TELEVISION A TELEVISION EXPERIENCE FESTIVAL

NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT.

SEASON 56 WRAP-UPJUNE 8-11, 2017 REPORTAUSTIN, TX

CAITLIN MCFARLAND / executive director EMILY GIPSON / executive director [email protected] [email protected] 512.551.1330 512.551.1330 “THERE’S NO OTHER FESTIVAL LIKE THIS.” -ROB CORDDRY TOTAL ATTENDANCE BADGE & WRISTBANDS WHAT EXACTLY IS ATX TELEVISION FESTIVAL? ATX is a four-day event that celebrates the television medium: looking back at PANELISTS 4 DAYS 8 VENUES its history, where it is now, and where it is headed. The festival consists of panels, screenings and events where attendees and leaders in the TV industry talk, watch, INDUSTRY and experience television together as one community. PRESS 100 HOURS It is a place for television fans to come together with the creators, casts, and crew of their favorite series to experience the TV medium in a way that’s never been STAFF & CREW done before. We call it TV Camp for grown-ups. UNFORGETTABLE VOLUNTEERS The first ATX TELEVISION FESTIVAL took place June 1-3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive 1EXPERIENCE favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium. OVER 40 OVER 2500 SEASONS 2 AND 3 grew not only by an additional day of festivities but also increased attendance and represented series by 30% each year with attending SHOWS TV NERDS panelists nearly doubling. 2015’s SEASON 4 brought a sold out festival for the first time, growing by 60% and allowing ATX to use its largest venue to date: the historic Paramount Theatre that TV CAST. seats 1200. 275 2016’s SEASON 5 allowed the festival to evolve into the ideal balance between Industry and Fan programming that has always been its goal. Settling into its size, while CREATORS. CREW. combining important topic discussions and organic sponsorship activations, allowed for the most successful event to date (including attendance, experiences, and press). 2016 STATISTICS & DEMOGRAPHICS

TOTAL ATTENDANCE 2500 BADGE & WRISTBANDS 1682 PANELISTS 275 PROGRAMMING BREAKDOWN: 75 GENDER BREAKDOWN INDUSTRY 150 Current Series: 21 68% Female Premieres: 8 PRESS 176 31% Male Past Favorites: 11 Panels: 35 STAFF & CREW 80 VOLUNTEERS 142

ATX APP AGE BREAKDOWN EDUCATION

18-25: 30% TOP 10 VIEWS College: 64.5% 26-35: 39% WITHIN THE APP: Grad School: 27% 36-50: 22% High School: 8.5% Over 50: 9% Schedule - OVER 17,000 VIEWS 2300 TOTAL Push Notifications DOWNLOADS Programming The West Wing 83% iOS Administration 17% Android BIG Script Reading UnREAL Friday Night Lights Tailgate + Pep Rally TICKETHOLDER BY LOCATION WHY DID YOU COME The O.C. Creatives + Script Reading 34.6% Texas Industry Hopeful: 40% SPONSORED BY 20.6% East Coast Power(ful) TV: The Ultimate Ultimate TV Fan: 44% Medium for Social Change 25.2% West Coast Mix (Fan/Industry) : 16% UGLY BETTY 10 Year 15.6% North/Midwest Reunion, presented with Entertainment Weekly 4% Out of US (Canada, Australia, UK, Norway) SCREENINGS ATX gives you the opportunity to watch your favorite TV show and discover something new on the big screen at venues like Austin’s acclaimed Alamo Drafthouse, Google Fiber Space, and the historic Paramount & State Theatres. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast and crew.

2016 SCREENINGS INCLUDED Casual, Norman Lear: Just Another Version of You, Dead of Summer, The Exorcist, Grace, Introducing Lennie Rose, Guilt, The Jim Gaffigan Show, Kingdom, Lethal Weapon, Life in Pieces, The Path, Person of Interest, Pitch, Preacher, Queen of the South, Royal Pains, Search Party, Sex&Drugs&Rock&Roll, State of Grace, Superstore, Survivor’s Remorse, Terriers, Tyrant, UnREAL, and Younger.

PANELS

Our panels, which take place at the InterContinental Stephen F. Austin Hotel, Google Fiber Space, Amazon Stage at Trinity Hall, and the Paramount & State Theatres, range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups.

