North End Working Group // October 24, 2018 • Introductions 15 min

• Planning Process + Schedule 10 min

• Community Engagement Plan 10 min

• Background Analysis 25 min

• Visioning and Mapping Exercise 55 min

• Next Steps 5 min

perkinswill.com perkinswill.com Jay Demma Leslie Johnson John Slack Project Manager, Senior Planner Landscape Architect Principal-in-Charge, Lead Urban Perkins+Will Perkins+Will Designer Perkins+Will

perkinswill.com perkinswill.com ~400 acres I-694

County Rd D 2 mil sf retail space

sf healthcare space Maplewood 900k Mall St. John’s ~1,000 households Hospital Beam Ave 6,000+ jobs

Ramsey County Library

Bruce Vento Trail

perkinswill.com • Identified as a goal in the Comp Plan I-694 County Rd D • Coordinate with Rush Line BRT planning Maplewood • Retail is changing: Mall St. protect a key asset John’s Hospital • Healthcare is changing: Beam Ave build on a key asset • Opportunity to provide diverse housing options

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Riverdale

Northtown

Shingle Creek 1 Rosedale Ridgedale

Southdale South Robert

Existing Conditions: • Eagan Town Center . Market and Economic Analysis Apple Valley CBD . Buildings . Infrastructure . Traffic Volumes 2 4 6 12 . Parks, Trails, and Open Space 50,000 35,000 20,000

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perkinswill.com 3 • Multiple outreach strategies . Public meetings . Website . One-on-one interviews . Event attendance . Other tactics as needed/appropriate

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• Reinforcing positive elements of the North End area • Collectively reimagine and reinvent the North End area • Strengthen the connections between residents and the places they live • Enhance physical, cultural, economic, and social identities perkinswill.com 5

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perkinswill.com • Help determine community needs • Assist in establishing project priorities • Review plan concepts and provide input • Share project information and bring suggestions from community, stakeholders and respective organizations • Help communicate plans to the community • Provide guidance to City staff and plan recommendations • Ensure full range of issues are brought forward during design process

perkinswill.com • Be respectful of other working group members or people meeting with the working group • Attend approximately 6 meetings – notify City staff of any conflicts • Review project materials distributed to the working group • Transparent deliberations – avoid off-line group discussions • Understand that the working group’s directive is * The public is welcome to attend and observe to provide a recommendation to the City working group meetings. However, because of the amount work assigned to the working group, there Council, but that the City Council has authority will be no time available for the public to comment over the final plan and its adoption on or participate in working group activities. The project website, however, is available for public comment. perkinswill.com CITY COUNCIL Community Planning Design Review Board Commission

Housing & WORKING Parks & Economic Recreation Development GROUP Commission

Ramsey CONSULTANT County TEAM Regional Rail Authority

perkinswill.com We are here

OCT NOV DEC JAN FEB MAR APR MAY PHASE 1 DISCOVERY 1.1 Previous Studies/Rush Line Review 1.2 Base Mapping 1.3 Existing Conditions Analysis 1.4 Market Analysis Integration * PHASE 2 STRATEGIC PLAN FRAMEWORK * 2.1 Draft Framework Plan Alternatives 2.2 Draft Framework Plan Refinement * 2.3 Preliminary TOD Guidelines * 2.4 Final Framework Plan * PHASE 3 IMPLEMENTATION STRATEGIES * 3.1 Implementation Strategies 3.2 Document Preparation * * OCT NOV DEC JAN FEB MAR APR MAY PROJECT MANAGEMENT/STAKEHOLDER ENGAGEMENT Project Team Meetings North End Working Group Meetings City Council/Planning Commission Updates p c c p c Social Media, e-Mail, Website Updates Public Meeting/Open House Aug 21 Business Outreach Rush Line Coordination *Deliverable perkinswill.com perkinswill.com GOALS • Identify stakeholders, especially underserved groups • Engage all stakeholders, including residents and businesses, in meaningful and accessible ways • Solicit early and continuous involvement • Seek collaborative input on alternatives and evaluation criteria • Provide transparency during the planning process • Build understanding of opportunities and support for the plan that evolves from the planning process

perkinswill.com • North End Working Group (NEWG) • What other community stakeholder groups should be engaged during this planning process? • What are the best methods to engage underserved stakeholder groups?

