30 Somethings - daily print and digital content that looks to the past 30 years across a range of categories - food, sport, shopping, colourful characters - good and bad, individuals, music and cultural events - We’re for the “30 Somethings” that have made Melbourne and Victoria great and the “30 Somethings” that’ll make it great in the next 30 and beyond. Content Themes

⊳ Entertainers - TV, film, music, arts ⊳ Arts and Culture ⊳ Major Events and Concerts - Comm Games, 1st Grand Prix ⊳ Inspiring people ⊳ Songs by Vic artists ⊳ Business people ⊳ Movies in Vic or by Vic directors ⊳ Where are the now ⊳ Crimes that shocked ⊳ Front pages ⊳ Scandals ⊳ Science and Medicine ⊳ Villains ⊳ Generous/philanthropy ⊳ Footy games ⊳ Development and Building ⊳ Footy players - AFL, VFL, AFLW ⊳ Weddings and Bust-ups ⊳ Sporting moments/scandals ⊳ Survival stories/Heroes ⊳ Sport stars ⊳ A-listers ⊳ Knight cartoons ⊳ 30 best cars ⊳ News photosSport photos ⊳ 30 people to watch out for the next 30 years ⊳ Portrait photos ⊳ How Melb has changed over last 30 years ⊳ Influential People ⊳ Politicians ⊳ Influential Women ⊳ Political Scandals In 30 Words...

Like love letters with a word count, we give Melburnians the chance to share what makes Melbourne special to them. The moments from the last thirty years that have been important, life changing or memorable and what they hope for their town in the next thirty.

Imagine submissions by everyone from famous Melbourne authors, Herald Sun journos, sporting identities to the candid thoughts of kids.

A campaign of 30 word stories about our favourite town from its inhabitants. Vic Made

Content that supports businesses, organisations or individuals who

⊳ were born or now live in Victoria ⊳ who made their fortunes in Victoria ⊳ celebrated milestones in the last 30 years and whose innovation will continue to prove our position as a vibrant and innovative state, where ingenuity and smarts collide to create a future for Victorians, Australians and global citizens.

Vic Made isn’t just about what’s come before, it’s also about what comes next. Who are the people who’ll make our future? What will Victoria make next? Sponsorship Opportunities

Editorial will have a 30 daily content approach: SOMETHING ie: 30 Under 30, 30 best Footballers, 30 most popular cars, 30 post popular cafes

It could be funny, sad, inspiring this 30 opportunity lends itself to UGC, as WORDS well as a life beyond HS30

Artists / Entertainers Food - Producers, Growers, Makers Melbourne Designers VIC Travel - Places MADE Health Care Schools Future Vic Product Opportunities: Content & Amplification

⊳ Content - native, print, Content Creation sponsored editorial ⊳ Video - native, pre-roll, Unruly ⊳ High Impact - HPBO/Rich Media ⊳ Integration - Logo Lock-Up ⊳ Standard Display ⊳ Social Display ⊳ Social - Facebook & Instagram ⊳ Channel for Storyful - UGC amplification We look forward to working with you to build a bespoke solution that both inspires and motivates Victorians in a year like none other.

Let’s discuss next steps...