2016 PANELS INCLUDED 3 Rounds with Betsy Beers, Bury Your Tropes, The West Wing Administration, A Conversation with Tom Fontana & David Simon, Crisis of Faith: Religion & Spirituality on TV, Development Executives: Business Meets Creative, Ugly Betty 10 Year Reunion presented with Entertainment Weekly, Fargo: The Music Team, Kurt Sutter & Katey Sagal: A Television Discourse, Masterclass with Howard Gordon, Rescue Me Reunion, The O.C. Creatives, Power(ful) TV: The Ultimate Medium for Social Change, Shifting Landscapes: The Effect of 9/11 on Storytelling, and What is YA TV? Exploring the Difference between Subject and Audience.

PANELISTS 275 of TV’s elite came to Austin for Season 5 of ATX Television Festival, including “I THINK PEOPLE network executives, creators, writers, and cast & crew, as well as music supervisors, casting directors, musicians, and editors. SHOULD GET 2016 PANELISTS INCLUDED Aaron Sorkin, Abigail Spencer, Ali LeRoi, Alexandra Patsavas, America Ferrera, Beau TOGETHER AND Willimon, Ben Feldman, Betsy Beers, Billy Zane, Bradley Whitford, Bryan Seabury, Callie Thorne, Carter Covington, Darren Star, David Simon, Denis Leary, Donal Logue, WATCH TV LIKE Dulé Hill, Frank Grillo, Glen Mazzara, Hart Hanson, Howard Gordon, Jason Katims, Jason Reitman, Javier Grillo-Marxuach, Jennifer Euston, Jennie Snyder Urman, Jim Gaffigan, Jonathan Nolan, Josh Schwartz, Judith Light, Justina Machado, Katey THIS ALL THE Sagal, Kurt Sutter, Krista Vernoff, Larenz Tate, Michael Ian Black, Michaela Watkins, - PETER KRAUSE Nahnatchka Khan, Norman Lear, Patrick J. Adams, Ruth Negga, Rosemary Rodriguez, TIME.” Shawn Ryan, Tatum O’Neal, Tom Fontana, and Vanessa Williams. ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler, followed by James L. Brooks in 2015. For our third award, we were honored that the Godfather of Television, Norman Lear, would come to Austin to screen his Sundance Film Festival documentary “Just Another Version of You” which further proved his impact on the medium, followed by a conversation with Katey Sagal.

“TV LEAVES A DIFFERENT LEGACY DUE TO ‘WRITER DOMINANCE.’ WRITERS HAVE MORE CONTROL ON TELEVISION, MORE THAN ANYWHERE ELSE, THAT’S ALWAYS BEEN TRUE, AND THAT’S WHAT SETS IT APART.” - JAMES L. BROOKS

PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC.

ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers. Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner. 409 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners.

2016 JUDGES 2016 FINALISTS INCLUDED Ryan Andolina Franklin Leonard 5 Comedy, 5 Drama Anna Fricke Noreen O’Toole 4 Texas, 3 New York, 2 California, 2 Georgia, Henry Goldblatt Bryan Seabury 1 Maine, 1 New Jersey, 1 Vancouver Kyle Killen Graham Yost 7 Males, 6 Females Kate Lambert 7 Solo Pitchers, 3 were in pairs/groups.

WINNER & PRIZE All 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop his pitch, as well as an opportunity to pitch the finalized version to a Studio/Network partner of the festival.

Past Winners have been signed by representation by the end of the weekend, have pitched to Networks/Studios such as Sony TV, 20th Century Fox, NBC/Universal, Happy Madison, Paramount TV, and have established new creative relationships for upcoming projects. 2016 SPECIAL EVENTS

OPENING NIGHT launched the festival with a red carpet and premiere screening of USA Network’s QUEEN OF THE SOUTH followed by an exclusive Q&A with showrunner and cast members. The after-event at downtown Austin’s Cedar Door had music, premium food, a branded Smilebooth that put you on the Queen’s throne, and beverages from Tito’s Handmade Vodka, Tequila 512, and Shiner Beers.

CLOSING NIGHT was hosted by ATX and Entertainment Weekly with an UGLY BETTY REUNION featuring Silvio Horta, America Ferrera, Ana Ortiz, Vanessa Williams, Michael Urie, Eric Mabius and a total of 12 cast members at the historic Paramount Theatre, followed by an after-event at Parkside with music, premium food, a branded Smilebooth with beverages from Tito’s Handmade Vodka, Tequila 512, and Shiner Beers.