perkinswill.com • 5:30-7:30pm • Ramsey County Library – Maplewood • Greeting from Mayor Slawik • Approximately 80 attendees • North End Project Information and Mapping Exercise • Coordinated with Ramsey County and the Rush Line BRT Project

perkinswill.com What is your favorite place or thing in the North End? (green dot) • Library (6) • Retail/services (6) • Healthcare (4) • Parks & trails (2) • Housing (2) • Quality public realm (1)

perkinswill.com What is your big wish for the North End? (red dot) • Revitalize Mall with other uses (8) • Community park with more facilities (6) • Sit-down restaurant (2) • Safer connections/road crossings (2) • Retail that is more pedestrian-oriented (2) • Community gathering area (2) • Sell the Myth • Add sidewalks along County Rd D • Maintain vacant lot at County Rd D & Flandreau • Celebrate ethnic diversity • End BRT at Mall • Replace Mall with other uses • Bike rentals (for trail users)

perkinswill.com • www.maplewoodmn.gov/northend • Project information • Meeting notices • Meeting agendas • Meeting packets • Link to interactive feedback site (SocialPinpoint)

perkinswill.com • “St John's is a tremendous asset to the Maplewood community. The number of medical providers that are available to residents make health care very accessible.5:30-7:30pm” • “We need to be creative and proactive to look for new tenants for the Sears site.”

• “The Mall area should have a movie theater, a variety of restaurants that have outdoor patio seating and good food like Jake's or similar to Rudy's Red Eye Grill or Ingredients that are located at WBL. Some fun eating places. Make this a destination stop for those who work at St John's or going to and from White Bear Lake so they want to stop. I don't think we need anymore high density housing.” perkinswill.com perkinswill.com • Understand the drivers of change • Provide stakeholders and policy makers with data to help make informed decisions

perkinswill.com ~400 acres I-694

County Rd D 2 mil sf retail space

sf healthcare space Maplewood 900k Mall St. John’s ~1,000 households Hospital Beam Ave 6,000+ jobs

Ramsey County Library

Bruce Vento Trail

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2016 Population = 221,000 2040 Population = 253,000 Change ‘16-’40 = +32,000 Percent Change = 15% Maplewood Chg. = 28% Metro Area Chg. = 25%

Sources: Metropolitan Council; Perkins+Will

perkinswill.com HOUSEHOLDS MEDIAN AGE WITH CHILDREN HOMEOWNERSHIP 40 38% 78% 39 36% 76% 38 34% 37 74%

36 32% 72%

Median Age Median 35 30% 70%

34 of PercentHouseholds Percent of Households of Percent 33 28% 68%

32 26% 66% 2000 2010 2016 2000 2010 2016 2000 2010 2016 MAPLEWOOD MAPLEWOOD MAPLEWOOD TRADE AREA TRADE AREA TRADE AREA 7-COUNTY METRO AREA 7-COUNTY METRO AREA 7-COUNTY METRO AREA Source: US Census Source: US Census Sources: US Census; Perkins+Will

perkinswill.com CHANGE IN MEDIAN INCOME RELATIVE TO METRO AREA $120

$100 $98 $100 $100 $100 $94 $96 $95 $80 $89 $89

$60

$40 ($100 = Metro allmedianMetro = ($100HHs) for $20 Ratio Ratio of Median Household Incomes

$0 2000 2010 2016 2000 2010 2016 2000 2010 2016 MAPLEWOOD TRADE AREA METRO AREA All HHs All HHs All HHs Sources: US Census; Perkins+Will

perkinswill.com Market Rate Rental Vacancy Rate 9% 8% 7% 6% Maplewood • Housing market is very strong – both owner and 5% Vicinity* 4% Metro Area

renter markets Vacant Percent 3% Equilibrium 2% • Vacancies are low – especially in the trade area 1% 0%

• Rents have been rising rapidly in the last three 2000 2003 2006 2009 2012 2015 2018 * Includes communities adjacent to Maplewood years Source: CoStar

