CIBUS 2016: BARILLA PRESENTS THE NEW ORGANIC PASTA SWEDEN AS PILOT COUNTRY IN EUROPE LAUNCH IN PROGRESS IN THE USA
Since last February, Barilla spaghetti and fusilli are available in Sweden also as Organic with 100% durum wheat carefully selected and originating from organic crops. In 2016 the launch of the new organic Barilla pasta will cover more than 8 European countries. In the United States - where attention towards organic food has grown - Spaghetti, Penne, Rotini e Elbows are the new Barilla Organic offers.
There is only one way of doing business for Barilla: Good for you, Good for the planet. It is indeed this philosophy that inspired the new Barilla Organic Pasta, the latest new offer from the Italian company, world leader in the pasta sector with a turnover of more than 3 billion Euros and 29 production sites all over the world. The product will be introduced at Cibus, to be held in Parma from May 9 to 12, 2016. Sweden is the first country where Barilla Organic Pasta was launched in February. During 2016, 8 other European nations will follow: Norway, Switzerland, France, Belgium, Germany, Austria, Greece and Finland. Today caring for the environment influences more frequently purchase and consumption choices: in Europe the Organic pasta market is worth 100 million Euros and has recorded an 11% growth. Born out of the brand’s lengthy experience and the newest technology connected to this product, Barilla Organic pasta is produced in the South of Italy, in the Caserta plant, an area with a strong pasta making tradition. IN THE UNITED STATES BARILLA ORGANIC IS THE NEWS FOR 2016 The USA market has also been focusing on organic products, where 30% of consumers said to favour buying food labelled organic. For this reason, Barilla is committed to the launch of the new Barilla Organic Pasta already active in the Club and E-Commerce channels and in 2016 will expand its presence in other channels.
SHAPES AVAILABLE: SPAGHETTI NO.5, FUSILLI AND COQUILETTES PENNE The product will be sold through the large retail chains in packages of 500g as well as the Food Service in 5kg packs. The products are Spaghetti no. 5, penne, fusilli and coquilettes. The price of Barilla organic pasta, in line with the market, will be 30-40% higher than the classic one, depending on the country of sale.
Barilla Group Established in Parma in 1877 out of a shop that made bread and pasta, today Barilla is among the top Italian food groups, a world leader in the pasta and pasta sauce businesses in continental Europe, bakery products in Italy and the crisp bread business in Scandinavia. The Barilla Group owns 29 production facilities (14 in Italy and 15 abroad) and exports to more than 100 countries. Every year, the Group's plants turn out around 1,700,000 tons of food products that are consumed on tables all over the world under the following brand names: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla. The Barilla Group has one way of doing business: "Good for You, Good for the Planet."
“Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the amount of CO2 we emit and water we consume during production.
For more information, please visit: www.barillagroup.com
The Barilla Group Founded in Parma in 1877 out of a shop that made bread and pasta, Barilla is today among the top Italian food groups: leader for pasta in the world, pasta sauces in continental Europe, bakery products in Italy, and the crisp bread business in Scandinavia. The Barilla Group owns 29 production sites (14 in Italy and 15 abroad) and exports to more than 100 countries. Every year, its plants turn out around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brand names: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla. The Barilla Group has one way of doing business: “Good for You, Good for the Planet.”
“Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the amount of CO2 we emit and water we consume during production.
For more information, please visit: www.barillagroup.com
For information:
Head of Media Relations Luca Di Leo [email protected]
Media relations Grossi Caterina/Griguol Barbara [email protected] [email protected] +39 0521 262217
INC –ISTITUTO NAZIONALE PER LA COMUNICAZIONE Matteo De Angelis [email protected]; +39 0644160834; +39 3346788708 Simone Ranaldi [email protected]; +39 0644160883; +39 3355208289