ATX TRIVIA NIGHT, PRESENTED WITH GEEKS WHO DRINK, brought ATX attendees together like never before to test their TV knowledge. Held on Opening Night immediately following our successful premiere screening of QUEEN OF THE SOUTH, over 50 teams battled it out to win 2017 Festival Badges in a special TV-themed Geeks Who Drink Pub Trivia Quiz to become ultimate TV Trivia Champions.

THE FILM TEXAS RECEPTION, presented by the Texas Association of Film Commissions, gave our panelists time to interact with each other and catch up with old friends at Vinaigrette. With sponsors Tito’s Handmade Vodka, Topo Chico, and Shiner Beers, our friends from LA and New York had the perfect place to get to know Austin’s very own TV industry leaders and to learn how they, too, can film in Texas.

FRIDAY NIGHT LIGHTS FINAL TAILGATE reunited the cast and executive producer of Austin’s most beloved show. Armed with lawn chairs, over 2300 fans came together on Panther Field (the original football field where they filmed the series) to listen to live music by local Austin bands and Crucifictorious (Jesse Plemons and Stephanie Hunt), before watching the Emmy nominated episode “The Son,” while cheering in unison, “Clear eyes, full hearts, CAN’T LOSE!”

“I’M ALWAYS EXCITED TO CELEBRATE TELEVISION, ESPECIALLY WITH OTHER PEOPLE WHO WANT TO CELEBRATE TELEVISION... SO I’M VERY HAPPY TO BE HERE.” - MARTA KAUFFMAN 2016 PRESENTING FESTIVAL SPONSORS

NETWORKS AND STUDIOS

“TO COME TO A TELEVISION FESTIVAL AND BE ABLE TO EXPERIENCE IT WITH PEOPLE WHO KNOW MORE ABOUT TV THAN I WILL EVER KNOW...IS PRETTY COOL.” - SEAN ASTIN 2016 ATTENDING PRESS: 86 Outlets *SELECT REPRESENTATION

10 NATIONAL PRINT* SOCIAL MEDIA STATS

FACEBOOK TWITTER @ATXFestival 25,796 people reached // received 2.6 million impressions // 217% increase during festival 580% increase during festival 16,985 post engagements // 5,100 mentions // an average of 565% increase during festival 500,000 impressions per day Largest audience: Over 11 million impressions for women, ages 25-34 official #ATXTVs5 hashtag #HuluBringBackUglyBetty trending 6 RADIO* nationally within top 10 throughout INSTAGRAM weekend // 5,860 followers #ATXTVs5 trending within top 10 throughout weekend 860% increase in Likes // 1,932% increase in Comments during festival SNAPCHAT Newly launched! 12 TELEVISON CREWS*

KLOUT Score: ATX Television Festival postings 84.1 during peak festival // on Buzzfeed received a combined 66-74 on average. total of over 1 million views.

* All statistics reported as of 6.24.16

72 ONLINE* ENTERTAINMENT WEEKLY

ENTERTAINMENT WEEKLY hosted a video and portrait gallery at the InterContinental Stephen F. Austin Hotel (ATX HQ). Throughout the entirety of ATX Festival, over 100 cast, creators, and producers came through the suite.

LIVE VIDEO/COVERAGE Entertainment Weekly produced original video content and released ATX panels that now live on EW.com.

Ugly Betty Reunion: Where the Characters Are Now - 19,289 VIEWS

FACEBOOK LIVE: 3 Rounds w/ Betsy Beers - 19,269 VIEWS

FACEBOOK LIVE: Ugly Betty Reunion Red Carpet - 46,801 VIEWS

Ugly Betty Reunion: ‘We never ask men about playing an ugly character’ - 49.907 VIEWS

ENTERTAINMENT WEEKLY RADIO broadcasted and recorded over 40 hours of live coverage from the Hulu Badgeholder Lounge, as well as airing numerous panels and Q&As throughout the festival.

* All statistics reported as of 6.24.16 2017 SPONSORSHIP OPPORTUNITIES What’s the best way to reach a TV audience that has grown accustomed to fast- forwarding through commmercials? Be part of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX Television Festival become part of our attendees’ Television memories.