• New rental development is moving into the Market Rate Rental Monthly Asking Rent $1,300

suburbs after focusing on the central cities $1,200 (e.g., Conifer Ridge, Mahtomedi Flats) $1,100 $1,000 Maplewood Vicinity* $900 • For-sale market is extremely tight, especially for Metro Area entry-level homes $800 $700

Average Monthly Asking Rent Asking Monthly Average $600 2000 2003 2006 2009 2012 2015 2018

* Includes communities adjacent to Maplewood Source: CoStar perkinswill.com Maplewood Residential Development 1970-2016 600

500

50-Year Annual Average 400

300

Despite the current 200

• Units Housing New apartment boom, we are still 100 well below the 50-year 0 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 annual average Single-Family Detached Townhomes Multifamily Source: Metropolitan Council Multifamily product types Metro Area Residential Development 1970- • 30,000 2016 account for almost 2/3 of all 50-Year Annual Average 25,000 residential construction 20,000

15,000

New Housing Units Housing New 10,000

5,000

0 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 Single-Family Detached Townhomes Multifamily Source: Metropolitan Council perkinswill.com Trade Area Retail Construction 2006-

450,000 2018

400,000

350,000 Retail construction has slowed considerably 300,000 • 250,000 since the mid-2000s – despite household 200,000 150,000 growth in recent years 100,000

Rentable Rentable Building Area (Sq. Ft.) 50,000 • Retail vacancy has stabilized, but lease rates 0 remain sluggish despite limited new Sources: CoStar; Perkins+Will

construction and loss of existing space to Metro Area Retail Construction 2006- property repositionings 5,000,000 2018 4,500,000 e-Commerce now accounts for 9.5% of all retail 4,000,000 • 3,500,000 sales, which is up from 4% in 2009 3,000,000 2,500,000

2,000,000

1,500,000

1,000,000

Rentable Rentable Building Area (Sq. Ft.) 500,000

0

Sources: CoStar; Perkins+Will perkinswill.com

Riverdale

Northtown • 14 retail districts in the metro area Arbor Lakes with over 2 mil sf Shingle Creek Maplewood Mall • Study Area rankings: Rosedale Total Households = 8th – Ridgedale th – HHs w/Incomes over $100k = 12 Woodbury Lakes – Vacancy Rate = 12th Southdale South Robert – Quoted Lease Rate = 14th Eden Prairie Center Eagan Town Center

Total Households Burnsville Center Apple Valley CBD 3 mile radius/trade area within 3-mile Radius 50,000 Households with 35,000 Income <$100,000 Retail districts anchored by an enclosed 20,000 Households with Income >$100,000 Retail districts NOT anchored by an enclosed shopping mall perkinswill.com

2 4 6 12

50,000 35,000 20,000 • Trade Area is a not a major office submarket

• Vacancies and rents are trending in the right direction, but employers need far less space per worker than they did 10 years ago

• The suburban campus model is shifting to a mixed-use, neighborhood-amenity model

perkinswill.com • Unlike the traditional office market, the Trade Area is an important medical office submarket

• New HealthEast office building will satisfy Trade Area demand for some time (consolidations are opening up space in older buildings)

• Uncertainty due to health system mergers is causing delays in future investments

• Healthcare employment is forecast to be a big driver behind overall employment growth in the region

perkinswill.com • The North End area is a very important activity node of the northeast metro area and the Rush Line will only strengthen it’s role as a hub of activity

• Activity centers that can enhance their walkability, transit accessibility, mixture of uses (especially housing), and recreational opportunities will attract investment and thrive

• Local government commitment (e.g., make plans, invest in the public realm, etc.) influences investors

– Large investors and developers are focusing on the most affluent markets right now because it is easy and they often don’t need to depend on government partners

perkinswill.com • Although housing is supercharged right now, interest in living in activity centers is long-term

• Healthcare is a crucial sector – it will drive employment growth and exert ever increasing influence on the built environment (i.e., office, housing, public realm, and even retail)

• Due to structural industry changes, retail investors are in a “wait-and-see” mode before making decisions

• Other shopping centers have explored the following as part of their evolution: – Innovative food concepts • Housing – Health and well being • Education – Pets • Offices – Marketing to emerging demographic groups • Government services – Entertainment/event programming

perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com perkinswill.com • Overall Guiding Principles • Housing – Resilience – #1 Promote efforts to enhance and maintain – Equity housing and existing neighborhoods – Health – #2 Ensure a diversity of housing types – Age-Friendliness – #3 Improve availability of affordable renter- and owner-occupied housing • Land Use • Economic Development – #1 Encourage redevelopment to address gaps – #1 Promote the retention and redevelopment of in housing commercial areas as quality land uses – #2 Increase quality development in TOD areas – #3 Encourage attractive commercial – #3 Improve condition of Maplewood Mall area developments – #4 as an Strengthen St. Johns area – #4 Attract and develop a quality labor force employment center that meets the current and future needs of – #6 Encourage sustainable development business and industry

perkinswill.com • Natural Resources – #2 Maintain athletic fields for practice or youth games in neighborhood parks – #1 Protect, connect, and buffer ecosystems and other natural resources – #3 Provide access to natural resources within the parks system – #2 Restore and manage natural areas to ecological quality and diversity of species – #4 Develop and maintain an interconnected trail system – #3 Better manage stormwater runoff • Transportation • Sustainability – #1 Maintain a multimodal network as a – #1 Create healthy, walkable central facet of safe neighborhoods communities by providing healthy food options for all people – #2 Maintain a citywide transportation network that connects users of all ages to • Parks, Trails, and Open Space destinations – #1 Provide a comprehensive and connected – #3 Leverage the transportation system to parks and recreational system promote sustainability throughout the city perkinswill.com perkinswill.com 66th St

Southdale Mall

Galleria Mall

Target

perkinswill.com 66th St 145 Rooms Shake Shack

Lifetime Fitness Southdale Mall • Filling in of

the mall 232 Units Restoration Hardware parking lots

Galleria Mall

Target

perkinswill.com 66th St 145 Rooms Shake Shack

Lifetime Fitness Southdale Mall • Filling in of

other mall 232 Units Restoration Hardware parking lots 225 Rooms

Galleria Mall

Target

perkinswill.com 66th St

Southdale Mall • Public realm Pedestrian improve- Improvements Pedestrian ments Promenade Galleria Mall

Target

Roundabouts

perkinswill.com 195 Units 375 Units Proposed 66th St 185 Units UC

240 Units Southdale Mall • Attraction of housing – 1,600+

units 114 Units recently Galleria Mall built or pending Target

175 Units Proposed

70 241 Units Units perkinswill.com 66th St

Southdale Mall • Relocation of public uses into the mall opens up Galleria Mall develop- ment sites Target Government Services Center

perkinswill.com 195 Units 375 Units Proposed 66th St 145 Rooms 185 Units UC Shake Shack

Lifetime Fitness 240 Units Southdale Mall

232 Units Pedestrian Restoration Hardware Improvements Pedestrian Promenade 225 Rooms 114 Units Galleria Mall

Target Government Services Center

175 Units Proposed

Roundabouts 70 241 Units Units perkinswill.com perkinswill.com • Separate into small groups (4-6 people). Each group will have a scribe to document the comments • Step 1: Identify study area strengths/opportunities and unique things to remain • Step 2: Identify corridor issues/concerns/things that should change

perkinswill.com Identify/draw the following: 1. Missing connections 2. Barriers (physical and psychological) 3. Special places (or unique possibilities) 4. Unsafe/hazardous places 5. Potential redevelopment sites

perkinswill.com Identify someone in your small group that will summarize the results of exercises 1 and 2 to the larger group.

perkinswill.com perkinswill.com • Annual community engagement breakfast: Thursday, November 1, 7:30-9:00am Location: Maplewood Community Center • Conduct visioning exercise with the public via social media • Begin targeted outreach with businesses and business groups • Next NEWG meeting: Wednesday, November 28, 6:00-8:00pm Location: Gladstone Fire Station, 1955 Clarence Street N • Refine vision feedback into design principles and plan goals and objectives

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