WEBSITE Join us now and be where our viewers come for updates, videos, and schedules, as they anxiously await the next ATX Festival and year-round programming.

LOUNGES & ACTIVATIONS ATX hosts two lounges during the weekend: an Industry Lounge specifically for panelists and press, and a Badgeholder lounge for general attendees to come together with food, drink, and a photobooth. Activations add to the flare, whether it’s a breakfast, late night happy hour, or added branding and experiences to your panel/screening.

OFFICIAL FESTIVAL APP Attendees (including panelists and press) download the Official App for the most up- to-date information; including schedules, programming, special events, and connecting with one another. This will have your company at the heart of the festivities.

REGISTRATION BAGS & LANYARDS All attendees receive both of these when they arrive, then carry them around throughout the entire weekend. From panelists to press to general badgeholders and other sponsors, your logo will be seen and photographed all weekend.

OFFICIAL FESTIVAL GUIDE As attendees plan their day, the program helps them to decide what to watch, where to eat, or what they can’t leave Austin without. There’s not a better place to actively reach 2000+ avid TV fans.

SIGNAGE Banners, step & repeats, car magnets, posters, food/beverage tickets—be­ everywhere ATX is! Whether it be at panels, screenings, or events, let your brand be as visible as the (TV) stars.

SCREENINGS/PANELS Ever wonder what your favorite TV show looks like on the big screen? As one fan famously told us, “It’s epic.” Imagine your brand being a part of that - your company’s logo before the screening starts and projected during our Q&A’s and panels, capturing TV fans in their element.

OPENING NIGHT & CLOSING NIGHT See your name in lights on the historic Paramount Theatre’s marquee in the heart of downtown, behind our guests on the red carpet step & repeat, and on the big screen before and after a world premiere episode!

EVENT SPONSOR Whether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor Community Screening, exclusive Industry Reception, branded Press Rooms, or late night happy hours, make sure your brand is associated with a good time. These small screen stars love to hang out with each other and their fans.

** Sponsorship Packages and Costs availabile upon request ADVISORY BOARD

PETER BILLINGSLEY ARIELLE KEBBEL BRYAN SEABURY Producer, Director, Actor Actor SVP of Drama Development, Broadcast & Cable Programming; BEN BLACKER KYLE KILLEN CBS Television Studios Writer, The Writers Panel & Writer, Creator Dead Pilots Society BETTY THOMAS JORDAN LEVIN Director, Actor, First Vice President of KEVIN FALLS SVP Chief Content Officer; NFL the Director’s Guild of America Writer, Creator, Executive Producer RICHARD LINKLATER LIZ TIGELAAR NOAH HAWLEY Austin Film Society, Writer, Director Writer, Creator, Executive Producer Writer, Creator, Director, Executive Producer GLEN MAZZARA BEAU WILLIMON Executive Producer, Writer Writer, Creator, Executive Producer DINA HILLIER Former VP of Comedy Development; JULIE PLEC GRAHAM YOST Sony Pictures Television Writer, Creator, Executive Producer Writer, Creator, Executive Producer DAVID HUDGINS Creator, Writer, Director, Executive Producer “THE THING ABOUT TELEVISION IS THAT YOU NEVER GET TO SEE THE AUDIENCE. AND I JUST WANT TO TELL YOU,

IT IS GREAT TO FINALLY MEET YOU.” -AARON SORKIN

WHO WE ARE

Caitlin McFarland and Emily Gipson were in the film and television industries for over a decade before founding ATX Television Festival. Caitlin focused her time and energy working on the production side for directors Betty Thomas, Nora Ephron, and Mira Nair. She has worked on a number of pilots, series, and feature films. In addition, she has been involved on the festival and filmmaker sides of renowned festivals like Sundance, Tribeca, and Doha Tribeca. Emily spent her years in the industry working on the studio and network side for Twentieth Century Fox Film, TLC, Discovery Communications, and Fox TV Studios in marketing, finance, and business/legal. Both Caitlin and Emily are pop culture fanatics, avid travelers, and, of course, obsessed with TV. Leading ATX into its sixth season, the pair remains passionate about growing the festival to its full potential, while also keeping it an intimate and accessible place for fans and industry to come together. They have also launched into development (with No Mondays Productions) as an outlet to create the television content they are passionate about.